Episode Summary
In today’s AI-driven information overload, helping your clients get actual wins is more important than ever.
Many entrepreneurs assume their offers have to be neatly packaged with specific features—but this episode reveals a counterintuitive strategy that delights clients, accelerates clarity, and dramatically shifts the way you show up in your business. You’ll hear how something as simple as choosing differently can reorganize your entire business, and why this overlooked but common situation keeps so many women waiting for direction instead of creating what they truly want.
In this episode you’ll:
Hear the details of the no-offer offer
Discover the subtle habit that keeps women entrepreneurs waiting for direction instead of creating what they truly want—and why it’s far more common (and costly) than you think.
Learn how to shift into the “active energy” that reorganizes your entire business, and why it’s one of the most strategic business moves you can make.
Press play now to learn the unconventional strategy that elevates your autonomy and your audience’s clarity and agency—starting today.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
In this episode, I'll tell you about the No Offer offer.
It's a new offer that I have,
but it's also a counterintuitive strategy you can
use to delight your clients and
help them before you've even helped them.
Welcome to The Uncommon Way,
where high-achieving women entrepreneurs and leaders ditch
the rule book and design success on their own terms.
I'm your host, Jenna Harrison,
a top-ranked business coach sharing business growth strategies,
mindset mastery, and power boost to help you attract ideal clients,
leverage your unique genius, and scale with freedom. Let's dive in.
Welcome. Welcome to The Uncommon Way.
I've got a new type of offer to share.
Hardly anyone does this,
so it will delight your clients,
but it's actually going to help them
before you've even begun working together. It's so good.
You can use it for a limited time to spice things up
or as a more strategic part of your offer suite.
I'm offering it myself this December in case
you want to take advantage of it with me and try it out.
But even if you're not looking for coaching and maybe not even looking to add in a new offer,
still listen to this episode.
Because the real magic here is the thinking behind the offer,
and even just considering it for yourself is going to give you amazing clarity.
Plus, it's also going to shift you into
the most powerful position you can be in as a woman entrepreneur.
It will change the way you make decisions,
think about your next steps, and run your business.
Of course, all of that ripples into your life,
it always does for us,
so you'll start acting differently there too.
In this episode, you'll hear the details of the no offer offer.
You'll discover the subtle habit that keeps women entrepreneurs waiting for
permission instead of creating what they truly want,
and why it's far more common and costly than you think.
You'll learn how to shift into active energy that reorganizes your entire business,
and why it's one of the most strategic business moves you can make.
I have to tell you something funny.
Every December, I become a woman on a mission,
and if you're on my email list,
you know what I'm about to say.
I go after something for the holidays,
and it is not about a specific cookie or a certain type of shopping experience,
and it's definitely not about do-it-yourself crafty decorations,
because I am not that girl.
It is my annual Starbucks pilgrimage for a toffee nut latte.
But here's the part that I didn't say in the email,
the part that always gets me.
There is no way in hell that I would buy a toffee nut latte
if I had to take the standard version that they offer.
I find them way too sweet.
I personally think 2% milk is just really watery and gross,
and I wish I could, but I cannot tolerate caffeine.
I always need to drink decaf, otherwise I just feel so jittery and awful,
and I'm not fun to be around.
So the only reason that I buy it is because I have the freedom to customize it for me.
This is what true self-care is about.
No, not the sugar and the dairy.
I can imagine the health coaches sitting up in alarm.
They're like, no, that's the opposite of self-care.
But the choosing is the self-care.
Like, self-care isn't bubble baths.
It's treating yourself like someone whose desires actually matter
and doing things your way, on purpose.
None of the, oh, that's fine, I'll just take whatever you have.
No safe, no sensible, no watered down,
no restricting or sacrificing or martyrdom.
Just treating yourself as if you were your own best guest,
who you wanted to feel such delight, so taken care of, so your wish is my command.
If you can treat yourself like her, that is deeply self-honoring.
And every year when I take that first sip of that toffee nut latte,
I'm reminded this is what entrepreneurship should feel like.
Your uncommon way, right?
Your toffee nut latte version.
The permission to want what you want exactly the way you want it.
And this month, I decided to build a fun holiday offer just to capture that feeling.
But the bigger inspiration wasn't just, let's make a fun holiday offer.
It was, what if women entrepreneurs could choose their support
the way they choose simple things like coffee?
You know, where it felt very intentional, no guilt at all,
and just intuitive.
I've been thinking a lot about how often women stifle their own growth
just because they're either afraid to ask for exactly what they want,
or they don't even think of doing it.
It's like, this is the way things are, so you just take what's there.
It's a passive energy because we're not actively creating.
We're waiting for someone else to create direction for us
and someone else to tell us what we need.
It's the same energy as when you're just accepting whatever clients come your way,
which can lead to so much overwork and exhaustion.
And it's also a dangerous energy because, especially now with AI,
many talented marketers are happy to help you figure out what they think you need.
We spend a lot of money on these kinds of offers,
and the result's pretty predictable.
It's a loaded laptop, you know, full of courses that you don't open.
One of the earliest courses I bought was a webinars course from Amy Porterfield.
I wasn't ready to run webinars.
I didn't even know if I could help people get results.
But I read the sale sequences and said, OK, she's saying I need this.
Not asking for what we want or just going with the way things are,
it shows up in so many areas of our business.
And each time that powerful CEO version of you,
who just listens to her instincts and makes sure her moves have impact,
that version keeps getting pushed a little further out.
So for this month only, I decided to do this unusual thing,
something that I don't do, a fully customizable, choose-your-own coaching experience,
where you get all of what you want, but nothing you don't,
in the way that you want it.
And this is something that you can use with your clients, too.
And I'm going to tell you in a minute why it's going to be so helpful for them.
But so that you can think into it from their perspective,
compare yourself, right, with my business as a potential purchaser of services, right?
Maybe right now you don't want the full private coaching package that I offer, right?
Where we reinvent your identity into that six or seven figure version of you
and then dial in the business to match it.
I mean, that's a lot, right?
You've got to be full in for something like that.
Plus, there is that $25,000 price tag, which is not for everyone.
And maybe you don't want a program like the Clarity Accelerator that has a set curriculum,
even though it's going to get you crystal clear on your secret sauce
and how to turn it into an offer that your ideal clients want to buy,
which is the kind of clarity that we need to unlock at every stage of our business.
But let's just say what you really want to focus on right now is just the sales piece.
Maybe you're getting people on to calls.
They say they'll think about it or they say yes, but then they ghost you.
And this is the one last code that you have to crack in order to quit your day job.
Cool, right?
Then that's what we'll do.
It's that straightforward.
And it can be for your clients too, especially if you're talking to a group of people who know you, right,
that you've been interacting with for a while.
They know what they like about you.
They know why they keep showing up to listen to what you're saying or see what you're putting out.
Some of the people I talk to say, wow, I'm just so amazed at how you are able to charge those high prices.
Like I wouldn't, I couldn't even imagine saying those words to someone.
Can you show me how to kind of clear that gunk out of my head and see things in a different way?
Because I think if I could just even double my rates, I mean, that would double my revenue.
Or people say, you, Jenna, you always seem clear and calm and you're just doing all these next steps, right?
But I don't feel like I have that kind of clarity.
I feel like I'm just trying all different things.
So how do I get that?
Can you help me get some of that?
Or they'll say, I know that my issue is imposter syndrome, but I've tried everything
and I've already worked with lots of people and I just can't shake it.
I can't get rid of it.
But you talk about this whole nervous system thing and I'm wondering if maybe that's what I need.
People are able to see this if you've been in interaction with them enough.
And so that's an invitation that we can offer.
They'll tell you whether it's a teeny tiny little thing or it's totally audacious what they want, right?
It might just be a little shift or a huge leap.
Now, for some of you, it might take like really rethinking it for a minute because maybe you've been told,
don't ever customize your offers.
I mean, I'll be honest, there is a little part of me that's like, are you really doing this?
Customize tailored work like this, it takes energetic and mental presence.
There's much more bandwidth consumption, obviously, than a DIY course, for instance.
But I'm trusting this gut hit that I got and I'm looking forward to the inspiration it's going to bring.
I can't wait to see what people come back with.
I did this slight variation of this a couple months ago, I guess, but I set the container as well.
It was going to be a seven-week coaching container.
I set the price and then there was, you know, we had some availability to work on whatever the person wanted to work on.
But to go this free, this broad, that's not something you usually see except with the most inexperienced practitioners, right?
Whether it's a coach or any kind of service provider, usually after people have been in the game for a while,
they decide what their offers are.
And I think that's great.
But I also think it's great that we never lock ourselves in to any one thing forever.
We can have our core offers, but if we completely lose the sense of play and exploration in our business,
then, I mean, I might as well go work a day job.
But let me tell you why it is so important for your audience, why it's such a gift to your audience before you even work together.
And maybe they won't step up for this.
Maybe you won't work with them, but you are helping them in the way that I hope I can help you now.
Because this offer itself is a way to practice choosing differently, you know, to take one desire seriously and make space for it now,
instead of waiting for a more ideal moment to get clarity on what that thing even is.
When you honor what you genuinely want, your business has a way of reorganizing itself around that clarity.
It's the polar opposite of waiting for some authority out there to tell you what you need.
So the process looks very simple.
Step one is decide what you want to shift or improve.
If you're having trouble choosing it or trouble defining it, imagine your future self looking back on this time and saying,
oh, that was the time when I really X, right?
When I really learned to do this or I really dialed in this or I really became this.
And that made all the difference, right?
That's the domino I needed and just trust whatever pops up first because it is usually spot on.
Step two, send me a message.
Let me know what you're thinking, right?
It could be a sentence, a paragraph, whatever you want.
Step three, I come back and I say, let's do it or I'll share some thoughtful notes or options, right?
If it's right for you, we move forward.
If not, that's completely OK.
Feel like the energy of this lightness and just this fun invitation, right?
There's no pressure here.
Here's the truth.
Entrepreneurship is the greatest self-honoring journey of your life if you let it be.
It's not just about making more money, though that is always welcome.
It's about becoming the woman who follows her own instincts and makes brave decisions and trusts herself and allows herself to receive support.
Revelations always come before results.
Revelations come before results.
You become the person and the business rises to meet you because you're compelling it to through your actions and your decisions and the way you show up.
So if your ears are pricking up as you're listening to this and you want to try this with your audience, do it.
If they're pricking up because you want my support, then now is your time.
There are limited spots because I'm giving this the attention it deserves.
And if you're listening to this in the future, I'm sorry, but this was a December 2025 offer only.
I just wanted to try this out.
But if you are listening to this in December, go ahead and message me.
Tell me what's on your wish list and believe me when I say you cannot offend me with your idea.
If you're thinking she'll never go for this or what if she's just like, what are you crazy?
Then I want you to just wipe those thoughts from your mind.
This is your chance to throw out the rule book, to ask for the thing you want and get a phenomenal deal.
Seriously, have fun with it.
I love when women actually ask for what they want.
It is so rare.
And just thinking about it gives you clarity.
And if you're not asking for what you want, then just acting on it gives you practice.
It's a really rare chance to shape your own coaching experience based on what you actually want or need.
I can't wait to see what you choose.
All right, my friend, you got this.
Let's talk again on Tuesday.