Episode190: Q: Help! Why Does My Brain Tell Me I’ll Get ‘Found Out’, Right When Things Start Working?
The Uncommon Way is a leadership and business podcast for women entrepreneurs and founders who want to scale with more authority, power, and sustainable growth.
Companies don’t just scale through strategy.
They scale at the speed at which the founder can access authority, capacity, and clean decision-making.
This trailer explains the next evolution of The Uncommon Way — and why the conversation is shifting toward power, leadership expansion, and sustainable scaling for women building significant companies.
Episode Summary
What do you do when your brain starts turning on you, telling you you’ll get found out, even when things are going well?
You’re moving forward. Things are working.
And then that thought shows up: What if they realize I don’t actually know what I’m doing?
If you’ve felt that, this episode will land. Because this isn’t just about confidence in a single moment. It’s a pattern that can follow you across situations, and quietly shape how you operate if you don’t see what’s driving it.
You’ll hear what’s actually going on beneath that feeling, and why the moves that seem responsible can keep it in place.
In this episode, you’ll discover:
– The common way high achievers respond to self-doubt actually reinforces it
– Why more strategy, planning, or skill-building won’t resolve this, and what actually does
– The shift that stops this pattern from influencing your decisions as you grow
Press play to understand what’s really behind that “I’ll get found out” feeling, and move forward with clarity instead of second-guessing.
ally behind that “I’ll get found out” feeling, and how to stop letting it dictate your next move.
Who This Episode Is For
This episode is for the woman who is on the edge of her next level, but instead of momentum, she’s feeling fear about what will happen when the business expands.
Core Concepts in This Episode
Expansion Edge Distortion
At moments of growth, the brain loses reference points and misinterprets expansion as threat.
This creates convincing narratives (e.g., “I’m not ready” or “I’ll be exposed”) that distort decision-making right when capacity is actually increasing.
Pattern Reinforcement Through Avoidance
The common responses, over-preparing, changing strategies, staying busy, or seeking more validation, don’t solve the issue.
They reinforce the pattern by helping the leader avoid the exact moment that would expand their capacity.
Power Dispersion in Scaling
Instead of directing power into forward movement, decisions, and visibility, power gets redirected into protective behaviors. This creates stagnation, slower growth, and a business that reflects hesitation rather than leadership clarity.
Leadership Capacity in Business
Growth requires the ability to move forward without full certainty, operating from self-trust rather than proof. Leadership capacity expands not by feeling ready, but by making clean decisions at the edge of the unknown.
Identity Safety Threshold
There is an internal threshold for how visible, successful, or “seen” it feels safe to be. When growth exceeds that threshold, the brain creates resistance to pull the leader back to familiar territory.
Clean Decision-Making vs. Compensatory Action
High-level movement is clean, direct, and minimally burdened by internal noise.
In contrast, compensatory actions (more learning, more planning, more validation) feel productive but dilute momentum and delay real expansion.
Key Takeaways
The common way high achievers respond to self-doubt actually reinforces it
Why more strategy, planning, or skill-building won’t resolve this, and what actually does
The shift that stops this pattern from influencing your decisions as you grow
Full Episode Transcript:
Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders ditch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power boost to help you attract ideal clients, leverage your unique genius and scale with freedom. Let's dive in.
Welcome, welcome back to the Uncommon Way.
I received a question from a listener in my DMs the other day and she'd listened to a past episode where I encouraged people to send in questions and so she decided to just do it and I'm really glad she did. Her question was, why does my brain tell me I'll get found out right when things start working? And then she described the situation where her business finally felt like it's clicking, she's doing well, and she can see her path to scaling so she knows what she has to do, but she keeps bumping into this worry where she's hearing this voice basically saying, what if I get found out? As she grows, she risks having everything come crashing down because they'll realize that she doesn't really know what she's doing, right? It's all been a smokescreen and she's just been putting on a good show. The exact words she used in this description, which I thought were really, really on point, were it was like her brain turns against her. So let's talk about what's actually going on and what to do and not to do because I know others for sure can relate to this question. I can.
So in this episode, you'll find out the common way high achievers respond to self-doubt that actually reinforces it. Why more strategy, planning, or skill building won't fix this and what actually will. And the one thing you should be doing today to stop feeling underqualified or undeserving so you can grow into your next level.
But before we do, I just want to encourage you, if you have a question, send it my way. I'm always here. If we were in the same town, you'd see me in my baseball hat and my joggers. We'd bump into each other at the coffee shop. You'd be able to just casually ask me. And that's actually something that happens like once a week. It's a small community here and a lot of women are running businesses, starting businesses. So they'll hit me up. And I love that. I mean, that is why I'm in this game. That's absolutely my mission is to make more and more women have the kind of businesses that they want to have. And I know that sounds so cliche because, you know, have the dream business. But it's available to us in a way that it was not for prior generations. And there's a lot of misinformation out there. There are a lot of head games that we play with ourselves. And I'm here for all of it. So please just never hesitate, send anything my way. I'd love to hear from you. And of course, if I think it will relate to other people, I'll bring it here on the podcast as well.
Okay.
What is going on with this question?
What I'm reading into it, it might not be exactly what you think.
And I'm really glad we're talking this through because if you don't handle it correctly, the downside is not that you'll just keep feeling a bit insecure. The downside is you start making smaller decisions than you're capable of. And you delay in one way or another or force through it, which usually shows up as overcompensating in some form. And pretty quickly, your business starts reflecting that way of operating. In lower revenue, stagnation, just a heavier feeling when you go into work, wasted time spent on things that you realize later you didn't really need to do. It can show up in many different ways. Now, obviously, I don't have the full backstory on you, listener who sent in this question, but it's entirely possible that this is an imposter syndrome in the way most people talk about it. So nothing has gone wrong. You're definitely not becoming less capable. A little segue here, but there was this book that I read very early when I was much, much younger, and it was called The Peter Principle. And it was basically saying to managers that as people rise up in different managerial levels, they all get to a point where they've reached their capacity, their capability, and they're not really going to excel beyond there. And this just really shows the kind of thinking that I grew up in, like the mental soup what people were experiencing back then where it was such a fixed mindset, basically saying you got the goods or you don't. And even if you now didn't really grow up with that, maybe you had really enlightened parents or went to a great school or had a great role model or something, it's still kind of a coded hidden thought pattern that we have that like maybe I've reached my zenith, you know, maybe this is as good as it gets. But I just want to point out here that it might just be that you are at an expansion point where you've entered a level where your brain no longer has reference points. And that feels kind of unsettling. It creates some cognitive dissonance. So then the brain tries to protect you and that protection shows up as fear-based thinking, hesitation, avoidance, conscious or unconscious.
And the way that it does that sounds very reasonable, of course. You might think, I probably just need to learn a bit more before I move forward. So you sign up for a new course or even a new degree. I have seen all different forms of this specific reaction. I remember a client of mine, we worked together for a very brief period and then we kept in touch. Part of the work we did was around clarity and her really owning that she wanted to do art and graphic design. And I kept in touch with her. And I remember it had been maybe a year and I wrote to see how she was doing. And she told me that she had realized that in order to succeed in that industry or in a business like that, she needed to enroll in a degree at a junior college and do a two-year degree in this when she was already wildly talented. And really her only work was getting in front of people and in front of the right people that valued the kind of work she did. And I remember my heart dropping when I read that letter because I've talked about this in other episodes. And at the point where maybe your business really is just starting and you haven't earned that much or maybe you're at some higher level, but it seems like what you lose in that time isn't really that great. And obviously will be really worth it because of what will be on the other side. Otherwise, you wouldn't be doing that thing when actually our brains account very well for the opportunity cost of what's lost in those two years, right? It's not just the cost of the tuition you paid that maybe you didn't need to pay. It's how your business could have grown and where that would have set you up, you know, five years, 10 years from now. Or I've even seen people say, you know what? I know what I have to do next, but I'm not good at that thing. So I'll just create a different business model or I'll just do business in this other way. And you start looking for an alternate route. Maybe it's a different platform. Maybe it's a different strategy. But it's some way to succeed without fully stepping into that edge. And once again, it's hard to estimate what that actually costs you. But what we do know is that it wasn't a clean decision. Or I've seen people stay stuck at that exact expansion point by getting really busy in the minutia of their business or in some tandem issue in the personal life. And very conveniently, then you don't get the opportunity to be in a position where you'd be fully seen. All of those things feel productive in the moment. They feel like the right thing at that moment and they feel very responsible. But those moves right there are what actually keep you in this loop. It's helping you avoid the exact moment that would expand your capacity. So you make yourself less capable than you could be, right? And that's creating the very thing you were afraid of, is that you're not really capable. It's such a mind bender. Now, if this only shows up as you grow into new levels, that is a normal expansion edge. And it has to do with you adjusting to being seen at a higher level.
So your work is to navigate that bridge really cleanly so you don't waste unnecessary time, energy, and money. But if you have felt this same sensation in other areas of your life, across different situations, in different roles, then you're not just responding to growth. You're revealing a pattern. And patterns don't resolve on their own. They repeat with higher stakes as you grow. So this isn't something to wait out, it is something to resolve. Because otherwise, everywhere you go, there you are again. We can't escape our brains, although believe me, I have tried. And it shapes how you operate, and it shapes your outcome. Because how you operate is what creates your outcome. This is determining what you decide to move on, what you decide to delay, what you decide just isn't for you. So the question isn't, how do I feel more confident right now? The question is, what's actually creating this noise in the first place? You need to see that clearly so you can stop managing the symptoms and you can finally do something about the pattern. The good news is, if you are experiencing this, if you know right away, yep, it's a pattern of mine. Yep, it's right there. The good news is, this isn't who you are. This isn't a character flaw. But it is something that'll keep showing up until you actually resolve it. And you need to do that sooner rather than later, because of what I've been saying before. It influences so much of our behavior and our decisions. Because like I said, they don't just, those patterns don't just disappear. You just get better at working around them.
Now, sometimes when people recognize they are in a pattern, they do similar things to people who are experiencing a growth edge in a way that's more of an isolated incident. Some people know the patterns there, but they try and suppress it and stay busy. And they fill their time with all of these smaller tasks so they don't have to face the bigger moves. Some people maybe look for safety in structure. They layer in more planning or more strategy, more making sure they get it right before they move, more research, but none of those resolve the pattern. Nor does throwing yourself into therapy for 20 years to uncover every single childhood trauma, because no one has time for that. No one has time for that, I should say, before moving forward in their business. We're looking for growth now, not way, way down the road then, when we're finally ready for it, quote unquote. What actually changes things is learning how to resolve the noise at the source, but simply and quickly, with just the pieces you actually need, rather than all the other things that aren't going to serve you. If there is, let's just say, something rooted in your childhood, the truth is you don't need to process every single time that's come up for you in your life. But you will benefit from some awareness, some processing, and then moving into the business of brain change.
I personally believe that happens through both thought and body-based work. But so many people go to such lengths to try to feel ready or certain before they move. And rather than doing what I'm talking about, they will maybe dilute their messaging so they don't offend anyone, or they will add on different skill sets, like we said, in order to feel more deserving, or they will gather lots of validation, which then means, okay, now I'm finally ready, I can move forward. But those things may give you a boost of momentary confidence, but that kind of certainty is fragile, and it disappears when something then inevitably starts feeling uncomfortable. Instead, you want to be at the place where you're moving forward because it's just the right call. And that is available to you, that kind of drama-free movement. It's a completely different way of operating. I'm not saying I'm there 100% of the time, don't get me wrong. I am not saying that, but I recognize it more quickly now, and I work through it very differently than I used to. But you can spend a majority of your time where you sit down and your moves are clear. They're not burdened by all of that, by your brain turning against you. You feel like you belong and that there is no smokescreen, that there's nothing to be ashamed of. And you move like someone who trusts their own thinking and trusts themselves. That version of you isn't far away, but she operates differently. It's just that when you're in this, it can be hard to create it on your own because you're inside it. And whatever it is that you're thinking or whatever way you're trying to compensate for it, feels accurate. But I have seen women get 5 extra revenue their revenue as soon as they believed it was safe to do so. So if you are noticing that fear that you might be found out, that maybe you're not quite ready or that growth isn't safe right now, don't just stuff it away to deal with later. Pay attention right here, right today, right now, to how it's influencing your decisions and your behavior this week. Because that's where the real impact is happening. And awareness is always the first most important step for real change. All right, my friend, if this episode landed, send it to the one woman you know who's doing better than she thinks, but questioning herself more than she admits. You know who she is. Okay, I'm so glad we got to chat today, and I'll talk to you next time.
Work with Jenna
Decisions on Demand — A practical mini-course designed to help you make cleaner, higher-quality choices — the kind that unlock momentum, authority, and follow-through. The framework mirrors decision-making principles used in high-stakes environments, adapted for real life and business.
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
The Uncommon Way is a leadership and business podcast for ambitious women entrepreneurs, founders, and leaders who are scaling companies and expanding their influence.
Hosted by business and leadership coach Jenna Harrison, the show explores how power, authority, and leadership capacity shape business growth. Episodes focus on decision-making, founder leadership evolution, team stability, and the structural shifts that allow companies to scale without overwhelming the person leading them.
This podcast is especially relevant for women navigating:
• Business growth and scaling challenges
• Increasing leadership responsibility
• Team expansion and higher-stakes decisions
• Founder authority and executive presence
• Identity and leadership evolution during scaling
The Uncommon Way approaches growth differently.
Not through hustle, constant self-optimization, or endless inner work — but by upgrading leadership, strengthening decision structures, and expanding the capacity required to run the company you’re building.
Topics include:
• Founder leadership capacity expansion
• Decision-making at higher levels of responsibility
• Authority and power dynamics inside scaling businesses
• Structural business leadership
• Founder psychology and identity shifts during growth
• Sustainable scaling and operational clarity
Whether you’re an experienced founder, a rising leader, or building something that’s starting to matter at a bigger level, this podcast helps you access more power and lead accordingly.
Episode189: How to Stay Ahead of AI and Make Smarter Moves During Disruption [MVE]
The Uncommon Way is a leadership and business podcast for women entrepreneurs and founders who want to scale with more authority, power, and sustainable growth.
Companies don’t just scale through strategy.
They scale at the speed at which the founder can access authority, capacity, and clean decision-making.
This trailer explains the next evolution of The Uncommon Way — and why the conversation is shifting toward power, leadership expansion, and sustainable scaling for women building significant companies.
Episode Summary
What if the current AI disruption isn’t something to get through—but something to use?
If you’ve been watching the sweeping changes happening with AI right now and wondering how your business will survive, this episode offers a lifeline. You’ll hear how some people are already expanding in this environment—and what they’re seeing that others aren’t.
In this episode, you’ll discover:
Why staying steady matters more than trying to predict what’s coming next
What to pay attention to right now if you want your offers to land
The shift that makes your work stand out—even as AI and automation accelerate
Press play to ground yourself, see what’s actually happening, and make smarter moves in a changing landscape.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who…
feel unsettled by AI, economic shifts, or constant industry disruption and aren’t sure how to respond
sense there is opportunity available right now—but aren’t fully accessing it yet
want to position their business to stay relevant, profitable, and differentiated in an AI-driven world
are over-consuming noise or fear-based narratives and want to return to grounded, strategic thinking
are ready to lean into their unique edge and lead with more conviction in their market
Core Concepts in This Episode
Leadership Capacity in Business
A founder’s ability to stay grounded, think clearly, and make high-quality decisions under pressure. In times of disruption, leadership capacity determines whether a founder reacts to fear and noise—or uses change as a strategic advantage.
Power Consolidation in Scaling
As uncertainty increases, attention and energy can scatter across fear, trends, and external noise. Power consolidates when leaders remain centered, filter what matters, and direct their focus toward opportunity and decisive action.
Decision Field
The range of inputs, signals, and pressures influencing decisions. During disruption, the decision field expands dramatically—requiring leaders to filter aggressively so they can identify real opportunity instead of reacting to surface-level chaos.
Founder Authority
The clarity and conviction that allow a leader to take decisive action even in uncertain conditions. Strong founder authority shows up as moving forward with offers, testing ideas, and trusting your read on the market rather than waiting for certainty.
Structural Scaling
Growth that comes from aligning offers, positioning, and delivery with real market demand. In this episode, it shows up as quickly testing ideas, finding proof of concept, and building offers that meet current emotional and practical needs.
Identity Shifts in Leadership
The evolution required for founders to fully own their edge, visibility, and value. As automation increases, success depends on stepping into a more defined, self-led identity rather than blending in or relying on outdated positioning.
Key Takeaways
Why staying steady matters more than trying to predict what’s coming next
What to pay attention to right now if you want your offers to land
The shift that makes your work stand out—even as AI and automation accelerate
Full Episode Transcript:
In this episode, you'll discover how to strategically use the current disruption we're experiencing to make lots of money in 2026. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders ditch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power boost to help you attract ideal clients, leverage your unique genius and scale with freedom. Let's dive in.
Welcome. Welcome back to the Uncommon Way. A few episodes ago, I released one called Disruption is the New Normal. I've talked to so many women over the summer who were waiting for things to calm down and they just needed to get past this, and then they could, so there was so much craziness that they couldn't stop focusing on that.
And my point in that episode was things are not going to get any calmer. They're actually going to ha, we're going to see more and more change. Now that is sobering, but we are the kinds of women who are up to the challenge, right? In fact, challenge and newness in certain angles can be really exciting. So today I thought we'd talk about how to use this disruption strategically to make money now, because people still are buying businesses, still are thriving.
And we can have a little piece of that. Just yesterday, one of my clients came on our call smiling because she just had the highest month ever. And I have other clients who are also increasing their client load. People still need solutions. People are still happy to exchange money for those solutions, and you are a person who creates solutions.
So in this episode, you will discover how history shows us that the most profitable entrepreneurs in history didn't just survive disruption. They built empires through it. And you'll understand how to read the undercurrents of human behavior during economic uncertainty. So your offers hit right where your audience is most ready to buy, and you'll hear how aligning with your true edge and emotional intelligence, doesn't just safeguard your business from automation, although obviously that's really important, but it actually makes your business indispensable in the AI era. Alright, let's get down to it, shall we?
The first key for making money in 2026 is don't freak out.
Seriously, there's been enough of that going around.
So it is going to be completely counterproductive for you to buy into all of the fear and hype, even if it's your own fear and hype, because Lord knows I've done that to myself too.
But now more than ever, you need a grounded and responsive nervous system. Stick with me here. You might have heard me say it 20 times. I'm gonna say it once more because we all need to hear it, especially in. You know, scary activating times. We know how stress and activation leads to the most important parts of our brain shutting down.
And when I say most important, I don't necessarily mean the most important for survival. I mean the most important for entrepreneurship. If your nervous system gets activated and you're running from a tiger, you really don't need the analytical center to sit down and ponder all the best courses of action.
You just need to move. You need to feel very suspicious, very threatened by that threat, and you really don't need to be very creative about how you get outta the situation. You just need to get outta the situation. Now, as I alluded to before, one of the biggest triggers for our nervous system is pre traumatic stress.
Which is the stress that you cause yourself. Just worrying about what might be traumatic in the future. And when I laugh, I'm laughing at myself too. I do a lot less of it nowadays than I used to, but like for instance, just this week I'm recording videos for some ads we're gonna be putting out and I looked at the video and then I, you know, you do a double take and you look closer and like one of my teeth was brown.
It was totally brown and it just reminded me how I'd kind of noticed that in the mirror, but I hadn't seen it. So start and right away I thought, oh my gosh. The tooth is dead. It's going to require root canal, and since it's right in front, I'm gonna have to get veneers and it's gonna be this whole process, and I won't be able to be on camera for a while, so I won't be able to do any like zoom calls or interactions.
Everything will look so terrible, and I called the dentist and they fit me in. They were so kind. They fit me in the very next day. He took a little polish, polished it right off, and he's like, yeah, it was just a stain. I'm like, how could there be a stain on just one tooth? And we went into a whole conversation about what goes into staining teeth, which we don't need to talk about here, but we do need to talk about is that we all do this to ourselves at certain times.
We all create pre traumatic stress about certain things. But the truth is, like for me, I had all of that worry unnecessarily, and it took time out of my day to go back and see him for something that I really didn't need to do. And we know that This is just the tiniest little sliver, little humorous example of what can really happen when we start thinking this way.
This is what causes dreams to die. This is what causes people to say, you know what? I just can't. I mean, have you ever broken up with someone or had someone break up with you because they're future thinking about what can go wrong? It's ridiculous, and yet these are the brains that we walk around with every day, but it's okay.
The point is just to recognize it, gain awareness, give ourselves a good shake, and get back to our tools where we reregulate and we choose on purpose to see the side of us that is not fragile. That is capable. That's really up for challenges. Challenges which may or may not occur. But given the state of the world, there's a high likelihood that there will be more and more challenges for us.
But even though we've got some serious problems, there is one version of you who is a victim to the things that are beyond your control. Maybe it's in your industry, you think nobody's spending money or that things are so unsafe right now, but there's another version of you who's like, bring it. I've got my back.
I can always find a way. I can always figure things out. In the episode I was referring to, the disruption is the new normal. I point out how Nelson Mandela spent years and years, decades in prison. Which many of us, I would think of as one of the worst things that we could endure as a human, but he chose to use that time as his mental training ground.
And I love that concept so much. I've experienced it in my own life where difficult times have really helped me grow and expand into who I am. And I've seen that pattern enough that now even when I'm in the difficult time, I can really sit in the knowledge of how I'm growing. So if we can take that perspective that every day for us, every new thing that comes up, that is our mental training ground.
You are not just helping yourself today, but those are the exact traits you are going to need for the future. Becoming as a business leader, as a leader of any type, becoming comfortable with discomfort and expecting the unexpected. When my husband was in the military, they would literally play war games.
That was how they would prepare and for themselves to kind of think outside of the box, and there would be one team that was reacting to circumstances, and then there would be another team that was creating the circumstances that were purposely disruptive. They were purposely meant to throw the other team off their game, and my husband would be on that team frequently.
That was coming up with scenarios, right. Maybe all of a sudden there's like a cyber attack on satellites and GPS goes down. Okay, so how do the troops operate in that environment? Right? And they're scrambling. They're trying to figure it out. But this is a kind of thinking that we can take on for ourselves, and it allows us to be more comfortable with discomfort and with the unexpected.
I think that's the way we need to be educating our children nowadays. Not for predictability, not for the way things have been done, but to think quickly on their feet and to find solutions quickly. We're looking to move Dylan to a new school for this very reason. And the good news, the thing that we can absolutely take solace in is that history shows us there is always high, high economic opportunity in times of upheaval.
Disruption doesn't destroy opportunity. It reveals it. Right? The entrepreneurs who thrive are the ones who learn to read the chaos. Like they learn to lean into the disruption and look around, right. And use it. And you know, I think when soldiers are on the battlefield, they don't have the luxury of being like, well, we're stuck.
We can't do anything. Now, the literal survival, and some of us, maybe our lives are just a little too comfortable. Where we stop recognizing our own resourcefulness and now is a perfect opportunity to get back to that beautiful trait within you. I mean, join me in it, please, because I think we all need to be together doing it, finding these new ways of thinking and getting excited about things.
That would've absolutely, probably been devastating for our parents. I dunno, maybe that's a long shot, but. As I mentioned in the other episode as well, we were brought up to believe that things were going to become more and more stable, calmer and calmer, and now we're having to very quickly recalibrate.
So this is really the second key to making money in 2026. It is observing what's going on around you, right? You first need to be in a place where you actually have those powers of observation. You need to be in this calmer, watchful state. You also need to observe the deeper needs of people around you and look for the opportunity within that.
You know, when Andrew Carnegie was a a telegraph operator in the 1850s, the United States was being totally reshaped. There were financial panics going on. The Civil War was becoming more and more imminent. Railroads were still experimental. There were people had to travel in horse-drawn carriages. Then industrialization came in and it just started creating chaos and most people were trying to hold on to what they knew right, to get things to the way they used to be.
But Carnegie really leaned into the change and he looked around and he noticed that steel. Was really the bottleneck for progress, right? This is what everything depended on now for railroads and everything that was being built in the industrial age, but it was really costly and it was produced really inefficiently at the time, but there was a new process on the way that showed that it might become affordable.
It was something developed in England. Most American manufacturers were really skeptical of it, and they were really too cautious to like retool their factories in any way. But Carnegie could see it was a huge opportunity. He could see the real need was around growth and steel, and that if he could find a different, better way of providing that solution to people, he was guaranteed to make money.
So he invested every dollar he had into this technology, and because of it, he was years ahead of his competitors. When they finally caught on Carnegie finally sold his empire that he'd built to JP Morgan for an amount that would be about $17 billion nowadays. And obviously it made him one of the richest men in history.
And the lesson here is that he didn't find that success despite the volatility. He didn't find a way to keep his steel company going even when things were crazy. He found the opportunity through the volatility. The volatility brought him the opportunity. Look, people are going to make lots of money in the coming years, lots and lots of money.
It's okay for you to have a little peace. This is why everything we've been talking about here, this is why I love reinvention work. It teaches your brain how to get in the habit of thinking fast, It hasn't yet thought. It is such a critical skill for the future. We use it first for ourselves to think of ourselves and to grow in ways and to be something that we haven't been before, but that skill.
Ripples out into everything we do and everything we perceive and experience. So think about what is it you're seeing when you look around? Maybe there is contraction in the industry, and you're noticing that what people really desire is safety, right? So then you can create an offer around safety that might take off like a house on fire.
Ask yourself, what do people truly want? What do my people truly want? And really getting close and ask them, talk to them. Ask people who could be ideal clients and people who just became clients because they're very close to it, right? What is their dominant buying motive? What is that thing pulling them forward?
Maybe your people have this feeling of like feeling so disconnected, like watching the events going on, and they just can't even believe that they're part of this world. They're feeling so isolated. What they really want is connection. Now what I'm saying here is not just for coaches, for instance, who are creating, you know, coaching package offers.
Maybe you're a supermarket owner. So then you could design events at your store that provide that sense of connection. And don't let yourself at this time get too into your head about, should I, shouldn't I will. They won't. They just test your offer very, very quickly and easily. Low budget, test your offer, get proof of concept for that offer through actual sales.
That is what I did with the seven week reset. I felt the intuitive hit first, but it probably came from keenly observing the industry as, as I always am. I'm so curious about it, and then talking to real people, right? Really helping that kind of give form to my ideas and shape my ideas, and it worked well.
I sold a limited number of them, and I'm using that experience now to turn it into something else. I feel great about it. I feel like there's no way this can't make money. It is such an amazing offer, and it speaks exactly to what women want and need right now, and it delivers. There's no better feeling than that.
When you really have your finger on the pulse, when you know who your people are, what they want, what they don't want, what makes them tick. It's like my client, Carly said, clarity gives you that confidence. You're no longer just putting things out there and hoping it lands. Really that sense of like conviction and feeling that leads us perfectly into point number three to make money in 2026, you are going to need to lean into emotion with your marketing.
There is so much noise and out there every day. There's twice as much noise, there's twice as much content. It's just being generated constantly. What really drives consumer attention and buying decisions is emotion. We've got to get through all that noise. Neuroscience, marketing studies, they've shown us that emotions guide decision making long before logic arrives in many, many circumstances, like for example, people who are exposed to emotionally charged product designs or brand experiences.
They frequently commit to choices before their rational brain fully kicks in the brain scans reveal their emotional centers lighting up really early in those decisions. It's as if the logic just tags along to justify the decision they've made. And obviously, I hope, you know, when I'm talking about emotion, I'm not talking about fear and false scarcity, obviously.
I'm talking about connecting as a human, right telling stories, sharing how things felt and feel. Humans relate to humans. Humans need connection, and that is just becoming more and more true. As we interact with computers more and more often, we see the contrast with a real human. So you have a competitive advantage in that you live and you breathe.
And you know what it is to feel emotion. So use that. Use that advantage in a world that's becoming increasingly automated, that humanity that you have, that is your strategy in a big way.
Alright, let's talk about the fourth and final point. You'll need to reground into your edge and the value you bring, there is no room to just muddle through it anymore. There are too many offers. There's too many possibilities. In just a few years, McKinsey predicts that half of today's work activities will be automated.
Half of them, I'll link to the study, but the only thing that's gonna make you stand out. Is that thing that makes you stand out? You right? It's what you were put here on earth to do, delivered in your way with your unique perspective. Never has this work been more critical. I remember when I started coaching, before I really started selling, but I was really in the world of it already.
People could just put out anything and people would buy it. Nowadays it consumers have become much more sophisticated. You don't get people's purchasing decisions just because you're a coach or just because you're a supermarket or just because you're an analyst or just because you're an interior designer, we need your edge.
I recommend you approach that challenge with exhilaration. I mean, isn't it exhilarating to know that with these challenges, we are being guided and gifted an opportunity by the universe to rediscover the gifts that we have already been given and that there's a big payoff for us on the other side of that, you know, in the old days, you could get by with hiding, with being undiscovered, right?
With being humble. That's what we used to call it when we shunned our own gifts and downplayed them and said, oh, that thing I was given, it's not that big a deal. I could have spent my entire life sitting in an office on Union Square with a fluorescent lights sucking my soul and my two weeks of vacation a year, and the world around me would've said I was doing the right thing, that I had found success.
But those office workers, they can't expect those jobs to be around for much longer. Nowadays, our path to impact and abundance lies in aligning with our gifts and actually being able to call them out, identify them, and own them instead of all that forcing and that shape-shifting that we've been brought up to do as women.
Now, this can be very uncomfortable for us because of how we're conditioned. To really, really own it. It's much scarier than just coloring in the lines, but it's also far more fulfilling and potentially far, far, far more lucrative. The question is, are you up for it? Alright, my friend. In this episode, you discovered how to strategically use the current disruption we're experiencing to make money in 2026.
You discovered how history shows us that the most profitable entrepreneurs didn't just survive disruption. They built their empires because of it. You understand now how to read the undercurrents of human behavior so that your offers hit where your audience wants to buy. And you hear how aligning with your true edge and your emotional intelligence, it's not just a form of safeguarding.
It's what makes your business indispensable. It's what makes it stand out In this new era, we talked about how important it is to not freak out and use this time as your mental training ground. We talked about how to observe those deeper needs of people around you and how to create proof of concept so that you can really lean into your offers.
Just like Carnegie really leaned into his steel production. We talked about leaning into emotion. Connection and seeing your humanity as a competitive advantage. And we talked about the importance of regrounding into your edge, what you do so, so well that no one else can do in quite the same way you do.
If you think a friend of yours needs to hear this, please share it with her today. And remember, training your mind to think in uncommon ways unlocks whole new levels of impact and possibility.
Episode Mentioned:
170. Best Ways to Make Money in 2026: How to Use Disruption Strategically for Business Growth Now
Work with Jenna
Decisions on Demand — A practical mini-course designed to help you make cleaner, higher-quality choices — the kind that unlock momentum, authority, and follow-through. The framework mirrors decision-making principles used in high-stakes environments, adapted for real life and business.
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
The Uncommon Way is a leadership and business podcast for ambitious women entrepreneurs, founders, and leaders who are scaling companies and expanding their influence.
Hosted by business and leadership coach Jenna Harrison, the show explores how power, authority, and leadership capacity shape business growth. Episodes focus on decision-making, founder leadership evolution, team stability, and the structural shifts that allow companies to scale without overwhelming the person leading them.
This podcast is especially relevant for women navigating:
• Business growth and scaling challenges
• Increasing leadership responsibility
• Team expansion and higher-stakes decisions
• Founder authority and executive presence
• Identity and leadership evolution during scaling
The Uncommon Way approaches growth differently.
Not through hustle, constant self-optimization, or endless inner work — but by upgrading leadership, strengthening decision structures, and expanding the capacity required to run the company you’re building.
Topics include:
• Founder leadership capacity expansion
• Decision-making at higher levels of responsibility
• Authority and power dynamics inside scaling businesses
• Structural business leadership
• Founder psychology and identity shifts during growth
• Sustainable scaling and operational clarity
Whether you’re an experienced founder, a rising leader, or building something that’s starting to matter at a bigger level, this podcast helps you access more power and lead accordingly.
Episode 188: Why Everything Feels So Complicated (Even When It Shouldn’t)
The Uncommon Way is a leadership and business podcast for women entrepreneurs and founders who want to scale with more authority, power, and sustainable growth.
Companies don’t just scale through strategy.
They scale at the speed at which the founder can access authority, capacity, and clean decision-making.
This trailer explains the next evolution of The Uncommon Way — and why the conversation is shifting toward power, leadership expansion, and sustainable scaling for women building significant companies.
Episode Summary
What if your current situation isn’t as complex as it feels?
If you’ve ever noticed that two people can face the exact same situation—and yet have completely different experiences—this episode will click something into place. You’ll hear a real-life example of how complexity builds in real time, and what shifts when you start seeing through it instead of reacting to it.
In this episode, you’ll discover:
The overlooked skill that gives you peace and leverage at the same time—without working harder or adding systems
The hidden reason your brain won’t let go of things (and how to finally quiet the mental noise)
Why things that should take minutes end up taking hours—and the simple shift that changes that instantly
Press play to restore clarity, free up mental energy, and move through your work with ease.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
feel mentally overwhelmed by decisions, information, and competing priorities in their business
spend hours (or days) thinking through things that they wish to resolve sooner
notice their mind looping, second-guessing, or struggling to “let go” of situations
are trying to improve productivity or efficiency but still feel scattered and behind
want to operate with more clarity, calm, and precision in how they think and lead
Core Concepts in This Episode
Decision Field
The environment of options, inputs, and pressures surrounding a decision. When everything is treated as equally important, the decision field becomes noisy and overwhelming—slowing thinking and making simple decisions feel complex.
Choice Neutrality
The ability to evaluate options cleanly without artificially inflating their importance. When leaders access choice neutrality, they stop over-weighting every variable and can move quickly with clarity and confidence.
Power Consolidation in Scaling
As businesses grow, leadership power either consolidates or diffuses. In this episode, power diffuses when attention is scattered across too many inputs—and consolidates when focus is directed only toward what truly matters.
Decision Anchors
Clear principles or priorities that help filter information and simplify decisions. Strong decision anchors allow leaders to quickly identify what matters, reducing mental noise and dramatically cutting thinking time.
Leadership Capacity in Business
A founder’s ability to hold complexity and make decisions under pressure. In this context, leadership capacity shows up as the ability to filter, simplify, and remain self-directed rather than reactive to every input.
Founder Psychology in Scaling Businesses
The internal patterns that shape how founders think and respond to complexity. Here, it appears as mental looping—not because something is wrong—but because too many inputs remain unresolved and equally weighted.
Key Takeaways
The overlooked skill that gives you peace and leverage at the same time—without working harder or adding systems
The hidden reason your brain won’t let go of things (and how to finally quiet the mental noise)
Why things that should take minutes end up taking hours—and the simple shift that changes that instantly
Full Episode Transcript:
In this episode, you'll discover how to cut your thinking time in half without implementing a single new system.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom.
Let's dive in.
Welcome. Welcome back to The Uncommon Way. Here's what someone said to me yesterday. I just wish everything weren't so complicated. And honestly, of course it feels complicated. There's so much information, so many decisions to make, so many variables to track. And as your business grows, there's even more. But here's what's interesting. Some people are operating in that exact same environment, with the same number of moving parts, and their experience is completely different. So maybe just because something feels complex doesn't mean it is. It might just mean that it hasn't been simplified yet. And that's what I want to show you today. How much faster things move and how much better your experience becomes
when you can cut through the noise. It's a method that doesn't involve working harder. It doesn't involve building better systems and automating, although those are great and they have their place. Instead, it's a powerful leverage point that is highly overlooked. The power of seeing clearly. Because this played out in real time for me this week, and I'm going to share the story and point out what was going on so you can do it for yourself. In this episode, you will come to really understand this overlooked skill that gives you peace and leverage at the same time, without working harder or adding systems. You'll learn the hidden reason your brain won't let go of things, and how to finally quiet the mental noise. And you'll find out why things that should take minutes sometimes end up taking hours, and the simple shift that changes that instantly. So, we've been planning a trip back to the States to visit family. It's our first one since moving here over a year and a half ago, so it's overdue. But also, we have a family member with stage 4 cancer. So, this isn't a casual trip. It definitely matters. But at the same time, at the time of this recording, there's been a situation with the funding for the security transportation, the TSA, that is creating these really long delays at Houston Airport, which is where we would be flying into.
We're talking four, five plus hour lines. And with my eight-year-old, that is a recipe for disaster. So, suddenly, we're in a situation where we need to decide.
Do we go? Do we postpone? And there's a lot wrapped up in that decision. There's family dynamics, there's risk and uncertainty, time costs, logistics, money. And what's been interesting isn't just the situation. It is how differently my husband and I experienced it. Because my husband has been in it. He has been watching news updates constantly, talking himself into going and then out of it, wanting to soundboard and rehash all the pros and cons, and really feeling the weight of what if we postpone and then it clears up? And what if we go and it's a disaster?
He'd tell me, yeah, I woke up again last night and couldn't get back to sleep, as he drinks an extra cup of coffee. And what's really happening was that everything external was pulling at him. Every new piece of information felt like it needed to be accounted for and analyzed and weighted and may or may not be what finally lands the decision. And when you're in that place, you feel so out of control because you're scrambling to keep up with everything and to digest it. It's a reactive state where you're at the mercy of whatever might come at you. So, of course, the more he did those things, the worse he felt. Now, my experience has been completely different, though I've 100% been in Ben's position. I mean, I basically used to live there for years. The reason my experience was different this time isn't because I care less. It's just because I've learned a different way of seeing things and then being able to decide from there. So this time, I could see very quickly what mattered and what didn't. And when you have that clarity, everything's simple. Nothing changed about the situation, but my relationship to the situation changed. So I wasn't spinning. I wasn't revisiting it. I just knew exactly what information we were waiting for and what we would do once we had that information. So instead of being bandied about by all these external forces, I was centered in me. I was the one who was extracting one piece of information, not reacting to all these forces outside of my control, which meant I could move on with my life. I stepped out of my office once to get some water, and Ben was in the kitchen, and when he saw me, he kind of sighed and said, what are you going to do? And it actually took me a second to register what he was even talking about. I was already thinking about 10 other things. Now, this is something I've become very good at through honing these skills in my business, in my own life, and in working through it with so many entrepreneurs. I can see very quickly through the noise and get to the point of it, see what the true root is. And it's not because I think faster or I have all the answers, obviously.
It's actually just because I filter more out. I don't let everything have equal weight.
You'll see this contrast a lot in the entrepreneur space. I used to think it was because some people just didn't care as much, or they didn't have the same standards for performance that I did, or they were more impulsive. But now I see it completely differently. I see some entrepreneurs who can sit down to work and actually work. They're actually focusing on what they're doing and working efficiently. If there's an interruption or obstacle, they deal with it and move on. They remain pretty unruffled and things flow. And then at the end of the day, they close their laptops and they're pretty much done. But then there are other business owners whose thoughts are scattered even before they step into their office. And they end up dropping balls and getting sidetracked with research and needing to send their friend a voice note to verbally process it all. And then maybe you need a break to grab some carbs because your brain has been firing on all cylinders. Look, your brain doesn't keep looping because you're wishy-washy or because there's anything wrong with you. In fact, it's not even overthinking, really. It keeps looping because nothing has been resolved cleanly enough to be able to release it. Too many things still feel equally important. And there's a huge opportunity cost here.
Time and energy that could be spent moving the business forward or producing your best quality work. That's a real cost. Not to mention the emotional toll. Because when it's time for work to end, it hasn't really ended. These entrepreneurs, they're the ones still replaying conversations in their head or second guessing their options or thinking through the project that they should have finished earlier. They get the, mom, are you even listening? And the, honey, just put it aside and come back to it fresh tomorrow. Meaning they aren't really getting to be present with their family. And maybe they're turning down invitation from friends because it feels like they're so behind and they have so much to do. And none of it is because the businesses of those entrepreneurs are more complex than the first group. Complexity is not coming from the situation. It's coming from treating too many things as important. This is why some things take you days or months to think through when they could actually be resolved in minutes. Is it important that that person said that? Do you really need to consider all of those variables?
Is it a worthwhile use of your time right now to be thinking about something that might not even happen and is totally out of your control anyway? Very rarely do you really need more time to figure things out. What you really need is to see them in a way that lets you filter and simplify. And of course, getting clear doesn't mean you know everything. But it does mean you know what matters and you stop giving importance to all of the other stuff. I see so many people who, when they feel strapped for time, they're chasing productivity hacks or they're getting caught up in new system upgrades. But the first place you need to look when you want to improve efficiency is your own mind. Because when you improve and optimize how you think, it ripples into every part of your business. But when you don't, that also touches every part of your business. You'll see that the same messy thinking seeps into your systems or it gets reflected by your team members. And no productivity hacks can fix that. The takeaway I want you to walk away with is that the felt sense of complexity isn't coming from outside of you. It's coming from your experience of what you're encountering. And when you can simplify and focus just on what does matter, you get two things at the same time. Peace, because your mind is at ease. And leverage, because your energy and power get directed where they will actually count. You're not giving it away to everything around you. Right now, we're seeing the power of leverage on the world stage.
The United States and Israel have such advanced military capability and it's being directed at Iran. But you know what Iran has? Leverage. It has the Strait of Hormuz. It can drop a few mines in the water, requiring hardly any military sophistication or might. But since they're the only ones who know the location of those mines, they can put a stranglehold on the entire world economy. So you and I could stay up all night comparing and contrasting all the missile capability and the land power and political pressure. But really, it still all boils down to who controls the strait. And that's what you need to be focusing on, too, to win at this game of entrepreneurship.
What is the real leverage here?
What's the real leverage in your business?
So when you feel yourself getting pulled into complexity, ask yourself, what actually matters? And what am I giving attention to that doesn't deserve it? That question alone can clear up so much, can cut your thinking time in half, plus give you that a thousand pounds have just been lifted off my shoulders feeling. Helping people cut through the noise and helping them learn to simplify and clarify for themselves is work that I've been doing a lot of with clients lately. Not adding more strategy, giving them more ideas, but helping them see clearly enough that their next steps become obvious and they can get down to business. And once that happens, things move quickly. I've also been opening up some smaller, more focused intensives around this. I don't always announce them publicly and they tend to fill up quickly. So if you want access to those when they open, make sure you're on my email list. We'll drop a sign up link in the episode description here. So in this episode, you discovered what skill gives you peace and leverage at the same time without working harder or adding more systems. You learned why your brain doesn't let go of things and why it's not overthinking exactly. It's that too many things still feel equally important. And you saw why things that should take minutes end up taking hours and how quickly that changes when you get clear on what actually matters. Because when you can see clearly, you don't just move faster, you feel better. You trust yourself more and you start operating at the level you're actually capable of. The more power you can access, the less you react and the more momentum you create.
All right, my friend, have a great couple of weeks and let's talk again soon.
Want weekly insights from The Uncommon Way … where we create truly uncommon results in business and life and stretch our beliefs about what’s possible? You’re in the right place.
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Work with Jenna
Decisions on Demand — A practical mini-course designed to help you make cleaner, higher-quality choices — the kind that unlock momentum, authority, and follow-through. The framework mirrors decision-making principles used in high-stakes environments, adapted for real life and business.
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule your call today here.
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
The Uncommon Way is a leadership and business podcast for ambitious women entrepreneurs, founders, and leaders who are scaling companies and expanding their influence.
Hosted by business and leadership coach Jenna Harrison, the show explores how power, authority, and leadership capacity shape business growth. Episodes focus on decision-making, founder leadership evolution, team stability, and the structural shifts that allow companies to scale without overwhelming the person leading them.
This podcast is especially relevant for women navigating:
Business growth and scaling challenges
Increasing leadership responsibility
Team expansion and higher-stakes decisions
Founder authority and executive presence
Identity and leadership evolution during scaling
The Uncommon Way approaches growth differently.
Not through hustle, constant self-optimization, or endless inner work — but by upgrading leadership, strengthening decision structures, and expanding the capacity required to run the company you’re building.
Topics include:
Founder leadership capacity expansion
Decision-making at higher levels of responsibility
Authority and power dynamics inside scaling businesses
Structural business leadership
Founder psychology and identity shifts during growth
Sustainable scaling and operational clarity
Whether you’re an experienced founder, a rising leader, or building something that’s starting to matter at a bigger level, this podcast helps you access more power and lead accordingly.
Episode 187: How Power Actually Works in a Business — and Why Leaders Often Solve the Wrong Problem
The Uncommon Way is a leadership and business podcast for women entrepreneurs and founders who want to scale with more authority, power, and sustainable growth.
Companies don’t just scale through strategy.
They scale at the speed at which the founder can access authority, capacity, and clean decision-making.
This trailer explains the next evolution of The Uncommon Way — and why the conversation is shifting toward power, leadership expansion, and sustainable scaling for women building significant companies.
Episode Summary
What if the problem you’re trying to solve in your business… isn’t actually the problem?
If you’ve ever found yourself thinking you need to be more productive, refine your strategy, or improve a system that already “should” work, this episode looks at a different possibility. Sometimes the issue isn’t inside you — and it isn’t inside the structure either. It’s something happening underneath both.
In this episode, you’ll discover:
Why capable leaders often try to solve the wrong problem when their business starts feeling harder to run
How power quietly disperses inside a growing business—and how to call it back in
Learn the subtle moment when a company’s center of gravity shifts away from the leader (and how to bring it back)
Press play to see how power actually operates inside a business — and why recognizing this dynamic can instantly change what you focus on next.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Feel like their business has suddenly become harder to run even though they are highly capable
Keep trying to solve problems with productivity, strategy, or systems but the friction keeps returning
Notice themselves either overworking to keep the business functioning or constantly refining tools and processes
Suspect their leadership influence has become diluted as their company grows
Want to understand how leadership power actually stabilizes decisions, teams, and business momentum
Core Concepts in This Episode
Founder Psychology in Scaling Businesses
The common ways founders interpret and respond to friction as companies grow. This often appears as over-internalizing problems (“I need to work harder or be better”) or over-externalizing them (“I need a better system or strategy”), when the deeper issue is how leadership power is being accessed and directed.
Power Consolidation in Scaling
As businesses grow, leadership power either consolidates or diffuses. Clear decisions, defined authority, and aligned structures consolidate power and allow the company to reorganize around the founder’s leadership.
Center of Gravity in Business
Every company has a center of gravity — the place where authority, decisions, and direction ultimately come from. When leadership power diffuses, that center shifts toward clients, teams, or operational structures. Strong leadership brings it back inside the founder’s authority.
Founder Authority
The clarity, decisiveness, and leadership command that organizes a growing company. When founders access their authority fully, conversations, standards, and decisions begin reorganizing around their leadership.
Leadership Capacity in Business
A founder’s ability to hold increasing complexity, responsibility, decision pressure, and visibility as the company grows. Leadership capacity allows founders to stay self-directed and steady under pressure.
Structural Scaling
Business growth supported by upgraded systems, delegation, and operational design rather than increased personal effort from the founder. When leadership power is directed into the structure, the business becomes simpler and easier to run.
Key Takeaways
Why capable leaders often try to solve the wrong problem when their business starts feeling harder to run
How power quietly disperses inside a growing business—and how to call it back in
Learn the subtle moment when a company’s center of gravity shifts away from the leader (and how to bring it back)
Full Episode Transcript:
In this episode, you'll see how power actually works in a business and why leaders often solve the wrong problem.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.
Welcome, welcome back to The Uncommon Way. First thing today, I want to dedicate this episode to my client Brooke in Tel Aviv. She is a living example of what it means to regulate your emotions and stay grounded under extraordinary pressure. I can't imagine many situations that would test those skills more than raising small children while living in a war zone. Brooke, our thoughts are with you. We're sending so much love and hope for peace to you and your family. Now let's get into today's conversation. In many ways, what we're talking about connects to the idea of steadiness under pressure. So let's dive in. I have spent a lot of time on this podcast talking about power, how your company becomes simpler, stronger, and easier to run when you can access it and direct it. But you've probably been wondering, okay, Jenna, that sounds good, but what does it actually look like when I'm running my company on Tuesday? Recently, I had two conversations with business owners whose situations are perfect examples of what we're talking about here. And in both cases, they were trying to solve the wrong problem. One thought she needed to become more productive. The other thought she needed to improve her sales process by changing its structure. And in reality, neither of those things was the issue. What was actually happening was that power was dispersed and it needed to be called back in. That's what I call power consolidation.
So today, I want to walk you through these two situations. You will see why capable leaders often try to solve the wrong problem when their business starts feeling harder to run and understand how power quietly disperses inside a growing business and how to call it back in. Plus, you'll learn the subtle moment when a company's center of gravity shifts away from the leader and how to bring it back. So let's start with the first example. The first woman runs a podcast production company. Very high end for podcasts that have a lot of storytelling and interviews. You've probably heard some of these shows. She's very talented, knows her stuff, sharp, her clients love her. But when we spoke, she was completely overwhelmed. She worked all the time, taking on so much of the work herself, but still saying yes when new clients came along. She'd recently injured her hand from overworking and it wasn't the first time. And she also told me she felt like her business was a ticking time bomb. If she became even more injured, if her family situation changed, if anything came along and keeps her from working the crazy hours she works now, her business collapses. It grinds to a halt without her. So she decided to hire a coach to help her be more productive so she could organize herself better and get more done and not drop balls. She was doing what many capable women do when they encounter friction. They try to make themselves better. Trying to become more efficient with her time, experimenting with batching, setting timers and focusing on the most important things first.
But as she walked me through the business, something else became obvious. The issue wasn't really productivity. It was external to her. It was how the business itself was structured. The current structure couldn't support that many clients. She was still doing work that should have been delegated months ago. But deep down, she didn't fully believe she could hire strong talent. So she kept absorbing the pressure herself. None of those things are character flaws. They're just leadership decisions. But because she believed the problem was her productivity, she kept trying to fix herself and never got to the core issue.
This is what I call over-internalizing the problem. You assume the issue must be you. You focus inward. How can I work harder? How can I become better? How can I be more disciplined?
But the real move wasn't increasing her personal capacity. She had so much. The real move was directing leadership power into the structure of the business. Clarifying standards and limits and holding those boundaries until the business starts meeting them. Making stronger hires that could support a better workflow. And then later on, a scaled workflow. Once these things start happening, suddenly you feel much more productive and on top of things. Not because you suddenly 5x'd your output. Because the power that had been leaking through an unsupportive structure could finally be directed to help the business run simpler, stronger, and easier. Businesses change when leaders change how they think, behave, and operate. Because that's when power can finally be directed intentionally. Now the second conversation was almost the mirror image, and it shows the opposite mistake. This client came to me about sales because she wanted to raise revenue by increasing conversion rates during her discovery calls. She had already done a lot of work on her sales process. She had sales scripts and call structure and worked on handling objections. From a structural perspective, there was plenty there. But the calls still felt heavy. Sometimes downright awkward. And she knew people were walking away that definitely needed to become clients. So she assumed that the sales structure needed more refinement. Maybe tweak the script again. Maybe adjust the order of questions. Maybe come up with better things to say to counter objections. But luckily, this woman was a client, so I could tell her something else was going on. The structure wasn't the issue. The issue was she wasn't fully accessing her power during those conversations. The script was distracting her so she couldn't bring her laser insight. She was in her head about the money, making that outcome the decider of whether she was worthy and powerful, rather than owning her gifts and talents autonomously. And she was subtly giving power away to the person in front of her, rather than showing up the way I've seen her show up in other situations. Situations that seemed lower stakes, of course. So this is the opposite mistake of what I described before. Instead of over-internalizing, this is over-externalizing the problem. You assume the issue must be the system, the structure, or the strategy. So you keep adjusting tools and processes and structures. But the real shift needed to happen internally. Once she accessed her authority again, you know what we saw? Her social media content engagement skyrocketed.
An event booked out and people showed up at all sorts of odd hours to hear her speak. People booked discovery calls who were already a yes. They came onto the call knowing they wanted to work with her. She didn't even need any kind of script or structure. And then she realized she could be exactly the same in conversations where people did have hesitations. And sure enough, people started saying yes there too. But that's not all. She then goes and pitches herself for a consulting gig she has never had any direct experience with before. She never would have done that previously. But she told me there was no doubt in her mind. She knew what she needed to do and would figure the rest out. And she ended up landing it at over six times her normal rate. She just went for it. Because that's how it is when you're locked into power like that. The structure didn't need to change. The whole conversation reorganized around her authority once she was leading in that way. In most cases, I see businesses don't become challenging because leaders lack competency. They do so because leaders disperse their power. Luckily, that's fixable. It changes when leaders change how they think, behave, and operate. Because that's when they're able to access power intentionally. These two examples, they show something very important. When a business feels harder to run, leaders often start solving the wrong problem. When really what's happening is that power is breaking down in one of three ways. One, you can't access it. Two, you can access it, but pressure knocks you out of it. Or three, you can access it and hold it, but you're not directing it into the company. Accessing power is internal. It's the moment you become self-directed again, when you lock into the woman who's at the top of her game. It doesn't mean you're 100% sure or never failing. It means you're self-directed and fully resourced even when you're only 51% sure. Holding power means staying in that state even when something uncomfortable happens. A team member pushes back. Revenue fluctuates. A decision feels risky. Directing power is where leadership becomes visible. Those are the decisions that get made, the standards that get raised and communicated, the structures that become intentional frameworks. Then the business begins reorganizing or restructuring itself around those decisions, around those behaviors and those communications. And when that happens, something subtle but powerful shifts. The center of gravity of the company returns to the leader instead of sitting with the client or the team or the structure. That's how power actually works inside a company.
Most entrepreneurs interpret problems in one of two ways. Either something is wrong with them or something's wrong with the business. So they either try to fix themselves or they try to redesign the structure or the strategy. But often the real issue isn't either. It's that leadership power isn't fully accessible, stable and directed. And that's why things start feeling harder as companies grow. Because you can't direct a company if you are not self-directed first. So the next time something feels hard in your business, pause and ask yourself, am I trying to fix myself? Am I trying to fix the structure? Or is power simply not being accessed, held or directed? That question alone can redirect your attention very quickly. Because once your power becomes clear again, the more powerful behaviors follow. And that's when you start seeing new results. Once you start seeing this dynamic, you will notice it everywhere, in your own business and in other people's. Over time, this is what makes businesses easier to run. Not because challenges disappear, but because leadership becomes steadier and the business stabilizes around that leadership. This is the central idea behind the Uncommon Way. The Uncommon Way helps leaders evolve how they think, behave and operate so they can access and direct powers in ways that make businesses simpler, stronger and easier to run. Because the more power you can access, the less you react. And the more momentum you can create. And hey, if someone came to mind while you were listening to this episode, send it to her. Sometimes the most helpful thing a friend can hear is, it's not you. It sounds like this might be what's going on. Alright, have a wonderful rest of your week and we'll talk to you next time.
Work with Jenna
Decisions on Demand — A practical mini-course designed to help you make cleaner, higher-quality choices — the kind that unlock momentum, authority, and follow-through. The framework mirrors decision-making principles used in high-stakes environments, adapted for real life and business.
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule your call today here.
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
The Uncommon Way is a leadership and business podcast for ambitious women entrepreneurs, founders, and leaders who are scaling companies and expanding their influence.
Hosted by business and leadership coach Jenna Harrison, the show explores how power, authority, and leadership capacity shape business growth. Episodes focus on decision-making, founder leadership evolution, team stability, and the structural shifts that allow companies to scale without overwhelming the person leading them.
This podcast is especially relevant for women navigating:
Business growth and scaling challenges
Increasing leadership responsibility
Team expansion and higher-stakes decisions
Founder authority and executive presence
Identity and leadership evolution during scaling
The Uncommon Way approaches growth differently.
Not through hustle, constant self-optimization, or endless inner work — but by upgrading leadership, strengthening decision structures, and expanding the capacity required to run the company you’re building.
Topics include:
Founder leadership capacity expansion
Decision-making at higher levels of responsibility
Authority and power dynamics inside scaling businesses
Structural business leadership
Founder psychology and identity shifts during growth
Sustainable scaling and operational clarity
Whether you’re an experienced founder, a rising leader, or building something that’s starting to matter at a bigger level, this podcast helps you access more power and lead accordingly.
Episode 186: Start Here: The New Era of The Uncommon Way — Power, Authority & Sustainable Scaling
The Uncommon Way is a leadership and business podcast for women entrepreneurs and founders who want to scale with more authority, power, and sustainable growth.
Companies don’t just scale through strategy.
They scale at the speed at which the founder can access authority, capacity, and clean decision-making.
This trailer explains the next evolution of The Uncommon Way — and why the conversation is shifting toward power, leadership expansion, and sustainable scaling for women building significant companies.
Podcast Trailer
The Uncommon Way is a leadership and business podcast for women entrepreneurs and founders who want to scale with more authority, power, and sustainable growth.
Companies don’t just scale through strategy.
They scale at the speed at which the founder can access authority, capacity, and clean decision-making.
This trailer explains the next evolution of The Uncommon Way — and why the conversation is shifting toward power, leadership expansion, and sustainable scaling for women building significant companies.
You’ll hear:
Why growth eventually makes leadership capacity the limiting factor
The shift that allows founders to access dramatically more power — without years of inner work
How businesses reorganize when authority becomes clear and decisions become clean
This isn’t about hustle, performance, or optimization for the sake of doing more.
It’s about upgrading how you lead, how your business supports you, and how power moves through the company you’re building.
If you’re a woman entrepreneur, founder, CEO, or emerging leader navigating growth, higher-stakes decisions, and bigger impact — this is where to begin.
Hosted by business and leadership coach Jenna Harrison.
Follow the show to start operating at the level your company now requires.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Are scaling their business and noticing leadership feels heavier or more complex than before
Lead a growing company, team, or audience and want sustainable growth without burnout
Feel decision pressure increasing as revenue, responsibility, and stakes rise
Want to scale their business while maintaining authority, calm, and personal capacity
Sense that their next level of growth requires leadership evolution — not just better strategy
Core Concepts in This Episode
Leadership Capacity in Business
A founder’s ability to hold increasing complexity, responsibility, decision pressure, and visibility as a company grows. Leadership capacity often becomes the real factor that determines whether scaling feels stable or chaotic.
Power Consolidation in Scaling
As businesses grow, leadership power either consolidates or diffuses. Clear decisions, defined authority, and aligned structures consolidate power and allow the company to restructure itself around the founder.
Founder Authority
The clarity, decisiveness, and leadership command that organizes a growing company. Strong founder authority stabilizes teams, accelerates decisions and momentum, and reduces operational friction.
Leadership Evolution During Growth
Scaling requires founders to evolve how they lead — including how they make decisions, hold standards, and manage complexity. Growth often reveals where leadership structures need to upgrade.
Structural Scaling
Business growth supported by upgraded systems, decision processes, operations, and leadership structure rather than increased effort or personal output.
Key Takeaways
why leadership capacity becomes the real limiting factor in scaling a company, and what changes as founders move into the next level of leadership.
The shift that allows founders to access dramatically more authority without years of inner work.
How upgrading both your leadership and your business structure at the same time makes growth feel calmer, cleaner, and sustainable instead of chaotic.
Full Episode Transcript:
If your business is growing but leading it feels more taxing than it used to, you're not imagining it.
Businesses grow only as much as the leader's capacity to access and direct power.
Welcome to The Uncommon Way. This show is for women building significant companies and noticing that as the business grows, leadership itself starts to change.
Because there's something most women entrepreneurs, business owners, and founders eventually discover:
Businesses grow only as well as the leader's capacity to access and direct their power. In other words, the way a leader thinks, behaves, and operates determines whether a business becomes simpler and stronger, or more complex and harder to run.
And that idea sits at the center of everything we talk about here. The Uncommon Way helps leaders evolve how they think, behave, and operate so they can access and direct power in ways that make businesses simpler, stronger, and easier to run.
Because when leaders aren't fully accessing that power, something predictable happens:
Decisions slow down or become reactive.
Authority diminishes. Maybe you're subtly seeking approval or unintentionally shrinking your goals.
You start seeing more chaos and complexity, and eventually the business starts running you instead of you running the business.
And that is exactly what this next era of The Uncommon Way is about. Power, authority, sustainable scaling for women leaders.
When those increase, everything else rearranges itself:
Business operations change.
Your team members perform differently.
Priorities realign and momentum increases.
And what you end up creating is a capacity flexible business. What I mean by that in real terms is a business that can still operate well when volume increases, when complexity increases, and when life happens.
What I see again and again is women who built their businesses in periods of unusually high capacity. Maybe you were in a high adrenaline season or a high pressure season like COVID. Maybe you had fewer life responsibilities at the time. Maybe you were in early stage overwork, but you weren't as aware of it as you're becoming now.
And then when something shifts internally or externally, things start to break down.
Because leadership at the next level isn't just about doing more. It's about evolving how you lead and how you access and direct power inside the company.
The changes we start with are meant to take pressure off right away, especially when you already have a full schedule or other high stress situation. This is not about creating a long project that you have to push through before things can improve. Once the business is stabilized, some people do end up scaling or reducing the hours they work. I mean, why not, right? But that's usually the result of the earlier changes, not the starting point.
So to double click here, this is not about effort. It's not hustle or productivity hacks, not faking confidence. It's about upgrading how you lead, how you think, how you behave, and how you operate as the person responsible for directing the company.
And very early on, you start seeing shifts.
Decisions get cleaner.
Business operations change.
Your team performs differently.
Standards rise all around, naturally. Who you work with, who works for you, what you tolerate.
Growth stops feeling so chaotic.
Priorities realign.
Momentum increases in a good, manageable way.
What you'll notice is that business starts to feel calmer, more sustainable, more under control.
Now, if you have been here for years, you will recognize how we got here. The Uncommon Way has evolved. Not because anything was wrong, but because growth changes what leadership requires.
When the podcast first started, we talked a lot about clarity. Then we explored energetics and reinvention and identity shifts and nervous system rewiring.
Then came the three-day workweek season. And that season was really pivotal because it wasn't really about working fewer days. It was about reverse engineering the business you actually want and accessing the power to create it. So instead of your company feeling like a wild Mustang that you're hanging onto for dear life, where you're managing brush fires and reacting to circumstances you didn't expect and letting growth set the pace while you try to keep up, what if you built it intentionally? What if you decided what your life required first and engineered the business around that? What if YOU dictate the terms? That idea changed everything.
But as women in this community scaled and built bigger teams or increased revenue, expanded impact, another truth became very clear.
You can redesign your schedule. You can restructure your offers. You can protect your time. You can even downsize your team. But if your leadership doesn't evolve with the growth, expansion becomes unstable and very uncomfortable. You might notice some of the symptoms we talked about earlier, or you might just carry a heavy feeling because the stakes feel so high.
None of this happens because you're incapable. It's a very normal phenomenon showing you that complexity is increasing. But growth amplifies whatever foundation is underneath it.
And this is where most business advice falls short. It either focuses
only on strategy,
or only on systems,
or only on mindset,
or only on energetic capacity.
But scaling actually requires leadership evolution, how a founder accesses and directs power as the company grows. That's what fuels any necessary systems or strategy changes. Luckily, growth itself reveals the exact places where you're ready for that next level of leadership.
That's the work we do here, helping women become the person capable of running the company she's building. Because when leadership evolves, businesses become dramatically simpler.
You don't need years of inner work to lead at the next level. You need the right shifts in how you access your power so your business can finally match the vision of what you want to create.
Inside this podcast, we talk about things most business spaces don't explain clearly:
How authority actually stabilizes your company's growth.
How decisions consolidate power inside a company.
How leadership capacity expands.
How you can retain authority as teams grow without micromanaging or trying to hold so much control that you end up doing everything yourself or demoralizing your people.
And how to scale without sacrificing your nervous system, your family, or your life outside the business.
And though this work started in scaling businesses, because that is where leadership evolution becomes unavoidable, the deeper conversation is about how women access and direct power in every arena.
This show is for women who are asking, how do I operate at the level this requires?
That's what we explore here. Leadership power dynamics and the business architecture and outcomes that signal a business that is truly leader-led. Where you run the business instead of the business running you.
And if you've been here through the clarity days, through energetics, through reinvention, through the three-day work week, or maybe if you've been with me before the podcast when I was a performance coach using military leadership principles to reach and surpass goals, maybe you go way back. Either way, you'll probably recognize this as the natural next layer.
The Uncommon Way hasn't changed direction. It has deepened.
Because what got you here did work.
But the next stage of your company requires more of your power than you've been accessing. The more power you can access, the cleaner your decisions become, the steadier your leadership feels, and the more sustainable your growth actually is.
If that's the kind of business you want to lead, make sure you follow the show. Because in the next phase of episodes, we'll be talking much more specifically about how this all actually works.
Welcome to the next era.
Let's lead at the level you've arrived at.
Work with Jenna
Decisions on Demand — A practical mini-course designed to help you make cleaner, higher-quality choices — the kind that unlock momentum, authority, and follow-through. The framework mirrors decision-making principles used in high-stakes environments, adapted for real life and business.
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule your call today here.
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
The Uncommon Way is a leadership and business podcast for ambitious women entrepreneurs, founders, and leaders who are scaling companies and expanding their influence.
Hosted by business and leadership coach Jenna Harrison, the show explores how power, authority, and leadership capacity shape business growth. Episodes focus on decision-making, founder leadership evolution, team stability, and the structural shifts that allow companies to scale without overwhelming the person leading them.
This podcast is especially relevant for women navigating:
Business growth and scaling challenges
Increasing leadership responsibility
Team expansion and higher-stakes decisions
Founder authority and executive presence
Identity and leadership evolution during scaling
The Uncommon Way approaches growth differently.
Not through hustle, constant self-optimization, or endless inner work — but by upgrading leadership, strengthening decision structures, and expanding the capacity required to run the company you’re building.
Topics include:
Founder leadership capacity expansion
Decision-making at higher levels of responsibility
Authority and power dynamics inside scaling businesses
Structural business leadership
Founder psychology and identity shifts during growth
Sustainable scaling and operational clarity
Whether you’re an experienced founder, a rising leader, or building something that’s starting to matter at a bigger level, this podcast helps you access more power and lead accordingly.
Ep185: Feeling Behind? Stop Leaking Power and Regain Momentum
What if feeling behind isn’t a sign you’re failing—but a signal that some structural pieces need to shift?
If you’re capable, moving forward, but still find yourself quietly questioning your pace, this episode speaks to that experience. You’ll hear what’s actually unfolding — and why the obvious moves won't resolve it.
Episode Summary
What if feeling behind isn’t a sign you’re failing—but a signal that some structural pieces need to shift?
If you’re capable, moving forward, but still find yourself quietly questioning your pace, this episode speaks to that experience. You’ll hear what’s actually unfolding — and why the obvious moves won't resolve it.
In this episode, you’ll discover:
Why feeling behind isn’t a competence issue—it’s a power dispersion issue
The subtle signs you’re reacting to discomfort instead of consolidating authority
Four shifts that bring power back in-house—without dramatic pivots or reinvention
Press play to close the gap you're feeling and restore your momentum.
Who This Episode Is For
This episode is especially helpful for high-achieving women entrepreneurs who:
Feel behind in their business growth — even though they have results, clients, and proof of concept
Experience subtle self-doubt in entrepreneurship during periods of expansion
Notice their leadership confidence dipping as they scale to a new level
Feel stuck between where they are and where they thought they’d be by now
Want to regain momentum in their business without overhauling strategy or adding more work
Core Concepts in This Episode
Power Dispersion (Why You Feel Behind in Business)
A structural leadership issue — not a competence problem. Power dispersion happens when your authority, decision-making clarity, and focus get scattered across too many options, comparisons, or reopened decisions. It slows entrepreneur momentum and creates the illusion of falling behind.
Power Consolidation (How Momentum Returns)
The process of reclaiming leadership confidence by narrowing your focus, raising standards, and making clean decisions. Consolidation restores business momentum without adding more tactics or complexity.
Decision Field (Hidden Cause of Overthinking in Business)
The range of strategies, ideas, and alternatives you allow yourself to entertain. When you feel behind, your decision field expands — leading to overthinking, second-guessing, and diluted execution. Narrowing it increases clarity and speed.
Old Vantage Point Measurement (The Business Growth Illusion)
Judging your current performance using outdated timelines or expectations from a previous version of you. This creates unnecessary pressure and makes natural expansion feel like a business growth plateau.
Authority Recalibration (Restoring Leadership Confidence)
The shift that occurs when your internal leadership stabilizes. Messaging sharpens. Decisions become obvious. Standards rise naturally. This is how you regain momentum without reinvention.
Key Takeaways
Why feeling behind isn’t a competence issue—it’s a power dispersion issue
The subtle signs you’re reacting to discomfort instead of consolidating authority
Four shifts that bring power back in-house—without dramatic pivots or reinvention
Full Episode Transcript:
In this episode, you'll discover how to stop leaking power and regain momentum when you're feeling behind. Welcome to The Uncommon Way, where high achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies, mindset mastery, and power boost to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in. Welcome. Welcome back to The Uncommon Way. I've got a question for you. What if feeling behind is not a sign that you're failing, but a sign that you are in an expansion phase? And what if the real risk isn't feeling behind, it's staying there? Because feeling behind is normal, but staying there disperses power. And that matters, because the higher your capacity, the more expensive that state becomes. Today, I'm going to show you how to address the situation when you find yourself feeling behind so you can operate at your highest capacity, create maximum leverage, and regain momentum. And don't worry, I won't tell you to remind yourself that you're actually doing great. In this episode, you'll learn why feeling behind isn't a competence issue, it's a power dispersion issue, and the subtle signs you're reacting to discomfort instead of consolidating authority. And you'll get four shifts that bring power back in-house without dramatic pivots or reinvention. So let's call a spade a spade. Of course, you feel behind sometimes. You're wired with a negativity bias. And when we don't know much about something, we tend to overestimate what's possible. But once we understand the depth required, we often underestimate ourselves. And you're surrounded by stories of businesses with explosive growth. So yes, you will feel behind at times, that's human. But here's where it becomes expensive. When the emotional state of behind starts shaping your actions and perceptions. That's when your mood drops, and that affects everything. Your standards weaken, so you begin considering options or tolerating behavior you wouldn't have before. Your decision field expands, meaning that you start entertaining more options and second guessing what was already working. You begin scanning for what you're missing. And your brain happily supplies answers, whether they're priorities or not. You reopen decisions that were already clean. You hesitate on moves you're actually ready for. That is how power disperses. And the reason this becomes more expensive at higher levels isn't emotional, it's structural. When your capacity increases, the felt effects carry more weight. The opportunity cost of missed revenue is larger, and very immediate. Your business has the capacity to impact many more people than it did at earlier levels. And your possibilities for visibility are much higher than they used to be. But all of that is stunted now. And at higher levels, more people are affected by your clarity or your hesitation. So at earlier stages, this kind of power dispersion slows you down. But at higher levels, it multiplies. That's the real difference. This is not theoretical. I watched this happen with a client, Lisa. Lisa had an established business and so much expertise in her field. She had clients, she had proof of concept, a large following, and people steadily booking discovery calls. But she kept saying something that caught my attention. She'd say, I don't know, maybe I should just go back to corporate. Not like having a meltdown. It was almost casual, as if she were just rationally reviewing options, which is what made it more important. Nothing had collapsed, but she felt behind. Behind where she thought she should be by now. Behind peers. Behind her own earlier expectations. And that didn't just stay up in her head. She was playing it safe with messaging because she couldn't afford to alienate prospective clients. She wasn't considering offers that her people wanted because she probably wasn't ready, and because she couldn't afford to take her eyes off the ball. She even felt guilty for taking any time away from her business because she should be figuring out a solution. I have an episode I'll link to, 135, where she talks about this more. But here is one line from that episode that's really telling. She said, what I realized looking back is it was more challenging than I expected. And I made that mean I wasn't up to the challenge. So there was no evidence that the business was failing. But the state of behind was influencing her perception. Her authority wasn't gone. It was dispersed. I know because she was able to access it so quickly once we started doing this work. We didn't pivot the business. We didn't switch social media platforms or hashtag strategies.
We didn't teach her a new tactic for handling objections or writing copy. We just reoriented her to what calls power back in rather than what leaks it out. And that's how her inner authority recalibrated. It's how her messaging authority recalibrated. It became captivating and slightly polarizing, and she delivered it authoritatively without apology. It's how external recognition expanded, with top organizations asking her to present and teach workshops and clients popping into her DMs, repeating her language back to her and saying that's exactly what I need. It's how personal spaciousness expanded, how she was able to truly disconnect from work and to work fewer hours, even as her revenue and business complexity increased. She reconnected with her husband and family and started a bunch of new hobbies just because it was fun. A friend of hers asked, Lisa, what's going on with you? You're glowing. And it's also how her business model expanded because she was, in fact, ready. She launched two new offer tiers, creating a business ecosystem that brought in more people than she previously had been able to help.
And this was not because she figured out some missing piece that everyone else knew, but she didn't. But it was because she could channel power that was fully hers, but previously had been dispersed and unusable. That is the shift. So when you notice yourself feeling behind, the work isn't to react to the discomfort and change everything. It's not about big changes to try and catch up quickly. It's about adjusting the underlying mechanics that are dispersing power. So here are a few examples of how to stop leaking power and regain momentum when you're feeling behind. Number one, you stop measuring from your old vantage point. You may have surpassed the version of you who set the original timeline, but you're still measuring from her expectations. Of course, it feels like you're behind. You are comparing your current knowledge and expansion to outdated projections. Instead, ask yourself, if I only measured from my current knowledge and capacity, not my original fantasy timeline, would I still call this behind or would I define it differently? Often you see that it's just your awareness about what's actually required that is finally caught up. And that is maturity, not failure. So always measure from here, not from there. Number two, narrow the decision field. So when you feel behind, your brain wants to add more options and explore new strategies. Compare yourself to more people. Reconsider everything. Do the opposite. Ask, what are the next three non-negotiable moves already on my path? Another way to phrase this is, what are the next three aligned actions already in motion? Write them down, execute them cleanly, and don't expand the field until you're in a different energy. Expansion under insecurity diffuses power. Narrowing your field and directing momentum there restores it. Number three, raise one of your standards. When you're feeling behind, it often subtly lowers your standards. You tolerate slower response times and messier boundaries and softer messaging and slightly underpriced work and half-clean decisions. So pick one standard and raise it without making it anything dramatic, without announcing it, but just knowing it and holding it. And you will feel your authority come back online.
You watch. When you raise a standard, not to prove anything, not because you're reacting, but because you can, your nervous system recalibrates to your actual level. Number four, make one clean decision. When you feel behind, your hesitation increases. So counter it directly. Make one clean, contained decision. You can do that right now. Again, I'm not talking about a huge reinvention or this dramatic pivot, just something that you've been circling.
Decisions bring your power back in-house. Hesitation disperses it. So again, feeling behind is normal. Staying there disperses power. You don't try to eliminate it from happening. You shorten the time you spend there by refocusing on activities and behaviors that reconsolidate your power. That is leadership. And this is actually the perfect moment to share something I haven't talked about here yet. I am opening a private community. It's a monthly membership focused on accessing power on demand. It's not for surface level networking or for consuming more information. No more information. It is for applying the tools we talk about on this podcast to your specific business and your circumstances. It's what I wish I'd had last year when I was in growth mode. Cause let's face it, it's challenging to see your own situation objectively when you're in the thick of it. I wasn't aware where I was leaking power versus where I was just responding to the situation at hand. But when authority consolidates, you feel the difference immediately. Decisions become obvious. You run the business instead of it running you. Time expands. Your best ideas turn into momentum rather than sitting on a shelf for later. Discipline becomes unnecessary. And we will be doing all of these things together with women who are serious about this level of leadership. It's rare to be in a room or you don't have to disguise your ambition. Where you aren't told to adopt different tactics when you've been in the game long enough to know it's really about who, not how. And where you're challenged to continuously think at a higher level by people who won't let you shrink or get buried in business or erode boundaries and standards. That's what this community is designed to be. And I'm confident of the environment and the results that we are going to create here. I'll share further details in coming episodes, including how to get an invite for this opportunity because there are going to be some entry qualifications. All right. If you enjoyed this episode, click share right now and send it to a friend who's maybe feeling a bit behind and could use some actionable steps so she can reorient quickly and stop leaking power. Until next time, remember the more power you can access, the less you react and the more momentum you create.
Episodes mentioned:
Ep 135: How Lisa Boosted Revenue & Work Life Balance Simultaneously, w/ Lisa Stryker
Work with Jenna
Decisions on Demand— A practical mini-course designed to help you make cleaner, higher-quality choices — the kind that unlock momentum, authority, and follow-through. The framework mirrors decision-making principles used in high-stakes environments, adapted for real life and business.
The Clarity Accelerator Mastermind— If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call todayhere or visit this page to find out more.
Private Coaching— If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule your call today here.
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
The Uncommon Way is a leadership and business podcast for ambitious women leaders who want to operate with more power, authority, and clarity as they scale.
Hosted by business and leadership coach Jenna Harrison, this podcast focuses on high-level decision-making, clean authority, and structural leadership for women entrepreneurs and founders. Each episode explores how power stabilizes growth, how authority strengthens teams, and how scaling can become simpler — not more chaotic.
If you are a woman leader navigating growth, expansion, increased responsibility, or higher-stakes decisions, The Uncommon Way offers practical tools and grounded insight into executive-level decision-making, leadership standards, and scaling without distortion.
This is not a hustle culture podcast.
It is a power and authority podcast.
Topics include:
Decision-making for women leaders
Leadership development for founders
Authority and team stability
Scaling without overwhelm
Founder leadership psychology
Clean standards and structural growth
Whether you’re a woman entrepreneur, founder, CEO, or emerging leader, The Uncommon Way helps you operate at higher levels — without losing yourself in the process.
Ep184: How I Turned the Corner in My Business — and What 2025 Taught Me About Scaling
What if the thing holding your business back isn’t strategy, effort, or timing—but the way authority is actually landing inside you as the leader?
If your business looks fine on paper but feels heavier, messier, or more unstable than it used to, this episode speaks directly to that gap. You’ll hear what shifted behind the scenes when growth quietly demanded more internal authority, emotional capacity, and leadership steadiness—long before the external results had any chance to catch up.
Episode Summary
What if the thing holding your business back isn’t strategy, effort, or timing—but the way authority is actually landing inside you as the leader?
If your business looks fine on paper but feels heavier, messier, or more unstable than it used to, this episode speaks directly to that gap. You’ll hear what shifted behind the scenes when growth quietly demanded more internal authority, emotional capacity, and leadership steadiness—long before the external results had any chance to catch up.
In this episode, you’ll discover:
The five shifts that actually turned the corner in my business (and why strategy wasn’t the lever)
How my attachments to peace, proximity, and “being more me” were unintentionally capping growth
The internal shift that allowed my business to reorganize around me—rather than me constantly adapting to it
Press play to hear the exact turning point that made the next phase of growth not just possible—but sustainable.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Are trying to scale their business but feel stuck between strategy and identity growth
Want to grow to multiple six or seven figures without burning out or overworking
Notice that what used to work in their business is starting to work less
Feel a heavier responsibility, higher stakes, or financial pressure in a new growth phase
Suspect their next level requires an internal shift — not just better marketing or systems
Core Concepts in This Episode
Turning the Corner in Business Growth
A turning point in business rarely comes from better tactics alone. It happens when your internal authority, decision-making, and capacity expand to match the level of responsibility you’re stepping into.
Seven-Figure CEO Identity Shift
Scaling to seven figures requires more than revenue goals. It requires thinking, deciding, and taking ownership like the CEO responsible for cash flow, performance, team oversight, and revenue generation — before it feels comfortable.
Identity upgrades are behavioral, not aspirational.
Capacity vs. Strategy
When scaling feels unstable, the issue is often not marketing strategy — it’s leadership capacity. Capacity is your ability to hold uncertainty, financial pressure, volatility, and growth without outsourcing authority or freezing.
Strategy works when your nervous system and authority can sustain it.
Outsourcing Authority in a Growth Phase
As responsibility expands, it’s common to seek more outside opinions, delay decisions, or emotionally distance yourself from key business functions. This isn’t a confidence problem — it’s a temporary loss of internal authority during expansion.
Staying in this phase too long stalls scaling.
Peace vs. Volatility in Leadership
At higher levels of growth, “peace” can no longer mean predictability. Scaling requires emotional tolerance for disruption, cash flow fluctuations, faster decision cycles, and imperfect information.
Leadership maturity includes the ability to move with volatility instead of trying to eliminate it.
Proximity Does Not Equal Results
Believing that client results depend on constant access to you limits scalability. Sustainable growth often requires delivery models that create impact without high proximity, allowing reach, leverage, and volume to increase.
Internal Authority and Business Reorganization
When leadership consolidates internally, the business reorganizes externally. Messaging sharpens, decisions accelerate, bottlenecks release, and the right clients self-select — without added force.
Success Intolerance and Nervous System Stability
Growth can trigger subconscious resistance to happiness, wealth, or visibility. An activated nervous system struggles to hold higher revenue, joy, or responsibility. Scaling stabilizes when safety increases internally.
Self-Integration vs. Self-Improvement
Growth at advanced stages isn’t about becoming “better.” It’s about bringing more of your perspective, authority, and pattern recognition into the room — consistently and unapologetically.
Key Takeaways
The five shifts that actually turned the corner in my business (and why strategy wasn’t the lever)
How my attachments to peace, proximity, and “being more me” were unintentionally capping growth
The internal shift that allowed my business to reorganize around me—rather than me constantly adapting to it
Full Episode Transcript:
In this episode, you'll discover how I turned the corner in my business in 2025, and what it taught me about scaling. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms.
I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power boost to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in. Welcome. Welcome back to The Uncommon Way.
Whew, I have had some kind of cold. You may still hear it in my voice a bit, but it really kept me from recording anything for a little bit. But I am back and talking about a part of 2025 in review, the most important part. So in this episode, you'll learn the five shifts
that actually turned the corner for me in my business, and why strategy was not the lever, and how my attachments to peace, proximity, and being more me were capping my growth, and the one internal shift that let my business reorganize around me, rather than me constantly adapting to it and the market. Now, if you were looking at my business from the outside in 2025, you might have thought, okay, some pivots, some new offers, nothing dramatic. But internally, this was the year that everything shifted. Not because I found a better strategy, not because momentum finally rewarded me for past effort, but because the way I was as a CEO had to change, whether I felt ready or not. A few clarity pieces dropped into place that I couldn't unsee. And once they did, there was no going back to how I'd been operating before.
But that shift, it didn't happen nice and easy. It didn't happen during this nice, calm season of life. It happened in the middle of pressure with real responsibility and high stakes. So if you're in a season where things feel a little heavier than they used to, even though maybe on paper things look fine, this episode is for you. Now, back in episode 179, I talked about the first half of 2025, and we'll link to that in the notes. But that was the phase where I decided I wanted to scale to seven figures and almost immediately moved into what I now recognize as growth mode confusion. That's when responsibility expands faster than your own internal authority does. And a really common thing happens. You start outsourcing certainty. You ask more people what they think. You hesitate longer before deciding. You either get lost in the weeds or you emotionally distance yourself from parts of the business that feel challenging. Now, that's not a confidence issue. You're just stepping into something you've never done before. So of course you're looking for reference points. That phase is normal. What matters is how long you stay there. What I haven't shared yet is what happened in the second half of the year, the part where the corner actually turned. Looking back now, I can see the business did not change first. I did. And that change required five specific shifts. Number one was acting like a seven figure CEO in practice, not just fantasy. So at first I thought stepping into seven figure CEO energy meant changing the business around me, that it was about a bigger team and more delegation and more structure and more systems. And some of that mattered. But what I actually had to grow into wasn't glamorous.
Seven figure CEOs watch cash flow carefully. They make uncomfortable decisions about expenses and reducing people's hours and timing. They know what their team's doing, not to micromanage, but because at the end of the day, the responsibility is theirs. They're willing to be the one who generates revenue and just make it happen when required. Even if that means launching something that wasn't part of the perfectly mapped out annual plan, that's what real identity upgrades look like. Not fantasizing about the version of you who's arrived, but thinking like her and deciding like her and acting like her before it's comfortable. So if the role you're taking on feels murkier than you expected, that's not a sign you're doing it wrong. It's often the first indication that the identity shift is becoming real. Number two was letting go of my attachment to peace and ease. I believe deeply in the idea that what got you here won't get you there. And often the thing you value most or that created success for you at one level becomes the very thing that limits you at the next. For me, that thing was peace. There was a moment last year where life felt so chaotic. It's like one disruption after another. And it contrasted really sharply with seasons of ease that I'd had before, seasons that I also taught from. At the same time, I had new roles, not just as the breadwinner, but as the person responsible for maintaining our residency status here. I have to prove the company's profitability in order for us to live here. So I was blaming the chaos on the pressure I felt. And I remember tuning into something I hadn't noticed in some time, which was the inner victim saying, asking me, why is all of this happening to me? And I saw myself as this small little creature compared to these huge waves that were just crashing around me, or wind that was just lashing out at me. But then one night at a moonlit meditation on the beach, the facilitator asked, what do you need to leave behind? And the word that came to me instantly was peace. I remember thinking, peace? That makes no sense. I am yearning for peace. I teach ease. And that's a part of creating a life that's uncommon. That's just a core peace. That can't be right. But over the next few months, I started seeing what my attachment to peace had actually been costing me. The offers that I didn't explore, and the moves that I wasn't making, and the discomfort I was resisting and trying to shield against. And I started asking a different question. What if I were okay with disruption? What if this was normal and that's okay? And I trusted myself to move with the volatility instead of trying to eliminate it. And that reorienting changed everything. As I looked at the economy, at ads-driven businesses, at what modern leadership actually requires, I could see how essential this capacity was going to be. Not just for me, but for the next generation of CEOs. I created a couple of podcasts on this topic, starting with episode 167. So if you haven't listened to them, go back and listen. It is our future. So if you are craving calm, but feeling a lot of pressure instead, it may not be because you need to take more off your plate. It may be because your next level requires more capacity for variability, unpredictability, and emotional tolerance. Number three was releasing the belief that proximity equals results. Because another belief I had to outgrow was the idea that my clients' results depended on how close I was to them. Now consciously, I believed people could get powerful outcomes without constant access to me. I mean, it happens all the time when you read a great book. But unconsciously, I was building a business that favored proximity. That's why scaling had always looked like a bigger mastermind rather than different delivery models. I even had coaches say to me, why not just raise your prices and take on 10 clients and live a simple life? And every time, my gut said the same thing. I don't want to help 10 people a year, even if I could make the same amount of money. I want to help so many more. But my business model didn't support that yet. Through a series of conversations and experiments in mid 2025, each one opening my mind bit by bit, I finally saw my blind spot clearly enough to lean into it. And I decided this would be my path even before I had proof that it was going to work for me.
So I tested smaller offers to figure out what my audience most wanted and what I would want to deliver. And I watched the results that were possible with less proximity. I kept a close eye on those. And I purposely chose low proximity offers for my own coaching, the coaching that I was receiving to make myself an example of what was possible. And that is when scaling stopped feeling like theory and started feeling totally practical. So if your impact or income has plateaued, it may not be because you need to work harder, but because your business structure and your beliefs about your people and your offers don't yet support your vision. Number four was allowing myself to be this happy. This one, it didn't really surprise me because I've been here before and I've watched other people experience it. But it's common to think, okay, I've worked through this, I'm good now. But lo and behold, it comes up to bite you again at a new level.
So somewhere along the way, I'd internalize the idea that too much joy might destabilize me or be taken away from me. I looked around at my beautiful life in Palma and the wonderful social circle I developed. And I am just going to say it, judge me if you want to, our new million dollar home in an amazing location. And I thought, isn't it ironic that when all of this gets so good, my business has become unstable? So of course, I questioned if there was some success intolerance going on. And as I got real with myself, I noticed, yeah, there might be a subtle resistance to letting things feel too good. You know, what if it's wrong or unfair? Or what if it all disappears? It's much better to be able to point to something I'm really struggling with. But those kinds of fears activate your nervous system. And an activated nervous system doesn't hold the scaling process well. So letting myself be fully happy wasn't indulgent. It was necessary. And it was stabilizing for me. It allowed me to meet higher stakes with more presence, not pressure. So sometimes the upgrade isn't more grit or resilience. Sometimes it's allowing yourself to feel safe inside the life that you've built. And finally, number five was I stopped trying to be more me. And I started bringing all of me. For a long time, my work was about becoming more me, you know, clearer and more aligned and stripping away the things that weren't really me, the conditioning or things that I'd inherited from society or my parents or my family. And that mattered. It got me here. But in 2025, I realized something really important. Being more me wasn't the next move. Bringing more of me was. And what I mean by that is, parts of me were still sitting on the sidelines or waiting to fully emerge. My full perspective, how I recognize patterns, my ability to speak about complex topics or, you know, show up unapologetically without softening it to be digestible and palatable for people. And my willingness to name what I see clearly, even when it's uncomfortable. Talking about power is a bit uncomfortable for me. It can be misinterpreted. I can be lumped into other camps that I don't belong in. And I don't like that. The human part of me does not like that. And it's not that I was hiding those things before, but I wasn't consistently leading with them either, or at least not at the level that was ready for me. And every time I held back, even slightly, power dispersed. Decisions took longer and my messaging felt heavier than it needed to. And the offers I was creating required more justification and back and forth and tweaking. And when I finally saw that, it was like flipping a switch. I realized being powerful isn't about adding something new to a place where it didn't exist before. It's about consolidating or harnessing what's already yours, but it's just been dispersed or you've been giving it away. Bringing more of me didn't mean I had to be louder or more intense. It meant letting my authority set the tone in everything, in my decisions and in my offers and the way that I lead clients. And here's the part that matters for what's coming next. As I reoriented, the business naturally began to reorganize itself around people who were excited by this work. They aren't intimidated by it or confused by it or looking for handholding. And suddenly offers lined up and strategies lined up. And all of my focus went into creating this reality. So that realization that power consolidates when you bring more of yourself, not when you just manage yourself better, is what's shaping the next phase of my work. The clients, the conversations, the way we'll talk about growth from here on out. So if you feel like you're being true to yourself, but there's something stirring inside of you, ask instead, where am I still leaving parts of myself out of the room? Because growth often isn't about self-improvement, it's about self-integration. Here is the real lesson of this year. Inner work is not separate from strategy. It is the foundation of it, especially when you're entering a growth phase. That is when power naturally disperses. And that's when you're invited to consolidate it through decisions and capacity and lessons and upgrades. Scaling isn't about pushing harder. It's about becoming someone who can hold more and direct time, energy and decisions. That is what I mean by power. Your internal stability and sense of authority is what allows momentum to return without pressure. That is what creates the next level of results that you want to see. Once that came together for me, everything started changing. Clients said yes, the podcast grew, bottlenecks released, even Google started sending better leads again. If you're in a season where things feel a little unmoored, it doesn't mean you've lost your edge. It doesn't mean you need to go back to hustling. It often means you're entering a new phase where what's required has expanded faster than your internal authority. And that's not a problem. That is the corner that makes everything ahead possible. All right, my friend, this time I am not going to say see you next Tuesday. I'll likely be producing episodes every two weeks going forward instead of every week.
So instead, I will just say, see you next time.
Episodes Mentioned:
Ep 167: Disruption Is the New Normal—Do This to Lead and Live Well During Chaos and Difficult Times
Ep 179: Why Smart, Capable Women Lose Power the Moment They Enter “Growth Mode”
Snag Decisions on Demand
https://offers.theuncommonway.com/decisionsondemand
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and pleasing people. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Ep183: How To Tell If Discipline Is Quietly Limiting Your Business Growth
How can you tell if your business is being held together by discipline… instead of driven by something more potent?
If you’re highly disciplined, consistent, and capable—but your business has been feeling heavy, fragile, or dependent on constant self-management—this episode unpacks why what’s been keeping you productive may no longer be what’s moving your business forward.
Episode Summary
How can you tell if your business is being held together by discipline… instead of driven by something more potent?
If you’re highly disciplined, consistent, and capable—but your business has been feeling heavy, fragile, or dependent on constant self-management—this episode unpacks why what’s been keeping you productive may no longer be what’s moving your business forward.
In this episode, you’ll discover:
The telltale sign your business is running on discipline instead of power
Why finishing things can feel relieving—but may be signaling something deeper
How your ability to manage yourself and stay consistent might actually be holding you back
Press play to learn how to recognize what’s quietly slowing your growth—and how to lead your business in a way that expands your capacity instead of depleting it.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Are highly disciplined but feel burned out, heavy, or constantly self-managing their business
Can stay consistent — but notice their momentum collapses if they stop pushing
Feel productive and busy, yet not powerful, influential, or fully expressed
Finish projects feeling relief instead of expansion or increased capacity
Want sustainable business growth without relying on pressure, force, or willpower
Core Concepts in This Episode
Discipline vs. Power in Business
Discipline says: “I’ll make myself do this.”
Power says, “This moves because I’m behind it.”
Discipline relies on pressure, rules, and self-management to create consistency.
Power relies on internal authority, clarity, and command — creating sustainable momentum without force.
High-Functioning Burnout
A state where your business works and you stay productive — but only through constant effort, emotional regulation, and self-control. It often looks successful from the outside but feels heavy and fragile internally.
Chronic Discipline
When willpower becomes the primary engine of your business. Instead of using discipline strategically, you depend on it daily — masking deeper power leakage or misalignment.
Relief vs. Expansion (The Key Diagnostic)
Relief says, “Thank God that’s over.”
Expansion says: “Something just unlocked.”
Relief ends the effort.
Expansion increases capacity.
When your business is running on power, finishing work sharpens your thinking, increases clarity, and expands your range. When it’s running on discipline, you feel temporary relief but no increase in authority or potency.
Productive vs. Potent
You can be consistent, efficient, and busy — yet not influential.
Potency in business means your actions consolidate authority, sharpen signal, and increase impact — not just output.
Power Leakage
The subtle loss of authority happens when you override resistance with rules instead of investigating it. Discipline often covers for leaked power by forcing execution instead of restoring clarity.
Sustainable Momentum
True business momentum doesn’t require constant pressure. It builds when decisions, strategy, and action are aligned with internal authority — allowing consistency without emotional strain.
Key Takeaways
The telltale sign your business is running on discipline instead of power
Why finishing things can feel relieving—but may be signaling something deeper
How your ability to manage yourself and stay consistent might actually be holding you back
Full Episode Transcript:
In this episode, you'll discover how to tell if your business is running on discipline instead of power.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power boost to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.
Welcome, welcome back to The Uncommon Way. I'm so glad you're here. Today we're talking about discipline, which is something that has gotten all of us very, very far. You remember when other kids were blowing off their homework, but we were actually getting it done? Yeah, me too. And I'm grateful for having learned how to function even when I don't want to do something. Most high achievers don't lack discipline, but they're often over relying on it. Discipline will get you far, but it's one of the most expensive ways to run a business long-term. So in this episode, you'll learn the telltale sign your business is running on discipline instead of power, why finishing things can feel relieving, but maybe signaling something deeper, and how your ability to manage yourself and stay consistent might actually be holding you back. So yes, discipline is amazing, but if you think of discipline as the engine, pressure is the fuel, and that fuel runs out. I'm meeting so many women lately who tell me, I'm just not ever going back to that. Maybe they've already had a business before and it just drained them, and now they're moving into a new chapter and they're looking for something different. I have a question on my intake form when people sign up to have a discovery call with me, and it's asking about the level of commitment, and I actually say on a scale of one to ten, what is your willingness to push through discomfort? And many years ago, I used to get a lot of tens, but now most of the time, I'm getting eights. And I ask for the follow-up, why is that? And most people are saying, because I've burned out before, or because I pushed it too hard before, or because I have other priorities now and I don't want to go back to that. Whether they know it or not, it's not the pace that's so frightening to think about going back to, it's the pressure. Because when you're in the midst of creative expression, the hours fly by and you don't feel drained. So it's not about the time, it's about who you are when you're taking action. Here's a really simple way to think about it. Discipline says, I'll make myself do this, but power says, this moves because I'm behind it. With discipline, it's about rules and forcing and making sure you're consistent. With power, it's about creation and internal authority and a coherence between who you are and what you're doing. Now, I am not saying that every part of your business should feel amazing all the time. If you haven't listened to last week's episode with Katie Pulsifer, do that because you'll hear her naming boredom as such an important business emotion. But there's a difference between being bored doing your accounting because it's that time of the month again. And what I'm talking about here, which is a chronic use of discipline in your business. Here are five clear signs that your business is running on discipline. Sign number one, you can execute, but it takes constant self-management to stay consistent. Honestly, that's how I was feeling about this podcast at the beginning of 2025. I've talked about that before, but it was like I was going into a race. I mean, I had to psych myself into it, you know, start doing it earlier in the week. I had to get ready, had to warm up. I had to knuckle through talking about the same subject again in many different ways. And this right now doesn't feel like that at all. It feels like an exciting time when the moment finally comes that I get to sit down and brainstorm these and really think about what I'm going to say here. I know you can relate to that contrast for yourself. Here's sign number two, things work, but they feel heavy or they feel fragile. If you stop pushing the momentum collapses. When you're operating from power, it infuses everything around you and everything you do. Sometimes the question is, can I keep up with this? That's different than that feeling we feel where we know that if we just take some time off, it's going to be so hard to get back into the groove. Sign number three, you rely on rules and systems to override resistance instead of listening to it. That resistance might be there for a reason. It's worth getting curious. Sign number four, you're productive, but not really potent. It's like you're being so busy. You're spinning all the wheels, pushing all the levers. I'm getting my analogies mixed up. You know what I'm talking about. You're doing all these things, but it's not influential. There's no demonstrable cause and effect in your surroundings. And sign number five, this one's really important. You feel relief when something is done, not expansion, right? There's no increase in capacity afterwards. And if you're asking yourself, okay, what exactly does she mean by expansion? Relief says, thank God that's over. And expansion says, oh, something just unlocked. So the thing didn't just get done. It made you bigger. So relief is about ending effort, but expansion is about multiplying your capacity. When you finish a project and you notice better questions emerging, and you notice your thinking's even clearer now, and it's even easier to see your next move, that means you're operating from power. Through the activity that you've just engaged in, you had the opportunity to sharpen your signal, right? For your influence to increase, for your authority to really consolidate. Again, it didn't just get done. It made you bigger. That's completely different than your brain just needing a break after that and feeling like you never want to make another decision. When you're moving from power, it leaves you with more range, more emotional range, an increased ability to think and think about what you're doing, and an increased perspective on strategy moves that are available. So stop asking, how do I make myself do this? And start asking, what would restore a sense of potency here? Or another word that you resonate with, maybe like authority or authorship. Maybe you realize it's narrowing your focus, choosing fewer but higher impact moves. There are so many possibilities here, but you won't find the answer if you don't ask the question. So through the power lens discipline, it's not wrong. It's just a signal. Just like when your lips are dry and you say, oh, I need to drink more water. You're not saying, my lips are dry and therefore I'm turning into this dried out old woman. You just say, dry lips, drink more water. So the same thing here. If you notice an excess of discipline in your business, then that's a signal to reflect on where is discipline covering up for a power leakage? Where is my willpower standing in for authority? And where is me doing things overcompensating for not commanding? One way to think of discipline is that it's the thing you use when power isn't available. So when you feel things getting away from you in business or life, maybe the real work isn't becoming more discipline. It's just re-accessing your power. That is why I'm having so much fun with this topic and I'm going to be bringing you more episodes about how power is built, lost, and reclaimed because those are the essential pieces for really being able to sustain influence and freedom and all the good things that you got into this for in the first place. All right, my friend, have a great week. Let's talk again on Tuesday.
Snag Decisions on Demand
https://www.theuncommonway.com/decisions-on-demand
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and pleasing people. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Ep 182: What Happens When You Stop Listening to Experts and Start Trusting The Full-Body Yes With Katie Pulsifer
Have you ever made a decision—only to unravel it later by replaying it, questioning it, or beating yourself up about it?
If you’re someone who’s competent, experienced, and capable of deciding—but still feel a lingering drag after you choose—this episode speaks directly to the hidden forces driving post-decision self-punishment, how it impacts momentum and power, and what to do about it.
Episode Summary
Have you ever wondered what might happen if you rejected expert advice and trusted an inner nudge about what to do in business — especially when the stakes feel high?
If you’ve ever second-guessed your instincts, felt glued to outside opinions, or worried that what you’re drawn to might be “too risky,” this conversation with my guest Katie Pulsifer will show you what it’s like when intuition takes the lead. Through a candid, behind-the-scenes look at real decisions — the scary ones, the messy ones, and the life-changing ones — you’ll hear how tuning inward can quietly reorient everything from identity to business strategy… without abandoning logic or responsibility.
In this episode, you’ll discover:
How trusting a full-body yes can completely redirect the course of your life — even when you can’t yet explain why it feels right
You'll learn specific ways Katie has overridden expert advice in her business, including transforming her business strategy,
The raw and real inner dialogue that blocks women from harnessing the power of their intuition, as well as the inner dialogue that supports it.
Press play to hear how Katie learned to honor the instincts that reshaped her business, her confidence, and her future — and get inspired to start trusting the yeses that are already calling you forward.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Feel torn between expert business advice and their own intuition
Want to trust their gut in business decisions — but worry they’ll make the “wrong” move
Are tired of following strategies that work for others but don’t feel aligned
Struggle to tell the difference between intuition, fear, and scarcity
Want to build a successful business without overriding their full-body yes
Core Concepts in This Episode
Full-Body Yes (Intuitive Decision Making in Business)
A “full-body yes” is an embodied sense of inner alignment — a grounded, expansive knowing that a decision is right for you, even if it contradicts conventional business strategy or expert advice.
Trusting Intuition Over Expert Advice
Expert guidance can help you fill skill gaps. But outsourcing authority to experts — instead of filtering advice through your own discernment — can disconnect you from your power and long-term success.
Scarcity vs. True Intuition
Not every “yes” is intuitive. Decisions driven by urgency, fear of missing out (FOMO), or scarcity energy can masquerade as intuition. True intuitive decisions feel grounded, abundant, and internally stable — even when they’re uncomfortable.
Self-Trust in Entrepreneurship
Building a business requires more than tactics. It requires the ability to trust yourself, especially when your path diverges from industry norms. Self-trust compounds over time and strengthens resilience.
Emotional Resilience After Big Decisions
Intuition isn’t about avoiding discomfort. Often, a full-body yes includes visibility, repetition, boredom, or fear. The key skill is staying with your decision and tolerating discomfort without abandoning yourself.
Alignment vs. Strategy
Platforms, funnels, and business models aren’t inherently right or wrong. Success often depends less on the tactic and more on the level of internal alignment behind it. Strategy without alignment creates burnout; alignment fuels sustainable growth.
Overriding Approval-Seeking Patterns
Many high-achieving women were conditioned to seek consensus, approval, or “proof” before making decisions. Learning to trust internal signals — even when they’re hard to articulate — is a leadership shift.
Key Takeaways
How trusting a full-body yes can completely redirect the course of your life — even when you can’t yet explain why it feels right
You'll learn specific ways Katie has overridden expert advice in her business, including transforming her business strategy,
The raw and real inner dialogue that blocks women from harnessing the power of their intuition, as well as the inner dialogue that supports it.
Full Episode Transcript:
In this episode, you'll discover the power of trusting full-body yeses over expert advice in business, as experienced by my guest, Katie Pulsifer. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.
Welcome, welcome back to The Uncommon Way. You know when you hear someone going on and on about something that sounds kind of good, but you just really wish you could hear from other people as well, someone else who's doing that same thing? Well, that is why I'm so excited to bring Katie on today, because she embodies many of the principles that we value here, but she is not a client, she has nothing to do with me except friendship, so it's just an objective account of a powerful, successful woman who does business this way. The other reason I know you're going to love this episode is because she's the kind of entrepreneur who's so open about the good, the bad, and the ugly of her business journey, and that transparency is such a gift for normalizing how the path to success can look so different for different people, but ultimately is the greatest personal development tool for women, and I know you'll pick up on how she has really come into her own as you listen to her talk. So in this episode, you will hear about the first time she used this tool, this practice of searching for and listening to full-body yeses, how she used that in her life to make a decision that ended up completely reorienting her life path.
You'll learn specific ways Katie has overridden expert advice in her business, including transforming her business strategy, and you will get the raw and real inner dialogue that blocks women from harnessing the power of their intuition, as well as the inner dialogue that supports it. Katie Pulsifer is a Master Certified Life Coach, creator of the Golden Coaching Certification, and a trusted guide for GenX women who've outgrown the lives they spent years building. With over 13 years of experience and five years as an executive leader at the Life Coach School, Katie has trained thousands of coaches and supported countless clients with her heart-led approach, rooted in excellence, integrity, and meaningful results. She's known for a blend of warmth, precision, and deep compassion, and she helps high-achieving women move from overstretched and unfulfilled to grounded, clear, and genuinely excited about what's next. Whether they're launching something new, stepping back to recalibrate, or redefining success on their own terms, Katie is a mentor to women ready to create lives that truly fit. So a woman after my own heart. Before we get started, I have to let you know that I was so excited about reuniting with Katie that I completely forgot to plug my microphone in, and so my audio was coming straight off my laptop. You may notice a decline in audio, but trust me, this episode is so worth listening to until the very end. I hope you enjoy.
Katie, thank you so much for coming on. Thank you so much for having me. I'm so happy to be here. It's such a delight and one of my favorite topics. We've been talking already before this, but we're going to give everyone like the boost of confidence and also kind of the road map for how to really powerfully move into the stance where you can trust full-body yeses, even if those go against what the experts are telling you to do. So I'd love to just know like when can you tell us about the first time you remember this? Because if you're like me, I certainly wasn't taught to make decisions this way. And so the first time it started happening for me, there was internal conflict. What was your experience?
Oh, similarly, I kept looking around like, is someone going to tell me I'm not allowed to do this? Because I was really good at making, you know, appropriate decisions or well-researched decisions or getting a lot of consensus around things. And I also had evidence even when I was, I mean, as young as 17 and I decided to, I wasn't going to do my senior year of high school in my small town in Maine. And I wanted to live, I wanted to go to Barcelona for my senior year. That was a full-body yes at that time in my life that I was like, oh, this is in me also. So I had the duality of, and that's probably the most memorable first experience where I kind of
went against the grain, but it was so scary in the beginning. So scary when I was used to gathering consensus and seeking approval and making sure everyone else would be okay with my decisions. And that was the first one that I made where I was like, this is what I know is right for me.
Beautiful. Very, very scary though. Very scary. Do you remember any of the inner dialogue at the time? Like you would maybe specifically, I don't know, disappoint your parents or that maybe you were fooling yourself or do you remember what your hesitation was? Yes. Well, I think it was not disappointing my parents as much as not being able to explain why I knew it was right for me. I remember that really vividly, not having language, not having a sophistication of knowing myself well enough to be able to articulate this is why this matters to me so much. And so I think in the early years of following my yeses, I was so afraid of being misunderstood. And so that's what I was really afraid of is like, I know this is right for me, but I don't think I'm going to be able to articulate it because the truth of the inner dialogue that was running in the background was I never believed I was very smart. I certainly wasn't as smart as everyone else. So that tripped me up when it came to explaining myself, rationalizing my decisions, fighting for something I wanted. I would second guess my intellect and then withhold and then be so afraid of being misunderstood.
And so sometimes it just became easier to not ask for what I want or not declare what I want because that run around I would go through in my brain was just almost more than I could handle, if that makes sense. Yeah, it was more painful to go through all of that than to just say nothing or just give up on your dreams. Right, right. Exactly. And you know, when you talk about this, I think it's so important for all of us to hear other strong, successful, powerful women talking about some of this internal dialogue, because we feel it at all levels. And the variety can be slightly different. And when you hear someone whose own personal flavor is slightly
different than yours, then it helps you really see it for what it is. But many women have been, you know, are carrying these stories about how they're crazy, right? Or they're, they're not logical, or they're not adulting, right? They're too young or too inexperienced. There's some variation of that, right? Or like you said, that they're not smart enough, or they're not worldly enough, right? There's a lot of this like, sit down, little lady, and let the people in charge make the decisions, right? Absolutely. Absolutely. And also just like, what is this going to mean for your future? Like, in that specific example I gave, like, leave your senior year? Well, how are you supposed to apply to colleges if you're not here or take the SATs or do any of those things that were very important at that time for most people? Or how are you supposed to, oh, my grandmother, who's no longer here, but definitely had lots of thoughts about finding the right partner that would take care of you and things like that. So a lot of her advice was wrapped up in, well, you better find a husband that is want to be there to provide for you. So it's okay if you don't prioritize your education or things like that. So now tell us some of the great outcomes from doing that, from taking that step. Like, what happened specifically in Barcelona, but then how did you view yourself differently afterwards? Well, I think it began a pursuit of doing what I didn't expect of myself or wasn't maybe expected of me, which has created quite an adventure in my life, starting and stopping lots of things, which when I have now the hindsight of being 57 and looking back at all the things I've tried, the multiple careers, the different places I've lived, marriage number one, marriage number two, it's like, oh, I'm so grateful that I started and stopped lots of things and that not being afraid to take risks and follow my own intuition. I didn't follow it necessarily quickly. There have been lots of times that I've been very, very, very scared to deviate from the path that I thought I was on. I don't want to minimize that at all, but what I know now looking back is that I have far more resilience than I ever imagined was possible for me. And it turns out I'm way smarter than I thought it was too, right? I knew that was coming for sure. I already knew that. So I guess this would be an appropriate time to mention that actually Katie coached me when I was getting my coaching certification. So you were an executive at the Life Coach School and for some reason we got lucky enough that you came into our training room that day and were assisting all of us coaches. And you now have your own coaching certification, right? Do you want to tell us about that briefly? Yes, absolutely. Yeah. So I have created a certification that helps women in two distinct ways. There is a part one that helps them learn the tools of self-coaching so that they can self-lead from an embodied, high integrity, thoughtful place with a lot more kindness and compassion for themselves. And then if they want to learn those skills and then learn how to apply them in coaching others, either on their teams or professionally as you and I do as life coaches, they can go through part two, which is the application, the learning how to ethically, safely coach other people. So beautiful. We've talked about the bigger picture, what this does for us in terms of our identity, in terms of our ability to start taking risks, in terms of life outcomes. But since this is a business podcast, I know that my entrepreneur listeners would love to hear about specific examples in your business where you maybe have cast off the advice of certain experts and followed that full body, yes, with a business tactic or strategy or decision. Yes. Yes. So I want to preface it by saying that I tried this business thing as a life coach back in 2015 and 2016 and 2017. And what fueled my business back then was pure passion. And that took me pretty far because it was just like, I'm going to try everything. I love this so much. I'm just going to try it all. And then I started to follow the experts and listen to the advice and learn things I didn't know in what felt like a responsible way at the time, but I think was actually at such a detriment to me because instead of following the advice I was given, I made everything that I had done previously wrong.
So I moved into this period of shaming myself for not having my website on WordPress. I had it on Squarespace for not having done a webinar yet or having a free all the steps. So the shaming basically shuttered my own business because I couldn't keep up with the amount of you've done it wrong energy that I was creating in my life. So I went to work for another coach. I went to work with life coach school. I had a brilliant career there. So to come out of that experience all these years later, wiser, more with a, just like a more solid inner foundation and sense of self has helped me so much now follow the experts when I have a skill gap to fill, but not there's a personality flaw or I'm doing it the wrong way. So no expert told me to get on Substack. I just wanted to, and it's been phenomenal for me. So that would be a present example. Tell us how it's been phenomenal. Well, because I knew that I was not going to have a podcast myself, but I love to write. I've always loved to write. So I have my version of my writing in that I brought to life there on Substack, but in a way in an environment that just felt so safe and supportive and loving and kind. And so it's absolutely been the right place for me. So making that choice. Sorry, has it led to clients or different like cross promotional opportunities? Absolutely. And it's connected me with really incredible people that I admire and respect and can learn from. And they are contributing to my work as well. So those collaborations that have happened because of being on Substack are, have been amazing for me. Whereas the experts might've said, prioritize Instagram. Well, no, thank you. Yes. Or prioritize a podcast.
Right. Exactly. Yes. And we know the amazing thing is that we know so many people who are wildly successful with their podcast and other podcasters who've been grunting it out year after year with no increase in listenership. And the same is true for Instagram. Yes, exactly. And it's not the platform. Of course, it is the intentionality behind it, the full body. Yes. And that's the way I always felt. And I still do to this day being over on Substack and I haven't felt that way in other places. And so it's just been this beautiful reminder of like, the advice can keep coming. And then I get to filter it out very discerningly based on what I know is right for me. Yes, yes, yes, yes. So now when you think about this, you feel this nudge in one direction, right? You've heard the advice of the experts, but you're feeling a nudge in another direction. Now what's your internal dialogue like as you move through that? Well, it's so much more trusting, right? It's much kinder. And what I often now hear myself say is I wonder what this yes is going to lead me to. I wonder what this yes is going to produce. I wonder who I'm going to meet. I wonder what connection will be forged or which client is on its way to me because I'm saying yes over here. Like there's just such delight and wonder about it versus, oh, if I were to go back 10 years, I mean, it makes me tear up a little bit of just thinking how easy it was to be, because I was new to entrepreneurship, it was so easy to make myself wrong and assume the experts that I really admired and valued were right. And now it's like, oh, they get to be right for sure, but so do I. Oh, beautiful. Yes. Yes. Thank you for sharing that. So often, I don't know if you've experienced this, but when I hear other entrepreneurs talking about things they've been able to do or ways that they have a mindset around something that I don't have, I love to get really specific with how they think about it so that it doesn't even at a certain point occur to
me how to think about it in that way. And I really need that specificity to be able to start adopting it for myself. I agree. That's why it's so fun to have conversations like this where it's like, oh, I'm going to borrow that beautiful thought or that one belief that you just mentioned, because I think that could really help me out at this season in my life. Yeah. Right. Right. And I know there are so many people listening because I tend to attract people who are moving more into this kind of work. And yet they've come from a very background where they've wanted to achieve, achieve, achieve, and they've had a lot of success in their life by doing it, by following the rules, by doing the right things, by doing everything right, by doing more than everything right. But still, it can be really unmooring to kind of go to the dark side and believe that the power you have within is more than enough to guide you. And I think what we see, what I've seen for myself and what I see with my clients is really the act of like, how do we separate that from fears and biases that are potentially moving, swaying us in one direction or another? Like, how do we get true full body? Yes. True intuition. Yes. Yes. Well, I, in preparing for this conversation, I thought about it in a little bit of a new way because I realized another layer that had to peel
away for me was scarcity and lack energy clouding my intuition and being very discerning and very, very careful that a full body yes that underneath is fueled by scarcity may be disguised as a full body yes and may be disguised as powerful and embodied and it often isn't in my experience. Yeah. So it's that an example would be that late at night enrollment in someone's course. But you know you don't need. And we just passed Black Friday, but we're not going to talk about that. Right. But your defenses are down. There might've been a glass of wine involved. You're a little bit tired. It's Friday and it's like, I have to have it. Yes. And not, I mean, we're all going to do those. I'm for sure going to still do those in the future, but it was, it happened to me pretty recently. So it was like, oh, there was a quality to that full body yes that felt less powerful than others that I've made recently. And I can now really tell the difference. When it's more, there's more abundance in place. When I'm well nourished, when I'm well rested, when I feel really grounded in my body, there's not an absence of fear necessarily, but there's an absence of scarcity and lack behind it. Beautiful. Yeah. I've heard frequently, I've heard people say, well, you know, it's true for you if it feels light, if it feels like relief. And I'm like, that's not my experience because a lot of times if I'm afraid of something or moving away from something and I'm presented with an option where, oh good, now I don't have to do that thing I don't want to do. It feels wonderfully light and relieving. Yes, I am with you. I share that. I share that. I think for me it feels pretty expansive, like a heart opening, but there's a little discomfort with that too, but safe discomfort. Like of course I'm stepping into something unknown. Of course there's a lot of emotion that's going to come up, but I'm going to be okay. I've got me through this. Yes. What's yours though? I'm dying to know now. I want to know. It's so beautiful because I work with so many clients on this specifically. I've seen it described differently for so many different people and I love that. I love that there's no one unifying way that this is or is not your intuition. For me, it's actually not the sparkles and the shimmers. It's like a deep down knowing and it's like the very quiet, a smallest voice who's not boisterous in any way. It's the one that it's like, you know, this is what comes next. This is what comes next. It's very declarative language and she's very, very verbal with me. Wow. That's so cool. That's so beautiful. Yeah, but I do love that everyone's experience is so different and I love that when we start doing the work of untangling the things that might feel like intuition but aren't, we ultimately always come to a more powerful place for ourselves and have deeper self-knowledge. And what you were just talking about is so important because on the other side of making a decision is the having your back. And I describe that as emotional resiliency and mental toughness. I have a military background so I'm very comfortable with that language. I don't think of it in the way that a lot of people think of it, where you're just ignoring all of your needs and pushing through. I don't think of it that way. And when you do that, you do allow space for emotions like the uncertainty or fear that could come on the other side of this decision. But I'd love to bring it to one other thing you've told me about, if we can kind of segue. And that's being able to tolerate the emotion of boredom and actually choose it. Because I think there's a lot here, like when a lot of people hear people like us having a conversation about full body yes, they think that means that we avoid everything
that is discomfort in our business. And you and I know that's not the case. I think 50% to 60% of my week is discomfort. If I were to have to quantify it, so much discomfort. But it's still a full body yes to go into that discomfort. Exactly. And it's almost like, yes, this is what is required to have the yes. You know, this is the path to the yes. Discomfort as one, for me, that's visibility, that's promoting myself, still so, so, so, so, so uncomfortable with those things. And then it's a lot of repetitive tasks, or double checking things or editing or proofreading. So boring. So boring. I would much rather coach clients all day. Much rather, but in order to be able to get that ultimate yes of service and mentorship and guiding others to have extraordinary lives. I got to be visible. I've got to say what I think I have to put my writing in the world. I have to spell check it. I have to make sure it works. I mean, so boring. So it's always all of it. Katie is like pounding her forehead as we're talking. Her temples. So let us know if we want to find out more about you. Who are the people? Tell us what's going on in their life and why they would really be served working with you. Well, I am spending a lot of time these days with women who, they may happen to be a Gen Xer like myself, but they have some version of golden handcuffs that are keeping them stuck in a place in their lives, either in a marriage or in a career because it just looks so good from the outside and checks a lot of boxes that society says those boxes are so important to check and they can only be checked the way you're doing them. It turns out there's other ways to check those boxes or different boxes altogether. So I love helping women that just maybe have a beautiful life, but since there's something more, there's an internal yes that's wanting to be spoken aloud. There is a slightly different version, maybe just a one degree difference or maybe a radical change that they're hoping to step into safely, supportively on their terms their way. So I do that in one-on-one coaching, and then I teach a lot of those same tools and skills and my certification as well. Oh, that's beautiful. So where can we find you? On Substack. Yeah, so Katie Pulsifer coaching on Substack and my website katipulsifercoaching.com. I have private coaching information and my certification there as well. I'm on Facebook and LinkedIn and Instagram also, so. Oh, beautiful. Well, and I can attest personally to the joys of being coached by Katie, so everyone really should give it a try. Everyone listening should give it a try. Oh, thank you. Katie, thank you for coming on. Thank you so much. I was delighted to be here because your podcast is one of my regulars and my go-tos in terms of reminding me that my way of doing things is my perfect way. So I get that message from you weekly. I really appreciate it.
Thank you.
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The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
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Ep 181: The Real Reason You Second-Guess Decisions (Even When You’re “Good at What You Do”)
Have you ever made a decision—only to unravel it later by replaying it, questioning it, or beating yourself up about it?
If you’re someone who’s competent, experienced, and capable of deciding—but still feel a lingering drag after you choose—this episode speaks directly to the hidden forces driving post-decision self-punishment, how it impacts momentum and power, and what to do about it.
Episode Summary
Have you ever made a decision—only to unravel it later by replaying it, questioning it, or beating yourself up about it?
If you’re someone who’s competent, experienced, and capable of deciding—but still feel a lingering drag after you choose—this episode speaks directly to the hidden forces driving post-decision self-punishment, how it impacts momentum and power, and what to do about it.
In this episode, you’ll discover:
Why second-guessing isn’t actually a decision problem
The hidden way that high achievers leak power without realizing it
How staying with yourself post-decision changes the speed and ease of everything you build
Press play to learn how to stop leaking power after decisions and move forward with greater speed, ease, and authority.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Frequently second-guess decisions — even when they’re experienced and successful
Overthink business or life choices after they’ve already committed
Struggle with self-doubt post-decision, despite being “good at what they do.”
Revisit, mentally rehash, or emotionally punish themselves for past decisions
Want to make confident decisions and move forward without draining their energy
Core Concepts in This Episode
Post-Decision Self-Doubt (Why You Second-Guess Decisions)
Second-guessing usually isn’t about the quality of the decision. It’s about what happens after you choose. Many high-achieving women fear the emotional consequences of being “wrong” more than the uncertainty itself. This creates a cycle of rehashing and self-criticism.
Decision-Making as a Process (Not a Moment)
Confident decision-making doesn’t end when you choose. It includes how you relate to yourself afterward. The post-decision phase determines whether your authority strengthens — or fragments.
Self-Punishment After Decisions
A hidden habit where entrepreneurs mentally attack themselves for potential mistakes, lost opportunities, or imperfect outcomes. This self-punishment drains confidence, slows momentum, and creates unnecessary stress.
Power Diffusion in Leadership
Power doesn’t disappear — it diffuses. When you mentally reopen decisions, outsource authority, or question your right to decide, your leadership energy fragments. This impacts speed, clarity, and influence in business.
Post-Decision Safety
The internal trust that allows you to say: “I made the best decision I could with the information I had — and I trust myself to handle what comes next.” This skill dramatically increases decisiveness and long-term confidence.
The Power Lens
A leadership framework for identifying where authority is concentrated or leaking. Instead of asking, “Was this the right decision?” the power lens asks, “Did I abandon myself after choosing?”
Key Takeaways
Why second-guessing isn’t actually a decision problem
The hidden way that high achievers leak power without realizing it
How staying with yourself post-decision changes the speed and ease of everything you build
Full Episode Transcript:
In this episode, you'll discover the reason you second-guess decisions, even when you're good at what you do. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.
Welcome, welcome back to The Uncommon Way.
Oh my gosh, I'm so excited about how many of you signed up for Decisions on Demand. It went above expectations. I was so, so excited about it because I believe in it so passionately. So one thing I am going to tell you is that I have a future episode coming up about my 2025 in review, and I'll include this in it because even though it actually happened in early January 2026, I've been working on it for so long and everything's been leading up to this. And so I think of it as the time frame of 2025. And what happened was the launch didn't start out that well, but when I shifted my messaging and really allowed myself to bring to talk about why I believe it's so important, that's when it really made all the difference.
Unfortunately, if you only listened to the podcast, you didn't get any of that because it happened over, you know, day by day in the newsletter. So definitely sign up in the newsletter because I do put out different content there. But I'll be talking about all of this and why it's important is because I know that this is the cornerstone of power. This is how you become powerful, right? And when you can rely on yourself to make clean, clear decisions and trust yourself to do so reliably, this is when everything accelerates. And that's really when you shift into that CEO identity, because you're able to learn quickly, evolve quickly, grow quickly, and then of course lead influence impact. So you're going to get a taste in this episode of what it really means if you are second-guessing. It's nothing about your character, nothing about your courage, your confidence. But bottom line, I want to make this available to everyone. I think every woman should have it. I want to teach you to do it for yourself rather than me doing it with clients, because this is how the world changes. So if you did not buy last week, the discount has ended, but you do still have time to purchase the course and then become part of the live coaching call that happens so that you can implement it. It's a very short, bingeable course. You can watch it like you'd watch something on Netflix. So this is not a huge time investment for you, but it is a capability that you need to have. So if you have not purchased, follow the link in the show notes, get over there and purchase this course.
Okay, let's talk about this episode, which is about something that I see so often, which is not that the people don't make the decision. It's that then they talk themselves out of the decision or then they beat themselves up about the decision, right? And there's this whole like post decision drag on their business and life that actually seeps into the next decision they're going to make because they remember everything they went through the last time.
So in this episode, you'll learn why second guessing isn't actually a decision problem. The hidden way that high achievers leak power without realizing it and how staying with yourself post decision changes the speed and ease of everything you build. If you're someone who is good at what you do and you've made plenty of smart decisions in your life and yet you still find yourself second guessing or kind of mentally rehashing or revisiting decisions you made long ago, this episode is for you. Because like I said, it isn't about confidence. It's not about intelligence and it's not because you just suddenly forgot how to decide. I felt that way before like what where what is going on with me? This is all about what is happening after the decision.
Those thought patterns right in those micro moments. So many high achieving women, they don't doubt their competence, right? But they do doubt their right to decide without self-punishment. That is a big one. A small part of us feels like we should be able to do this. We should be able to get this right.
And so there's so much self-punishment on the back end of anything we could decide. And that's the piece most people miss. People in this place, you're not stuck because you can't decide. You're stuck because part of you doesn't feel safe staying with the decision once it's made.
So this is really the way that you need to think about it. Decision making, it's not a moment. It's not a moment. It's a process. And one of the most important and least developed parts of that process is your relationship with yourself after you choose. Most advice focuses on gathering more information. Making pros and cons lists. You know finding the right answer.
Waiting for a sign. But for high achievers, that's not always where things break down. What breaks down is the aftermath. Second guessing, it's usually not necessarily even about the decision itself. It's about thoughts like, what if this turns out to be a mistake? What does that mean about me? What if I should have known better?
What if this cost me something I can't get back?
What if I waste so much time? What if I beat myself up over that or people that I know are going to judge me in some way? In other words, you're not afraid of uncertainty.
You're afraid of the feeling. You're afraid of a feeling of what it'll feel like to live with yourself if the outcome is hard. And that is just a skill gap in this post-decision place, right? It's just a skill gap. I saw this really clearly when we decided to move to Spain. About how people think. So people around me were way more nervous about this decision than I was. And they asked me things like, well, what if your son gets bullied over there? You know being so different.
What if he misses out in life because he's not, you know, having little league and American football and things that little boys do?
What if the schools aren't as good? You know, what if you're harming his education and his prospects in life?
What if your parents get sick back home and you need to move back, but now you've sold all your stuff?
What if Ben and Dylan hate it and now you've wasted all that money and energy and you've sold all your stuff?
And more than one person said to me, how are you so calm about this?
Here's the thing. I never once thought I had perfect information. I wasn't pretending I could predict how it's all going to go. What I did trust was that I was making the best decision I could with the information I had at the time. And then I trusted myself to handle whatever would come up. And plenty did come up, let me tell you. The bureaucracy here is time consuming and expensive. Dylan doesn't play baseball or American football. Of course he doesn't.
And yeah, sometimes I do feel this like little pang of nostalgia when I see him tossing a ball with his dad on the beach and I think, oh my god, that kid's got an amazing arm. So, Something utilized here, and in the year we've been here, we unfortunately have had two cancer diagnoses for parents. So no, this was not a perfect frictionless ride into the sunset decision. But here is the part that matters. Just because something is hard doesn't mean it was the wrong decision. So let's look at this through the power lens that I introduced in episode 179. Power doesn't disappear, it gets diffused.
Every time a decision is followed by, you know, you attacking yourself, the mental rehashing, emotional punishment, or outsourcing authority in some way to relieve your own discomfort, power fragments. Not because you chose wrong, but because you abandoned yourself after choosing. When I decided to move to Spain, my power stayed intact, not because the decision was perfect, but because I didn't leak energy questioning my own authority once it was made. So strong decision makers aren't the ones who always get it right. They're the ones who don't abandon themselves once the decision is made. And because they're safe that way, they're free to make more decisions and more powerful decisions, higher risk decisions. They learn faster, their expertise compounds, and over time, so does their influence. That's the part so many people miss. They don't understand the cost of where they are when they're not in this space. Post-decision skill, it doesn't just protect your nervous system or, you know, how you feel that day. It expands your capacity to lead and to build and to move, you know, at the speed, at the pace that your vision actually requires. A lot of women come to me with big vision, but they're missing these pieces in the skill set that's going to get them there. So here is a very simple filter you can start using right away for this. When you notice yourself second-guessing, ask, am I gathering new information or am I punishing myself for having chosen? If it's new information, great. And you just update cleanly. You didn't know what you didn't know and now you do and you move on.
But if it's punishment, that's a power leakage. And the move is not to re-decide. It's to reclaim authority where you already stand, where you already are. So let's summarize all of this. Second-guessing isn't a sign that you're bad at decisions. It's a sign that part of you doesn't feel safe after decisions are made. Many high-achieving women don't doubt their competence, but they do doubt their right to decide without self-punishment. Decision-making is not a single moment. It is a process, including the post-decision space. And the post-decision skill is what determines whether power consolidates or diffuses. When you stay with yourself, even when outcomes are imperfect, you make more decisions, better decisions, and braver decisions over time. You do your reps and you build those skills. And that's how expertise and influence actually grow. So the work isn't to drive yourself harder, to become better, smarter, or more disciplined. The work is to learn to wield your power in your own uncommon way, of course. All right, my friend, that's what I have for you this week. I can't wait to talk again on Tuesday.
Snag Decisions on Demand
https://www.theuncommonway.com/decisions-on-demand
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and pleasing people. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule your call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Ep 180: How to Make Decisions You Trust Quickly So You Can Move On and Feel Like a Boss
Are your decisions taking longer than they should and quietly draining your time, confidence, and momentum?
If you’ve ever found yourself stuck in the pros and cons, second-guessing choices, or delaying action because the stakes feel high, this episode shows why that happens and why the “responsible” way most of us were taught to decide actually makes clarity harder instead of easier.
Episode Summary
Are your decisions taking longer than they should and quietly draining your time, confidence, and momentum?
If you’ve ever found yourself stuck in the pros and cons, second-guessing choices, or delaying action because the stakes feel high, this episode shows why that happens and why the “responsible” way most of us were taught to decide actually makes clarity harder instead of easier.
In this episode, you’ll discover:
Why highly capable entrepreneurs get stuck in analysis even when they know it’s slowing them down and what’s really happening in the brain when decisions start to feel heavy
A different way to approach decisions that removes the mental wrestling match and helps you move forward without revisiting or beating yourself up afterward
How one simple framework can do the heavy lifting for you so choices feel calmer, cleaner, and more aligned with the results you want to create
Press play to learn about the decision-making framework that helps you make smart decisions in minutes or seconds without pros and cons spreadsheets, spirals, or impulsivity.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Overthink business decisions and spend too much time weighing pros and cons
Struggle with decision fatigue as their business grows
Second-guess themselves after making choices and lose momentum
Feel stuck in “should I or shouldn’t I?” when scaling or leading a team
Want to make confident decisions quickly without relying on endless research, journaling, or outside validation
Core Concepts in This Episode
Decision Fatigue in Entrepreneurship
The mental drain occurs when you analyze too many variables, compare too many options, or delay choices. For business owners, decision fatigue slows execution, reduces creativity, and weakens leadership presence.
Analysis Paralysis (Why Smart Entrepreneurs Get Stuck)
High-achieving women are often strong strategic thinkers, which means they can generate endless pros and cons. The more variables you compute, the more overwhelmed your brain becomes, leading to hesitation instead of clarity.
Decision-Making Framework (How to Make Confident Decisions Fast)
A structured process that works with your brain — not against it. Instead of relying on intuition alone or over-researching, a decision framework reduces noise, filters options quickly, and allows you to move forward with certainty.
Post-Decision Second Guessing
The habit of mentally rehashing decisions after they’re made. This drains focus, lowers confidence, and disrupts business momentum — even when the original choice was sound.
Decisive Leadership Energy
The visible confidence that comes from making clean decisions and standing behind them. When entrepreneurs operate from decisive leadership, teams respond faster, audiences engage more deeply, and momentum compounds.
Consuming vs. Deciding
A common pattern where entrepreneurs gather more podcasts, courses, AI input, or peer opinions instead of committing. True momentum begins when information gathering stops and a decision is made.
Key Takeaways
Why highly capable entrepreneurs get stuck in analysis even when they know it’s slowing them down and what’s really happening in the brain when decisions start to feel heavy
A different way to approach decisions that removes the mental wrestling match and helps you move forward without revisiting or beating yourself up afterward
How one simple framework can do the heavy lifting for you so choices feel calmer, cleaner, and more aligned with the results you want to create
Full Episode Transcript:
In this episode, you'll find out how to make decisions you trust quickly so you can move on and feel like a boss. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in. Welcome, welcome back to The Uncommon Way. And happy New Year. I hope your holidays were full of joy and togetherness. Ours is still ongoing. Schools and many businesses here are off until after little Christmas. So we've been having lots of rainy days, which means lots of cozy indoor time. But luckily, my son has discovered the joy of competitive board games. So we're not really feeling stir crazy. And wow, can that kid manifest a Yahtzee right when he needs it. So listen, I'm doing something pretty crazy. And if you want in, you need to jump on it this week. A lot of you know I've become really good at making decisions without spending lots of time going back and forth or without mountains of journals. I can't even remember the last time I wrote in a journal without talking my poor partner's ear off, without waiting for a sign, without waiting for everything to be perfect, and without just choosing something just to choose something, which is the thing that gets to me the most. But I very thankfully make decisions quickly, calmly, and I don't second-guess them or beat myself up about them ever. And if you've been with me for a click or two, you know I definitely wasn't born like that. I had to become like that by changing up the way I was making decisions. Basically, I had to stop doing what I'd been taught and find a new way. Because I used to be a huge analyzer of everything. I was the research queen. I had mountains of journals where I tried to sift through pros and cons. And I'm a huge ideas person too. So as soon as I thought I was getting close to a decision, I'd have to pause because there was something else to consider. You know, maybe I'd hear a podcast and think, oh, oh, hold up. I guess it might be smart to do that instead. And sometimes when I did make a decision, I would actually feel sick afterwards, wondering if I'd done the wrong thing and what would happen and what it would mean if I did. I just really wanted to make sure that I was doing the best thing I could do and not wasting tons of time on something that wasn't going to pan out or that would come back to bite me. So I clearly remember this way of being, right? This stage in my life. And that's why I could relate so completely when many of you have asked for help in this area very recently. Because in the latter part of 2025, I launched new offers like the no offer offer, where you could choose to work with me on any topic you wanted. Plus, I had a similar offer a few months before that. And then I reached out to a handful of you for some market research. And hands down, the most common response, the things that people were struggling with the most were some sort of decision, you know, everything from wanting to narrow down the next steps to take in their business to having issues with their team that caused them to spend lots of mental energy trying to figure out how to respond and handle everything to decisions about clients, how to deal with them, who to target, etc. And every single person knew the cost of it, for sure. I mean, that's why they reached out for support. Because it's not just time, is it? Although, of course, time is major. But it's also money, money you could be earning if you were moving forward. And self-esteem. I mean, you start thinking, where has my confidence gone? I want to be trusting myself and moving forward and just making moves, right? Like I'm smart, I'm capable, I have this great work ethic, and I need to be moving quicker than this. And not be hearing like this, should I, shouldn't I place. And then let's be real, there's an effect on how you're perceived as well. I mean, when you are in this like strong decision energy, people all around you feel that conviction, versus when you're kind of not sure, still deciding one foot in. And maybe it's not that you're stuck exactly, but you know that decisions take longer than you'd like, and you spend mental energy rehashing them in your mind, or you beat yourself up afterwards, like I used to do. And all of this really just undercuts momentum, right? And it's just not the best use of your primary resource as an entrepreneur, which is your focus and your creativity. So the crazy thing I'm doing that I mentioned at the beginning of this episode is I am taking the framework that I personally use for decision making, and that my clients now use to help them quickly make decisions that they really trust, you know, that they really feel great about, not just like throwing a dart or something. And I am putting all of that into a brand new course. It is called Decisions on Demand. And here's what I've learned after helping, I mean, 100 easily women master this decision-making. And here's what I've learned after helping so many women master decision-making. We're told that good decisions come from carefully weighing pros and cons to find the best option. And that advice sounds responsible. And if you have just two choices with a few pluses and minuses, it can work. But in the life of an entrepreneur, we have tons of options. And if you're here listening, I'm sure your mind can dream up hundreds of pros and cons for each of them. So therefore, the better you are at analysis and with thinking strategically like that, the more likely you are to get stuck or delayed. Because the more things you can think up, and the more ways to compare and contrast them surface for you. And the human brain just isn't designed to compute like that, especially if these are high-stakes decisions. It's hard enough with the day-to-day decisions, but the high-stakes ones, just dial it up to 10. The more you try to analyze the variables, the more confusion and stress you create. And so the less access you have to the highest level problem-solving areas in your brain. The good news, though, is you don't need better intuition. You don't need better information. You just need a decision-making framework that works with the way your brain actually functions. And it does the heavy lifting for you. I am going to show you how exactly inside decisions on demand. So this is a really great opportunity for you to completely change your experience with decision making and learn the framework that lets you make those decisions, often in minutes, often in minutes, I'm not even joking, that you can stand by decisions you can stand by so you're not leaking that time and that energy and that money and that confidence. And so that decisions can stop feeling heavy and stressful. I've had women come to me and say, I have just been going back and forth on this thing. I'm so over it. I am so ready to decide. Or I'm so over having everything be so complicated and difficult. I just want to be one of those people that can be like, yeah, whatever. The truth is, you don't want to be one of those people that are just like, yeah, whatever. You want to be you, but in your calmest, most neutral, most high-level self. And the really great news is if you're listening now at the time of this recording, you can pre-order the course and save 25%. So that is the lowest price it'll ever be. And you'll also get a group coaching call as a bonus. And if you're listening at a later date, don't worry, it's still an amazing value. Honestly, I'm still wrapping my head around the fact that I'm actually doing this. But I honestly believe what I'm teaching here is the most important skill for anyone. I do. And I want the whole world to have it. Because decisions are power and they change your life. This is the domino piece that changes everything. And we've all just been taught a completely incorrect method. So the curriculum is going to be dropped on January 19th, and you will be able to binge everything immediately because it's just short, concise micro-lessons. So you can really lock in those 2026 plans in no time. Because it is pretty hard to make powerful New Year's resolutions when you haven't even decided what it is that you want. I remember once Oprah was being interviewed and they're like, what advice can you give people for really accomplishing their goals? And she was like, you have to know what you want. You have to know what you want. And so many people don't really know what they want. So how are they going to go get it? So true. So in honor of this special pre-launch, you're going to receive some other bonuses too, like my decision style analyzer, and you'll really get to identify your personal decision-making strengths and blind spots so you know how to get clarity faster with fewer doubts and less second-guessing. And also, I love this one, decisive communication scripts. So many of you have asked for this, and these are done-for-you scripts to help you communicate your decisions with clarity and authority. So you do get that buy-in, right? From your team, from the people around you, and you avoid the pushback. And you can really move forward without drama that sometimes comes with new decisions. There's more too, so hop over to the link in the show notes now and read all about it. Because the special offer is available this week only, and you want to start taking advantage of the changes that this creates for you sooner rather than later. Like my client Regina, she went live last minute on New Year's Eve. She gave her audience about an hour's notice, maybe. And instead of limited engagement, which is the norm, let's be honest, because after all, people are scroll scroll scrolling, and plus, people get busy on a holiday. But she had nearly 500 views. She had a bunch of shares, about 80 comments, I think, tons of likes. And she did it all without spending money to boost the post, or dancing around to get people's attention, or anything else tactical that the social media people tell you is trending. What was different was that she stopped hanging out in the land of I'm not sure, and instead made a strong decision. She stepped into that energy and momentum, and it made people turn heads. She texted me, Now that I have this framework for my decisions, it makes 99% of my options an easy no without second-guessing. I have this new energy and sense of knowing. This work around decisions is so life-changing. If you want that too, come join me in Decisions on Demand. Become one of the founding members. And if you have any questions about whether this is right for you right now, shoot me an email or a DM, and I will reply personally, of course. I'm so excited. It is just such an honor to teach this work specifically and get this into the hands of more women. All right. Have a great week, and I'll talk to you again on Tuesday.
Snag Decisions on Demand
https://www.theuncommonway.com/decisions-on-demand
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and pleasing people. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Ep 179: Why Smart, Capable Women Lose Power the Moment They Enter “Growth Mode”
Why is it that right when you’re ready to tackle a new level of revenue, visibility or leadership, it can feel like you’re taking two steps back, instead of moving forward steadily?
If you’re a smart, capable woman stepping into a new level of business or leadership, this episode names the subtle power shift that often happens right when growth begins—and why it can leave you feeling unmoored, overly focused on outside opinions, and disconnected from your own authority. You’ll hear why this isn’t a confidence or strategy problem, how it quietly shows up as effort increases and results slow down, and what actually restores momentum when nothing seems “wrong” on the surface.
Episode Summary
Why is it that right when you’re ready to tackle a new level of revenue, visibility or leadership, it can feel like you’re taking two steps back, instead of moving forward steadily?
If you’re a smart, capable woman stepping into a new level of business or leadership, this episode names the subtle power shift that often happens right when growth begins—and why it can leave you feeling unmoored, overly focused on outside opinions, and disconnected from your own authority. You’ll hear why this isn’t a confidence or strategy problem, how it quietly shows up as effort increases and results slow down, and what actually restores momentum when nothing seems “wrong” on the surface.
In this episode, you’ll gain:
Insight into why entering a new level of growth often feels disorienting for high-achieving women—and how to recognize the exact moment your power starts subtly shifting
Awareness of the early signs that you’re in “growth mode,” so you can course-correct before effort increases and momentum slows
A simple lens you can use immediately to reclaim authority, make decisions faster, and feel potent again—without adding more to your plate
Press play to understand why this phase of growth isn’t a failure—and how learning to wield your power differently is what allows expansion to feel expansive again, not heavier.
Who This Episode Is For
This episode is especially helpful for women entrepreneurs who:
Feel less confident or decisive while scaling their business to a new level
Notice overthinking, second-guessing, or delaying decisions during business growth
Have moved from multiple six figures toward seven figures and feel unexpected resistance
Find themselves consuming more strategy, courses, or AI tools instead of leading
Want to regain momentum and leadership clarity without overhauling their business model
Core Concepts in This Episode
Growth Mode (Why Business Feels Harder at the Next Level)
Growth mode is the phase entrepreneurs enter when expanding into a new revenue level or leadership identity. It often feels disorienting — not because something is wrong, but because capacity is increasing. Without awareness, this stage can trigger doubt, overlearning, and authority shifts.
Power Diffusion (The Hidden Cause of Slowed Momentum)
Power doesn’t disappear — it diffuses. Power diffusion happens when decision-making authority shifts outward to mentors, marketers, peers, or tools instead of remaining embodied. This leads to slower execution, more difficult decisions, and diluted brand clarity.
Authority Leakage (Why Strategy Stops Working)
Authority leakage occurs when you quietly downgrade your own leadership and treat external tools, trends, or validation as more powerful than your perspective. When authority leaks, even strong strategies underperform.
The Power Lens (A Leadership Recalibration Tool)
A way of interpreting business challenges as signals of where power is concentrated or leaking. Instead of asking, “What strategy do I need?” the power lens asks, “Where has authority shifted?” This reframes overconsumption, indecision, and comparison as structural power dynamics.
Consuming vs. Creating (A Scaling Warning Sign)
One of the earliest indicators of power diffusion is increased consumption of advice, content, and strategy — paired with decreased creation and leadership expression. Reversing this pattern restores entrepreneurial momentum.
Power Deficit vs. Strategy Problem
Most high-achieving women entrepreneurs do not have a strategy problem. They have a power deficit — a temporary fragmentation of decisiveness, internal authority, and energetic coherence. When power consolidates, strategy accelerates.
Key Takeaways
Insight into why entering a new level of growth often feels disorienting for high-achieving women—and how to recognize the exact moment your power starts subtly shifting
Awareness of the early signs that you’re in “growth mode,” so you can course-correct before effort increases and momentum slows
A simple lens you can use immediately to reclaim authority, make decisions faster, and feel potent again—without adding more to your plate
Full Episode Transcript:
In this episode, you'll discover why smart, capable women lose power the moment they enter growth mode.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery,
and power boost to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in. Welcome, welcome back to The Uncommon Way.
Today's episode is so near and dear to my heart. I wish that I had understood it when I was struggling with clarity for two decades, trying to figure out what I was really here to do and how to turn it into a business. And I wish I had understood it in this specific way I'm explaining it to you when I decided to scale from multiple six to seven figures in my business. But at least now, I get to save you a ton of time and angst if you're going through anything similar yourself.
In this episode, you will learn why entering a new level of growth often feels disorienting for high-achieving women and how to recognize the exact moment your powers start subtly shifting. You'll also learn the early signs that you're experiencing this growth mode phenomenon, so you can course correct if necessary before effort increases and results slow down. And you'll also get a simple lens you can use immediately to reclaim authority, make decisions faster, and feel potent again without adding more to your plate. There is a very specific moment in a high achiever's journey where everything starts to feel harder. Not because she's doing something wrong, but because she's entered growth mode. You see the distance between where you are and where you want to be, and the first thing we become aware of is a knowledge gap. Why haven't I gotten there yet? What's it going to take to get there? What do I have to do? So you start picking up more courses here and there, maybe watching more webinars than you used to.
You start really paying attention to what everyone else is doing in order to get where you want to be. You start delaying decisions to make sure that you're going to be doing everything right. And when you do take them, they just feel heavier. And ultimately, you subtly downgrade your own authority. Now, this isn't a failure of confidence or competence, right? It's a power shift, and it's incredibly common. Now, a beginner's mindset can be really useful when entering a new phase, right? There's definitely value in learning and observing, and trying new things on. The issues come when A, you're staying there too long, and B, you're believing that these things will make or break you. When no, those things are just tools. So there's a difference between being open and being unmoored, like completely adrift and just kind of lost. And you can feel that in your body. There's a saying I love, which is, it's the wizard, not the wand. The wand is a useful tool, but at no point does the wizard see the wand as all-powerful. If the wand gets lost or broken, the wizard improvises. He grabs a twig or he uses something else to channel his power. The power is still his. If you're feeling unmoored right now, a little out of it, not feeling as powerful as you know you can be, you're not alone. I have definitely been there. Every entrepreneur has been there. Some just don't talk about it. I remember the exact moment I decided to scale to seven figures. I was sitting in my office chair in Pennsylvania, staring at my screen, and I just had this flash of, it's time. What brought it on was something really simple, but kind of monumental for me in my business. A client had just done something successfully on her own, something I'd always needed to guide people through before. And I had worked on the training, the way I taught it, I'd refined this worksheet, and I really cared about making it something people could do for themselves. And when she sent it back completed, I remember thinking, she got it. And right then, seven figures didn't just feel possible, it felt right. Like, I can scale the work that I want to be doing in the world in a way that feels right to me. Up until then, I was very happy at multiple six figures. I had a steady income, amazingly cool clients, and I'd done a lot of work to detox from hustle and separate my identity from how hard I worked or how much I made. Life felt really good. I mean, yes, I was still trying to tweak this process I'm talking about, but if it didn't work out, if I just stayed a one-to-one coach with really, you know, an intimate mastermind, that was still an amazing business, and I was good there. But now, after that one switch, I was like, okay, it's go time, right? This was my signal. And energetically, everything lined up in my life, too. My neurodiverse son, who had been undiagnosed and unmedicated before then, he finally had a care regimen that made life feel manageable. And those of you who've been there, you can feel me on this one. Like, I had capacity now, right? And I also had the means, and I was ready. And then, something shifted. I entered growth mode. And I can see it clearly now, but at the time, I didn't have language for it. I started doing all the things that I'd overheard seven-figure business owners talk about. I didn't do it consciously; it just kind of happened. You know, I hired the ops manager, I focused on SOPs, I turned my attention to cold traffic. And over time, I became someone who didn't feel like me at all. I mean, I outsourced my certainty to bro marketers who told me I needed to completely change my positioning, change my podcast title, everything, because this is what works for cold traffic. I eroded my profit margin with all sorts of support. I abdicated leadership, and I let my ops manager assign tasks without any oversight. I mean, one day I looked at what a VA was actually doing, and realized she was listening to every single podcast episode, taking notes for show notes, and making sure the editing was perfect. And that is not what I had asked for. And definitely not what I wanted to be paying for. And that's when it clicked. This wasn't just inefficiency. It was actual leakage. Leakage of money, leakage of authority, and leakage of influence and power. Even my brand felt diluted. You know, podcast listenership declined, email opens dropped, the resonance just wasn't there anymore. But the worst part, by far, was the feeling that I didn't know what to do. Like I was needing something outside of me, you know, the market to change, or the guru to come, or the strategy to finally become clear in order to fix things for me. And that potency that I had had before when my business was humming along, and I knew I can create whatever I want. That power had become scattered, right? And nothing had gone wrong exactly. I was just moving into new ways of doing business. But what was a problem was that I had quietly handed my power to the idea that someone else must know better. And here's what I've realized. Power doesn't disappear. It gets diffused. What I did maintain through all of this, thankfully, was deep trust. I trusted that I was being guided. I trusted that abundance would continue. Even it didn't come through the most logical business path. I trusted that I would find my way through. And I could manage my mind. I was not spiraling in self-criticism. I had the emotional capacity to hold uncertainty and disappointment, you know, without collapsing or something, and regressing. And I was able to, in my daily life, to move back to joy and pleasure in this new life that we were creating here. Honestly, my clients were more freaked out than I was. They could see the numbers in the mastermind decline, and they would ask, how are you okay? But I was. I wasn't telling myself I was a bad coach or a bad business owner, and I knew clarity would come. And it did. What I understand now, and what I want to share with you on this podcast, is that when I started implementing these practices, everything shifted again. Clients came in, direction clarified. And the way that I'm scaling now, no one else told me to do it in this way. In fact, I've had very successful coaches, multiple seven-figure coaches that I've been working with over the past year, I've had them actively disagree with some of the choices that I'm taking now, and some of the positioning methods and messaging that I'm talking about. And that's fine, because they're not me, right? They don't have my business. My coaches are thought partners, right? They help me arrive at my conclusions. Sometimes the greatest clarity comes from hearing a perspective and knowing, no, that's not it, right? Or that's not quite it. Which brings me to something I'm seeing more and more, which is women outsourcing power to ChatGPT.
A friend recently told me I was going to launch this offer, but ChatGPT talked me out of it. And I remember thinking that would never happen to me. I would never let ChatGPT override something my body and intuition are telling me is right. Although, like I've just mentioned, I have been in places where I wasn't even checking in with my intuition. I wasn't even having this new idea to then get it shot down. I was just sourcing everything externally. And then there are the clients who won't move forward until ChatGPT confirms it's a good idea. We don't want that either. And this is what I'm leading up to. Most high achievers do not have a strategy problem. That's why no tool, including ChatGPT, can give you a fail-safe strategy. What they have is a power deficit. And power, as I'm talking about it, it shows up as decisiveness, as internal authority, as a sense of command, commanding your surroundings, commanding your business, and this kind of energetic coherence. When power is intact, when it's focused and utilized, strategy works faster. Any strategy works faster. And you naturally find the ones that are most resonant for you. But when your power is fragmented, no strategy sticks. So pay attention to this for yourself. Like, look for signals, early warning signs, if you will, that this is happening. It may be that you ask for opinions that you don't even actually want, but you're just getting the information from everyone around you. Or you delay decisions that you already know the answer to. Maybe you don't want to take that step, or that's going to be painful, or you still just don't quite trust that it's the right thing to do and you want that validation. Another one is that you feel busy, but you don't feel potent. Maybe you have this feeling of constantly just like spinning your wheels and getting nowhere. You can't actually gain traction and achieve momentum. You might notice yourself consuming more than you're creating. You might notice everyone else's language seeping into your own. And you might notice that you keep preparing instead of leading. The sooner you catch this kind of stuff, the less momentum you lose. Now before we wrap up, I want to introduce something I'll come back to often on this podcast. Let's call it the power lens. It's simply a way of looking at familiar business and leadership challenges, not as things to fix or optimize, but as signals about where power is either concentrated or quietly leaking. Once you start seeing your business through this lens, a lot of things that used to feel confusing become surprisingly clear. So instead of asking, what should I be doing differently? You know, what do I have to do? How can I figure this out? I just want you to notice what's happening with your authority. So let's take just one of the things I mentioned before, consuming more than you're creating. Now on the surface, you're just thinking, I need more information. But the power lens interpretation of that is that power has shifted outward, right? Authority is being borrowed instead of embodied. And you can restore that sense of command with one clean shift. Just ask yourself, well, what would I create this week ifI trusted that my perspective were already sufficient? And once you see it that way, the next step isn't about effort. It's about returning to a place where you command the situation. This is the kind of recalibration I'll be guiding you through again and again, because power needs maintenance and even amplification when you're expanding. So everything that I'll be sharing with you going forward, the tools, the practices, the way I think about business and leadership, it comes from what allowed me to reassemble my power as I talked about earlier. So in future episodes coming in 2026, we'll be talking about things like how to compress the time it's taking you to make decisions and building businesses that respond to you rather than you always jumping through hoops to try and keep up with your business or push your business along. We'll talk about commanding your time, commanding your focus, and the kind of leadership that magnetizes your audience and your clients and your team. If you take one thing from this episode, I'd love for it to be that when smart, capable women enter growth mode, it's natural to look outward for a moment. That doesn't necessarily mean you've lost confidence or lost your direction. You're just sourcing information to stimulate your own new ideas and perspective, and that's necessary to get you somewhere where you've never been before. But when that outward focus lingers or you undermine your own authority with someone or something else's, like chat GPT, your power naturally diffuses. Decisions slow down and everything requires more effort, and things that used to feel fluid start to feel really heavy.
That isn't a strategy problem. It's a power dynamic, and the work isn't to drive yourself harder, you know, and make yourself better or smarter or more disciplined. And power starts to return the moment you come back into commanding your decisions, your attention, your authority, even situations in your life. That's where real growth begins to feel like good again, you know, like expansive again. All right. Now, if you have not listened to last week's episode about the no offer offer I have going on for December only, I really recommend that you do that. I don't expect to be offering anything like this again, ever, as I've just described in this episode, I have big plans for 2026. So this is a really, really great time to move on this, if you actually want to move on this. And if you did listen to the last episode that you just forgot, this is your friendly reminder. I did receive one question, which is, can I set this up now, but use it in 2026? Because I've got so much going on with the holidays. And the answer is absolutely yes, but we do need to get it scheduled and decided right now. Because in 2026, I am hitting the ground running. I have so much prepared. I'm really excited to share with you. All right, my friend, that is it for today. Remember, training your mind to think uncommonly unlocks a whole new level of impact and possibility.
I'll talk to you next time.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and pleasing people. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule your call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Ep 178: The No-Offer Offer: The Counterintuitive Way to Delight Your Clients and Help Them Before You’ve Helped Them
In today’s AI-driven information overload, helping your clients get actual wins is more important than ever.
Many entrepreneurs assume their offers have to be neatly packaged with specific features—but this episode reveals a counterintuitive strategy that delights clients, accelerates clarity, and dramatically shifts the way you show up in your business.
Episode Summary
In today’s AI-driven information overload, helping your clients get actual wins is more important than ever.
Many entrepreneurs assume their offers have to be neatly packaged with specific features—but this episode reveals a counterintuitive strategy that delights clients, accelerates clarity, and dramatically shifts the way you show up in your business. You’ll hear how something as simple as choosing differently can reorganize your entire business, and why this overlooked but common situation keeps so many women waiting for direction instead of creating what they truly want.
In this episode you’ll:
Hear the details of the no-offer offer
Discover the subtle habit that keeps women entrepreneurs waiting for direction instead of creating what they truly want—and why it’s far more common (and costly) than you think.
Learn how to shift into the “active energy” that reorganizes your entire business, and why it’s one of the most strategic business moves you can make.
Press play now to learn the unconventional strategy that elevates your autonomy and your audience’s clarity and agency—starting today.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
In this episode, I'll tell you about the No Offer offer.
It's a new offer that I have,
but it's also a counterintuitive strategy you can
use to delight your clients and
help them before you've even helped them.
Welcome to The Uncommon Way,
where high-achieving women entrepreneurs and leaders ditch
the rule book and design success on their own terms.
I'm your host, Jenna Harrison,
a top-ranked business coach sharing business growth strategies,
mindset mastery, and power boost to help you attract ideal clients,
leverage your unique genius, and scale with freedom. Let's dive in.
Welcome. Welcome to The Uncommon Way.
I've got a new type of offer to share.
Hardly anyone does this,
so it will delight your clients,
but it's actually going to help them
before you've even begun working together. It's so good.
You can use it for a limited time to spice things up
or as a more strategic part of your offer suite.
I'm offering it myself this December in case
you want to take advantage of it with me and try it out.
But even if you're not looking for coaching and maybe not even looking to add in a new offer,
still listen to this episode.
Because the real magic here is the thinking behind the offer,
and even just considering it for yourself is going to give you amazing clarity.
Plus, it's also going to shift you into
the most powerful position you can be in as a woman entrepreneur.
It will change the way you make decisions,
think about your next steps, and run your business.
Of course, all of that ripples into your life,
it always does for us,
so you'll start acting differently there too.
In this episode, you'll hear the details of the no offer offer.
You'll discover the subtle habit that keeps women entrepreneurs waiting for
permission instead of creating what they truly want,
and why it's far more common and costly than you think.
You'll learn how to shift into active energy that reorganizes your entire business,
and why it's one of the most strategic business moves you can make.
I have to tell you something funny.
Every December, I become a woman on a mission,
and if you're on my email list,
you know what I'm about to say.
I go after something for the holidays,
and it is not about a specific cookie or a certain type of shopping experience,
and it's definitely not about do-it-yourself crafty decorations,
because I am not that girl.
It is my annual Starbucks pilgrimage for a toffee nut latte.
But here's the part that I didn't say in the email,
the part that always gets me.
There is no way in hell that I would buy a toffee nut latte
if I had to take the standard version that they offer.
I find them way too sweet.
I personally think 2% milk is just really watery and gross,
and I wish I could, but I cannot tolerate caffeine.
I always need to drink decaf, otherwise I just feel so jittery and awful,
and I'm not fun to be around.
So the only reason that I buy it is because I have the freedom to customize it for me.
This is what true self-care is about.
No, not the sugar and the dairy.
I can imagine the health coaches sitting up in alarm.
They're like, no, that's the opposite of self-care.
But the choosing is the self-care.
Like, self-care isn't bubble baths.
It's treating yourself like someone whose desires actually matter
and doing things your way, on purpose.
None of the, oh, that's fine, I'll just take whatever you have.
No safe, no sensible, no watered down,
no restricting or sacrificing or martyrdom.
Just treating yourself as if you were your own best guest,
who you wanted to feel such delight, so taken care of, so your wish is my command.
If you can treat yourself like her, that is deeply self-honoring.
And every year when I take that first sip of that toffee nut latte,
I'm reminded this is what entrepreneurship should feel like.
Your uncommon way, right?
Your toffee nut latte version.
The permission to want what you want exactly the way you want it.
And this month, I decided to build a fun holiday offer just to capture that feeling.
But the bigger inspiration wasn't just, let's make a fun holiday offer.
It was, what if women entrepreneurs could choose their support
the way they choose simple things like coffee?
You know, where it felt very intentional, no guilt at all,
and just intuitive.
I've been thinking a lot about how often women stifle their own growth
just because they're either afraid to ask for exactly what they want,
or they don't even think of doing it.
It's like, this is the way things are, so you just take what's there.
It's a passive energy because we're not actively creating.
We're waiting for someone else to create direction for us
and someone else to tell us what we need.
It's the same energy as when you're just accepting whatever clients come your way,
which can lead to so much overwork and exhaustion.
And it's also a dangerous energy because, especially now with AI,
many talented marketers are happy to help you figure out what they think you need.
We spend a lot of money on these kinds of offers,
and the result's pretty predictable.
It's a loaded laptop, you know, full of courses that you don't open.
One of the earliest courses I bought was a webinars course from Amy Porterfield.
I wasn't ready to run webinars.
I didn't even know if I could help people get results.
But I read the sale sequences and said, OK, she's saying I need this.
Not asking for what we want or just going with the way things are,
it shows up in so many areas of our business.
And each time that powerful CEO version of you,
who just listens to her instincts and makes sure her moves have impact,
that version keeps getting pushed a little further out.
So for this month only, I decided to do this unusual thing,
something that I don't do, a fully customizable, choose-your-own coaching experience,
where you get all of what you want, but nothing you don't,
in the way that you want it.
And this is something that you can use with your clients, too.
And I'm going to tell you in a minute why it's going to be so helpful for them.
But so that you can think into it from their perspective,
compare yourself, right, with my business as a potential purchaser of services, right?
Maybe right now you don't want the full private coaching package that I offer, right?
Where we reinvent your identity into that six or seven figure version of you
and then dial in the business to match it.
I mean, that's a lot, right?
You've got to be full in for something like that.
Plus, there is that $25,000 price tag, which is not for everyone.
And maybe you don't want a program like the Clarity Accelerator that has a set curriculum,
even though it's going to get you crystal clear on your secret sauce
and how to turn it into an offer that your ideal clients want to buy,
which is the kind of clarity that we need to unlock at every stage of our business.
But let's just say what you really want to focus on right now is just the sales piece.
Maybe you're getting people on to calls.
They say they'll think about it or they say yes, but then they ghost you.
And this is the one last code that you have to crack in order to quit your day job.
Cool, right?
Then that's what we'll do.
It's that straightforward.
And it can be for your clients too, especially if you're talking to a group of people who know you, right,
that you've been interacting with for a while.
They know what they like about you.
They know why they keep showing up to listen to what you're saying or see what you're putting out.
Some of the people I talk to say, wow, I'm just so amazed at how you are able to charge those high prices.
Like I wouldn't, I couldn't even imagine saying those words to someone.
Can you show me how to kind of clear that gunk out of my head and see things in a different way?
Because I think if I could just even double my rates, I mean, that would double my revenue.
Or people say, you, Jenna, you always seem clear and calm and you're just doing all these next steps, right?
But I don't feel like I have that kind of clarity.
I feel like I'm just trying all different things.
So how do I get that?
Can you help me get some of that?
Or they'll say, I know that my issue is imposter syndrome, but I've tried everything
and I've already worked with lots of people and I just can't shake it.
I can't get rid of it.
But you talk about this whole nervous system thing and I'm wondering if maybe that's what I need.
People are able to see this if you've been in interaction with them enough.
And so that's an invitation that we can offer.
They'll tell you whether it's a teeny tiny little thing or it's totally audacious what they want, right?
It might just be a little shift or a huge leap.
Now, for some of you, it might take like really rethinking it for a minute because maybe you've been told,
don't ever customize your offers.
I mean, I'll be honest, there is a little part of me that's like, are you really doing this?
Customize tailored work like this, it takes energetic and mental presence.
There's much more bandwidth consumption, obviously, than a DIY course, for instance.
But I'm trusting this gut hit that I got and I'm looking forward to the inspiration it's going to bring.
I can't wait to see what people come back with.
I did this slight variation of this a couple months ago, I guess, but I set the container as well.
It was going to be a seven-week coaching container.
I set the price and then there was, you know, we had some availability to work on whatever the person wanted to work on.
But to go this free, this broad, that's not something you usually see except with the most inexperienced practitioners, right?
Whether it's a coach or any kind of service provider, usually after people have been in the game for a while,
they decide what their offers are.
And I think that's great.
But I also think it's great that we never lock ourselves in to any one thing forever.
We can have our core offers, but if we completely lose the sense of play and exploration in our business,
then, I mean, I might as well go work a day job.
But let me tell you why it is so important for your audience, why it's such a gift to your audience before you even work together.
And maybe they won't step up for this.
Maybe you won't work with them, but you are helping them in the way that I hope I can help you now.
Because this offer itself is a way to practice choosing differently, you know, to take one desire seriously and make space for it now,
instead of waiting for a more ideal moment to get clarity on what that thing even is.
When you honor what you genuinely want, your business has a way of reorganizing itself around that clarity.
It's the polar opposite of waiting for some authority out there to tell you what you need.
So the process looks very simple.
Step one is decide what you want to shift or improve.
If you're having trouble choosing it or trouble defining it, imagine your future self looking back on this time and saying,
oh, that was the time when I really X, right?
When I really learned to do this or I really dialed in this or I really became this.
And that made all the difference, right?
That's the domino I needed and just trust whatever pops up first because it is usually spot on.
Step two, send me a message.
Let me know what you're thinking, right?
It could be a sentence, a paragraph, whatever you want.
Step three, I come back and I say, let's do it or I'll share some thoughtful notes or options, right?
If it's right for you, we move forward.
If not, that's completely OK.
Feel like the energy of this lightness and just this fun invitation, right?
There's no pressure here.
Here's the truth.
Entrepreneurship is the greatest self-honoring journey of your life if you let it be.
It's not just about making more money, though that is always welcome.
It's about becoming the woman who follows her own instincts and makes brave decisions and trusts herself and allows herself to receive support.
Revelations always come before results.
Revelations come before results.
You become the person and the business rises to meet you because you're compelling it to through your actions and your decisions and the way you show up.
So if your ears are pricking up as you're listening to this and you want to try this with your audience, do it.
If they're pricking up because you want my support, then now is your time.
There are limited spots because I'm giving this the attention it deserves.
And if you're listening to this in the future, I'm sorry, but this was a December 2025 offer only.
I just wanted to try this out.
But if you are listening to this in December, go ahead and message me.
Tell me what's on your wish list and believe me when I say you cannot offend me with your idea.
If you're thinking she'll never go for this or what if she's just like, what are you crazy?
Then I want you to just wipe those thoughts from your mind.
This is your chance to throw out the rule book, to ask for the thing you want and get a phenomenal deal.
Seriously, have fun with it.
I love when women actually ask for what they want.
It is so rare.
And just thinking about it gives you clarity.
And if you're not asking for what you want, then just acting on it gives you practice.
It's a really rare chance to shape your own coaching experience based on what you actually want or need.
I can't wait to see what you choose.
All right, my friend, you got this.
Let's talk again on Tuesday.
Ep 177: How Women Can Learn to Embrace Conflict and Tension Using Polarity Intelligence
Have you ever wondered why certain relationships or team dynamics feel draining—no matter how hard you try to fix them or avoid them?
If you’ve been feeling pulled between competing demands—your mission and your margin, your masculine drive and your feminine flow, your desire for harmony and your fear of conflict—this episode reveals why those tensions keep repeating and what’s actually underneath them.
Episode Summary
Have you ever wondered why certain relationships or team dynamics feel draining—no matter how hard you try to fix them or avoid them?
If you’ve been feeling pulled between competing demands—your mission and your margin, your masculine drive and your feminine flow, your desire for harmony and your fear of conflict—this episode reveals why those tensions keep repeating and what’s actually underneath them. Most women assume these friction points mean something is wrong… but what if they’re pointing to something essential you’ve never been taught to see?
In this conversation, you’ll discover:
• How to recognize the invisible tensions shaping your relationships, leadership, and decisions
• A new way of working with conflict that feels grounded, empowering, and surprisingly clarifying
• The mindset shift that helps you navigate home and workplace dynamics without overworking or overriding yourself
Press play to learn the polarity intelligence that makes confrontation easier, leadership clearer, and your relationships exponentially more satisfying.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
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Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
MissingLogic® Website:
Burnout Proof Leadership Podcast:
https://www.missinglogic.com/burnout-proof-leadership
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https://www.linkedin.com/company/missinglogic-llc/
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Michelle Troseth – LinkedIn:
https://www.linkedin.com/in/michelletroseth
Dr. Tracy Christopherson – LinkedIn:
Https://www.linkedin.com/in/dr-tracy-christopherson
Full Episode Transcript:
Welcome, welcome back to The Uncommon Way.
I had another one of those great conversations the other day that I just knew I had to bring
back to the podcast.
By the end of this episode, you'll be thinking about your most frustrating relationships
entirely differently and feeling much more comfortable with both confrontation and tension,
which is something that almost every woman I know can benefit from, myself included.
You will learn how to apply polarity intelligence to navigate home and workplace tensions with
confidence, build leadership skills that drive success without overworking, so definitely
speaking my language here, and you'll also get a deeper understanding of what keeps us
from leaning into tension and confrontation in the first place.
My guests this week are Tracy Christopherson and Michelle Troseth, co-founders of Missing
Logic, which is a coaching and consulting company dedicated to helping teams combat
burnout and transform from the inside out by using polarity intelligence in order to
navigate all these workplace tensions.
Tracy is coach leaders across North America for over 20 years, and Michelle was recently
the president of the National Academies of Practice, which represents 14 different health
professions, and is also a fellow in the American Academy of Nursing.
Both of them live in Michigan.
And now, let's dive in.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the
rule book and design success on their own terms.
I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies,
mindset mastery, and power boost to help you attract ideal clients, leverage your unique
genius, and scale with freedom.
Let's dive in.
All right.
Michelle and Tracy, thank you so much for being here.
We're so glad to be here, Jenna.
Yeah, thank you for the invitation.
We're excited.
Yeah.
We had a really interesting conversation when we bumped into each other before, and I thought
we should bring on here because I know that it's something every woman can relate to,
and you have such an amazing way of thinking about it and also working with it.
So we're just going to dive in.
And I think the best place to start is how your work is really based on the idea that
we often feel pulled between two different things.
So can you give us some examples of that?
Well, certainly the first thing that comes to my mind as entrepreneurs is we are tied
or torn between our work and our passion of what we're bringing to the world, but we're
also torn with our family life.
Many of us are raising children.
We have the sandwich generation going on for many of us, and that's definitely a tug of
war that many of us feel.
Yes, yes, yes.
So of course, the wanting to work more hours, but then also the wanting to be there for
everyone that needs you, needs your hours, needs your time.
Well, I think too, as women, we're torn between caring for others and caring for ourselves.
Good one.
That's a big one too.
And as an entrepreneur, I find as a woman, I'm torn between the mission, what I'm here
to do and who I'm here to serve, and the margin, because I need to make the money
but I also want to have a specific impact.
I'm here to serve in a certain way or to serve a certain group.
So those are some tensions that show up from an entrepreneur or solopreneur perspective.
Yes, yes, I know, and all different levels, right?
All the way from I've seen some people come and say, well, I couldn't work with that group
of people that I really want to work with or I couldn't do that thing because there's
just no money in it, right?
And this is the people that want to pay.
But then sometimes they're really small kind of micro compromises.
Have you noticed this with yourself?
That you kind of catch yourself in hindsight making, and then you finally see it for yourself.
Yeah, well, that can happen, I think, when you're not mindful that you have to have a
good balance between these things, right?
And you get pulled by the margin because you have to pay the bills, right?
And you need to have a living.
And so sometimes it's like the shiny object, right?
It's the thing that, oh, I could bring in all that money, right?
And then you deviate from your greater purpose or the thing that you really want to be from
that mission because you're feeling the need to fill the bucket with the money, right?
And so you're pulled that way.
And that's life.
Life is like that.
You're going to get pulled in certain directions at different times due to different reasons.
And you're going to feel that tension between that.
Yeah.
You know, another one I'm thinking of for people in kind of standard heterosexual relationships
for women the way we've grown up, there's this like polarity between wanting to be able
to do everything on your own and I can do everything a man can do.
But then at the same time, you want the strong man who can really take the lead and sweep
you off your feet, right?
It's like you can't win.
It's a both and.
It's a both and.
That's another great example, right?
Yeah.
Another thing that comes up too, and I think especially for women, is the energy, the masculine
energy and the feminine energy, especially when you're a business owner or you're working
with others, right?
There's that drive, that masculine energy that you need to put into your work.
But at the same time, there's that nurturing, right, collaborative connection energy that's
more feminine energy.
And we hold both.
And so, you know, but sometimes we're pulled one way more than the other.
Michelle and I have to manage this all the time with each other, right?
We tend to have a preference.
Each of us has a preference for the other aspect.
And so, you know, that can create tension when you're working with somebody that is
maybe more of a masculine energy and you're more of a feminine energy can feel like, you
know, like you're in conflict with each other all the time.
And many, many women entrepreneurs falsely believe that they need to be more masculine
to be successful.
And they have sometimes learned the hard way, no, I need to lean into my feminine side too
for this really to turn out the way I really want it to and to be successful and not compromise
too much.
Yeah.
And if we're going there with the feminine energetic, I also think receiving is a big
piece that we aren't taught, right?
We were taught to go out and make it happen.
And so receiving just feels like, oh, nails on a chalkboard to so many of us.
I have my mom visiting right now, as a matter of fact, and I watch us play this game of
like, oh, no, let me do that.
Oh, no, let me do that.
Oh, no, no, I don't need that.
I can do that.
And it's just ridiculous, right?
We both love giving to each other.
We both love doing for each other, but it's this like knee jerk reaction that I'm trying
to be so mindful of, like you said, because it isn't really serving us.
But anyway, and then of course, we haven't really even touched on how this shows up in
business.
So you both mentioned right now with your team, and we talked about receiving versus
going out and getting, but what other ways, because I know that you work with a lot of
teams in corporations and also, how else do you see that coming up?
Well, the one way it shows up is just individual and team, just that simplicity.
And Tracy and I, we base our business on core values.
And one of them, we take a look at how are we bringing up the best of every individual
team member?
And how are we also being the best team on how we work together?
And again, it's not an either or, it's an and and both.
So just calling that out and recognizing that that is a tension you always have to deal
with as well is one of them.
Yeah.
Yeah.
So good.
Yeah.
So I remember something you all said that I loved, which is we don't necessarily know
that this is what's going on, this like contrast and polarity, but we feel the tension.
So how does that tension manifest for your clients?
Well, it can come up in a lot of different ways.
Sometimes it feels like conflict, like you're in conflict with another because oftentimes
these are values, right?
And it can be conflict with another person.
Like I mentioned, you know, if you hold a certain perspective that appears opposing
to the other perspective, like the feminine energy and masculine energy, and you have
two individuals that are working together and one is more masculine, the other is more
feminine energy driven, it can feel like conflict between each other, like especially
if you're really holding on to your point of view or your perspective, right?
And you're at what we would say the extremes, then it feels like conflict, right?
It can show up that way.
It also sometimes shows up, I think, when people want to move from something and to
something else, because we're problem solvers, right?
So if I'm experiencing some kind of negative consequence, I want to move to the opposite
because I feel like, okay, the answer's got to be over there.
And so you're feeling that tension, that loss of something, and you want to move towards
it.
So those are a couple of ways that it can show up for people.
Michelle, do you have something else to add?
Well, I was just going to say, and you can feel it in your body.
You know, when that tension is pulling at you, you know, you can actually feel the tension.
And we often have been taught, or just how we have become who we are, we want to run
away from it.
We're not comfortable with tension.
So we think there's something wrong, and we want to avoid it.
But it's actually telling us something.
That tension's there to tell us maybe that we are over focused on one of those aspects
over the other one.
And so we need to learn how to really pay attention to that, to listen to our bodies
and feel that tension as well.
Resistance is another way it shows up when we experience resistance.
And well, oftentimes people think resistance is bad if you're trying to move something
forward or you're trying to make a change.
Can be just a personal change, and you're just feeling a lot of resistance.
Sometimes there's wisdom.
Most of the time there's wisdom in that.
There's some kind of fear driving the resistance, a loss of something that you value, right?
Or concern that you won't be able to maintain what you value most if you make the adjustment
or you make a change.
So resistance is another way that these tensions show up.
Get it.
Okay, so you're feeling this tension often in your body, right?
There's these two different polarities, these contrasts that are pulling you back and forth.
And they're showing up in all different ways in your life.
So then I'm curious, how do you begin to, I don't know, work with that, lessen that?
You've kind of hinted at it in some of the things you've been talking about.
But what would be kind of your overview of it and your diagnosis if you were talking
to someone that was experiencing that?
Well, the first thing is to recognize that polarities are interdependent pairs of values
or perspectives or points of view that need each other over time.
So I think it's understanding that concept and that they actually do need each other.
The feminine needs the masculine.
So that concept is really important.
And then understanding that they're ongoing.
They never go away.
And that's a gift when you realize that.
Because then you can learn how to leverage them and develop that polarity mindset.
Now the first step in developing a polarity mindset is being able to differentiate between
a problem, a true problem, and a polarity.
Yeah.
I love that.
Okay, tell me more.
Problems have endpoints, right?
We always like to use the analogy, right?
In households all over the country in the evening, the biggest problem is what are we
having for dinner, right?
Yes.
And we're going to make, you know, we might have three options.
Let's go out to eat, you know, let's just have something light or let's, it's warm night,
let's cook on the grill, right?
Like we got three options.
We're not going to do all three of them to solve that problem.
We're going to pick one, we're going to apply it, and we're going to solve the problem.
It'll be over.
As soon as we eat dinner, we're done, right?
Until the next night.
But the problem goes away when you apply the solution, right?
But with a polarity, it's never one.
It's always a both and.
And so there's two alternatives, but you can't apply only one.
You have to apply both, and you have to do so in a way that helps you get the benefits
of both.
And that's because polarities are ongoing, as Michelle said, they never end.
So that's another indicator when we're talking to somebody, we'll say, have you dealt with
this before?
Oh, multiple times.
Then that's an indicator that you have a polarity, not a problem to solve.
And when you think about it, for the time we were kids, we're taught to problem solve,
right?
Even when it comes to just when we were little, like, what's this?
They point to your nose, right?
And you say, oh, that's my nose.
And everybody cheers.
So, yeah, right.
That's so awesome.
Right.
What's this?
You know, you point to your ear and they say my chin, you go, no, no, no, no, that's
not right.
Right.
So we're taught if this is right, that's wrong.
If this is the correct answer, that's the wrong answer.
And we're taught this problem solving thinking, right?
Either or, pick the right answer, apply it in your golden, right?
And as leaders, we grow up, like we learn to problem solve, the bigger the problem we
can solve, the higher we climb the ladder.
As a business owner, the bigger problems you can solve, the better off your business will
be, right?
But most of the things that we deal with are not problems.
They're these polarities.
They're both ands.
And we're trying to make false choices by choosing one over the other.
If we over-focus on mission to the neglect of margin, we're always going to have a negative
consequence because to have a successful, thriving business, you have to serve both
your mission and your margin, right?
To have a strong organization, you need the strength of the individual and the strength
of the team to leverage your, to get the outcomes that you truly want.
I love it.
Yes.
So good.
So good.
So if they're ongoing and if there is a way forward, what changes for your clients after
they work with you and after they develop this polarity mindset?
Well, there's several.
One of them, I had mentioned work-life balance in the very beginning because most people
don't believe it's possible.
We've worked with leaders.
We worked with this one leader and she actually thought you had to retire before you could
even step a foot into work-life balance.
And she realized that, you know, that's not true.
And it is a dynamic balance.
And there are ways that we teach people how to take action on both their professional
life and their personal life, how to really tap into things that fill their bucket and
how that shows up for them.
And so that really changed a lot for her.
And we've had other leaders we've worked with too, that even their husbands are like, isn't
it time you talked to Michelle and Tracy again because their lives had become so much more
balanced on a personal, professional perspective.
So that's one way we have helped a lot of leaders.
Tracy has some other examples.
I think the other I would say is it improves their performance.
So when you're not managing the same problems over and over and over, right, you can put
your attention on the things that matter most.
So it really helps you, especially, you know, when it comes to planning and executing as
a business owner or a leader.
So you can really to act your performance when you can manage the tensions that you
face on an ongoing basis.
And I think the other thing is that for leaders, it gives them a language to describe what
they're experiencing in a way, a methodology, a strategy.
So they actually, you know, we map these out.
We make that we take this concept and we make it very concrete and actionable.
Right. So there's a strategy that they follow.
And because they have that knowledge and that wisdom and they're monitoring all the time,
they can tell when they're over focusing in one area and neglecting another.
They know when they get pulled towards one area more than another.
If they're experiencing some challenges at home, maybe a parent is ill or they get ill
and they have to give their attention more to their personal life, they know they can't
just drop what's happening in their professional life that they have.
But they also know they can prioritize the actions that will get them the biggest outcome
and they have a way to navigate this.
And so they prevents burnout, helps improve their performance, makes them a more effective
leader because it's not just the polarity.
These are tensions.
Right.
And you're in tension with other people or even with yourself.
So it's important to be in healthy relationship with yourself and with others and to have
meaningful dialogue around what you're experiencing and what perspectives other people hold and
what their values are.
Because that's where the tension is sitting between interdependent values or points of
view or perspective.
So those other aspects are a part of it as well.
So it makes you a more well-rounded, productive, resilient leader or business owner.
I love it.
I remember once I was speaking with a client who really wanted to grow her team, but she
was feeling so much conflict, I guess, but also like a sense of closing in on herself.
Like it really felt like she didn't want any kind of confrontation happening between the
team.
And we started visualizing a scenario where everyone was like actively sitting around
a table and giving all of this great input.
And then together they would be able to come up with something that was so much better
than one person alone could have come up with.
But I think what I love in our conversation talking about was just how difficult that
is for so many women and that we aren't taught to deal with tension or to deal with conflict
or deal with differing opinions.
It automatically means it's bad.
So can you talk about that specifically?
Well, that's kind of the norms, Trace and I call it the norms we grew up with, right?
And so it just is your default that that's wrong and that you shouldn't oppose another
person's perspective.
You shouldn't put yourself first.
Many of us have been indoctrinated into servant leadership and serving our family first.
So that's a lot of where it comes from.
And it's recognizing there is just this gift of recognizing that there's so much wisdom
out there that can be tapped and that everyone has a wisdom that we don't have.
And that's where understanding how the polarities work, knowing how to engage in meaningful
dialogue, how to, you know, not being afraid of it, but like going into it and knowing
that there's going to be much more uncovered than if I just hold everything close to myself
and continue to not empower myself, basically.
I think the whole concept gives people hope.
Because they know now what it is that they're experiencing and they understand we teach
them how it works.
There's a way that this tension and this energy works.
And when you understand that, you can more readily recognize what you're sitting in,
what you're experiencing.
And it gives you hope because you don't have to choose.
And it doesn't have to be one or the other.
It can be a both and.
And when you know that, then you can sit with others in a different way, more open and feel
less tension around it and just start to use inquiry and really deeply be curious and understand
what's informing the other person and seeing that resistance or tension isn't bad.
And there's actually wisdom in it that there may be something they know or they've experienced
that you have not had the benefit of.
And we have been in groups where one person brought their voice in opposition to what
was happening and it totally changed the trajectory of where this group went because they were
open to hearing a different perspective.
And when you think about the tensions and the conflict and the polarization we're experiencing
today, right, it just in our country alone, in our communities, you know, it is so hopeful
to know it doesn't have to be your way or my way.
And I don't have to give up what I value to embody and embrace and welcome what you value
that there can be a benefit to both.
And if we can instill this in ourselves and be leaders and demonstrate it with others,
then then we'll start to create that ripple effect, right.
And it just is so freeing because it takes the pressure off of you and opens you up in
a way that makes it feel less.
There's just less tension around it.
You just understand it in a way other people haven't understood.
I always like to say, like, we don't believe in gravity, right?
We don't believe in it.
We have an experience of it every day.
It holds us to the ground, right?
Like it keeps us here on Earth.
And polarities are the same way.
Once you have an understanding of it, it's the same way.
It just feels like a natural, oh, this is what's happening.
How did you all get started with this work?
Well, we worked for many years with leaders across North America and we're like many other
people.
From something to something else, we were watching them trying to navigate major change
and keep coming up with the same issues over and over again.
And so along our path, we met Barry Johnson, who wrote the book Polarity Management and
he started working with us and we really began to really understand this concept and applying
it to our lives and helping other leaders apply it to.
And then in 2018, when we started Missing Logic, we started it around the concept originally
around the importance of bringing polarities to the world because it is so misunderstood.
There's the lack of awareness of it.
And that's why we even named our company the Missing Logic, because it's missing.
So that's how we started, but then eventually we evolved it to the concept.
It's not just understanding how polarities work.
It's really being able to develop and sustain healthy relationships when you're dealing
with these polarities and tensions.
It's being able to engage in meaningful dialogue and ask questions and create that shared understanding
through how we communicate with each other.
And it's really those three elements, polarity mindset, healthy relationships, and meaningful
dialogue that comprise polarity intelligence.
Yeah, some of the initial work that we did was around creating healthy cultures, healthy
workplaces that were engaging, that brought all members of the team together.
Everybody's voice was heard.
And that's where we really developed the skills around healthy relationships and meaningful
dialogue.
And we worked with individuals and organizations to embed these principles into how they operated.
Like it was just woven into the fabric of the organization and to the way that leaders
led.
And it was so powerful.
So we knew that in order to sit in these tensions, if you don't have those skills, you're not
going to be able to navigate it well.
So that's why all three of them are so essential.
Thank you so much for coming on today.
I think it's just going to change the way that all the listeners and me too, as I just
walk through my day tomorrow, it's just going to be different because of this conversation.
Yeah.
Thank you so much.
We like to say, you know, it's like that Sixth Sense movie, you know, I see dead people.
It's like you see polarities.
Once you know what they are, you see them everywhere.
Yeah.
Yeah.
Where can people find you?
Well, our website is thesignalogic.com, so you can check us out there.
But we also have a podcast ourselves called Burnout Proof Leadership.
Tracy and I really uncover many of the polarities that can help us become burnout proof if we
leverage them very well.
And every Friday, we do a 10 minute polarity spotlight, shining a spotlight on a key polarity
in the world today.
So you can find us there.
And then we also are on LinkedIn, both personally and we have a Missing Logic LinkedIn as well.
Yeah.
And we have a polarity intelligence website too, so you can find us there too.
And our book.
Oh, yeah.
Yeah.
The name of the book is Polarity Intelligence, The Missing Logic and Leadership.
Wonderful.
Okay.
Well, I'll put links to all of that in the show notes.
Thank you so much for coming on.
You're so welcome.
Thank you.
It was a wonderful conversation.
Thank you.
Ep 176: Personal Update: Life in Mallorca After One Year Here
In this episode, Jenna opens the door to life in Mallorca after a full year—the real version, not the glossy Instagram version—sharing the daily lifestyle shifts, cultural differences, and behind-the-scenes of the day to day. If you’ve ever dreamed of moving abroad for a better life or simply wondered what a three-day workweek and new country actually look like in real life, you’ll want to listen in.
Episode Summary
In this episode, Jenna opens the door to life in Mallorca after a full year—the real version, not the glossy Instagram version—sharing the daily lifestyle shifts, cultural differences, and behind-the-scenes of the day to day. If you’ve ever dreamed of moving abroad for a better life or simply wondered what a three-day workweek and new country actually look like in real life, you’ll want to listen in.
Inside, you’ll discover:
• What makes Mallorca feel completely different from the version of “Spain” most people picture
• The surprising community and lifestyle advantages that make the challenges worth it
• How Jenna manages business, parenting, and major life transitions with minimal impacts to peace, income, or freedom
Hit play now for a candid, refreshing, and eye-opening look at what life really becomes when you redesign it on your own terms.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
In this episode, I'm going to catch you all up on what it's like for me living in Spain,
having been here for about a year now. Welcome to The Uncommon Way, where high-achieving women,
entrepreneurs, and leaders pitch the rulebook and design success on their own terms. I'm your host,
Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery,
and power moves to help you attract ideal clients, leverage your unique genius,
and scale with freedom. Let's dive in. Welcome, welcome back to The Uncommon Way.
I get a lot of questions about what it's like living in Spain and what I do on the daily and
all the things. And I just thought I'd record an episode about it. I really, really love any and
all questions that come in. I'm so grateful because it gives me something to respond to.
It makes this part of the job really fun and easy, more like we're having a conversation.
And so if a little thought ever pops through your mind when I'm talking and you're like,
I wonder about this, whether that's my life, my business, or business questions in general,
ways that I think about things, please just pop into my DMs, respond to any of my emails,
and let me know. As a content creator, I want to respond to things that you're looking for. So
keep them coming. Okay. So we are so glad that we chose to move to Majorca. In some of my earlier
episodes, I was honest about how it was kind of a bumpy landing. It was a rough process,
but we were really always in love with the place, just not in love with the process of
getting settled in the place. And the first thing I really have to let people know when
they're wondering about my life here is that Majorca, it's not Spain, really. I mean,
it's more Spanish than French, of course, but it's not like the idea you probably have in your head
about Spain. When I used to live in Andalucia, which is southern Spain, they used to say that
people from up here, like from the Barcelona region, and then the islands are kind of offshoots
of that region, that they're really more like Germans than Spanish. They are more industrious,
they tend to keep to themselves more, there's colder weather up here. And so they're a richer
part of the country. And so they used to say, oh, those are the Germans of Spain. And so really,
the people that are native here to Majorca, they have a culture where they are very private
and a bit slow to warm up to outsiders. And that's because they have such a long history of being
invaded by different cultures. They had a very strategic place in the Mediterranean and lots of
pirate invasions. And so the people that lived here just learned to be distrustful of foreigners
and to really kind of close in in their own little communities. So I think the biggest
downside of living here is that we don't get that immersion into the Spanish culture that a lot of
expats talk about, about how warm the people are and how fun it is. And I've certainly experienced
that myself in decades past. But what we do get here is that there are a lot of mainland Spaniards
that are here and also a huge international community, South Americans, Europeans, Africans,
Australians, and yes, more and more Americans. And that really creates its own culture. And it's a
culture that I absolutely adore. I was talking to my friend the other day who's from the UK,
and she was saying, when she thinks about it, what she realizes is that she has so many friends back
in the UK who are like, yes, we want to move to Majorca. We're going to do it someday. But they
don't actually do it. And the thing about everyone that's here in Majorca is that they've actually
done it. They've actually made the difficult choice and the decision and moved forward all because
we want a better lifestyle. That's the reason that we're all here. It reminds me of my ancestors
that came over from Ireland to the United States. And they also were really leaving behind everything
they knew so that they could have a better life, their children could have a better life. And they
were more excited about that prospect than they were fearing what they would, you know, the pain
they would go through or what they would leave behind. And it's that kind of orientation that
just draws to it a really special group of people. It is a very, very easy to make friends here.
People are very warm and inviting and helping each other out because we are each other's family.
None of us have family or older established friend group here, or older established friends groups
here. We are it. Kids learn that people come from all over, that speaking multiple languages is
normal. They all learn the ones that I know, of course, because we send Bill into an English
speaking school, but a lot of other people send their children to English speaking schools because
they speak a different language at home and they want their children to become fluent in English.
So by the way, the reason we send Dylan to an English speaking school is because he does have
other needs like ADHD and those schools tend to be a bit more progressive and a little less
structured. They allow him a bit more freedom, but also because the predominant language that's
taught here is not Spanish. It's not Castellano. It's Catalan, which is a language that they speak
in this northeastern part of Spain. And it's a language that you will use if you live in this
part of Spain, but nowhere else in the world. So it's not where we want to prioritize his learning.
But anyway, a lot of people do send their children here. So of course, they're speaking a different
language at home. Maybe that's Brazilian or German or Swedish or whatever it is. And then
they're learning English. And then everyone in these schools is learning both Spanish and Catalan
at the same time. So with all of that diversity of language and cultures, they really learn that no
one place on earth is better than any other place, except of course that Mallorca is the best.
But no, really, it's really all about what you choose and where you choose to live.
It's not a tribal culture. And it's very family-friendly as well. Like we in the
spring and early fall, we're going to the beach after school. We meet up with our friends there.
The kids get all this free play. We tend to meet up in playgrounds after school. And that's not
everywhere. But luckily with our school and our area we live, our friend group,
they just have all this free play in the playgrounds while the adults are chatting and
catching up, both men and women. They will go out to like, there are cool areas where there are
farms that have things set up for kids to play on, like hay barrels and trampolines. And you
could feed the animals. And basically the kids just get to run wild. I think that's a big priority
for a lot of the parents here. The kids just get to run wild. And then of course we also get to
socialize and have some fun while they're doing it. So we'll go to these farms. We'll barbecue,
cook out. We'll just spend the whole day there and the kids can have fun.
When there's water, slide parks, zip lining, I mean, this is a huge tourist area. So they need
to create activities for all the tourists that come in and fun things to do. And of course the
rest of us get to enjoy this when the tourists leave in the summer and we're left for the rest
of the year. There's indoor things like trampoline parks. There's festivals going on constantly.
Every little town is always having a festival for their saint or there's an olive oil festival or
here's the stomping of the grapes, you know, for the wine season. And there's just always something
going on. Something that my friends and I love to do is actually get away from all of that and go
out into nature and hike. And when we were choosing a place to live, that's one of the things
that we loved most was that there's this vibrant, really cool city, Palma, with a very, very active
airport because so many people are coming here. But it's also, you can just 20 minutes, you can
drive out of the city and be in a gorgeous, you know, mountain range. That's a protected forest
and beautiful coves and beaches and the nature here is just absolutely breathtaking. In my opinion,
the most beautiful place in the world, but I'm very partial. And so my friends and I love to
hike through all of this beauty and we'll go on these nice long hikes and then we'll try a new
restaurant for lunch and just kind of have this lazy lunch where we're just talking and catching
up. We went out for a girls night the other night. It was such a cool concept. This was in Palma,
in the city. And what you do is you go to four different restaurants. It's all arranged by these
two girls from Holland. They're really nice. But what they do is you get sort of like a little
tapa or a little, one little plate and a glass of wine or whatever you want to drink at each of the
restaurants. And you're going to four different restaurants and in between each one, you're
walking. So it's like a four hour event through the night. And you get to sample all these
different restaurants and you don't have to worry about making reservations or where to go or the
map. It's all provided for you. And we were all laughing and saying, this is the perfect mom's
night out because we don't have to think about anything. We don't have to remember anything,
plan anything. It was just like, oh, it was so fun. But those are the kind of fun, different
things that are always available that you get in a city that I did not get in our last home in the
farmland of Pennsylvania. There are always a lot of cultural events going on. We just went to the
big wine festival. There's big wine country here. And so they all come together in an area of Palma
and you can sample all the different wines and they have live music and food trucks. And this is
also, Mallorca is really the yachting capital of Europe or one of the top two. And so there are a
lot of different events drawing in people from all over and different sailing regattas and things.
And now though, it's becoming Christmas market season. So this next week coming from recording,
probably actually when this is released, that's when the Christmas markets start opening up.
And that's always a lot of fun to go to as well. The lights, of course, are so pretty. All the
towns and even the little towns are lit up with lights. It's very magical, of course, being in
Europe for the Christmas season. And it's interesting because when I'm interviewed,
I've been doing a podcast tour lately and when I'm interviewed and I specifically am talking about
working a shorter work week, because that is something that the podcast hosts really respond
to and want to know more about, especially when I talk about a three-day work week. But they're
always like, what do you do? What do you do with your extra time? And of course, there are
lots of great things, which I've just told you about, but also we're quite busy. And it's because
we didn't, it's been a little atypical, our journey moving over here, because as soon as we
finally got settled in, which was a month's long process because of the paperwork and visas and
all the steps that you have to take in order to become kind of installed here, to get a telephone,
to get a bank account, to be able to buy a car, all the things. And then we went and bought a house.
So that in many countries would have not been that big of an issue, right? You would have,
you know, the realtor would have talked to that realtor. You would have come up with a
contract that you both like and a month later you would have signed on that. That's not how it works
in Spain. It was actually about a three-month process. And then when we moved in, it's a new
build construction. So it's about two years now. There was one previous owner before us, even though
they didn't ever live in the house. That's the kind of money that is flowing around Mallorca. It's like,
I think I'm going to buy this place. No, I don't like that place. I'm going to buy this other
place instead. They never even lived here. They were from Sweden. But the issue then is that a lot
of the like new issues weren't solved, the things that weren't working. And so my husband's actually
taken over. Since he's retired, of course, he's taken over as president of the board. And there
are all of these building issues that were never done correctly and need to be gotten up to. We
need to get the building up to a certain level so that then we can begin just like the maintenance.
You know, we need to fix all the issues so then we can get to the maintenance. So it's been as if
we had a home renovation project going on all this time. And the thing is, I'm the one that
speaks Spanish. And so a lot of people around here speak English as a common language. But when it
comes to the people who are contractors or electricians, they don't necessarily speak
that much English. And with other people as well, even doctors, it just depends what their upbringing
was. And so I end up going to all the appointments or meeting with all the contractors just because
I'm the one who can facilitate the flow of information the most quickly. And so that
definitely takes a lot of time. And we also, I've mentioned before, have our son who has a very
hyperactive impulsive form of ADHD, which means he does need a care team. We need to interview
different doctors. We need different specialists. We need to find the right fit. We have more parent
teacher conferences than people with a neurotypical child might have. We switch schools with him
already once since he's been here, just so that he could have a great, big, wonderful playground
and areas to run, which we know always helps him with his ability to focus when he's actually in
the classroom. So there's been a lot going on. And that's why it's kind of funny because when
people are like, what do you do with all your time? And yes, it's all these great things,
but also I feel like I don't have time to work more right now. There's so much going on. And
I'm so glad that I designed a business where I can have that flexibility. But more importantly,
I think this is the most important part is the mindset, right? And really the spiritual trust
to not be freaking out about the fact that I'm working less, right? Or thinking that working
less means I won't be able to create results or I will, you know, the business is going to collapse
or I won't be able to create money. I really kind of really got this lesson to sink in for me. I'd
been doing the, you know, learning about it and believing this is how things should work, but it
wasn't until COVID was happening and my son was in daycare and every time there'd be one COVID
outbreak, the whole daycare would shut down, you know? And so all of a sudden he'd be home for two
weeks and it would throw such a wrench. And I remember I was working towards a year-long goal.
And right then at the beginning of December, they said the announcement that kids were going to be
home. And I thought, you know, I saw my brain go to, well, this is it. Goal's not going to happen.
It's just impossible. And I just really took this moment as an opportunity once and for all to get
that kind of thinking out of my head and remember that time does not create value. I'm the one that
creates value. And what are the very small strategic moves that I can make that really
don't take time but yield big results? And so that was a huge evidence builder for me. I did
make my year-end goal and it's really been a life changer. I know it's hard for people to believe
when they haven't lived through it and they haven't done the work around it. I remember being there,
but now that I'm on the other side, I am so grateful because client numbers can go up and
down. My availability to work can go up and down and yet my lifestyle continues really wonderfully.
Like, money is always coming in and safety and, you know, happiness is always coming in as well.
And it's all because of this disconnection, the fact that I've been able to separate and disconnect
abundance from doing this. I've known plenty of people who are constantly doing and constantly
broke. So doing is not the key to abundance. Now, being real about the doingness, I have been
choosing to work some nights lately because I am launching a new membership community. This is the
first time I'm announcing it publicly. And I've been wanting to work on, you know, the ads, the
backend stuff, all the tech that's super fun for me, the curriculum. And I just, I really like it.
So it's not a hardship in any way. I will tell you what is a hardship. When I have podcast interviews
or I hold a meet and greet or a webinar or something at 8 30 my time, that is not something I like
at all. But because of the time zones, that is really the most effective time to do those things.
That's when I'm able to connect with the podcast host. And A, my brain is tired. 10 o'clock is
actually when I get my second wind. I'm really great after 10 o'clock, but unfortunately I can't
take advantage of that because my little guy wakes up way too early. And if I do not have a
full night's sleep, things get really ugly around here. I'm very, very like sad and depressed and
cranky and things just, I don't have the motivation and I know how this works in the brain. I understand
exactly what's going on. And so I really do prioritize sleep. But also the thing that gets
to me, it's like my inner free spirit just doesn't like it. She just puts her foot down
and she's like, oh hell no. Because even though I'm reminding her, but you have your mornings free
or your afternoons free, she remembers that when Dylan was an infant, I worked every single night
except Fridays for two years. So I think she's just not having it. She is not in full trust
that I'm not going to revert to the old ways, even though I actually feel like the adult in me, the
CEO of my mind feels very certain that we're not going back there. But everyday life is,
it's interesting here. I mean, I love noting the differences. There are pros and cons. Some of the
things are just so much easier. And I think to myself, why don't we do it like this back in the
States? For instance, when you're in a parking garage, it takes a picture of your plate when
you're driving in. And so you don't have to even hold up a ticket or anything when you're leaving
the parking garage. The gate just knows you and opens up. I can only assume that it's because of
privacy issues in the United States that people don't want a picture of their license plate being
taken or something. I don't know, but it just makes it so much more easy and efficient. You just drive
up and you go out, right? And they use WhatsApp here for everything all the time. And it makes
life so convenient. For instance, my mom's coming to visit now for Thanksgiving and I wanted to get
her some help going through the airport. So I was able to WhatsApp Iberia Airlines and be like, hey,
can you help her with airport assistance? And that's just something I can't imagine doing in
the States. I would have to call or of course they'd try and make me go through the website,
but then the website wouldn't really be working. And I'd have to call customer support and it'd
be this long wait. And then I'd finally get through and I'd have to have this whole conversation with
people, but it's just done with a couple of text messages here. It's so nice. Same with my pharmacy.
When I need some medicine, I send them a little text. Like my pharmacist, I know my pharmacist,
it's this tiny little, her name's Pilar, and it's this just tiny little place. And I walk in and she
says hi and she goes and gets my medicine from the back and I pay for it and I leave. That's it.
Oh, and by the way, if I ordered in the morning, it's there by five in the evening.
But on the downside, things take so long here. Like I mentioned with buying the property,
you just have to tack on extra months to everything you want done, which is why
all of this building renovation, I guess, upkeep things that we've been doing has just been dragging
on for so long. And it's there, but it's also in government things. And we only got a one-year visa,
so we had to reapply for a visa. And it's a very long thing and there are tax certifications that
you need. And the work here is not always the highest quality. Our Swedish neighbors really
complain about this because they're used to everything just being so perfect and efficient.
And we have an issue right now. I'm actually recording this with a scarf around my neck
because we're having issues with the heating. Now, it's only been cold here. We've only needed
the heating in the last week, so it hasn't been an issue. But we moved in in spring and we noticed
the heating seemed a little wonky. It didn't really seem to correspond to what we were putting on the
thermostats, but it so quickly got warm that we turned the heating off and we just haven't had to
think about it. But wouldn't you know, we turned the heating back on and it just was not working.
Our room was freezing cold and the office here was boiling hot. Well, this is also the guest room.
This is where mom's going to be sleeping, so I knew she would just die if the room were boiling
hot. So we got someone in to look at it. And it turns out that when they built the building,
all of the valves were switched incorrectly for the floor heating. And so the thermostat for one
room is actually controlling the heat in another room. That thermostat is controlling the heat in
another room. So of course, the thermostat with the control keeps reading the temperature saying,
it's still cold in here. So it keeps pumping up the heat more and more and more. Meanwhile,
the other room's getting boiling hot, but there's no feedback loop to turn off the floor heating.
So we finally figured it out. It's good. But now we're in the getting it fixed stage,
which is a whole other process, especially if you need to order a part or something.
So anyway, a scarf in the meantime. Luckily, these things are not coming out of our pocket
because Spain has strong laws about when a building is built, how long the developer is
responsible to get all of these kinds of issues taken care of. So that also adds to like the
slowness of the issue because obviously the developer is upset with the contractor who built
the building incorrectly and the contractor's done. So they want nothing to do with it. And
it's just like they're good and bad things about all of this. Some of them we've just decided to
pay for out of pocket because we wanted to get them done. But on the plus side, the service costs
tend to be a lot lower for certain things like babysitting and gardening, things like that.
And there's no tipping here. And it's so funny because as more and more Americans are coming
in, there's now a nonstop flight from Newark that is functioning like spring through fall.
And we notice where the Americans are hanging out and the people, the service people there
are getting really used to tipping. Like it's starting to become a thing where it's like,
come on, where's my tip? I mean, not overtly, but we're seeing that happen. And Ben and I are like,
no, the Americans are coming. They're going to change the culture. Because another thing that
has started happening, this never used to happen in Spain. You used to be able to, if you sat down
at that table, that table was yours for the night, whether or not you're having just like
one more bottle of water or whatever, that is your table. Well, they're starting to put time
limits on the table and think about profit and efficiency and all those things, which are great
for them for business owners. But it does change the atmosphere. You know, it is, you do feel
rushed. It used to be that you had to try so hard to get the server's attention and tell them that
you were ready for the check. Like if you didn't know to ask for the check, you would literally
sit there all night because that server was not going to come bring you the check. That would have
been so rude. That would have meant like they were trying to kick you out. And then after you
finally asked for the check and they gave you the check, they would always invite you to a chupito.
Chupito is like a little suck. And that's what they call a shot, right? A shot of something,
which they believe was for the digestion. So it would be like an herb liqueur or some sort of
little schnapps or something or vodka or something that was supposed to apparently help with the
digestion. And it was a really, it was their way of saying, thank you for choosing us for choosing
to spend your money here. Unfortunately, that is kind of also in this part of the country anyway,
kind of gone by the wayside. And it's really too bad. I think it's just more about efficiency and
money rather than it is about the really cultivating the people that are coming to eat at your
establishment. Anyway, off of my little thing. Another great thing here is that the buses are
free. So you're taking public transportation. They're really encouraging people to drive less
and use more earth-friendly forms of transportation. They're very much more environmentally conscious
here. Also, all of the streets get cleaned by street cleaners. Now the downside is that because
the streets get cleaned by street cleaners, people often will leave just a little bit more,
not so much litter, sometimes litter, but also like unfortunately excrement from dogs and animals
and things. But luckily there are street cleaners coming along to clean everything up and keep the
streets clean. And so we're starting to get used to social services. We're starting to get used to
this kind of higher overall quality for everyone type of living, but it still makes us scratch our
head every once in a while. And you see this kind of shift between the old and the new coming
about. Like for instance, with shopping, you still see the older people with their little,
they're like little shopping suitcases on wheels that they, like an overnighter bag that you'd take
into the airport. It's like that, but that's what they put their groceries in. And you still see
these people that in the, you know, a couple of decades ago when I lived here, people would still
go to the bakery and they'd get their daily bread and then they'd go to the fruit store and they'd
get the fruits and vegetables they were going to need for the meal. And then they'd go to the butcher
and they'd get the meat that they're going to get. But now we tend to have, it's pretty similar as
anywhere else. You have like larger supermarkets, of course you can order delivery from the
supermarkets, but you still see elderly people who are maintaining their old habits and ways and
wheeling these suitcases around, especially in the markets. They have wonderful farmers markets
and gourmet markets and things. But the reason it's important about that I see these activities
of elderly people is so important is because they are so active. All walking around, they're walking
up and down hills. There are a lot of hills around here. They're very, very active and very involved
still. And that's a huge reason we moved here was really for the Blue Zone lifestyle where,
you know, longevity has been shown to increase in areas where people do maintain active levels
and are still climbing hills and doing gardening and have really strong communities and are eating
healthy food. And I really get to see that play out here. Like even the younger people here, very,
very active. Everybody is cycling or playing pickleball. That's what it's called. They call
it paddle here. It's slightly different, but or tennis or they're hiking or doing water sports.
And like I went to a birthday party with a girlfriend recently and she chose to have a
birthday party around Tardeo and that is, Tarde means afternoon, and that is this phenomenon of
clubbing actually in the evening, specifically for people who are kind of in their 30s, 40s,
50s, 60s. You know, it's basically not the younger crowd that goes out from 1 or 2 a.m. until the wee
hours of the morning. It's more for people who want to be asleep by midnight or so. And a lot
of times people don't even have dinner, so they actually do this before they go to dinner. Oh,
I'd laugh. It's just so different, so fun. But anyway, they have these clubs which are just
for people that, you know, and they get started around maybe, I don't know, six in the afternoon
and people have had a long lunch. Maybe they've had some tapas or something and then they go
clubbing. It just cracks me up. It wasn't really my thing, but I think I'd just rather do the full
clubbing thing if I'm going to go clubbing, which I don't anymore. But it was a fun experience. And
I just love that stuff like that exists. Like, I love that there's no age limit on when you can
go dancing, you know, or that there's no, you know, that people are out and about and people
are living full lives for the entirety of their lives and spending time with friends and family.
It's a really nice thing to see, I think, especially in this age where everything's
becoming so much more automated and depersonalized and AI is everywhere. It's just wonderful to get
back to humans being humans. So I am about to hop off and go be a human and pick up my mother,
but I hope this was fun. Let me know. I hope it answered any questions. If not,
you know where to find me. All right. Have a wonderful week. Let's talk again on Tuesday.
Ep 175: The Alchemy of Freedom: Turning What You Want Into What Changes Your Life
Have you ever noticed how wanting more doesn’t automatically create change — but the right decision made at the right moment can transform everything?
Freedom isn’t something you stumble into; it’s something you create through a specific internal process — one most people never realize they’re missing. In this episode, you’ll learn the subtle mechanics of how desire becomes momentum, and how the decisions that actually shift your life get made long before you take any outward action.
Episode Summary
Have you ever noticed how wanting more doesn’t automatically create change — but the right decision made at the right moment can transform everything?
Freedom isn’t something you stumble into; it’s something you create through a specific internal process — one most people never realize they’re missing. In this episode, you’ll learn the subtle mechanics of how desire becomes momentum, and how the decisions that actually shift your life get made long before you take any outward action. So that you can stop circling the same goals and start seeing real, tangible change.
When you understand this process, everything opens up — because you’re no longer waiting for the perfect moment, the perfect plan, or the perfect confidence. You’ll know how to liberate yourself and create the life you’ve been craving.
Inside, you’ll discover:
Why the freedom you’ve been chasing stays out of reach—even as your business grows
What you can do TODAY to change that
The single decision that turns “someday freedom” into real freedom starting now
Press play now to learn the internal alchemy that turns what you want into what truly reshapes your business and your life — and watch how quickly freedom starts becoming your new normal.
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
In this episode, you'll discover why your business probably isn't giving you the
freedom you planned for and how to accelerate its arrival.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders ditch the rule
book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business
coach sharing business growth strategies, mindset mastery, and power moves to help you attract
ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.
Welcome, welcome back to The Uncommon Way. There is a brilliant scene in the book The Alchemist
where the young boy has gone to work for a crystal merchant and the crystal merchant tells him,
oh, business is down. If only it would take off so that I could finally accomplish my dream of
traveling to Mecca. Well, the young boy enters with all of this fresh energy and outside
perspective and finds all of these ways to make lots and lots of money. And finally, he goes to
the crystal merchant and he says, you can do it now. You can go to Mecca. And then there's this
beautiful moment of realization where the crystal merchant realizes that he prefers to keep that as
a dream. He doesn't really want to go to Mecca. He wants the dream of going to Mecca. And if he
goes to Mecca, he'll never be able to have that dream again. And what will he do with his life?
This really summarizes the experience of so many people in the world. Not that they outright
reject what they've been desiring necessarily, but that they keep the very thing that they want
at arm's length. It's a someday thing rather than a right now thing. So if you've found yourself
longing for the day when you'll finally have the business that gives you more freedom,
you are not alone. In this episode, we'll talk about why that freedom is so elusive,
what you can do now to change that, and something else probably really great that I'm not sure about
but will probably come out because I'm recording this all in one take. And frankly, I have no idea
exactly where it's going to go. So have you ever noticed how if you ask bright-eyed new
entrepreneurs why they've chosen this path, 90% of them will say it's for the freedom.
And while yes, it's true that we don't have to commute in rush hour to get to work, and
we can wear pajama bottoms on our Zoom calls if we want. I mean, I'm speaking for a friend, of course.
Most of the women that I talk to are looking forward to the day when their business gives
them the freedom they truly desire. They want freedom from all the have-tos, you know, you have
to do this, you have to do that. They want freedom from worrying about money. They want freedom to
take a few weeks off for vacation without everything grinding to a halt. They want freedom just to be
able to do whatever they want to do and not have to always follow the formulas or keep up with the
things or check all the boxes and just do, do, do. But I know that until they change one thing,
that freedom will remain just out of reach. Freedom isn't just a dream. It's a decision.
I mean, you wouldn't force yourself into the wrong relationship or stay in a job that drains you.
Yet so many of us do exactly that with our business. Maybe you follow the strategy,
the one that has to work because this is how it's worked for everybody. Or they take on the
exhausting clients because this is just the phase of business that they're in right now, or this is
just what people will buy, or this is just how people are in their industry. Or they work all
sorts of crazy hours because, yeah, it'd be nice to take some downtime. But I mean, really, is that
really possible? I mean, I'm running a business here. Or maybe they're having to clean up messes
from their team because good help is just really hard to find. And you stay within the rails.
You don't really allow yourself to walk a visionary path, to let your uncommon edge emerge,
to be the visionary you know you're capable of being, or to carry that energy where you call
the shots and with a flick of the wrist, you make things happen. You have the power. And the reason
why is because it's uncomfortable as hell, of course, to do those things. It's scary to feel
the uncertainty about whether this is the right thing to do or how people are going to react if
you show up like that, or what will the repercussions be? And so we hold back. We lie to ourselves
that at some point, the business will be totally dialed in. And then we can afford to play more,
to be more audacious, to let our team support us, to say what we want to say, to be truly free.
Except, you know what happens? You get to that place you imagine. The six figure, the seven
figure mark, whatever it is, or the big enough team, or whatever it is you're telling yourself
is the place when you can finally relax. And then it all becomes too big to break. The team depends
on you. The expenses are also high. The clients are used to this now. This is what they demand,
and the family is accustomed to this lifestyle now. So just like with the Crystal Merchant,
the business has given us the thing we asked for, but then we're still not going to Mecca.
So just for today, imagine that you could tolerate the discomfort and the uncertainty.
No problem. That your emotional capacity and risk tolerance had just suddenly increased.
You drank a potion and boom, suddenly it's totally tolerable. Imagine yourself being willing to make
the hard decisions now that come with walking a visionary path. What changes in your business?
Imagine you showed up every day playing to win rather than playing not to lose. Your business,
it fits you like a glove. It amplifies your energy, your talents, and your joy. It's
exhilarating in a way you haven't experienced since you were much younger, when you could play
and create and be bold, knowing you're okay, you're going to be fine, and you've got your back.
Are you feeling that sensation in your body? That is true freedom. The way to get to the kind of
freedom you've been imagining is by passing through what I just described. You train your
brain how to be free now, and that builds the freedom muscle so you can start experiencing
more and more of it. It just doesn't work the other way because you're training your brain to
lay low, to conform, to delay, and it becomes really, really good at it. But your business
gets to be made for you. It gets to be your own. You get to have fun with it. And the magic of it
all, the beautiful alchemy of it all, is that when you let yourself be free, really free,
that's when the success follows. The riches, the appreciation, the high caliber team members find
their way to you. Now I am definitely not saying that I am there 100% of the time. I move in that
direction, and then I swing back. I move in that direction, and then I swing back. But I'm spending
more and more time in that place than, for instance, my clients are. So if this is landing for you,
if you can feel that little spark of recognition inside, the invitation is simple. Start practicing
the version of you who is already free. Not someday, not when the revenue hits a certain mark,
not when the calendar magically opens up, but now, today, in tiny, brave micro-moments that tell
your brain, this is who I am. This is what we do, right? This is how we do around here. Because the
freedom you want, it's not waiting for you out there in the future. It's waiting for you in your
next decision. And that's when everything you've been dreaming about stops being a far-off fantasy,
and it starts becoming the only logical next chapter in your life. You really do get to have
it all. All right, my friend, thank you so much for tuning in. You got this. Go create your
Uncommon Way, and let's talk again on Tuesday.
Ep 174: [MVE] How to Take Your Power Back from “What If” Thinking
Do you ever catch yourself looping through “what if” thoughts — what if things go south if I scale back my hours, or try doing this differently, or stop doing something that used to work well?
Episode Summary
Do you ever catch yourself looping through “what if” thoughts — what if things go south if I scale back my hours, or try doing this differently, or stop doing something that used to work well?
These thoughts feel responsible… but they’re actually draining your power and keeping you from the impact, income, and confidence you’re meant for. In this episode, you’ll learn a specific tool to stop “what if” thinking from dictating your next move — and instead, turn uncertainty into clarity and momentum, no matter what’s happening in your business.
Inside, you’ll discover:
The hidden mental loop that keeps even high achievers second-guessing their decisions — and how to break free from it instantly.
A simple reframing technique to reclaim your personal power whenever fear, doubt, or overthinking strikes.
How to use meaning-making to create results on your terms — so you can move forward with calm confidence, even when things feel uncertain.
Press play now to learn how to take your power back from “what if” thinking — and start leading your business (and life) from clarity instead of fear.
Episodes Mentioned:
Ep# 107: How to Overcome the Fear of Letting Go and Facing Negative Consequences Using ‘Flexible Frame’: a Strategy for High Achieving Women Entrepreneurs’ Deep Fear
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
Do you secretly feel like if you aren't working constantly in your business, or at least stressing
constantly in your business, that everything will fall apart, and therefore you should
have been more responsible, then this episode is going to rock your world.
Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the
rulebook and design success on their own terms.
I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies,
mindset mastery, and power boost to help you attract ideal clients, leverage your unique
genius, and scale with freedom.
Let's dive in.
Welcome back to The Uncommon Way.
I'm recording this from my new office in Spain.
So for those of you who've been around here for a while, you know that this project is
a year in the making.
It's years in the dreaming, but one year in the making because a year ago we were visiting
here in Mallorca and decided that we were going to make it our home, and now it is.
So I'll tell you about that more in a personal episode, tell you how it's going here, but
today I'm going to share something from a recent coaching call because it's something
that everyone needs to hear.
In this episode, you will gain visibility on the common thought loop that keeps you
overworking, over-stressing, and playing small in life.
You will vastly increase your personal power with just one shift in how you think.
And for those of you who are coaches or do any kind of coaching in life, which actually
everyone does, whether it's with your children or employees or bosses or sometimes friends
and family, you'll walk away with a powerful and easy technique to help create massive
epiphanies and new results.
Now I've toyed with the idea before of taking excerpts from coaching calls and placing them
here so that you can all hear it in action, and that is actually a very, very effective
way to really help people decide if you're the coach for them.
But I've always held back because I want my clients to feel like it's a fully private
area and they can be completely vulnerable and let it all hang out.
I mean, I can't tell you how many times I've heard people say, you know, maybe this isn't
a business coaching topic, but the thing on my mind is, and really there is no separation,
we don't separate life from business because everything affects everything.
So instead of playing recordings, what I'm going to do is just tell you the story and
paraphrase the story from my point of view.
So I was on a call with a client and was saying, well, I don't know if you've heard me talk
about my client, Allie, who had a really fantastic launch and throughout the whole process she
was out snowboarding and wasn't even looking at her results.
She'd always had a goal of reaching 500 members in her membership, but had been around 450
and just couldn't really break through that last level.
And in this launch, she ended up blowing past that goal.
I think it was 550 or something, 545.
And when my client heard that, she said, yeah, but you know what I think about when you say
that is, but what if the launch hadn't gone well?
What would that have meant?
Now I hear similar questions to this so often at each stage of business, right?
If I take my foot off the gas a little and then I lose sales, what would that mean?
But if clients get disappointed or they don't get the results, what does that mean?
But if I lose followers or my audience gets angry or I'm no longer respected, then what
does that say about me?
Or what does that say about this decision or this way I've been working in my business?
And as a coach, you always need to listen to what your client is saying, of course,
but you really need to listen to what they are not saying.
Because that's going to highlight the limitations of their beliefs and their understanding.
And when my client asked me that question, what would it mean if the launch had flopped
while the other client was out snowboarding?
The thing she's not saying, the deep underlying belief is, I believe it can only mean one
thing.
As if everyone around could look at this objectively and all agree.
Sally was irresponsible and out planning and it's her fault for being so silly because
obviously you can't have a successful launch that way.
Now this is why we need coaches to help us see what we're not seeing, because we will
never on our own see it.
This is why I will never be without a coach because I'll never be outside of my own brain.
As much as I try, damn it, I will never be outside of my own brain.
And even a brain surgeon can't do surgery on herself.
So here's what you can do if you notice that someone you're coaching or speaking to is
trapped in a fixed frame of meaning like this.
I had her walk through what other meanings Allie might have come up with if, you know,
that launch were less successful than anticipated.
Not everyone is able to just spit out other ways of thinking about a topic, right?
Sometimes you will be in that position where your brain has gone into gridlock and you
just cannot see beyond that one meaning that probably you were brought up to believe.
But in this case, she did.
She was like, well, if I were her, I guess I could think maybe my expectations of how
many people would buy were off.
So there was nothing actually wrong with the launch, it was just my expectations.
Or maybe there was something else wrong with the launch and it really had nothing to do
with the snowboarding.
So I said, okay, so it sounds like the question isn't what would it have meant?
But what might she have chosen to make it mean?
Knowing that she is the only one, ultimately, who can create that meaning for herself.
And we talked about that for a bit and then I gave her some possibilities that she hadn't
thought of yet because that type of thinking is new.
And when you're not used to thinking a certain way, your brain is not just going to come
up with it automatically.
After all, we are not taught to work wise or not harder.
Of course, hustle culture seems to be increasing.
It seems to be endemic.
I'm seeing it here and believe it or not, even in Spain and certain places.
But also, I was reading, I get this, I have this thing called the baby app, and I got
it when my son was a newborn, but they still send me emails every week or so talking about
my child's stage of development based on his age.
And there was one article that came out recently, maybe some of you moms, if you're on it, you
saw it too.
But it was talking about gifted children.
And saying how so often we want to be careful to say, oh, you're in this class because you're
so smart or because you're really gifted, because then they can feel like if they fail
that, oh, what if I'm not as smart as everyone thinks I am?
I actually experienced that exact thing for myself when I was growing up.
So the app suggested instead that you say to them, you're in this class because you
worked harder than everybody else.
Now I see where it's coming from, right?
It's coming from Carol Dweck's seminal work on fixed versus growth mindsets.
However, what we are also unconsciously doing is teaching our children that working harder
is the key to their success.
I of course want to teach my child that working wiser is the key to his success and choosing
his priorities and where he wants to focus his effort and which talents he wants to develop
and which ones he really doesn't.
But that's not how I was brought up.
I was brought up that hard work pays off, and you probably were too.
So some of the meanings that I suggested were, what if she had made it mean that she just
hadn't learned to do it yet in that way?
She hadn't learned to have a successful launch while she was also letting herself go to the
slopes each day for a little bit.
So what if there is no one right way to run your business?
I know this freaks out my clients who are doctors and lawyers because they are like,
no, there must be a textbook to tell me how to do this.
And there isn't so scary.
I was speaking with someone the other day, a lawyer, and she was saying, yes, it's like
I am building the plane while it's flying and not letting it crash.
I'm like, yep, you are doing it right.
So if there's no one right way to do things, then maybe doing things with less hustle is
just a skill that you need to master rather than an irresponsible way of doing business
or the lazy way or whatever word your inner critic wants to use.
Some people might feel a little prickly about creating a more leaned back business, but
what you may not realize is that if you can do this, you can do anything.
You've learned to mold reality to what you want it to be.
You've learned that what your mind tells you isn't necessarily true and that you have power
to create your uncommon way just with your mind.
If you understand how to manage your mind and you've learned the skill of creating
results, any result, because while I love having a coach to help me see what I'm not
seeing and help me with little light bulb realizations, oh, those are so fun, aren't
they?
The real reason I have a coach is because I want to be continually growing my power,
my personal power, and we forget that the only person who decides meaning is us.
We totally give our power away when we slip into fixed frames of meaning.
We give it back to our parents or our teacher or magazines or the news or whoever's criticizing
us or whatever part of our brain happens to be criticizing us rather than cultivating
our power.
So if this is you, if you know that you too would have heard Ali's story and then in
the next instant a part of you would have felt that danger signal and said, oh, that
sounds risky because what would it have meant if the launch had failed?
Then mental agility is the number one skill you need to learn because it affects literally
every decision you make and everything you do.
Imagine the difference between someone believing there's one specific meaning about snowboarding
during a launch and then having low numbers and someone who doesn't.
The first person probably goes into a shame spiral and then ends up creating even lower
numbers and a far less pleasing life.
The other person rolls up their sleeves and gets to work.
Think about how it affects person A's stress levels, how they then write copy, how they
then show up for their clients, how their personal relationships look, how their health
starts to look, what kinds of clients they call in when their underlying vibrations are
fear and scarcity.
Think about how that accumulates over time versus person B who's moving forward confidently
and calmly like a boss and the positive results that you can create in all of those same categories.
Someone worries about the one way they might mess up if they change rather than all the
ways they're currently messing up by not changing, by not thinking outside of the box.
But not you.
You obviously are called to do things differently or you wouldn't be here listening still.
So if you've ever thought about how you wish this podcast were two-way so that you could
have me reflecting back what you are not seeing and you could ask me questions directly
and get my mentorship directly and I could teach you to manage your mind and show up
more powerfully.
Oh, and of course, we'd also create some kick-ass messaging like we did for Ali and
her lunch that allowed her to go out and snowboard.
Then I invite you to be part of our world here at The Uncommon Way.
I'll teach you how to create the life you want and the business you want rather than
to keep repeating the patterns that currently exist.
Okay friends, in this episode you learned to upend fixed-frame meaning to create more
personal power and a far more exciting, self-directed life.
I hope you enjoyed it.
And now I am off to the beach.
Talk to you next week.
Ep 173: The Inner Wealth Method for Creating Money and Transforming Obstacles, w/ Elaine Starling
How do you stay aligned, abundant, and grounded when life throws challenge after challenge your way?
If you’ve ever wondered how to keep your energy high, your mindset steady, and your ability to create wealth intact, even when everything around you feels uncertain, this episode will open up a perspective you’ve likely never considered.
Episode Summary
How do you stay aligned, abundant, and grounded when life throws challenge after challenge your way?
If you’ve ever wondered how to keep your energy high, your mindset steady, and your ability to create wealth intact, even when everything around you feels uncertain, this episode will open up a perspective you’ve likely never considered. In this conversation with TEDx speaker and abundance coach, Elaine Starling, we explore the surprising truth about how difficult times can actually expand your wealth, fulfillment, and connection
In this episode, you will:
Learn why being “out of alignment” isn’t failure, but the very thing that helps you activate abundance more fully
Discover the divine logic behind life’s challenges — and the mechanism by which frustrating moments lead to expansion
Not just understand but experience how living with grateful curiosity transforms everything — from your business to the way you meet uncertainty, fear, and joy.
Press play to learn how to create real wealth from the inside out—and start thriving no matter what life brings your way.
Episodes Mentioned:
Elaine Starling’s website: https://theabundancejourney.com/
The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.
Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.
Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
In this episode, you'll learn how to create money and rethink tough times
using the inner wealth method. Welcome, welcome back to the uncommon way. Oh my,
you know when you meet someone new and you never in a million years expect the conversation to go
that way, but it goes that way? Like maybe you assume you'll talk about the weather and then
you end up just doing it, just diving into the deep end. Well, that's what happened recently
between me and Elaine Starling, who is joining me in just a sec so we can rehash that convo here.
Elaine is a TEDx speaker, a bestselling author, a coach, and a podcast host who helps women
activate abundance in their lives, including wealth. During a near-death experience, she
downloaded some critically important information for everyone living through these tumultuous times,
but also everyone who wants to know how the heck they're supposed to remain high vibe
when everything's going to pop and still create money and abundance and amazing experiences.
So in this episode, you will learn why being out of alignment isn't failure, but the very thing
that helps you activate abundance more fully. You'll discover the divine logic behind life's
challenges and the mechanism by which frustrating moments lead to expansion, and you'll not just
understand, but experience how living with grateful curiosity transforms everything from
your business to the way that you meet uncertainty, fear, and joy. And now, please enjoy this
conversation with Elaine Starling. Welcome to The Uncommon Way, where high-achieving
women entrepreneurs and leaders pitch the rule book and design success on their own terms.
I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies,
mindset mastery, and power hoos to help you attract ideal clients, leverage your unique
genius, and scale with freedom. Let's dive in. Elaine, thank you so much for being here today.
We're really happy you're here. Thank you for having me. It's such an honor and so fun to
play with you in this arena. So Elaine and I met a while back, and we had the most interesting
conversation that I knew I just had to bring on to the show and kind of get this out there and
amplify it. And so we're just going to tease that a little bit, this epiphany that I found so
interesting, and we'll kind of work backwards and talk about how that epiphany came to be
in your life. So please share that story with us. It's so interesting.
Well, I was blessed on New Year's Day 2005 to have a stroke. And I always say blessed because
during my stroke, I got to have a conversation with my higher power, and I got a complete
download about how everything works, why we're alive, how we can live our best life, and what
happens next after this life. It's a graduation. It's not an ending. It's really no big deal.
So it was fascinating because in the middle of this conversation, I'm just asking questions. I'm
having such a good time. And all of a sudden, I call this the divine. The divine asked me a rhetorical
question. They said, okay, everything is love. You are love. The air you're breathing is love.
The chair you're sitting in is love. Everything is love. The god of your understanding is love.
So if everything is already love, how do you expand love? And I was totally stumped.
I have no clue. I kind of hope you know what's going on here.
Well, we decided to create human beings who do not think that everything is love.
That immediately creates duality. Duality gives you friction, the difference between what is
wanted and what is not wanted. And then you have two choices, the superpower of choice. You either
step back in fear, trying to stay safe and control everything, or you step forward with grateful
curiosity and love, not knowing what's coming, just trusting that there are blessings in this
moment coming for you. Every time you step forward with grateful curiosity and love,
you expand love. You expand the divine. You expand the god of your understanding. You expand all that
is. This is the rock star place to be. You have been physical many times in the past. You will be
physical many times in the future because this is how the god of your understanding grows and expands.
And be really clear here. We don't want you to be aligned all the time in perfect divine alignment.
Sure, that's the goal. Get to divine alignment. Get to unconditional love on a more consistent
basis. And we expect you to be human. In fact, we pull all kinds of shenanigans to knock you
off center and tick you off and confuse you and make you exasperated and overwhelmed and irritated
so that you will go, oh, whoops, I'm out of alignment. And then use your tools and practices
to get back into alignment. It's the being out and coming back in that grows the divine, that grows
the god of your understanding. Yeah, yeah. Elaine's making a little head explosion motion here.
Yeah, I loved when you were telling me this story because, first of all, I remember you saying that
your near-death experience was not what we read about, right? Where you just saw this light and
you were carried into the, no, it was really a conversation where they were like, good, we got
you, Elaine, quickly. Are you paying attention here? Yeah, are you paying attention? We got a
lot to share. So I just loved that. And also, I love that at this exact moment in time, there is
a lot of confusion with people. There's a lot of density and that could be anything from the big,
big macro elements, like first we have COVID and then we're having rising fascism. But it can also
be those micro moments. And for a lot of us women, those micro moments can feel even more
frustrating. Like we can handle the big stuff sometimes, but these things that happen where
you're like, again, really? Now this or now this little obstacle is popping up. And I thought this
was such a beautiful way to think about these experiences that we all have as humans, but these
are opportunities for us to grow love, to re understand again and again that we get to love.
Yeah. And one of the key distinctions that I found really useful, the divine download I received,
your vibration is the vibration of love. Now you're just like a guitar string and you know,
they have those tuning pegs on a guitar string. Those tuning pegs are your relationships and your
experiences. And what they're doing is they're tuning you into resonance with unconditional love
because you are love. You are not always unconditional love. So you're being coaxed,
cajoled, urged, encouraged, kicked to get to this space of unconditional love. And it's really funny.
I don't know if you ever experienced this when you were a kid, but when I was a little kid in
grade school, every once in a while they'd come on the loudspeaker and there'd be this.
This is a test. This is only a test of the emergency broadcasting system.
And so now every time I notice something that's kind of irritating, it could be I see something
in the news and I'm thinking whatever it is, I immediately get the sensation. This is a test.
This is only a test of the divine alignment system. Are you maintaining your inner alignment?
Please return to grateful curiosity and unconditional love right now. Cool. Thank you
for the reminder. And you know, gamify it. It is not, you can't do anything wrong, okay? You get
frustrated, you get irritated. And then especially women, we beat ourselves up.
Man, I shouldn't have done that. I can't believe. Oh, I was. Yes. You're human and it's perfectly
fine for you to be human. The divine loves it when you're human because hey, you're out of
alignment temporarily. No biggie, honey. Just take the time to get back into alignment and that will
really help us out. Oh, that is so good. Yes. I always, I absolutely agree that any kind of
obstacle that comes our way, I usually say it's an invitation to clarity, right? So it's allowing us
to get more clear on what are our values? What do we want? Who are we really? What are we bringing
into the world? And that these are, like you said about your stroke being a blessing in hindsight,
these so often are just blessings where you can look back and say, thank goodness that
thing happened. You know, thank goodness that client walked away and quit. And it got me so
frustrated. And I vowed that, you know, I was going to revamp my program or I was going to bring in
a different type of client or right. It moved me closer to my understanding of the value of
what I'm offering. I mean, these things are priceless. They're priceless. And they just
help us clarify. And the more and the clearer and clearer we get, I like to think of it as
Jedi energy, right? It's like when you become, when you just focus in and you are Jedi, right?
There's no room for second guessing. There's no room for, you know, exactly what you're about
and what you're doing. That space is just beautiful evolution. And I think that this is like a
more, you know, worldly interpretation of what you're talking about. Yeah. Where you're talking
about unconditional love. Yeah, absolutely. Yeah. And learning how you love to express yourself.
Yeah. You know, and sharing your gifts. And one of the greatest challenges we have
as human beings, we love to make things complicated. We'd like to see all the details.
We'd like to really dig in and, you know, play in the mud puddles, right? Soaking up all the stuff,
the texture, the nuance, right? And our clients want clarity. Yes. Showing from
details and you really understanding the details to be able to simplify and communicate things
clearly and easily so they can experience it. That is huge. That's when you learn the most is
when you teach because you get to incorporate it more fully. And one of the things that I've
discovered recently read a great book called The Expanded Mind. It turns out that you think with
your entire body and your hands when you use hand gestures. I'm teaching myself to use hand
gestures a lot more. When you use your hands, your body figures it out before your brain does.
I know it's weird. And I heard something recently that was just mind bending to me.
And it's really, really powerful. Your body is your subconscious mind. Your subconscious mind
is listening to absolutely everything that you say. So how often are you complimenting it? How
often are you thanking it? How often are you praising your body? How often are you directing
your body in how you choose for it to express itself? Nice. Yes. Because the energy needs to
be given direction. Yes. Yes. And also our nervous system really sets our ceiling.
There's only so far we can go with our subconscious mind, which is our body reacting to fears and
potential threats. When we haven't allowed ourselves to grow the capacity, then there's only so far we
can grow in terms of our business or our life. Very true. Very true. I have the vision of a
teeter totter where there are extreme things happening and you're out on the edges of the
teeter totter and you really feel those massive swings. Well, the more regulated you are, the
closer you are to the center, to the fulcrum. Well, you notice it going up and down, but it's
not a big deal. It kind of makes things interesting. I love that analogy. Oh, such a good visual.
I love that. Okay. So tell me about how money is a by-product of a life well-lived.
This is one of your quotes. So I love that so much. Tell me about that. Yeah. You know,
it's really interesting. A lot of people are super focused on the external world. You know,
how much do I have and how much money is coming in? What do I have to do to get it? What do I
have to do to get it? It's all about the do, the do-do, right? And it's so easy to get trapped in
piles of do-do. And it turns out that we create our external world through our inner world.
It's who we are being that determines what we do. For example, I think her name is Carol Dweck,
and she wrote a book talking about the power of a growth mindset versus a fixed mindset.
Well, your mindset is internal. It's what you're saying to yourself, like me telling myself,
oh, this is just a test from the divine. Am I aligned or not? Hey, they're just trying to
get my awareness. No biggie, right? Yes. That is what builds everything. So it's really interesting.
I will talk to someone before they become a client. And usually they say, okay, I want the revenue.
Show me the money. You know, yesterday would be great. I want the money, revenue, revenue, revenue.
Then they talk about, well, then my reputation is going to be made. You know, once the money's
coming in, I'm going to be known far and wide. This is awesome. And ultimately, I'll get to have
great relationships with people I've admired for years, me and Oprah, BFFs. And then I push them.
I'm like, well, what else would you like? What else would be great? What else would really
inspire you and make you happy? And they really have to think about it. But finally, they say,
you know, I just wish someday I haven't earned it yet, but someday I'll be able to create
incredibly rewarding experiences just by being who I am. Just making a difference with my skills,
my gifts, my talents, loving who I am. And I know even nanoseconds of that would be so amazing.
Well, the ironic thing is everything you want starts with your rewarding experience.
And it begins inside you and what you create and then project into the relationship that you have.
And people want a relationship with you because you create a rewarding experience for them.
And you control your standards. You don't control your reputation.
Your relationships will tell everybody who you are being for them. And when those three things are
there, your rewarding experience, your relationships and your reputation, the revenue is a byproduct,
an unavoidable byproduct, because money is the energy of gratitude. Money is the energy of
gratitude. So share your rewarding experience. Share your gifts. Love who you get to be in the
world. That is the most powerful contribution you can make. Love that. I feel like I should have
set this up beforehand by asking, how do women create wealth in the world? And then you would
have got into this as the answer, right? Because this is the byproduct of all of their being.
Yes. Yes. So good. And another term you've used that I love is inner wealth. So just talk a little
bit about that as well. Inner wealth is being really comfortable and enjoying who you are,
enjoying the journey. I say the most powerful state you can be in is the state of grateful
curiosity. Because then you're engaged.
That's really said that on this. Yes, already. I've been picking up on that.
I love grateful curiosity because you're engaged. You lean in. You don't know what's coming,
and that's fine. It's like you just walked into the movie. You know you love these actors. You
know they're going to do a great job. The writers are fabulous. You don't know what's going to happen.
Who cares? It's going to be a blast. You're there with grateful curiosity to witness all
the blessings that are coming in. And when you have that inner knowing, and I love this
understanding that you are love and all of the relationships, all of the experiences you have
are tuning you so that you're resonating with unconditional love. That's all that's happening.
You're just being tuned a little bit. It's not even a radical adjustment. It's just a tiny little
shift, and it makes all the difference in the world. Because when you show up from this space,
from this orientation, from this way of being, then what happens in your outer world becomes
truly magical. It really does. Anybody who looked at my life would go, holy cow, what is she doing?
And it's not really about what I'm doing. It's about who I am being, and that beingness creates
a rewarding experience that is so magnetic and so compelling and so beneficial for my relationships
that it builds the reputation and the revenues unavoidable. So that's the inner wealth. That's
coming from the inner wealth to enjoy the outer wealth as well. I have a story about grateful
curiosity that I have to share because this was a departure for me, but I leaned into it,
and I can attest, so I'm going to just bear witness here. So my son loves roller coasters.
He just turned eight, and if he wears his little sketchers that have like a little inch and a half
lift on them, he is tall enough to be able to ride the biggest, scariest roller coasters now.
He's very tall. So he was off this week, so we took him to this amusement park that has some of
the tallest, scariest roller coasters in Europe. And so because of this, I end up on going on
roller coasters that normally I would not go on. I have a terrible fear of heights. I don't like
those drops, but what I will do are the ones that accelerate quickly or that do loop-de-loops,
but I normally wouldn't go visit amusement parks on my own because I wanted to ride roller coasters.
But in this experience when we got on the scariest roller coaster that I was going to ride that day
and I was sitting next to him and we were taking off and we were doing these twists and loop-de-loops,
in that moment I was thinking, first of all, it was a gorgeous, gorgeous day. It couldn't be more
perfect, but I thought, this is amazing, this engineering. And look at us purposely creating
thrills for ourselves, whereas usually in life we would avoid these. But we're going, we're leaning
into the fear and the not knowing and the uncertainty. And as I was literally upside down,
I was thinking, what an amazing life we lead, where humans can build these amazing feats of
engineering and contraptions. And here I can be upside down on a beautiful fall day with my son
next to me, literally like rushing through the air and then flipping the other way and then
flipping back. I thought, life is amazing. And I had no idea what was going to come next, if it
would be a twist or a loop or a quick bend. But wow, I was starting to get it why people like
roller coasters. And I just couldn't help thinking, imagine if we could allow this in our lives all the
time, right? Live that fully, lean in that fully all the time. That is so beautiful because what
you're really talking about is you leverage the power of presence. You were fully present in the
moment for yourself and for your son. And when you do that, you create these incredible memories
together. The magic happens when you can get yourself present. So I teach my clients the
five powers of abundance and presence is the foundational power. If you don't have presence,
you don't get the other four. So really being willing to be fully present in the moment,
realize that unconditional divine love is in everything. And you are on a scavenger hunt.
You get to find where it's hiding, right? You can have fun exploring and discovering and your
ability to tap in. Wow, the science behind this is freaking awesome. Yes. Yes. And there's that.
Oh, so good. All right. Well, I think this is a perfect way to segue into where people can
find you because of course they want to know the other four P's and they could come hang out with
you more in order to learn more about them. So please let everyone know where they can find you.
Absolutely. Well, please visit my website, theabundancejourney.com. And my show is a
podcast and a video show on YouTube. It's also called the abundance journey. So come and visit
because you are connected. You don't realize this yet, but your energy is connected with mine and
with Jenna's permanently just because you heard this, because you felt our vibration. And we were
sending you love and blessings throughout this entire conversation, helping you increase your
resonance with your life so that you fall in love with life and with yourself again.
Oh, I love it, Elaine. It is such a joy talking to you always. Thank you so much for coming on,
sharing some of your light. I know I can personally recommend her podcast. It's just such a lift,
just like it is listening to her talk. It's so fun. Elaine, thank you for being here.
Thank you for having me, Jenna.
Ep 172: Burnout Prevention for Ambitious Women: 4 Smart Ways to Replenish Without Falling Behind
Do you ever feel like you’re running on fumes—exhausted but still afraid to slow down because you don’t want to fall behind?
Episode Summary
Do you ever feel like you’re running on fumes—exhausted but still afraid to slow down because you don’t want to fall behind?
As the pace picks up in your business and life, the idea of true rest can start to feel like a luxury you can’t afford. But what if replenishing yourself didn’t require a vacation, a day off, or dropping a single ball? In this episode, you’ll discover how to resource yourself in ways that actually increase your capacity and momentum—so you can feel clear, grounded, and energized even in your busiest seasons.
In this episode, you will learn:
How to feel refreshed and recharged without taking a single day off
The science-backed micro-practice that rewires your brain for calm, clarity, and better decisions—and takes less time than scrolling a few posts on Instagram.
Why your version of rest might actually be keeping you tired—and how to find the kind that truly replenishes you.
Press play to discover how to move beyond “clear messaging” into true resonance—and watch how you start calling in ideal clients.
Episodes Mentioned:
Ep #71: How I Structure My 33-Hour Workweek
The Uncommon Way helps ambitious women entrepreneurs and leaders rewrite the rules of success with confidence and clarity. Hosted by top business coach Jenna Harrison, this podcast blends high-level strategy with deep mindset work so you can achieve more by doing less—without guilt, burnout, or compromise.
Each episode dives into topics like leadership for women, business growth strategy, time freedom, and mindset mastery, giving you practical tools and proven insights to simplify your path to success. You’ll learn how to create magnetic messaging, design offers that sell, and step fully into your authority as a visionary leader.
If you’re ready to scale your business sustainably, elevate your thinking, and finally experience spaciousness and flow while creating extraordinary results, you’re in the right place. The Uncommon Way is your roadmap to building a business and life that feel as good as they look—because training your mind to think uncommonly unlocks a whole new level of impact and possibility.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today at the link
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
[00:00:00] In this episode, you'll discover four smart ways to replenish and rest without falling behind. Welcome to the Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, leverage your unique genius and scale with freedom.
Let's dive in. Welcome, welcome to The Uncommon Way. If you are like most women, I know your life is probably getting pretty busy right now. You are heading into one of the busiest seasons of the year. Probably got lots going on. There's some caregiving in there somewhere. Children or parents or your fur baby.
And to top it all off, it's busy season at work too. Maybe you're planning for Black Friday promotions, you're in the middle of a launch, or you're just feeling the rush of clients who are ready to start spending down their budgets. Or they're feeling really motivated now that there's a [00:01:00] nip in the air.
All of that together feels at best, overwhelming, and at worst, just completely exhausting and unsustainable. If you are beginning to worry about burnout now or in the future, you wouldn't be the only one. I guess the obvious solution is don't do it anymore, but easier said than done. Right. One of the most common objections I get from high achieving women when I talk about decreasing the amount of stuff piling up for them is I can't afford to fall behind.
So today I'm giving you four smart ways to resource yourself, to replenish, to rest that are nourishing, but also completely doable and won't knock you off your game even if you are a type A overachiever. Who is halfway to burnout, but staring at really tight deadlines, so you just can't stop. In this episode, you'll discover how to feel [00:02:00] refreshed and recharged without taking a single day off.
You'll learn the science backed micro practice that rewires your brain for calm, clarity and better decisions, and takes less time than scrolling a few posts on Instagram, and you'll find out why your version of rest might actually be keeping you tired. How to find the kind that truly replenishes you.
I'm so excited you're taking the time to listen to this episode because my life is so much better now that I'm using these techniques, and I know yours will be too because I've tried them out with clients and they create huge changes in their lives too. So let's get down to it. The first is to normalize and habitualize micro rest.
This one's really important, so I'm gonna spend the most time on it. Here is a very happy secret. Big rest isn't the only kind of replenishment that [00:03:00] counts. In fact, if you're waiting for a vacation or a full day off to finally give yourself a break, you are missing the whole point of replenishing your cup.
We replenish the cup now so we can continue to pour from it. Now, imagine you have a garden. Your watering can's getting low and it's obvious that you need to fill it up so you don't just keep watering the plants with no water. That's a total waste of time and energy. Obviously. It's ineffective. The plant withers.
It has to spend so much energy resuscitating itself. Once it finally does get the water again, and yet we do that to ourselves a lot. You start to feel withered. You can feel that in your body, right? And parched and shut down. But then you tell yourself it's just the season you're in right now, even though the next season might be like that too, and the season after that, [00:04:00] when the truth is you have the capability to not even need a vacation.
I know that's controversial. I'm gonna put it out there. Not even needing a vacation because you feel so good and restored all the time. Again, like a thriving plant. A plant doesn't need a break from thriving. It just keeps thriving. The truth is that high achieving women don't burn out because they can't handle everything that business or life is throwing at them.
You burn out because you're not resourcing yourself or 'cause you're not lit up at all by what you're doing. But that is a convo for another time. So let's talk about the real life equivalent of filling up your watering can. It's small moments. It could even be several seconds. It's really not a big thing.
These small moments of micro rest or micro vacations as I like to call them. I discovered it by accident one day. I was feeling very [00:05:00] stressed out and unhappy. I can't remember the exact circumstances, which is telling right. At the time, everything always seemed so urgent and important, but in hindsight, we can't even remember all these things that kept us, you know, burning the midnight oil.
Anyway, it was a weekend and I'm sure I had a million things that I needed to get done, but I couldn't because I had my son who so hyperactive and we needed to get him outside and getting exercise and it was winter, and so there happened to be this fair going on and we took him to the fair. He was bouncing around in a bouncy castle, and I just had just the worst attitude.
You know, when you're just feeling really sorry for yourself. Like it wasn't what I wanted to be doing, but I had to be giving more and more of myself, and I just felt done, like just done. And so I just laid back down in the grass, exhausted, and then my husband laid down next to me. Well, as I was laying there, [00:06:00] I had the thought like, oh, only I were in my yorker.
And then I thought, what would I be doing if I were in Myorca and it hit me in a flash that I would probably be doing exactly the same thing, at least in my dream scenario? My dream scenario was I would be laying on the beach in basically the exact same position. And once I thought about that, I started to imagine the sun on my skin and the sound of the waves, the smell of salt air.
I kind of played with the grass, but I imagined it was sand, and when I opened my eyes back up again, I felt so refreshed. It was the quickest reset ever. I didn't fully understand why it worked back then. I just knew it worked. I've since done a certification in somatic coaching. I've researched the nervous system.
I got really, really into it. I have all sorts of language and data [00:07:00] to explain what's working, but really all that matters is does it work? Right? We don't even need to know the the how just does it work. So I've carried that with me since then, and I really credit it with my sanity, especially this last year during our move.
It just feels so good to know I can reboot myself. I have that control. Kinda like, you know, reboot yourself like a computer. You know, I don't need to get a sugar hit or a caffeine rush or anything. And I'm so much a kinder to myself and others now. I used to feel like there was a little devil on my shoulder who had a whip and was just whipping me to keep going.
You know, don't drop the ball. Try harder, be better. Ironically, I now have so much more capacity than I did then I do so much more. But my days feel so much better. And of course [00:08:00] when things start working for you and you feel better, you keep doing more and more of it, though it's a virtuous cycle. We'll link to an earlier episode where I talk more about what it's like in the day-to-day for me.
I think that's really important for those of us that really can't quite imagine it yet. And you really need someone to like. Really spell it out and talk about their experience so you can kind of juxtapose it to the one you're having now. But there is data to support this, this idea of like a micro rest, micro vacations.
Now here's just one study in his book called The Power of Awe Psychotherapist. Jake Eagle talks about how he was running a, a working group and. The goal was to meditate for 10 minutes a day. He himself was, had been meditating for years and knew how life-changing it was for him. So he was having suggesting to these people that they do the same, [00:09:00] but so many of them were so busy that he ended up just kind of saying on the fly, well just try doing it for a little bit.
Like even if it's just, I don't know, less than a minute, at least tune in. Well, what was interesting is that those people reported the same or even sometimes better results than the ones that had meditated 10 minutes a day. So he shared this with a colleague of his, and then they ended up bringing it to the leading researcher on the emotion of awe, someone at uc, Berkeley, and he was completely wowed, and he suggested that they collaborate on putting together a large study with about 500 people.
So for three weeks, these 500 people were asked to focus on something that was life enhancing, that it was remarkable or amazing. Three times a day for just 20 seconds each. That's it. 20 seconds. And at the end of this time, the [00:10:00] researchers saw very significant reductions in depression, anxiety, pain, discomfort, and an increase in wellbeing.
It's interesting because before the study and those results came in, the authors talked to another researcher who said, you know what? It's foolish to run a study on awe, because awe is, it's like the Gucci bag of emotions. You know? It's nice to have, but nobody needs it. But it turns out that's not true.
So for you, these micro moments might look totally different from someone else's. Some of my clients find it critical to go outside or to lay down right, or put a warm compress over their eyes to really get into it. Otherwise, they can't really go inward. Find your own uncommon way, of course, but just know that even a 22nd time timeout between client calls can make a massive difference for you.
[00:11:00] These resets, they do more than give you a breather. They retrain your nervous system to stop bracing all the time. They signal safety and it unleashes your creativity and problem solving and amplifies your ability to be resilient. So you don't need a whole day off. What you really need is to give yourself permission to pause.
And you also need awareness. That was a problem for me to actually remember that I had to do it to turn it into a habit. I'd just forget the day would go by. I would be so busy and then I'd be like, oh my gosh, shoot. I didn't pause even once. So if you're like, me too, set a timer or create visual cues. You know, when you go in to make your lunch, you have a post-it there, whatever works for you.
And commit to actually doing it when the timer goes off, because we've all been there where our timer goes off telling us to do something and we like just clear the [00:12:00] notification, maybe grab a friend or two and make this into your own 30 day challenge so that the habit really sinks in. And then see what happens in your life.
See what changes. Don't be surprised if your capacity actually goes up too. And I wanna hear about the results, definitely DM me or just reply to any email that I send out. But this really is what sustainability looks like. You are not closing up shop or ghosting your list or firing your team because you just can't handle it anymore, and you're not crawling through the days until you can finally get to your vacation and then going through a big depression when you get back to real life.
You are learning how to put your foot on the brake before you hit the wall. Alright? Number two is to make any rest sensory, not just still. You [00:13:00] will get so much bang for your buck this way because reset is not just about lying still. I mean, how many nights have we lied awake in bed? Perfectly still, but our mind is racing.
True rest is giving your system a chance to replenish. It's creating a sense of safety for your limbic brain so that it no longer believes there's a threat, which is what's happening when you are stressed out or when you're just living in modern society with all of the stimuli that we have. When you stop rushing and you activate the joy or the pleasure sensors in your brain, it is like a secret code that tells your body and your mind to relax.
Or if you wanna say it in nerdy words, it engages the parasympathetic nervous system. So maybe you light a candle and you just focus on the delicious aroma, or you put on a favorite song, or you go outside and take your shoes off and just feel the blades of grasp between [00:14:00] your toes, scent, touch, sound.
They can all be used to signal safety and relaxation. It tricks your body out of hustle mode through this subconscious shortcut, and it's so much better than trying to tell yourself to calm down or trying to lay there and not think at all. This is why the mini vacations work so well. You are imagining the breeze, you're smelling the salt air, you're feeling the sun on your skin, and that's all without UV rays too, and the part of your brain that matters here.
It doesn't know the difference between fantasy and reality if you get the feeling that those things aren't working for you. But I will say, if you get the feeling that the things I just mentioned are not working for you, that is a sign that you're really spun up and you need to move your body like much more energetically.
Maybe you run in place, you do some squats, you pound the air. All of these things mimic the fight or [00:15:00] flight responses that would help you survive a threat if you were out in the wild. So your brain thinks, okay, whew, got away from that one coast. Must be clear. So you get the full effects of actually experiencing those things.
It might take some practice at first, might feel a little weird. That's okay. Maybe the first time you imagine one sensory detail, the second time you notice two and before long, you'll be so transported that you have to start setting an alarm to bring you back out of it so you don't get so lost in flow.
That time totally gets away from you. Okay? The third way to rest without breaking your momentum is to build in one tiny buffer at a time. Often spaciousness begins long before you actually experience it. It's okay to build space slowly. In fact, this is often how I coach clients to prep for a three day work week without guilt or panic.[00:16:00]
Each week, do one thing that'll free up time for the future you, or make an exit strategy for one recurring task on your to-do list. I had a client who always had packed weeks and she really wanted to free up at least an hour a week for some restful CEO time. She could really kind of daydream and think ahead and gather her thoughts and work on the business rather than in the business.
She had thought of delegating a task or two to free up that time, but she just thought it would take so much more work than to just do the thing herself. So she'd never actually done it. She imagined she'd have to really stop everything and take a full day to think through all this stuff and to train someone up.
But instead, we just broke it into baby steps. And one week she found time to outline the steps of one of these tasks she was gonna delegate. And the next week she wrote it up into an [00:17:00] SOP, and then the next week she walked the employee through it, through doing the task, I mean, and then the following week she let her employee do it, but she kept a close eye and offered feedback.
But pretty soon that employee did become really proficient with the task and totally removed it from the CEO's plate. And my client did get that hour that she wanted. And of course with that hour, she created so much more value for the company and just felt on top of the game. She didn't feel like she had a million balls in the air anymore, and she was probably dropping 99 of them behind her back.
It felt like she knew what she had to do and where her priorities were. That helped her end her day at a reasonable time, knowing exactly what she had to do the next day. And those kind of effects. When you have a CEO who's operating like that, those effects trickle into all areas of the business. So it didn't cost her momentum at all.
All right, [00:18:00] here is the fourth one. Choose a rest identity. If you only identify as productive, then rest will always feel like failure. So try on new identities like I'm the kind of woman who blank. I had a client who had an epiphany watching a Will Ferrell movie, probably not even one of his best movies.
It's called Daddy's Home Too, and there are these two families, and one always seems better than the other. They're just cooler. They have the cooler jobs, they drive the cooler cars, they're super gorgeous, couple, et cetera, et cetera. There's one woman in this, one family who does everything right. She's like a supermom, but the other one, which is part of this cooler family, she is laid back.
She doesn't sweat the small stuff, and she's also kind of, I don't know, naughty but super sexy. Oh my gosh. These are such awful female [00:19:00] stereotypes, right? But anyway, my client got to thinking. She's like, I've always thought that when I'm managing everything well and I'm crossing my T's and dotting my, i's that I think of that as something really powerful and superior basically.
But what if I believed the opposite? What if I believed power was about being able to roll with it and trusting myself and being super secure in my own skin? And it was just like a different lens, like putting on a different pair of glasses. She just started looking around and just seeing things differently and so she started channeling her inner Alessandra.
So the actress in the movie was the supermodel, Alessandra Ambrosio. So she'd be like, what would Alessandra do? I mean, we just gotta do what works for us, right? But really, roleplaying a new identity is something that pro athletes do, that Beyonce does. You know, the US Army teaches people to step into [00:20:00] the new identity of being a US soldier, not just working a job as a soldier.
There's a huge difference between those two. So there's no reason you shouldn't use some of this same stuff for yourself. This is actually work that we take very seriously inside the Clarity Accelerator. We really dissect the identity of the future you, the version of you that you're stepping into, and we reverse engineer all the thoughts and beliefs and the ways of being that get you there, plus all the resistance that comes up with those new ways of being.
So maybe play around with the identity of the woman who takes midday walks, who schedules in really slow mornings, who protects her energy like a pro athlete who doesn't need to be exhausted to be successful. Remember replenishment, it's part of your uncommon edge now. It's something that makes sure you outperform, not a detour from it.
This is [00:21:00] you protecting the version of you who's on stage, who's leading or launching, or just really, really like soaking every bit of juice out of life, and next time you're waiting in a doctor's office and there's no cell phone reception, then maybe just kind of contemplate what does the version of you who's rested and replenished create or decide.
That the burnt out version of you never could. The beauty is that you can do all of this stuff without changing anything in your business, without losing any momentum, so you won't fall behind. But once you start to lean into that identity, you'll probably start making different choices that lead to more replenishing behaviors and very likely a bunch of decisions.
That bring even greater results with less burnout. Alright, let's [00:22:00] recap these four so you can walk away with them clear in your mind. First you wanna normalize and habitualize micro rest, minimum three times, 20 seconds each. That's one minute out of your day you can do this. Number two, make your rest really sensory, not just still when you do rest.
Number three, build in one tiny little boundary, little inch of space at a time. Number four, pick a rest identity. Something you can start to slip into easily until it becomes something you're more familiar with. And you don't have to do all of this stuff. You don't have to be perfect. Just pick one to try today.
Remember, you don't earn rest after success. You unlock success by replenishing yourself now, just like in your garden. Alright, my friend, let's [00:23:00] talk again on Tuesday.
Ep 171: How to Connect With Your Ideal Clients (and Create Buyers Sooner Rather Than Later)
Have you ever wondered why your “perfect” offer still isn’t converting—or how some entrepreneurs seem to attract dream clients with effortless ease?
Most high achieving entrepreneurs think they have a marketing problem, when in reality, it’s a connection problem.
Episode Summary
Have you ever wondered why your “perfect” offer still isn’t converting—or how some entrepreneurs seem to attract dream clients with effortless ease?
Most high achieving entrepreneurs think they have a marketing problem, when in reality, it’s a connection problem. This episode reveals why even the most talented, hard-working business owners struggle to make their offers land—and how to shift one simple thing so your audience feels instantly seen, understood, and ready to buy.
In this episode, you will:
Learn the real reason your “perfect” offer isn’t converting, and how to shift just one thing to make your audience instantly feel seen and ready to buy.
How to fall in love with your people again, so connecting and selling feel natural, grounded, and genuinely fulfilling (not like pulling teeth).
How to create resonance so strong that even one piece of content—a single post, a short call, or your website alone—can transform complete strangers into dream clients.
Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.
Episodes Mentioned:
Ep #5: Knowing Your People 101
In this episode you’ll discover How to Connect With Your Ideal Clients (and Create Buyers Sooner Rather Than Later)
The Uncommon Way helps ambitious women entrepreneurs and leaders rewrite the rules of success with confidence and clarity. Hosted by top business coach Jenna Harrison, this podcast blends high-level strategy with deep mindset work so you can achieve more by doing less—without guilt, burnout, or compromise.
Each episode dives into topics like leadership for women, business growth strategy, time freedom, and mindset mastery, giving you practical tools and proven insights to simplify your path to success. You’ll learn how to create magnetic messaging, design offers that sell, and step fully into your authority as a visionary leader.
If you’re ready to scale your business sustainably, elevate your thinking, and finally experience spaciousness and flow while creating extraordinary results, you’re in the right place. The Uncommon Way is your roadmap to building a business and life that feel as good as they look—because training your mind to think uncommonly unlocks a whole new level of impact and possibility.
Work with Jenna
The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.
Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today at the link
Social Media
Find Jenna on Instagram: https://www.instagram.com/theuncommonway/
Full Episode Transcript:
[00:00:00] In this episode, you'll discover how to connect with your ideal clients and create buyers sooner rather than later. Welcome to the Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, leverage your unique genius and scale with freedom.
Let's dive in. Welcome. Welcome back to the Uncommon Way. I'm bringing back a most valuable episode today. That is really a complete masterclass in how to connect with your ideal clients. Help them buy sooner rather than later, and also love your work and the process of selling. I can't even count all the women who have told me this one episode totally changed how they thought about marketing.
Totally reordered the steps they were prioritizing in their business, and most excitingly created actual clients. And I'm so [00:01:00] excited for you to experience the same thing. In this episode, you will learn the real reason your quote unquote perfect offer isn't converting, and how to shift just one thing to make your audience instantly feel seen and ready to buy.
You'll find out how to fall in love with your people again, so that connecting and selling feel natural, grounded, and genuinely fulfilling instead of like pulling teeth. And you'll discover how to create resonance so strong that even one piece of content, a single post, a short call, or your website alone, can transform complete strangers into dream clients.
Not always, of course, but it shouldn't be surprising to you when it does happen. Okay, let's dive in, and now let's talk about how to better connect with those amazing clients of yours. Because the number one problem that I see across [00:02:00] the board with entrepreneurs, I'd say at least 80 to 85% of new entrepreneurs, but a lot of more established ones too, is that you don't put the time and attention into really listening to and then speaking directly to your people.
Not the people you were serving two years ago, but the people in front of you now, so many of your business woes will disappear. Once you change that, it's like igniter fluid for your business. And you'll just feel better too. More grounded and confident for sure, because you won't be wondering if this is all landing.
You'll know and you won't have that icky feeling of resenting your audience, which we all get at one time or another. But since connection is a two-way street, you'll feel the warm fuzzies in a way you might not right now. So do this quick exercise with me. Think about how it feels in your body when you're thinking, Ugh, how do I interest people in my services?
Feel that, [00:03:00] okay, now compare that to how it feels when you're really so interested in them. When you're fascinated, curious, enthralled feel that, yeah. That feels way better. I remember I heard Brooke Castillo say, you need to learn to fall in love with your potential clients. It's true. The same level of interest you have from learning about yourself from that Buzzfeed personality quiz or your psychoanalyst unraveling your childhood trauma, you need that same level of interest for your people.
Personally, I am honored to get to help my people, even the ones that'll never buy from me. I've overheard Christian parents saying things like, God gave me one of his children to raises my own, and I'm honored to be given that trust. I'm not Christian, but that's how I feel about my clients and my audience.
Each part of the work of knowing my people is to me like a spiritual practice. From that place of service or curiosity, you can [00:04:00] so much more easily stay in the energy that'll bring in more clients, and it is possible to connect with your future clients much more quickly than many of you realize it's not better or worse than any other way, but it can absolutely happen in a flash.
This is how I made 90,000 last year from Google alone with zero nurturing other than what people read on my website. What we talked about on a single call, even if they were interviewing a bunch of other top business coaches, and the same phenomena happens sometimes with random Facebook posts that I or my clients put out too.
But that kind of stop the scroll reaction doesn't happen by accident. First, you need clarity on your zone of genius so you know exactly what you're offering. And then you've gotta know your people well enough that you can describe it to them in a way that lands, you've got to get really intimate with your people.
I just said intimate, and it reminded me of when Ben and I were first dating [00:05:00] and I thought I might want my home base to be in Panama. So I drag him down there with me. We're house hunting and in typical style I choose like an island off an island, off the main island in Pogo del Toro. 'cause otherwise it'd just be too on the beaten track, you know?
So we're staying in this tree house in the jungle. This was not glamping by the way. And we walk in and the bathroom door is nothing more than a few rows of beads hanging down very seventies. And Ben turns to me and he just sighs. He is like, okay, well, we're gonna get to know each other really well on this trip.
I just lost it. So yeah, you don't wanna get that intimate with your people. Not bead curtain intimate, but yes, intimate enough that they're probably telling you things they haven't actually expressed to anyone before. And intimate enough that when you overhear them talking, you're like, yep, that's one of them right there.
To do that, you [00:06:00] need to have old school analog person to person conversations with the kind of person that you'd like to work with. You need to ask them good questions that go way beyond surface level. You need to analyze and contemplate the information that you gather, and you need to verify that it's useful for calling in more of the people you wanna work with.
Now, you might be thinking, but Jenna, I used to be my person. I know exactly what she's going through. For some reason people aren't responding. Listen, even if you are helping people with a transformation you yourself went through just a few months ago, there is a world of difference between how you see the world and the language you have to describe your experience and your clients perspective, and it's your job.
Literally your JOB to speak to your audience in the way they understand, not the way you understand it, or worse the way you want them to understand it. [00:07:00] Let's say you're using coach language, like I help women increase their self-worth so they can feel empowered to make transformative decisions. But what they're saying is they wanna get brave enough to tell their loser boyfriend to take a hike.
They might think that what you're saying sounds nice. They may even think, oh, maybe someday I should do something like that. But they're not going to be all, oh, let me whip out my credit card because I need that exact thing right now. That's an oversimplification. But it paints the picture of the huge disconnect between what so many people are selling and what most people decide to buy.
Don't let yourself get discouraged right now. I can honestly hear some of those internal groans all the way here in my walk-in closet in Pennsylvania where I'm recording this. But Jenna, it's not about being brave. It's about her low self-worth. If I help her with her self-worth, that solves everything.[00:08:00]
Don't worry. I'm not asking you to say anything you don't believe. Believe me, there's plenty of room for nuance in your messaging. I'll give you some examples of that in a minute. I'm all about depth and integrity and not dumbing anything down. But I stand beside my primary point, which is that we fall into the trap of using our language rather than our client's language.
She doesn't think it's about self-worth, otherwise she would've said that she's an adult with a. Fully functioning vocabulary. The link with self-worth is what you get to show her once you are her coach, and sometimes you might wanna do it very strategically in your content, but we'll save all that for future episodes.
For now, we're focused on their perspective. This disconnect is what leads to years of no or low sales or crickets on social media, which I don't personally care about. 'cause I've had [00:09:00] tons of clients that have followed me, but never even clicked like, but I know a lot of you do. And then when you're getting these results you don't like, you're making it mean something about you.
And maybe you start ping ponging among different offers or niches or throwing spaghetti at the wall and wondering whether or not to just give up on this whole crazy idea. Anyway. Which reminds me of my client Crystal. She came to me for clarity because she wanted to switch and start doing a different kind of coaching.
She was a health coach and when I asked her why, she told me she was so sick of dragging people along to the result that they said they wanted. Maybe some of you can relate to this, but that set little alarm bells off in my head because I know not everyone is like that. So I asked her. How she was marketing, what was her messaging like?
And she said that she would say things like, have you really been struggling with all different kinds of diets, but nothing seems to work [00:10:00] and you wish you just had something that was easy that you could actually do Something like that. Well, that is a tried and trusted messaging for weight loss, but it's also what's used on commercials for diet pills and for TV dinners.
Those are marketed to people that want the quickest, easiest solution. So Crystal was bringing in all of these people that were. In struggle would probably continue to struggle for reasons other than the scope of this podcast. And she was calling in the ones who just wanted the quick, easy fix. So I asked her if she could work with anyone, what would they be like?
And she said, well, honestly, it would be women like her, you know, career women that are, you know, used to going after what they want and they tend to get it. When they put their mind to something, they accomplish it. But those people she told me would never [00:11:00] actually buy from her because they could do it on their own.
So I suggested that she go out and just talk to some of those people, right? Find a few of them and just have a conversation with them. And there's a set of strategic questions I give my clients so they can draw out the answers and the language they need. Because what I knew is that she had an underlying belief that she couldn't create a business around what she wanted.
You know, we talk about money scarcity or time scarcity, but there's client scarcity too, and I see it a lot. So it turns out that after she spoke with women, she did actually find women like this. We noticed something very interesting in the client language, and it was this, those women never talked about struggle.
What they said instead was that it hadn't been a priority. They had [00:12:00] had families, kids, they were focusing on their careers and they'd put on some extra weight, and until now it just hadn't been a priority to get it off, but now it was, and they wanted someone to just help them get it done faster, easier, better.
So when she started speaking to those kind of people using that language, she immediately booked out her group program with clients she loved. Can you believe that? She was almost about to give up on what she loved? All because she had some limiting beliefs about what was even possible and didn't know how to gather and analyze client language.
This is the kind of thing that drives me crazy, and I wanna help you step out of that frustrated, throw your hands in the air version of Crystal and step into the after version. I wanna see you become the woman who confidently puts out content knowing it's [00:13:00] what your people care about and desperately want help with, or has conversations with people, or goes on TikTok, whatever.
It doesn't have to be social media. The medium does not matter. I just want you to feel that peace of mind. One of the thoughts I frequently have that I wanna share with you when I am wanting to hit a certain monthly goal, or maybe there's a potential client and I'm not sure if you know she's going to come through, and insecurity starts to surface.
I say, Jenna, they want this so much more than you want it. To me, it's another client. To them, it's changing their life. I know that because I've talked to so many of them about it, not because I've decided that's how they should feel about it, and I'm trying to convince them of that sense, the difference there.
So then I can just relax. I don't have to go chasing after anything or stressing about will they, won't they? And once you [00:14:00] feel that sense of clarity, you can focus on much higher value things in your business than what do I talk about today? You are focused on getting in front of your people. You're focused on figuring out how to move your people along the buyer's journey and into a yes or how to help them get the best results once they've said yes, I know some of you right now are like, but I'm just not a good writer.
It's so hard. This isn't about how you write. Don't confuse messaging with copy. There's a difference. I do teach some copywriting in the Clarity Accelerator. I'm happy to talk about it here. If you want that, just let me know in the reviews, but messaging is different than copy. You could be standing in line at the coffee shop and deliver great messaging to the person next to you and never write a word.
Messaging is what reflects your understanding of your client's psychology, their way of seeing the world and moving through the world. And since your [00:15:00] clients are the most important part of your business, this is where a large percentage of your time should go, especially in the beginning. You need to be like a detective.
That's why in my three-part clarity formula, part one is know yourself, and part two is know your People. They have equal weight, and they're both the precursors to the final part, which is talk about how you and your people connect. Okay? Here are some key mindset shifts you'll need to adopt in order to reap the benefits of this work.
If you aren't in a place where you can pause this and take notes, make sure you check the time on this episode so you can come back to this point. Number one, I've got five of them, by the way. Number one, you can form a business around whatever you want to form a business around. If you're convinced that those people would never buy, then you're not going to open yourself up to testing and getting to know that audience.
Number two, your people are telling you what they [00:16:00] want. There really is no mystery about this. You just have to ask the right questions to get key answers and actively listen to what they say. Number three, you aren't exactly the same person you used to be. You perceive the problem and solution differently, and your language is different now.
Number four. Okay. This one's for my entrepreneurs who have been in business for a few years. Markets grow increasingly sophisticated over time. You can't rest on the messaging that used to work for you. And number five, you'll always end up helping your clients with much more than they expect, but you've gotta become comfortable selling them what they want.
I'm gonna repeat that. You have to become comfortable selling them what they want as long as you say it with integrity, of course. So let's break those down. Number one, you can form a business around whatever you want. [00:17:00] I have a feeling I'll get some strongly worded feedback on this one, but I've seen the limiting belief in action too many times to not address it.
People get so convinced that a certain type of client doesn't exist or would never buy, that they force themselves into something that's not a fit. Now it's true. Sometimes you do need to make some adjustments to where in the buyer's journey your people are, et cetera. I mean, yeah, you can't sell a Mercedes to homeless people, but you can still sell Mercedes to people who will then feel like they found home.
Two, your people are telling you what they want and they're telling you how to sell it to them too. So many people, especially people that have a habit of confusion, stay in the energy of, I don't know, and worse, I can't figure this out. I just don't know why I'm not connecting with them. I don't know what they want.
I can certainly empathize. I have [00:18:00] been there, but that is very disempowering. Trying to create content and lead from that place will not bring you the results you want. I want before you, I can attest, but when you shift into how can I ask a better question, what do I already know for sure and what's left for me to figure out?
That is a very different energy. Number three, you aren't exactly the same person you used to be. I gave more detail on this earlier with that example of self-worth and relationships. This is especially true if you've gone through a coach certification or done years of personal development work. Now you can of course, choose to market to people who are anywhere along that spectrum of whatever started you on this journey up until where you are today.
Those are all valid options. But the closer they are to where you are today, the less help people will need from you. The transformation you're [00:19:00] offering will not be as great. They may or may not still value it highly. You'll have to test that, but for sure the people that are right where you are now.
Spoiler, they're probably not gonna pay money to get where they already are. So figuring out this nuance, the question of where is that sweet spot between who will pay me for help and who am I actually interested in speaking to is really part one type work. It's know yourself, work. You need to make that decision, especially if you're just starting out.
Some of you might have picked up on the fact that I market to entrepreneurs at different stages in their journey, but I've also been in marketing for years and I'm very clear on the psychographic undercurrents that tie my people together. That's why I can have a group call with very new entrepreneurs and seven figure business owners, and we can all derive benefit from the call.
We're talking about a lot of common themes just at different levels. Speaking [00:20:00] of which, let's talk to those entrepreneurs that are further along. Number four is markets grow increasingly sophisticated over time. This is something that my first coach, Louisa, Joe, I love you. This is something that she taught me.
You can't just keep reusing the messaging you used years ago. This is a product of more and more people entering the market, which means more and more people serving that market, talking to that market, more information available and shared among the people in that market, but also it's a product of our consciousness as humans.
It is evolving rapidly. Do you ever watch eighties movies? And you are just shocked at what people used to say? That's easy to spot, but it's happening at a more subtle level all around us every day. There's no way I could have spoken about some of the things I do now. Even just five years ago. Like nowadays, most of my clients that come to me with confusion or indecision, they [00:21:00] already know that their own brains are getting in the way of their clarity.
So I can end this podcast each week by saying, on a certain level, you know who you are and my people will be like, uh, yes, she's right. It's so true. That's languaging. I evolved into, through carefully paying attention to my people. And the thing is, it's not just your people that evolve. You evolve too.
You're called to serve a slightly different person, or you do your own belief work or personal development work, and your audience changes. The truth is you can see a lot of your own evolution reflected in the clients that are coming to you. I remember being so surprised when I was starting out because I saw a Facebook post with someone asking, why is it that clients always say they don't have the money?
And I was like, that's not how mine object. Mine say they don't have the time or now's not the right time. We were each attracting the people that reflected our own issues. [00:22:00] So I always say clarity is an evolution. It's never done. I never stop doing the work in the Clarity Accelerator. That's why I offer a lifetime access, because I know my clients will use it.
I get to my next level and it's time to start again. Likewise with my clients. I'll help them with their messaging in the bootcamp. That's the Clarity Accelerator main program. But six months later as a private client, and then for as long as we work together, they're learning more about themselves and their precise work and secret sauce and practicing owning that and stepping into it more fully.
And they're updating that in their messaging along the way. Number five, you've got to become comfortable selling them what they want with integrity. Of course, here's how you can massage your messaging to speak to your people, but still be in integrity. I still have people who tell me they need help 'cause they're just not finding their clients.
Now I know that their [00:23:00] clients are everywhere. I even believe that the universe will facilitate their connection with their clients for them. But that's another topic. I need to address their concern. Otherwise, they won't believe that working with me will help resolve their issue. So my place of integrity is to say that, yes, I'll help you call in your clients.
I'm going to the end result of what they want clients. And if someone presses me, yeah, but are you gonna show me how to utilize Nextdoor to get in front of my clients? I'm not going to mislead them. I'll say, I'm gonna show you how to create such effective messaging that you can put it out anywhere.
Depending on what other cues I've picked up from them, I might explain the mindset shift of believing that your clients are everywhere. But if I get someone that stands their ground and says, I really want someone who's gonna show me to use next door, then I will say, here's a coach that I recommend you speak with.
Because the last thing you want is to bring in a client that [00:24:00] isn't hungry for the magic that you're offering. And it might be that a year from now they come back to you. They're now at a point where they get what you were saying and they're a way better client because of it. Here's another example.
When I hired a parenting coach, I thought I just wanted someone to gimme a personalized guide for dealing with my son's issues. Later in the post-sale coaching, I learned that my thinking and behavior was more of a problem than Dylan's was. But if my coach hadn't been willing to meet me where I was, I probably wouldn't have hired her.
I just would've thought, oh, she thinks it's all about me, but she's never met my son. My coach addressed that in her messaging, which by the way, was just a conversation. It wasn't a fancy sales page. She said things like, I know for me, I just wish someone would gimme a personalized playbook for dealing with my son and I lit up because that's exactly what I think.
Well, she did [00:25:00] definitely personalize things for me, and we did talk about how to deal with my son. His behavior changed in many ways, and my experience certainly changed, and I wrote her a glowing testimonial, but it didn't happen in the way I expected when I was on that discovery call. So I'll give you some quick tips about how to become comfortable with this whole idea of selling them what they want and giving them what they need in case you're feeling resistance right now.
First, you have to clean up your judgment. If you're judging the person who wants to get skinny or the one who thinks her business will suddenly transform if she just uses a new app, or the mom who wants to change her child's behavior so she can feel better, clean that up. It often involves healing your own judgment of yourself.
In the past, maybe you used to be like that. There's some reason that you feel so strongly about this, or there's a reason you don't [00:26:00] feel in integrity. Figure that out. Otherwise, you're inadvertently telling people that they are wrong and not good enough. Who wants to work with someone like that? They don't know what they don't know, period.
They're doing the best they can with what they have, and you are so excited to help accelerate their journey because you know what awaits them. Only after you've cleaned all this up, can you make some strategic decisions about how you'll choose to speak about what they want. Where are you going to use direct client language?
Where will you massage it? Where will you speak to their humanity? Where will you speak to their higher self? Once you incorporate these mindset shifts and you lean in fully to this work and apply this work, you are going to have a very different business. Your clients will feel conscious, resonance, conscious, like what I told you about when I hired my parenting coach.
How is she in my head? That's [00:27:00] exactly what I think. But they'll also feel subconscious resonance. There's a form of subconscious resonance that happens when you bring forth your mission or your purpose into your messaging. That's not what I'm talking about in this episode. What I mean is they'll feel safe.
What you're saying feels familiar and they feel seen, and ultimately priming them with that sense of safety is what will help them get not just the results they so desperately want, but the totality of the transformation available to them with your help. The brain allows change when it feels safe to do so.
So for instance, I tend to drop some big words here and there. Contrary to marketing best practices. The women who work with me are comfortable with that. They're used to it in their own lives, and they feel a little safer investing with me because of it. Those who aren't comfortable with it don't stick around, even though they probably don't have any conscious judgment [00:28:00] about it.
Kind of like swearing. It's important for me to swear publicly because it's likely gonna come out on some coaching call, and when I'm in the middle of the coaching space, I don't wanna be putting my energy into thinking about what I should or shouldn't say. But for some people, swearing is a no-go. This kind of self-selection is a beautiful thing.
Resonance is a beautiful thing. It means less work and fewer upsets for everyone involved. Your business will get easier in other ways with this work too, you don't tire yourself out deliberating what to even write about or pivoting your business. You make decisions more quickly and decisively and you move more quickly.
There's a training I have in module five. It's the understanding your people. And I show clients how to create a social media post in about 60 seconds just by plugging and playing this information that people give you. And the combinations are endless because your people are [00:29:00] constantly feeding you new bits of data.
But you know what I love? Keen into the language and mindset. It helps me tap back into the emotional space of where my clients are. Honestly, sometimes it's hard to get my brain back to how it used to be. Now, sometimes there are events that trigger those old emotions. Like right now with launching this podcast, I'm feeling some of them and, and I love that level of connection and empathy that it's gifting me, but sometimes it's a little harder to get there.
You know what else gets you back there? Having a heartfelt conversation with somebody who's struggling, who is right smack dab in the middle of that pain or frustration, or however they experience it, and they're really searching for a way out, that brings me right back every single time. Now we've covered a lot of mindset and key concepts here today, so even though I usually like to share both mindset and tactics on each episode, [00:30:00] we're actually splitting this one into two.
In a coming episode, I'll be sharing the five step process I recommend for nailing your messaging. In the meantime, if you have any questions, please pop them into a review so I can make sure to address them. And now to recap, messaging is not copy, but it's why a lot of new entrepreneurs struggle to get clients and why a lot of other entrepreneurs aren't calling in the right clients or aren't maximizing their thought leadership.
It's your job to speak to your audience in the way they understand, not the way you want them to understand it. Luckily, your people are telling you exactly what they want and how to sell it to them. You just have to listen and ask the right questions to get the answers, and then you've gotta become comfortable selling them what they want, what they've told you, the way you do that is you clean up your judgment, you heal your own past.
You fall in [00:31:00] love with your client's journey, and you get clear on what you will and won't say out of integrity. Remember, you can form a business around whatever you want, but even once you're up and running, this work doesn't end. You evolve and markets evolve too. There's not an entrepreneur out there who should ever stop doing this clarity work.
And if you're starting out, begin this work sooner rather than later. It's not something you can afford to put off. Okay, my friend that.