Why Your Research Addiction is NOT Helping You Make Better Decisions

"Are you still awake?!" Ben asked drowsily, as I guiltily turned my phone away so the light wouldn’t shine in his face.

It was nearly midnight now, and a good 90 minutes since I’d opened my eyes in bed and thought, "Ooh … let me just look one thing up really quickly."

If you’re anything like me, you know how an unmade decision can keep you up at night …

And how you always hope that if you research and find the ONE piece of information your brain was waiting for, everything will become clear, the decision gets made, and you can finally be at peace.

Except it doesn’t usually happen like that, does it?

We don’t just unlock our phone, Google what we need, open the first search result, and make a decision.

Instead we spend hours, days, weeks or even months deliberating. (And deliberating, and deliberating.)

I know a thing or two about deliberation.

After all, it took me two decades to figure out what I wanted to do with my life. I basically researched my way through my 20s and most of my 30s!

Here’s what I didn’t realize at the time:

After a certain point, researching becomes an addiction that actually IMPEDES your ability to make great decisions.

Not only do you become a worse decision maker (in fact, maybe you don’t ever even make the decision … you just move on to something else), but you end up confusing yourself.

The brain doesn’t do well when overloaded with information. But you know what else?

You already MADE your decision, anyway!

Research shows that our unconscious brain makes our decisions long before our conscious brain … and that the rest is us merely trying to rationalize our decision to ourselves.

I talk more about all this in the 7-minute live video I created for you this week, and also share my 2 top tips for becoming a better decision maker.

Here’s to more time spent living and accomplishing your dreams, and far less time researching,

Jenna