Episode Summary

Have you ever had one of those moments where a single idea completely changes how you see business—and suddenly, everything clicks into place?

In this special episode, I bring together five of the most transformative concepts we’ve created here at TUW—ideas that have sparked breakthroughs for clients, clarified direction, and redefined what it takes to grow successful businesses and create successful lives. Whether you’re new here or a longtime listener, this episode is your shortcut to a deeper, more intuitive way of leading your business… the kind that replaces confusion and overthinking with clarity and flow.

Inside, you will:

1. Hear the unconventional method that allows you to pursue big goals without being slowed down by the fear of making the “wrong choice.”

2. Find out the fastest –though quite counter-logical–way to grow your business … and hint it is not about hustling harder

3. Get the BTS about how each one of these pieces of intellectual property have benefitted me in my business, so you can see how worthwhile it is to brand your ideas, and so that I can see the world benefit from the deep thinking of smart women with soul, like you!

Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.

The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.

Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Resources Mentioned

The 7-Week Reset — If you’re ready to trade the mindset block that’s been weighing on you for full-body lightness and excitement, this is for you.

The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.

Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today at the link

Episodes Mentioned

Ep #24: Connect the Dots Method: Finding Your People

Ep #2: The Decision Tree

Ep # 32: Choice Neutrality: Ep 32 Should I Say Yes or Should I Say No? (Tapping Into Intuition)

Ep #162: Right Conditions Theory: 162

Ep #140: Constraint Acceleration: 140. “The Surprising Truths That 3-Day Workweeks Taught Me”

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this greatest Hits episode, you'll discover five fan favorite concepts we've shared here at the Uncommon Way that are guaranteed to blow your mind. And improve your business results. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome. Welcome back to the Uncommon Way. Every so often I hear from listeners and clients who tell me that one concept you shared has completely changed the way I see things.

Well, today I'm bundling five of the biggest, most transformative ideas I've ever shared into this little greatest hits playlist. I know we have a lot of new listeners lately. Thank you for sharing this with your friends. If that's you. And if you heard me on another podcast and have come here to [00:01:00] get more, I don't know, uncommon business advice, then welcome.

I'm so happy to have you. This mind expanding episode will give you a really easy hopping off point for places that you wanna, you know, really dive into a little more deeply. 'cause we are going to link to all of the original episodes in the show notes, so you won't have to go digging through, I guess.

Where are we now? 169 episodes to find what you're looking for. And if you are already a loyal listener, this is gonna be a really fun highlight reel for you. You will hear the unconventional method that allows you to pursue big goals without being slowed down By that fear of making the wrong choice, you'll find out the fastest, though quite counter, logical way to grow your business.

And hint, it is not about hustling harder. And you'll get the behind the scenes about how each one of these pieces of intellectual [00:02:00] property have benefited me in my business. So you can see how worthwhile it is to brand your ideas and so that I can see the world benefit from the deep thinking of smart women with soul like you.

Let's dive right in, shall we? The one that started it all and has brought literally hundreds of thousands of dollars into my business because people hear it and are just so captivated by it, is the connect the dots method. And it came to me as a divine download, really first when I was struggling with clarity, and then second in terms of how to actually bring it throughout every piece of your business that came to me when I was on a sales call.

I was trying to explain to someone how getting really clear is so important because it makes all of your business decisions so much easier later and it makes you so much more willing to persevere rather than veer off track, and it makes [00:03:00] your business more successful because everything aligns. And then I just got this hit about how to explain it.

I said, look, at least for me, when I was trying to figure out. What I really wanted to do with my life and what my business should be about, and then what that even had to do with who I should be working with, or what my offer should be, or how I should be talking about these things. For me, it felt like I was looking up into the universe and all of the stars that I could see in the universe represented all of these different ideas.

You know, I could do this or I could do that, or, oh, there's that one over there. I could also be doing that. And it felt so overwhelming, it would actually put my brain into gridlock. Like I remember times when I was journaling and I just, I had to stop because my brain was that tired. But then I realized, wait, if I am clear on what my mission is, what I'm really here to do, then I [00:04:00] no longer have to look throughout the entire universe to figure out who my people should be, because they'll be right in the vicinity of that star.

I only have to look in that little quadrant of the universe now, and then I can decide, oh yes, those should be my people. And then I've connected the dots between what I'm really here to do and who my people are. And then from there, I only have to look in that area of my people to figure out the best offer for them an okay, great.

Then I've connected that next dot, the offer. And then my final piece is just how do I talk about this? And when you do it this way, all of a sudden you look up at these dots, you've connected these stars, you've connected, and you realize I created a constellation. And the beauty with that is that once you see it, you can never unsee it again.

Now, if you have [00:05:00] ever struggled with second guessing yourself. Or getting really excited about something, but then getting shiny object syndrome and letting that pull your attention away towards something else. You can probably feel the relief that comes with realizing, wait a minute, it's all right there.

I just need to get clear on my constellation. And now I actually have a method for doing that. It just feels totally differently in the body compared to what I was saying before, right? When I was saying no. You need to get really clear first on what makes sense for your business and that'll make your business decisions easier, and then you'll be willing to persevere and all the things I said before then.

Then you'll feel better because everything aligns Suddenly it became relatable, right? It's, oh, it's this constellation. Because the person was like, wait, I know what that is. I've experienced that before. I've looked up at the night [00:06:00] sky and I haven't seen the Constellation immediately, but then someone showed me where to look and wow, now I can't not see it.

That is just what it is. That's obviously what I'm about and what really makes sense for me to be doing be, and that is the piece that always orients you. You can always then get back to that constellation and your golden. So it created a, a felt sense of relief, but it also helps people feel seen because I understand how difficult it is when you have the kind of mind that can come up with idea after idea, and think of thousands of pros and thousands of cons for each of these ideas.

Plus, there are these tangible steps. You just do this first and then you do that next, and then you do that. And this is what we want to gift to our clients, right? And not just to our clients, but to everyone in the world, because we're all here creating impact, creating some sort of change. And that [00:07:00] means that we're always enrolling people into this new way of thinking, into this new way of being and showing up.

And when we can gift them a really bite-sized but also meaty way to see what we're talking about. That's when we help people get better results, and we see that reflected in our business as well. So let's talk about the second concept that landed really well for people in my orbit. This one is called the decision tree, and it was created to help people who were not necessarily struggling with the big, big questions of who are my people now and what is my right offer now, but often with the day-to-day decisions.

All of these small bite-sized decisions that you need to make constantly as a CEO. And again, I reflected back on my own experience, but also on the experience of society at large because I realized there is a way that we are taught to make decisions. [00:08:00] And this way is actually what keeps so many women from showing up as powerful decision makers that can really trust their decisions.

Every time we are holding ourselves back, second guessing ourselves, trying to figure out the right way, thinking we might do it the wrong way, it is eroding our power. Everything in our world hinges on our decisions. My decision to not get help with clarity and with how to move forward in my business, it cost me two decades and one of my newest clients now.

She's felt moved to shift and start helping a a different type of woman, but making that decision is something that she has been sitting on for two years because of course, since we're little girls, we're taught a look to be good, smart, logical adults. To make reasonable, rational decisions, you [00:09:00] need to look at your two choices and then make a list of pros and cons for each one, and then your decision will become clear.

If only. If only it worked that way every time. I think that actually does work when there are two choices and maybe a few pros and cons for each one that can work. But if you are like me and the women I've worked with, we can come up with hundreds of choices and we could come up with so many pros and cons for each one.

And the human brain just is not designed to compute in that way. It creates total gridlock. And as I said before, it wastes a lot of time. And as I considered this more and more, I thought it's like going leaf by leaf through a tree, trying to find that perfect leaf, which is your decision, right? And holding up one leaf to the next leaf and trying to look at the pros and cons, and then [00:10:00] holding that up to another leaf and trying to the find the pros and cons.

Trying to go throughout the whole tree to find your perfect leaf, but wouldn't it be easier if instead of that you just started with the trunk of the tree? Now, I talk more about this in the podcast episode, but that trunk of your tree is the thing that really matters most. It could be the thing that you're here to do, but it could also be the growth edge that you are working on in your business at that moment.

Or the highest imperative to you. And when you know what that is, then when the trunk starts to split into branches, you just go with the strongest branch, the one most likely to fulfill that goal. And then when that branch splits, once again, you go with the strongest branch and you keep doing this and use that method to finally arrive at your leaf.

That's where things start getting really interesting. Right. [00:11:00] Think of the difference between going leaf by leaf versus starting at the trunk and going trunk branch, branch branch, stem leaf, boom, done. And if your brain ever starts to ask you, wait a minute, why are we doing this again? You're like, remember, trunk branch?

Branch branch, stem leaf done? You might not have thought about it this way, but I encourage you to challenge your thinking, to just explore the idea that so many of the things we've been taught. Are actually what are getting in our way for this new way of creating in our life, creating money, creating impact, creating our sense of fulfillment.

There is so much explosive change happening right now, and we need new tools that really work for the situations that we are encountering. And when you have something like this that can really help people and really land for people with this one in particular, I remember. There was a [00:12:00] client, crazy set of circumstances.

She wasn't even looking for a business coach. She just happened to pull out a t-shirt from a retreat that she'd been at that was called like an uncommon way of living. It sat on the shirt or something and she thought, huh, uncommon way. That would be a really cool name for a business. And so she googled it and she found me and was really called by the words on my webpage after she went to the website and was intrigued by the words that she found on the page.

So she decided to hop over to social media and she saw a video that I had created about this concept of the decision tree, and she said that one video sold her. She immediately booked a call and became a client because that was exactly what she had been struggling with, and she could see that is exactly what she needed.

Concepts are powerful you all, and all it really takes is for you to say it in your way to give your perspective. How often has it happened to you that you've [00:13:00] heard something? You get it kind of rationally, but then you finally hear it from someone who just says it in a certain way that makes it click for you, and that's the thing you'll never forget, and that's the person that you start to trust and wanna learn from or be around or work with or whatever.

Be friends with. Okay, let's talk about the third one. Choice neutrality. What I started to realize when I was teaching women these tools of the Connect the Dots method of the decision tree method for decisions was that there was interference when it came to hearing their intuition, when it came to knowing what was right for them, and that interference were their doubts and fears and conditioning.

I'll give you a quick example. Say, you come to me and you tell me, Jenna, I want to create an uncommon business. I wanna create a business where I do not have to be front and center at all, where I'm completely behind the scenes and I just [00:14:00] feel myself called to that. Like I feel myself. Every time I think about stepping in front of the camera, I just know that is not meant for me.

Now, at first glance, you might think, wow, this woman, she's very decisive. This is wonderful. She really knows herself. But what I was starting to find out is that what was really behind that was a fear of visibility or a fear of failure, or lots of perfectionism, and all of those were just unhelpful thoughts that were handed to that woman long ago that she didn't even realize she was carrying around.

And those fears and doubts have a way of masquerading as intuition, as knowingness. Now, there actually are textural differences in the way that energy feels in your body between pure intuition and this kind of more fear fueled sense. And I love helping people hone the former. But even if you haven't built that muscle yet [00:15:00] of really tuning into your intuition.

This concept here of choice neutrality can be a total game changer. You might not have thought about it this way, but if you can make both of your choices feel equally good to you, and at the same time, see how both of those choices might not be good for you. When you can develop your brain around all of those to the point where the choice becomes neutral.

Where either way you'll be fine and or either way, there are risks that you are willing to stomach. When you get to that choice neutrality, that is when you have an entry to hear that intuitive voice, to hear what is actually right for you and aligned for you. We do this all the time in my programs. My clients get very, very used to it.

They'll maybe come to me saying something like, I don't know. I wanna sell this thing at this [00:16:00] price, but I'm just not quite sure. And I'll be like, okay, great. In what ways could that be great for you? And in what ways could that be great for your clients? And if they're comparing that to either a higher or lower price possibility, I'd be like, okay, great.

In what ways might that be the best possibility? And in what ways might it backfire? One of my clients, Carrie, had a really fixed frame about the benefits of lower versus higher prices, right? Lower was always better. Higher was always worse. But when she stretched her brain in this way, which I call mental agility, right, the ability to bring your brain fully into one position versus the other, she realized that some people might actually be turned off by a lower price.

They might actually feel less connected to that offer, whereas with the higher price, they might feel safer, they might feel more secure, and this had [00:17:00] just never occurred to her before. But she realized that when she went into a drugstore, she never bought the very cheapest brand. She just didn't, she didn't trust it, and it had never occurred to her that maybe her audience was thinking the same thing.

So it's a very common trap to really feel like, no, I just feel like this is what my people really want. I just feel like this is what they're yearning for. But actually it's a projection of yours. You feel like this is what they are yearning for, and it's only through creating this choice neutrality. It doesn't mean that you always have to then side for the thing you weren't expecting, of course.

But it creates this even playing field. And once you do that. You are choosing from abundance. You're choosing from possibility rather than lack, and this one concept has saved my clients so much time and so much spinning in patterns that [00:18:00] really don't serve them and outdated ways of thinking that are not part of their new business because instead of knee jerk reactions, they're challenging their brains to think thoughts they've never thought before.

And once you've done it once, it feels fucking amazing. It feels so expansive. It feels like you have the universe at your fingertips and you just get to play. You just get to choose. And that is true liberation. Alright, number four. This is one I have been talking a lot about lately, but maybe you're coming to this episode six months from now, and this is the first time you've heard it.

And it is the theory of right conditions. I love going hiking here in the hills around my house. The part of Myorca where I live has this amazing protected mountain range and the mountains come straight down to the sea. So whenever you're [00:19:00] hiking, you're bound to get some amazing views. And since we're an island, the air just feels so clear and so pure.

And I started noticing these olive trees everywhere. Often they're just growing straight out of the cliffs, like right out of the rocks, and yet they're thriving there. I thought, how amazing is it that these plants really don't need anything other than the conditions around them and who they are to thrive?

And this concept was a really fun one to create because it came about very organically. I have a beloved verb baby named Skye, and she is a Border Collie, which is a very, very active breed. But she's about 10 now, and kind of since we moved here, we've noticed that she just didn't have the same kind of spark that she used to have.

Whereas before she would just run endlessly after balls and always wanted to be out ahead of us and exploring [00:20:00] trails. She just seemed more tired. And at first we thought, oh, okay, well it must just be the heat here. And then in winter we didn't really notice that much of a change. And so my husband and I started like exchanging these like, oh, that's just the way it is.

Kind of glances like, I guess she's just getting older. And it was sad, but that's the natural course of life. Well, then she got this stomach bug. We ended up putting her on like a really clean diet of just rice and beef to help her little digestive system regulate again, TMI. But stick with me here.

There's a point. Well, would you believe she just bounced right back to her normal self? And I remember thinking at the time, I don't know where this is going exactly, but I just have to write about it. So I sent out a newsletter where I was telling this story. And how much it made me think about how so often we just need to change that one thing, [00:21:00] right?

We just, there's just been this one thing that wasn't quite right for us and how beautiful it is that we can bounce back so quickly into thriving. So in the following week, right? I'm letting this all settle. I'm wondering like what needs to come out of this, where it's going? I was hiking, which I love doing in the hills around here.

We, the part of Myorca we live in has this gorgeous protected mountain range, and it's the place where mountains come straight down to the sea. And so whenever you're hiking, you're gonna get a gorgeous view at some point. And one thing I've always loved here are these olive trees that will just grow right out of the rocks, right out of the hillside and seem to be thriving.

And yet, if you think about it. This isn't like cultivated farmland. They just naturally thrive. And so thinking about that with sky and then these conditions for plants, I started thinking about how true that is in [00:22:00] nature. And then of course I got totally interested and I started researching all I could and found out that these olive trees can live for thousands of years.

But the interesting thing is that if you transplant them. Into land that supposedly on paper looks like the best farmland in the world, like the Mississippi Delta, just really nutrient dense soil, lots of humidity, lots of moisture, they'll wither and die. They actually need the tougher conditions, the more arid, rocky conditions that they have in their native habitat.

Again, if you look at nature, you will see this everywhere. What thrives so easily in one area with one set of conditions would not do well in the other and vice versa. And it just hit me that this is everything that I know to be true about business. Having worked with over a hundred women to align their [00:23:00] businesses to what really works for them to find their uncommon way for thriving, and so often it's not this complicated adding on of doing this or becoming that.

It's actually just leaning into the right conditions that work for you. I have had so much fun developing this concept and seeing how well it lands for so many women. I was at this fun dinner event the other night where you meet up with strangers and have either an appetizer or a main dish. When someone asked what I do, and I shared that this is really what my work centers around, there were other women entrepreneurs at the table and unsolicited, they all lean forward, captivated and said, I think I need to work with you.

Now, believe me, I've tested many frameworks over the years that do not get that kind of response. But when you keep thinking these things, you keep producing them and testing them with real people. You can tell right away [00:24:00] when you've come up with something that really hits the mark and right conditions theory is that it is the why behind the uncommon way.

It's not just we are being uncommon in order to be uncommon. It's not that we believe we have to be the boldest and brash in order to stop the scroll or attract views or whatever other lingo is out there. It's that by leaning into our right conditions, our uncommon way, what's right for us, that is what inevitably creates our thriving.

I really believe that we were put here with special gifts in order to further our work in the world. The sad thing is that often these quote unquote gifts, we don't perceive them as gifts. We might perceive them as something completely ordinary that everyone else can do too, or we may even think of them [00:25:00] as detriments as something we're ashamed of.

But as you become more and more of who you are. As you trust yourself more, as you express yourself more, allow more and more of you to guide the strategies that you use, the ways that you show up, the things that you talk about that attracts universal support, it attracts your right people and it leads to abundance.

Just like in nature, all around us, the natural state is abundance. Now, remember I talked about mental agility? Let's bring in our fifth and final concept because it might seem like it's the exact opposite of what I was just talking about, but this is the idea of constraint catalysts, voluntary constraints that we put on our business that actually catalyze growth.

Now, we do [00:26:00] also see this in nature. So, for instance, the olive trees may go through months of drought in hot, dry summers here, and that actually makes them stronger. Redwoods in a forest get very, very little light when they're saplings, and this actually creates stronger wood, the trees that get more light in the beginning or more susceptible later on to disease or to windstorms.

And too often we shy away from pressure. When really that's the exact thing that's going to help us grow. Maybe you were like me and thought that when you had a child that was going to completely detract from your business, that your business would inevitably suffer when your attention was pulled in a different direction.

But what I, and most of the moms I know have found is that what really happens is we are forced to expand our capacity. We really see what we're capable of. We come up with systems that [00:27:00] help us work faster. We become more disciplined, we become better managers, we become much more creative. So constraint catalysts are just this.

They're shortcuts to your creativity and your problem solving and your growth, and they can come about in many different ways for many months. Here on this podcast, I was talking about time as a constraint. I was talking about when you shorten your work week, how you're forced to make decisions and priorities in your business that you might not have made for a couple years down the road, and how that helps you scale so much faster.

How maybe you uncover some mindset block that was really keeping you from making your business more efficient. But time is not the only constraint. It can be really helpful to just choose on purpose to constrain your operating budget for a while to constrain your lead acquisition methods [00:28:00] rather than spreading yourself so thin.

And most of us freedom loving people won't naturally think that constraint will help us, but again, this is the mental agility I talked about or really considering possibilities you hadn't thought of before, and that's where it gets really interesting. So in this episode, you have learned about the Connect the Dots method, the decision tree method for decision making choice neutrality, the theory of right conditions and constraint catalysts.

You've seen how it's possible to pursue big goals without being slowed down by the fear of making the wrong choice, and you've found out that the fastest way to grow your business is often not about hustling harder. But it's about purposely constraining one area to help you grow into who you are becoming anyway.

And you've heard about how these pieces have [00:29:00] actually benefited my business in really concrete ways. And I hope you are walking away from this, not just with an expanded set of ideas and feeling that fun tingle of possibility and what if, but that you are also inspired. To create your intellectual property.

There's something new that I have in the works well. It's actually more of an evolution of my newest offer, which is the seven week reset. I'm gonna be sharing details in the coming episodes, but one of the pieces that it will include is support in creating your own intellectual property. So please tune in.

We've got some really exciting things coming. And remember, when you train your mind to think uncommonly, it unlocks completely new levels of impact and possibility. Let's talk again on Tuesday.