They Say THAT, But it Might Mean THIS

You know how there's all this business advice out there that gets repeated like it's the be-all end-all?

(And yet humans are filled with unlimited creativity and no two businesses are exactly alike. Hmm....)

Maybe you've heard things like

...You've got to focus on list building first!

...Grow your following, or you won't be taken seriously!!

...Never let a prospect off the phone until you've CLOSED THAT SALE!!!!

With so many competing priorities and a lot of alarmist rhetoric out there, is it any wonder we get stressed out about doing the wrong things or develop major FOMO around not doing the right things?

Deep breath...

In my opinion, these are all bullshit and were dreamed up to help people sell courses.


After all, nobody's going to buy a course if you say, "It's different for everybody."

No. So instead what they (basically) say is, "I'd like to make a lot more money than you can pay me if we work 1-to-1, so I'm going to tell you that I've figured out these universal tricks that work for everybody. Hurry and buy now, because I'll NEVER offer this magic pill again!"

Luckily, you're not the kind of person that rushes into things just cause everyone else is doing it...

You'd rather do what works for YOU, instead of creating a carbon copy of someone else's biz.

So if you think you want to reject the hard sell, launch a Facebook group from Day 1, say "screw the following (for now)," or focus on something other than list building, I say ... Go for it. It's totally doable.


Jenna