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Ep183: How To Tell If Discipline Is Quietly Limiting Your Business Growth

How can you tell if your business is being held together by discipline… instead of driven by something more potent?

If you’re highly disciplined, consistent, and capable—but your business has been feeling heavy, fragile, or dependent on constant self-management—this episode unpacks why what’s been keeping you productive may no longer be what’s moving your business forward.

Episode Summary

How can you tell if your business is being held together by discipline… instead of driven by something more potent?

In this episode, you’ll discover:

The telltale sign your business is running on discipline instead of power
Why finishing things can feel relieving—but may be signaling something deeper
How your ability to manage yourself and stay consistent might actually be holding you back

Press play to learn how to recognize what’s quietly slowing your growth—and how to lead your business in a way that expands your capacity instead of depleting it.

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The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.

Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and pleasing people. Embrace clarity, confidence, and unapologetic success.

Work with Jenna

The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.

Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today here.

Social Media

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Full Episode Transcript:

In this episode, you'll discover how to tell if your business is running on discipline instead of power.

Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power boost to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.

Welcome, welcome back to The Uncommon Way. I'm so glad you're here. Today we're talking about discipline, which is something that has gotten all of us very, very far. You remember when other kids were blowing off their homework, but we were actually getting it done? Yeah, me too. And I'm grateful for having learned how to function even when I don't want to do something. Most high achievers don't lack discipline, but they're often over relying on it. Discipline will get you far, but it's one of the most expensive ways to run a business long-term. So in this episode, you'll learn the telltale sign your business is running on discipline instead of power, why finishing things can feel relieving, but maybe signaling something deeper, and how your ability to manage yourself and stay consistent might actually be holding you back. So yes, discipline is amazing, but if you think of discipline as the engine, pressure is the fuel, and that fuel runs out. I'm meeting so many women lately who tell me, I'm just not ever going back to that. Maybe they've already had a business before and it just drained them, and now they're moving into a new chapter and they're looking for something different. I have a question on my intake form when people sign up to have a discovery call with me, and it's asking about the level of commitment, and I actually say on a scale of one to ten, what is your willingness to push through discomfort? And many years ago, I used to get a lot of tens, but now most of the time, I'm getting eights. And I ask for the follow-up, why is that? And most people are saying, because I've burned out before, or because I pushed it too hard before, or because I have other priorities now and I don't want to go back to that. Whether they know it or not, it's not the pace that's so frightening to think about going back to, it's the pressure. Because when you're in the midst of creative expression, the hours fly by and you don't feel drained. So it's not about the time, it's about who you are when you're taking action. Here's a really simple way to think about it. Discipline says, I'll make myself do this, but power says, this moves because I'm behind it. With discipline, it's about rules and forcing and making sure you're consistent. With power, it's about creation and internal authority and a coherence between who you are and what you're doing. Now, I am not saying that every part of your business should feel amazing all the time. If you haven't listened to last week's episode with Katie Pulsifer, do that because you'll hear her naming boredom as such an important business emotion. But there's a difference between being bored doing your accounting because it's that time of the month again. And what I'm talking about here, which is a chronic use of discipline in your business. Here are five clear signs that your business is running on discipline. Sign number one, you can execute, but it takes constant self-management to stay consistent. Honestly, that's how I was feeling about this podcast at the beginning of 2025. I've talked about that before, but it was like I was going into a race. I mean, I had to psych myself into it, you know, start doing it earlier in the week. I had to get ready, had to warm up. I had to knuckle through talking about the same subject again in many different ways. And this right now doesn't feel like that at all. It feels like an exciting time when the moment finally comes that I get to sit down and brainstorm these and really think about what I'm going to say here. I know you can relate to that contrast for yourself. Here's sign number two, things work, but they feel heavy or they feel fragile. If you stop pushing the momentum collapses. When you're operating from power, it infuses everything around you and everything you do. Sometimes the question is, can I keep up with this? That's different than that feeling we feel where we know that if we just take some time off, it's going to be so hard to get back into the groove. Sign number three, you rely on rules and systems to override resistance instead of listening to it. That resistance might be there for a reason. It's worth getting curious. Sign number four, you're productive, but not really potent. It's like you're being so busy. You're spinning all the wheels, pushing all the levers. I'm getting my analogies mixed up. You know what I'm talking about. You're doing all these things, but it's not influential. There's no demonstrable cause and effect in your surroundings. And sign number five, this one's really important. You feel relief when something is done, not expansion, right? There's no increase in capacity afterwards. And if you're asking yourself, okay, what exactly does she mean by expansion? Relief says, thank God that's over. And expansion says, oh, something just unlocked. So the thing didn't just get done. It made you bigger. So relief is about ending effort, but expansion is about multiplying your capacity. When you finish a project and you notice better questions emerging, and you notice your thinking's even clearer now, and it's even easier to see your next move, that means you're operating from power. Through the activity that you've just engaged in, you had the opportunity to sharpen your signal, right? For your influence to increase, for your authority to really consolidate. Again, it didn't just get done. It made you bigger. That's completely different than your brain just needing a break after that and feeling like you never want to make another decision. When you're moving from power, it leaves you with more range, more emotional range, an increased ability to think and think about what you're doing, and an increased perspective on strategy moves that are available. So stop asking, how do I make myself do this? And start asking, what would restore a sense of potency here? Or another word that you resonate with, maybe like authority or authorship. Maybe you realize it's narrowing your focus, choosing fewer but higher impact moves. There are so many possibilities here, but you won't find the answer if you don't ask the question. So through the power lens discipline, it's not wrong. It's just a signal. Just like when your lips are dry and you say, oh, I need to drink more water. You're not saying, my lips are dry and therefore I'm turning into this dried out old woman. You just say, dry lips, drink more water. So the same thing here. If you notice an excess of discipline in your business, then that's a signal to reflect on where is discipline covering up for a power leakage? Where is my willpower standing in for authority? And where is me doing things overcompensating for not commanding? One way to think of discipline is that it's the thing you use when power isn't available. So when you feel things getting away from you in business or life, maybe the real work isn't becoming more discipline. It's just re-accessing your power. That is why I'm having so much fun with this topic and I'm going to be bringing you more episodes about how power is built, lost, and reclaimed because those are the essential pieces for really being able to sustain influence and freedom and all the good things that you got into this for in the first place. All right, my friend, have a great week. Let's talk again on Tuesday.

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Ep 182: What Happens When You Stop Listening to Experts and Start Trusting The Full-Body Yes With Katie Pulsifer

Have you ever made a decision—only to unravel it later by replaying it, questioning it, or beating yourself up about it?

If you’re someone who’s competent, experienced, and capable of deciding—but still feel a lingering drag after you choose—this episode speaks directly to the hidden forces driving post-decision self-punishment, how it impacts momentum and power, and what to do about it.

Episode Summary

Have you ever wondered what might happen if you rejected expert advice and trusted an inner nudge about what to do in business — especially when the stakes feel high?

If you’ve ever second-guessed your instincts, felt glued to outside opinions, or worried that what you’re drawn to might be “too risky,” this conversation with my guest Katie Pulsifer will show you what it’s like when intuition takes the lead. Through a candid, behind-the-scenes look at real decisions — the scary ones, the messy ones, and the life-changing ones — you’ll hear how tuning inward can quietly reorient everything from identity to business strategy… without abandoning logic or responsibility.

In this episode, you’ll discover:

How trusting a full-body yes can completely redirect the course of your life — even when you can’t yet explain why it feels right
You'll learn specific ways Katie has overridden expert advice in her business, including transforming her business strategy,
The raw and real inner dialogue that blocks women from harnessing the power of their intuition, as well as the inner dialogue that supports it.

Press play to hear how Katie learned to honor the instincts that reshaped her business, her confidence, and her future — and get inspired to start trusting the yeses that are already calling you forward.

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Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll discover the power of trusting full-body yeses over expert advice in business, as experienced by my guest, Katie Pulsifer. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.

Welcome, welcome back to The Uncommon Way. You know when you hear someone going on and on about something that sounds kind of good, but you just really wish you could hear from other people as well, someone else who's doing that same thing? Well, that is why I'm so excited to bring Katie on today, because she embodies many of the principles that we value here, but she is not a client, she has nothing to do with me except friendship, so it's just an objective account of a powerful, successful woman who does business this way. The other reason I know you're going to love this episode is because she's the kind of entrepreneur who's so open about the good, the bad, and the ugly of her business journey, and that transparency is such a gift for normalizing how the path to success can look so different for different people, but ultimately is the greatest personal development tool for women, and I know you'll pick up on how she has really come into her own as you listen to her talk. So in this episode, you will hear about the first time she used this tool, this practice of searching for and listening to full-body yeses, how she used that in her life to make a decision that ended up completely reorienting her life path.

You'll learn specific ways Katie has overridden expert advice in her business, including transforming her business strategy, and you will get the raw and real inner dialogue that blocks women from harnessing the power of their intuition, as well as the inner dialogue that supports it. Katie Pulsifer is a Master Certified Life Coach, creator of the Golden Coaching Certification, and a trusted guide for GenX women who've outgrown the lives they spent years building. With over 13 years of experience and five years as an executive leader at the Life Coach School, Katie has trained thousands of coaches and supported countless clients with her heart-led approach, rooted in excellence, integrity, and meaningful results. She's known for a blend of warmth, precision, and deep compassion, and she helps high-achieving women move from overstretched and unfulfilled to grounded, clear, and genuinely excited about what's next. Whether they're launching something new, stepping back to recalibrate, or redefining success on their own terms, Katie is a mentor to women ready to create lives that truly fit. So a woman after my own heart. Before we get started, I have to let you know that I was so excited about reuniting with Katie that I completely forgot to plug my microphone in, and so my audio was coming straight off my laptop. You may notice a decline in audio, but trust me, this episode is so worth listening to until the very end. I hope you enjoy.

Katie, thank you so much for coming on. Thank you so much for having me. I'm so happy to be here. It's such a delight and one of my favorite topics. We've been talking already before this, but we're going to give everyone like the boost of confidence and also kind of the road map for how to really powerfully move into the stance where you can trust full-body yeses, even if those go against what the experts are telling you to do. So I'd love to just know like when can you tell us about the first time you remember this? Because if you're like me, I certainly wasn't taught to make decisions this way. And so the first time it started happening for me, there was internal conflict. What was your experience?

Oh, similarly, I kept looking around like, is someone going to tell me I'm not allowed to do this? Because I was really good at making, you know, appropriate decisions or well-researched decisions or getting a lot of consensus around things. And I also had evidence even when I was, I mean, as young as 17 and I decided to, I wasn't going to do my senior year of high school in my small town in Maine. And I wanted to live, I wanted to go to Barcelona for my senior year. That was a full-body yes at that time in my life that I was like, oh, this is in me also. So I had the duality of, and that's probably the most memorable first experience where I kind of

went against the grain, but it was so scary in the beginning. So scary when I was used to gathering consensus and seeking approval and making sure everyone else would be okay with my decisions. And that was the first one that I made where I was like, this is what I know is right for me.

Beautiful. Very, very scary though. Very scary. Do you remember any of the inner dialogue at the time? Like you would maybe specifically, I don't know, disappoint your parents or that maybe you were fooling yourself or do you remember what your hesitation was? Yes. Well, I think it was not disappointing my parents as much as not being able to explain why I knew it was right for me. I remember that really vividly, not having language, not having a sophistication of knowing myself well enough to be able to articulate this is why this matters to me so much. And so I think in the early years of following my yeses, I was so afraid of being misunderstood. And so that's what I was really afraid of is like, I know this is right for me, but I don't think I'm going to be able to articulate it because the truth of the inner dialogue that was running in the background was I never believed I was very smart. I certainly wasn't as smart as everyone else. So that tripped me up when it came to explaining myself, rationalizing my decisions, fighting for something I wanted. I would second guess my intellect and then withhold and then be so afraid of being misunderstood.

And so sometimes it just became easier to not ask for what I want or not declare what I want because that run around I would go through in my brain was just almost more than I could handle, if that makes sense. Yeah, it was more painful to go through all of that than to just say nothing or just give up on your dreams. Right, right. Exactly. And you know, when you talk about this, I think it's so important for all of us to hear other strong, successful, powerful women talking about some of this internal dialogue, because we feel it at all levels. And the variety can be slightly different. And when you hear someone whose own personal flavor is slightly

different than yours, then it helps you really see it for what it is. But many women have been, you know, are carrying these stories about how they're crazy, right? Or they're, they're not logical, or they're not adulting, right? They're too young or too inexperienced. There's some variation of that, right? Or like you said, that they're not smart enough, or they're not worldly enough, right? There's a lot of this like, sit down, little lady, and let the people in charge make the decisions, right? Absolutely. Absolutely. And also just like, what is this going to mean for your future? Like, in that specific example I gave, like, leave your senior year? Well, how are you supposed to apply to colleges if you're not here or take the SATs or do any of those things that were very important at that time for most people? Or how are you supposed to, oh, my grandmother, who's no longer here, but definitely had lots of thoughts about finding the right partner that would take care of you and things like that. So a lot of her advice was wrapped up in, well, you better find a husband that is want to be there to provide for you. So it's okay if you don't prioritize your education or things like that. So now tell us some of the great outcomes from doing that, from taking that step. Like, what happened specifically in Barcelona, but then how did you view yourself differently afterwards? Well, I think it began a pursuit of doing what I didn't expect of myself or wasn't maybe expected of me, which has created quite an adventure in my life, starting and stopping lots of things, which when I have now the hindsight of being 57 and looking back at all the things I've tried, the multiple careers, the different places I've lived, marriage number one, marriage number two, it's like, oh, I'm so grateful that I started and stopped lots of things and that not being afraid to take risks and follow my own intuition. I didn't follow it necessarily quickly. There have been lots of times that I've been very, very, very scared to deviate from the path that I thought I was on. I don't want to minimize that at all, but what I know now looking back is that I have far more resilience than I ever imagined was possible for me. And it turns out I'm way smarter than I thought it was too, right? I knew that was coming for sure. I already knew that. So I guess this would be an appropriate time to mention that actually Katie coached me when I was getting my coaching certification. So you were an executive at the Life Coach School and for some reason we got lucky enough that you came into our training room that day and were assisting all of us coaches. And you now have your own coaching certification, right? Do you want to tell us about that briefly? Yes, absolutely. Yeah. So I have created a certification that helps women in two distinct ways. There is a part one that helps them learn the tools of self-coaching so that they can self-lead from an embodied, high integrity, thoughtful place with a lot more kindness and compassion for themselves. And then if they want to learn those skills and then learn how to apply them in coaching others, either on their teams or professionally as you and I do as life coaches, they can go through part two, which is the application, the learning how to ethically, safely coach other people. So beautiful. We've talked about the bigger picture, what this does for us in terms of our identity, in terms of our ability to start taking risks, in terms of life outcomes. But since this is a business podcast, I know that my entrepreneur listeners would love to hear about specific examples in your business where you maybe have cast off the advice of certain experts and followed that full body, yes, with a business tactic or strategy or decision. Yes. Yes. So I want to preface it by saying that I tried this business thing as a life coach back in 2015 and 2016 and 2017. And what fueled my business back then was pure passion. And that took me pretty far because it was just like, I'm going to try everything. I love this so much. I'm just going to try it all. And then I started to follow the experts and listen to the advice and learn things I didn't know in what felt like a responsible way at the time, but I think was actually at such a detriment to me because instead of following the advice I was given, I made everything that I had done previously wrong.

So I moved into this period of shaming myself for not having my website on WordPress. I had it on Squarespace for not having done a webinar yet or having a free all the steps. So the shaming basically shuttered my own business because I couldn't keep up with the amount of you've done it wrong energy that I was creating in my life. So I went to work for another coach. I went to work with life coach school. I had a brilliant career there. So to come out of that experience all these years later, wiser, more with a, just like a more solid inner foundation and sense of self has helped me so much now follow the experts when I have a skill gap to fill, but not there's a personality flaw or I'm doing it the wrong way. So no expert told me to get on Substack. I just wanted to, and it's been phenomenal for me. So that would be a present example. Tell us how it's been phenomenal. Well, because I knew that I was not going to have a podcast myself, but I love to write. I've always loved to write. So I have my version of my writing in that I brought to life there on Substack, but in a way in an environment that just felt so safe and supportive and loving and kind. And so it's absolutely been the right place for me. So making that choice. Sorry, has it led to clients or different like cross promotional opportunities? Absolutely. And it's connected me with really incredible people that I admire and respect and can learn from. And they are contributing to my work as well. So those collaborations that have happened because of being on Substack are, have been amazing for me. Whereas the experts might've said, prioritize Instagram. Well, no, thank you. Yes. Or prioritize a podcast.

Right. Exactly. Yes. And we know the amazing thing is that we know so many people who are wildly successful with their podcast and other podcasters who've been grunting it out year after year with no increase in listenership. And the same is true for Instagram. Yes, exactly. And it's not the platform. Of course, it is the intentionality behind it, the full body. Yes. And that's the way I always felt. And I still do to this day being over on Substack and I haven't felt that way in other places. And so it's just been this beautiful reminder of like, the advice can keep coming. And then I get to filter it out very discerningly based on what I know is right for me. Yes, yes, yes, yes. So now when you think about this, you feel this nudge in one direction, right? You've heard the advice of the experts, but you're feeling a nudge in another direction. Now what's your internal dialogue like as you move through that? Well, it's so much more trusting, right? It's much kinder. And what I often now hear myself say is I wonder what this yes is going to lead me to. I wonder what this yes is going to produce. I wonder who I'm going to meet. I wonder what connection will be forged or which client is on its way to me because I'm saying yes over here. Like there's just such delight and wonder about it versus, oh, if I were to go back 10 years, I mean, it makes me tear up a little bit of just thinking how easy it was to be, because I was new to entrepreneurship, it was so easy to make myself wrong and assume the experts that I really admired and valued were right. And now it's like, oh, they get to be right for sure, but so do I. Oh, beautiful. Yes. Yes. Thank you for sharing that. So often, I don't know if you've experienced this, but when I hear other entrepreneurs talking about things they've been able to do or ways that they have a mindset around something that I don't have, I love to get really specific with how they think about it so that it doesn't even at a certain point occur to

me how to think about it in that way. And I really need that specificity to be able to start adopting it for myself. I agree. That's why it's so fun to have conversations like this where it's like, oh, I'm going to borrow that beautiful thought or that one belief that you just mentioned, because I think that could really help me out at this season in my life. Yeah. Right. Right. And I know there are so many people listening because I tend to attract people who are moving more into this kind of work. And yet they've come from a very background where they've wanted to achieve, achieve, achieve, and they've had a lot of success in their life by doing it, by following the rules, by doing the right things, by doing everything right, by doing more than everything right. But still, it can be really unmooring to kind of go to the dark side and believe that the power you have within is more than enough to guide you. And I think what we see, what I've seen for myself and what I see with my clients is really the act of like, how do we separate that from fears and biases that are potentially moving, swaying us in one direction or another? Like, how do we get true full body? Yes. True intuition. Yes. Yes. Well, I, in preparing for this conversation, I thought about it in a little bit of a new way because I realized another layer that had to peel

away for me was scarcity and lack energy clouding my intuition and being very discerning and very, very careful that a full body yes that underneath is fueled by scarcity may be disguised as a full body yes and may be disguised as powerful and embodied and it often isn't in my experience. Yeah. So it's that an example would be that late at night enrollment in someone's course. But you know you don't need. And we just passed Black Friday, but we're not going to talk about that. Right. But your defenses are down. There might've been a glass of wine involved. You're a little bit tired. It's Friday and it's like, I have to have it. Yes. And not, I mean, we're all going to do those. I'm for sure going to still do those in the future, but it was, it happened to me pretty recently. So it was like, oh, there was a quality to that full body yes that felt less powerful than others that I've made recently. And I can now really tell the difference. When it's more, there's more abundance in place. When I'm well nourished, when I'm well rested, when I feel really grounded in my body, there's not an absence of fear necessarily, but there's an absence of scarcity and lack behind it. Beautiful. Yeah. I've heard frequently, I've heard people say, well, you know, it's true for you if it feels light, if it feels like relief. And I'm like, that's not my experience because a lot of times if I'm afraid of something or moving away from something and I'm presented with an option where, oh good, now I don't have to do that thing I don't want to do. It feels wonderfully light and relieving. Yes, I am with you. I share that. I share that. I think for me it feels pretty expansive, like a heart opening, but there's a little discomfort with that too, but safe discomfort. Like of course I'm stepping into something unknown. Of course there's a lot of emotion that's going to come up, but I'm going to be okay. I've got me through this. Yes. What's yours though? I'm dying to know now. I want to know. It's so beautiful because I work with so many clients on this specifically. I've seen it described differently for so many different people and I love that. I love that there's no one unifying way that this is or is not your intuition. For me, it's actually not the sparkles and the shimmers. It's like a deep down knowing and it's like the very quiet, a smallest voice who's not boisterous in any way. It's the one that it's like, you know, this is what comes next. This is what comes next. It's very declarative language and she's very, very verbal with me. Wow. That's so cool. That's so beautiful. Yeah, but I do love that everyone's experience is so different and I love that when we start doing the work of untangling the things that might feel like intuition but aren't, we ultimately always come to a more powerful place for ourselves and have deeper self-knowledge. And what you were just talking about is so important because on the other side of making a decision is the having your back. And I describe that as emotional resiliency and mental toughness. I have a military background so I'm very comfortable with that language. I don't think of it in the way that a lot of people think of it, where you're just ignoring all of your needs and pushing through. I don't think of it that way. And when you do that, you do allow space for emotions like the uncertainty or fear that could come on the other side of this decision. But I'd love to bring it to one other thing you've told me about, if we can kind of segue. And that's being able to tolerate the emotion of boredom and actually choose it. Because I think there's a lot here, like when a lot of people hear people like us having a conversation about full body yes, they think that means that we avoid everything

that is discomfort in our business. And you and I know that's not the case. I think 50% to 60% of my week is discomfort. If I were to have to quantify it, so much discomfort. But it's still a full body yes to go into that discomfort. Exactly. And it's almost like, yes, this is what is required to have the yes. You know, this is the path to the yes. Discomfort as one, for me, that's visibility, that's promoting myself, still so, so, so, so, so uncomfortable with those things. And then it's a lot of repetitive tasks, or double checking things or editing or proofreading. So boring. So boring. I would much rather coach clients all day. Much rather, but in order to be able to get that ultimate yes of service and mentorship and guiding others to have extraordinary lives. I got to be visible. I've got to say what I think I have to put my writing in the world. I have to spell check it. I have to make sure it works. I mean, so boring. So it's always all of it. Katie is like pounding her forehead as we're talking. Her temples. So let us know if we want to find out more about you. Who are the people? Tell us what's going on in their life and why they would really be served working with you. Well, I am spending a lot of time these days with women who, they may happen to be a Gen Xer like myself, but they have some version of golden handcuffs that are keeping them stuck in a place in their lives, either in a marriage or in a career because it just looks so good from the outside and checks a lot of boxes that society says those boxes are so important to check and they can only be checked the way you're doing them. It turns out there's other ways to check those boxes or different boxes altogether. So I love helping women that just maybe have a beautiful life, but since there's something more, there's an internal yes that's wanting to be spoken aloud. There is a slightly different version, maybe just a one degree difference or maybe a radical change that they're hoping to step into safely, supportively on their terms their way. So I do that in one-on-one coaching, and then I teach a lot of those same tools and skills and my certification as well. Oh, that's beautiful. So where can we find you? On Substack. Yeah, so Katie Pulsifer coaching on Substack and my website katipulsifercoaching.com. I have private coaching information and my certification there as well. I'm on Facebook and LinkedIn and Instagram also, so. Oh, beautiful. Well, and I can attest personally to the joys of being coached by Katie, so everyone really should give it a try. Everyone listening should give it a try. Oh, thank you. Katie, thank you for coming on. Thank you so much. I was delighted to be here because your podcast is one of my regulars and my go-tos in terms of reminding me that my way of doing things is my perfect way. So I get that message from you weekly. I really appreciate it.

Thank you.

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Ep 181: The Real Reason You Second-Guess Decisions (Even When You’re “Good at What You Do”)

Have you ever made a decision—only to unravel it later by replaying it, questioning it, or beating yourself up about it?

Episode Summary

Have you ever made a decision—only to unravel it later by replaying it, questioning it, or beating yourself up about it?

In this episode, you’ll discover:

Why second-guessing isn’t actually a decision problem
The hidden way that high achievers leak power without realizing it
How staying with yourself post-decision changes the speed and ease of everything you build

Press play to learn how to stop leaking power after decisions and move forward with greater speed, ease, and authority.

Snag Decisions on Demand

https://offers.theuncommonway.com/decisionsondemand

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll discover the reason you second-guess decisions, even when you're good at what you do. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.

Welcome, welcome back to The Uncommon Way.

Oh my gosh, I'm so excited about how many of you signed up for Decisions on Demand. It went above expectations. I was so, so excited about it because I believe in it so passionately. So one thing I am going to tell you is that I have a future episode coming up about my 2025 in review, and I'll include this in it because even though it actually happened in early January 2026, I've been working on it for so long and everything's been leading up to this. And so I think of it as the time frame of 2025. And what happened was the launch didn't start out that well, but when I shifted my messaging and really allowed myself to bring to talk about why I believe it's so important, that's when it really made all the difference.

Unfortunately, if you only listened to the podcast, you didn't get any of that because it happened over, you know, day by day in the newsletter. So definitely sign up in the newsletter because I do put out different content there. But I'll be talking about all of this and why it's important is because I know that this is the cornerstone of power. This is how you become powerful, right? And when you can rely on yourself to make clean, clear decisions and trust yourself to do so reliably, this is when everything accelerates. And that's really when you shift into that CEO identity, because you're able to learn quickly, evolve quickly, grow quickly, and then of course lead influence impact. So you're going to get a taste in this episode of what it really means if you are second-guessing. It's nothing about your character, nothing about your courage, your confidence. But bottom line, I want to make this available to everyone. I think every woman should have it. I want to teach you to do it for yourself rather than me doing it with clients, because this is how the world changes. So if you did not buy last week, the discount has ended, but you do still have time to purchase the course and then become part of the live coaching call that happens so that you can implement it. It's a very short, bingeable course. You can watch it like you'd watch something on Netflix. So this is not a huge time investment for you, but it is a capability that you need to have. So if you have not purchased, follow the link in the show notes, get over there and purchase this course.

Okay, let's talk about this episode, which is about something that I see so often, which is not that the people don't make the decision. It's that then they talk themselves out of the decision or then they beat themselves up about the decision, right? And there's this whole like post decision drag on their business and life that actually seeps into the next decision they're going to make because they remember everything they went through the last time.

So in this episode, you'll learn why second guessing isn't actually a decision problem. The hidden way that high achievers leak power without realizing it and how staying with yourself post decision changes the speed and ease of everything you build. If you're someone who is good at what you do and you've made plenty of smart decisions in your life and yet you still find yourself second guessing or kind of mentally rehashing or revisiting decisions you made long ago, this episode is for you. Because like I said, it isn't about confidence. It's not about intelligence and it's not because you just suddenly forgot how to decide. I felt that way before like what where what is going on with me? This is all about what is happening after the decision.

Those thought patterns right in those micro moments. So many high achieving women, they don't doubt their competence, right? But they do doubt their right to decide without self-punishment. That is a big one. A small part of us feels like we should be able to do this. We should be able to get this right.

And so there's so much self-punishment on the back end of anything we could decide. And that's the piece most people miss. People in this place, you're not stuck because you can't decide. You're stuck because part of you doesn't feel safe staying with the decision once it's made.

So this is really the way that you need to think about it. Decision making, it's not a moment. It's not a moment. It's a process. And one of the most important and least developed parts of that process is your relationship with yourself after you choose. Most advice focuses on gathering more information. Making pros and cons lists. You know finding the right answer.

Waiting for a sign. But for high achievers, that's not always where things break down. What breaks down is the aftermath. Second guessing, it's usually not necessarily even about the decision itself. It's about thoughts like, what if this turns out to be a mistake? What does that mean about me? What if I should have known better?

What if this cost me something I can't get back?

What if I waste so much time? What if I beat myself up over that or people that I know are going to judge me in some way? In other words, you're not afraid of uncertainty.

You're afraid of the feeling. You're afraid of a feeling of what it'll feel like to live with yourself if the outcome is hard. And that is just a skill gap in this post-decision place, right? It's just a skill gap. I saw this really clearly when we decided to move to Spain. About how people think. So people around me were way more nervous about this decision than I was. And they asked me things like, well, what if your son gets bullied over there? You know being so different.

What if he misses out in life because he's not, you know, having little league and American football and things that little boys do?

What if the schools aren't as good? You know, what if you're harming his education and his prospects in life?

What if your parents get sick back home and you need to move back, but now you've sold all your stuff?

What if Ben and Dylan hate it and now you've wasted all that money and energy and you've sold all your stuff?

And more than one person said to me, how are you so calm about this?

Here's the thing. I never once thought I had perfect information. I wasn't pretending I could predict how it's all going to go. What I did trust was that I was making the best decision I could with the information I had at the time. And then I trusted myself to handle whatever would come up. And plenty did come up, let me tell you. The bureaucracy here is time consuming and expensive. Dylan doesn't play baseball or American football. Of course he doesn't.

And yeah, sometimes I do feel this like little pang of nostalgia when I see him tossing a ball with his dad on the beach and I think, oh my god, that kid's got an amazing arm. So, Something utilized here, and in the year we've been here, we unfortunately have had two cancer diagnoses for parents. So no, this was not a perfect frictionless ride into the sunset decision. But here is the part that matters. Just because something is hard doesn't mean it was the wrong decision. So let's look at this through the power lens that I introduced in episode 179. Power doesn't disappear, it gets diffused.

Every time a decision is followed by, you know, you attacking yourself, the mental rehashing, emotional punishment, or outsourcing authority in some way to relieve your own discomfort, power fragments. Not because you chose wrong, but because you abandoned yourself after choosing. When I decided to move to Spain, my power stayed intact, not because the decision was perfect, but because I didn't leak energy questioning my own authority once it was made. So strong decision makers aren't the ones who always get it right. They're the ones who don't abandon themselves once the decision is made. And because they're safe that way, they're free to make more decisions and more powerful decisions, higher risk decisions. They learn faster, their expertise compounds, and over time, so does their influence. That's the part so many people miss. They don't understand the cost of where they are when they're not in this space. Post-decision skill, it doesn't just protect your nervous system or, you know, how you feel that day. It expands your capacity to lead and to build and to move, you know, at the speed, at the pace that your vision actually requires. A lot of women come to me with big vision, but they're missing these pieces in the skill set that's going to get them there. So here is a very simple filter you can start using right away for this. When you notice yourself second-guessing, ask, am I gathering new information or am I punishing myself for having chosen? If it's new information, great. And you just update cleanly. You didn't know what you didn't know and now you do and you move on.

But if it's punishment, that's a power leakage. And the move is not to re-decide. It's to reclaim authority where you already stand, where you already are. So let's summarize all of this. Second-guessing isn't a sign that you're bad at decisions. It's a sign that part of you doesn't feel safe after decisions are made. Many high-achieving women don't doubt their competence, but they do doubt their right to decide without self-punishment. Decision-making is not a single moment. It is a process, including the post-decision space. And the post-decision skill is what determines whether power consolidates or diffuses. When you stay with yourself, even when outcomes are imperfect, you make more decisions, better decisions, and braver decisions over time. You do your reps and you build those skills. And that's how expertise and influence actually grow. So the work isn't to drive yourself harder, to become better, smarter, or more disciplined. The work is to learn to wield your power in your own uncommon way, of course. All right, my friend, that's what I have for you this week. I can't wait to talk again on Tuesday.

Support at The Uncommon Way 1/6/26 Support at The Uncommon Way 1/6/26

Ep 180: How to Make Decisions You Trust Quickly So You Can Move On and Feel Like a Boss

Are your decisions taking longer than they should and quietly draining your time, confidence, and momentum?

If you’ve ever found yourself stuck in the pros and cons, second-guessing choices, or delaying action because the stakes feel high, this episode shows why that happens and why the “responsible” way most of us were taught to decide actually makes clarity harder instead of easier.

Episode Summary

Are your decisions taking longer than they should and quietly draining your time, confidence, and momentum?

In this episode, you’ll discover:

Why highly capable entrepreneurs get stuck in analysis even when they know it’s slowing them down and what’s really happening in the brain when decisions start to feel heavy
A different way to approach decisions that removes the mental wrestling match and helps you move forward without revisiting or beating yourself up afterward
How one simple framework can do the heavy lifting for you so choices feel calmer, cleaner, and more aligned with the results you want to create

Press play to learn about the decision-making framework that helps you make smart decisions in minutes or seconds without pros and cons spreadsheets, spirals, or impulsivity.

Snag Decisions on Demand

https://offers.theuncommonway.com/decisionsondemand

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll find out how to make decisions you trust quickly so you can move on and feel like a boss. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive in. Welcome, welcome back to The Uncommon Way. And happy New Year. I hope your holidays were full of joy and togetherness. Ours is still ongoing. Schools and many businesses here are off until after little Christmas. So we've been having lots of rainy days, which means lots of cozy indoor time. But luckily, my son has discovered the joy of competitive board games. So we're not really feeling stir crazy. And wow, can that kid manifest a Yahtzee right when he needs it. So listen, I'm doing something pretty crazy. And if you want in, you need to jump on it this week. A lot of you know I've become really good at making decisions without spending lots of time going back and forth or without mountains of journals. I can't even remember the last time I wrote in a journal without talking my poor partner's ear off, without waiting for a sign, without waiting for everything to be perfect, and without just choosing something just to choose something, which is the thing that gets to me the most. But I very thankfully make decisions quickly, calmly, and I don't second-guess them or beat myself up about them ever. And if you've been with me for a click or two, you know I definitely wasn't born like that. I had to become like that by changing up the way I was making decisions. Basically, I had to stop doing what I'd been taught and find a new way. Because I used to be a huge analyzer of everything. I was the research queen. I had mountains of journals where I tried to sift through pros and cons. And I'm a huge ideas person too. So as soon as I thought I was getting close to a decision, I'd have to pause because there was something else to consider. You know, maybe I'd hear a podcast and think, oh, oh, hold up. I guess it might be smart to do that instead. And sometimes when I did make a decision, I would actually feel sick afterwards, wondering if I'd done the wrong thing and what would happen and what it would mean if I did. I just really wanted to make sure that I was doing the best thing I could do and not wasting tons of time on something that wasn't going to pan out or that would come back to bite me. So I clearly remember this way of being, right? This stage in my life. And that's why I could relate so completely when many of you have asked for help in this area very recently. Because in the latter part of 2025, I launched new offers like the no offer offer, where you could choose to work with me on any topic you wanted. Plus, I had a similar offer a few months before that. And then I reached out to a handful of you for some market research. And hands down, the most common response, the things that people were struggling with the most were some sort of decision, you know, everything from wanting to narrow down the next steps to take in their business to having issues with their team that caused them to spend lots of mental energy trying to figure out how to respond and handle everything to decisions about clients, how to deal with them, who to target, etc. And every single person knew the cost of it, for sure. I mean, that's why they reached out for support. Because it's not just time, is it? Although, of course, time is major. But it's also money, money you could be earning if you were moving forward. And self-esteem. I mean, you start thinking, where has my confidence gone? I want to be trusting myself and moving forward and just making moves, right? Like I'm smart, I'm capable, I have this great work ethic, and I need to be moving quicker than this. And not be hearing like this, should I, shouldn't I place. And then let's be real, there's an effect on how you're perceived as well. I mean, when you are in this like strong decision energy, people all around you feel that conviction, versus when you're kind of not sure, still deciding one foot in. And maybe it's not that you're stuck exactly, but you know that decisions take longer than you'd like, and you spend mental energy rehashing them in your mind, or you beat yourself up afterwards, like I used to do. And all of this really just undercuts momentum, right? And it's just not the best use of your primary resource as an entrepreneur, which is your focus and your creativity. So the crazy thing I'm doing that I mentioned at the beginning of this episode is I am taking the framework that I personally use for decision making, and that my clients now use to help them quickly make decisions that they really trust, you know, that they really feel great about, not just like throwing a dart or something. And I am putting all of that into a brand new course. It is called Decisions on Demand. And here's what I've learned after helping, I mean, 100 easily women master this decision-making. And here's what I've learned after helping so many women master decision-making. We're told that good decisions come from carefully weighing pros and cons to find the best option. And that advice sounds responsible. And if you have just two choices with a few pluses and minuses, it can work. But in the life of an entrepreneur, we have tons of options. And if you're here listening, I'm sure your mind can dream up hundreds of pros and cons for each of them. So therefore, the better you are at analysis and with thinking strategically like that, the more likely you are to get stuck or delayed. Because the more things you can think up, and the more ways to compare and contrast them surface for you. And the human brain just isn't designed to compute like that, especially if these are high-stakes decisions. It's hard enough with the day-to-day decisions, but the high-stakes ones, just dial it up to 10. The more you try to analyze the variables, the more confusion and stress you create. And so the less access you have to the highest level problem-solving areas in your brain. The good news, though, is you don't need better intuition. You don't need better information. You just need a decision-making framework that works with the way your brain actually functions. And it does the heavy lifting for you. I am going to show you how exactly inside decisions on demand. So this is a really great opportunity for you to completely change your experience with decision making and learn the framework that lets you make those decisions, often in minutes, often in minutes, I'm not even joking, that you can stand by decisions you can stand by so you're not leaking that time and that energy and that money and that confidence. And so that decisions can stop feeling heavy and stressful. I've had women come to me and say, I have just been going back and forth on this thing. I'm so over it. I am so ready to decide. Or I'm so over having everything be so complicated and difficult. I just want to be one of those people that can be like, yeah, whatever. The truth is, you don't want to be one of those people that are just like, yeah, whatever. You want to be you, but in your calmest, most neutral, most high-level self. And the really great news is if you're listening now at the time of this recording, you can pre-order the course and save 25%. So that is the lowest price it'll ever be. And you'll also get a group coaching call as a bonus. And if you're listening at a later date, don't worry, it's still an amazing value. Honestly, I'm still wrapping my head around the fact that I'm actually doing this. But I honestly believe what I'm teaching here is the most important skill for anyone. I do. And I want the whole world to have it. Because decisions are power and they change your life. This is the domino piece that changes everything. And we've all just been taught a completely incorrect method. So the curriculum is going to be dropped on January 19th, and you will be able to binge everything immediately because it's just short, concise micro-lessons. So you can really lock in those 2026 plans in no time. Because it is pretty hard to make powerful New Year's resolutions when you haven't even decided what it is that you want. I remember once Oprah was being interviewed and they're like, what advice can you give people for really accomplishing their goals? And she was like, you have to know what you want. You have to know what you want. And so many people don't really know what they want. So how are they going to go get it? So true. So in honor of this special pre-launch, you're going to receive some other bonuses too, like my decision style analyzer, and you'll really get to identify your personal decision-making strengths and blind spots so you know how to get clarity faster with fewer doubts and less second-guessing. And also, I love this one, decisive communication scripts. So many of you have asked for this, and these are done-for-you scripts to help you communicate your decisions with clarity and authority. So you do get that buy-in, right? From your team, from the people around you, and you avoid the pushback. And you can really move forward without drama that sometimes comes with new decisions. There's more too, so hop over to the link in the show notes now and read all about it. Because the special offer is available this week only, and you want to start taking advantage of the changes that this creates for you sooner rather than later. Like my client Regina, she went live last minute on New Year's Eve. She gave her audience about an hour's notice, maybe. And instead of limited engagement, which is the norm, let's be honest, because after all, people are scroll scroll scrolling, and plus, people get busy on a holiday. But she had nearly 500 views. She had a bunch of shares, about 80 comments, I think, tons of likes. And she did it all without spending money to boost the post, or dancing around to get people's attention, or anything else tactical that the social media people tell you is trending. What was different was that she stopped hanging out in the land of I'm not sure, and instead made a strong decision. She stepped into that energy and momentum, and it made people turn heads. She texted me, Now that I have this framework for my decisions, it makes 99% of my options an easy no without second-guessing. I have this new energy and sense of knowing. This work around decisions is so life-changing. If you want that too, come join me in Decisions on Demand. Become one of the founding members. And if you have any questions about whether this is right for you right now, shoot me an email or a DM, and I will reply personally, of course. I'm so excited. It is just such an honor to teach this work specifically and get this into the hands of more women. All right. Have a great week, and I'll talk to you again on Tuesday.

Support at The Uncommon Way 12/16/25 Support at The Uncommon Way 12/16/25

Ep 179: Why Smart, Capable Women Lose Power the Moment They Enter “Growth Mode”

Why is it that right when you’re ready to tackle a new level of revenue, visibility or leadership, it can feel like you’re taking two steps back, instead of moving forward steadily?

If you’re a smart, capable woman stepping into a new level of business or leadership, this episode names the subtle power shift that often happens right when growth begins—and why it can leave you feeling unmoored, overly focused on outside opinions, and disconnected from your own authority. You’ll hear why this isn’t a confidence or strategy problem, how it quietly shows up as effort increases and results slow down, and what actually restores momentum when nothing seems “wrong” on the surface.

Episode Summary

Why is it that right when you’re ready to tackle a new level of revenue, visibility or leadership, it can feel like you’re taking two steps back, instead of moving forward steadily?

In this episode, you’ll gain:

Insight into why entering a new level of growth often feels disorienting for high-achieving women—and how to recognize the exact moment your power starts subtly shifting
Awareness of the early signs that you’re in “growth mode,” so you can course-correct before effort increases and momentum slows
A simple lens you can use immediately to reclaim authority, make decisions faster, and feel potent again—without adding more to your plate

Press play to understand why this phase of growth isn’t a failure—and how learning to wield your power differently is what allows expansion to feel expansive again, not heavier.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll discover why smart, capable women lose power the moment they enter

growth mode. Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders

pitch the rule book and design success on their own terms. I'm your host, Jenna Harrison,

a top-ranked business coach sharing business growth strategies, mindset mastery,

and power boost to help you attract ideal clients, leverage your unique genius,

and scale with freedom. Let's dive in. Welcome, welcome back to The Uncommon Way. Today's episode

is so near and dear to my heart. I wish that I had understood it when I was struggling with

clarity for two decades, trying to figure out what I was really here to do and how to turn it

into a business. And I wish I had understood it in this specific way I'm explaining it to you

when I decided to scale from multiple six to seven figures in my business. But at least now,

I get to save you a ton of time and angst if you're going through anything similar yourself.

In this episode, you will learn why entering a new level of growth often feels disorienting for

high-achieving women and how to recognize the exact moment your powers start subtly shifting.

You'll also learn the early signs that you're experiencing this growth mode phenomenon,

so you can course correct if necessary before effort increases and results slow down. And

you'll also get a simple lens you can use immediately to reclaim authority, make decisions

faster, and feel potent again without adding more to your plate. There is a very specific

moment in a high achiever's journey where everything starts to feel harder. Not because

she's doing something wrong, but because she's entered growth mode. You see the distance between

where you are and where you want to be, and the first thing we become aware of is a knowledge gap.

Why haven't I gotten there yet? What's it going to take to get there? What do I have to do? So

you start picking up more courses here and there, maybe watching more webinars than you used to.

You start really paying attention to what everyone else is doing in order to get where you want to be.

You start delaying decisions to make sure that you're going to be doing everything right.

And when you do take them, they just feel heavier. And ultimately, you subtly downgrade your own

authority. Now, this isn't a failure of confidence or competence, right? It's a power shift,

and it's incredibly common. Now, a beginner's mindset can be really useful when entering a

new phase, right? There's definitely value in learning and observing and trying new things on.

The issues come when A, you're staying there too long, and B, you're believing that these things

will make or break you. When no, those things are just tools. So there's a difference between being

open and being unmoored, like completely adrift and just kind of lost. And you can feel that in

your body. There's a saying I love, which is, it's the wizard, not the wand. The wand is a useful tool,

but at no point does the wizard see the wand as all powerful. If the wand gets lost or broken,

the wizard improvises. He grabs a twig or he uses something else to channel his power.

The power is still his. If you're feeling unmoored right now, a little out of it, not feeling as

powerful as you know you can be, you're not alone. I have definitely been there. Every entrepreneur

has been there. Some just don't talk about it. I remember the exact moment I decided to scale to

seven figures. I was sitting in my office chair in Pennsylvania, staring at my screen, and I just

had this flash of, it's time. What brought it on was something really simple, but kind of monumental

for me in my business. A client had just done something successfully on her own, something I'd

always needed to guide people through before. And I had worked on the training, the way I taught it,

I'd refined this worksheet, and I really cared about making it something people could do for

themselves. And when she sent it back completed, I remember thinking, she got it. And right then,

seven figures didn't just feel possible, it felt right. Like, I can scale the work that I want to

be doing in the world in a way that feels right to me. Up until then, I was very happy at multiple

six figures. I had a steady income, amazingly cool clients, and I'd done a lot of work to detox

from hustle and separate my identity to how hard I worked or how much I made. Life felt really good.

I mean, yes, I was still trying to tweak this process I'm talking about, but if it didn't work

out, if I just stayed a one-to-one coach with really, you know, an intimate mastermind, that

was still an amazing business, and I was good there. But now, after that one switch, I was like,

okay, it's go time, right? This was my signal. And energetically, everything lined up in my life,

too. My neurodiverse son, who had been undiagnosed and unmedicated before then,

he finally had a care regimen that made life feel manageable. And those of you who've been there,

you can feel me on this one. Like, I had capacity now, right? And I also had the means,

and I was ready. And then, something shifted. I entered growth mode. And I can see it clearly

now, but at the time, I didn't have language for it. I started doing all the things that I'd

overheard seven-figure business owners talk about. I didn't do it consciously, it just kind of

happened. You know, I hired the ops manager, I focused on SOPs, I turned my attention to

cold traffic. And over time, I became someone who didn't feel like me at all. I mean, I outsourced

my certainty to bro marketers who told me I needed to completely change my positioning,

change my podcast title, everything, because this is what works for cold traffic. I eroded

my profit margin with all sorts of support. I abdicated leadership, and I let my ops manager

assign tasks without any oversight. I mean, one day I looked at what a VA was actually doing,

and realized she was listening to every single podcast episode, taking notes for show notes,

and making sure the editing was perfect. And that is not what I had asked for. And definitely not

what I wanted to be paying for. And that's when it clicked. This wasn't just inefficiency. It was

actual leakage. Leakage of money, leakage of authority, and leakage of influence and power.

Even my brand felt diluted. You know, podcast listenership declined, email opens dropped,

the resonance just wasn't there anymore. But the worst part, by far, was the feeling that I didn't

know what to do. Like I was needing something outside of me, you know, the market to change,

or the guru to come, or the strategy to finally become clear in order to fix things for me.

And that potency that I had had before when my business was humming along, and I knew I can

create whatever I want. That power had become scattered, right? And nothing had gone wrong

exactly. I was just moving into new ways of doing business. But what was a problem was that I had

quietly handed my power to the idea that someone else must know better. And here's what I've

realized. Power doesn't disappear. It gets diffused. What I did maintain through all of this,

thankfully, was deep trust. I trusted that I was being guided. I trusted that abundance would

continue. Even it didn't come through the most logical business path. I trusted that I would

find my way through. And I could manage my mind. I was not spiraling in self-criticism.

I had the emotional capacity to hold uncertainty and disappointment, you know, without collapsing

or something, and regressing. And I was able to, in my daily life, to move back to joy and pleasure

in this new life that we were creating here. Honestly, my clients were more freaked out than

I was. They could see the numbers in the mastermind decline, and they would ask,

how are you okay? But I was. I wasn't telling myself I was a bad coach or a bad business owner,

and I knew clarity would come. And it did. What I understand now, and what I want to share with

you on this podcast, is that when I started implementing these practices, everything shifted

again. Clients came in, direction clarified. And the way that I'm scaling now, no one else told me

to do it in this way. In fact, I've had very successful coaches, multiple seven-figure coaches

that I've been working with over the past year, I've had them actively disagree with some of the

choices that I'm taking now, and some of the positioning methods and messaging that I'm talking

about. And that's fine, because they're not me, right? They don't have my business. My coaches are

thought partners, right? They help me arrive at my conclusions. Sometimes the greatest clarity comes

from hearing a perspective and knowing, no, that's not it, right? Or that's not quite it. Which

brings me to something I'm seeing more and more, which is women outsourcing power to ChatGPT.

A friend recently told me I was going to launch this offer, but ChatGPT talked me out of it.

And I remember thinking that would never happen to me. I would never let ChatGPT override something

my body and intuition are telling me is right. Although, like I've just mentioned, I have been

in places where I wasn't even checking in with my intuition. I wasn't even having this new idea

to then get it shot down. I was just sourcing everything externally. And then there are the

clients who won't move forward until ChatGPT confirms it's a good idea. We don't want that

either. And this is what I'm leading up to. Most high achievers do not have a strategy problem.

That's why no tool, including ChatGPT, can give you a fail-safe strategy.

What they have is a power deficit. And power, as I'm talking about it, it shows up as decisiveness,

as internal authority, as a sense of command, commanding your surroundings, commanding your

business, and this kind of energetic coherence. When power is intact, when it's focused and

utilized, strategy works faster. Any strategy works faster. And you naturally find the ones

that are most resonant for you. But when your power is fragmented, no strategy sticks.

So pay attention to this for yourself. Like, look for signals, early warning signs, if you will,

that this is happening. It may be that you ask for opinions that you don't even actually want,

but you're just getting the information from everyone around you. Or you delay decisions that

you already know the answer to. Maybe you don't want to take that step, or that's going to be

painful, or you still just don't quite trust that it's the right thing to do and you want that

validation. Another one is that you feel busy, but you don't feel potent. Maybe you have this

feeling of constantly just like spinning your wheels and getting nowhere. You can't actually

gain traction and achieve momentum. You might notice yourself consuming more than you're creating.

You might notice everyone else's language seeping into your own. And you might notice that you keep

preparing instead of leading. The sooner you catch this kind of stuff, the less momentum you lose.

Now before we wrap up, I want to introduce something I'll come back to often on this podcast.

Let's call it the power lens. It's simply a way of looking at familiar business and leadership

challenges, not as things to fix or optimize, but as signals about where power is either

concentrated or quietly leaking. Once you start seeing your business through this lens,

a lot of things that used to feel confusing become surprisingly clear. So instead of asking,

what should I be doing differently? You know, what do I have to do? How can I figure this out?

I just want you to notice what's happening with your authority. So let's take just one of the

things I mentioned before, consuming more than you're creating. Now on the surface, you're just

thinking, I need more information. But the power lens interpretation of that is that power has

shifted outward, right? Authority is being borrowed instead of embodied. And you can restore that

sense of command with one clean shift. Just ask yourself, well, what would I create this week if

I trusted that my perspective were already sufficient? And once you see it that way,

the next step isn't about effort. It's about returning to a place where you command the

situation. This is the kind of recalibration I'll be guiding you through again and again,

because power needs maintenance and even amplification when you're expanding.

So everything that I'll be sharing with you going forward, the tools, the practices,

the way I think about business and leadership, it comes from what allowed me to reassemble

my power as I talked about earlier. So in future episodes coming in 2026, we'll be talking about

things like how to compress the time it's taking you to make decisions and building businesses that

respond to you rather than you always jumping through hoops to try and keep up with your

business or push your business along. We'll talk about commanding your time, commanding your focus,

and the kind of leadership that magnetizes your audience and your clients and your team.

If you take one thing from this episode, I'd love for it to be that when smart, capable women enter

growth mode, it's natural to look outward for a moment. That doesn't necessarily mean you've lost

confidence or lost your direction. You're just sourcing information to stimulate your own new

ideas and perspective, and that's necessary to get you somewhere where you've never been before.

But when that outward focus lingers or you undermine your own authority with someone

or something else's, like chat GPT, your power naturally diffuses. Decisions slow down and

everything requires more effort, and things that used to feel fluid start to feel really heavy.

That isn't a strategy problem. It's a power dynamic, and the work isn't to drive yourself

harder, you know, and make yourself better or smarter or more disciplined. And power starts

to return the moment you come back into commanding your decisions, your attention, your authority,

even situations in your life. That's where real growth begins to feel like good again,

you know, like expansive again. All right. Now, if you have not listened to last week's episode

about the no offer offer I have going on for December only, I really recommend that you do

that. I don't expect to be offering anything like this again, ever, as I've just described in this

episode, I have big plans for 2026. So this is a really, really great time to move on this,

if you actually want to move on this. And if you did listen to the last episode that you just

forgot, this is your friendly reminder. I did receive one question, which is, can I set this

up now, but use it in 2026? Because I've got so much going on with the holidays. And the answer

is absolutely yes, but we do need to get it scheduled and decided right now. Because in 2026,

I am hitting the ground running. I have so much prepared. I'm really excited to share with you.

All right, my friend, that is it for today. Remember, training your mind to think uncommonly

unlocks a whole new level of impact and possibility. I'll talk to you next time.

Support at The Uncommon Way 12/9/25 Support at The Uncommon Way 12/9/25

Ep 178: The No-Offer Offer: The Counterintuitive Way to Delight Your Clients and Help Them Before You’ve Helped Them

In today’s AI-driven information overload, helping your clients get actual wins is more important than ever.

Episode Summary

In today’s AI-driven information overload, helping your clients get actual wins is more important than ever.

Many entrepreneurs assume their offers have to be neatly packaged with specific features—but this episode reveals a counterintuitive strategy that delights clients, accelerates clarity, and dramatically shifts the way you show up in your business. You’ll hear how something as simple as choosing differently can reorganize your entire business, and why this overlooked but common situation keeps so many women waiting for direction instead of creating what they truly want.

In this episode you’ll:

Hear the details of the no-offer offer
Discover the subtle habit that keeps women entrepreneurs waiting for direction instead of creating what they truly want—and why it’s far more common (and costly) than you think.
Learn how to shift into the “active energy” that reorganizes your entire business, and why it’s one of the most strategic business moves you can make.

Press play now to learn the unconventional strategy that elevates your autonomy and your audience’s clarity and agency—starting today.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, I'll tell you about the No Offer offer.

It's a new offer that I have,

but it's also a counterintuitive strategy you can

use to delight your clients and

help them before you've even helped them.

Welcome to The Uncommon Way,

where high-achieving women entrepreneurs and leaders ditch

the rule book and design success on their own terms.

I'm your host, Jenna Harrison,

a top-ranked business coach sharing business growth strategies,

mindset mastery, and power boost to help you attract ideal clients,

leverage your unique genius, and scale with freedom. Let's dive in.

Welcome. Welcome to The Uncommon Way.

I've got a new type of offer to share.

Hardly anyone does this,

so it will delight your clients,

but it's actually going to help them

before you've even begun working together. It's so good.

You can use it for a limited time to spice things up

or as a more strategic part of your offer suite.

I'm offering it myself this December in case

you want to take advantage of it with me and try it out.

But even if you're not looking for coaching and maybe not even looking to add in a new offer,

still listen to this episode.

Because the real magic here is the thinking behind the offer,

and even just considering it for yourself is going to give you amazing clarity.

Plus, it's also going to shift you into

the most powerful position you can be in as a woman entrepreneur.

It will change the way you make decisions,

think about your next steps, and run your business.

Of course, all of that ripples into your life,

it always does for us,

so you'll start acting differently there too.

In this episode, you'll hear the details of the no offer offer.

You'll discover the subtle habit that keeps women entrepreneurs waiting for

permission instead of creating what they truly want,

and why it's far more common and costly than you think.

You'll learn how to shift into active energy that reorganizes your entire business,

and why it's one of the most strategic business moves you can make.

I have to tell you something funny.

Every December, I become a woman on a mission,

and if you're on my email list,

you know what I'm about to say.

I go after something for the holidays,

and it is not about a specific cookie or a certain type of shopping experience,

and it's definitely not about do-it-yourself crafty decorations,

because I am not that girl.

It is my annual Starbucks pilgrimage for a toffee nut latte.

But here's the part that I didn't say in the email,

the part that always gets me.

There is no way in hell that I would buy a toffee nut latte

if I had to take the standard version that they offer.

I find them way too sweet.

I personally think 2% milk is just really watery and gross,

and I wish I could, but I cannot tolerate caffeine.

I always need to drink decaf, otherwise I just feel so jittery and awful,

and I'm not fun to be around.

So the only reason that I buy it is because I have the freedom to customize it for me.

This is what true self-care is about.

No, not the sugar and the dairy.

I can imagine the health coaches sitting up in alarm.

They're like, no, that's the opposite of self-care.

But the choosing is the self-care.

Like, self-care isn't bubble baths.

It's treating yourself like someone whose desires actually matter

and doing things your way, on purpose.

None of the, oh, that's fine, I'll just take whatever you have.

No safe, no sensible, no watered down,

no restricting or sacrificing or martyrdom.

Just treating yourself as if you were your own best guest,

who you wanted to feel such delight, so taken care of, so your wish is my command.

If you can treat yourself like her, that is deeply self-honoring.

And every year when I take that first sip of that toffee nut latte,

I'm reminded this is what entrepreneurship should feel like.

Your uncommon way, right?

Your toffee nut latte version.

The permission to want what you want exactly the way you want it.

And this month, I decided to build a fun holiday offer just to capture that feeling.

But the bigger inspiration wasn't just, let's make a fun holiday offer.

It was, what if women entrepreneurs could choose their support

the way they choose simple things like coffee?

You know, where it felt very intentional, no guilt at all,

and just intuitive.

I've been thinking a lot about how often women stifle their own growth

just because they're either afraid to ask for exactly what they want,

or they don't even think of doing it.

It's like, this is the way things are, so you just take what's there.

It's a passive energy because we're not actively creating.

We're waiting for someone else to create direction for us

and someone else to tell us what we need.

It's the same energy as when you're just accepting whatever clients come your way,

which can lead to so much overwork and exhaustion.

And it's also a dangerous energy because, especially now with AI,

many talented marketers are happy to help you figure out what they think you need.

We spend a lot of money on these kinds of offers,

and the result's pretty predictable.

It's a loaded laptop, you know, full of courses that you don't open.

One of the earliest courses I bought was a webinars course from Amy Porterfield.

I wasn't ready to run webinars.

I didn't even know if I could help people get results.

But I read the sale sequences and said, OK, she's saying I need this.

Not asking for what we want or just going with the way things are,

it shows up in so many areas of our business.

And each time that powerful CEO version of you,

who just listens to her instincts and makes sure her moves have impact,

that version keeps getting pushed a little further out.

So for this month only, I decided to do this unusual thing,

something that I don't do, a fully customizable, choose-your-own coaching experience,

where you get all of what you want, but nothing you don't,

in the way that you want it.

And this is something that you can use with your clients, too.

And I'm going to tell you in a minute why it's going to be so helpful for them.

But so that you can think into it from their perspective,

compare yourself, right, with my business as a potential purchaser of services, right?

Maybe right now you don't want the full private coaching package that I offer, right?

Where we reinvent your identity into that six or seven figure version of you

and then dial in the business to match it.

I mean, that's a lot, right?

You've got to be full in for something like that.

Plus, there is that $25,000 price tag, which is not for everyone.

And maybe you don't want a program like the Clarity Accelerator that has a set curriculum,

even though it's going to get you crystal clear on your secret sauce

and how to turn it into an offer that your ideal clients want to buy,

which is the kind of clarity that we need to unlock at every stage of our business.

But let's just say what you really want to focus on right now is just the sales piece.

Maybe you're getting people on to calls.

They say they'll think about it or they say yes, but then they ghost you.

And this is the one last code that you have to crack in order to quit your day job.

Cool, right?

Then that's what we'll do.

It's that straightforward.

And it can be for your clients too, especially if you're talking to a group of people who know you, right,

that you've been interacting with for a while.

They know what they like about you.

They know why they keep showing up to listen to what you're saying or see what you're putting out.

Some of the people I talk to say, wow, I'm just so amazed at how you are able to charge those high prices.

Like I wouldn't, I couldn't even imagine saying those words to someone.

Can you show me how to kind of clear that gunk out of my head and see things in a different way?

Because I think if I could just even double my rates, I mean, that would double my revenue.

Or people say, you, Jenna, you always seem clear and calm and you're just doing all these next steps, right?

But I don't feel like I have that kind of clarity.

I feel like I'm just trying all different things.

So how do I get that?

Can you help me get some of that?

Or they'll say, I know that my issue is imposter syndrome, but I've tried everything

and I've already worked with lots of people and I just can't shake it.

I can't get rid of it.

But you talk about this whole nervous system thing and I'm wondering if maybe that's what I need.

People are able to see this if you've been in interaction with them enough.

And so that's an invitation that we can offer.

They'll tell you whether it's a teeny tiny little thing or it's totally audacious what they want, right?

It might just be a little shift or a huge leap.

Now, for some of you, it might take like really rethinking it for a minute because maybe you've been told,

don't ever customize your offers.

I mean, I'll be honest, there is a little part of me that's like, are you really doing this?

Customize tailored work like this, it takes energetic and mental presence.

There's much more bandwidth consumption, obviously, than a DIY course, for instance.

But I'm trusting this gut hit that I got and I'm looking forward to the inspiration it's going to bring.

I can't wait to see what people come back with.

I did this slight variation of this a couple months ago, I guess, but I set the container as well.

It was going to be a seven-week coaching container.

I set the price and then there was, you know, we had some availability to work on whatever the person wanted to work on.

But to go this free, this broad, that's not something you usually see except with the most inexperienced practitioners, right?

Whether it's a coach or any kind of service provider, usually after people have been in the game for a while,

they decide what their offers are.

And I think that's great.

But I also think it's great that we never lock ourselves in to any one thing forever.

We can have our core offers, but if we completely lose the sense of play and exploration in our business,

then, I mean, I might as well go work a day job.

But let me tell you why it is so important for your audience, why it's such a gift to your audience before you even work together.

And maybe they won't step up for this.

Maybe you won't work with them, but you are helping them in the way that I hope I can help you now.

Because this offer itself is a way to practice choosing differently, you know, to take one desire seriously and make space for it now,

instead of waiting for a more ideal moment to get clarity on what that thing even is.

When you honor what you genuinely want, your business has a way of reorganizing itself around that clarity.

It's the polar opposite of waiting for some authority out there to tell you what you need.

So the process looks very simple.

Step one is decide what you want to shift or improve.

If you're having trouble choosing it or trouble defining it, imagine your future self looking back on this time and saying,

oh, that was the time when I really X, right?

When I really learned to do this or I really dialed in this or I really became this.

And that made all the difference, right?

That's the domino I needed and just trust whatever pops up first because it is usually spot on.

Step two, send me a message.

Let me know what you're thinking, right?

It could be a sentence, a paragraph, whatever you want.

Step three, I come back and I say, let's do it or I'll share some thoughtful notes or options, right?

If it's right for you, we move forward.

If not, that's completely OK.

Feel like the energy of this lightness and just this fun invitation, right?

There's no pressure here.

Here's the truth.

Entrepreneurship is the greatest self-honoring journey of your life if you let it be.

It's not just about making more money, though that is always welcome.

It's about becoming the woman who follows her own instincts and makes brave decisions and trusts herself and allows herself to receive support.

Revelations always come before results.

Revelations come before results.

You become the person and the business rises to meet you because you're compelling it to through your actions and your decisions and the way you show up.

So if your ears are pricking up as you're listening to this and you want to try this with your audience, do it.

If they're pricking up because you want my support, then now is your time.

There are limited spots because I'm giving this the attention it deserves.

And if you're listening to this in the future, I'm sorry, but this was a December 2025 offer only.

I just wanted to try this out.

But if you are listening to this in December, go ahead and message me.

Tell me what's on your wish list and believe me when I say you cannot offend me with your idea.

If you're thinking she'll never go for this or what if she's just like, what are you crazy?

Then I want you to just wipe those thoughts from your mind.

This is your chance to throw out the rule book, to ask for the thing you want and get a phenomenal deal.

Seriously, have fun with it.

I love when women actually ask for what they want.

It is so rare.

And just thinking about it gives you clarity.

And if you're not asking for what you want, then just acting on it gives you practice.

It's a really rare chance to shape your own coaching experience based on what you actually want or need.

I can't wait to see what you choose.

All right, my friend, you got this.

Let's talk again on Tuesday.

Support at The Uncommon Way 12/2/25 Support at The Uncommon Way 12/2/25

Ep 177: How Women Can Learn to Embrace Conflict and Tension Using Polarity Intelligence

Have you ever wondered why certain relationships or team dynamics feel draining—no matter how hard you try to fix them or avoid them?

Episode Summary

Have you ever wondered why certain relationships or team dynamics feel draining—no matter how hard you try to fix them or avoid them?

If you’ve been feeling pulled between competing demands—your mission and your margin, your masculine drive and your feminine flow, your desire for harmony and your fear of conflict—this episode reveals why those tensions keep repeating and what’s actually underneath them. Most women assume these friction points mean something is wrong… but what if they’re pointing to something essential you’ve never been taught to see?

In this conversation, you’ll discover:

• How to recognize the invisible tensions shaping your relationships, leadership, and decisions

• A new way of working with conflict that feels grounded, empowering, and surprisingly clarifying

• The mindset shift that helps you navigate home and workplace dynamics without overworking or overriding yourself

Press play to learn the polarity intelligence that makes confrontation easier, leadership clearer, and your relationships exponentially more satisfying.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

MissingLogic® Website:

https://www.missinglogic.com

Burnout Proof Leadership Podcast:

https://www.missinglogic.com/burnout-proof-leadership

MissingLogic® LinkedIn:

https://www.linkedin.com/company/missinglogic-llc/

Instagram:

https://www.instagram.com/missinglogic_llc/

Facebook:

https://www.facebook.com/missinglogicLLC/

YouTube:

https://www.youtube.com/@missinglogicllc

Michelle Troseth – LinkedIn:

https://www.linkedin.com/in/michelletroseth

Dr. Tracy Christopherson – LinkedIn:

Https://www.linkedin.com/in/dr-tracy-christopherson

Full Episode Transcript:

Welcome, welcome back to The Uncommon Way.

I had another one of those great conversations the other day that I just knew I had to bring

back to the podcast.

By the end of this episode, you'll be thinking about your most frustrating relationships

entirely differently and feeling much more comfortable with both confrontation and tension,

which is something that almost every woman I know can benefit from, myself included.

You will learn how to apply polarity intelligence to navigate home and workplace tensions with

confidence, build leadership skills that drive success without overworking, so definitely

speaking my language here, and you'll also get a deeper understanding of what keeps us

from leaning into tension and confrontation in the first place.

My guests this week are Tracy Christopherson and Michelle Troseth, co-founders of Missing

Logic, which is a coaching and consulting company dedicated to helping teams combat

burnout and transform from the inside out by using polarity intelligence in order to

navigate all these workplace tensions.

Tracy is coach leaders across North America for over 20 years, and Michelle was recently

the president of the National Academies of Practice, which represents 14 different health

professions, and is also a fellow in the American Academy of Nursing.

Both of them live in Michigan.

And now, let's dive in.

Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the

rule book and design success on their own terms.

I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies,

mindset mastery, and power boost to help you attract ideal clients, leverage your unique

genius, and scale with freedom.

Let's dive in.

All right.

Michelle and Tracy, thank you so much for being here.

We're so glad to be here, Jenna.

Yeah, thank you for the invitation.

We're excited.

Yeah.

We had a really interesting conversation when we bumped into each other before, and I thought

we should bring on here because I know that it's something every woman can relate to,

and you have such an amazing way of thinking about it and also working with it.

So we're just going to dive in.

And I think the best place to start is how your work is really based on the idea that

we often feel pulled between two different things.

So can you give us some examples of that?

Well, certainly the first thing that comes to my mind as entrepreneurs is we are tied

or torn between our work and our passion of what we're bringing to the world, but we're

also torn with our family life.

Many of us are raising children.

We have the sandwich generation going on for many of us, and that's definitely a tug of

war that many of us feel.

Yes, yes, yes.

So of course, the wanting to work more hours, but then also the wanting to be there for

everyone that needs you, needs your hours, needs your time.

Well, I think too, as women, we're torn between caring for others and caring for ourselves.

Good one.

That's a big one too.

And as an entrepreneur, I find as a woman, I'm torn between the mission, what I'm here

to do and who I'm here to serve, and the margin, because I need to make the money

but I also want to have a specific impact.

I'm here to serve in a certain way or to serve a certain group.

So those are some tensions that show up from an entrepreneur or solopreneur perspective.

Yes, yes, I know, and all different levels, right?

All the way from I've seen some people come and say, well, I couldn't work with that group

of people that I really want to work with or I couldn't do that thing because there's

just no money in it, right?

And this is the people that want to pay.

But then sometimes they're really small kind of micro compromises.

Have you noticed this with yourself?

That you kind of catch yourself in hindsight making, and then you finally see it for yourself.

Yeah, well, that can happen, I think, when you're not mindful that you have to have a

good balance between these things, right?

And you get pulled by the margin because you have to pay the bills, right?

And you need to have a living.

And so sometimes it's like the shiny object, right?

It's the thing that, oh, I could bring in all that money, right?

And then you deviate from your greater purpose or the thing that you really want to be from

that mission because you're feeling the need to fill the bucket with the money, right?

And so you're pulled that way.

And that's life.

Life is like that.

You're going to get pulled in certain directions at different times due to different reasons.

And you're going to feel that tension between that.

Yeah.

You know, another one I'm thinking of for people in kind of standard heterosexual relationships

for women the way we've grown up, there's this like polarity between wanting to be able

to do everything on your own and I can do everything a man can do.

But then at the same time, you want the strong man who can really take the lead and sweep

you off your feet, right?

It's like you can't win.

It's a both and.

That's another great example, right?

Yeah.

Another thing that comes up too, and I think especially for women, is the energy, the masculine

energy and the feminine energy, especially when you're a business owner or you're working

with others, right?

There's that drive, that masculine energy that you need to put into your work.

But at the same time, there's that nurturing, right, collaborative connection energy that's

more feminine energy.

And we hold both.

And so, you know, but sometimes we're pulled one way more than the other.

Michelle and I have to manage this all the time with each other, right?

We tend to have a preference.

Each of us has a preference for the other aspect.

And so, you know, that can create tension when you're working with somebody that is

maybe more of a masculine energy and you're more of a feminine energy can feel like, you

know, like you're in conflict with each other all the time.

And many, many women entrepreneurs falsely believe that they need to be more masculine

to be successful.

And they have sometimes learned the hard way, no, I need to lean into my feminine side too

for this really to turn out the way I really want it to and to be successful and not compromise

too much.

Yeah.

And if we're going there with the feminine energetic, I also think receiving is a big

piece that we aren't taught, right?

We were taught to go out and make it happen.

And so receiving just feels like, oh, nails on a chalkboard to so many of us.

I have my mom visiting right now, as a matter of fact, and I watch us play this game of

like, oh, no, let me do that.

Oh, no, let me do that.

Oh, no, no, I don't need that.

I can do that.

And it's just ridiculous, right?

We both love giving to each other.

We both love doing for each other, but it's this like knee jerk reaction that I'm trying

to be so mindful of, like you said, because it isn't really serving us.

But anyway, and then of course, we haven't really even touched on how this shows up in

business.

So you both mentioned right now with your team, and we talked about receiving versus

going out and getting, but what other ways, because I know that you work with a lot of

teams in corporations and also, how else do you see that coming up?

Well, the one way it shows up is just individual and team, just that simplicity.

And Tracy and I, we base our business on core values.

And one of them, we take a look at how are we bringing up the best of every individual

team member?

And how are we also being the best team on how we work together?

And again, it's not an either or, it's an and and both.

So just calling that out and recognizing that that is a tension you always have to deal

with as well is one of them.

Yeah.

So good.

Yeah.

So I remember something you all said that I loved, which is we don't necessarily know

that this is what's going on, this like contrast and polarity, but we feel the tension.

So how does that tension manifest for your clients?

Well, it can come up in a lot of different ways.

Sometimes it feels like conflict, like you're in conflict with another because oftentimes

these are values, right?

And it can be conflict with another person.

Like I mentioned, you know, if you hold a certain perspective that appears opposing

to the other perspective, like the feminine energy and masculine energy, and you have

two individuals that are working together and one is more masculine, the other is more

feminine energy driven, it can feel like conflict between each other, like especially

if you're really holding on to your point of view or your perspective, right?

And you're at what we would say the extremes, then it feels like conflict, right?

It can show up that way.

It also sometimes shows up, I think, when people want to move from something and to

something else, because we're problem solvers, right?

So if I'm experiencing some kind of negative consequence, I want to move to the opposite

because I feel like, okay, the answer's got to be over there.

And so you're feeling that tension, that loss of something, and you want to move towards

it.

So those are a couple of ways that it can show up for people.

Michelle, do you have something else to add?

Well, I was just going to say, and you can feel it in your body.

You know, when that tension is pulling at you, you know, you can actually feel the tension.

And we often have been taught, or just how we have become who we are, we want to run

away from it.

We're not comfortable with tension.

So we think there's something wrong, and we want to avoid it.

But it's actually telling us something.

That tension's there to tell us maybe that we are over focused on one of those aspects

over the other one.

And so we need to learn how to really pay attention to that, to listen to our bodies

and feel that tension as well.

Resistance is another way it shows up when we experience resistance.

And well, oftentimes people think resistance is bad if you're trying to move something

forward or you're trying to make a change.

Can be just a personal change, and you're just feeling a lot of resistance.

Sometimes there's wisdom.

Most of the time there's wisdom in that.

There's some kind of fear driving the resistance, a loss of something that you value, right?

Or concern that you won't be able to maintain what you value most if you make the adjustment

or you make a change.

So resistance is another way that these tensions show up.

Get it.

Okay, so you're feeling this tension often in your body, right?

There's these two different polarities, these contrasts that are pulling you back and forth.

And they're showing up in all different ways in your life.

So then I'm curious, how do you begin to, I don't know, work with that, lessen that?

You've kind of hinted at it in some of the things you've been talking about.

But what would be kind of your overview of it and your diagnosis if you were talking

to someone that was experiencing that?

Well, the first thing is to recognize that polarities are interdependent pairs of values

or perspectives or points of view that need each other over time.

So I think it's understanding that concept and that they actually do need each other.

The feminine needs the masculine.

So that concept is really important.

And then understanding that they're ongoing.

They never go away.

And that's a gift when you realize that.

Because then you can learn how to leverage them and develop that polarity mindset.

Now the first step in developing a polarity mindset is being able to differentiate between

a problem, a true problem, and a polarity.

Yeah.

I love that.

Okay, tell me more.

Problems have endpoints, right?

We always like to use the analogy, right?

In households all over the country in the evening, the biggest problem is what are we

having for dinner, right?

Yes.

And we're going to make, you know, we might have three options.

Let's go out to eat, you know, let's just have something light or let's, it's warm night,

let's cook on the grill, right?

Like we got three options.

We're not going to do all three of them to solve that problem.

We're going to pick one, we're going to apply it, and we're going to solve the problem.

It'll be over.

As soon as we eat dinner, we're done, right?

Until the next night.

But the problem goes away when you apply the solution, right?

But with a polarity, it's never one.

It's always a both and.

And so there's two alternatives, but you can't apply only one.

You have to apply both, and you have to do so in a way that helps you get the benefits

of both.

And that's because polarities are ongoing, as Michelle said, they never end.

So that's another indicator when we're talking to somebody, we'll say, have you dealt with

this before?

Oh, multiple times.

Then that's an indicator that you have a polarity, not a problem to solve.

And when you think about it, for the time we were kids, we're taught to problem solve,

right?

Even when it comes to just when we were little, like, what's this?

They point to your nose, right?

And you say, oh, that's my nose.

And everybody cheers.

So, yeah, right.

That's so awesome.

Right.

What's this?

You know, you point to your ear and they say my chin, you go, no, no, no, no, that's

not right.

Right.

So we're taught if this is right, that's wrong.

If this is the correct answer, that's the wrong answer.

And we're taught this problem solving thinking, right?

Either or, pick the right answer, apply it in your golden, right?

And as leaders, we grow up, like we learn to problem solve, the bigger the problem we

can solve, the higher we climb the ladder.

As a business owner, the bigger problems you can solve, the better off your business will

be, right?

But most of the things that we deal with are not problems.

They're these polarities.

They're both ands.

And we're trying to make false choices by choosing one over the other.

If we over-focus on mission to the neglect of margin, we're always going to have a negative

consequence because to have a successful, thriving business, you have to serve both

your mission and your margin, right?

To have a strong organization, you need the strength of the individual and the strength

of the team to leverage your, to get the outcomes that you truly want.

I love it.

Yes.

So good.

So if they're ongoing and if there is a way forward, what changes for your clients after

they work with you and after they develop this polarity mindset?

Well, there's several.

One of them, I had mentioned work-life balance in the very beginning because most people

don't believe it's possible.

We've worked with leaders.

We worked with this one leader and she actually thought you had to retire before you could

even step a foot into work-life balance.

And she realized that, you know, that's not true.

And it is a dynamic balance.

And there are ways that we teach people how to take action on both their professional

life and their personal life, how to really tap into things that fill their bucket and

how that shows up for them.

And so that really changed a lot for her.

And we've had other leaders we've worked with too, that even their husbands are like, isn't

it time you talked to Michelle and Tracy again because their lives had become so much more

balanced on a personal, professional perspective.

So that's one way we have helped a lot of leaders.

Tracy has some other examples.

I think the other I would say is it improves their performance.

So when you're not managing the same problems over and over and over, right, you can put

your attention on the things that matter most.

So it really helps you, especially, you know, when it comes to planning and executing as

a business owner or a leader.

So you can really to act your performance when you can manage the tensions that you

face on an ongoing basis.

And I think the other thing is that for leaders, it gives them a language to describe what

they're experiencing in a way, a methodology, a strategy.

So they actually, you know, we map these out.

We make that we take this concept and we make it very concrete and actionable.

Right. So there's a strategy that they follow.

And because they have that knowledge and that wisdom and they're monitoring all the time,

they can tell when they're over focusing in one area and neglecting another.

They know when they get pulled towards one area more than another.

If they're experiencing some challenges at home, maybe a parent is ill or they get ill

and they have to give their attention more to their personal life, they know they can't

just drop what's happening in their professional life that they have.

But they also know they can prioritize the actions that will get them the biggest outcome

and they have a way to navigate this.

And so they prevents burnout, helps improve their performance, makes them a more effective

leader because it's not just the polarity.

These are tensions.

Right.

And you're in tension with other people or even with yourself.

So it's important to be in healthy relationship with yourself and with others and to have

meaningful dialogue around what you're experiencing and what perspectives other people hold and

what their values are.

Because that's where the tension is sitting between interdependent values or points of

view or perspective.

So those other aspects are a part of it as well.

So it makes you a more well-rounded, productive, resilient leader or business owner.

I love it.

I remember once I was speaking with a client who really wanted to grow her team, but she

was feeling so much conflict, I guess, but also like a sense of closing in on herself.

Like it really felt like she didn't want any kind of confrontation happening between the

team.

And we started visualizing a scenario where everyone was like actively sitting around

a table and giving all of this great input.

And then together they would be able to come up with something that was so much better

than one person alone could have come up with.

But I think what I love in our conversation talking about was just how difficult that

is for so many women and that we aren't taught to deal with tension or to deal with conflict

or deal with differing opinions.

It automatically means it's bad.

So can you talk about that specifically?

Well, that's kind of the norms, Trace and I call it the norms we grew up with, right?

And so it just is your default that that's wrong and that you shouldn't oppose another

person's perspective.

You shouldn't put yourself first.

Many of us have been indoctrinated into servant leadership and serving our family first.

So that's a lot of where it comes from.

And it's recognizing there is just this gift of recognizing that there's so much wisdom

out there that can be tapped and that everyone has a wisdom that we don't have.

And that's where understanding how the polarities work, knowing how to engage in meaningful

dialogue, how to, you know, not being afraid of it, but like going into it and knowing

that there's going to be much more uncovered than if I just hold everything close to myself

and continue to not empower myself, basically.

I think the whole concept gives people hope.

Because they know now what it is that they're experiencing and they understand we teach

them how it works.

There's a way that this tension and this energy works.

And when you understand that, you can more readily recognize what you're sitting in,

what you're experiencing.

And it gives you hope because you don't have to choose.

And it doesn't have to be one or the other.

It can be a both and.

And when you know that, then you can sit with others in a different way, more open and feel

less tension around it and just start to use inquiry and really deeply be curious and understand

what's informing the other person and seeing that resistance or tension isn't bad.

And there's actually wisdom in it that there may be something they know or they've experienced

that you have not had the benefit of.

And we have been in groups where one person brought their voice in opposition to what

was happening and it totally changed the trajectory of where this group went because they were

open to hearing a different perspective.

And when you think about the tensions and the conflict and the polarization we're experiencing

today, right, it just in our country alone, in our communities, you know, it is so hopeful

to know it doesn't have to be your way or my way.

And I don't have to give up what I value to embody and embrace and welcome what you value

that there can be a benefit to both.

And if we can instill this in ourselves and be leaders and demonstrate it with others,

then then we'll start to create that ripple effect, right.

And it just is so freeing because it takes the pressure off of you and opens you up in

a way that makes it feel less.

There's just less tension around it.

You just understand it in a way other people haven't understood.

I always like to say, like, we don't believe in gravity, right?

We don't believe in it.

We have an experience of it every day.

It holds us to the ground, right?

Like it keeps us here on Earth.

And polarities are the same way.

Once you have an understanding of it, it's the same way.

It just feels like a natural, oh, this is what's happening.

How did you all get started with this work?

Well, we worked for many years with leaders across North America and we're like many other

people.

From something to something else, we were watching them trying to navigate major change

and keep coming up with the same issues over and over again.

And so along our path, we met Barry Johnson, who wrote the book Polarity Management and

he started working with us and we really began to really understand this concept and applying

it to our lives and helping other leaders apply it to.

And then in 2018, when we started Missing Logic, we started it around the concept originally

around the importance of bringing polarities to the world because it is so misunderstood.

There's the lack of awareness of it.

And that's why we even named our company the Missing Logic, because it's missing.

So that's how we started, but then eventually we evolved it to the concept.

It's not just understanding how polarities work.

It's really being able to develop and sustain healthy relationships when you're dealing

with these polarities and tensions.

It's being able to engage in meaningful dialogue and ask questions and create that shared understanding

through how we communicate with each other.

And it's really those three elements, polarity mindset, healthy relationships, and meaningful

dialogue that comprise polarity intelligence.

Yeah, some of the initial work that we did was around creating healthy cultures, healthy

workplaces that were engaging, that brought all members of the team together.

Everybody's voice was heard.

And that's where we really developed the skills around healthy relationships and meaningful

dialogue.

And we worked with individuals and organizations to embed these principles into how they operated.

Like it was just woven into the fabric of the organization and to the way that leaders

led.

And it was so powerful.

So we knew that in order to sit in these tensions, if you don't have those skills, you're not

going to be able to navigate it well.

So that's why all three of them are so essential.

Thank you so much for coming on today.

I think it's just going to change the way that all the listeners and me too, as I just

walk through my day tomorrow, it's just going to be different because of this conversation.

Yeah.

Thank you so much.

We like to say, you know, it's like that Sixth Sense movie, you know, I see dead people.

It's like you see polarities.

Once you know what they are, you see them everywhere.

Yeah.

Where can people find you?

Well, our website is thesignalogic.com, so you can check us out there.

But we also have a podcast ourselves called Burnout Proof Leadership.

Tracy and I really uncover many of the polarities that can help us become burnout proof if we

leverage them very well.

And every Friday, we do a 10 minute polarity spotlight, shining a spotlight on a key polarity

in the world today.

So you can find us there.

And then we also are on LinkedIn, both personally and we have a Missing Logic LinkedIn as well.

Yeah.

And we have a polarity intelligence website too, so you can find us there too.

And our book.

Oh, yeah.

Yeah.

The name of the book is Polarity Intelligence, The Missing Logic and Leadership.

Wonderful.

Okay.

Well, I'll put links to all of that in the show notes.

Thank you so much for coming on.

You're so welcome.

Thank you.

It was a wonderful conversation.

Thank you.

Support at The Uncommon Way 11/25/25 Support at The Uncommon Way 11/25/25

Ep 176: Personal Update: Life in Mallorca After One Year Here

In this episode, Jenna opens the door to life in Mallorca after a full year—the real version, not the glossy Instagram version—sharing the daily lifestyle shifts, cultural differences, and behind-the-scenes of the day to day. If you’ve ever dreamed of moving abroad for a better life or simply wondered what a three-day workweek and new country actually look like in real life, you’ll want to listen in.

Episode Summary

Inside, you’ll discover:

• What makes Mallorca feel completely different from the version of “Spain” most people picture

• The surprising community and lifestyle advantages that make the challenges worth it

• How Jenna manages business, parenting, and major life transitions with minimal impacts to peace, income, or freedom

Hit play now for a candid, refreshing, and eye-opening look at what life really becomes when you redesign it on your own terms.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, I'm going to catch you all up on what it's like for me living in Spain,

having been here for about a year now. Welcome to The Uncommon Way, where high-achieving women,

entrepreneurs, and leaders pitch the rulebook and design success on their own terms. I'm your host,

Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery,

and power moves to help you attract ideal clients, leverage your unique genius,

and scale with freedom. Let's dive in. Welcome, welcome back to The Uncommon Way.

I get a lot of questions about what it's like living in Spain and what I do on the daily and

all the things. And I just thought I'd record an episode about it. I really, really love any and

all questions that come in. I'm so grateful because it gives me something to respond to.

It makes this part of the job really fun and easy, more like we're having a conversation.

And so if a little thought ever pops through your mind when I'm talking and you're like,

I wonder about this, whether that's my life, my business, or business questions in general,

ways that I think about things, please just pop into my DMs, respond to any of my emails,

and let me know. As a content creator, I want to respond to things that you're looking for. So

keep them coming. Okay. So we are so glad that we chose to move to Majorca. In some of my earlier

episodes, I was honest about how it was kind of a bumpy landing. It was a rough process,

but we were really always in love with the place, just not in love with the process of

getting settled in the place. And the first thing I really have to let people know when

they're wondering about my life here is that Majorca, it's not Spain, really. I mean,

it's more Spanish than French, of course, but it's not like the idea you probably have in your head

about Spain. When I used to live in Andalucia, which is southern Spain, they used to say that

people from up here, like from the Barcelona region, and then the islands are kind of offshoots

of that region, that they're really more like Germans than Spanish. They are more industrious,

they tend to keep to themselves more, there's colder weather up here. And so they're a richer

part of the country. And so they used to say, oh, those are the Germans of Spain. And so really,

the people that are native here to Majorca, they have a culture where they are very private

and a bit slow to warm up to outsiders. And that's because they have such a long history of being

invaded by different cultures. They had a very strategic place in the Mediterranean and lots of

pirate invasions. And so the people that lived here just learned to be distrustful of foreigners

and to really kind of close in in their own little communities. So I think the biggest

downside of living here is that we don't get that immersion into the Spanish culture that a lot of

expats talk about, about how warm the people are and how fun it is. And I've certainly experienced

that myself in decades past. But what we do get here is that there are a lot of mainland Spaniards

that are here and also a huge international community, South Americans, Europeans, Africans,

Australians, and yes, more and more Americans. And that really creates its own culture. And it's a

culture that I absolutely adore. I was talking to my friend the other day who's from the UK,

and she was saying, when she thinks about it, what she realizes is that she has so many friends back

in the UK who are like, yes, we want to move to Majorca. We're going to do it someday. But they

don't actually do it. And the thing about everyone that's here in Majorca is that they've actually

done it. They've actually made the difficult choice and the decision and moved forward all because

we want a better lifestyle. That's the reason that we're all here. It reminds me of my ancestors

that came over from Ireland to the United States. And they also were really leaving behind everything

they knew so that they could have a better life, their children could have a better life. And they

were more excited about that prospect than they were fearing what they would, you know, the pain

they would go through or what they would leave behind. And it's that kind of orientation that

just draws to it a really special group of people. It is a very, very easy to make friends here.

People are very warm and inviting and helping each other out because we are each other's family.

None of us have family or older established friend group here, or older established friends groups

here. We are it. Kids learn that people come from all over, that speaking multiple languages is

normal. They all learn the ones that I know, of course, because we send Bill into an English

speaking school, but a lot of other people send their children to English speaking schools because

they speak a different language at home and they want their children to become fluent in English.

So by the way, the reason we send Dylan to an English speaking school is because he does have

other needs like ADHD and those schools tend to be a bit more progressive and a little less

structured. They allow him a bit more freedom, but also because the predominant language that's

taught here is not Spanish. It's not Castellano. It's Catalan, which is a language that they speak

in this northeastern part of Spain. And it's a language that you will use if you live in this

part of Spain, but nowhere else in the world. So it's not where we want to prioritize his learning.

But anyway, a lot of people do send their children here. So of course, they're speaking a different

language at home. Maybe that's Brazilian or German or Swedish or whatever it is. And then

they're learning English. And then everyone in these schools is learning both Spanish and Catalan

at the same time. So with all of that diversity of language and cultures, they really learn that no

one place on earth is better than any other place, except of course that Mallorca is the best.

But no, really, it's really all about what you choose and where you choose to live.

It's not a tribal culture. And it's very family-friendly as well. Like we in the

spring and early fall, we're going to the beach after school. We meet up with our friends there.

The kids get all this free play. We tend to meet up in playgrounds after school. And that's not

everywhere. But luckily with our school and our area we live, our friend group,

they just have all this free play in the playgrounds while the adults are chatting and

catching up, both men and women. They will go out to like, there are cool areas where there are

farms that have things set up for kids to play on, like hay barrels and trampolines. And you

could feed the animals. And basically the kids just get to run wild. I think that's a big priority

for a lot of the parents here. The kids just get to run wild. And then of course we also get to

socialize and have some fun while they're doing it. So we'll go to these farms. We'll barbecue,

cook out. We'll just spend the whole day there and the kids can have fun.

When there's water, slide parks, zip lining, I mean, this is a huge tourist area. So they need

to create activities for all the tourists that come in and fun things to do. And of course the

rest of us get to enjoy this when the tourists leave in the summer and we're left for the rest

of the year. There's indoor things like trampoline parks. There's festivals going on constantly.

Every little town is always having a festival for their saint or there's an olive oil festival or

here's the stomping of the grapes, you know, for the wine season. And there's just always something

going on. Something that my friends and I love to do is actually get away from all of that and go

out into nature and hike. And when we were choosing a place to live, that's one of the things

that we loved most was that there's this vibrant, really cool city, Palma, with a very, very active

airport because so many people are coming here. But it's also, you can just 20 minutes, you can

drive out of the city and be in a gorgeous, you know, mountain range. That's a protected forest

and beautiful coves and beaches and the nature here is just absolutely breathtaking. In my opinion,

the most beautiful place in the world, but I'm very partial. And so my friends and I love to

hike through all of this beauty and we'll go on these nice long hikes and then we'll try a new

restaurant for lunch and just kind of have this lazy lunch where we're just talking and catching

up. We went out for a girls night the other night. It was such a cool concept. This was in Palma,

in the city. And what you do is you go to four different restaurants. It's all arranged by these

two girls from Holland. They're really nice. But what they do is you get sort of like a little

tapa or a little, one little plate and a glass of wine or whatever you want to drink at each of the

restaurants. And you're going to four different restaurants and in between each one, you're

walking. So it's like a four hour event through the night. And you get to sample all these

different restaurants and you don't have to worry about making reservations or where to go or the

map. It's all provided for you. And we were all laughing and saying, this is the perfect mom's

night out because we don't have to think about anything. We don't have to remember anything,

plan anything. It was just like, oh, it was so fun. But those are the kind of fun, different

things that are always available that you get in a city that I did not get in our last home in the

farmland of Pennsylvania. There are always a lot of cultural events going on. We just went to the

big wine festival. There's big wine country here. And so they all come together in an area of Palma

and you can sample all the different wines and they have live music and food trucks. And this is

also, Mallorca is really the yachting capital of Europe or one of the top two. And so there are a

lot of different events drawing in people from all over and different sailing regattas and things.

And now though, it's becoming Christmas market season. So this next week coming from recording,

probably actually when this is released, that's when the Christmas markets start opening up.

And that's always a lot of fun to go to as well. The lights, of course, are so pretty. All the

towns and even the little towns are lit up with lights. It's very magical, of course, being in

Europe for the Christmas season. And it's interesting because when I'm interviewed,

I've been doing a podcast tour lately and when I'm interviewed and I specifically am talking about

working a shorter work week, because that is something that the podcast hosts really respond

to and want to know more about, especially when I talk about a three-day work week. But they're

always like, what do you do? What do you do with your extra time? And of course, there are

lots of great things, which I've just told you about, but also we're quite busy. And it's because

we didn't, it's been a little atypical, our journey moving over here, because as soon as we

finally got settled in, which was a month's long process because of the paperwork and visas and

all the steps that you have to take in order to become kind of installed here, to get a telephone,

to get a bank account, to be able to buy a car, all the things. And then we went and bought a house.

So that in many countries would have not been that big of an issue, right? You would have,

you know, the realtor would have talked to that realtor. You would have come up with a

contract that you both like and a month later you would have signed on that. That's not how it works

in Spain. It was actually about a three-month process. And then when we moved in, it's a new

build construction. So it's about two years now. There was one previous owner before us, even though

they didn't ever live in the house. That's the kind of money that is flowing around Mallorca. It's like,

I think I'm going to buy this place. No, I don't like that place. I'm going to buy this other

place instead. They never even lived here. They were from Sweden. But the issue then is that a lot

of the like new issues weren't solved, the things that weren't working. And so my husband's actually

taken over. Since he's retired, of course, he's taken over as president of the board. And there

are all of these building issues that were never done correctly and need to be gotten up to. We

need to get the building up to a certain level so that then we can begin just like the maintenance.

You know, we need to fix all the issues so then we can get to the maintenance. So it's been as if

we had a home renovation project going on all this time. And the thing is, I'm the one that

speaks Spanish. And so a lot of people around here speak English as a common language. But when it

comes to the people who are contractors or electricians, they don't necessarily speak

that much English. And with other people as well, even doctors, it just depends what their upbringing

was. And so I end up going to all the appointments or meeting with all the contractors just because

I'm the one who can facilitate the flow of information the most quickly. And so that

definitely takes a lot of time. And we also, I've mentioned before, have our son who has a very

hyperactive impulsive form of ADHD, which means he does need a care team. We need to interview

different doctors. We need different specialists. We need to find the right fit. We have more parent

teacher conferences than people with a neurotypical child might have. We switch schools with him

already once since he's been here, just so that he could have a great, big, wonderful playground

and areas to run, which we know always helps him with his ability to focus when he's actually in

the classroom. So there's been a lot going on. And that's why it's kind of funny because when

people are like, what do you do with all your time? And yes, it's all these great things,

but also I feel like I don't have time to work more right now. There's so much going on. And

I'm so glad that I designed a business where I can have that flexibility. But more importantly,

I think this is the most important part is the mindset, right? And really the spiritual trust

to not be freaking out about the fact that I'm working less, right? Or thinking that working

less means I won't be able to create results or I will, you know, the business is going to collapse

or I won't be able to create money. I really kind of really got this lesson to sink in for me. I'd

been doing the, you know, learning about it and believing this is how things should work, but it

wasn't until COVID was happening and my son was in daycare and every time there'd be one COVID

outbreak, the whole daycare would shut down, you know? And so all of a sudden he'd be home for two

weeks and it would throw such a wrench. And I remember I was working towards a year-long goal.

And right then at the beginning of December, they said the announcement that kids were going to be

home. And I thought, you know, I saw my brain go to, well, this is it. Goal's not going to happen.

It's just impossible. And I just really took this moment as an opportunity once and for all to get

that kind of thinking out of my head and remember that time does not create value. I'm the one that

creates value. And what are the very small strategic moves that I can make that really

don't take time but yield big results? And so that was a huge evidence builder for me. I did

make my year-end goal and it's really been a life changer. I know it's hard for people to believe

when they haven't lived through it and they haven't done the work around it. I remember being there,

but now that I'm on the other side, I am so grateful because client numbers can go up and

down. My availability to work can go up and down and yet my lifestyle continues really wonderfully.

Like, money is always coming in and safety and, you know, happiness is always coming in as well.

And it's all because of this disconnection, the fact that I've been able to separate and disconnect

abundance from doing this. I've known plenty of people who are constantly doing and constantly

broke. So doing is not the key to abundance. Now, being real about the doingness, I have been

choosing to work some nights lately because I am launching a new membership community. This is the

first time I'm announcing it publicly. And I've been wanting to work on, you know, the ads, the

backend stuff, all the tech that's super fun for me, the curriculum. And I just, I really like it.

So it's not a hardship in any way. I will tell you what is a hardship. When I have podcast interviews

or I hold a meet and greet or a webinar or something at 8 30 my time, that is not something I like

at all. But because of the time zones, that is really the most effective time to do those things.

That's when I'm able to connect with the podcast host. And A, my brain is tired. 10 o'clock is

actually when I get my second wind. I'm really great after 10 o'clock, but unfortunately I can't

take advantage of that because my little guy wakes up way too early. And if I do not have a

full night's sleep, things get really ugly around here. I'm very, very like sad and depressed and

cranky and things just, I don't have the motivation and I know how this works in the brain. I understand

exactly what's going on. And so I really do prioritize sleep. But also the thing that gets

to me, it's like my inner free spirit just doesn't like it. She just puts her foot down

and she's like, oh hell no. Because even though I'm reminding her, but you have your mornings free

or your afternoons free, she remembers that when Dylan was an infant, I worked every single night

except Fridays for two years. So I think she's just not having it. She is not in full trust

that I'm not going to revert to the old ways, even though I actually feel like the adult in me, the

CEO of my mind feels very certain that we're not going back there. But everyday life is,

it's interesting here. I mean, I love noting the differences. There are pros and cons. Some of the

things are just so much easier. And I think to myself, why don't we do it like this back in the

States? For instance, when you're in a parking garage, it takes a picture of your plate when

you're driving in. And so you don't have to even hold up a ticket or anything when you're leaving

the parking garage. The gate just knows you and opens up. I can only assume that it's because of

privacy issues in the United States that people don't want a picture of their license plate being

taken or something. I don't know, but it just makes it so much more easy and efficient. You just drive

up and you go out, right? And they use WhatsApp here for everything all the time. And it makes

life so convenient. For instance, my mom's coming to visit now for Thanksgiving and I wanted to get

her some help going through the airport. So I was able to WhatsApp Iberia Airlines and be like, hey,

can you help her with airport assistance? And that's just something I can't imagine doing in

the States. I would have to call or of course they'd try and make me go through the website,

but then the website wouldn't really be working. And I'd have to call customer support and it'd

be this long wait. And then I'd finally get through and I'd have to have this whole conversation with

people, but it's just done with a couple of text messages here. It's so nice. Same with my pharmacy.

When I need some medicine, I send them a little text. Like my pharmacist, I know my pharmacist,

it's this tiny little, her name's Pilar, and it's this just tiny little place. And I walk in and she

says hi and she goes and gets my medicine from the back and I pay for it and I leave. That's it.

Oh, and by the way, if I ordered in the morning, it's there by five in the evening.

But on the downside, things take so long here. Like I mentioned with buying the property,

you just have to tack on extra months to everything you want done, which is why

all of this building renovation, I guess, upkeep things that we've been doing has just been dragging

on for so long. And it's there, but it's also in government things. And we only got a one-year visa,

so we had to reapply for a visa. And it's a very long thing and there are tax certifications that

you need. And the work here is not always the highest quality. Our Swedish neighbors really

complain about this because they're used to everything just being so perfect and efficient.

And we have an issue right now. I'm actually recording this with a scarf around my neck

because we're having issues with the heating. Now, it's only been cold here. We've only needed

the heating in the last week, so it hasn't been an issue. But we moved in in spring and we noticed

the heating seemed a little wonky. It didn't really seem to correspond to what we were putting on the

thermostats, but it so quickly got warm that we turned the heating off and we just haven't had to

think about it. But wouldn't you know, we turned the heating back on and it just was not working.

Our room was freezing cold and the office here was boiling hot. Well, this is also the guest room.

This is where mom's going to be sleeping, so I knew she would just die if the room were boiling

hot. So we got someone in to look at it. And it turns out that when they built the building,

all of the valves were switched incorrectly for the floor heating. And so the thermostat for one

room is actually controlling the heat in another room. That thermostat is controlling the heat in

another room. So of course, the thermostat with the control keeps reading the temperature saying,

it's still cold in here. So it keeps pumping up the heat more and more and more. Meanwhile,

the other room's getting boiling hot, but there's no feedback loop to turn off the floor heating.

So we finally figured it out. It's good. But now we're in the getting it fixed stage,

which is a whole other process, especially if you need to order a part or something.

So anyway, a scarf in the meantime. Luckily, these things are not coming out of our pocket

because Spain has strong laws about when a building is built, how long the developer is

responsible to get all of these kinds of issues taken care of. So that also adds to like the

slowness of the issue because obviously the developer is upset with the contractor who built

the building incorrectly and the contractor's done. So they want nothing to do with it. And

it's just like they're good and bad things about all of this. Some of them we've just decided to

pay for out of pocket because we wanted to get them done. But on the plus side, the service costs

tend to be a lot lower for certain things like babysitting and gardening, things like that.

And there's no tipping here. And it's so funny because as more and more Americans are coming

in, there's now a nonstop flight from Newark that is functioning like spring through fall.

And we notice where the Americans are hanging out and the people, the service people there

are getting really used to tipping. Like it's starting to become a thing where it's like,

come on, where's my tip? I mean, not overtly, but we're seeing that happen. And Ben and I are like,

no, the Americans are coming. They're going to change the culture. Because another thing that

has started happening, this never used to happen in Spain. You used to be able to, if you sat down

at that table, that table was yours for the night, whether or not you're having just like

one more bottle of water or whatever, that is your table. Well, they're starting to put time

limits on the table and think about profit and efficiency and all those things, which are great

for them for business owners. But it does change the atmosphere. You know, it is, you do feel

rushed. It used to be that you had to try so hard to get the server's attention and tell them that

you were ready for the check. Like if you didn't know to ask for the check, you would literally

sit there all night because that server was not going to come bring you the check. That would have

been so rude. That would have meant like they were trying to kick you out. And then after you

finally asked for the check and they gave you the check, they would always invite you to a chupito.

Chupito is like a little suck. And that's what they call a shot, right? A shot of something,

which they believe was for the digestion. So it would be like an herb liqueur or some sort of

little schnapps or something or vodka or something that was supposed to apparently help with the

digestion. And it was a really, it was their way of saying, thank you for choosing us for choosing

to spend your money here. Unfortunately, that is kind of also in this part of the country anyway,

kind of gone by the wayside. And it's really too bad. I think it's just more about efficiency and

money rather than it is about the really cultivating the people that are coming to eat at your

establishment. Anyway, off of my little thing. Another great thing here is that the buses are

free. So you're taking public transportation. They're really encouraging people to drive less

and use more earth-friendly forms of transportation. They're very much more environmentally conscious

here. Also, all of the streets get cleaned by street cleaners. Now the downside is that because

the streets get cleaned by street cleaners, people often will leave just a little bit more,

not so much litter, sometimes litter, but also like unfortunately excrement from dogs and animals

and things. But luckily there are street cleaners coming along to clean everything up and keep the

streets clean. And so we're starting to get used to social services. We're starting to get used to

this kind of higher overall quality for everyone type of living, but it still makes us scratch our

head every once in a while. And you see this kind of shift between the old and the new coming

about. Like for instance, with shopping, you still see the older people with their little,

they're like little shopping suitcases on wheels that they, like an overnighter bag that you'd take

into the airport. It's like that, but that's what they put their groceries in. And you still see

these people that in the, you know, a couple of decades ago when I lived here, people would still

go to the bakery and they'd get their daily bread and then they'd go to the fruit store and they'd

get the fruits and vegetables they were going to need for the meal. And then they'd go to the butcher

and they'd get the meat that they're going to get. But now we tend to have, it's pretty similar as

anywhere else. You have like larger supermarkets, of course you can order delivery from the

supermarkets, but you still see elderly people who are maintaining their old habits and ways and

wheeling these suitcases around, especially in the markets. They have wonderful farmers markets

and gourmet markets and things. But the reason it's important about that I see these activities

of elderly people is so important is because they are so active. All walking around, they're walking

up and down hills. There are a lot of hills around here. They're very, very active and very involved

still. And that's a huge reason we moved here was really for the Blue Zone lifestyle where,

you know, longevity has been shown to increase in areas where people do maintain active levels

and are still climbing hills and doing gardening and have really strong communities and are eating

healthy food. And I really get to see that play out here. Like even the younger people here, very,

very active. Everybody is cycling or playing pickleball. That's what it's called. They call

it paddle here. It's slightly different, but or tennis or they're hiking or doing water sports.

And like I went to a birthday party with a girlfriend recently and she chose to have a

birthday party around Tardeo and that is, Tarde means afternoon, and that is this phenomenon of

clubbing actually in the evening, specifically for people who are kind of in their 30s, 40s,

50s, 60s. You know, it's basically not the younger crowd that goes out from 1 or 2 a.m. until the wee

hours of the morning. It's more for people who want to be asleep by midnight or so. And a lot

of times people don't even have dinner, so they actually do this before they go to dinner. Oh,

I'd laugh. It's just so different, so fun. But anyway, they have these clubs which are just

for people that, you know, and they get started around maybe, I don't know, six in the afternoon

and people have had a long lunch. Maybe they've had some tapas or something and then they go

clubbing. It just cracks me up. It wasn't really my thing, but I think I'd just rather do the full

clubbing thing if I'm going to go clubbing, which I don't anymore. But it was a fun experience. And

I just love that stuff like that exists. Like, I love that there's no age limit on when you can

go dancing, you know, or that there's no, you know, that people are out and about and people

are living full lives for the entirety of their lives and spending time with friends and family.

It's a really nice thing to see, I think, especially in this age where everything's

becoming so much more automated and depersonalized and AI is everywhere. It's just wonderful to get

back to humans being humans. So I am about to hop off and go be a human and pick up my mother,

but I hope this was fun. Let me know. I hope it answered any questions. If not,

you know where to find me. All right. Have a wonderful week. Let's talk again on Tuesday.

Support at The Uncommon Way 11/18/25 Support at The Uncommon Way 11/18/25

Ep 175: The Alchemy of Freedom: Turning What You Want Into What Changes Your Life

Have you ever noticed how wanting more doesn’t automatically create change — but the right decision made at the right moment can transform everything?

Freedom isn’t something you stumble into; it’s something you create through a specific internal process — one most people never realize they’re missing. In this episode, you’ll learn the subtle mechanics of how desire becomes momentum, and how the decisions that actually shift your life get made long before you take any outward action.

Episode Summary

Have you ever noticed how wanting more doesn’t automatically create change — but the right decision made at the right moment can transform everything?

When you understand this process, everything opens up — because you’re no longer waiting for the perfect moment, the perfect plan, or the perfect confidence. You’ll know how to liberate yourself and create the life you’ve been craving.

Inside, you’ll discover:

Why the freedom you’ve been chasing stays out of reach—even as your business grows
What you can do TODAY to change that
The single decision that turns “someday freedom” into real freedom starting now

Press play now to learn the internal alchemy that turns what you want into what truly reshapes your business and your life — and watch how quickly freedom starts becoming your new normal.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll discover why your business probably isn't giving you the

freedom you planned for and how to accelerate its arrival.

Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders ditch the rule

book and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business

coach sharing business growth strategies, mindset mastery, and power moves to help you attract

ideal clients, leverage your unique genius, and scale with freedom. Let's dive in.

Welcome, welcome back to The Uncommon Way. There is a brilliant scene in the book The Alchemist

where the young boy has gone to work for a crystal merchant and the crystal merchant tells him,

oh, business is down. If only it would take off so that I could finally accomplish my dream of

traveling to Mecca. Well, the young boy enters with all of this fresh energy and outside

perspective and finds all of these ways to make lots and lots of money. And finally, he goes to

the crystal merchant and he says, you can do it now. You can go to Mecca. And then there's this

beautiful moment of realization where the crystal merchant realizes that he prefers to keep that as

a dream. He doesn't really want to go to Mecca. He wants the dream of going to Mecca. And if he

goes to Mecca, he'll never be able to have that dream again. And what will he do with his life?

This really summarizes the experience of so many people in the world. Not that they outright

reject what they've been desiring necessarily, but that they keep the very thing that they want

at arm's length. It's a someday thing rather than a right now thing. So if you've found yourself

longing for the day when you'll finally have the business that gives you more freedom,

you are not alone. In this episode, we'll talk about why that freedom is so elusive,

what you can do now to change that, and something else probably really great that I'm not sure about

but will probably come out because I'm recording this all in one take. And frankly, I have no idea

exactly where it's going to go. So have you ever noticed how if you ask bright-eyed new

entrepreneurs why they've chosen this path, 90% of them will say it's for the freedom.

And while yes, it's true that we don't have to commute in rush hour to get to work, and

we can wear pajama bottoms on our Zoom calls if we want. I mean, I'm speaking for a friend, of course.

Most of the women that I talk to are looking forward to the day when their business gives

them the freedom they truly desire. They want freedom from all the have-tos, you know, you have

to do this, you have to do that. They want freedom from worrying about money. They want freedom to

take a few weeks off for vacation without everything grinding to a halt. They want freedom just to be

able to do whatever they want to do and not have to always follow the formulas or keep up with the

things or check all the boxes and just do, do, do. But I know that until they change one thing,

that freedom will remain just out of reach. Freedom isn't just a dream. It's a decision.

I mean, you wouldn't force yourself into the wrong relationship or stay in a job that drains you.

Yet so many of us do exactly that with our business. Maybe you follow the strategy,

the one that has to work because this is how it's worked for everybody. Or they take on the

exhausting clients because this is just the phase of business that they're in right now, or this is

just what people will buy, or this is just how people are in their industry. Or they work all

sorts of crazy hours because, yeah, it'd be nice to take some downtime. But I mean, really, is that

really possible? I mean, I'm running a business here. Or maybe they're having to clean up messes

from their team because good help is just really hard to find. And you stay within the rails.

You don't really allow yourself to walk a visionary path, to let your uncommon edge emerge,

to be the visionary you know you're capable of being, or to carry that energy where you call

the shots and with a flick of the wrist, you make things happen. You have the power. And the reason

why is because it's uncomfortable as hell, of course, to do those things. It's scary to feel

the uncertainty about whether this is the right thing to do or how people are going to react if

you show up like that, or what will the repercussions be? And so we hold back. We lie to ourselves

that at some point, the business will be totally dialed in. And then we can afford to play more,

to be more audacious, to let our team support us, to say what we want to say, to be truly free.

Except, you know what happens? You get to that place you imagine. The six figure, the seven

figure mark, whatever it is, or the big enough team, or whatever it is you're telling yourself

is the place when you can finally relax. And then it all becomes too big to break. The team depends

on you. The expenses are also high. The clients are used to this now. This is what they demand,

and the family is accustomed to this lifestyle now. So just like with the Crystal Merchant,

the business has given us the thing we asked for, but then we're still not going to Mecca.

So just for today, imagine that you could tolerate the discomfort and the uncertainty.

No problem. That your emotional capacity and risk tolerance had just suddenly increased.

You drank a potion and boom, suddenly it's totally tolerable. Imagine yourself being willing to make

the hard decisions now that come with walking a visionary path. What changes in your business?

Imagine you showed up every day playing to win rather than playing not to lose. Your business,

it fits you like a glove. It amplifies your energy, your talents, and your joy. It's

exhilarating in a way you haven't experienced since you were much younger, when you could play

and create and be bold, knowing you're okay, you're going to be fine, and you've got your back.

Are you feeling that sensation in your body? That is true freedom. The way to get to the kind of

freedom you've been imagining is by passing through what I just described. You train your

brain how to be free now, and that builds the freedom muscle so you can start experiencing

more and more of it. It just doesn't work the other way because you're training your brain to

lay low, to conform, to delay, and it becomes really, really good at it. But your business

gets to be made for you. It gets to be your own. You get to have fun with it. And the magic of it

all, the beautiful alchemy of it all, is that when you let yourself be free, really free,

that's when the success follows. The riches, the appreciation, the high caliber team members find

their way to you. Now I am definitely not saying that I am there 100% of the time. I move in that

direction, and then I swing back. I move in that direction, and then I swing back. But I'm spending

more and more time in that place than, for instance, my clients are. So if this is landing for you,

if you can feel that little spark of recognition inside, the invitation is simple. Start practicing

the version of you who is already free. Not someday, not when the revenue hits a certain mark,

not when the calendar magically opens up, but now, today, in tiny, brave micro-moments that tell

your brain, this is who I am. This is what we do, right? This is how we do around here. Because the

freedom you want, it's not waiting for you out there in the future. It's waiting for you in your

next decision. And that's when everything you've been dreaming about stops being a far-off fantasy,

and it starts becoming the only logical next chapter in your life. You really do get to have

it all. All right, my friend, thank you so much for tuning in. You got this. Go create your

Uncommon Way, and let's talk again on Tuesday.

Support at The Uncommon Way 11/11/25 Support at The Uncommon Way 11/11/25

Ep 174: [MVE] How to Take Your Power Back from “What If” Thinking

Do you ever catch yourself looping through “what if” thoughts — what if things go south if I scale back my hours, or try doing this differently, or stop doing something that used to work well?

Episode Summary

Do you ever catch yourself looping through “what if” thoughts — what if things go south if I scale back my hours, or try doing this differently, or stop doing something that used to work well?

These thoughts feel responsible… but they’re actually draining your power and keeping you from the impact, income, and confidence you’re meant for. In this episode, you’ll learn a specific tool to stop “what if” thinking from dictating your next move — and instead, turn uncertainty into clarity and momentum, no matter what’s happening in your business.

Inside, you’ll discover:

The hidden mental loop that keeps even high achievers second-guessing their decisions — and how to break free from it instantly.
A simple reframing technique to reclaim your personal power whenever fear, doubt, or overthinking strikes.
How to use meaning-making to create results on your terms — so you can move forward with calm confidence, even when things feel uncertain.

Press play now to learn how to take your power back from “what if” thinking — and start leading your business (and life) from clarity instead of fear.

Episodes Mentioned:

Ep# 107: How to Overcome the Fear of Letting Go and Facing Negative Consequences Using ‘Flexible Frame’: a Strategy for High Achieving Women Entrepreneurs’ Deep Fear

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Do you secretly feel like if you aren't working constantly in your business, or at least stressing

constantly in your business, that everything will fall apart, and therefore you should

have been more responsible, then this episode is going to rock your world.

Welcome to The Uncommon Way, where high-achieving women entrepreneurs and leaders pitch the

rulebook and design success on their own terms.

I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies,

mindset mastery, and power boost to help you attract ideal clients, leverage your unique

genius, and scale with freedom.

Let's dive in.

Welcome back to The Uncommon Way.

I'm recording this from my new office in Spain.

So for those of you who've been around here for a while, you know that this project is

a year in the making.

It's years in the dreaming, but one year in the making because a year ago we were visiting

here in Mallorca and decided that we were going to make it our home, and now it is.

So I'll tell you about that more in a personal episode, tell you how it's going here, but

today I'm going to share something from a recent coaching call because it's something

that everyone needs to hear.

In this episode, you will gain visibility on the common thought loop that keeps you

overworking, over-stressing, and playing small in life.

You will vastly increase your personal power with just one shift in how you think.

And for those of you who are coaches or do any kind of coaching in life, which actually

everyone does, whether it's with your children or employees or bosses or sometimes friends

and family, you'll walk away with a powerful and easy technique to help create massive

epiphanies and new results.

Now I've toyed with the idea before of taking excerpts from coaching calls and placing them

here so that you can all hear it in action, and that is actually a very, very effective

way to really help people decide if you're the coach for them.

But I've always held back because I want my clients to feel like it's a fully private

area and they can be completely vulnerable and let it all hang out.

I mean, I can't tell you how many times I've heard people say, you know, maybe this isn't

a business coaching topic, but the thing on my mind is, and really there is no separation,

we don't separate life from business because everything affects everything.

So instead of playing recordings, what I'm going to do is just tell you the story and

paraphrase the story from my point of view.

So I was on a call with a client and was saying, well, I don't know if you've heard me talk

about my client, Allie, who had a really fantastic launch and throughout the whole process she

was out snowboarding and wasn't even looking at her results.

She'd always had a goal of reaching 500 members in her membership, but had been around 450

and just couldn't really break through that last level.

And in this launch, she ended up blowing past that goal.

I think it was 550 or something, 545.

And when my client heard that, she said, yeah, but you know what I think about when you say

that is, but what if the launch hadn't gone well?

What would that have meant?

Now I hear similar questions to this so often at each stage of business, right?

If I take my foot off the gas a little and then I lose sales, what would that mean?

But if clients get disappointed or they don't get the results, what does that mean?

But if I lose followers or my audience gets angry or I'm no longer respected, then what

does that say about me?

Or what does that say about this decision or this way I've been working in my business?

And as a coach, you always need to listen to what your client is saying, of course,

but you really need to listen to what they are not saying.

Because that's going to highlight the limitations of their beliefs and their understanding.

And when my client asked me that question, what would it mean if the launch had flopped

while the other client was out snowboarding?

The thing she's not saying, the deep underlying belief is, I believe it can only mean one

thing.

As if everyone around could look at this objectively and all agree.

Sally was irresponsible and out planning and it's her fault for being so silly because

obviously you can't have a successful launch that way.

Now this is why we need coaches to help us see what we're not seeing, because we will

never on our own see it.

This is why I will never be without a coach because I'll never be outside of my own brain.

As much as I try, damn it, I will never be outside of my own brain.

And even a brain surgeon can't do surgery on herself.

So here's what you can do if you notice that someone you're coaching or speaking to is

trapped in a fixed frame of meaning like this.

I had her walk through what other meanings Allie might have come up with if, you know,

that launch were less successful than anticipated.

Not everyone is able to just spit out other ways of thinking about a topic, right?

Sometimes you will be in that position where your brain has gone into gridlock and you

just cannot see beyond that one meaning that probably you were brought up to believe.

But in this case, she did.

She was like, well, if I were her, I guess I could think maybe my expectations of how

many people would buy were off.

So there was nothing actually wrong with the launch, it was just my expectations.

Or maybe there was something else wrong with the launch and it really had nothing to do

with the snowboarding.

So I said, okay, so it sounds like the question isn't what would it have meant?

But what might she have chosen to make it mean?

Knowing that she is the only one, ultimately, who can create that meaning for herself.

And we talked about that for a bit and then I gave her some possibilities that she hadn't

thought of yet because that type of thinking is new.

And when you're not used to thinking a certain way, your brain is not just going to come

up with it automatically.

After all, we are not taught to work wise or not harder.

Of course, hustle culture seems to be increasing.

It seems to be endemic.

I'm seeing it here and believe it or not, even in Spain and certain places.

But also, I was reading, I get this, I have this thing called the baby app, and I got

it when my son was a newborn, but they still send me emails every week or so talking about

my child's stage of development based on his age.

And there was one article that came out recently, maybe some of you moms, if you're on it, you

saw it too.

But it was talking about gifted children.

And saying how so often we want to be careful to say, oh, you're in this class because you're

so smart or because you're really gifted, because then they can feel like if they fail

that, oh, what if I'm not as smart as everyone thinks I am?

I actually experienced that exact thing for myself when I was growing up.

So the app suggested instead that you say to them, you're in this class because you

worked harder than everybody else.

Now I see where it's coming from, right?

It's coming from Carol Dweck's seminal work on fixed versus growth mindsets.

However, what we are also unconsciously doing is teaching our children that working harder

is the key to their success.

I of course want to teach my child that working wiser is the key to his success and choosing

his priorities and where he wants to focus his effort and which talents he wants to develop

and which ones he really doesn't.

But that's not how I was brought up.

I was brought up that hard work pays off, and you probably were too.

So some of the meanings that I suggested were, what if she had made it mean that she just

hadn't learned to do it yet in that way?

She hadn't learned to have a successful launch while she was also letting herself go to the

slopes each day for a little bit.

So what if there is no one right way to run your business?

I know this freaks out my clients who are doctors and lawyers because they are like,

no, there must be a textbook to tell me how to do this.

And there isn't so scary.

I was speaking with someone the other day, a lawyer, and she was saying, yes, it's like

I am building the plane while it's flying and not letting it crash.

I'm like, yep, you are doing it right.

So if there's no one right way to do things, then maybe doing things with less hustle is

just a skill that you need to master rather than an irresponsible way of doing business

or the lazy way or whatever word your inner critic wants to use.

Some people might feel a little prickly about creating a more leaned back business, but

what you may not realize is that if you can do this, you can do anything.

You've learned to mold reality to what you want it to be.

You've learned that what your mind tells you isn't necessarily true and that you have power

to create your uncommon way just with your mind.

If you understand how to manage your mind and you've learned the skill of creating

results, any result, because while I love having a coach to help me see what I'm not

seeing and help me with little light bulb realizations, oh, those are so fun, aren't

they?

The real reason I have a coach is because I want to be continually growing my power,

my personal power, and we forget that the only person who decides meaning is us.

We totally give our power away when we slip into fixed frames of meaning.

We give it back to our parents or our teacher or magazines or the news or whoever's criticizing

us or whatever part of our brain happens to be criticizing us rather than cultivating

our power.

So if this is you, if you know that you too would have heard Ali's story and then in

the next instant a part of you would have felt that danger signal and said, oh, that

sounds risky because what would it have meant if the launch had failed?

Then mental agility is the number one skill you need to learn because it affects literally

every decision you make and everything you do.

Imagine the difference between someone believing there's one specific meaning about snowboarding

during a launch and then having low numbers and someone who doesn't.

The first person probably goes into a shame spiral and then ends up creating even lower

numbers and a far less pleasing life.

The other person rolls up their sleeves and gets to work.

Think about how it affects person A's stress levels, how they then write copy, how they

then show up for their clients, how their personal relationships look, how their health

starts to look, what kinds of clients they call in when their underlying vibrations are

fear and scarcity.

Think about how that accumulates over time versus person B who's moving forward confidently

and calmly like a boss and the positive results that you can create in all of those same categories.

Someone worries about the one way they might mess up if they change rather than all the

ways they're currently messing up by not changing, by not thinking outside of the box.

But not you.

You obviously are called to do things differently or you wouldn't be here listening still.

So if you've ever thought about how you wish this podcast were two-way so that you could

have me reflecting back what you are not seeing and you could ask me questions directly

and get my mentorship directly and I could teach you to manage your mind and show up

more powerfully.

Oh, and of course, we'd also create some kick-ass messaging like we did for Ali and

her lunch that allowed her to go out and snowboard.

Then I invite you to be part of our world here at The Uncommon Way.

I'll teach you how to create the life you want and the business you want rather than

to keep repeating the patterns that currently exist.

Okay friends, in this episode you learned to upend fixed-frame meaning to create more

personal power and a far more exciting, self-directed life.

I hope you enjoyed it.

And now I am off to the beach.

Talk to you next week.

Support at The Uncommon Way 11/4/25 Support at The Uncommon Way 11/4/25

Ep 173: The Inner Wealth Method for Creating Money and Transforming Obstacles, w/ Elaine Starling

How do you stay aligned, abundant, and grounded when life throws challenge after challenge your way?

Episode Summary

How do you stay aligned, abundant, and grounded when life throws challenge after challenge your way?

If you’ve ever wondered how to keep your energy high, your mindset steady, and your ability to create wealth intact, even when everything around you feels uncertain, this episode will open up a perspective you’ve likely never considered. In this conversation with TEDx speaker and abundance coach, Elaine Starling, we explore the surprising truth about how difficult times can actually expand your wealth, fulfillment, and connection

In this episode, you will:

Learn why being “out of alignment” isn’t failure, but the very thing that helps you activate abundance more fully
Discover the divine logic behind life’s challenges — and the mechanism by which frustrating moments lead to expansion
Not just understand but experience how living with grateful curiosity transforms everything — from your business to the way you meet uncertainty, fear, and joy.

Press play to learn how to create real wealth from the inside out—and start thriving no matter what life brings your way.

Episodes Mentioned:

The Abundance Journey Podcast

Elaine Starling’s website: https://theabundancejourney.com/

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll learn how to create money and rethink tough times

using the inner wealth method. Welcome, welcome back to the uncommon way. Oh my,

you know when you meet someone new and you never in a million years expect the conversation to go

that way, but it goes that way? Like maybe you assume you'll talk about the weather and then

you end up just doing it, just diving into the deep end. Well, that's what happened recently

between me and Elaine Starling, who is joining me in just a sec so we can rehash that convo here.

Elaine is a TEDx speaker, a bestselling author, a coach, and a podcast host who helps women

activate abundance in their lives, including wealth. During a near-death experience, she

downloaded some critically important information for everyone living through these tumultuous times,

but also everyone who wants to know how the heck they're supposed to remain high vibe

when everything's going to pop and still create money and abundance and amazing experiences.

So in this episode, you will learn why being out of alignment isn't failure, but the very thing

that helps you activate abundance more fully. You'll discover the divine logic behind life's

challenges and the mechanism by which frustrating moments lead to expansion, and you'll not just

understand, but experience how living with grateful curiosity transforms everything from

your business to the way that you meet uncertainty, fear, and joy. And now, please enjoy this

conversation with Elaine Starling. Welcome to The Uncommon Way, where high-achieving

women entrepreneurs and leaders pitch the rule book and design success on their own terms.

I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies,

mindset mastery, and power hoos to help you attract ideal clients, leverage your unique

genius, and scale with freedom. Let's dive in. Elaine, thank you so much for being here today.

We're really happy you're here. Thank you for having me. It's such an honor and so fun to

play with you in this arena. So Elaine and I met a while back, and we had the most interesting

conversation that I knew I just had to bring on to the show and kind of get this out there and

amplify it. And so we're just going to tease that a little bit, this epiphany that I found so

interesting, and we'll kind of work backwards and talk about how that epiphany came to be

in your life. So please share that story with us. It's so interesting.

Well, I was blessed on New Year's Day 2005 to have a stroke. And I always say blessed because

during my stroke, I got to have a conversation with my higher power, and I got a complete

download about how everything works, why we're alive, how we can live our best life, and what

happens next after this life. It's a graduation. It's not an ending. It's really no big deal.

So it was fascinating because in the middle of this conversation, I'm just asking questions. I'm

having such a good time. And all of a sudden, I call this the divine. The divine asked me a rhetorical

question. They said, okay, everything is love. You are love. The air you're breathing is love.

The chair you're sitting in is love. Everything is love. The god of your understanding is love.

So if everything is already love, how do you expand love? And I was totally stumped.

I have no clue. I kind of hope you know what's going on here.

Well, we decided to create human beings who do not think that everything is love.

That immediately creates duality. Duality gives you friction, the difference between what is

wanted and what is not wanted. And then you have two choices, the superpower of choice. You either

step back in fear, trying to stay safe and control everything, or you step forward with grateful

curiosity and love, not knowing what's coming, just trusting that there are blessings in this

moment coming for you. Every time you step forward with grateful curiosity and love,

you expand love. You expand the divine. You expand the god of your understanding. You expand all that

is. This is the rock star place to be. You have been physical many times in the past. You will be

physical many times in the future because this is how the god of your understanding grows and expands.

And be really clear here. We don't want you to be aligned all the time in perfect divine alignment.

Sure, that's the goal. Get to divine alignment. Get to unconditional love on a more consistent

basis. And we expect you to be human. In fact, we pull all kinds of shenanigans to knock you

off center and tick you off and confuse you and make you exasperated and overwhelmed and irritated

so that you will go, oh, whoops, I'm out of alignment. And then use your tools and practices

to get back into alignment. It's the being out and coming back in that grows the divine, that grows

the god of your understanding. Yeah, yeah. Elaine's making a little head explosion motion here.

Yeah, I loved when you were telling me this story because, first of all, I remember you saying that

your near-death experience was not what we read about, right? Where you just saw this light and

you were carried into the, no, it was really a conversation where they were like, good, we got

you, Elaine, quickly. Are you paying attention here? Yeah, are you paying attention? We got a

lot to share. So I just loved that. And also, I love that at this exact moment in time, there is

a lot of confusion with people. There's a lot of density and that could be anything from the big,

big macro elements, like first we have COVID and then we're having rising fascism. But it can also

be those micro moments. And for a lot of us women, those micro moments can feel even more

frustrating. Like we can handle the big stuff sometimes, but these things that happen where

you're like, again, really? Now this or now this little obstacle is popping up. And I thought this

was such a beautiful way to think about these experiences that we all have as humans, but these

are opportunities for us to grow love, to re understand again and again that we get to love.

Yeah. And one of the key distinctions that I found really useful, the divine download I received,

your vibration is the vibration of love. Now you're just like a guitar string and you know,

they have those tuning pegs on a guitar string. Those tuning pegs are your relationships and your

experiences. And what they're doing is they're tuning you into resonance with unconditional love

because you are love. You are not always unconditional love. So you're being coaxed,

cajoled, urged, encouraged, kicked to get to this space of unconditional love. And it's really funny.

I don't know if you ever experienced this when you were a kid, but when I was a little kid in

grade school, every once in a while they'd come on the loudspeaker and there'd be this.

This is a test. This is only a test of the emergency broadcasting system.

And so now every time I notice something that's kind of irritating, it could be I see something

in the news and I'm thinking whatever it is, I immediately get the sensation. This is a test.

This is only a test of the divine alignment system. Are you maintaining your inner alignment?

Please return to grateful curiosity and unconditional love right now. Cool. Thank you

for the reminder. And you know, gamify it. It is not, you can't do anything wrong, okay? You get

frustrated, you get irritated. And then especially women, we beat ourselves up.

Man, I shouldn't have done that. I can't believe. Oh, I was. Yes. You're human and it's perfectly

fine for you to be human. The divine loves it when you're human because hey, you're out of

alignment temporarily. No biggie, honey. Just take the time to get back into alignment and that will

really help us out. Oh, that is so good. Yes. I always, I absolutely agree that any kind of

obstacle that comes our way, I usually say it's an invitation to clarity, right? So it's allowing us

to get more clear on what are our values? What do we want? Who are we really? What are we bringing

into the world? And that these are, like you said about your stroke being a blessing in hindsight,

these so often are just blessings where you can look back and say, thank goodness that

thing happened. You know, thank goodness that client walked away and quit. And it got me so

frustrated. And I vowed that, you know, I was going to revamp my program or I was going to bring in

a different type of client or right. It moved me closer to my understanding of the value of

what I'm offering. I mean, these things are priceless. They're priceless. And they just

help us clarify. And the more and the clearer and clearer we get, I like to think of it as

Jedi energy, right? It's like when you become, when you just focus in and you are Jedi, right?

There's no room for second guessing. There's no room for, you know, exactly what you're about

and what you're doing. That space is just beautiful evolution. And I think that this is like a

more, you know, worldly interpretation of what you're talking about. Yeah. Where you're talking

about unconditional love. Yeah, absolutely. Yeah. And learning how you love to express yourself.

Yeah. You know, and sharing your gifts. And one of the greatest challenges we have

as human beings, we love to make things complicated. We'd like to see all the details.

We'd like to really dig in and, you know, play in the mud puddles, right? Soaking up all the stuff,

the texture, the nuance, right? And our clients want clarity. Yes. Showing from

details and you really understanding the details to be able to simplify and communicate things

clearly and easily so they can experience it. That is huge. That's when you learn the most is

when you teach because you get to incorporate it more fully. And one of the things that I've

discovered recently read a great book called The Expanded Mind. It turns out that you think with

your entire body and your hands when you use hand gestures. I'm teaching myself to use hand

gestures a lot more. When you use your hands, your body figures it out before your brain does.

I know it's weird. And I heard something recently that was just mind bending to me.

And it's really, really powerful. Your body is your subconscious mind. Your subconscious mind

is listening to absolutely everything that you say. So how often are you complimenting it? How

often are you thanking it? How often are you praising your body? How often are you directing

your body in how you choose for it to express itself? Nice. Yes. Because the energy needs to

be given direction. Yes. Yes. And also our nervous system really sets our ceiling.

There's only so far we can go with our subconscious mind, which is our body reacting to fears and

potential threats. When we haven't allowed ourselves to grow the capacity, then there's only so far we

can grow in terms of our business or our life. Very true. Very true. I have the vision of a

teeter totter where there are extreme things happening and you're out on the edges of the

teeter totter and you really feel those massive swings. Well, the more regulated you are, the

closer you are to the center, to the fulcrum. Well, you notice it going up and down, but it's

not a big deal. It kind of makes things interesting. I love that analogy. Oh, such a good visual.

I love that. Okay. So tell me about how money is a by-product of a life well-lived.

This is one of your quotes. So I love that so much. Tell me about that. Yeah. You know,

it's really interesting. A lot of people are super focused on the external world. You know,

how much do I have and how much money is coming in? What do I have to do to get it? What do I

have to do to get it? It's all about the do, the do-do, right? And it's so easy to get trapped in

piles of do-do. And it turns out that we create our external world through our inner world.

It's who we are being that determines what we do. For example, I think her name is Carol Dweck,

and she wrote a book talking about the power of a growth mindset versus a fixed mindset.

Well, your mindset is internal. It's what you're saying to yourself, like me telling myself,

oh, this is just a test from the divine. Am I aligned or not? Hey, they're just trying to

get my awareness. No biggie, right? Yes. That is what builds everything. So it's really interesting.

I will talk to someone before they become a client. And usually they say, okay, I want the revenue.

Show me the money. You know, yesterday would be great. I want the money, revenue, revenue, revenue.

Then they talk about, well, then my reputation is going to be made. You know, once the money's

coming in, I'm going to be known far and wide. This is awesome. And ultimately, I'll get to have

great relationships with people I've admired for years, me and Oprah, BFFs. And then I push them.

I'm like, well, what else would you like? What else would be great? What else would really

inspire you and make you happy? And they really have to think about it. But finally, they say,

you know, I just wish someday I haven't earned it yet, but someday I'll be able to create

incredibly rewarding experiences just by being who I am. Just making a difference with my skills,

my gifts, my talents, loving who I am. And I know even nanoseconds of that would be so amazing.

Well, the ironic thing is everything you want starts with your rewarding experience.

And it begins inside you and what you create and then project into the relationship that you have.

And people want a relationship with you because you create a rewarding experience for them.

And you control your standards. You don't control your reputation.

Your relationships will tell everybody who you are being for them. And when those three things are

there, your rewarding experience, your relationships and your reputation, the revenue is a byproduct,

an unavoidable byproduct, because money is the energy of gratitude. Money is the energy of

gratitude. So share your rewarding experience. Share your gifts. Love who you get to be in the

world. That is the most powerful contribution you can make. Love that. I feel like I should have

set this up beforehand by asking, how do women create wealth in the world? And then you would

have got into this as the answer, right? Because this is the byproduct of all of their being.

Yes. Yes. So good. And another term you've used that I love is inner wealth. So just talk a little

bit about that as well. Inner wealth is being really comfortable and enjoying who you are,

enjoying the journey. I say the most powerful state you can be in is the state of grateful

curiosity. Because then you're engaged.

That's really said that on this. Yes, already. I've been picking up on that.

I love grateful curiosity because you're engaged. You lean in. You don't know what's coming,

and that's fine. It's like you just walked into the movie. You know you love these actors. You

know they're going to do a great job. The writers are fabulous. You don't know what's going to happen.

Who cares? It's going to be a blast. You're there with grateful curiosity to witness all

the blessings that are coming in. And when you have that inner knowing, and I love this

understanding that you are love and all of the relationships, all of the experiences you have

are tuning you so that you're resonating with unconditional love. That's all that's happening.

You're just being tuned a little bit. It's not even a radical adjustment. It's just a tiny little

shift, and it makes all the difference in the world. Because when you show up from this space,

from this orientation, from this way of being, then what happens in your outer world becomes

truly magical. It really does. Anybody who looked at my life would go, holy cow, what is she doing?

And it's not really about what I'm doing. It's about who I am being, and that beingness creates

a rewarding experience that is so magnetic and so compelling and so beneficial for my relationships

that it builds the reputation and the revenues unavoidable. So that's the inner wealth. That's

coming from the inner wealth to enjoy the outer wealth as well. I have a story about grateful

curiosity that I have to share because this was a departure for me, but I leaned into it,

and I can attest, so I'm going to just bear witness here. So my son loves roller coasters.

He just turned eight, and if he wears his little sketchers that have like a little inch and a half

lift on them, he is tall enough to be able to ride the biggest, scariest roller coasters now.

He's very tall. So he was off this week, so we took him to this amusement park that has some of

the tallest, scariest roller coasters in Europe. And so because of this, I end up on going on

roller coasters that normally I would not go on. I have a terrible fear of heights. I don't like

those drops, but what I will do are the ones that accelerate quickly or that do loop-de-loops,

but I normally wouldn't go visit amusement parks on my own because I wanted to ride roller coasters.

But in this experience when we got on the scariest roller coaster that I was going to ride that day

and I was sitting next to him and we were taking off and we were doing these twists and loop-de-loops,

in that moment I was thinking, first of all, it was a gorgeous, gorgeous day. It couldn't be more

perfect, but I thought, this is amazing, this engineering. And look at us purposely creating

thrills for ourselves, whereas usually in life we would avoid these. But we're going, we're leaning

into the fear and the not knowing and the uncertainty. And as I was literally upside down,

I was thinking, what an amazing life we lead, where humans can build these amazing feats of

engineering and contraptions. And here I can be upside down on a beautiful fall day with my son

next to me, literally like rushing through the air and then flipping the other way and then

flipping back. I thought, life is amazing. And I had no idea what was going to come next, if it

would be a twist or a loop or a quick bend. But wow, I was starting to get it why people like

roller coasters. And I just couldn't help thinking, imagine if we could allow this in our lives all the

time, right? Live that fully, lean in that fully all the time. That is so beautiful because what

you're really talking about is you leverage the power of presence. You were fully present in the

moment for yourself and for your son. And when you do that, you create these incredible memories

together. The magic happens when you can get yourself present. So I teach my clients the

five powers of abundance and presence is the foundational power. If you don't have presence,

you don't get the other four. So really being willing to be fully present in the moment,

realize that unconditional divine love is in everything. And you are on a scavenger hunt.

You get to find where it's hiding, right? You can have fun exploring and discovering and your

ability to tap in. Wow, the science behind this is freaking awesome. Yes. Yes. And there's that.

Oh, so good. All right. Well, I think this is a perfect way to segue into where people can

find you because of course they want to know the other four P's and they could come hang out with

you more in order to learn more about them. So please let everyone know where they can find you.

Absolutely. Well, please visit my website, theabundancejourney.com. And my show is a

podcast and a video show on YouTube. It's also called the abundance journey. So come and visit

because you are connected. You don't realize this yet, but your energy is connected with mine and

with Jenna's permanently just because you heard this, because you felt our vibration. And we were

sending you love and blessings throughout this entire conversation, helping you increase your

resonance with your life so that you fall in love with life and with yourself again.

Oh, I love it, Elaine. It is such a joy talking to you always. Thank you so much for coming on,

sharing some of your light. I know I can personally recommend her podcast. It's just such a lift,

just like it is listening to her talk. It's so fun. Elaine, thank you for being here.

Thank you for having me, Jenna.

Support at The Uncommon Way 10/28/25 Support at The Uncommon Way 10/28/25

Ep 172: Burnout Prevention for Ambitious Women: 4 Smart Ways to Replenish Without Falling Behind

Do you ever feel like you’re running on fumes—exhausted but still afraid to slow down because you don’t want to fall behind?

Episode Summary

Do you ever feel like you’re running on fumes—exhausted but still afraid to slow down because you don’t want to fall behind?

As the pace picks up in your business and life, the idea of true rest can start to feel like a luxury you can’t afford. But what if replenishing yourself didn’t require a vacation, a day off, or dropping a single ball? In this episode, you’ll discover how to resource yourself in ways that actually increase your capacity and momentum—so you can feel clear, grounded, and energized even in your busiest seasons.

In this episode, you will learn:

How to feel refreshed and recharged without taking a single day off
The science-backed micro-practice that rewires your brain for calm, clarity, and better decisions—and takes less time than scrolling a few posts on Instagram.
Why your version of rest might actually be keeping you tired—and how to find the kind that truly replenishes you.

Press play to discover how to move beyond “clear messaging” into true resonance—and watch how you start calling in ideal clients.

Episodes Mentioned:

Ep #71: How I Structure My 33-Hour Workweek

The Uncommon Way helps ambitious women entrepreneurs and leaders rewrite the rules of success with confidence and clarity. Hosted by top business coach Jenna Harrison, this podcast blends high-level strategy with deep mindset work so you can achieve more by doing less—without guilt, burnout, or compromise.

Each episode dives into topics like leadership for women, business growth strategy, time freedom, and mindset mastery, giving you practical tools and proven insights to simplify your path to success. You’ll learn how to create magnetic messaging, design offers that sell, and step fully into your authority as a visionary leader.

If you’re ready to scale your business sustainably, elevate your thinking, and finally experience spaciousness and flow while creating extraordinary results, you’re in the right place. The Uncommon Way is your roadmap to building a business and life that feel as good as they look—because training your mind to think uncommonly unlocks a whole new level of impact and possibility.

Work with Jenna

The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.

Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today at the link

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this episode, you'll discover four smart ways to replenish and rest without falling behind. Welcome to the Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, leverage your unique genius and scale with freedom.

Let's dive in. Welcome, welcome to The Uncommon Way. If you are like most women, I know your life is probably getting pretty busy right now. You are heading into one of the busiest seasons of the year. Probably got lots going on. There's some caregiving in there somewhere. Children or parents or your fur baby.

And to top it all off, it's busy season at work too. Maybe you're planning for Black Friday promotions, you're in the middle of a launch, or you're just feeling the rush of clients who are ready to start spending down their budgets. Or they're feeling really motivated now that there's a [00:01:00] nip in the air.

All of that together feels at best, overwhelming, and at worst, just completely exhausting and unsustainable. If you are beginning to worry about burnout now or in the future, you wouldn't be the only one. I guess the obvious solution is don't do it anymore, but easier said than done. Right. One of the most common objections I get from high achieving women when I talk about decreasing the amount of stuff piling up for them is I can't afford to fall behind.

So today I'm giving you four smart ways to resource yourself, to replenish, to rest that are nourishing, but also completely doable and won't knock you off your game even if you are a type A overachiever. Who is halfway to burnout, but staring at really tight deadlines, so you just can't stop. In this episode, you'll discover how to feel [00:02:00] refreshed and recharged without taking a single day off.

You'll learn the science backed micro practice that rewires your brain for calm, clarity and better decisions, and takes less time than scrolling a few posts on Instagram, and you'll find out why your version of rest might actually be keeping you tired. How to find the kind that truly replenishes you.

I'm so excited you're taking the time to listen to this episode because my life is so much better now that I'm using these techniques, and I know yours will be too because I've tried them out with clients and they create huge changes in their lives too. So let's get down to it. The first is to normalize and habitualize micro rest.

This one's really important, so I'm gonna spend the most time on it. Here is a very happy secret. Big rest isn't the only kind of replenishment that [00:03:00] counts. In fact, if you're waiting for a vacation or a full day off to finally give yourself a break, you are missing the whole point of replenishing your cup.

We replenish the cup now so we can continue to pour from it. Now, imagine you have a garden. Your watering can's getting low and it's obvious that you need to fill it up so you don't just keep watering the plants with no water. That's a total waste of time and energy. Obviously. It's ineffective. The plant withers.

It has to spend so much energy resuscitating itself. Once it finally does get the water again, and yet we do that to ourselves a lot. You start to feel withered. You can feel that in your body, right? And parched and shut down. But then you tell yourself it's just the season you're in right now, even though the next season might be like that too, and the season after that, [00:04:00] when the truth is you have the capability to not even need a vacation.

I know that's controversial. I'm gonna put it out there. Not even needing a vacation because you feel so good and restored all the time. Again, like a thriving plant. A plant doesn't need a break from thriving. It just keeps thriving. The truth is that high achieving women don't burn out because they can't handle everything that business or life is throwing at them.

You burn out because you're not resourcing yourself or 'cause you're not lit up at all by what you're doing. But that is a convo for another time. So let's talk about the real life equivalent of filling up your watering can. It's small moments. It could even be several seconds. It's really not a big thing.

These small moments of micro rest or micro vacations as I like to call them. I discovered it by accident one day. I was feeling very [00:05:00] stressed out and unhappy. I can't remember the exact circumstances, which is telling right. At the time, everything always seemed so urgent and important, but in hindsight, we can't even remember all these things that kept us, you know, burning the midnight oil.

Anyway, it was a weekend and I'm sure I had a million things that I needed to get done, but I couldn't because I had my son who so hyperactive and we needed to get him outside and getting exercise and it was winter, and so there happened to be this fair going on and we took him to the fair. He was bouncing around in a bouncy castle, and I just had just the worst attitude.

You know, when you're just feeling really sorry for yourself. Like it wasn't what I wanted to be doing, but I had to be giving more and more of myself, and I just felt done, like just done. And so I just laid back down in the grass, exhausted, and then my husband laid down next to me. Well, as I was laying there, [00:06:00] I had the thought like, oh, only I were in my yorker.

And then I thought, what would I be doing if I were in Myorca and it hit me in a flash that I would probably be doing exactly the same thing, at least in my dream scenario? My dream scenario was I would be laying on the beach in basically the exact same position. And once I thought about that, I started to imagine the sun on my skin and the sound of the waves, the smell of salt air.

I kind of played with the grass, but I imagined it was sand, and when I opened my eyes back up again, I felt so refreshed. It was the quickest reset ever. I didn't fully understand why it worked back then. I just knew it worked. I've since done a certification in somatic coaching. I've researched the nervous system.

I got really, really into it. I have all sorts of language and data [00:07:00] to explain what's working, but really all that matters is does it work? Right? We don't even need to know the the how just does it work. So I've carried that with me since then, and I really credit it with my sanity, especially this last year during our move.

It just feels so good to know I can reboot myself. I have that control. Kinda like, you know, reboot yourself like a computer. You know, I don't need to get a sugar hit or a caffeine rush or anything. And I'm so much a kinder to myself and others now. I used to feel like there was a little devil on my shoulder who had a whip and was just whipping me to keep going.

You know, don't drop the ball. Try harder, be better. Ironically, I now have so much more capacity than I did then I do so much more. But my days feel so much better. And of course [00:08:00] when things start working for you and you feel better, you keep doing more and more of it, though it's a virtuous cycle. We'll link to an earlier episode where I talk more about what it's like in the day-to-day for me.

I think that's really important for those of us that really can't quite imagine it yet. And you really need someone to like. Really spell it out and talk about their experience so you can kind of juxtapose it to the one you're having now. But there is data to support this, this idea of like a micro rest, micro vacations.

Now here's just one study in his book called The Power of Awe Psychotherapist. Jake Eagle talks about how he was running a, a working group and. The goal was to meditate for 10 minutes a day. He himself was, had been meditating for years and knew how life-changing it was for him. So he was having suggesting to these people that they do the same, [00:09:00] but so many of them were so busy that he ended up just kind of saying on the fly, well just try doing it for a little bit.

Like even if it's just, I don't know, less than a minute, at least tune in. Well, what was interesting is that those people reported the same or even sometimes better results than the ones that had meditated 10 minutes a day. So he shared this with a colleague of his, and then they ended up bringing it to the leading researcher on the emotion of awe, someone at uc, Berkeley, and he was completely wowed, and he suggested that they collaborate on putting together a large study with about 500 people.

So for three weeks, these 500 people were asked to focus on something that was life enhancing, that it was remarkable or amazing. Three times a day for just 20 seconds each. That's it. 20 seconds. And at the end of this time, the [00:10:00] researchers saw very significant reductions in depression, anxiety, pain, discomfort, and an increase in wellbeing.

It's interesting because before the study and those results came in, the authors talked to another researcher who said, you know what? It's foolish to run a study on awe, because awe is, it's like the Gucci bag of emotions. You know? It's nice to have, but nobody needs it. But it turns out that's not true.

So for you, these micro moments might look totally different from someone else's. Some of my clients find it critical to go outside or to lay down right, or put a warm compress over their eyes to really get into it. Otherwise, they can't really go inward. Find your own uncommon way, of course, but just know that even a 22nd time timeout between client calls can make a massive difference for you.

[00:11:00] These resets, they do more than give you a breather. They retrain your nervous system to stop bracing all the time. They signal safety and it unleashes your creativity and problem solving and amplifies your ability to be resilient. So you don't need a whole day off. What you really need is to give yourself permission to pause.

And you also need awareness. That was a problem for me to actually remember that I had to do it to turn it into a habit. I'd just forget the day would go by. I would be so busy and then I'd be like, oh my gosh, shoot. I didn't pause even once. So if you're like, me too, set a timer or create visual cues. You know, when you go in to make your lunch, you have a post-it there, whatever works for you.

And commit to actually doing it when the timer goes off, because we've all been there where our timer goes off telling us to do something and we like just clear the [00:12:00] notification, maybe grab a friend or two and make this into your own 30 day challenge so that the habit really sinks in. And then see what happens in your life.

See what changes. Don't be surprised if your capacity actually goes up too. And I wanna hear about the results, definitely DM me or just reply to any email that I send out. But this really is what sustainability looks like. You are not closing up shop or ghosting your list or firing your team because you just can't handle it anymore, and you're not crawling through the days until you can finally get to your vacation and then going through a big depression when you get back to real life.

You are learning how to put your foot on the brake before you hit the wall. Alright? Number two is to make any rest sensory, not just still. You [00:13:00] will get so much bang for your buck this way because reset is not just about lying still. I mean, how many nights have we lied awake in bed? Perfectly still, but our mind is racing.

True rest is giving your system a chance to replenish. It's creating a sense of safety for your limbic brain so that it no longer believes there's a threat, which is what's happening when you are stressed out or when you're just living in modern society with all of the stimuli that we have. When you stop rushing and you activate the joy or the pleasure sensors in your brain, it is like a secret code that tells your body and your mind to relax.

Or if you wanna say it in nerdy words, it engages the parasympathetic nervous system. So maybe you light a candle and you just focus on the delicious aroma, or you put on a favorite song, or you go outside and take your shoes off and just feel the blades of grasp between [00:14:00] your toes, scent, touch, sound.

They can all be used to signal safety and relaxation. It tricks your body out of hustle mode through this subconscious shortcut, and it's so much better than trying to tell yourself to calm down or trying to lay there and not think at all. This is why the mini vacations work so well. You are imagining the breeze, you're smelling the salt air, you're feeling the sun on your skin, and that's all without UV rays too, and the part of your brain that matters here.

It doesn't know the difference between fantasy and reality if you get the feeling that those things aren't working for you. But I will say, if you get the feeling that the things I just mentioned are not working for you, that is a sign that you're really spun up and you need to move your body like much more energetically.

Maybe you run in place, you do some squats, you pound the air. All of these things mimic the fight or [00:15:00] flight responses that would help you survive a threat if you were out in the wild. So your brain thinks, okay, whew, got away from that one coast. Must be clear. So you get the full effects of actually experiencing those things.

It might take some practice at first, might feel a little weird. That's okay. Maybe the first time you imagine one sensory detail, the second time you notice two and before long, you'll be so transported that you have to start setting an alarm to bring you back out of it so you don't get so lost in flow.

That time totally gets away from you. Okay? The third way to rest without breaking your momentum is to build in one tiny buffer at a time. Often spaciousness begins long before you actually experience it. It's okay to build space slowly. In fact, this is often how I coach clients to prep for a three day work week without guilt or panic.[00:16:00]

Each week, do one thing that'll free up time for the future you, or make an exit strategy for one recurring task on your to-do list. I had a client who always had packed weeks and she really wanted to free up at least an hour a week for some restful CEO time. She could really kind of daydream and think ahead and gather her thoughts and work on the business rather than in the business.

She had thought of delegating a task or two to free up that time, but she just thought it would take so much more work than to just do the thing herself. So she'd never actually done it. She imagined she'd have to really stop everything and take a full day to think through all this stuff and to train someone up.

But instead, we just broke it into baby steps. And one week she found time to outline the steps of one of these tasks she was gonna delegate. And the next week she wrote it up into an [00:17:00] SOP, and then the next week she walked the employee through it, through doing the task, I mean, and then the following week she let her employee do it, but she kept a close eye and offered feedback.

But pretty soon that employee did become really proficient with the task and totally removed it from the CEO's plate. And my client did get that hour that she wanted. And of course with that hour, she created so much more value for the company and just felt on top of the game. She didn't feel like she had a million balls in the air anymore, and she was probably dropping 99 of them behind her back.

It felt like she knew what she had to do and where her priorities were. That helped her end her day at a reasonable time, knowing exactly what she had to do the next day. And those kind of effects. When you have a CEO who's operating like that, those effects trickle into all areas of the business. So it didn't cost her momentum at all.

All right, [00:18:00] here is the fourth one. Choose a rest identity. If you only identify as productive, then rest will always feel like failure. So try on new identities like I'm the kind of woman who blank. I had a client who had an epiphany watching a Will Ferrell movie, probably not even one of his best movies.

It's called Daddy's Home Too, and there are these two families, and one always seems better than the other. They're just cooler. They have the cooler jobs, they drive the cooler cars, they're super gorgeous, couple, et cetera, et cetera. There's one woman in this, one family who does everything right. She's like a supermom, but the other one, which is part of this cooler family, she is laid back.

She doesn't sweat the small stuff, and she's also kind of, I don't know, naughty but super sexy. Oh my gosh. These are such awful female [00:19:00] stereotypes, right? But anyway, my client got to thinking. She's like, I've always thought that when I'm managing everything well and I'm crossing my T's and dotting my, i's that I think of that as something really powerful and superior basically.

But what if I believed the opposite? What if I believed power was about being able to roll with it and trusting myself and being super secure in my own skin? And it was just like a different lens, like putting on a different pair of glasses. She just started looking around and just seeing things differently and so she started channeling her inner Alessandra.

So the actress in the movie was the supermodel, Alessandra Ambrosio. So she'd be like, what would Alessandra do? I mean, we just gotta do what works for us, right? But really, roleplaying a new identity is something that pro athletes do, that Beyonce does. You know, the US Army teaches people to step into [00:20:00] the new identity of being a US soldier, not just working a job as a soldier.

There's a huge difference between those two. So there's no reason you shouldn't use some of this same stuff for yourself. This is actually work that we take very seriously inside the Clarity Accelerator. We really dissect the identity of the future you, the version of you that you're stepping into, and we reverse engineer all the thoughts and beliefs and the ways of being that get you there, plus all the resistance that comes up with those new ways of being.

So maybe play around with the identity of the woman who takes midday walks, who schedules in really slow mornings, who protects her energy like a pro athlete who doesn't need to be exhausted to be successful. Remember replenishment, it's part of your uncommon edge now. It's something that makes sure you outperform, not a detour from it.

This is [00:21:00] you protecting the version of you who's on stage, who's leading or launching, or just really, really like soaking every bit of juice out of life, and next time you're waiting in a doctor's office and there's no cell phone reception, then maybe just kind of contemplate what does the version of you who's rested and replenished create or decide.

That the burnt out version of you never could. The beauty is that you can do all of this stuff without changing anything in your business, without losing any momentum, so you won't fall behind. But once you start to lean into that identity, you'll probably start making different choices that lead to more replenishing behaviors and very likely a bunch of decisions.

That bring even greater results with less burnout. Alright, let's [00:22:00] recap these four so you can walk away with them clear in your mind. First you wanna normalize and habitualize micro rest, minimum three times, 20 seconds each. That's one minute out of your day you can do this. Number two, make your rest really sensory, not just still when you do rest.

Number three, build in one tiny little boundary, little inch of space at a time. Number four, pick a rest identity. Something you can start to slip into easily until it becomes something you're more familiar with. And you don't have to do all of this stuff. You don't have to be perfect. Just pick one to try today.

Remember, you don't earn rest after success. You unlock success by replenishing yourself now, just like in your garden. Alright, my friend, let's [00:23:00] talk again on Tuesday.

Support at The Uncommon Way 10/21/25 Support at The Uncommon Way 10/21/25

Ep 171: How to Connect With Your Ideal Clients (and Create Buyers Sooner Rather Than Later)

Have you ever wondered why your “perfect” offer still isn’t converting—or how some entrepreneurs seem to attract dream clients with effortless ease?

Most high achieving entrepreneurs think they have a marketing problem, when in reality, it’s a connection problem.

Episode Summary

Have you ever wondered why your “perfect” offer still isn’t converting—or how some entrepreneurs seem to attract dream clients with effortless ease?

Most high achieving entrepreneurs think they have a marketing problem, when in reality, it’s a connection problem. This episode reveals why even the most talented, hard-working business owners struggle to make their offers land—and how to shift one simple thing so your audience feels instantly seen, understood, and ready to buy.

In this episode, you will:

Learn the real reason your “perfect” offer isn’t converting, and how to shift just one thing to make your audience instantly feel seen and ready to buy.
How to fall in love with your people again, so connecting and selling feel natural, grounded, and genuinely fulfilling (not like pulling teeth).
How to create resonance so strong that even one piece of content—a single post, a short call, or your website alone—can transform complete strangers into dream clients.

Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.

Episodes Mentioned:

Ep #5: Knowing Your People 101

In this episode you’ll discover How to Connect With Your Ideal Clients (and Create Buyers Sooner Rather Than Later)

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this episode, you'll discover how to connect with your ideal clients and create buyers sooner rather than later. Welcome to the Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, leverage your unique genius and scale with freedom.

Let's dive in. Welcome. Welcome back to the Uncommon Way. I'm bringing back a most valuable episode today. That is really a complete masterclass in how to connect with your ideal clients. Help them buy sooner rather than later, and also love your work and the process of selling. I can't even count all the women who have told me this one episode totally changed how they thought about marketing.

Totally reordered the steps they were prioritizing in their business, and most excitingly created actual clients. And I'm so [00:01:00] excited for you to experience the same thing. In this episode, you will learn the real reason your quote unquote perfect offer isn't converting, and how to shift just one thing to make your audience instantly feel seen and ready to buy.

You'll find out how to fall in love with your people again, so that connecting and selling feel natural, grounded, and genuinely fulfilling instead of like pulling teeth. And you'll discover how to create resonance so strong that even one piece of content, a single post, a short call, or your website alone, can transform complete strangers into dream clients.

Not always, of course, but it shouldn't be surprising to you when it does happen. Okay, let's dive in, and now let's talk about how to better connect with those amazing clients of yours. Because the number one problem that I see across [00:02:00] the board with entrepreneurs, I'd say at least 80 to 85% of new entrepreneurs, but a lot of more established ones too, is that you don't put the time and attention into really listening to and then speaking directly to your people.

Not the people you were serving two years ago, but the people in front of you now, so many of your business woes will disappear. Once you change that, it's like igniter fluid for your business. And you'll just feel better too. More grounded and confident for sure, because you won't be wondering if this is all landing.

You'll know and you won't have that icky feeling of resenting your audience, which we all get at one time or another. But since connection is a two-way street, you'll feel the warm fuzzies in a way you might not right now. So do this quick exercise with me. Think about how it feels in your body when you're thinking, Ugh, how do I interest people in my services?

Feel that, [00:03:00] okay, now compare that to how it feels when you're really so interested in them. When you're fascinated, curious, enthralled feel that, yeah. That feels way better. I remember I heard Brooke Castillo say, you need to learn to fall in love with your potential clients. It's true. The same level of interest you have from learning about yourself from that Buzzfeed personality quiz or your psychoanalyst unraveling your childhood trauma, you need that same level of interest for your people.

Personally, I am honored to get to help my people, even the ones that'll never buy from me. I've overheard Christian parents saying things like, God gave me one of his children to raises my own, and I'm honored to be given that trust. I'm not Christian, but that's how I feel about my clients and my audience.

Each part of the work of knowing my people is to me like a spiritual practice. From that place of service or curiosity, you can [00:04:00] so much more easily stay in the energy that'll bring in more clients, and it is possible to connect with your future clients much more quickly than many of you realize it's not better or worse than any other way, but it can absolutely happen in a flash.

This is how I made 90,000 last year from Google alone with zero nurturing other than what people read on my website. What we talked about on a single call, even if they were interviewing a bunch of other top business coaches, and the same phenomena happens sometimes with random Facebook posts that I or my clients put out too.

But that kind of stop the scroll reaction doesn't happen by accident. First, you need clarity on your zone of genius so you know exactly what you're offering. And then you've gotta know your people well enough that you can describe it to them in a way that lands, you've got to get really intimate with your people.

I just said intimate, and it reminded me of when Ben and I were first dating [00:05:00] and I thought I might want my home base to be in Panama. So I drag him down there with me. We're house hunting and in typical style I choose like an island off an island, off the main island in Pogo del Toro. 'cause otherwise it'd just be too on the beaten track, you know?

So we're staying in this tree house in the jungle. This was not glamping by the way. And we walk in and the bathroom door is nothing more than a few rows of beads hanging down very seventies. And Ben turns to me and he just sighs. He is like, okay, well, we're gonna get to know each other really well on this trip.

I just lost it. So yeah, you don't wanna get that intimate with your people. Not bead curtain intimate, but yes, intimate enough that they're probably telling you things they haven't actually expressed to anyone before. And intimate enough that when you overhear them talking, you're like, yep, that's one of them right there.

To do that, you [00:06:00] need to have old school analog person to person conversations with the kind of person that you'd like to work with. You need to ask them good questions that go way beyond surface level. You need to analyze and contemplate the information that you gather, and you need to verify that it's useful for calling in more of the people you wanna work with.

Now, you might be thinking, but Jenna, I used to be my person. I know exactly what she's going through. For some reason people aren't responding. Listen, even if you are helping people with a transformation you yourself went through just a few months ago, there is a world of difference between how you see the world and the language you have to describe your experience and your clients perspective, and it's your job.

Literally your JOB to speak to your audience in the way they understand, not the way you understand it, or worse the way you want them to understand it. [00:07:00] Let's say you're using coach language, like I help women increase their self-worth so they can feel empowered to make transformative decisions. But what they're saying is they wanna get brave enough to tell their loser boyfriend to take a hike.

They might think that what you're saying sounds nice. They may even think, oh, maybe someday I should do something like that. But they're not going to be all, oh, let me whip out my credit card because I need that exact thing right now. That's an oversimplification. But it paints the picture of the huge disconnect between what so many people are selling and what most people decide to buy.

Don't let yourself get discouraged right now. I can honestly hear some of those internal groans all the way here in my walk-in closet in Pennsylvania where I'm recording this. But Jenna, it's not about being brave. It's about her low self-worth. If I help her with her self-worth, that solves everything.[00:08:00]

Don't worry. I'm not asking you to say anything you don't believe. Believe me, there's plenty of room for nuance in your messaging. I'll give you some examples of that in a minute. I'm all about depth and integrity and not dumbing anything down. But I stand beside my primary point, which is that we fall into the trap of using our language rather than our client's language.

She doesn't think it's about self-worth, otherwise she would've said that she's an adult with a. Fully functioning vocabulary. The link with self-worth is what you get to show her once you are her coach, and sometimes you might wanna do it very strategically in your content, but we'll save all that for future episodes.

For now, we're focused on their perspective. This disconnect is what leads to years of no or low sales or crickets on social media, which I don't personally care about. 'cause I've had [00:09:00] tons of clients that have followed me, but never even clicked like, but I know a lot of you do. And then when you're getting these results you don't like, you're making it mean something about you.

And maybe you start ping ponging among different offers or niches or throwing spaghetti at the wall and wondering whether or not to just give up on this whole crazy idea. Anyway. Which reminds me of my client Crystal. She came to me for clarity because she wanted to switch and start doing a different kind of coaching.

She was a health coach and when I asked her why, she told me she was so sick of dragging people along to the result that they said they wanted. Maybe some of you can relate to this, but that set little alarm bells off in my head because I know not everyone is like that. So I asked her. How she was marketing, what was her messaging like?

And she said that she would say things like, have you really been struggling with all different kinds of diets, but nothing seems to work [00:10:00] and you wish you just had something that was easy that you could actually do Something like that. Well, that is a tried and trusted messaging for weight loss, but it's also what's used on commercials for diet pills and for TV dinners.

Those are marketed to people that want the quickest, easiest solution. So Crystal was bringing in all of these people that were. In struggle would probably continue to struggle for reasons other than the scope of this podcast. And she was calling in the ones who just wanted the quick, easy fix. So I asked her if she could work with anyone, what would they be like?

And she said, well, honestly, it would be women like her, you know, career women that are, you know, used to going after what they want and they tend to get it. When they put their mind to something, they accomplish it. But those people she told me would never [00:11:00] actually buy from her because they could do it on their own.

So I suggested that she go out and just talk to some of those people, right? Find a few of them and just have a conversation with them. And there's a set of strategic questions I give my clients so they can draw out the answers and the language they need. Because what I knew is that she had an underlying belief that she couldn't create a business around what she wanted.

You know, we talk about money scarcity or time scarcity, but there's client scarcity too, and I see it a lot. So it turns out that after she spoke with women, she did actually find women like this. We noticed something very interesting in the client language, and it was this, those women never talked about struggle.

What they said instead was that it hadn't been a priority. They had [00:12:00] had families, kids, they were focusing on their careers and they'd put on some extra weight, and until now it just hadn't been a priority to get it off, but now it was, and they wanted someone to just help them get it done faster, easier, better.

So when she started speaking to those kind of people using that language, she immediately booked out her group program with clients she loved. Can you believe that? She was almost about to give up on what she loved? All because she had some limiting beliefs about what was even possible and didn't know how to gather and analyze client language.

This is the kind of thing that drives me crazy, and I wanna help you step out of that frustrated, throw your hands in the air version of Crystal and step into the after version. I wanna see you become the woman who confidently puts out content knowing it's [00:13:00] what your people care about and desperately want help with, or has conversations with people, or goes on TikTok, whatever.

It doesn't have to be social media. The medium does not matter. I just want you to feel that peace of mind. One of the thoughts I frequently have that I wanna share with you when I am wanting to hit a certain monthly goal, or maybe there's a potential client and I'm not sure if you know she's going to come through, and insecurity starts to surface.

I say, Jenna, they want this so much more than you want it. To me, it's another client. To them, it's changing their life. I know that because I've talked to so many of them about it, not because I've decided that's how they should feel about it, and I'm trying to convince them of that sense, the difference there.

So then I can just relax. I don't have to go chasing after anything or stressing about will they, won't they? And once you [00:14:00] feel that sense of clarity, you can focus on much higher value things in your business than what do I talk about today? You are focused on getting in front of your people. You're focused on figuring out how to move your people along the buyer's journey and into a yes or how to help them get the best results once they've said yes, I know some of you right now are like, but I'm just not a good writer.

It's so hard. This isn't about how you write. Don't confuse messaging with copy. There's a difference. I do teach some copywriting in the Clarity Accelerator. I'm happy to talk about it here. If you want that, just let me know in the reviews, but messaging is different than copy. You could be standing in line at the coffee shop and deliver great messaging to the person next to you and never write a word.

Messaging is what reflects your understanding of your client's psychology, their way of seeing the world and moving through the world. And since your [00:15:00] clients are the most important part of your business, this is where a large percentage of your time should go, especially in the beginning. You need to be like a detective.

That's why in my three-part clarity formula, part one is know yourself, and part two is know your People. They have equal weight, and they're both the precursors to the final part, which is talk about how you and your people connect. Okay? Here are some key mindset shifts you'll need to adopt in order to reap the benefits of this work.

If you aren't in a place where you can pause this and take notes, make sure you check the time on this episode so you can come back to this point. Number one, I've got five of them, by the way. Number one, you can form a business around whatever you want to form a business around. If you're convinced that those people would never buy, then you're not going to open yourself up to testing and getting to know that audience.

Number two, your people are telling you what they [00:16:00] want. There really is no mystery about this. You just have to ask the right questions to get key answers and actively listen to what they say. Number three, you aren't exactly the same person you used to be. You perceive the problem and solution differently, and your language is different now.

Number four. Okay. This one's for my entrepreneurs who have been in business for a few years. Markets grow increasingly sophisticated over time. You can't rest on the messaging that used to work for you. And number five, you'll always end up helping your clients with much more than they expect, but you've gotta become comfortable selling them what they want.

I'm gonna repeat that. You have to become comfortable selling them what they want as long as you say it with integrity, of course. So let's break those down. Number one, you can form a business around whatever you want. [00:17:00] I have a feeling I'll get some strongly worded feedback on this one, but I've seen the limiting belief in action too many times to not address it.

People get so convinced that a certain type of client doesn't exist or would never buy, that they force themselves into something that's not a fit. Now it's true. Sometimes you do need to make some adjustments to where in the buyer's journey your people are, et cetera. I mean, yeah, you can't sell a Mercedes to homeless people, but you can still sell Mercedes to people who will then feel like they found home.

Two, your people are telling you what they want and they're telling you how to sell it to them too. So many people, especially people that have a habit of confusion, stay in the energy of, I don't know, and worse, I can't figure this out. I just don't know why I'm not connecting with them. I don't know what they want.

I can certainly empathize. I have [00:18:00] been there, but that is very disempowering. Trying to create content and lead from that place will not bring you the results you want. I want before you, I can attest, but when you shift into how can I ask a better question, what do I already know for sure and what's left for me to figure out?

That is a very different energy. Number three, you aren't exactly the same person you used to be. I gave more detail on this earlier with that example of self-worth and relationships. This is especially true if you've gone through a coach certification or done years of personal development work. Now you can of course, choose to market to people who are anywhere along that spectrum of whatever started you on this journey up until where you are today.

Those are all valid options. But the closer they are to where you are today, the less help people will need from you. The transformation you're [00:19:00] offering will not be as great. They may or may not still value it highly. You'll have to test that, but for sure the people that are right where you are now.

Spoiler, they're probably not gonna pay money to get where they already are. So figuring out this nuance, the question of where is that sweet spot between who will pay me for help and who am I actually interested in speaking to is really part one type work. It's know yourself, work. You need to make that decision, especially if you're just starting out.

Some of you might have picked up on the fact that I market to entrepreneurs at different stages in their journey, but I've also been in marketing for years and I'm very clear on the psychographic undercurrents that tie my people together. That's why I can have a group call with very new entrepreneurs and seven figure business owners, and we can all derive benefit from the call.

We're talking about a lot of common themes just at different levels. Speaking [00:20:00] of which, let's talk to those entrepreneurs that are further along. Number four is markets grow increasingly sophisticated over time. This is something that my first coach, Louisa, Joe, I love you. This is something that she taught me.

You can't just keep reusing the messaging you used years ago. This is a product of more and more people entering the market, which means more and more people serving that market, talking to that market, more information available and shared among the people in that market, but also it's a product of our consciousness as humans.

It is evolving rapidly. Do you ever watch eighties movies? And you are just shocked at what people used to say? That's easy to spot, but it's happening at a more subtle level all around us every day. There's no way I could have spoken about some of the things I do now. Even just five years ago. Like nowadays, most of my clients that come to me with confusion or indecision, they [00:21:00] already know that their own brains are getting in the way of their clarity.

So I can end this podcast each week by saying, on a certain level, you know who you are and my people will be like, uh, yes, she's right. It's so true. That's languaging. I evolved into, through carefully paying attention to my people. And the thing is, it's not just your people that evolve. You evolve too.

You're called to serve a slightly different person, or you do your own belief work or personal development work, and your audience changes. The truth is you can see a lot of your own evolution reflected in the clients that are coming to you. I remember being so surprised when I was starting out because I saw a Facebook post with someone asking, why is it that clients always say they don't have the money?

And I was like, that's not how mine object. Mine say they don't have the time or now's not the right time. We were each attracting the people that reflected our own issues. [00:22:00] So I always say clarity is an evolution. It's never done. I never stop doing the work in the Clarity Accelerator. That's why I offer a lifetime access, because I know my clients will use it.

I get to my next level and it's time to start again. Likewise with my clients. I'll help them with their messaging in the bootcamp. That's the Clarity Accelerator main program. But six months later as a private client, and then for as long as we work together, they're learning more about themselves and their precise work and secret sauce and practicing owning that and stepping into it more fully.

And they're updating that in their messaging along the way. Number five, you've got to become comfortable selling them what they want with integrity. Of course, here's how you can massage your messaging to speak to your people, but still be in integrity. I still have people who tell me they need help 'cause they're just not finding their clients.

Now I know that their [00:23:00] clients are everywhere. I even believe that the universe will facilitate their connection with their clients for them. But that's another topic. I need to address their concern. Otherwise, they won't believe that working with me will help resolve their issue. So my place of integrity is to say that, yes, I'll help you call in your clients.

I'm going to the end result of what they want clients. And if someone presses me, yeah, but are you gonna show me how to utilize Nextdoor to get in front of my clients? I'm not going to mislead them. I'll say, I'm gonna show you how to create such effective messaging that you can put it out anywhere.

Depending on what other cues I've picked up from them, I might explain the mindset shift of believing that your clients are everywhere. But if I get someone that stands their ground and says, I really want someone who's gonna show me to use next door, then I will say, here's a coach that I recommend you speak with.

Because the last thing you want is to bring in a client that [00:24:00] isn't hungry for the magic that you're offering. And it might be that a year from now they come back to you. They're now at a point where they get what you were saying and they're a way better client because of it. Here's another example.

When I hired a parenting coach, I thought I just wanted someone to gimme a personalized guide for dealing with my son's issues. Later in the post-sale coaching, I learned that my thinking and behavior was more of a problem than Dylan's was. But if my coach hadn't been willing to meet me where I was, I probably wouldn't have hired her.

I just would've thought, oh, she thinks it's all about me, but she's never met my son. My coach addressed that in her messaging, which by the way, was just a conversation. It wasn't a fancy sales page. She said things like, I know for me, I just wish someone would gimme a personalized playbook for dealing with my son and I lit up because that's exactly what I think.

Well, she did [00:25:00] definitely personalize things for me, and we did talk about how to deal with my son. His behavior changed in many ways, and my experience certainly changed, and I wrote her a glowing testimonial, but it didn't happen in the way I expected when I was on that discovery call. So I'll give you some quick tips about how to become comfortable with this whole idea of selling them what they want and giving them what they need in case you're feeling resistance right now.

First, you have to clean up your judgment. If you're judging the person who wants to get skinny or the one who thinks her business will suddenly transform if she just uses a new app, or the mom who wants to change her child's behavior so she can feel better, clean that up. It often involves healing your own judgment of yourself.

In the past, maybe you used to be like that. There's some reason that you feel so strongly about this, or there's a reason you don't [00:26:00] feel in integrity. Figure that out. Otherwise, you're inadvertently telling people that they are wrong and not good enough. Who wants to work with someone like that? They don't know what they don't know, period.

They're doing the best they can with what they have, and you are so excited to help accelerate their journey because you know what awaits them. Only after you've cleaned all this up, can you make some strategic decisions about how you'll choose to speak about what they want. Where are you going to use direct client language?

Where will you massage it? Where will you speak to their humanity? Where will you speak to their higher self? Once you incorporate these mindset shifts and you lean in fully to this work and apply this work, you are going to have a very different business. Your clients will feel conscious, resonance, conscious, like what I told you about when I hired my parenting coach.

How is she in my head? That's [00:27:00] exactly what I think. But they'll also feel subconscious resonance. There's a form of subconscious resonance that happens when you bring forth your mission or your purpose into your messaging. That's not what I'm talking about in this episode. What I mean is they'll feel safe.

What you're saying feels familiar and they feel seen, and ultimately priming them with that sense of safety is what will help them get not just the results they so desperately want, but the totality of the transformation available to them with your help. The brain allows change when it feels safe to do so.

So for instance, I tend to drop some big words here and there. Contrary to marketing best practices. The women who work with me are comfortable with that. They're used to it in their own lives, and they feel a little safer investing with me because of it. Those who aren't comfortable with it don't stick around, even though they probably don't have any conscious judgment [00:28:00] about it.

Kind of like swearing. It's important for me to swear publicly because it's likely gonna come out on some coaching call, and when I'm in the middle of the coaching space, I don't wanna be putting my energy into thinking about what I should or shouldn't say. But for some people, swearing is a no-go. This kind of self-selection is a beautiful thing.

Resonance is a beautiful thing. It means less work and fewer upsets for everyone involved. Your business will get easier in other ways with this work too, you don't tire yourself out deliberating what to even write about or pivoting your business. You make decisions more quickly and decisively and you move more quickly.

There's a training I have in module five. It's the understanding your people. And I show clients how to create a social media post in about 60 seconds just by plugging and playing this information that people give you. And the combinations are endless because your people are [00:29:00] constantly feeding you new bits of data.

But you know what I love? Keen into the language and mindset. It helps me tap back into the emotional space of where my clients are. Honestly, sometimes it's hard to get my brain back to how it used to be. Now, sometimes there are events that trigger those old emotions. Like right now with launching this podcast, I'm feeling some of them and, and I love that level of connection and empathy that it's gifting me, but sometimes it's a little harder to get there.

You know what else gets you back there? Having a heartfelt conversation with somebody who's struggling, who is right smack dab in the middle of that pain or frustration, or however they experience it, and they're really searching for a way out, that brings me right back every single time. Now we've covered a lot of mindset and key concepts here today, so even though I usually like to share both mindset and tactics on each episode, [00:30:00] we're actually splitting this one into two.

In a coming episode, I'll be sharing the five step process I recommend for nailing your messaging. In the meantime, if you have any questions, please pop them into a review so I can make sure to address them. And now to recap, messaging is not copy, but it's why a lot of new entrepreneurs struggle to get clients and why a lot of other entrepreneurs aren't calling in the right clients or aren't maximizing their thought leadership.

It's your job to speak to your audience in the way they understand, not the way you want them to understand it. Luckily, your people are telling you exactly what they want and how to sell it to them. You just have to listen and ask the right questions to get the answers, and then you've gotta become comfortable selling them what they want, what they've told you, the way you do that is you clean up your judgment, you heal your own past.

You fall in [00:31:00] love with your client's journey, and you get clear on what you will and won't say out of integrity. Remember, you can form a business around whatever you want, but even once you're up and running, this work doesn't end. You evolve and markets evolve too. There's not an entrepreneur out there who should ever stop doing this clarity work.

And if you're starting out, begin this work sooner rather than later. It's not something you can afford to put off. Okay, my friend that.

Support at The Uncommon Way 10/14/25 Support at The Uncommon Way 10/14/25

Ep 170: Best Ways to Make Money in 2026: How to Use Disruption Strategically for Business Growth Now

What if the chaos and disruption happening right now aren’t roadblocks, but the greatest opportunity ever to build long-term wealth?

When the world feels uncertain, it’s easy to freeze, play it safe, or wait for things to calm down. But the entrepreneurs who are thriving now and will thrive in the years ahead are the ones reading the patterns of change and using them to their advantage. This episode reveals how to recognize those undercurrents before everyone else and turn disruption into strategic opportunity.

Episode Summary

What if the chaos and disruption happening right now aren’t roadblocks, but the greatest opportunity ever to build long-term wealth?

In this video, you will:

Discover how history shows us that the most profitable entrepreneurs in history didn’t just survive disruption, they built empires through it.
Understand how to read the undercurrents of human behavior during economic uncertainty—so your offers hit right where your audience is most ready to buy.
Hear how aligning with your true edge and emotional intelligence doesn’t just safeguard your business from automation—although that’s important!—but it actually makes your business indispensable in the AI era.

Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.

Work with Jenna

The 7-Week Reset — If you’re ready to trade the mindset block that’s been weighing on you for full-body lightness and excitement, this is for you.

The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.

Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today at the link

Resources Mentioned

McKinsey report: “The Economic Potential of Generative AI: The Next Productivity Frontier” (June 2023).

Episodes Mentioned

167. Disruption Is the New Normal—Do This to Lead and Live Well During Chaos and Difficult Times

169. Greatest Hits: 5 Game-Changing Ideas Listeners Can’t Stop Talking About

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this episode, you'll discover how to strategically use the current disruption we're experiencing to make lots of money in 2026. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders ditch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power boost to help you attract ideal clients, leverage your unique genius and scale with freedom.

Let's dive in. Welcome. Welcome back to the Uncommon Way. A few episodes ago, I released one called Disruption is the New Normal. I've talked to so many women over the summer who were waiting for things to calm down and they just needed to get past this, and then they could, so there was so much craziness that they couldn't stop focusing on that.

And my point in that episode was things are not going to get any calmer. They're actually going to ha, we're going to see more and more change. Now that is sobering, but we are the kinds of women who are up to [00:01:00] the challenge, right? In fact, challenge and newness in certain angles can be really exciting. So today I thought we'd talk about how to use this disruption strategically to make money now, because people still are buying businesses, still are thriving.

We can have a little piece of that. Just yesterday, one of my clients came on our call smiling because she just had the highest month ever. And I have other clients who are also increasing their client load. People still need solutions. People are still happy to exchange money for those solutions, and you are a person who creates solutions.

So in this episode, you will discover how history shows us that the most profitable entrepreneurs in history didn't just survive disruption. They built empires through it. And you'll understand how to read the undercurrents of human behavior during economic uncertainty. So your [00:02:00] offers hit right where your audience is most ready to buy, and you'll hear how aligning with your true edge and emotional intelligence.

It doesn't just safeguard your business from automation, although obviously that's really important, but it actually makes your business indispensable in the AI era. But first, a quick announcement. This is the last week to take advantage of the seven week reset, which is an offer where we release your most significant mindset block in order to clear the way for the next level that's calling you.

The goal is to really free you up to operate in the way you were born to with your right conditions. Now there will be something else taking the place of the seven week reset. I'll have more details for you about that soon, but it will not be this kind of intimate container with me where you and I are working possibly every day together, shooting notes, [00:03:00] back and forth, leaving each other voice messages.

Really having that one of a kind experience. So if you've been interested in it but just thought that you didn't have time or you were waiting for the right moment, this is the moment. This is your week. We'll put a link in the show notes for you. Alright, let's get down to it, shall we? The first key for making money in 2026 is don't freak out.

Seriously, there's been enough of that going around. Lots of people running around like a chicken with their heads cut off. Thinking about throwing in the towel, thinking about giving it all up. Now, look, I think it's really healthy for us to have those thoughts sometimes in order to reaffirm back into what we truly want, because sometimes we do want something different.

But down deep, down deep, are we really gonna stop being entrepreneurs? Come on. I have a feeling it's in your blood, in your DNA, like it's in mine. So it's [00:04:00] going to be completely counterproductive for you to buy into all of the fear and hype, even if it's your own fear and hype, because Lord knows I've done that to myself too.

But now more than ever, you need a grounded and responsive nervous system. Stick with me here. You might have heard me say it 20 times. I'm gonna say it once more because we all need to hear it, especially in. You know, scary activating times. We know how stress and activation leads to the most important parts of our brain shutting down.

And when I say most important, I don't necessarily mean the most important for survival. I mean the most important for entrepreneurship. If your nervous system gets activated and you're running from a tiger, you really don't need the analytical center to sit down and ponder all the best courses of action.

You just need to move. You need to feel very suspicious, very threatened by that threat, [00:05:00] and you really don't need to be very creative about how you get outta the situation. You just need to get outta the situation. Now, as I alluded to before, one of the biggest triggers for our nervous system is pre traumatic stress.

Which is the stress that you cause yourself. Just worrying about what might be traumatic in the future. And when I laugh, I'm laughing at myself too. I do a lot less of it nowadays than I used to, but like for instance, just this week I'm recording videos for some ads we're gonna be putting out and I looked at the video and then I, you know, you do a double take and you look closer and like one of my teeth was brown.

It was totally brown and it just reminded me how I'd kind of noticed that in the mirror, but I hadn't seen it. So start and right away I thought, oh my gosh. The tooth is dead. It's going to require root canal, and since it's right in front, I'm gonna have to get veneers and it's gonna be this whole process, and I won't be [00:06:00] able to be on camera for a while, so I won't be able to do any like zoom calls or interactions.

Everything will look so terrible, and I called the dentist and they fit me in. They were so kind. They fit me in the very next day. He took a little polish, polished it right off, and he's like, yeah, it was just a stain. I'm like, how could there be a stain on just one tooth? And we went into a whole conversation about what goes into staining teeth, which we don't need to talk about here, but we do need to talk about is that we all do this to ourselves at certain times.

We all create pre traumatic stress about certain things. But the truth is, like for me, I had all of that worry unnecessarily, and it took time out of my day to go back and see him for something that I really didn't need to do. And we know that This is just the tiniest little sliver, little humorous example of what can really happen when we start thinking this way.

This is what causes dreams to [00:07:00] die. This is what causes people to say, you know what? I just can't. I mean, have you ever broken up with someone or had someone break up with you because they're future thinking about what can go wrong? It's ridiculous, and yet these are the brains that we walk around with every day, but it's okay.

The point is just to recognize it, gain awareness, give ourselves a good shake, and get back to our tools where we reregulate and we choose on purpose to see the side of us that is not fragile. That is capable. That's really up for challenges. Challenges which may or may not occur. But given the state of the world, there's a high likelihood that there will be more and more challenges for us.

But even though we've got some serious problems, there is one version of you who is a victim to the things that are beyond your control. Maybe it's in your industry, you think nobody's spending [00:08:00] money or that things are so unsafe right now, but there's another version of you who's like, bring it. I've got my back.

I can always find a way. I can always figure things out. In the episode I was referring to, the disruption is the new normal. I point out how Nelson Mandela spent years and years, decades in prison. Which many of us, I would think of as one of the worst things that we could endure as a human, but he chose to use that time as his mental training ground.

And I love that concept so much. I've experienced it in my own life where difficult times have really helped me grow and expand into who I am. And I've seen that pattern enough that now even when I'm in the difficult time, I can really sit in the knowledge of how I'm growing. So if we can take that perspective that every day for us, every new thing that comes up, that is our mental training ground.

You are not just helping yourself today, [00:09:00] but those are the exact traits you are going to need for the future. Becoming as a business leader, as a leader of any type, becoming comfortable with discomfort and expecting the unexpected. When my husband was in the military, they would literally play war games.

That was how they would prepare and for themselves to kind of think outside of the box, and there would be one team that was reacting to circumstances, and then there would be another team that was creating the circumstances that were purposely disruptive. They were purposely meant to throw the other team off their game, and my husband would be on that team frequently.

That was coming up with scenarios, right. Maybe all of a sudden there's like a cyber attack on satellites and GPS goes down. Okay, so how do the troops operate in that environment? Right? And they're scrambling. They're trying to figure it out. But this is a kind of thinking that we can take on for ourselves, and it allows us to be more comfortable with discomfort and with the unexpected.[00:10:00]

I think that's the way we need to be educating our children nowadays. Not for predictability, not for the way things have been done, but to think quickly on their feet and to find solutions quickly. We're looking to move Dylan to a new school for this very reason. And the good news, the thing that we can absolutely take solace in is that history shows us there is always high, high economic opportunity in times of upheaval.

Disruption doesn't destroy opportunity. It reveals it. Right? The entrepreneurs who thrive are the ones who learn to read the chaos. Like they learn to lean into the disruption and look around, right. And use it. And you know, I think when soldiers are on the battlefield, they don't have the luxury of being like, well, we're stuck.

We can't do anything. Now, the literal survival, and some of us, maybe our lives are just a little too comfortable. Where we stop recognizing our own [00:11:00] resourcefulness and now is a perfect opportunity to get back to that beautiful trait within you. I mean, join me in it, please, because I think we all need to be together doing it, finding these new ways of thinking and getting excited about things.

That would've absolutely, probably been devastating for our parents. I dunno, maybe that's a long shot, but. As I mentioned in the other episode as well, we were brought up to believe that things were going to become more and more stable, calmer and calmer, and now we're having to very quickly recalibrate.

So this is really the second key to making money in 2026. It is observing what's going on around you, right? You first need to be in a place where you actually have those powers of observation. You need to be in this calmer, watchful state. You also need to observe the deeper needs of people around you and look for the opportunity within that.

You know, when Andrew Carnegie was a a telegraph operator in the [00:12:00] 1850s, the United States was being totally reshaped. There were financial panics going on. The Civil War was becoming more and more imminent. Railroads were still experimental. There were people had to travel in horse-drawn carriages. Then industrialization came in and it just started creating chaos and most people were trying to hold on to what they knew right, to get things to the way they used to be.

But Carnegie really leaned into the change and he looked around and he noticed that steel. Was really the bottleneck for progress, right? This is what everything depended on now for railroads and everything that was being built in the industrial age, but it was really costly and it was produced really inefficiently at the time, but there was a new process on the way that showed that it might [00:13:00] become affordable.

It was something developed in England. Most American manufacturers were really skeptical of it, and they were really too cautious to like retool their factories in any way. But Carnegie could see it was a huge opportunity. He could see the real need was around growth and steel, and that if he could find a different, better way of providing that solution to people, he was guaranteed to make money.

So he invested every dollar he had into this technology, and because of it, he was years ahead of his competitors. When they finally caught on Carnegie finally sold his empire that he'd built to JP Morgan for an amount that would be about $17 billion nowadays. And obviously it made him one of the richest men in history.

And the lesson here is that he [00:14:00] didn't find that success despite the volatility. He didn't find a way to keep his steel company going even when things were crazy. He found the opportunity through the volatility. The volatility brought him the opportunity. Look, people are going to make lots of money in the coming years, lots and lots of money.

It's okay for you to have a little peace. This is why everything we've been talking about here, this is why I love reinvention work. It teaches your brain how to get in the habit of thinking thoughts. It hasn't yet thought. It is such a critical skill for the future. We use it first for ourselves to think of ourselves and to grow in ways and to be something that we haven't been before, but that skill.

Ripples out into everything we do and everything we perceive and experience. So think about what [00:15:00] is it you're seeing when you look around? Maybe there is contraction in the industry, and you're noticing that what people really desire is safety, right? So then you can create an offer around safety that might take off like a house on fire.

Ask yourself, what do people truly want? What do my people truly want? And really getting close and ask them, talk to them. Ask people who could be ideal clients and people who just became clients because they're very close to it, right? What is their dominant buying motive? What is that thing pulling them forward?

Maybe your people have this feeling of like feeling so disconnected, like watching the events going on, and they just can't even believe that they're part of this world. They're feeling so isolated. What they really want is connection. Now what I'm saying here is not just for coaches, for instance, who [00:16:00] are creating, you know, coaching package offers.

Maybe you're a supermarket owner. So then you could design events at your store that provide that sense of connection. And don't let yourself at this time get too into your head about, should I, shouldn't I will. They won't. They just test your offer very, very quickly and easily. Low budget, test your offer, get proof of concept for that offer through actual sales.

That is what I did with the seven week reset. I felt the intuitive hit first, but it probably came from keenly observing the industry as, as I always am. I'm so curious about it, and then talking to real people, right? Really helping that kind of give form to my ideas and shape my ideas, and it worked well.

I sold a limited number of them, and I'm using that experience now to turn it into something else. I feel great about it. I feel like there's no way this can't make money. It is such an [00:17:00] amazing offer, and it speaks exactly to what women want and need right now, and it delivers. There's no better feeling than that.

When you really have your finger on the pulse, when you know who your people are, what they want, what they don't want, what makes them tick. It's like my client, Carly said, clarity gives you that confidence. You're no longer just putting things out there and hoping it lands. Really that sense of like conviction and feeling that leads us perfectly into point number three to make money in 2026, you are going to need to lean into emotion with your marketing.

There is so much noise and out there every day. There's twice as much noise, there's twice as much content. It's just being generated constantly. What really drives consumer attention and buying decisions is emotion. We've got to get through all that noise. Neuroscience, marketing studies, they've shown us [00:18:00] that emotions guide decision making long before logic arrives in many, many circumstances, like for example, people who are exposed to emotionally charged product designs or brand experiences.

They frequently commit to choices before their rational brain fully kicks in the brain scans reveal their emotional centers lighting up really early in those decisions. It's as if the logic just tags along to justify the decision they've made. And obviously, I hope, you know, when I'm talking about emotion, I'm not talking about fear and false scarcity, obviously.

I'm talking about connecting as a human right, telling stories, sharing how things felt and feel. Humans relate to humans. Humans need connection, and that is just becoming more and more true. As we interact with computers more and more often, we see the contrast with a real human. So you have a competitive advantage in that you [00:19:00] live and you breathe.

And you know what it is to feel emotion. So use that. Use that advantage in a world that's becoming increasingly automated, that humanity that you have, that is your strategy in a big way. This is something that I have been focusing on a lot more lately. I don't know if you've noticed, but you know me. I love thinking abstractly.

I love the world of ideas and concepts. That's my comfort zone. That's where my brain goes for its happy place. In fact, just last week I did an episode on like the top five concepts that we've created over the years of this podcast. And that place, it's easier for me because with storytelling, I need to remind myself, wait, wait, wait.

They weren't actually there, Jenna. Right? So you need to tell them how it felt. I just think we're all in this together. We're all experiencing the same thing. But no, what were my steps getting there? What was my thinking? And that's just not the way my brain is wired. [00:20:00] I shouldn't say wired. It's not the way I've trained it, right?

My brain by then usually has already moved on to 0.3, four, and five when my mouth or my fingers are typing out 0.1, so I'm reminding myself to pause, right? To get into my body at that time, or to my client's experience or whatever I'm sharing, and just paint that picture. Something that has really helped me is thinking about how this is a gift that we can give people.

How often have you as a woman gonna have a conversation with someone or needed to ask someone a question and you kind of preface it with, oh, I'm sure you're so busy, but Right. And you really don't wanna take so much of their time. 'cause I'm sure you're busy. I'm just stopping by. Or just a quick question.

No, no, no. And then for me, I don't know about you, but I actually bring that into my content as well, where I'm, as you know, a gift to my audience, trying to make it as concise and clear as possible. That has been a wonderful skill for me to build. And [00:21:00] also I noticed that when people, you know, the way that people relax is they'll watch tv.

They'll watch a movie, like they love to be transported through stories. And so I've started reframing my thoughts about this to be, to say that no, these, you know, when I do tell stories, when I do take more time, it's allowing you to like have a pleasurable experience. And I know on the receiving end, I love hearing stories.

I love being caught up in, in the emotion. I love emotional marketing and I love thinking of that as a gift that we give people. It rests, it actually rests their brain, right? This is what we do. We go to social media to scroll. And to rest our brain from all the stressors and whatever it is that we're working on.

We rest our brain through emotion, through storytelling, through cute cat videos, through feelings, feeling good, feeling [00:22:00] charged, feeling, whatever it is. It's nice to give our people and experience of emotion, of true emotion, true connection, and like I said, it's something we've got that no computer has.

Alright, let's talk about the fourth and final point. You'll need to reground into your edge and the value you bring, there is no room to just muddle through it anymore. There are too many offers. There's too many possibilities. In just a few years, McKinsey predicts that half of today's work activities will be automated.

Half of them, I'll link to the study, but the only thing that's gonna make you stand out. Is that thing that makes you stand out? You right? It's what you were put here on earth to do, delivered in your way with your unique perspective. Never has this work been more critical. I remember when I started coaching, before I really started selling, but I was really in the world of it [00:23:00] already.

People could just put out anything and people would buy it. Nowadays it consumers have become much more sophisticated. You don't get people's. Purchasing decisions just because you're a coach or just because you're a supermarket or just because you're an analyst or just because you're an interior designer, we need your edge.

I recommend you approach that challenge with exhilaration. I mean, isn't it exhilarating to know that with these challenges, we are being guided and gifted an opportunity by the universe to rediscover the gifts that we have already been given and that there's a big payoff for us on the other side of that, you know, in the old days, you could get by with hiding, with being undiscovered, right?

With being humble. That's what we used to call it when we shunned our own gifts and downplayed them and said, oh, that thing I was given, it's not that big a deal. I could have spent my entire [00:24:00] life sitting in an office on Union Square with a fluorescent lights sucking my soul and my two weeks of vacation a year, and the world around me would've said I was doing the right thing, that I had found success.

But those office workers, they can't expect those jobs to be around for much longer. Nowadays, our path to impact and abundance lies in aligning with our gifts and actually being able to call them out, identify them, and own them instead of all that forcing and that shape-shifting that we've been brought up to do as women.

Now, this can be very uncomfortable for us because of how we're conditioned. To really, really own it. It's much scarier than just coloring in the lines, but it's also far more fulfilling and potentially far, far, far more lucrative. The question is, are you up for it? Alright, my friend. In this episode, you discovered how to strategically use the current disruption we're [00:25:00] experiencing to make money in 2026.

You discovered how history shows us that the most profitable entrepreneurs didn't just survive disruption. They built their empires because of it. You understand now how to read the undercurrents of human behavior so that your offers hit where your audience wants to buy. And you hear how aligning with your true edge and your emotional intelligence, it's not just a form of safeguarding.

It's what makes your business indispensable. It's what makes it stand out In this new era, we talked about how important it is to not freak out and use this time as your mental training ground. We talked about how to observe those deeper needs of people around you and how to create proof of concept so that you can really lean into your offers.

Just like Carnegie really leaned into his steel production. We talked about leaning into emotion. Connection and seeing your humanity as [00:26:00] a competitive advantage. And we talked about the importance of regrounding into your edge, what you do so, so well that no one else can do in quite the same way you do.

If you think a friend of yours needs to hear this, please share it with her today. And remember, training your mind to think in uncommon ways unlocks whole new levels of impact and possibility. Let's talk again on Tuesday.

Support at The Uncommon Way 10/7/25 Support at The Uncommon Way 10/7/25

Ep 169: Greatest Hits: 5 Game-Changing Ideas Listeners Can’t Stop Talking About

Have you ever had one of those moments where a single idea completely changes how you see business—and suddenly, everything clicks into place?

In this special episode, I bring together five of the most transformative concepts we’ve created here at TUW—ideas that have sparked breakthroughs for clients, clarified direction, and redefined what it takes to grow successful businesses and create successful lives. Whether you’re new here or a longtime listener, this episode is your shortcut to a deeper, more intuitive way of leading your business… the kind that replaces confusion and overthinking with clarity and flow.

Episode Summary

Have you ever had one of those moments where a single idea completely changes how you see business—and suddenly, everything clicks into place?

Inside, you will:

1. Hear the unconventional method that allows you to pursue big goals without being slowed down by the fear of making the “wrong choice.”

2. Find out the fastest –though quite counter-logical–way to grow your business … and hint it is not about hustling harder

3. Get the BTS about how each one of these pieces of intellectual property have benefitted me in my business, so you can see how worthwhile it is to brand your ideas, and so that I can see the world benefit from the deep thinking of smart women with soul, like you!

Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Resources Mentioned

Episodes Mentioned

Ep #24: Connect the Dots Method: Finding Your People

Ep #2: The Decision Tree

Ep # 32: Choice Neutrality: Ep 32 Should I Say Yes or Should I Say No? (Tapping Into Intuition)

Ep #162: Right Conditions Theory: 162

Ep #140: Constraint Acceleration: 140. “The Surprising Truths That 3-Day Workweeks Taught Me”

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Full Episode Transcript:

[00:00:00] In this greatest Hits episode, you'll discover five fan favorite concepts we've shared here at the Uncommon Way that are guaranteed to blow your mind. And improve your business results. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome. Welcome back to the Uncommon Way. Every so often I hear from listeners and clients who tell me that one concept you shared has completely changed the way I see things.

Well, today I'm bundling five of the biggest, most transformative ideas I've ever shared into this little greatest hits playlist. I know we have a lot of new listeners lately. Thank you for sharing this with your friends. If that's you. And if you heard me on another podcast and have come here to [00:01:00] get more, I don't know, uncommon business advice, then welcome.

I'm so happy to have you. This mind expanding episode will give you a really easy hopping off point for places that you wanna, you know, really dive into a little more deeply. 'cause we are going to link to all of the original episodes in the show notes, so you won't have to go digging through, I guess.

Where are we now? 169 episodes to find what you're looking for. And if you are already a loyal listener, this is gonna be a really fun highlight reel for you. You will hear the unconventional method that allows you to pursue big goals without being slowed down By that fear of making the wrong choice, you'll find out the fastest, though quite counter, logical way to grow your business.

And hint, it is not about hustling harder. And you'll get the behind the scenes about how each one of these pieces of intellectual [00:02:00] property have benefited me in my business. So you can see how worthwhile it is to brand your ideas and so that I can see the world benefit from the deep thinking of smart women with soul like you.

Let's dive right in, shall we? The one that started it all and has brought literally hundreds of thousands of dollars into my business because people hear it and are just so captivated by it, is the connect the dots method. And it came to me as a divine download, really first when I was struggling with clarity, and then second in terms of how to actually bring it throughout every piece of your business that came to me when I was on a sales call.

I was trying to explain to someone how getting really clear is so important because it makes all of your business decisions so much easier later and it makes you so much more willing to persevere rather than veer off track, and it makes [00:03:00] your business more successful because everything aligns. And then I just got this hit about how to explain it.

I said, look, at least for me, when I was trying to figure out. What I really wanted to do with my life and what my business should be about, and then what that even had to do with who I should be working with, or what my offer should be, or how I should be talking about these things. For me, it felt like I was looking up into the universe and all of the stars that I could see in the universe represented all of these different ideas.

You know, I could do this or I could do that, or, oh, there's that one over there. I could also be doing that. And it felt so overwhelming, it would actually put my brain into gridlock. Like I remember times when I was journaling and I just, I had to stop because my brain was that tired. But then I realized, wait, if I am clear on what my mission is, what I'm really here to do, then I [00:04:00] no longer have to look throughout the entire universe to figure out who my people should be, because they'll be right in the vicinity of that star.

I only have to look in that little quadrant of the universe now, and then I can decide, oh yes, those should be my people. And then I've connected the dots between what I'm really here to do and who my people are. And then from there, I only have to look in that area of my people to figure out the best offer for them an okay, great.

Then I've connected that next dot, the offer. And then my final piece is just how do I talk about this? And when you do it this way, all of a sudden you look up at these dots, you've connected these stars, you've connected, and you realize I created a constellation. And the beauty with that is that once you see it, you can never unsee it again.

Now, if you have [00:05:00] ever struggled with second guessing yourself. Or getting really excited about something, but then getting shiny object syndrome and letting that pull your attention away towards something else. You can probably feel the relief that comes with realizing, wait a minute, it's all right there.

I just need to get clear on my constellation. And now I actually have a method for doing that. It just feels totally differently in the body compared to what I was saying before, right? When I was saying no. You need to get really clear first on what makes sense for your business and that'll make your business decisions easier, and then you'll be willing to persevere and all the things I said before then.

Then you'll feel better because everything aligns Suddenly it became relatable, right? It's, oh, it's this constellation. Because the person was like, wait, I know what that is. I've experienced that before. I've looked up at the night [00:06:00] sky and I haven't seen the Constellation immediately, but then someone showed me where to look and wow, now I can't not see it.

That is just what it is. That's obviously what I'm about and what really makes sense for me to be doing be, and that is the piece that always orients you. You can always then get back to that constellation and your golden. So it created a, a felt sense of relief, but it also helps people feel seen because I understand how difficult it is when you have the kind of mind that can come up with idea after idea, and think of thousands of pros and thousands of cons for each of these ideas.

Plus, there are these tangible steps. You just do this first and then you do that next, and then you do that. And this is what we want to gift to our clients, right? And not just to our clients, but to everyone in the world, because we're all here creating impact, creating some sort of change. And that [00:07:00] means that we're always enrolling people into this new way of thinking, into this new way of being and showing up.

And when we can gift them a really bite-sized but also meaty way to see what we're talking about. That's when we help people get better results, and we see that reflected in our business as well. So let's talk about the second concept that landed really well for people in my orbit. This one is called the decision tree, and it was created to help people who were not necessarily struggling with the big, big questions of who are my people now and what is my right offer now, but often with the day-to-day decisions.

All of these small bite-sized decisions that you need to make constantly as a CEO. And again, I reflected back on my own experience, but also on the experience of society at large because I realized there is a way that we are taught to make decisions. [00:08:00] And this way is actually what keeps so many women from showing up as powerful decision makers that can really trust their decisions.

Every time we are holding ourselves back, second guessing ourselves, trying to figure out the right way, thinking we might do it the wrong way, it is eroding our power. Everything in our world hinges on our decisions. My decision to not get help with clarity and with how to move forward in my business, it cost me two decades and one of my newest clients now.

She's felt moved to shift and start helping a a different type of woman, but making that decision is something that she has been sitting on for two years because of course, since we're little girls, we're taught a look to be good, smart, logical adults. To make reasonable, rational decisions, you [00:09:00] need to look at your two choices and then make a list of pros and cons for each one, and then your decision will become clear.

If only. If only it worked that way every time. I think that actually does work when there are two choices and maybe a few pros and cons for each one that can work. But if you are like me and the women I've worked with, we can come up with hundreds of choices and we could come up with so many pros and cons for each one.

And the human brain just is not designed to compute in that way. It creates total gridlock. And as I said before, it wastes a lot of time. And as I considered this more and more, I thought it's like going leaf by leaf through a tree, trying to find that perfect leaf, which is your decision, right? And holding up one leaf to the next leaf and trying to look at the pros and cons, and then [00:10:00] holding that up to another leaf and trying to the find the pros and cons.

Trying to go throughout the whole tree to find your perfect leaf, but wouldn't it be easier if instead of that you just started with the trunk of the tree? Now, I talk more about this in the podcast episode, but that trunk of your tree is the thing that really matters most. It could be the thing that you're here to do, but it could also be the growth edge that you are working on in your business at that moment.

Or the highest imperative to you. And when you know what that is, then when the trunk starts to split into branches, you just go with the strongest branch, the one most likely to fulfill that goal. And then when that branch splits, once again, you go with the strongest branch and you keep doing this and use that method to finally arrive at your leaf.

That's where things start getting really interesting. Right. [00:11:00] Think of the difference between going leaf by leaf versus starting at the trunk and going trunk branch, branch branch, stem leaf, boom, done. And if your brain ever starts to ask you, wait a minute, why are we doing this again? You're like, remember, trunk branch?

Branch branch, stem leaf done? You might not have thought about it this way, but I encourage you to challenge your thinking, to just explore the idea that so many of the things we've been taught. Are actually what are getting in our way for this new way of creating in our life, creating money, creating impact, creating our sense of fulfillment.

There is so much explosive change happening right now, and we need new tools that really work for the situations that we are encountering. And when you have something like this that can really help people and really land for people with this one in particular, I remember. There was a [00:12:00] client, crazy set of circumstances.

She wasn't even looking for a business coach. She just happened to pull out a t-shirt from a retreat that she'd been at that was called like an uncommon way of living. It sat on the shirt or something and she thought, huh, uncommon way. That would be a really cool name for a business. And so she googled it and she found me and was really called by the words on my webpage after she went to the website and was intrigued by the words that she found on the page.

So she decided to hop over to social media and she saw a video that I had created about this concept of the decision tree, and she said that one video sold her. She immediately booked a call and became a client because that was exactly what she had been struggling with, and she could see that is exactly what she needed.

Concepts are powerful you all, and all it really takes is for you to say it in your way to give your perspective. How often has it happened to you that you've [00:13:00] heard something? You get it kind of rationally, but then you finally hear it from someone who just says it in a certain way that makes it click for you, and that's the thing you'll never forget, and that's the person that you start to trust and wanna learn from or be around or work with or whatever.

Be friends with. Okay, let's talk about the third one. Choice neutrality. What I started to realize when I was teaching women these tools of the Connect the Dots method of the decision tree method for decisions was that there was interference when it came to hearing their intuition, when it came to knowing what was right for them, and that interference were their doubts and fears and conditioning.

I'll give you a quick example. Say, you come to me and you tell me, Jenna, I want to create an uncommon business. I wanna create a business where I do not have to be front and center at all, where I'm completely behind the scenes and I just [00:14:00] feel myself called to that. Like I feel myself. Every time I think about stepping in front of the camera, I just know that is not meant for me.

Now, at first glance, you might think, wow, this woman, she's very decisive. This is wonderful. She really knows herself. But what I was starting to find out is that what was really behind that was a fear of visibility or a fear of failure, or lots of perfectionism, and all of those were just unhelpful thoughts that were handed to that woman long ago that she didn't even realize she was carrying around.

And those fears and doubts have a way of masquerading as intuition, as knowingness. Now, there actually are textural differences in the way that energy feels in your body between pure intuition and this kind of more fear fueled sense. And I love helping people hone the former. But even if you haven't built that muscle yet [00:15:00] of really tuning into your intuition.

This concept here of choice neutrality can be a total game changer. You might not have thought about it this way, but if you can make both of your choices feel equally good to you, and at the same time, see how both of those choices might not be good for you. When you can develop your brain around all of those to the point where the choice becomes neutral.

Where either way you'll be fine and or either way, there are risks that you are willing to stomach. When you get to that choice neutrality, that is when you have an entry to hear that intuitive voice, to hear what is actually right for you and aligned for you. We do this all the time in my programs. My clients get very, very used to it.

They'll maybe come to me saying something like, I don't know. I wanna sell this thing at this [00:16:00] price, but I'm just not quite sure. And I'll be like, okay, great. In what ways could that be great for you? And in what ways could that be great for your clients? And if they're comparing that to either a higher or lower price possibility, I'd be like, okay, great.

In what ways might that be the best possibility? And in what ways might it backfire? One of my clients, Carrie, had a really fixed frame about the benefits of lower versus higher prices, right? Lower was always better. Higher was always worse. But when she stretched her brain in this way, which I call mental agility, right, the ability to bring your brain fully into one position versus the other, she realized that some people might actually be turned off by a lower price.

They might actually feel less connected to that offer, whereas with the higher price, they might feel safer, they might feel more secure, and this had [00:17:00] just never occurred to her before. But she realized that when she went into a drugstore, she never bought the very cheapest brand. She just didn't, she didn't trust it, and it had never occurred to her that maybe her audience was thinking the same thing.

So it's a very common trap to really feel like, no, I just feel like this is what my people really want. I just feel like this is what they're yearning for. But actually it's a projection of yours. You feel like this is what they are yearning for, and it's only through creating this choice neutrality. It doesn't mean that you always have to then side for the thing you weren't expecting, of course.

But it creates this even playing field. And once you do that. You are choosing from abundance. You're choosing from possibility rather than lack, and this one concept has saved my clients so much time and so much spinning in patterns that [00:18:00] really don't serve them and outdated ways of thinking that are not part of their new business because instead of knee jerk reactions, they're challenging their brains to think thoughts they've never thought before.

And once you've done it once, it feels fucking amazing. It feels so expansive. It feels like you have the universe at your fingertips and you just get to play. You just get to choose. And that is true liberation. Alright, number four. This is one I have been talking a lot about lately, but maybe you're coming to this episode six months from now, and this is the first time you've heard it.

And it is the theory of right conditions. I love going hiking here in the hills around my house. The part of Myorca where I live has this amazing protected mountain range and the mountains come straight down to the sea. So whenever you're [00:19:00] hiking, you're bound to get some amazing views. And since we're an island, the air just feels so clear and so pure.

And I started noticing these olive trees everywhere. Often they're just growing straight out of the cliffs, like right out of the rocks, and yet they're thriving there. I thought, how amazing is it that these plants really don't need anything other than the conditions around them and who they are to thrive?

And this concept was a really fun one to create because it came about very organically. I have a beloved verb baby named Skye, and she is a Border Collie, which is a very, very active breed. But she's about 10 now, and kind of since we moved here, we've noticed that she just didn't have the same kind of spark that she used to have.

Whereas before she would just run endlessly after balls and always wanted to be out ahead of us and exploring [00:20:00] trails. She just seemed more tired. And at first we thought, oh, okay, well it must just be the heat here. And then in winter we didn't really notice that much of a change. And so my husband and I started like exchanging these like, oh, that's just the way it is.

Kind of glances like, I guess she's just getting older. And it was sad, but that's the natural course of life. Well, then she got this stomach bug. We ended up putting her on like a really clean diet of just rice and beef to help her little digestive system regulate again, TMI. But stick with me here.

There's a point. Well, would you believe she just bounced right back to her normal self? And I remember thinking at the time, I don't know where this is going exactly, but I just have to write about it. So I sent out a newsletter where I was telling this story. And how much it made me think about how so often we just need to change that one thing, [00:21:00] right?

We just, there's just been this one thing that wasn't quite right for us and how beautiful it is that we can bounce back so quickly into thriving. So in the following week, right? I'm letting this all settle. I'm wondering like what needs to come out of this, where it's going? I was hiking, which I love doing in the hills around here.

We, the part of Myorca we live in has this gorgeous protected mountain range, and it's the place where mountains come straight down to the sea. And so whenever you're hiking, you're gonna get a gorgeous view at some point. And one thing I've always loved here are these olive trees that will just grow right out of the rocks, right out of the hillside and seem to be thriving.

And yet, if you think about it. This isn't like cultivated farmland. They just naturally thrive. And so thinking about that with sky and then these conditions for plants, I started thinking about how true that is in [00:22:00] nature. And then of course I got totally interested and I started researching all I could and found out that these olive trees can live for thousands of years.

But the interesting thing is that if you transplant them. Into land that supposedly on paper looks like the best farmland in the world, like the Mississippi Delta, just really nutrient dense soil, lots of humidity, lots of moisture, they'll wither and die. They actually need the tougher conditions, the more arid, rocky conditions that they have in their native habitat.

Again, if you look at nature, you will see this everywhere. What thrives so easily in one area with one set of conditions would not do well in the other and vice versa. And it just hit me that this is everything that I know to be true about business. Having worked with over a hundred women to align their [00:23:00] businesses to what really works for them to find their uncommon way for thriving, and so often it's not this complicated adding on of doing this or becoming that.

It's actually just leaning into the right conditions that work for you. I have had so much fun developing this concept and seeing how well it lands for so many women. I was at this fun dinner event the other night where you meet up with strangers and have either an appetizer or a main dish. When someone asked what I do, and I shared that this is really what my work centers around, there were other women entrepreneurs at the table and unsolicited, they all lean forward, captivated and said, I think I need to work with you.

Now, believe me, I've tested many frameworks over the years that do not get that kind of response. But when you keep thinking these things, you keep producing them and testing them with real people. You can tell right away [00:24:00] when you've come up with something that really hits the mark and right conditions theory is that it is the why behind the uncommon way.

It's not just we are being uncommon in order to be uncommon. It's not that we believe we have to be the boldest and brash in order to stop the scroll or attract views or whatever other lingo is out there. It's that by leaning into our right conditions, our uncommon way, what's right for us, that is what inevitably creates our thriving.

I really believe that we were put here with special gifts in order to further our work in the world. The sad thing is that often these quote unquote gifts, we don't perceive them as gifts. We might perceive them as something completely ordinary that everyone else can do too, or we may even think of them [00:25:00] as detriments as something we're ashamed of.

But as you become more and more of who you are. As you trust yourself more, as you express yourself more, allow more and more of you to guide the strategies that you use, the ways that you show up, the things that you talk about that attracts universal support, it attracts your right people and it leads to abundance.

Just like in nature, all around us, the natural state is abundance. Now, remember I talked about mental agility? Let's bring in our fifth and final concept because it might seem like it's the exact opposite of what I was just talking about, but this is the idea of constraint catalysts, voluntary constraints that we put on our business that actually catalyze growth.

Now, we do [00:26:00] also see this in nature. So, for instance, the olive trees may go through months of drought in hot, dry summers here, and that actually makes them stronger. Redwoods in a forest get very, very little light when they're saplings, and this actually creates stronger wood, the trees that get more light in the beginning or more susceptible later on to disease or to windstorms.

And too often we shy away from pressure. When really that's the exact thing that's going to help us grow. Maybe you were like me and thought that when you had a child that was going to completely detract from your business, that your business would inevitably suffer when your attention was pulled in a different direction.

But what I, and most of the moms I know have found is that what really happens is we are forced to expand our capacity. We really see what we're capable of. We come up with systems that [00:27:00] help us work faster. We become more disciplined, we become better managers, we become much more creative. So constraint catalysts are just this.

They're shortcuts to your creativity and your problem solving and your growth, and they can come about in many different ways for many months. Here on this podcast, I was talking about time as a constraint. I was talking about when you shorten your work week, how you're forced to make decisions and priorities in your business that you might not have made for a couple years down the road, and how that helps you scale so much faster.

How maybe you uncover some mindset block that was really keeping you from making your business more efficient. But time is not the only constraint. It can be really helpful to just choose on purpose to constrain your operating budget for a while to constrain your lead acquisition methods [00:28:00] rather than spreading yourself so thin.

And most of us freedom loving people won't naturally think that constraint will help us, but again, this is the mental agility I talked about or really considering possibilities you hadn't thought of before, and that's where it gets really interesting. So in this episode, you have learned about the Connect the Dots method, the decision tree method for decision making choice neutrality, the theory of right conditions and constraint catalysts.

You've seen how it's possible to pursue big goals without being slowed down by the fear of making the wrong choice, and you've found out that the fastest way to grow your business is often not about hustling harder. But it's about purposely constraining one area to help you grow into who you are becoming anyway.

And you've heard about how these pieces have [00:29:00] actually benefited my business in really concrete ways. And I hope you are walking away from this, not just with an expanded set of ideas and feeling that fun tingle of possibility and what if, but that you are also inspired. To create your intellectual property.

There's something new that I have in the works well. It's actually more of an evolution of my newest offer, which is the seven week reset. I'm gonna be sharing details in the coming episodes, but one of the pieces that it will include is support in creating your own intellectual property. So please tune in.

We've got some really exciting things coming. And remember, when you train your mind to think uncommonly, it unlocks completely new levels of impact and possibility. Let's talk again on Tuesday.

Support at The Uncommon Way 9/30/25 Support at The Uncommon Way 9/30/25

Ep 168: From Push-Pull Energy to Full-Body Yes: 3 Essentials for Thriving Naturally in Business

Have you ever wondered why some entrepreneurs seem to thrive with ease—and what they might know that you don’t?

The truth is, success doesn’t come from following someone else’s formula. It comes from creating the right conditions that let you flourish naturally—just like an olive tree that thrives for centuries without irrigation. In this episode, you’ll uncover the hidden factors that may be holding you back, and the shifts that open the door to greater ease and expansion.

Episode Summary

Have you ever wondered why some entrepreneurs seem to thrive with ease—and what they might know that you don’t?

Inside, you’ll hear:

The three essentials for creating the right conditions for YOU—the ones that allow you to thrive naturally and sustainably.
How one of my clients potentially grew her wealth by $27 million through a single conversation with the right people.
Why push-pull energy is the #1 hidden force keeping women entrepreneurs from experiencing both success and ease—and how resolving it changes everything.

Press play now to discover the three essentials that will help you create the conditions you need to thrive in business—starting today.

The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Resources Mentioned

Episodes Mentioned

160. 3 Breakthroughs That Take You From Getting in Your Own Way to the Business You Really Want

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Full Episode Transcript:

[00:00:00] In this episode, you will discover the three essentials for thriving naturally in business, finding those right conditions for you. That will bring you from push-pull energy into a full body. Yes. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders niche the rule book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome, welcome back to the Uncommon Way. We went on the funnest excursion the other night.

It was a restaurant sampling experience in Palma, and it was set up so cool because you would go with people you'd never met before and you'd sit around and you'd have an appetizer and a glass of wine, and then after an hour time would be up and you'd go to the next restaurant that was on your map.

And you'd meet up with totally different people and have your main course and a [00:01:00] glass of wine, and then there was a dessert following as well. So you got to interact with all of these different people and try all of these fantastic restaurants. Oh my gosh. They were so good. And at one of the tables, someone asked me what I did, and I decided to use one of my favorite methods that I have for networking rather than just saying, oh, I'm a business coach.

I try to create a more memorable experience for people. So I was talking about the idea of right conditions, which I've spoken about on this podcast in the last episodes, but really the essentials of what goes into making that possible. And all three, there were three other entrepreneurs at the table, all of them lean forward and they were like, tell me more about that.

I think I need that. And right then and there, of course, I knew. That other people must wanna hear about it too. There's no way I can have three people there and not have someone else in the world that really needs to hear that. So [00:02:00] this is going to be a very fun episode. I'm gonna talk about those three essentials, those three core essentials of creating the right conditions that naturally allow you to thrive naturally and sustainably, right, that you can keep going with it.

Like an olive tree that thrives naturally for thousands of years in the right environment. You'll also hear about how one of my clients potentially grew her wealth by $27 million through one conversation with the right people. And why push-pull energy is the number one hidden force keeping women entrepreneurs from experiencing both success and ease and how resolving it changes everything.

So let's get into it, shall we? The first thing that needs to happen, and I'm going to stick with the nature metaphors here. You really need to do the weeding. You need to remove what doesn't nourish you, and that seems pretty common sense, but it is [00:03:00] amazing how often women will prioritize other things rather than doing this basic thing first.

I imagine it, I don't know. I don't know a lot about gardening, but I imagine it like trying to get all these fancy nets around the bush that you're growing and all of these like splints that'll help it grow straight and all the perfect organic insecticide. I guess that's an oxymoron, isn't it? And you doing all these things, but meanwhile, there are all of these weeds that are just choking it at the roots, right?

Choking out all of the nutrients, and you haven't even addressed that. So in our world, those weeds look like things like mindset blocks, limiting beliefs, but also the static that our own resistance that gets in the way of us receiving. And I know you know about mindset blocks and limiting beliefs, and in fact, I've been speaking about them in the past episodes recently a lot because they are so important.

But so is the last thing I [00:04:00] mentioned, the the static and the resistance. Because the question is, are you sending mixed signals to your own future? Most women are, they're asking for growth with their words, right? But then unconsciously they're blocking it with their energy. So it's like someone on a date saying, come closer.

Come closer with one hand, but then the other hand to say, not too close. That push-pull energy really confuses the universe. It confuses your clients, confuses opportunities that may or may not be right for you. Are they're not sure. Are you the one or are you not The one? Should they go onto someone else?

And it even confuses your own brain, right? Your energy has to be a full body. Yes. And until you resolve that push pull, you're always gonna feel like you're hustling harder than you should be. So in a recent episode that we'll link to, I talked about my client, Lindy, who came to me saying she really wanted to clear up space in her calendar so that she could expand her [00:05:00] chain of stores.

But deep down, she really didn't want to take that kind of leadership on because she felt like she was so much better kind of being in the weeds and she didn't wanna fail. And we see this all the time. I'm sure you've experienced it. I have definitely experienced it. And often it's based on some kind of belief that we just, it has somehow lodged in our brain that it's true.

And that's just the way, it's one of my most recent clients also wants to expand her business, but she's worried that it's just gonna require so much of her, right. So much energy that she just doesn't have to give. And that push, pull energy has really been holding her back. I had a client named Crystal who really wanted to exit the industry that she loved so much, which was health and wellness coaching, because she had convinced herself that it was so hard to work with clients in that field because you were always having to drag them along to the results that they say they wanted.

But it [00:06:00] turns out that wasn't true. But we can see why. If your brain thinks it's true, of course you're not gonna pursue growth in that industry. I helped her to create some clear decisions about who she wanted to work with, and then go out and really capture the language of those kinds of people, and that way build evidence in her mind that those people really existed, and then she could lean in with this really clear choice, clear decision energy.

Book out her group program in one go with really aligned clients. Now, full transparency. I'm not saying it's always like that. I'm not saying you make one clear decision and all of a sudden you get booked out. But honestly, it has happened to me and it has happened to clients of mine. And so I do think it's important to at least show what's possible.

And because I know how important it is to see what's possible. I make really strategic decisions about what I'm asking clients to do based on what I know their growth [00:07:00] area is. So for instance, when I held a retreat for the Clarity Collective, we went to a luxury resort in Mexico and it was all inclusive.

They were waited on hand and foot. It was the most delicious, I was about to say decadent, but I guess it was decadent, but it was also just delirious delicious experience. For a lot of us women who are used to giving and giving and giving and not receiving it created some friction. It's like, oh, is this really right for me to live this way?

Is this really okay? Should I feel guilty? Is it too much? Is maybe the other shoe gonna drop if I'm, is it fair for other people to not live this way and for me to live this way? And it, it was an amazing. Relaxing retreat, but it also kicked up a lot of resistance on purpose so that we could clear that static and allow them to move into that life because they all wanted that life, but they also all didn't want that life.

You get me? [00:08:00] Right? And that leads really well into the second essential, which is expanding your pot. Again, I'm sticking with the nature metaphor. But often when you buy a plant at the nursery that's just flourishing with flowers, it's because it has reached its full potential in that pot, but then it can start to wither when you get home and it's because it just needs a bigger pot.

Now the roots need more room to expand and grow. And for us, unfortunately, we keep ourselves in these smaller pots in environments that don't really serve us in ideas about what we can and can't create. It's not our fault, it's just that we haven't been exposed to broader ideas. We haven't been exposed to a group of people who are all making seven figures and therefore it's easy for you to do the same or who did it this way, and therefore they know that you can absolutely do it that way.

You've never even considered that way. You've been knocking your head against [00:09:00] the wall over here trying to do things this way. Again, we think we're swimming in an ocean of possibilities, but actually we're in a fishbowl inside the ocean, and that fishbowl is our mind and it keeps us going round and round and round with how we think things need to be.

Once my mastermind was having a conversation about our five-year vision, and one of the women shared that she thought about selling her business and she kind of looked at us a little shyly and she said, and I'm thinking I might wanna sell it for like $3 million. And we all stopped and immediately told her, no, no, no, no, no.

That was bananas because it was already earning almost seven figures a year. So why would you sell something where the lifetime value is obviously so much higher than the price you're selling it for? And right then we said, we see something more like 30 million. Obviously that was completely new. Blew her mind.[00:10:00]

But she was able to acclimate to it in her body and within a month or so she was, that's what her goal was. That's what she was starting to talk to people about and that's what started feeling natural for her. And therefore, there was no way she was going to sell that amazing business for 3 million.

Maybe you all are like me, that you used to have a corporate career and everyone around you just thought that you should be happy with that. Maybe there was that little voice in you saying, but there must be more to life than this, right? There must be more. My potential must be bigger than this. But at the time, I had never heard of coaching.

I had never heard of any business where you didn't need to get a loan for capital to open it. Therefore, it didn't even occur to me. My pot was just too small for too long. I was like, I knew I wanted a business where somehow I could travel the world and be location independent. Did that mean I needed to be a travel agent?

I just couldn't figure out the [00:11:00] pieces. But if I'd had someone that could say, Hey, look, you know, this is absolutely possible for you, or I'd had a group of friends that were already living it and or working towards it themselves. My life would've been very, very different, and I would've started this business a decade sooner.

Absolutely. Hands down. And the third essential. I couldn't really think of a gardening metaphor for this. You let me know if you think of something, okay. But it's really leaning into your uncommon way, aligning with who you are. An olive tree doesn't try to be an apple tree, right? Nature isn't hustling to make things happen.

It is abundant, right? It thrives naturally by being exactly what it is. And it also never says to the tree next to it, oh no, no, no, you take the water because I don't want the water. I heard that from a coach once. I thought it was so profound. 'cause so many of us do that unconsciously. But nature just [00:12:00] receives abundantly and it gives abundantly being exactly who and how it is.

So will you. Trying to be the apple tree, that's the hard route. What you were given is exactly what you need to do your best work and live your best life. So what is your uncommon way? What are those gifts and what are those needs? What are the daily conditions you need so that you can tune in? When you know who you really are, what your secret sauce is, and then you have strong clean decision energy around what you wanna create, who your best fit clients are, who you wanna work with, what you're moving towards right now, how big you want your business to be.

That is when everything moves. Back to what I was saying, right about this push pull energy. Your energy, it's like a magnet. And if part of you is pulling in and then the other part's pushing away, everything's polarized. Nothing sticks. [00:13:00] But again, when it's Oh, so decisive. Right. And when it's just this full body, yes.

Both consciously and subconsciously, you easily attract what you've been waiting for. If not, if it's muddled in consistent energy, you tend to get muddled in consistent results, which is where the majority of people unfortunately, spend their lives. Like I've had several clients who just really undervalue the things that come really easily to them.

And so they're convinced that that can't be the thing that they should be honing in on or selling or talking about. It's so evident to people around them who can see what a special trait that is that they have, or a special skill that they have. But I suppose it's just human to undervalue what seems so normal to us.

I can't describe how amazing these olive trees are around here, like the swirls and curls around these. Ancient trunks of these trees and [00:14:00] how they formed. It's just mesmerizing to me. I'm gonna, I'll post pictures in my stories this week of some of them, an olive tree. Were like, no, no, no, but I really wanna be like an apple tree.

It would just seem so unfortunate. That's the best word. I can come up with such an unfortunate waste of who it is and what it was given and what it's really here to be. So in this episode, you've learned about the three essentials for thriving naturally in business, really creating those right conditions for you.

The first is about weeding things out, doing the weeding, and hopefully, you know, I do have a very special offer, which is a seven week reset for anything that you think might fit in this category for you. Any mindset block, any limiting belief. Any static that you have that's blocking your way to receiving, let's clear that out.

The second essential is [00:15:00] expanding your pot, getting around other people that can help you see bigger, and I forgot to mention that it's actually a skill you can build as well, to think thoughts you haven't thought before, to stretch your own mind in that way, and that kind of skill building is really more appropriate for my mastermind program, the Clarity Accelerator.

And then obviously in that same program, the main focus is leaning into your uncommon way, but whether you choose to do this work with me, with my clients, or on your own or with somebody else, those are the three essentials. Weeding out what doesn't nourish you, expanding your pot way beyond what seems currently likely or possible for you.

And then aligning with who you are, leaning into your uncommon way and owning that. I'm thinking about maybe releasing a guided meditation around these subjects. Those are so fantastic because when you are listening, your brain can't [00:16:00] do two things at once. And so when you're really absorbed and listening something, it allows a space, it allows an opening.

It helps you adopt those beliefs and create change more than when your normal brain is activating and you're thinking about all the but what ifs. But could it be, but wouldn't that mean that you know all the objections that come up in your brain to these new ways of thinking? I remember my coach when I was first starting out in business and I had so many different hangups.

She would create audios for me, and I would listen to those things. 24 7, well, obviously not 24, but my waking hours, walking the dog, washing the dishes, driving in the car. It was just all I was listening to make sure that my brain was just being bombarded by these new ways of thinking that I really desperately needed in order to clear the weeds, get rid of all of the gunk that just was not serving me.

So if you think that would be helpful for you based on what we've been talking about today, or you [00:17:00] can just relax into the thoughts about what you know to be true about you, about how close you really are, about how maybe those fears that you have or those worries, concerns you have are actually just static to your own receiving.

Just hop into my dms and let me know. Alright, my friend, have a wonderful rest of your week and let's talk again on Tuesday.

Support at The Uncommon Way 9/23/25 Support at The Uncommon Way 9/23/25

Ep 167: Disruption Is the New Normal—Do This to Lead and Live Well During Chaos and Difficult Times

Are you waiting for life to “calm down” before you can finally breathe, focus, and thrive, but that day never seems to come?

If you’ve felt paralyzed by uncertainty, drained by constant disruptions, or discouraged by the state of the world, you’re not alone. But what if there’s a way to both lead AND live well, right now? In this episode, you’ll discover how to thrive even if disruption actually is “the new normal.”

Episode Summary

Are you waiting for life to “calm down” before you can finally breathe, focus, and thrive, but that day never seems to come?

In this episode, you will:

Discover why waiting for things to “calm down” is the biggest trap keeping you from the life and business you want—and learn what to do instead.
Learn the two essential practices that allow you to thrive in an era of nonstop disruption, even when the world feels overwhelming.
Hear how leaders like Mandela, Frankl, and Schultz honed their minds and leadership in the midst of chaos—and how you can apply the same principles to your own challenges.

Press play now to reclaim your focus, energy, and joy—so you can lead and live well no matter what’s happening in the world.

Resources mentioned:

Ep# 98:Detox From Overwhelmed Hot Mess To Create More Easeful Business Growth as Women Entrepreneurs With Lauren Dito

122. Turn Catastrophe Into Triumph in 3 Steps: What We Can Learn From the U.S. Election

Fact checking organizations:
Snopes (snopes.com) – one of the oldest fact-checking sites, covering viral rumors, memes, and breaking stories.

PolitiFact (politifact.com) – focuses heavily on political claims in the U.S.

FactCheck.org (factcheck.org) – nonpartisan, often digs into statements by public figures.

Poynter’s International Fact-Checking Network (IFCN) (ifcncodeofprinciples.poynter.org) – global network of vetted fact-checking groups.

Google Reverse Image Search or TinEye – check if an image is old, repurposed, or from a different event.

InVID & WeVerify (browser plugin) – helps analyze videos and images for authenticity.

Wayback Machine (Internet Archive) – see if a page has changed over time.

Links mentioned:

Miller, Claire Cain. “The Relentlessness of Modern Parenting.” The Upshot, The New York Times, December 25, 2018

https://www.nytimes.com/2018/12/25/upshot/the-relentlessness-of-modern-parenting.html

FBI hate crime statistics https://www.fbi.gov/how-we-can-help-you/more-fbi-services-and-information/ucr/hate-crime

Global Sustainability article https://www.cambridge.org/core/product/identifier/S2059479825100185/type/journal_article

Through the Darkness movie
https://danainouye.ac-page.com/through-the-darkness?test=true

https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier McKinsey report titled “The Economic Potential of Generative AI: The Next Productivity Frontier” (June 2023).

Boston Marathon bombing study: https://pubmed.ncbi.nlm.nih.gov/24324161/

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Full Episode Transcript:

[00:00:00] In this episode, you'll learn the two essential things that ensure you lead a business well and live your life well. In an era where we will likely witness even more disruption in the coming years. And why right now is actually a one of a kind opportunity. Welcome to The Uncommon Way where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome. Welcome back to the Uncommon Way. Who could use an injection of hope today, along with straight talk strategies to not just survive, but actually thrive during these turbulent times?

I could. I bet you could too. Times are challenging. You feel it? I feel it. Everyone feels it. But what if the turbulence around us [00:01:00] isn't just draining you? What if it's actually your training ground, the place where you can cultivate clarity and resilience and leadership that doesn't waver no matter what the world throws at you over summer.

You might've been distracting yourself with summer busyness, or you might've been paralyzed with dooms scrolling, but now that falls here. It's time to step into a new operating mode. All signs point to continued challenging times in the years ahead, and I'll share some really interesting facts about that soon.

But here's the reality. We have no idea exactly what kind of world our children will grow up in, but we do know that the time between that future and now is gonna be bumpy if we keep waiting for things to calm down. Waiting for the perfect moment to just breathe. We'll, not only be disappointed. We actually risk our dreams evaporating and our lives passing us by.

Yeah, it sounds [00:02:00] sobering, but this is actually a really positive themed episode. But the straight talk is that disruption is no longer just an interruption. It's the new baseline. This episode, it's both an outstretched hand and an invitation to an uncommon path. The only true path for leaders now, a path that leads not just to coping.

To thriving even when everything feels uncertain. I wanna help you frame the time ahead in the most empowering way and give you tools to lead and live well no matter what's happening. In this episode, you will discover why waiting for things to calm down is the biggest trap, keeping you from the life and business you want, and learn what to do instead.

You'll learn the two essential practices that allow you to thrive in an era of nonstop disruption, even when the world feels overwhelming. And you'll hear how leaders like Mandela, Frankel, and Schultz honed their [00:03:00] minds and leadership in the midst of chaos and how you can apply the same principles to your own challenges.

That's exactly what we're diving into today. By the end, you'll walk away with clarity, with insights that you can actually start acting on, and a sense of hopeful agency that you get to then carry into every decision and every single day we'll talk in a bit about why we're not headed back to unquote normal and how this is what normal looks like now.

If you end up agreeing with that perspective, then the question isn't, when will things calm down so I can finally breathe? The real question is how can I create the conditions to breathe and thrive right now? Even though I have spoken with many women this summer who are stuck in a holding pattern, waiting or waiting for things to calm down, waiting for summer to end.

Waiting until after a [00:04:00] move, waiting for their kids to get a little older, waiting for all these unusual circumstances to just mellow out, waiting for the economy to rebound, waiting for politics to get back to normal, and then finally they will be able to get back to normal. And typically for my clients, normal means devoting themselves to very meaningful work that stretches them because they can.

Because they wanna see what they're capable of and also they wanna start making more time for themselves and the holistic picture, all the things that matter in their lives. But right now, everything feels so crazy and exhausting. I have a client with a fairly new business and two children under five.

She's often solo parenting while her partner travels. She's juggling social obligations, volunteering as a room mom. And also often just feels flattened by everything happening in the country and on the planet. [00:05:00] She told me recently, after several sleepless nights, maybe I just have to accept that this is a season of my life and take a step back.

Another woman, a highly successful entrepreneur with raving fans, told me that with every new headline, she wonders what's the point? Does it even matter? The work she once did passionately, even for free, now feels heavy. She can barely drag herself on camera to do the weekly training that her clients are hungry for.

I resonate deeply with both of them because I've been there too. Whenever I speak about anything here, it's because I've walked the path myself. I've trialed errored, wrestled with the big questions tested solutions. I'm about maybe 70% on the other side, and then I'm able to share what's working for me and my clients if I've had time to test some of these things with them.

A year ago, if you listened to my [00:06:00] episodes, you'd hear a version of me waiting for things to calm down to settle, because in addition to the headlines that affect us and disruption in the coaching industry, and being a mom and a CEO and having parents getting older. My family also decided to totally rebuild our lives from the ground up in a new country, including buying a home here that had some issues to work through.

And I started noticing my interior dialogue and I started noticing my interior dialogue was all about, it has got to calm down. Eventually I'll just push this out a ways until things settle down, or even, why am I attracting all of this chaos into my life? What am I doing wrong? As I looked around, I realized things wouldn't necessarily calm down, and my growth edge was in accepting that and creating new solutions.

So I dove deep into the words of history's great leaders during upheaval, absorbing their [00:07:00] teachings. I worked these themes through my body. I consulted energy healers. I processed everything with my coach, friends and mentors. And as I've come to a far more peaceful place, here is what I've taken away. A stop waiting for some imagined future.

We are living in a time of upheaval. B, when disruption is the baseline, resilience isn't optional, it's essential. And C, the upside is that those who learn to lead well inside chaos will be the one shaping the businesses and lives that flourish now and in the future. If you are the kind of person who feels knocked off your game by simple life events, international crises, or anything in between.

Now, not later, is the time to develop resilience and the ability to stay relatively unruffled. Of course, we all take hits. We nurse wounds, we recharge as needed. [00:08:00] I'm not saying we become robots. I used to have an acupuncturist who would tell me, Jenna, your energy is like this. And she would motion up, down, up, down.

And we wanna see it more like this, flat, steady, and that's more of what I'm talking about. It just took me 30 years to cultivate it. So ask yourself, what is your general disposition right now? Are you resilient and unflappable or not? You'll know the answer. If you have been feeling like it's all too much, you are not weak, you're human.

For hundreds of thousands of years, our biology acclimated to pretty predictable rhythms. People would live in one town their whole lives. Things didn't change much. Maybe a crop failed. Maybe there was a war. But then life returned to a baseline and people rebuilt. So of course, everything going on today takes a toll.

Even the constant, you know, higher [00:09:00] stimulation of, of the content we read is not what we're wired for. Can you imagine a time when people would sit on their front porches, rocking back and forth, maybe chatting with a neighbor? That was the stimulating event of the day, or when radio came along, a 30 minute show was a big deal.

Now we are bombarded constantly with sensory stimuli, even though our biology has not evolved to handle it. On top of that, we're dealing with social, political, economic stressors, and that a lot of those just didn't even exist before. A friend of mine recently came back from the US and said, everyone, even people you pass on the street, they're all so stressed, even more than usual.

10 years ago, she was living in Korea and I was in Japan, and we'd talk about how jarring it was to visit the states. It felt so stressful. We wouldn't realize that until we'd been outside of it and then come back into it. But now [00:10:00] stress is amplified even more, and pretty much the whole world is feeling, at least the tremors of what's happening in the United States.

Understandably so. Inflation keeps rising at a time when jobs and income don't feel as secure. Your loved one might be losing medical coverage and you don't know if they're gonna get care. Or maybe you're in the middle of some home renovation and you've paid for all the supplies, but then construction halted 'cause everyone's afraid to come to work.

Or worse people you know from your community disappeared like a puff of smoke. There's the rising authoritarianism. You know, all of the social upheaval institutions are eroding. You're watching absolute devastation and horrors around the world. The point isn't to panic, it's to notice and to validate that yes, this is a lot, but also we can get clear on what we can control right now and look for ways to stay grounded even if the world isn't, [00:11:00] the world isn't grounded, but you get to be grounded and it's important for your business, for your wellbeing, but possibly you're trying to navigate your children's questions too.

Maybe your children are Ukrainian or Palestinian or otherwise affected, and your focus and energy is going into just helping them cope. I was talking to a Jewish friend the other day telling her I cannot imagine the weight of raising Jewish children now who are old enough to hear about and understand the events of October 7th and the current war, and then are also witnessing a huge wave of antisemitism.

I'm not saying that all criticism of the state of Israel is antisemitic. Antisemitism itself is rising. I heard this crazy statistic that Jews make up just about 2% of the US population, yet they experience more hate crimes than any other religious group. And I looked it up. The FBI shows it was almost 70% of religious hate crimes in [00:12:00] 2023.

And incidents are surging now in France, in the uk, Canada, Australia. It's not just in the states. We could spend hours unpacking tragedies and stressors around the world, not to mention the environmental crisis. And each of us has our own front and center stressor that we carry privately. And on top of that, so many women, including myself, are affected by the expectations placed on us today.

We're the first generations of women benefiting from shattered glass ceilings and new opportunities, which is of course a blessing. But also a lot of pressure. We're told how to be better partners, better daughters, better community leaders, better moms. In 2018, the New York Times published this article called The Relentlessness of Modern Parenting, and it showed that working moms now spend more time with their children than stay at home moms did in the seventies.

My husband and I remember, we'd get home from school, maybe you'd do your [00:13:00] homework if you had some, and then you got kicked out of the house. We had to find our own entertainment, go find friends to play with all weekend too. We spent much less time in the house than we spend now with our son. My parents were super loving and involved for that time, don't get me wrong, but they had so much more rest time, decompression time.

And let's talk beauty too. I'm actually of an age where I can remember life before Photoshop. Yeah. And even with photographic retouching, that was still something that you only saw, you know, on magazine covers that came out once a month. Actual people weren't expected to look like that. Have you ever watched movies from maybe the two thousands with actors who are still popular today and notice how different their teeth look?

Veneers weren't really a thing even for stars. Nowadays, all sorts of people have veneers. Yes, I just went from the Ukraine to tooth veneers. [00:14:00] But that's the point. Everything piles up. The weight you're carrying is real. And even though I'm outside the US and I tend to talk about positive topics here, I'm not living under a rock.

My heart aches too. I feel multiple pressures too. But here's the good news, there's a way forward. Our human brains are capable of adapting. We just need to practice new tools intentionally in this new way forward. Even though disruption is the new normal, it doesn't mean you have to be swept away. You can move through hard things and still love your life and the work you do in the world.

Just like in 12 step programs, you can't move forward without first accepting what is getting real with ourselves. The times will be bumpy for a while. That's the first step towards acclimating and creating a life that works even now. Now that idea that we shouldn't be waiting for things to [00:15:00] settle back down is so different.

It's such a different perspective than what most of us were brought up to expect. Because for centuries, experts have said that globalization would equal peace and stability, that countries would become way too interconnected to go to war. 'cause what hurt one country would in turn hurt the attacking country just as much or more.

Thomas Friedman famously said in the nineties that no two countries with McDonald's had ever gone to war because globalization created middle class consumers who wanted stability and prosperity more than conflict. Well. You know who proved that wrong? Putin by invading Georgia, Crimea and Ukraine. It turns out nations will act against rational economic interests, especially when led by non-rational leaders.

The takeaway for us though is that because the world is so interconnected now, when disruption hits a one part of the world, the ripple effects are global. [00:16:00] That means we're likely to experience disruption more frequently, not less frequently. And while that sounds scary, it's also exactly the kind of environment that becomes a mental and strategic training ground.

Those who learn to stay calm, adaptable, and solution oriented now are the ones who will thrive, not just survive in the years ahead. The World Economic Forum has described this current era as a poly crisis. Overlapping disruptions in the economy and politics. And climate and technology. And here's an example of how it plays out In Sub-Saharan Africa.

In 2020, there was a locus outbreak, but the region was already battling food insecurity because the supply chains had been thrown into chaos by the pandemic, which of course started thousands of miles away in China. At the same time, way up in Northern Europe, the war in [00:17:00] Ukraine caused bread prices to spike and it contributed to a shortage of about 30 million tons of grain, and it worsened that famine much more.

What once might have been localized disruptions affected a region far, far away. And these examples aren't limited to land. There are huge non localized domains that can affect the entire world simultaneously. Climate's the obvious one, no one escapes its effect. Though the impact is more acute in vulnerable populations.

Of course, technology's another. McKinsey predicts that half of today's work activities will be automated somewhere between 2030 and 2060. Half. That is massive. Here's the optimistic side. Those who practice adaptability and develop the complimentary human skills now, like creativity, judgment, leadership, those who [00:18:00] understand how to wield their own uncommon edge.

Those will be the ones designing and leading the new economy, not replaced by it. And then there's space, I mean, outer space. Specifically the low Earth orbits where our most critical infrastructure like GPS satellites are orbiting. GPS isn't just about directions on your phone or measuring how far you've walked that day, it's the backbone of financial markets, air travel, telecommunications, emergency services, the energy grids, military security.

Most people don't really realize this. I certainly didn't. It's only because my husband teaches it. I learned about it. But GPS is vulnerable to cyber attacks or to being shot down and also to space debris. Every time you explode a satellite or even just accidentally drop a screw when you're fixing [00:19:00] something in the space station, that little tiny piece of metal becomes a major projectile.

It doesn't fall to earth. It continues to orbit the earth forever, but it's moving at a speed of about five miles a second. That means even those little tiny things can pack a huge punch. When a paint chip floating in space hit the windshield of the space shuttle, it caused a two inch divot in the glass.

And unfortunately, as far more debris is created, there are already tens of thousands of pieces of debris. There's a possibility that a chain reaction of impacts could render entire orbits unusable and impassable. It would be too dangerous to pass through them. Of course, the more satellites and other objects that we throw up, the higher the chances of debris fields being larger and more impactful, and it doesn't look like we'll be slowing down anytime soon because there [00:20:00] is a space race going on.

Many new countries are developing capabilities, so there are more players. Currently, there are about 2,500 satellites going up each year, and SpaceX has created an even bigger rocket that can hold even more satellites at once. But this is also a huge opportunity. The technologies, the systems, the safety protocols that we develop now will define how we manage critical infrastructure for generations, the norms that we're putting into place now, and there's an opportunity to generate billions of dollars in profit from new industries and the technologies that are going to ripple out into all sectors of the economy, all around the world.

The same way it did during the race to the moon, but now you see why I say disruption is the new normal. But here's the part most people miss. The turbulence has a hidden gift. [00:21:00] We are witnessing the death rows of systems that are no longer serving us, and the bumpy initiation that comes with new advancements.

Eventually society sets up the bumper rails. For example, during the industrial Revolution, there were horrible, horrific working conditions, and that went on for decades. But over time, society decided, Hey, we want some labor laws. You know, we want some safety regulations. Workers decided we wanna unionize and, and correct this, and now we take those things for granted in many countries.

Another example. The introduction of cars initially led to really chaotic deadly streets in the cities, but eventually traffic laws and pedestrian zones and other systems were implemented and it really reduced risks and made cities so much safer. So here's the mental model. I suggest you hold.

Disruption is [00:22:00] uncomfortable, but it's also a training ground. Every time the world feels chaotic, it's an opportunity to strengthen your focus and strengthen your resilience and strengthen your decision making to become more acutely aware of who you are and how you wanna be. If you can learn to lead and thrive under these conditions, you will be ahead of the curve, way ahead of the curve for decades to come.

Which brings us to the question, what do we do with all of this stressful information we're absorbing? How do we take it in without getting paralyzed and instead use it as fuel to build an uncommon advantage? Well, first, let's talk about the stress we're absorbing from other people, stress that isn't even ours, the stress that you experience from other people's stress.

Sean Ker, hopefully I'm pronouncing that right. He wrote in the Harvard Business Review and calls it secondhand stress. He found that simply [00:23:00] observing someone else's stress can raise your cortisol by 26%. Of course, I'm linking to all of this in the show notes, but think about that for a second. You are waiting in the doctor's office scrolling through your phone for a quick distraction, and suddenly you are absorbing someone else's outrage or fear post.

Or maybe you meet a friend for coffee and spend half an hour listening to her spiral about politics. Just like that you are carrying stress that wasn't even yours a few minutes ago as if your plate wasn't already full. This isn't just anecdotal, right? The Washington Post highlighted research showing that when stress spreads through social media, it literally elevates stress hormones.

It disrupts immune function and cognition, and it hijacks your clarity. Outrage spreads faster and farther than joy. Especially through really loose social connections. So a stranger posts about her [00:24:00] excitement or happiness, it really doesn't move your mood that much usually, and you're probably not gonna share it, right.

But outrage that is very sticky. It's very contagious, and it can spread like wildfire. It happens in the 24 hour news cycle too. Watching the news excessively, especially after moments of collective trauma is very unhealthy. We're drawn to it, but it's very unhealthy. After the Boston Marathon bombing, people who consumed six or more hours of news per day experienced more acute stress symptoms than those with direct exposure to the bombing itself.

So no wonder your creativity feels blocked. No wonder decisions feel heavier. No wonder motivation feels suppressed. You're not just carrying your own load, you're carrying everyone else's. But here is the good news. Once you recognize the invisible weight of secondhand [00:25:00] stress, you can start creating boundaries.

You can adjust your exposure. You can reclaim the conditions that your biology needs to thrive. And once you do that, something remarkable happens. You start freeing up energy for your own creativity and your own action, your own focus. That is the first step in using this turbulent environment as your personal training ground.

It's a new era. It requires a new set of tools, a new way of being. We can't just get carried away, but leadership isn't about waiting for calm. CS either. Actually never has been Turbulent times have produced some of our greatest leaders. Leadership is about learning to sail in the storm, and you and I are leaders.

This is exactly when we kick into action. Our time has come. The world needs role, models of sanity and resilience and perseverance and [00:26:00] joy too. The world needs your specific brand of leadership. Howard Schultz did this when he returned to Starbucks during the 2008 crash. Instead of panicking over numbers, he first centered himself and he gathered employees in to listen closely to what they had to say.

He took the space and time for that, and that grounded leadership helped Starbucks rebound stronger than before. Or Nelson Mandela, who spent 27 years in prison, but famously said prison was his mental training ground. He didn't let apartheid win the war for his inner world. He trained his mind daily and he practiced what he called a mental diet.

He limited what he consumed mentally. He focused on selective reading and reflection and hope, and he emerged stronger. This is something you can apply right now. The first simplest step [00:27:00] if you wanna lead your business well and live well during chaos and difficult times, is to be selective with your mental diet.

Whatcha feeding your mind with. Is it giving you strength or slowly draining your power? I am not suggesting you bury your head in the sand. The world needs aware, educated citizens now more than ever, and whenever you feel moved to take action. I thank you so gratefully, if you're not sure how or where to take action, I recommend my episode 1 22 for feeling into that decision.

But I'm advocating for your discernment and your discipline. To be more specific. Limit the time you spend consuming news and upsetting things, and make intentional choices about where you receive your info. It's different if you're engaged in pro-social work. That can be really healing even though you're surrounded by really upsetting circumstances.

But [00:28:00] absorbing someone else's strong emotions over a long duration is never healthy. By the same token, we need to take responsibility for not stoking secondhand stress in others. If there's something important to share, fact check it first. This one step alone would totally change the game and think about how you wanna frame that information.

I will link to multiple fact checking organizations in the show notes. Bottom line, you limiting your exposure. It's not selfish or weak, it's self preservation. It means you understand the brain's biology and that we are not wired for chronic stress. And you realize that if you wanna do good in the world and truly live fully with your one precious life, not just get by in life, you need to create the internal conditions that allow it all, because there are a lot of things you can't control, but what you can control is your inner world, right?

To live well [00:29:00] doesn't mean everything around you is perfect, and you have mansions and fancy cars and are totally insulated from the world. Living well means living fully. If you catch yourself thinking, I can't feel joyful because of X, Y, Z, or I can't do anything because of A, B, C, remember, that's rarely, entirely true.

The lesson we can take from Nelson Mandela is you cannot use external circumstances as an excuse not to feel joyful and whole or anything that you personally have not given your express permission to. You decide, and he is not alone. People who have endured some of the worst conditions imaginable have reached the same conclusion.

Viktor Frankl, for example, survived four Nazi concentration camps, including Auschwitz. He lost his wife, his parents, and his [00:30:00] brother. But rather than despair, he leaned into meaning as a survival strategy. He observed that those who had a strong sense of purpose were more likely to survive. He chose to believe that suffering could be meaningful and that no one could take away his freedom to choose his attitude.

After the war, he published Man's Search for Meaning, which has sold over 16 million copies and transformed the field of psychology. And thankfully, we also have present day examples lighting the way. Remember my Jewish friend I mentioned earlier, her children are old enough to witness and absorb everything happening around them.

Her teenage son, Sebastian Aye, is an accomplished filmmaker. He created a documentary interviewing people in Israel, Jewish, Arab, Palestinian, who have endured personal hardship, but choose peace and coexistence because of their pain, not in spite of it, he and his mom brought it to life and it's being [00:31:00] released soon.

I'll share the link where you can sign up and get notified of its release. All the people involved, including the filmmakers themselves, are demonstrated firsthand that power to choose, showing why that choice matters and how it shapes their lives and their way of being, even Amids turmoil. Everything I've been talking about here regarding choice and remaining steadfast, it brings us to what I call mental sovereignty, the second essential component for leading your business and living well during chaos and difficult times.

Mental sovereignty is the ability to rule your inner world to feel the stress without being hijacked by it. To process emotions without collapsing under them. To notice outrage, without letting it run your day and actually allow those emotions in so that they can transform. It's not about shutting down emotion or powering through.

That [00:32:00] is the misunderstood version of the term mental toughness. The research shows that real resilience is flexibility. It's about adapting, processing, regulating, and returning to your center. And the good news. It's a skill that anyone can develop. Vitor Frankl said between stimulus and response lies choice.

As we've come to understand more fully how the brain and nervous system work, we know that interrupting our pattern, stimulus response can be challenging, but is always possible. And it's most effective when we work on both the body level and mind level as a woman entrepreneur. This kind of mental sovereignty, it is not optional.

I've argued in the past that it never was, but now it's even more critical when disruption is the new normal. The companies that survive and thrive will be the ones with adaptable, unflappable leaders. Who can navigate the chaos with competence and clarity. [00:33:00] Every challenge you experience now is your mental training ground.

Think of Mandela. He faced so many pressures, yet his inner world remained his domain. That's what mental sovereignty does for you too. And as women, the expectations and scrutiny are higher than for men. We're conditioned against many of the things required for entrepreneurship, resilience, and even mental health.

You're likely juggling multiple roles, you know, business, caregiving, relationships, and community, and navigating all the disruptions I outlined earlier and many more that I didn't even name. And if you're like my clients, you want to create impact. You wanna see what's truly possible for yourself and to lead in some way.

Mental sovereignty is what gives you the edge to keep showing up with clarity, you know, with, with conviction, even when the world is trying to pull you off [00:34:00] center. And it gives you the confidence and agency to trust your own voice and decisions, especially in spaces where historically they've been dismissed.

Imagine feeling fully in control of your mind and your response even as the world shifts around you. Feeling steady, clear and powerful no matter what comes your way. And no matter what you think might come your way, because there's something very real called pre traumatic stress. The stress we give ourselves ahead of events, which makes our experiences much worse and diminishes our capacity.

But mental sovereignty, it breaks that wave of victimhood. And it lets you not just focus on the here and now, but thrive in the here and now and know that you can make the most of whatever comes your way. Next, I have an episode all on this topic. It's episode 96. I'll link to that as well, and I'm gonna say it again.

All [00:35:00] of this work, that is what sets you apart as a leader today. The earlier you prioritize this mental training, the stronger your impact can be. The greater results you'll see, not just for your business, but for your life. When you cultivate this, everyone benefits too. Your family benefits because you model stability instead of transmitting stress, your presence becomes an anchor for them.

The anchor of the house, your business benefits. You show up, you make clearer, bolder decisions, and you move through the world with a sense of authority. Your team members benefit if you have them. They experience a more grounded leadership that inspires trust and productivity. Your clients benefit. They interact with the most clearheaded centered version of you, which elevates their experience and the results that they achieve, and your community and society benefits.

You have the mental [00:36:00] and emotional space to intentionally decide how and where to contribute rather than just being inundated by. All the negativity and the beautiful part is it is a virtuous cycle. Research in psychological science shows that taking action for communities during crises doesn't just help others.

It reduces personal stress and boosts resilience. It's the antithesis of consuming endless negative news. When you're grounded, you're more capable of making meaningful contribution and making those contributions in turn keeps you even more grounded. I'm on a mission to help women develop this kind of sovereignty, the kind that transform businesses and lives.

If you wanna learn how to remain unflappable and still be able to feel joyful and alive in the most challenging circumstances, my seven week reset is an excellent place for you to do so. Because yeah, you can meditate, you can [00:37:00] journal, you can take breaks. Most women don't have a structured container that helps them train their nervous system and learn the skillset of mental sovereignty so it can become second nature.

This is your opportunity to create the right conditions, to lead powerfully and to thrive, to live beautifully, even during chaos. For many women, what stands between them and a sense of thriving isn't fear of success or failure or anything like that. It's simply not knowing how to manage the pressure and stress they're feeling.

The seven Week Reset gives you the tools, the practice and the support to close that gap so you can step into your life and business more aligned, calm, capable, no matter what the world's throwing at you. So in this episode, you learned that disruption's the new normal, but that doesn't mean you have to be buried by it.

When you set boundaries around your mental diet, you're giving yourself the [00:38:00] opportunity to conserve energy, to lower anxiety, to maintain a healthier immune system, and to think more clearly. You're protecting your inner world so you can respond rather than freeze or fight. And by accepting what is and learning and developing your mental sovereignty, the real flexible kind of mental toughness, you can lead your business care for, your loved ones, contribute to your community.

But also squeeze the juice out of the precious life you're living, even when circumstances are challenging. If you're ready to build that skill or to embody it more deeply, you already know where to go. I'll link to the details of the new program in the show notes so you can step into it, because training your mind to work uncommonly unlocks a whole new level of impact and possibility.

Okay. If you know someone who needs to hear this episode, please share it and I'll talk to you again on Tuesday.

Support at The Uncommon Way 9/16/25 Support at The Uncommon Way 9/16/25

Ep 166: [MVE] Business Decision-Making Made Simple: The Fastest Way to Shift From Uncertainty to Confidence

We’re bringing this popular episode back for anyone who feels like your business would finally take off if only you knew the right next step to take, and you want to learn the simplest way to figure out your next step.

Episode Summary

It’s easy to feel like you’re stuck because the choice is too confusing or you’re missing some best strategy. But what if the real problem isn’t either of those—and the clarity you’ve been searching for has actually been within reach this whole time? In this episode, you’ll learn how to shift out of “I don’t know what to do” and start moving toward what’s uniquely yours.

By listening, you’ll discover:

A simple but powerful way to unlock clarity when you feel uncertain about your next step.
Why following cookie-cutter business models keeps you stuck—and how to find your own unique path instead.
How to step into conviction and momentum so your business starts reflecting your true brilliance.

Press play now to find out how to uncover your next step—and finally create the momentum you’ve been craving.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organizstion, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Full Episode Transcript:

Do you sometimes feel like maybe you don't really know what you're doing in your business? And that maybe other women are better business women or they have better info or more original things to say? That you must be focusing on the wrong things or people or just not doing it right, because otherwise business would be much easier and you'd be much further along right now? Today, we are going to shift your thinking around this and create much different results because of it. Ready? Let’s go.

You're listening to The Uncommon Way Business and Life Coaching Podcast, the only podcast that helps you unlock your next level in business and life by prioritizing your clarity and your own Uncommon Way. You will learn to maximize your mindset, mission, messaging, and strategy in order to create a true legacy. Here's your host, top-ranked business coach, and reformed over-analyzer turned queen of clarity, Jenna Harrison.

For those of you who've been with me for a while, my husband is retiring from the military next year, and we have been considering where we were going to move. And we were thinking we would have a house in the U.S. and a house in Europe. Then over time, as we spent more and more time in Europe, we'd maybe be able to transition to full time life there.

But I have been longing to live in Europe again for about a decade, and that was coming out more and more when we were actually there. Of course, right then, I'm just oh, loving so many aspects of that lifestyle. Ben and I started wondering, do we even want to move to Durham like we had been planning or do we want to just go straight to Spain?

That is when I felt myself sink into indecision, weighing all the pros and cons, trying to do all of the analysis that we've been taught to do. And for those of you that have not heard my early podcast episode called “The Decision Tree,” you might want to go back and listen to that.

Because weighing the pros and cons is not how I recommend we make the majority of our very important decisions. I believe that most often, deep down, clarity already exists for us. It's already within us, and we have to be the ones to take that leadership position in our brains, remind ourselves that we do know, so that we can transition into decisive action, and stop doing all the spinning and the staying up late or waking up in the middle of the night, or the exhausting back and forth, and the anxiety spirals.

And so, I'll tell you now what my epiphany was and how it relates to business. I realized that the most urgent shift that I needed to make in the moment, and the most urgent shifts that I know so many of you need to make, is the shift from ‘I don't know what I'm doing. I don't know what to do,’ to ‘I know what I need to do.’

Think about all of the focus and momentum and traction you'll gain once you're in that place. I know what I need to do. Now, let's talk about how to get there.

Sometimes the shift is just like a snap of your fingers. It's like an optical illusion that needs to happen, where you focus your eyes in a different way. You kind of cross your eyes, and then you're able to see a different picture. But what if you weren't clear? If you were just taking your best guess, what would it be? What would the answer be? I can't tell you the brilliance that comes out of my clients’ mouths. Sometimes when I ask this, often what ultimately reveals itself is, I do know what to do. I'm just not doing it.

Maybe you don't want to do that, it's not that you didn't know. Not knowing was a convenient way to keep yourself from examining the fact that you could do it but didn't want to. Maybe you're afraid to do it. Or you don't want to be wrong or miss out or whatever.

But once you identify that, at least you now know what to work on. I know what I need to do. I need to work on that… I need to work on that fear. Once we know, we can actually make a plan and do things. You can't accomplish anything in life without some direction and focus.

It's like the GPS analogy. You know you want to go to a certain town but you don't have your GPS turned on. And so, you have two options. You either ride around aimlessly, or you just sit there. But it never pays for you to stay stuck.

Now, those of you who have been with me for a minute know that I am not just a ‘randomly throw out different actions and see what works. Just start heading out in any direction, and maybe you'll end up in New York.’ No, but you can use all of the information at your disposal to at least make your best educated hypothesis about the direction New York likely is.

But sometimes it's not just a matter of shifting your mind. For instance, you really don't know how to grow your business. Or like for us, we really don't know some things about moving to Spain. We really don't know about tax implications and visa restrictions and whether we’ll like the schools and many other things.

So, sometimes you just don't know what you don't know. And in that case, you work with someone who can help you get clear. Notice that I didn't say tell you what to do. I said, “To help you get clear.” Because, yeah, you may need additional info so you can see the full picture. But get clear on your truth, the way you want to build your uncommon business.

Everyone's business is different and built differently. There are no two people that have taken the exact same path building their business, because every one of us are different. So, we are hiring some legal, tax, and relocation people. We're not turning our life over to them to make our decisions for us, but they're going to help us clarify our choices.

When you look for a cookie-cutter template, even if you've tried to implement it perfectly, it just won't turn out the same as the thing that you were starting from, as the original model, because that template wasn't created for you and your audience and your offer.

It's like my very a wise travel loving photographer said to me. Before I got there, she asked me to browse Pinterest to get an idea for what kind of poses I'd like and what kind of shot angles I would like. But once I had them, she was basically like, “Throw it all away. It was just a clarity exercise.” My words, not hers. I'm paraphrasing, but that was the gist of it.

She said, so often people spend so much energy trying to recreate something they've seen, like the perfect Instagram pose that others have done, but it never really looks the same. Instead, they could have been putting that same energy into creating, rather than recreating. To create something new and original and unique and beautiful.

That is what Anna and I did together, my photographer. We created some beautiful art and visuals; I'm beyond excited. I can't wait for you to see them. Your business is your own work of art. Even though right now it might not feel that way. It might feel like a hot mess. It might feel like a stagnant plateau. It might feel like this runaway beast that you have no control over; depending on what stage you're at.

But by the way, the first shots Anna and I did together, they were so clunky it reminded me of a Will Ferrell movie. My husband loves comedy of any kind, and there's this movie called Talladega Nights where Will Ferrell, he gets instantly famous as a racecar driver. As he's being interviewed, he keeps doing these really awkward things with his arms and his hands.

You see him as if you're watching on a newscast, and you have this closeup of his face, but his hands keep floating up. Finally, he goes, “I'm sorry, I don't know what to do with my hands.” And, it was just like that. It was like, “I don't know what to do with my hands.”

But even that stage, that clunky stage, was me getting into me. It was finding out what I do want to do with my hands. What I do know feels like me. What does feel like something I’d do and what doesn't. That is the precursor, and the good stuff doesn't happen without it. If I had spent the whole time recreating the other poses, I wouldn't have found my way to me.

If Anna had been directing me the whole time, I wouldn't have found my way. She and I are very similar, we believe in our clients. We believe in their brilliance. Now, I never hold back giving my clients all the info, so they can decide. In fact, I'm often really broadening their minds with things they've never even thought of.

But I do not make their decisions for them. I always trust their intuition. But when I look around at the entrepreneurial space in general, I unfortunately see too many people becoming carbon copies of someone else. Maybe you're recreating the website or the way of talking or the business model, and then you cry because you don't stand out. Why aren't I standing out? Why aren't clients coming to me?

People are price shopping between you and others, and you aren't known for anything specific and you haven't stepped into your thought leadership. Or maybe you're upset that you aren't highly respected, and you know you're a good coach. But of course, you really never did the work of finding you, of finding your uncommon way.

Your business needs to become the creation you're here to create, with the ideas and opinions you're here to share, and the process and products that you're here to work with. You need to find your uncommon way or it will end up being an awkward copy of something else rather than something truly yours.

Find a group of women who can support you to be more you, rather than wanting you to conform to some kind of group think. Find a mentor who can help you clarify your path, rather than feeling insecure that you don't do it her way or his way; maybe that means that they don't know what they're doing.

Find the flashes of clarity and belief that you can lean into, that can help you shift your mind away from the very toxic and unproductive thought, “I don't know what I'm doing.” That is a position that way too many women have been conditioned to believe about themselves for far too long.

Shift into, “I know what I need to do,” at least in your next step. “I know I need to try putting my hands this way next, so I can feel into whether this is right.”

And if you need help learning to feel your intuition, learning to tap into your brilliance, and unearth your clarity, then you must join the Clarity Accelerator because it is the only program of its kind. We not only build amazing and interesting and successful businesses, but we use business as a training vehicle for our growth.

That is why my clients all experience such profound transformations. “I'm like a new person,” I hear that often, almost every day. “I'm like a new person; decisive, calm, knowing, strong, capable, powerful.” Those are the words that my clients use to describe their before and after. You can hear, if you listen, you can hear that frequency transmitting through their voices on this very podcast.

People have remarked on it to me. They're like, “Your clients are amazing. How do you find them?” And yes, they are forces of nature. And their clients are too, because they're vibrating at such a high level that it's magnetic. That confidence and that certainty, it attracts.

So, what are your next steps? Is it to hire the expert? Is it to work through the real fears holding you back so you can finally spring forward? Is it to just do the thing you've been avoiding? Or declare the thing you've been holding back from declaring” Or start moving and feeling into your intuition?

Do it. Whatever it is, do that now. Don't waste another precious moment spinning in circles. It serves no one. It certainly doesn't serve your future clients, and it doesn't serve you. Whenever we play small, on some level, we know it. And then we end up beating ourselves up about it.

So, get clear, get focused, and get into decisive, calm action, and weed out all of the extraneous crap that you don't need. Focus on the simple essentials that matter until you master them, so that you can create what you're here to create and do what you're here to do.

I think maybe I've just spoken The Uncommon Way manifesto. Dare to dream big, and dare to live your own uncommon way, in business and in life. Take responsibility for working through all the bits in your circumstances, and in your own mind, that are keeping you from walking that walk.

My friends, I wish you a week filled with insights and epiphanies, and very exciting surprises. Remember, even if it's clunky, you are heading in the right direction. You know who you are, and each day you're stepping further into what you're here to create.

Hey, if you want true clarity about your secret sauce, your people, your best way of doing business, and how you talk about your offer, then I invite you to join us in the Clarity Accelerator. I'll teach you to connect all the dots, the dots that have always been there for you so that you can show up like you were born for exactly this.

Come join us and supercharge every other tool or tactic you'll ever learn, from Facebook ads to manifestation. Just go to TheUncommonWay.com/schedule and set up a time to talk. I can't wait to be your coach.

Support at The Uncommon Way 9/9/25 Support at The Uncommon Way 9/9/25

Ep 165: What’s My Best Next Step? 4 Mindset Traps Geniuses Fell For That Block You From Knowing What’s Next For You

Ever feel like you should already know your next step, but instead, you’ve been circling the same questions for months, maybe even years?

You’re not alone. Even the most brilliant minds in history have wrestled with the same hidden blocks that keep you spinning in uncertainty. The truth is, it’s not about needing more time, more signs, or more hard work. Something else might be standing in your way and until you spot it, clarity will always feel just out of reach.

Episode Summary

Ever feel like you should already know your next step, but instead, you’ve been circling the same questions for months, maybe even years?

In this episode, you will:

Hear how Charles Darwin spent decades wrestling with a secret before he finally published the book that would change the world—and what ultimately pushed him forward.
Learn why Harrison Ford almost decided to spend his life as a carpenter, and the moment that changed everything for him.
Uncover what helped Willie Nelson and Howard Schultz turn struggle into lasting success

Press play now to discover how to simplify your process, stop missing opportunities, and create the kind of purposeful flow that keeps your business growing organically.

Work With Jenna

7-Week Mindset Block Reset: https://app.acuityscheduling.com/catalog.php?owner=12460168&action=addCart&clear=1&id=2031334
Questions? Book a coffee chat with me: https://theuncommonway.as.me/?appointmentType=14162313

Clarity Accelerator Mastermind:
Unlock your inner genius, streamline your strategies and offers, and dial in the inner world that lets you create uncommon success in business and life; https://www.theuncommonway.com/schedule

Private coaching: https://www.theuncommonway.com/schedule

Resources Mentioned:

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Full Episode Transcript:

(0:00 - 0:23) In this episode, you'll discover four top mindset traps even geniuses fall for that keep you from getting clear on your next steps. Welcome to the Uncommon Way, where high-achieving women entrepreneurs and leaders ditch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom.

(0:24 - 0:44)

Let's dive in. Welcome, welcome back to the Uncommon Way. If you ever feel like you are just not certain about your next steps, you're not clear on what you should do, or what would be the best path, what the universe is asking of you, or even just which would be the best idea, you are not alone.

(0:45 - 1:09)

In fact, the same thing has happened to many of the most famous people in history. The problem is that when you're in that place, it's possible to stay there for months, years, even decades, ask me how I know, because you'll see it from the stories I'm about to share, and I know it from my own personal experience. I stayed stuck for two decades trying to get clear on my next steps.

(1:09 - 1:44)

And when I was going through it, I kept wondering, why, why can't I get clear on this? You know, why can't I get a sign about what I should do, and then clarify things once and for all? But now I know that I didn't need to just wait, and I didn't need to go find some yogi from an ashram in India to point me in the right direction, even though I did try both of those things. What I really needed was to clear a mindset block. There was a specific reason that my brain didn't want me to figure out my next steps, didn't want me to know exactly what I should do next.

(1:44 - 2:07)

It was protecting me from something it perceived as far worse than just feeling stuck. I could survive just feeling stuck, but who knows what would happen if I got clear. So as long as that block's there, it's almost impossible for you to really step into your authority and alignment and correctly identify your next moves.

(2:08 - 2:25)

The power moves that you need for your next level. Now there are a couple of other reasons people aren't tapped into their mission or their purpose or they aren't feeling certain and decisive. But mindset blocks are a very common culprit, so that's what we're diving into today.

(2:25 - 3:02)

And after working with so many women entrepreneurs on this exact topic, I've seen four top blocks that tend to crop up over and over again. Of course there are many more than this, but these are the ones that I see most frequently. So I'm going to be telling you about them in story format, pulling in the stories of other famous people, so that A. you can identify if one of these is going on for you, and B. you'll know you're not alone, because some people that you have definitely heard about and probably admire deeply have passed through the very same thing.

(3:02 - 3:28)

In this episode, you will hear how Charles Darwin spent decades wrestling with a secret before he finally published the book that would change the world, and you'll hear what ultimately pushed him forward. You'll learn why Harrison Ford almost decided to spend his life as a carpenter, and the moment that changed everything for him. And you'll uncover what helped Willie Nelson and Howard Schultz turn struggle into lasting success.

(3:28 - 3:55)

But first, I have to tell you the funniest thing. So I recently took off a week to go on a girls trip, and, you know, we were talking about everything, life, love, business, my friend is also an entrepreneur, and her daughter was there as well, who's about 25 now. And she started looking over my website and reading it, and she was using the automatic translate feature in the chrome browser in order to read the website.

(3:55 - 4:22)

And I have this line on there that says something about how once you're really clear on these things, it'll make selling your tatas off so much easier. When it translated, she was reading, reading, scrolling. She looked over at me and she said, you're going to sell your tits? So I thought you all could relate because we all want to be found internationally, but sometimes it doesn't quite translate.

(4:23 - 4:43)

Okay, let's dive into the mindset blocks and how they make it almost impossible for you to correctly identify your next steps. One of the big ones I see is a fear of success. So early in his career, Harrison Ford worried about what success would cost him, his privacy, his family, his freedom.

(4:43 - 5:06)

And Ford was painfully shy too. So after a few small roles, he decided to deliberately avoid stardom and support himself as a carpenter, as like a kind of refuge. And it looked like he was going to achieve it because when he got his first big break, he was over 30, an age that many considered way too late to quote unquote break in back in those days.

(5:06 - 5:31)

Now, his big break actually came because some of his carpentry clients were George Lucas and Francis Ford Coppola and other leading people in Hollywood. And one day he was doing carpentry at Lucasfilm when George Lucas asked him to read lines with some actors who were auditioning there. So he had to kind of fill in as the role of Han Solo in order to get the other actors to be able to deliver their lines.

(5:32 - 5:42)

And at first Ford resisted. He worried that even that would suck him back into something that he didn't want to do. But he finally agreed, good money probably.

(5:43 - 6:05)

And his effortless, sarcastic delivery as Han Solo drew laughs from the people watching. That natural delivery of his was so magnetic that Lucas eventually cast him. And he described that moment of being cast as like relief mixed with dread, as anyone would feel who had that fear of success.

(6:06 - 6:25)

But after Star Wars and Indiana Jones and Blade Runner, Ford became one of the highest grossing actors in history, made over $9 billion at the box office. And of course, we have decades of unforgettable, iconic performances because of it. But here's the great thing.

(6:25 - 6:36)

He later reflected that success actually gave him control. It gave him agency. And it proved that his fear of success had blinded him to opportunity.

(6:36 - 6:51)

He said that the control you fear losing is exactly what success buys you. He had the ability to choose the projects he cared about most. So what he once feared was a trap, became the very thing that gave him true freedom.

(6:51 - 7:18)

So when you're in that place of fearing success, it's natural that your next steps aren't perfectly illuminated, because there's a small part of your brain that doesn't actually want you to create that success. I had a client named Carly who was a bit frustrated that her business wasn't really dialed in, wasn't taking off like she wanted. And when we started talking, it turned out that she came from a blue collar background and that they used to make fun of kind of the rich uncle.

(7:19 - 7:45)

And it was something that was so embedded into their way of being that she hadn't really even pulled it out, hadn't really identified it. But deep down, she did fear that if she created more than a certain amount of money, she would distance herself more from the people she loved and that they would end up making fun of her too. But more than that, not really being able to relate to her, you know, not really having that connection and that love.

(7:45 - 8:15)

These are not the kinds of things that always sound logical when you hear it in hindsight, but it feels very real when you identify it. It turns out that what her soul was really crying out for was to pivot slightly and target a different type of person. But she couldn't really see that because by continuing in the pattern she was in, it was much more effective for the deeper underlying desire, the desire of connection with the people that she loved the most.

(8:15 - 8:41)

Fear of success is like fearing the sun because it casts shadows and you're afraid of shadows, but you forget all the warmth, right? And how it allows the plants to grow and how good it feels. Unfortunately, that's so hard for us to believe on like a gut level, a cell level. And if that's you, I hope you get help for that and continue listening to this podcast where hopefully we'll help you see a different truth.

(8:42 - 9:11)

All right, now let's talk about the fear of failure. In 1938, Charles Darwin first sketched out his theory of natural selection, but instead of publishing, he tucked it into a drawer and he kept tinkering with it and rewriting it throughout the years for over 20 years. Someone I can relate to because I also was stuck for 20 years, but he really worried that there would be so much scandal and backlash when it came out.

(9:11 - 9:22)

People would hate him. He doubted that people would even accept it and he thought he'd just be a complete failure. He once described publishing as like confessing to murder.

(9:23 - 9:42)

That's how worried he felt about what would come back at him. And he frequently described being bedridden with stomach problems and heart palpitations and anxiety, especially when deciding whether or not to publish. He wrote once, I'm forced to live very quietly.

(9:43 - 10:04)

Any excitement brings on violent palpitations. But historians widely note that his illness was bound up with this fear of rejection and controversy and that his health issues worsened under the strain of withholding his theory. He talked about it like a weight he was carrying.

(10:05 - 10:24)

And that continued. Can you imagine that year after year? Until 1858, when someone named Alfred Russell Wallace sent him a paper outlining the exact same idea as natural selection. Darwin was devastated.

(10:25 - 10:42)

He described being struck dumb. He said it was like all my originality, whatever it may amount to, it's going to be smashed because no one will ever think of him as having come to that solution first. He wrote in one letter to a friend.

(10:42 - 10:54)

He said, your words have come true with a vengeance. I never saw a more striking coincidence. If Wallace had read my manuscript, he could not have made a better short abstract.

(10:55 - 11:15)

And that just shows that Darwin's friends had been urging him to publish, but his mindset block was really what was controlling the reins. And after he got Wallace's letter, yeah, he got, he was bedridden again. All of that fear and anxiety and consternation just kicked up for him.

(11:15 - 11:33)

But that delay almost lost him the credit for the work of his life. It was only because he was forced to act that Darwin published On the Origin of Species in 1859. It sold out on the first day and revolutionized science.

(11:34 - 11:50)

His work transformed biology, medicine, agriculture, you name it. He changed how humanity understood itself. In his autobiography, he reflected, I have deeply regretted that I did not publish my sketch in 1844.

(11:51 - 12:13)

He confessed that that procrastination was foolish and that it really haunted him. And he told confidants that he'd been a fool for putting off what he should have done long ago. I mean, this is the story of a genius literally making himself sick because of thoughts in his mind and being totally unclear about the next right step for him.

(12:14 - 12:29)

He didn't know that publishing would be better for him than not publishing because of this specific lens of his, this mindset block. But fear of failure is like locking treasure in a vault. Yeah, it's safe, but it's useless to the world.

(12:29 - 12:43)

And sometimes you do know what you're afraid of, but other times you don't. Like for me, I didn't know that I had a fear of failure. I thought I just couldn't get clear, you know, I thought I was the most confident person among my friends.

(12:43 - 13:00)

You know, I dropped out of the rap race after college to go live in Spain for a few years, and no one was doing that. I did not know or even know of a single person who had done that. But still, I knew I'd land on my feet because I was a total badass and I was going to accomplish whatever I wanted in life.

(13:02 - 13:31)

You've got to love the confidence of a 22-year-old, right? But for two decades, I just tore my hair out over that one question I couldn't answer. What am I here to do with my life? And despite mountains of journals and talking to that guru I told you about and pulling all of my friends, it just, it eluded me. I mean, I was so multi-passionate and that term was not even a thing, so I couldn't even relate to it as something that other people go through as well.

(13:31 - 13:56)

But I just thought, how can I ever choose if I'm interested in so many things? And each time I did get excited about something, a few months later there'd be a shinier, better idea that would pop into my head. And through it all, I'd get so depressed. You know, I just longed for this kind of unshakable knowingness that you read about in stories, you read about in someone's memoirs, and that it's like they have that sense of being called.

(13:56 - 14:10)

And so I would just like, I'd bargain with God. Okay, if I don't get to marry, it's okay if I don't get a family, but please, please let me have this one thing. I would date men who knew their calling just so that I could feel like I was close to it.

(14:10 - 14:22)

And there's the guitarist, the physicist, the politician. I thought like maybe that clear connection they had with the universe would somehow rub off on me, but it never did. That sense of calling just never came.

(14:23 - 14:50)

Until I realized when it came to this one thing, that me putting my stake in the ground and then having to possibly fail at it, I would just feel terrible about myself. There was no way I'd be able to live down that shame, you know, in front of my college classmates or my family. And it would just prove that all along I wasn't really that smart and I wasn't really that special or cut out for anything other than a pretty mediocre life.

(14:50 - 15:10)

I mean, I'm just giving you the kind of unvarnished peek into my mind at the time. But then when I uncovered that, everything changed. After 20 years of searching, you know how long it took for me to get clear on the uncommon way? Seven days.

(15:10 - 15:22)

After I released that block, I had this, it was like an explosion. It was this burst of clarity and it lasted for a week. I had all this like mind expansion and inspiration.

(15:23 - 15:33)

It was just, I'd never experienced anything like that before. And then I just had this download for the Connect the Dots method. It just hit me one day as I was thinking about all this stuff.

(15:34 - 15:55)

And then when I practiced it, when I applied it to myself, I saw that everything had been written right in front of me so clearly, like, but I just hadn't been able to see it. It felt like someone just cleared out this like fog or static in my brain. And what was left was so clear and it felt just undeniable.

(15:55 - 16:13)

It just clicked in, but I still didn't fully trust myself. So to be honest, I let it simmer for a few days, but then I did it. I just, I posted that Facebook update talking about my business, announcing it to the world and the rest is history.

(16:13 - 16:37)

I mean, that moment changed my life. That moment when I realized what was really getting in my way, but it's also what created the ability for all of my clients to change as well. Because that method has then since helped both me and them create millions and impact the lives of so many people through so many different industries.

(16:37 - 16:51)

So let's talk about another common block. And that's the one where you say, I should be able to figure it out myself, or I need to be able to figure it out myself. Well, Howard Schultz, the CEO of Starbucks, he grew up poor in Brooklyn.

(16:52 - 17:02)

He was the son of a truck driver who lost work after an injury. And so they were always scraping by. And as a child, he decided he didn't want to rely on anyone.

(17:02 - 17:20)

And he became really independent. He admits now that to him, needing help felt like weakness, and he thought he had to prove to himself that he didn't need anyone. So in 1987, he came on at this coffee shop, Starbucks, and had this vision.

(17:21 - 17:46)

And for the first 10 years or so, he admits he was really stubborn and he tried to do everything himself and he micromanaged and he overworked himself. He said there were many hard knocks and painful lessons in burnout before he finally made a change. And that really only came about because Starbucks really started floundering under the weight of expanding rapidly.

(17:46 - 18:12)

And he realized that the company's growth was really going beyond what he could do alone in leadership. So he began to build this circle of advisors and mentors, and he became a leader of leaders rather than the one doing all of the things. And that's the pivot that really allowed Starbucks to explode and to become a name that everyone knows.

(18:13 - 18:37)

And today, Starbucks is in over 80 countries, that's crazy, with 38,000 stores. Now, Schultz himself became a billionaire, but more importantly, his takeaway was that interdependence scales better than independence. And when he looks back on what saved Starbucks, he said it wasn't independence at all, it was vulnerability.

(18:38 - 18:59)

And now there's a famous quote of his that says, success is best when it's shared. And he really counsels everyone else who wants to really grow, that to grow with people, you know, and build with people and rely on the people you trust. I think it just really shows the ceiling that we hit when we insist on figuring everything out alone.

(19:00 - 19:18)

It really slows your growth. It's like you're trying to carry a piano all by yourself up to the stage. Maybe it's possible, technically, but it might break you in the process and be, you're really there to play, you're not there to carry the piano.

(19:19 - 19:47)

Sometimes this belief that we have to do it ourselves comes from within us, like with Charles Schultz, but other times it comes from the world around us. When I was trying to get clear, all of these people were only creating more confusion or only slowing my ability to create change in my life because they would say things like, oh, just give it time or keep working at it. You know, if you're not meant to figure it out yet, you will someday.

(19:47 - 19:58)

And I remember specifically someone saying, you know, no one else can help you with this. It's something you're just going to have to figure out for yourself. But they were so wrong.

(19:59 - 20:11)

People can help. So if you're struggling with something, even if you don't know exactly what you're struggling with, that's a sign you need help. Doesn't mean anything's wrong with you.

(20:11 - 20:31)

It means there's a piece that needs to click into place to get to your next level. That is exactly why I designed the 7-Week Reset that I've talked about in the last couple episodes. It's just meant to be this short, laser-focused intervention that's going to help you identify and release a mindset block.

(20:32 - 20:48)

And I've never met a person who didn't have one. But it's meant to just give you that reorientation to get you back in your game. And as we've seen from all of these stories, once these people got past their blocks, then their genius could naturally thrive.

(20:48 - 21:00)

And they and the world could benefit from it. So don't be the person who holds off just because you should be able to figure it out. Even a brain surgeon can't do surgery on herself.

(21:01 - 21:17)

Our brains just know us too well to make these patterns easily identifiable. If Charles Schultz had been able to see it in himself and realize how it was getting in his way, he would have asked for help 9 years earlier, 10 years earlier. But he didn't.

(21:18 - 21:41)

And he delayed growth and progress because of it. So if you are determined to do things differently and to get there quicker rather than later and easier rather than harder, which is exactly what happened to me when I first talked to a coach and she asked me a couple questions that really helped me identify what was going on for me. If that's you, then sign up for the 7-week reset.

(21:42 - 21:51)

It is completely guaranteed. It's the most accessible way to work directly with me. And you will feel like a completely different woman by Halloween.

(21:52 - 22:05)

You can sign up through the links in the comments or you can book a quick chat too if you have any questions at all. I am here for it. We'll work together throughout that time in a really personalized way that's all about you.

(22:05 - 22:27)

The things that I would say, the exercises that I would suggest, they're going to be different for you than for anyone else on the planet. Because we need you to be able to actually release it for you and then move on. We want to see your genius flourish and see you compensate it and living beautifully from these gifts that only you can give.

(22:27 - 22:47)

Let's move into the last block of this episode, which is underplaying your gifts. Or believing that people won't want that. So in 1960s Nashville, Willie Nelson was trying to mold himself into the image of what other country singers looked like at that time.

(22:48 - 22:53)

The sound was very polished. It was clean cut. He wore suits.

(22:53 - 22:57)

I know, right? Willie Nelson. He wore suits. He kept his hair short.

(22:57 - 23:08)

And he played by the rules. And he watered himself down because he doubted anyone would want the real Willie. The problem is that his career stalled because he didn't connect with audiences.

(23:09 - 23:17)

His stage presence was awkward. And audiences, they saw him as forgettable and bland. He was talented.

(23:17 - 23:26)

Yes, no one could deny that. But it was better if other people sang his songs. And he later admitted, I was doing what they wanted, not what I was.

(23:26 - 23:34)

And it didn't work. By the late 60s, he was broke, divorced two times. And he finally retired.

(23:34 - 23:43)

He sold all his possessions. And he moved back to Texas in frustration, convinced that no one wanted his music. And he said, I thought maybe I wasn't cut out for it.

(23:44 - 24:00)

But back in Austin, he let his hair grow. And out came the braids and the bandanas. And that outlaw country sound, you know, that really gritty, unapologetic style that just started drawing crowds.

(24:00 - 24:08)

They could not get enough of it. And suddenly he was embraced. He described it as a feeling of coming home to myself.

(24:09 - 24:26)

The very thing that he'd suppressed was what people adored. And of course, it catapulted him to legend status. Once he was authentic and aligned, Willie sold 40 million albums, over 40 million albums.

(24:26 - 24:37)

And the one called Redheaded Stranger was number one on the Billboard Country Album chart for 120 weeks. He's won 12 Grammys. He's become a cultural icon.

(24:37 - 24:53)

And he completely reshaped country music. His years of changing himself and erasing himself nearly ended his career. When he finally embraced his quirks, he became the artist that we know and love today.

(24:54 - 25:12)

I see this with clients too, tragically. It's even challenging for some people to do the Connect the Dots process that I walk them through in the beginning because they're jumping ahead, you know, but how can I make money from this? Or will people pay for this? And there's a time and place for that. Of course, we need to validate our offers.

(25:13 - 25:26)

But I've really only had one or two clients whose ideas did not prove viable at the time. Usually the real problem is that they don't think they would be viable. But really, it's just that there's something getting in the way.

(25:26 - 25:44)

Like maybe they're targeting the wrong people. Sometimes the thing that you are so tempted to hide is the very thing that creates your breakthrough. I remember I had a client who just was really ashamed of the fact that she didn't have a fancy background like an MBA or in, you know, working in PR.

(25:44 - 26:08)

She felt like because she was a business coach, and she felt like everyone that was was talking about how they'd transferred some great business success knowledge into what they were teaching now. But she didn't have any of that. But it turns out that what her people wanted, what they loved, was to believe it was possible for them to even if they didn't have that kind of background.

(26:08 - 26:30)

So they loved hearing her honest success story that made them want to learn from her even more. And sometimes you just are so close to that thing that you can't even see it as something special or even something that different. I have many clients who are like, but isn't everyone like this? Or can't everyone do that? No, you need to do it.

(26:30 - 26:35)

You were given those gifts. Use them. Downplaying your gifts.

(26:35 - 26:50)

It's just like painting over gold. You know, you might blend in, but it just loses all its shine and all its value. So let's get you authentic and aligned because that's what you really want, isn't it? And it's definitely what the world is waiting for.

(26:51 - 27:11)

All right, my friend. In this episode, you learned about how four mindset blocks that even geniuses have fallen for can keep you from getting clear on your next steps. You learned how Charles Darwin kept his work secret for decades, all because of a fear of failure.

(27:11 - 27:32)

And it wasn't until that now or never moment of someone else potentially getting credit that he finally published the book that would change the world. And you learned why Harrison Ford decided to spend his life as a carpenter because he was so afraid of success. But how thankfully George Lucas intervened and the rest is history.

(27:32 - 27:50)

And you also saw how Willie Nelson and Howard Schultz struggled for years until they finally let go of the blocks that were keeping them from their success. Plus, you learned what happens when you translate my website into Spanish. So good episode.

(27:51 - 27:58)

I hope it was helpful. If so, please share it with the woman you know who needs to hear it. And I'll see you back here again on Tuesday.

Support at The Uncommon Way 9/2/25 Support at The Uncommon Way 9/2/25

Ep 164: How to Organize and Systematize Your Lead Generation Efforts (And Do the Same for Your Life + Time)

What if your lead generation process could feel streamlined and under control instead of chaotic and scattered across endless to-dos?

Episode Summary

What if your lead generation process could feel streamlined and under control instead of chaotic and scattered across endless to-dos?

If you’ve ever felt the stress of leads slipping through the cracks—or the constant pressure of juggling too many moving pieces—you’re not alone. In this episode, professional organizer and certified life coach Tracy Hoth shares a practical, five-step framework that helps you clear the clutter, calm the overwhelm, and finally set up a lead generation system you can trust.

In this episode, you will:

Discover how streamlining your lead generation can improve your results AND instantly calm your nervous system—and why getting organized isn’t about color coding or fancy systems
Find out the hidden cost of “I’m bad with organizing”—and how disorganization in your backend may be what’s really stalling your results.
Learn the 5-step SPACE framework for organizing anything—from podcast pitching to client follow-ups to your weekly calendar—and why it could be the fastest path to more leads with less stress.

Press play now to discover how to simplify your process, stop missing opportunities, and create the kind of organized flow that keeps your business growing with ease.

Links Mentioned

Get the free gift from Tracy Hoth: https://simplysquaredaway.com/5files

The Organized Coach Podcast: https://simplysquaredaway.com/podcast/
Tracy’s website: https://simplysquaredaway.com/

Instagram: https://instagram.com/tracyhoth
LinkedIn: https://www.linkedin.com/in/tracyhoth/
Facebook: https://facebook.com/SimplySquaredAway

Work With Jenna

7-Week Mindset Block Reset: https://app.acuityscheduling.com/catalog.php?owner=12460168&action=addCart&clear=1&id=2031334
Questions? Book a coffee chat with me: https://theuncommonway.as.me/?appointmentType=14162313

Clarity Accelerator Mastermind:
Unlock your inner genius, streamline your strategies and offers, and dial in the inner world that lets you create uncommon success in business and life; https://www.theuncommonway.com/schedule

Private coaching: https://www.theuncommonway.com/schedule

Resources Mentioned:

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll discover a simple process to organize and systematize your lead generation efforts. And it's going to extend into all other areas of your life if you let it. Welcome to the Uncommon Way, where high achieving women entrepreneurs and leaders ditch the rulebook and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive Welcome, welcome back to the Uncommon Way. I met a woman a few months ago who was a certified coach through the same organization as me, and I felt like I'd known her for years.

Not only do we have work in common, because both of us help entrepreneurs streamline their businesses so they can work less and earn more, but also she's one of those people who is so nice and down to earth and keeps everything so real. You'll see what I mean. So I decided to sit down for a conversation with her about her tips for streamlining lead generation, because it's obviously very aligned with what we talk about here, and I knew you'd find it really inspiring and also something that you can implement today.

In this episode, you will discover how streamlining your lead generation can improve your results and instantly calm your nervous system, and why getting organized is not about color coding or fancy systems or anything difficult. You'll find out the hidden cost of I'm bad with organizing, and how disorganization in your back end may be what's really stalling your results. And you'll learn the five-step space framework for organizing anything, from podcast pitching to client follow-ups to your weekly calendar, and why it could be the fastest path to more leads and less stress.

My guest Tracy Hoth is a 17-year veteran professional organizer and certified life coach who's on a mission to empower coaches to create streamlined and organized businesses. She is the host of the top 1% globally ranked Organized Coach podcast and creator of Organized Coach Academy, where she simplifies everything to help coaches become organized CEOs. And now, let's bring her on.

Welcome, Tracy. Thank you so much for being here. Jenna, I'm so glad that you're having me on and letting me talk about getting organized.

It's always a fun conversation. So first, I have to ask, how do you feel being the first ever non-client on the podcast? So honored. I feel like the most special ever.

Oh, that's so great. When Tracy and I started talking, we just knew that there were so many synergies, and I had to have her come on. So I'm glad that you'll be able to share with my audience some of the things that I've learned listening to your podcast.

Oh, yes. Wonderful. So I was wondering if we could dive in and just start talking about some of the misconceptions that people have when they think about getting organized in their business, or if they need to get organized in their business.

Yes. Well, first, when people say organized, they think it has to look a certain way. So that's one of the misconceptions is that it has to be a certain way, where organization just means that you know what you have, and you can find it when you need it.

So it doesn't mean anything more than that. It can look different depending on how your brain works and how your business is set up. So I've simplified some things to help in that, but just know that it doesn't have to look a certain way.

That's one of them. It doesn't have to be color-coded file tabs. Right.

Okay. Now it can, because that could be really fun. But it doesn't have to be.

Got it. Another misconception is that you need a big chunk of time. It's going to take a lot of time.

So good. And when people are thinking about their computer, and they have tons of files, and they think about how messed up all their systems are, and you know, then it does seem huge, but you can get organized in 15 minutes a day. You can organize each little section and get that done.

So you don't need a huge chunk of time. The other thing is that you don't need to get organized. You don't need to do organizing if it's not causing you problems.

Like if there's not something negative happening, you're not wasting a bunch of time. You're not feeling stressed because you can't find something, or because you don't have it. You're just like trying to make sure your outer appearance looks like you have it together.

Like that aspect of it, you would want to do something about it. But otherwise, it's not like everyone just needs to get organized and spend time doing that. If it's causing you problems, then address the problems that it's causing.

Interesting. Yeah. I have to admit, when you said that, though, I started thinking about ways in which, because one of the ways that I loved listening to your podcast pitching episode that you have on your podcast, and you talked about how you have everything that you'll need for all of these pitches put together.

And so it wasn't something that I felt I was having a problem with. But when I listened to you talk about it, I thought, Oh my gosh, that would be so much more streamlined. That would feel also just the cognitive load, right? There'd be less cognitive load.

So do you ever find that people come into your orbit, kind of like me, where we're not looking to get organized, but once we hear about it, we're like, Oh, that could really help. Yes. And I think that's part of it.

You've lived the way you've lived, that you don't realize what's possible. Like you don't realize that that part of your brain is overloaded, or there is, could be a better way. So it is fun for people to see different options and think, Okay, that's how I might want to try it.

I think the biggest thing is the wonderful one. It's a concept I have where thinking about that podcast pitching episode and how I pitched a podcast is that everything is in one place. So even just that part of it, it's like a spreadsheet I have that has the tabs at the bottom.

It has when podcasts I'm on go live. It has who I'm pitching to. It has what their response has been.

Everything's there in one place. And so it makes it so easy then to find what you need and you know exactly where to go. And your brain feels calm because it can find the things that you need.

And I can see, and I've learned as I've went, like I highlight if I haven't promoted that person's podcast. And so then I see, Oh, those are the three that I still need to promote. And then I can take that color off after, but like all that's in one place.

And it's so much easier than if I had it on a piece of paper, scrapped under a pile, you know, wherever it is. Okay. We definitely need to talk more about lead generation because I know my audience is going to gobble that up.

But first I'm wondering, what do you think, what is the true cost? Like what's it really costing business owners to put off getting organized? That nervous system that we were talking about, the nervous system and the stress. So even your own health, also confidence, like how you're coming across and how you're offering, making your offers and all of that. The confidence behind it, if you have it organized in the backend, just feel so much better, so much calmer.

So your confidence level and definitely time, spending time, looking for things, spending time, scrambling, remaking things, you know, all of that, that you could be doing other things. You could be working less because you can find things that you need quickly. And I think about the example of someone that put something on their calendar.

They think they're bad at time management. They put something on their calendar and they're like, okay, I'm going to do this task that I have. But then 30 minutes in, they finally found the pieces of it that they need in order to do it.

So then it's tying into, they think they're bad at time management when really, if they were organized, their files were organized, they would be able to find that and get the task done in the time they allotted for themselves. So there's so many things like cost, confidence, the time management piece, all of those things that are tied into getting organized. So I'm super curious, how did you get into this work? Tell us your story.

Tell us about you. Yeah. Well, I mean, I started organizing 17 years ago.

My youngest was in pre starting preschool and I was like, I need something to do. I knew I wanted to organize people, help friends, because I would say, let's go to the park with our kids because I stayed home. And my friends would be like, oh, I need to clean my house.

I need to organize. I was like, what? Come on, let's go do something fun. And then I had some friends who were like chronically disorganized.

And so I started my business. I started helping people get organized. I made a website, told people I was a professional organizer and then have done that, spoken on the topic.

And then in 2017, 2018, I got Life Coach certified. So I started bringing in the mindset and the identity work that goes with transformation to becoming the organized person who has an organized home and organized business. But when I started my online part of my business, it was challenging.

I'm like, I've never organized something online. I don't know where things are. Like I needed to organize and take my own steps, go into my own business and learn how to organize it from the back end.

So when I was doing that, I thought, how many other people that aren't organized, that don't know the steps that haven't done it or haven't been taught, how are they doing it? How are they finding things? Because I had challenges. And so I started helping then coaches and small business owners organize the back end of their business too. Oh, what a great story.

What a great story. And I'm sure that when you got your first clients with that, you had so much to give because you'd been doing it in other areas. And I bet they thought, this is where have you been my whole life? Yes.

So amazing. So helpful. Yeah.

I have one offer that I love so much. It's helping people get the three biggest areas, the three biggest return on investments. If they spent time organizing it, one's their files, one's their bookmarks bars.

I love helping people do those two things in particular. And we share our screens. We look at it and they're like, what? I did not know that the whole time.

What? Oh my gosh. Oh, you can do that. And it's just fun.

And it has such an impact that it's one of my favorite things to do. Oh my gosh. I can feel the joy you have in your business.

And I just love that you have taken your zone of genius and now built a business around it, but also that it is showing up in everything you do as well. Because even our interactions have just felt so calm and so clean and organized because of how you've done all the things you do, how you follow up, how you, and yeah, and so I'll just want to second that for anyone who's on the outside and didn't get to see all that. I really do have a very, even before we met, I had a very consistent and clear idea of how you were and how professional you were because of all of that.

That's so interesting. And I just listened to something where someone was talking about your strengths and they said, it's so, to think about it, to find your own strength, you think of something that you don't even think everybody doesn't know. I'm like, doesn't everybody do that? Yes, yes, yes, yes.

Absolutely. I've practiced for 17 years. I've used the same five steps.

I've practiced the same thing. I've trained my brain to think in that, to use that funnel sort of thing. So that is also like everyone can have that.

It's a skill that they can learn and they can be practicing. So just to encourage anybody who's like, well, I don't have that naturally. It's okay.

You can learn. Yes, yes. Great point.

So let's then talk about those kinds of steps when it comes to a lead generation system. Because getting organized with lead generation, like you do with the podcast, is something that I think everybody, one of the common threads that I hear as a business coach is I want to get more leads, right? Or I want to find more ideal clients, depending how thoughtful and intentional, sophisticated they are about it. But it's about connecting with more people and finding more people.

So I believe that if you're able to be more organized in your approach to that, then you're going to create more results rather than more doing on the other end. So let's talk about that. Yeah.

Well, specifically about the podcast, like I started the year saying I want more visibility. What that led to was more connections. And I hadn't really thought like that, I guess.

But as I started connecting with different podcast hosts, it was so beautiful. Like I get to know you and I get to now forever have this connection that we have. And it's been a really special treat to be allowed on someone's podcast and to have that connection.

So that's been fun. But yes, starting with the wonderful one, thinking of one place to organize all of that is key. And same with, let's say you are working on a funnel for your lead generation, a traditional funnel, like where you have a freebie and then you have an opt-in page, that kind of thing.

All the links need to be in one spot so you can find everything that you need. So I run my business off of, I call them dashboards. They're Google Sheets that have tabs at the bottom.

And one of my tabs is funnels. And I have the funnel name and I have all the links to all the assets that go with that funnel in one place. And that's linked on my bookmarks bar.

So when I'm going to work on that, I click on my bookmarks bar link. I open the sheet, which opens the sheet. I have all the links I need.

I click on a link to open that thing and work on it. And so it's all in one place. Same with the podcast pitching.

I just open that Google Sheet and I have everything related to the podcast that I need right there. So when you are working with clients on something like this and they're trying to create a sheet because I'm just imagining myself doing this, where I think I would stumble is that I wouldn't think ahead about all the things I should have, like all the tabs that I should have or all the pieces in the long process of lead generation. So how do you think through that? Well, I think first I would just give them the sheet already made.

So when I work with them, get a sheet and I can help them add those. But notice one of the things we think is we need all the things in the future. It's like going to Target and buying a bunch of containers.

And we don't know if we need those containers yet. So I suggest not making a bunch of extra things until you realize you need them. And that's how my sheet even was formed.

Like I knew I needed to keep track of who I was pitching to. The next tab was I know I need to keep track of when I've booked a session. So I made a new tab there.

And then I need to keep track of if I and I could keep all that on that same tab. If I've promoted that person, when their thing went live, the link to it, all that can be on one tab. And so I don't really need any more things or put those in place ahead of time, just as I need them, I can add them.

And I can totally see if someone's not used to using that I like to use what they feel comfortable with already. But if there's no system they have, then a Google Sheet is just an easy thing to start with. But yeah, how in the initially it might be intimidating.

And that's why you know, having someone there showing you and we share screens, and I can tell you where to click. So you're learning how to do it and able to then next time you're making something you have a better skill level. Yes, absolutely.

So in terms of other forms of lead generation, like a networking, or like maybe being a speaker, the same thing applies where you have all the information in one place. Yes. And you can use the system that you want to collect and gather all of that information.

Yes. And you can make it way more complicated. What I tell people is by starting with a Google Sheet, if you're not using something else, you know, like Notion or you know, some other form, or ClickUp or whatever it is, even though I'm so tempted to use all these other things, I'm like, I use the Google workspace, I'm going to keep it there.

I'm not going to go with all the distractions and all the temptations and everybody telling me well, this is better, it's way more robust. And I'm like, I don't necessarily need robust. I just need to have if I was networking, I would make one with names.

And one of my colleagues has this where she that's her main lead generation, she goes to events, she brings home business cards or contacts, and she puts them in there, she writes when she's reached out to them with a date, you can format it with a date in it. You just double click and the little calendar comes up and you put the date on it. You can put notes in there.

And now you have everything in one place, you just pull that up, you go back and through. You also can put follow up dates on there. And you can add those to your calendar so that you have the date that you're going to follow up with them.

There's drop downs where you can have was interested, reached out, sent something, you know, like all those kinds of things too. So you can keep it up to date on what if you have steps like a system in place of how you reach out to someone, those drop down menu could be in your Google Sheet. So all those things like in one place, and it's really simple.

And you just keep that on your bookmarks bar so you can access it in one second and one click. And there you have it. You're ready.

I'm noticing this theme of like very simplistic, streamlined, right? Like these are the words that keep coming up again, easy, calm, making it simple. It's all right there for you. And don't you have something where like you're so good about saying it's just about this or the essential this.

Don't you have something where it's like the core files that are essential or something where it makes it sounds like so key? Well, there's two things that I have. They're the steps to organizing, which spell the acronym SPACE. We start by sorting, then you purge, you assign homes, you contain.

So remember, that's the step where you don't buy containers or you don't decide on those until step four. And then the last one is energize. And you're energized by going and visiting that space.

You're energized by maintaining that organization that you have. So those are the five steps to organize. And those five steps work for organizing digital files.

It works for organizing your desk or your closets or your mind. Whenever you're overwhelmed, use those steps. Sort everything out of your mind.

Go back through. I sort into categories. So I'll sort into calls I need to make tasks for a certain project I need to do errands I need to run.

So when I'm sorting, and some of them might just be thoughts, I sort into categories, and then you go back through and you purge those categories. And maybe you can delegate, maybe there's something you want to delay until next month. You can even delegate and decide when you're going to do those things when you're going to think those thoughts when you're not going to think those thoughts, maybe some of them are delete.

Yeah. And then you assign homes on your calendar. You contain them with a time block like an end start and end time.

And then you energize, you maintain your calendar, you go back and look at it, you see how nice and neat it is. And you you make any adjustments that you need to. So people always think energizing or organizing just takes so much work.

And it's so hard. Not really, if you think that, then it will be right. Yes, of course.

energizing. It's so calming and so productive. I don't know.

It's just has that feature to it that I think people when they're in the midst of the overwhelm of it that they don't think about. Yes, I actually have a story about this, which is that we've moved into this place which has far less space than anything we ever had in the United States. But it's also very modern.

And so it has this very like clean, modern look that we wouldn't have chosen. But I'm really happy that we have now because it is creating such a simple organized space for us. But in the bathroom in particular, I walked in and I thought, how in the world, how in the world am I going to fit my bathroom things in here.

But it turns out that you I've bought, I've gotten into it. Now I've bought these little containers that are very cute that organize everything. And now, I would not have believed this before.

But when I walk into that bathroom, I light up every single time. I have such a smile on my face because it's all so well organized. And I wouldn't have thought before.

But the fact that I can just and I have everything in the front that I need right away in the morning. And I can just pull out there's my face cleanser, there's my toner. And I don't have to go down into a drawer and bend down low and get the thing.

And I still get to maintain the, you know, sink area super clean. It looks like something you'd see in a magazine. In there each time and I think this is what people are talking about.

This feels so energizing. Like you said, it feels so fun. So I didn't know who else I could geek out with on that.

I knew you'd be the perfect person who would actually get it. Well, I love to that you say, I didn't know it could be like that. Like that's what happens once you start doing this in one little area.

We start in business or I still have a home organizing program. We start in our home, it just bleeds into all of your life and overflows and starts creeping in and taking over. And you're just like, this is awesome.

Where before you probably didn't really think it was possible. Yes, yes. Yeah, I can see that.

I can see that I have an open glass desk area now. And I used to have a desk against a wall. And so there would be cords and all in the back.

Yeah, never even look at but that can't happen now, because it would just make the space look so awful, right? Untidy. And so I do take the time now I just it's part of my weekly thing that I reorganize my cords. Oh, I'm like, Oh, you should send a picture of that my cord.

I'm up against a window. So I don't see it. But even on my desk, I have so many cords.

How do you not do that? Oh, interesting. Yeah, it's fun. I mean, they actually I bought this really pretty basket at Ikea.

And all the cords stay in the basket. So there's one extension cord that goes into the wall. And then there's the outlet in the basket and all the cords and everything are in the basket.

And then I just have a few small ones coming out coming out. Oh, love it. Love it.

But of course, they're in the basket. It just turns into like craziness. So that's what I have to organize.

Yes. Yeah. Oh, gosh.

That's okay. Back to the fun segway. But I love that you are that you brought up this five part framework, because I was also going to ask you some of the clients that I work with, they find themselves getting disorganized with not so much with with life. And especially it seems like with children, you know, with kids, appointments and to dues and things that are needed from school. And so that framework that you talked about that applies. Same thing, right? Same with everything.

Yeah. So when they're sorting all of that out, they just put them into those categories, sorting like with like, and then going back through purging, which includes delegating, deleting, delaying, or deciding they're going to do it. So there's kind of four D's when you're looking at tasks, and then assigning homes to when they're going to do it.

So good. So what are give us just some main obstacles that get in the way for your clients when they start doing this work? Well, I don't have time. For sure.

Yes. Also the whole identity thing. So they might have thoughts like I'm not an organized person.

I never have been. I have ADHD. I can't do that.
It doesn't work the way my brain works. What are some other ones? It's too overwhelming. Those are probably the biggest ones like I don't have time.

It's too overwhelming. I should be able to do this myself. Oh, yes.

That's a huge one that keeps people stuck over and over. You know what I love about all of those? Not a single one of those was an actual issue with an actual thing that gets in the way. It was all thoughts and beliefs.

So anyone can organize what you're telling us. It is. And all the people in my, especially my life program, which is the home, they all say, Tracy, it's the mindset.

Like it's the mindset. I never knew how much my mindset was keeping me stuck. One lady even said like it's her worthiness.

She didn't think she was worth having an organized home or was valuable enough to have an organized home. And so it's so interesting because she remembers her mom telling her that she was messy. Her room was always messy.

So then that kind of came into her adult life, like her home is always messy and she didn't deserve it because she was messy. And so it's so interesting digging into those thoughts and beliefs that we have. And once she realized, oh, that's where it came from.

Now she's transforming her home. And we looked at different areas. Like she was super organized at work.

She was super organized planning vacations, like down to the details of it. And I'm like, so interesting that you can do that, but not your home. And now she's doing that in her home.

And it's so exciting. Oh, what a great story. What a great story.

It's true that the things that we, that often keep us, the mindset pieces that keep us from doing something are not necessarily logical. Like you would never logically think the reason that the home is messy is because I don't feel worthy. Right.

That's not a logical, obvious connection that we would make. But if you don't address that, then all of the tactics, all of the spreadsheets that you give them probably are not going to help. Yes.

Oh, I'm glad that, yes. So true. And we all, well, me, I always am like, just give me the practical, tell me what to do.

It takes that, like, okay, hold on. There's probably something that's keeping me from being able to do that, being able to maintain it, starting that, whatever it is, going into the mindset. Yeah.

Well, Tracy, it has been so refreshing and so nice having you on. I know people are going to want to know where they can find you. And I think you also have something special to offer the listeners, right? Tell us about all that.

Yeah. My website is simplysquaredaway.com. You can find everything on there. I also have my podcast, The Organized Coach Podcast. My free class that people can take is all about organizing your business. It's simply squared away.com forward slash the number five files, all one word. And in that I talk about the three, my framework, the three parts of an organized business.

And then I share my five files to organize all your digital business files on your computer, which I was going to share on here. I'll gladly tell people what they are. You tell us.

Yeah. So when you're organizing your digital files, I think of home and business. You have two things on your computer in business.

I think you can organize every single thing that you have in five files. Operations, which some people might call admin. It's anything behind the scenes in your business.

Marketing is anything outward facing in your business. The third one is my content. I always call it my content because it's anything you create.

And then the fourth one's education, which is anything anybody else has created. All those freebies you've downloaded, all those courses, your coaching, your certifications, all of that. And then the fifth one is clients.

So operations and marketing, my content and education, and then clients. And everything in your business will fit. I mean, I haven't found anybody that's needed to add another one unless they have a different style of business, which then we've had something, you know? And then I also, once you sign up to take, to watch that free class, we'll send you other tips on organizing in different areas of your business and just life in general.

Oh, perfect. Okay. I need to be on the list for sure.

I've already dabbled in your podcast, so I'd love to go deeper. Oh, Tracy, thank you so much for coming. It was such a just breath of fresh air and so inspiring to think about what else is available in the business.

Jenna, I'm honored to be here. Thanks for having me.