Episode Summary
We’re bringing this popular episode back for anyone who feels like your business would finally take off if only you knew the right next step to take, and you want to learn the simplest way to figure out your next step.
It’s easy to feel like you’re stuck because the choice is too confusing or you’re missing some best strategy. But what if the real problem isn’t either of those—and the clarity you’ve been searching for has actually been within reach this whole time? In this episode, you’ll learn how to shift out of “I don’t know what to do” and start moving toward what’s uniquely yours.
By listening, you’ll discover:
A simple but powerful way to unlock clarity when you feel uncertain about your next step.
Why following cookie-cutter business models keeps you stuck—and how to find your own unique path instead.
How to step into conviction and momentum so your business starts reflecting your true brilliance.
Press play now to find out how to uncover your next step—and finally create the momentum you’ve been craving.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organizstion, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Full Episode Transcript:
Do you sometimes feel like maybe you don't really know what you're doing in your business? And that maybe other women are better business women or they have better info or more original things to say? That you must be focusing on the wrong things or people or just not doing it right, because otherwise business would be much easier and you'd be much further along right now? Today, we are going to shift your thinking around this and create much different results because of it. Ready? Let’s go.
You're listening to The Uncommon Way Business and Life Coaching Podcast, the only podcast that helps you unlock your next level in business and life by prioritizing your clarity and your own Uncommon Way. You will learn to maximize your mindset, mission, messaging, and strategy in order to create a true legacy. Here's your host, top-ranked business coach, and reformed over-analyzer turned queen of clarity, Jenna Harrison.
For those of you who've been with me for a while, my husband is retiring from the military next year, and we have been considering where we were going to move. And we were thinking we would have a house in the U.S. and a house in Europe. Then over time, as we spent more and more time in Europe, we'd maybe be able to transition to full time life there.
But I have been longing to live in Europe again for about a decade, and that was coming out more and more when we were actually there. Of course, right then, I'm just oh, loving so many aspects of that lifestyle. Ben and I started wondering, do we even want to move to Durham like we had been planning or do we want to just go straight to Spain?
That is when I felt myself sink into indecision, weighing all the pros and cons, trying to do all of the analysis that we've been taught to do. And for those of you that have not heard my early podcast episode called “The Decision Tree,” you might want to go back and listen to that.
Because weighing the pros and cons is not how I recommend we make the majority of our very important decisions. I believe that most often, deep down, clarity already exists for us. It's already within us, and we have to be the ones to take that leadership position in our brains, remind ourselves that we do know, so that we can transition into decisive action, and stop doing all the spinning and the staying up late or waking up in the middle of the night, or the exhausting back and forth, and the anxiety spirals.
And so, I'll tell you now what my epiphany was and how it relates to business. I realized that the most urgent shift that I needed to make in the moment, and the most urgent shifts that I know so many of you need to make, is the shift from ‘I don't know what I'm doing. I don't know what to do,’ to ‘I know what I need to do.’
Think about all of the focus and momentum and traction you'll gain once you're in that place. I know what I need to do. Now, let's talk about how to get there.
Sometimes the shift is just like a snap of your fingers. It's like an optical illusion that needs to happen, where you focus your eyes in a different way. You kind of cross your eyes, and then you're able to see a different picture. But what if you weren't clear? If you were just taking your best guess, what would it be? What would the answer be? I can't tell you the brilliance that comes out of my clients’ mouths. Sometimes when I ask this, often what ultimately reveals itself is, I do know what to do. I'm just not doing it.
Maybe you don't want to do that, it's not that you didn't know. Not knowing was a convenient way to keep yourself from examining the fact that you could do it but didn't want to. Maybe you're afraid to do it. Or you don't want to be wrong or miss out or whatever.
But once you identify that, at least you now know what to work on. I know what I need to do. I need to work on that… I need to work on that fear. Once we know, we can actually make a plan and do things. You can't accomplish anything in life without some direction and focus.
It's like the GPS analogy. You know you want to go to a certain town but you don't have your GPS turned on. And so, you have two options. You either ride around aimlessly, or you just sit there. But it never pays for you to stay stuck.
Now, those of you who have been with me for a minute know that I am not just a ‘randomly throw out different actions and see what works. Just start heading out in any direction, and maybe you'll end up in New York.’ No, but you can use all of the information at your disposal to at least make your best educated hypothesis about the direction New York likely is.
But sometimes it's not just a matter of shifting your mind. For instance, you really don't know how to grow your business. Or like for us, we really don't know some things about moving to Spain. We really don't know about tax implications and visa restrictions and whether we’ll like the schools and many other things.
So, sometimes you just don't know what you don't know. And in that case, you work with someone who can help you get clear. Notice that I didn't say tell you what to do. I said, “To help you get clear.” Because, yeah, you may need additional info so you can see the full picture. But get clear on your truth, the way you want to build your uncommon business.
Everyone's business is different and built differently. There are no two people that have taken the exact same path building their business, because every one of us are different. So, we are hiring some legal, tax, and relocation people. We're not turning our life over to them to make our decisions for us, but they're going to help us clarify our choices.
When you look for a cookie-cutter template, even if you've tried to implement it perfectly, it just won't turn out the same as the thing that you were starting from, as the original model, because that template wasn't created for you and your audience and your offer.
It's like my very a wise travel loving photographer said to me. Before I got there, she asked me to browse Pinterest to get an idea for what kind of poses I'd like and what kind of shot angles I would like. But once I had them, she was basically like, “Throw it all away. It was just a clarity exercise.” My words, not hers. I'm paraphrasing, but that was the gist of it.
She said, so often people spend so much energy trying to recreate something they've seen, like the perfect Instagram pose that others have done, but it never really looks the same. Instead, they could have been putting that same energy into creating, rather than recreating. To create something new and original and unique and beautiful.
That is what Anna and I did together, my photographer. We created some beautiful art and visuals; I'm beyond excited. I can't wait for you to see them. Your business is your own work of art. Even though right now it might not feel that way. It might feel like a hot mess. It might feel like a stagnant plateau. It might feel like this runaway beast that you have no control over; depending on what stage you're at.
But by the way, the first shots Anna and I did together, they were so clunky it reminded me of a Will Ferrell movie. My husband loves comedy of any kind, and there's this movie called Talladega Nights where Will Ferrell, he gets instantly famous as a racecar driver. As he's being interviewed, he keeps doing these really awkward things with his arms and his hands.
You see him as if you're watching on a newscast, and you have this closeup of his face, but his hands keep floating up. Finally, he goes, “I'm sorry, I don't know what to do with my hands.” And, it was just like that. It was like, “I don't know what to do with my hands.”
But even that stage, that clunky stage, was me getting into me. It was finding out what I do want to do with my hands. What I do know feels like me. What does feel like something I’d do and what doesn't. That is the precursor, and the good stuff doesn't happen without it. If I had spent the whole time recreating the other poses, I wouldn't have found my way to me.
If Anna had been directing me the whole time, I wouldn't have found my way. She and I are very similar, we believe in our clients. We believe in their brilliance. Now, I never hold back giving my clients all the info, so they can decide. In fact, I'm often really broadening their minds with things they've never even thought of.
But I do not make their decisions for them. I always trust their intuition. But when I look around at the entrepreneurial space in general, I unfortunately see too many people becoming carbon copies of someone else. Maybe you're recreating the website or the way of talking or the business model, and then you cry because you don't stand out. Why aren't I standing out? Why aren't clients coming to me?
People are price shopping between you and others, and you aren't known for anything specific and you haven't stepped into your thought leadership. Or maybe you're upset that you aren't highly respected, and you know you're a good coach. But of course, you really never did the work of finding you, of finding your uncommon way.
Your business needs to become the creation you're here to create, with the ideas and opinions you're here to share, and the process and products that you're here to work with. You need to find your uncommon way or it will end up being an awkward copy of something else rather than something truly yours.
Find a group of women who can support you to be more you, rather than wanting you to conform to some kind of group think. Find a mentor who can help you clarify your path, rather than feeling insecure that you don't do it her way or his way; maybe that means that they don't know what they're doing.
Find the flashes of clarity and belief that you can lean into, that can help you shift your mind away from the very toxic and unproductive thought, “I don't know what I'm doing.” That is a position that way too many women have been conditioned to believe about themselves for far too long.
Shift into, “I know what I need to do,” at least in your next step. “I know I need to try putting my hands this way next, so I can feel into whether this is right.”
And if you need help learning to feel your intuition, learning to tap into your brilliance, and unearth your clarity, then you must join the Clarity Accelerator because it is the only program of its kind. We not only build amazing and interesting and successful businesses, but we use business as a training vehicle for our growth.
That is why my clients all experience such profound transformations. “I'm like a new person,” I hear that often, almost every day. “I'm like a new person; decisive, calm, knowing, strong, capable, powerful.” Those are the words that my clients use to describe their before and after. You can hear, if you listen, you can hear that frequency transmitting through their voices on this very podcast.
People have remarked on it to me. They're like, “Your clients are amazing. How do you find them?” And yes, they are forces of nature. And their clients are too, because they're vibrating at such a high level that it's magnetic. That confidence and that certainty, it attracts.
So, what are your next steps? Is it to hire the expert? Is it to work through the real fears holding you back so you can finally spring forward? Is it to just do the thing you've been avoiding? Or declare the thing you've been holding back from declaring” Or start moving and feeling into your intuition?
Do it. Whatever it is, do that now. Don't waste another precious moment spinning in circles. It serves no one. It certainly doesn't serve your future clients, and it doesn't serve you. Whenever we play small, on some level, we know it. And then we end up beating ourselves up about it.
So, get clear, get focused, and get into decisive, calm action, and weed out all of the extraneous crap that you don't need. Focus on the simple essentials that matter until you master them, so that you can create what you're here to create and do what you're here to do.
I think maybe I've just spoken The Uncommon Way manifesto. Dare to dream big, and dare to live your own uncommon way, in business and in life. Take responsibility for working through all the bits in your circumstances, and in your own mind, that are keeping you from walking that walk.
My friends, I wish you a week filled with insights and epiphanies, and very exciting surprises. Remember, even if it's clunky, you are heading in the right direction. You know who you are, and each day you're stepping further into what you're here to create.
Hey, if you want true clarity about your secret sauce, your people, your best way of doing business, and how you talk about your offer, then I invite you to join us in the Clarity Accelerator. I'll teach you to connect all the dots, the dots that have always been there for you so that you can show up like you were born for exactly this.
Come join us and supercharge every other tool or tactic you'll ever learn, from Facebook ads to manifestation. Just go to TheUncommonWay.com/schedule and set up a time to talk. I can't wait to be your coach.