Episode Summary
If you know you’re capable of so much more—but have a feeling you're the one standing in your own way—this episode will show you how to shift that.
What if the key to unlocking more ideal clients, revenue and work-life balance is all around you in nature? This episode dives into the most effective and important method for thriving without restraint.
This is the episode where you will:
1) Learn what Right Conditions Theory is and how it can transform your business, how you feel about your business, what you’re prioritizing in your business, and the results you see in your business
2) Discover what most entrepreneurs are doing that wastes their time and energy and how to avoid that pitfall
3) Discover why that thing that worked wonders for someone else might be the very thing suffocating your growth—and what to do instead
Press play now to uncover the simple, natural shift that can unlock your next level of success and growth.
Resources Mentioned:
Clarity Accelerator: Schedule a call with Jenna about joining the Clarity Accelerator--the same mastermind that we talk about in this episode--to unlock your inner genius, streamline your strategies and offers, and dial in the inner world that lets you work smarter, not harder.
https://www.theuncommonway.com/schedule
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
This podcast dives into the potential of balancing a business and life without sacrificing revenue or impact. It helps women business owners and mompreneurs overcome overwhelm, decision fatigue, and the guilt of working less and stepping away from hustle culture while increasing leadership, strategic decision making, alignment and delegation / team building. Learn to build powerful habits and mindset, embrace smarter and higher vibration work methods, and master time management by streamlining tasks, implementing business systems, and even prioritizing self-care. We explore efficiency and energetics, productivity and filling your cup, automation and where to personalize your efforts … all to reduce overworking, and finally take time off—without the fear or shame—whether that is with high-ticket offers, scalable offers, or passive income. Say goodbye to imposter syndrome and people pleasing while running a small business: It's time to shift your mindset, reclaim your work-life balance, and thrive!
Full Episode Transcript:
[00:00:00] What if the simple key to having ideal clients booking into work with you, running your business with plenty of time for the things that make life worth living and becoming richer than you've ever been before, all comes down to you cultivating a very specific set of conditions for yourself. Welcome, welcome back to The Uncommon Way.
I've got something new to introduce today, and if you really absorb it, really let it settle in. You're going to see that this one thing is the difference between a path that is wrought with friction and lag and feels really frustrating because it's like you keep banging your head against the wall and still there's something that just doesn't let you break past it, versus a path of just much more lightness and freedom.
Where your business grows and unfolds very organically, you [00:01:00] have plenty of opportunities and clients coming your way and the right kinds of people seem fascinated by what you're saying and doing, and you feel like you are powerfully in control of all of this rather than confused or burned out or stuck.
This is the episode where you will learn what right conditions theory is. How it can transform your business, how you feel about your business, what you're prioritizing in your business, and the results you see in your business. You'll discover what most entrepreneurs are doing that waste their time and energy and how to avoid that pitfall.
It's very simple. And discover why that thing that worked wonders for someone else might actually be the very thing suffocating your growth and what to do instead. So for this episode, I recommend you get out of the house, go for a walk, move your body, and just listen without multitasking so you [00:02:00] can really let it sink in.
This is a very simple but profound and life-changing truth. Okay, let's dive in, shall we? The concept that I wanna share came alive for me in the most unexpected way recently. I have a beloved fur baby named Skye. She's plastered all over my website. I love her to pieces and in fact, she was a deployment present from my husband.
I don't know if you know this. So a deployment present is what deploying soldiers get for their partners to help ease the difficulties of separation. And Ben got me a puppy, so she and I had a year together where she was my sole focus. I didn't have a human baby yet, although we've been trying. So I had so much love to pour into this dog.
Now she's 10. And over the last year or so, my husband and I noticed her really slowing down and each time she lagged behind us coming up a hill, my husband and I, we'd [00:03:00] exchange these glances like, ugh, old age. You know? It's inevitable. It is what it is. Until one day she ate something that made her really sick, poor thing.
And so we put her on this special protocol of rice and boiled beef, and a couple of days later, I took her out to play. And after retrieving the ball, she promptly dropped it for another throw, and then it happened again and again, and she just wouldn't stop. Each time she was looking at me like, what are you waiting for?
As if this were really normal like it used to be. Okay. So it goes without saying. Obviously we got rid of our old food and now we have a companion who just trots along beside us when we're climbing hills and plays ball until we drag her back to the house and nudges my leg with her toy when I'm working.
As a matter of fact, I have the door closed right now [00:04:00] 'cause otherwise she'd be in here doing exactly that. Watching her bounce back so quickly made me think of how long we continue with suboptimal conditions in our life because we excuse it away or put it off or tell ourselves that's just how things are and we forget what feeling amazing and totally on our game even feels like.
We get used to a bit of anxiety here and maybe feeling a little down over there and perhaps running a bit low on energy until it all blends into the background and you start believing this is just normal, but it's not. What it really is, is your biology reacting to something that is quietly draining your capacity, and that thing can be external or internal.
I know you've experienced this. Think back to your twenties when that person you liked didn't wanna date you anymore. And you start [00:05:00] wondering if you'll ever find someone and you're depressed and you just feel blood and maybe your skin breaks out. It's been hard to sleep. Your hormones are out of whack.
Your skin's looking s your shoulders are kind of slumped. Then, I mean, when you do meet people out and about, they aren't all that interested in you, and that just confirms to yourself your growing belief that you won't get what you want in life. When you're in that place, you are not on top of your game.
You know that. And that is simply a more pronounced version of what many of us get used to and start tolerating in much milder doses that maybe take you out for the count, but maybe they just are dragging you down. We're not wired to operate like that permanently. Our biological norm is actually vibrant and lit up and energized and clearheaded.
In other words, powerful. That is how you feel when you're not [00:06:00] getting pulled off course, and often it's you pulling yourself off course, unfortunately, I mean, we do get in our own way. Just like my puppy sky. Your system can bounce back fast when you give it the conditions it truly needs. And this is what right conditions theory is.
It states that the surest path to you thriving is leaning into who you really are and how you really are. And coming back to that relentlessly and we're weeding out anything that is getting in the way of that. Now the right conditions for you might not be the right conditions for someone else. Just like how one person thrives with keto, but someone else does not.
We see this all the time in nature. What works for one plant might totally kill off another plant. One thing that I love doing here in my new home is to go on hikes in the mountains and they drop straight down to this glistening blue sea. I love [00:07:00] stopping and looking out over coves. I look for like the prettiest cove with the most deep emerald color, and I just stand there and inhale this beautiful smell of warm pine and rosemary.
I love it so much and something that I've noticed on these hikes, and I've started to actually look for it specifically 'cause it's so cool, are these olive trees that grow right outta the cliff faces. I probably have 25 pictures of this on my phone. 'cause I mean, how, right? How is it possible? How tenacious, how scrappy does that little seedling have to be to grow there?
And not just grow, but Thrive Green, full leaves and so many olives that the tree can't hold them. They're dropping off onto the rocks below. It turns out olive trees thrive with stress. They do really well on cliffs. It goes against all reason. But if you plant them in [00:08:00] textbook perfect farmland, let's say a place with moist, dense soil with lots of nutrients and steady natural moisture in the environment is after all that is what plants need, right?
They need sun and good soil and water. So let's say the Mississippi Delta, which is called the most fertile land in the United States 'cause of all those conditions I just described. But if you plant an olive tree there, it's gonna wither and die. The roots could rot, the olives wouldn't really be able to open and it would be prone to disease.
Olive trees do really well though in rocky, arid soil that drains well. With a hot, dry summer, that gives them plenty of time for the fruit to ripen. So a rice plant would shrivel and die here in Myorca, and an olive tree would wither and drown in the delta. But in their own environments, each one thrives [00:09:00] naturally and abundantly.
It's not about watering it more or giving it more fertilizer, it's about finding the right conditions. When you do, it's not just possible to bounce back quickly like Sky did. It's inevitable because that's who you are designed to be. You are created to thrive. Even if you're on the face of a cliff, you don't really need much at all.
But we're not taught to problem solve in this way, especially in business and our professional life. We're not taught to think, oh, exactly what works for me and brings out who I'm really meant to be. How do I get back to that? How can I bring forth more of that? Right. We don't grow up with right conditions theory.
We grow up with topiary theory. Now, a topiary is a tree that is meticulously trimmed in order to form different shapes. It'll be round like a ball and then [00:10:00] have a bald stock coming up, and then there'll be another ball of another size on top of that. All different shapes. Just to paint the picture, so Topiary theory states that you need to mold yourself in some specific way, in fact, to be more like the other topiaries.
Your success is dependent on how well you play the game and force yourself to be something you're not. You expect this to be super high maintenance, right? You expect to work really hard at it, and if any natural part of you doesn't fit the program, if that starts showing up. You wanna trim that back immediately, and there's really no reason to question it because, I mean, these trees have had proven success and what works for them should work for you, which is exactly why we run after the trends, or we assume what it is that our people want, or we lock away that new idea that we have, that brainstorm that we have because [00:11:00] it's probably not realistic.
But wow, it's exhausting to do business like that. It makes entrepreneurship feel like such an uphill battle. You know, maybe you go to networking events, trying to be the polished, credible version of what you think people want, but you're tense the entire time. And that suit costs a fortune too. And oh, by the way, those heels, they really hurt.
And sure, they say you should just write content authentically. But what you really wanna say, it's pretty blunt. And so you meticulously write and rewrite everything you produce, or maybe you did speak up in the past, but now you feel like you have to keep saying that same stuff in order to keep your audience warm, when really you wanna be saying something else completely now, and that weighs on you and it makes showing up feel so tiring and draining.
It's just like. An olive tree trying to grow in the [00:12:00] delta. So I have got a question for you. First picture, an olive tree there in the Mediterranean branches, twisting and untwisting in total free form. Basking in the sun. Roots deep in the earth. It has everything it needs. It has its own power source, and those right conditions will help it thrive for 600, 2000, even 4,000 years now, picture a topiary.
It gets trimmed into shape every few weeks, trying hard to become exactly what the viewer wants. Growing with constant correction and tight reigns. Maybe it could grow on its own, but that's risky. Yeah, who knows how it would turn out. So you make sure to keep a tight grip and try to force it into the way you want it to be.
Which one are you right now? Do you feel like you are more olive tree [00:13:00] or more topiary if it feels like you've been trying to push through and make success happen, or you've been hearing a lot of internal have tos or shoulds you are working against yourself? That includes things that seem like there can't possibly be anything wrong with them, like saying the affirmations that other people are saying or reframing everything to the positive or acting as if you're already there, because growth isn't about force, it's about alignment.
If you agree and you want help cultivating that for yourself, I've got a brand new offer dropping next week designed to help you create the right conditions for you. It's simple, effective, and totally guaranteed. So block out a time now on your calendar so you can make sure you listen in to next week's episode and get all the details.
Now, let's recap what you learned today. You now know [00:14:00] what right conditions theory is. You know that most people naturally default to topiary theory, but that is the source of so much exhaustion, frustration, and wasted time and money, and it completely explains why. What worked wonders for your business bestie might be the very thing suffocating your growth.
And whether this is the first time you've heard about this, or the 30th or the hundredth time you've heard about this. Now is the time to reorient yourself to the truth that cultivating the conditions that are right for you to thrive makes the most sense and has the highest likelihood of guaranteeing your success.
Alright, if you enjoyed this episode, please share it with a friend who could benefit from it too. And let's talk again on Tuesday.