Support at The Uncommon Way 10/14/25 Support at The Uncommon Way 10/14/25

Ep 170: Best Ways to Make Money in 2026: How to Use Disruption Strategically for Business Growth Now

What if the chaos and disruption happening right now aren’t roadblocks, but the greatest opportunity ever to build long-term wealth?

When the world feels uncertain, it’s easy to freeze, play it safe, or wait for things to calm down. But the entrepreneurs who are thriving now and will thrive in the years ahead are the ones reading the patterns of change and using them to their advantage. This episode reveals how to recognize those undercurrents before everyone else and turn disruption into strategic opportunity.

Episode Summary

What if the chaos and disruption happening right now aren’t roadblocks, but the greatest opportunity ever to build long-term wealth?

In this video, you will:

Discover how history shows us that the most profitable entrepreneurs in history didn’t just survive disruption, they built empires through it.
Understand how to read the undercurrents of human behavior during economic uncertainty—so your offers hit right where your audience is most ready to buy.
Hear how aligning with your true edge and emotional intelligence doesn’t just safeguard your business from automation—although that’s important!—but it actually makes your business indispensable in the AI era.

Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.

The Uncommon Way helps ambitious women entrepreneurs and leaders rewrite the rules of success with confidence and clarity. Hosted by top business coach Jenna Harrison, this podcast blends high-level strategy with deep mindset work so you can achieve more by doing less—without guilt, burnout, or compromise.

Each episode dives into topics like leadership for women, business growth strategy, time freedom, and mindset mastery, giving you practical tools and proven insights to simplify your path to success. You’ll learn how to create magnetic messaging, design offers that sell, and step fully into your authority as a visionary leader.

If you’re ready to scale your business sustainably, elevate your thinking, and finally experience spaciousness and flow while creating extraordinary results, you’re in the right place. The Uncommon Way is your roadmap to building a business and life that feel as good as they look—because training your mind to think uncommonly unlocks a whole new level of impact and possibility.

Work with Jenna

The 7-Week Reset — If you’re ready to trade the mindset block that’s been weighing on you for full-body lightness and excitement, this is for you.

The Clarity Accelerator Mastermind — If you want to be surrounded by other visionary entrepreneurs while rapidly aligning your business to the conditions and strategies that let you thrive and excel naturally, this intimate mastermind will stretch you into your next level. Schedule your call today here or visit this page to find out more.

Private Coaching — If you’re craving the highest level of support, strategy, and partnership to create all the freedom, impact, and success you’re designed for, this is the space for it. Schedule you call today at the link

Resources Mentioned

McKinsey report: “The Economic Potential of Generative AI: The Next Productivity Frontier” (June 2023).

Episodes Mentioned

167. Disruption Is the New Normal—Do This to Lead and Live Well During Chaos and Difficult Times

169. Greatest Hits: 5 Game-Changing Ideas Listeners Can’t Stop Talking About

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this episode, you'll discover how to strategically use the current disruption we're experiencing to make lots of money in 2026. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders ditch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power boost to help you attract ideal clients, leverage your unique genius and scale with freedom.

Let's dive in. Welcome. Welcome back to the Uncommon Way. A few episodes ago, I released one called Disruption is the New Normal. I've talked to so many women over the summer who were waiting for things to calm down and they just needed to get past this, and then they could, so there was so much craziness that they couldn't stop focusing on that.

And my point in that episode was things are not going to get any calmer. They're actually going to ha, we're going to see more and more change. Now that is sobering, but we are the kinds of women who are up to [00:01:00] the challenge, right? In fact, challenge and newness in certain angles can be really exciting. So today I thought we'd talk about how to use this disruption strategically to make money now, because people still are buying businesses, still are thriving.

We can have a little piece of that. Just yesterday, one of my clients came on our call smiling because she just had the highest month ever. And I have other clients who are also increasing their client load. People still need solutions. People are still happy to exchange money for those solutions, and you are a person who creates solutions.

So in this episode, you will discover how history shows us that the most profitable entrepreneurs in history didn't just survive disruption. They built empires through it. And you'll understand how to read the undercurrents of human behavior during economic uncertainty. So your [00:02:00] offers hit right where your audience is most ready to buy, and you'll hear how aligning with your true edge and emotional intelligence.

It doesn't just safeguard your business from automation, although obviously that's really important, but it actually makes your business indispensable in the AI era. But first, a quick announcement. This is the last week to take advantage of the seven week reset, which is an offer where we release your most significant mindset block in order to clear the way for the next level that's calling you.

The goal is to really free you up to operate in the way you were born to with your right conditions. Now there will be something else taking the place of the seven week reset. I'll have more details for you about that soon, but it will not be this kind of intimate container with me where you and I are working possibly every day together, shooting notes, [00:03:00] back and forth, leaving each other voice messages.

Really having that one of a kind experience. So if you've been interested in it but just thought that you didn't have time or you were waiting for the right moment, this is the moment. This is your week. We'll put a link in the show notes for you. Alright, let's get down to it, shall we? The first key for making money in 2026 is don't freak out.

Seriously, there's been enough of that going around. Lots of people running around like a chicken with their heads cut off. Thinking about throwing in the towel, thinking about giving it all up. Now, look, I think it's really healthy for us to have those thoughts sometimes in order to reaffirm back into what we truly want, because sometimes we do want something different.

But down deep, down deep, are we really gonna stop being entrepreneurs? Come on. I have a feeling it's in your blood, in your DNA, like it's in mine. So it's [00:04:00] going to be completely counterproductive for you to buy into all of the fear and hype, even if it's your own fear and hype, because Lord knows I've done that to myself too.

But now more than ever, you need a grounded and responsive nervous system. Stick with me here. You might have heard me say it 20 times. I'm gonna say it once more because we all need to hear it, especially in. You know, scary activating times. We know how stress and activation leads to the most important parts of our brain shutting down.

And when I say most important, I don't necessarily mean the most important for survival. I mean the most important for entrepreneurship. If your nervous system gets activated and you're running from a tiger, you really don't need the analytical center to sit down and ponder all the best courses of action.

You just need to move. You need to feel very suspicious, very threatened by that threat, [00:05:00] and you really don't need to be very creative about how you get outta the situation. You just need to get outta the situation. Now, as I alluded to before, one of the biggest triggers for our nervous system is pre traumatic stress.

Which is the stress that you cause yourself. Just worrying about what might be traumatic in the future. And when I laugh, I'm laughing at myself too. I do a lot less of it nowadays than I used to, but like for instance, just this week I'm recording videos for some ads we're gonna be putting out and I looked at the video and then I, you know, you do a double take and you look closer and like one of my teeth was brown.

It was totally brown and it just reminded me how I'd kind of noticed that in the mirror, but I hadn't seen it. So start and right away I thought, oh my gosh. The tooth is dead. It's going to require root canal, and since it's right in front, I'm gonna have to get veneers and it's gonna be this whole process, and I won't be [00:06:00] able to be on camera for a while, so I won't be able to do any like zoom calls or interactions.

Everything will look so terrible, and I called the dentist and they fit me in. They were so kind. They fit me in the very next day. He took a little polish, polished it right off, and he's like, yeah, it was just a stain. I'm like, how could there be a stain on just one tooth? And we went into a whole conversation about what goes into staining teeth, which we don't need to talk about here, but we do need to talk about is that we all do this to ourselves at certain times.

We all create pre traumatic stress about certain things. But the truth is, like for me, I had all of that worry unnecessarily, and it took time out of my day to go back and see him for something that I really didn't need to do. And we know that This is just the tiniest little sliver, little humorous example of what can really happen when we start thinking this way.

This is what causes dreams to [00:07:00] die. This is what causes people to say, you know what? I just can't. I mean, have you ever broken up with someone or had someone break up with you because they're future thinking about what can go wrong? It's ridiculous, and yet these are the brains that we walk around with every day, but it's okay.

The point is just to recognize it, gain awareness, give ourselves a good shake, and get back to our tools where we reregulate and we choose on purpose to see the side of us that is not fragile. That is capable. That's really up for challenges. Challenges which may or may not occur. But given the state of the world, there's a high likelihood that there will be more and more challenges for us.

But even though we've got some serious problems, there is one version of you who is a victim to the things that are beyond your control. Maybe it's in your industry, you think nobody's spending [00:08:00] money or that things are so unsafe right now, but there's another version of you who's like, bring it. I've got my back.

I can always find a way. I can always figure things out. In the episode I was referring to, the disruption is the new normal. I point out how Nelson Mandela spent years and years, decades in prison. Which many of us, I would think of as one of the worst things that we could endure as a human, but he chose to use that time as his mental training ground.

And I love that concept so much. I've experienced it in my own life where difficult times have really helped me grow and expand into who I am. And I've seen that pattern enough that now even when I'm in the difficult time, I can really sit in the knowledge of how I'm growing. So if we can take that perspective that every day for us, every new thing that comes up, that is our mental training ground.

You are not just helping yourself today, [00:09:00] but those are the exact traits you are going to need for the future. Becoming as a business leader, as a leader of any type, becoming comfortable with discomfort and expecting the unexpected. When my husband was in the military, they would literally play war games.

That was how they would prepare and for themselves to kind of think outside of the box, and there would be one team that was reacting to circumstances, and then there would be another team that was creating the circumstances that were purposely disruptive. They were purposely meant to throw the other team off their game, and my husband would be on that team frequently.

That was coming up with scenarios, right. Maybe all of a sudden there's like a cyber attack on satellites and GPS goes down. Okay, so how do the troops operate in that environment? Right? And they're scrambling. They're trying to figure it out. But this is a kind of thinking that we can take on for ourselves, and it allows us to be more comfortable with discomfort and with the unexpected.[00:10:00]

I think that's the way we need to be educating our children nowadays. Not for predictability, not for the way things have been done, but to think quickly on their feet and to find solutions quickly. We're looking to move Dylan to a new school for this very reason. And the good news, the thing that we can absolutely take solace in is that history shows us there is always high, high economic opportunity in times of upheaval.

Disruption doesn't destroy opportunity. It reveals it. Right? The entrepreneurs who thrive are the ones who learn to read the chaos. Like they learn to lean into the disruption and look around, right. And use it. And you know, I think when soldiers are on the battlefield, they don't have the luxury of being like, well, we're stuck.

We can't do anything. Now, the literal survival, and some of us, maybe our lives are just a little too comfortable. Where we stop recognizing our own [00:11:00] resourcefulness and now is a perfect opportunity to get back to that beautiful trait within you. I mean, join me in it, please, because I think we all need to be together doing it, finding these new ways of thinking and getting excited about things.

That would've absolutely, probably been devastating for our parents. I dunno, maybe that's a long shot, but. As I mentioned in the other episode as well, we were brought up to believe that things were going to become more and more stable, calmer and calmer, and now we're having to very quickly recalibrate.

So this is really the second key to making money in 2026. It is observing what's going on around you, right? You first need to be in a place where you actually have those powers of observation. You need to be in this calmer, watchful state. You also need to observe the deeper needs of people around you and look for the opportunity within that.

You know, when Andrew Carnegie was a a telegraph operator in the [00:12:00] 1850s, the United States was being totally reshaped. There were financial panics going on. The Civil War was becoming more and more imminent. Railroads were still experimental. There were people had to travel in horse-drawn carriages. Then industrialization came in and it just started creating chaos and most people were trying to hold on to what they knew right, to get things to the way they used to be.

But Carnegie really leaned into the change and he looked around and he noticed that steel. Was really the bottleneck for progress, right? This is what everything depended on now for railroads and everything that was being built in the industrial age, but it was really costly and it was produced really inefficiently at the time, but there was a new process on the way that showed that it might [00:13:00] become affordable.

It was something developed in England. Most American manufacturers were really skeptical of it, and they were really too cautious to like retool their factories in any way. But Carnegie could see it was a huge opportunity. He could see the real need was around growth and steel, and that if he could find a different, better way of providing that solution to people, he was guaranteed to make money.

So he invested every dollar he had into this technology, and because of it, he was years ahead of his competitors. When they finally caught on Carnegie finally sold his empire that he'd built to JP Morgan for an amount that would be about $17 billion nowadays. And obviously it made him one of the richest men in history.

And the lesson here is that he [00:14:00] didn't find that success despite the volatility. He didn't find a way to keep his steel company going even when things were crazy. He found the opportunity through the volatility. The volatility brought him the opportunity. Look, people are going to make lots of money in the coming years, lots and lots of money.

It's okay for you to have a little peace. This is why everything we've been talking about here, this is why I love reinvention work. It teaches your brain how to get in the habit of thinking thoughts. It hasn't yet thought. It is such a critical skill for the future. We use it first for ourselves to think of ourselves and to grow in ways and to be something that we haven't been before, but that skill.

Ripples out into everything we do and everything we perceive and experience. So think about what [00:15:00] is it you're seeing when you look around? Maybe there is contraction in the industry, and you're noticing that what people really desire is safety, right? So then you can create an offer around safety that might take off like a house on fire.

Ask yourself, what do people truly want? What do my people truly want? And really getting close and ask them, talk to them. Ask people who could be ideal clients and people who just became clients because they're very close to it, right? What is their dominant buying motive? What is that thing pulling them forward?

Maybe your people have this feeling of like feeling so disconnected, like watching the events going on, and they just can't even believe that they're part of this world. They're feeling so isolated. What they really want is connection. Now what I'm saying here is not just for coaches, for instance, who [00:16:00] are creating, you know, coaching package offers.

Maybe you're a supermarket owner. So then you could design events at your store that provide that sense of connection. And don't let yourself at this time get too into your head about, should I, shouldn't I will. They won't. They just test your offer very, very quickly and easily. Low budget, test your offer, get proof of concept for that offer through actual sales.

That is what I did with the seven week reset. I felt the intuitive hit first, but it probably came from keenly observing the industry as, as I always am. I'm so curious about it, and then talking to real people, right? Really helping that kind of give form to my ideas and shape my ideas, and it worked well.

I sold a limited number of them, and I'm using that experience now to turn it into something else. I feel great about it. I feel like there's no way this can't make money. It is such an [00:17:00] amazing offer, and it speaks exactly to what women want and need right now, and it delivers. There's no better feeling than that.

When you really have your finger on the pulse, when you know who your people are, what they want, what they don't want, what makes them tick. It's like my client, Carly said, clarity gives you that confidence. You're no longer just putting things out there and hoping it lands. Really that sense of like conviction and feeling that leads us perfectly into point number three to make money in 2026, you are going to need to lean into emotion with your marketing.

There is so much noise and out there every day. There's twice as much noise, there's twice as much content. It's just being generated constantly. What really drives consumer attention and buying decisions is emotion. We've got to get through all that noise. Neuroscience, marketing studies, they've shown us [00:18:00] that emotions guide decision making long before logic arrives in many, many circumstances, like for example, people who are exposed to emotionally charged product designs or brand experiences.

They frequently commit to choices before their rational brain fully kicks in the brain scans reveal their emotional centers lighting up really early in those decisions. It's as if the logic just tags along to justify the decision they've made. And obviously, I hope, you know, when I'm talking about emotion, I'm not talking about fear and false scarcity, obviously.

I'm talking about connecting as a human right, telling stories, sharing how things felt and feel. Humans relate to humans. Humans need connection, and that is just becoming more and more true. As we interact with computers more and more often, we see the contrast with a real human. So you have a competitive advantage in that you [00:19:00] live and you breathe.

And you know what it is to feel emotion. So use that. Use that advantage in a world that's becoming increasingly automated, that humanity that you have, that is your strategy in a big way. This is something that I have been focusing on a lot more lately. I don't know if you've noticed, but you know me. I love thinking abstractly.

I love the world of ideas and concepts. That's my comfort zone. That's where my brain goes for its happy place. In fact, just last week I did an episode on like the top five concepts that we've created over the years of this podcast. And that place, it's easier for me because with storytelling, I need to remind myself, wait, wait, wait.

They weren't actually there, Jenna. Right? So you need to tell them how it felt. I just think we're all in this together. We're all experiencing the same thing. But no, what were my steps getting there? What was my thinking? And that's just not the way my brain is wired. [00:20:00] I shouldn't say wired. It's not the way I've trained it, right?

My brain by then usually has already moved on to 0.3, four, and five when my mouth or my fingers are typing out 0.1, so I'm reminding myself to pause, right? To get into my body at that time, or to my client's experience or whatever I'm sharing, and just paint that picture. Something that has really helped me is thinking about how this is a gift that we can give people.

How often have you as a woman gonna have a conversation with someone or needed to ask someone a question and you kind of preface it with, oh, I'm sure you're so busy, but Right. And you really don't wanna take so much of their time. 'cause I'm sure you're busy. I'm just stopping by. Or just a quick question.

No, no, no. And then for me, I don't know about you, but I actually bring that into my content as well, where I'm, as you know, a gift to my audience, trying to make it as concise and clear as possible. That has been a wonderful skill for me to build. And [00:21:00] also I noticed that when people, you know, the way that people relax is they'll watch tv.

They'll watch a movie, like they love to be transported through stories. And so I've started reframing my thoughts about this to be, to say that no, these, you know, when I do tell stories, when I do take more time, it's allowing you to like have a pleasurable experience. And I know on the receiving end, I love hearing stories.

I love being caught up in, in the emotion. I love emotional marketing and I love thinking of that as a gift that we give people. It rests, it actually rests their brain, right? This is what we do. We go to social media to scroll. And to rest our brain from all the stressors and whatever it is that we're working on.

We rest our brain through emotion, through storytelling, through cute cat videos, through feelings, feeling good, feeling [00:22:00] charged, feeling, whatever it is. It's nice to give our people and experience of emotion, of true emotion, true connection, and like I said, it's something we've got that no computer has.

Alright, let's talk about the fourth and final point. You'll need to reground into your edge and the value you bring, there is no room to just muddle through it anymore. There are too many offers. There's too many possibilities. In just a few years, McKinsey predicts that half of today's work activities will be automated.

Half of them, I'll link to the study, but the only thing that's gonna make you stand out. Is that thing that makes you stand out? You right? It's what you were put here on earth to do, delivered in your way with your unique perspective. Never has this work been more critical. I remember when I started coaching, before I really started selling, but I was really in the world of it [00:23:00] already.

People could just put out anything and people would buy it. Nowadays it consumers have become much more sophisticated. You don't get people's. Purchasing decisions just because you're a coach or just because you're a supermarket or just because you're an analyst or just because you're an interior designer, we need your edge.

I recommend you approach that challenge with exhilaration. I mean, isn't it exhilarating to know that with these challenges, we are being guided and gifted an opportunity by the universe to rediscover the gifts that we have already been given and that there's a big payoff for us on the other side of that, you know, in the old days, you could get by with hiding, with being undiscovered, right?

With being humble. That's what we used to call it when we shunned our own gifts and downplayed them and said, oh, that thing I was given, it's not that big a deal. I could have spent my entire [00:24:00] life sitting in an office on Union Square with a fluorescent lights sucking my soul and my two weeks of vacation a year, and the world around me would've said I was doing the right thing, that I had found success.

But those office workers, they can't expect those jobs to be around for much longer. Nowadays, our path to impact and abundance lies in aligning with our gifts and actually being able to call them out, identify them, and own them instead of all that forcing and that shape-shifting that we've been brought up to do as women.

Now, this can be very uncomfortable for us because of how we're conditioned. To really, really own it. It's much scarier than just coloring in the lines, but it's also far more fulfilling and potentially far, far, far more lucrative. The question is, are you up for it? Alright, my friend. In this episode, you discovered how to strategically use the current disruption we're [00:25:00] experiencing to make money in 2026.

You discovered how history shows us that the most profitable entrepreneurs didn't just survive disruption. They built their empires because of it. You understand now how to read the undercurrents of human behavior so that your offers hit where your audience wants to buy. And you hear how aligning with your true edge and your emotional intelligence, it's not just a form of safeguarding.

It's what makes your business indispensable. It's what makes it stand out In this new era, we talked about how important it is to not freak out and use this time as your mental training ground. We talked about how to observe those deeper needs of people around you and how to create proof of concept so that you can really lean into your offers.

Just like Carnegie really leaned into his steel production. We talked about leaning into emotion. Connection and seeing your humanity as [00:26:00] a competitive advantage. And we talked about the importance of regrounding into your edge, what you do so, so well that no one else can do in quite the same way you do.

If you think a friend of yours needs to hear this, please share it with her today. And remember, training your mind to think in uncommon ways unlocks whole new levels of impact and possibility. Let's talk again on Tuesday.

Support at The Uncommon Way 10/7/25 Support at The Uncommon Way 10/7/25

Ep 169: Greatest Hits: 5 Game-Changing Ideas Listeners Can’t Stop Talking About

Have you ever had one of those moments where a single idea completely changes how you see business—and suddenly, everything clicks into place?

In this special episode, I bring together five of the most transformative concepts we’ve created here at TUW—ideas that have sparked breakthroughs for clients, clarified direction, and redefined what it takes to grow successful businesses and create successful lives. Whether you’re new here or a longtime listener, this episode is your shortcut to a deeper, more intuitive way of leading your business… the kind that replaces confusion and overthinking with clarity and flow.

Episode Summary

Have you ever had one of those moments where a single idea completely changes how you see business—and suddenly, everything clicks into place?

Inside, you will:

1. Hear the unconventional method that allows you to pursue big goals without being slowed down by the fear of making the “wrong choice.”

2. Find out the fastest –though quite counter-logical–way to grow your business … and hint it is not about hustling harder

3. Get the BTS about how each one of these pieces of intellectual property have benefitted me in my business, so you can see how worthwhile it is to brand your ideas, and so that I can see the world benefit from the deep thinking of smart women with soul, like you!

Press play now to uncover the five most game-changing concepts that will expand your thinking, simplify your path, and help you thrive on your own uncommon terms.

The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.

Each episode from top-ranked women’s business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Resources Mentioned

Episodes Mentioned

Ep #24: Connect the Dots Method: Finding Your People

Ep #2: The Decision Tree

Ep # 32: Choice Neutrality: Ep 32 Should I Say Yes or Should I Say No? (Tapping Into Intuition)

Ep #162: Right Conditions Theory: 162

Ep #140: Constraint Acceleration: 140. “The Surprising Truths That 3-Day Workweeks Taught Me”

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this greatest Hits episode, you'll discover five fan favorite concepts we've shared here at the Uncommon Way that are guaranteed to blow your mind. And improve your business results. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders pitch the rule, book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome. Welcome back to the Uncommon Way. Every so often I hear from listeners and clients who tell me that one concept you shared has completely changed the way I see things.

Well, today I'm bundling five of the biggest, most transformative ideas I've ever shared into this little greatest hits playlist. I know we have a lot of new listeners lately. Thank you for sharing this with your friends. If that's you. And if you heard me on another podcast and have come here to [00:01:00] get more, I don't know, uncommon business advice, then welcome.

I'm so happy to have you. This mind expanding episode will give you a really easy hopping off point for places that you wanna, you know, really dive into a little more deeply. 'cause we are going to link to all of the original episodes in the show notes, so you won't have to go digging through, I guess.

Where are we now? 169 episodes to find what you're looking for. And if you are already a loyal listener, this is gonna be a really fun highlight reel for you. You will hear the unconventional method that allows you to pursue big goals without being slowed down By that fear of making the wrong choice, you'll find out the fastest, though quite counter, logical way to grow your business.

And hint, it is not about hustling harder. And you'll get the behind the scenes about how each one of these pieces of intellectual [00:02:00] property have benefited me in my business. So you can see how worthwhile it is to brand your ideas and so that I can see the world benefit from the deep thinking of smart women with soul like you.

Let's dive right in, shall we? The one that started it all and has brought literally hundreds of thousands of dollars into my business because people hear it and are just so captivated by it, is the connect the dots method. And it came to me as a divine download, really first when I was struggling with clarity, and then second in terms of how to actually bring it throughout every piece of your business that came to me when I was on a sales call.

I was trying to explain to someone how getting really clear is so important because it makes all of your business decisions so much easier later and it makes you so much more willing to persevere rather than veer off track, and it makes [00:03:00] your business more successful because everything aligns. And then I just got this hit about how to explain it.

I said, look, at least for me, when I was trying to figure out. What I really wanted to do with my life and what my business should be about, and then what that even had to do with who I should be working with, or what my offer should be, or how I should be talking about these things. For me, it felt like I was looking up into the universe and all of the stars that I could see in the universe represented all of these different ideas.

You know, I could do this or I could do that, or, oh, there's that one over there. I could also be doing that. And it felt so overwhelming, it would actually put my brain into gridlock. Like I remember times when I was journaling and I just, I had to stop because my brain was that tired. But then I realized, wait, if I am clear on what my mission is, what I'm really here to do, then I [00:04:00] no longer have to look throughout the entire universe to figure out who my people should be, because they'll be right in the vicinity of that star.

I only have to look in that little quadrant of the universe now, and then I can decide, oh yes, those should be my people. And then I've connected the dots between what I'm really here to do and who my people are. And then from there, I only have to look in that area of my people to figure out the best offer for them an okay, great.

Then I've connected that next dot, the offer. And then my final piece is just how do I talk about this? And when you do it this way, all of a sudden you look up at these dots, you've connected these stars, you've connected, and you realize I created a constellation. And the beauty with that is that once you see it, you can never unsee it again.

Now, if you have [00:05:00] ever struggled with second guessing yourself. Or getting really excited about something, but then getting shiny object syndrome and letting that pull your attention away towards something else. You can probably feel the relief that comes with realizing, wait a minute, it's all right there.

I just need to get clear on my constellation. And now I actually have a method for doing that. It just feels totally differently in the body compared to what I was saying before, right? When I was saying no. You need to get really clear first on what makes sense for your business and that'll make your business decisions easier, and then you'll be willing to persevere and all the things I said before then.

Then you'll feel better because everything aligns Suddenly it became relatable, right? It's, oh, it's this constellation. Because the person was like, wait, I know what that is. I've experienced that before. I've looked up at the night [00:06:00] sky and I haven't seen the Constellation immediately, but then someone showed me where to look and wow, now I can't not see it.

That is just what it is. That's obviously what I'm about and what really makes sense for me to be doing be, and that is the piece that always orients you. You can always then get back to that constellation and your golden. So it created a, a felt sense of relief, but it also helps people feel seen because I understand how difficult it is when you have the kind of mind that can come up with idea after idea, and think of thousands of pros and thousands of cons for each of these ideas.

Plus, there are these tangible steps. You just do this first and then you do that next, and then you do that. And this is what we want to gift to our clients, right? And not just to our clients, but to everyone in the world, because we're all here creating impact, creating some sort of change. And that [00:07:00] means that we're always enrolling people into this new way of thinking, into this new way of being and showing up.

And when we can gift them a really bite-sized but also meaty way to see what we're talking about. That's when we help people get better results, and we see that reflected in our business as well. So let's talk about the second concept that landed really well for people in my orbit. This one is called the decision tree, and it was created to help people who were not necessarily struggling with the big, big questions of who are my people now and what is my right offer now, but often with the day-to-day decisions.

All of these small bite-sized decisions that you need to make constantly as a CEO. And again, I reflected back on my own experience, but also on the experience of society at large because I realized there is a way that we are taught to make decisions. [00:08:00] And this way is actually what keeps so many women from showing up as powerful decision makers that can really trust their decisions.

Every time we are holding ourselves back, second guessing ourselves, trying to figure out the right way, thinking we might do it the wrong way, it is eroding our power. Everything in our world hinges on our decisions. My decision to not get help with clarity and with how to move forward in my business, it cost me two decades and one of my newest clients now.

She's felt moved to shift and start helping a a different type of woman, but making that decision is something that she has been sitting on for two years because of course, since we're little girls, we're taught a look to be good, smart, logical adults. To make reasonable, rational decisions, you [00:09:00] need to look at your two choices and then make a list of pros and cons for each one, and then your decision will become clear.

If only. If only it worked that way every time. I think that actually does work when there are two choices and maybe a few pros and cons for each one that can work. But if you are like me and the women I've worked with, we can come up with hundreds of choices and we could come up with so many pros and cons for each one.

And the human brain just is not designed to compute in that way. It creates total gridlock. And as I said before, it wastes a lot of time. And as I considered this more and more, I thought it's like going leaf by leaf through a tree, trying to find that perfect leaf, which is your decision, right? And holding up one leaf to the next leaf and trying to look at the pros and cons, and then [00:10:00] holding that up to another leaf and trying to the find the pros and cons.

Trying to go throughout the whole tree to find your perfect leaf, but wouldn't it be easier if instead of that you just started with the trunk of the tree? Now, I talk more about this in the podcast episode, but that trunk of your tree is the thing that really matters most. It could be the thing that you're here to do, but it could also be the growth edge that you are working on in your business at that moment.

Or the highest imperative to you. And when you know what that is, then when the trunk starts to split into branches, you just go with the strongest branch, the one most likely to fulfill that goal. And then when that branch splits, once again, you go with the strongest branch and you keep doing this and use that method to finally arrive at your leaf.

That's where things start getting really interesting. Right. [00:11:00] Think of the difference between going leaf by leaf versus starting at the trunk and going trunk branch, branch branch, stem leaf, boom, done. And if your brain ever starts to ask you, wait a minute, why are we doing this again? You're like, remember, trunk branch?

Branch branch, stem leaf done? You might not have thought about it this way, but I encourage you to challenge your thinking, to just explore the idea that so many of the things we've been taught. Are actually what are getting in our way for this new way of creating in our life, creating money, creating impact, creating our sense of fulfillment.

There is so much explosive change happening right now, and we need new tools that really work for the situations that we are encountering. And when you have something like this that can really help people and really land for people with this one in particular, I remember. There was a [00:12:00] client, crazy set of circumstances.

She wasn't even looking for a business coach. She just happened to pull out a t-shirt from a retreat that she'd been at that was called like an uncommon way of living. It sat on the shirt or something and she thought, huh, uncommon way. That would be a really cool name for a business. And so she googled it and she found me and was really called by the words on my webpage after she went to the website and was intrigued by the words that she found on the page.

So she decided to hop over to social media and she saw a video that I had created about this concept of the decision tree, and she said that one video sold her. She immediately booked a call and became a client because that was exactly what she had been struggling with, and she could see that is exactly what she needed.

Concepts are powerful you all, and all it really takes is for you to say it in your way to give your perspective. How often has it happened to you that you've [00:13:00] heard something? You get it kind of rationally, but then you finally hear it from someone who just says it in a certain way that makes it click for you, and that's the thing you'll never forget, and that's the person that you start to trust and wanna learn from or be around or work with or whatever.

Be friends with. Okay, let's talk about the third one. Choice neutrality. What I started to realize when I was teaching women these tools of the Connect the Dots method of the decision tree method for decisions was that there was interference when it came to hearing their intuition, when it came to knowing what was right for them, and that interference were their doubts and fears and conditioning.

I'll give you a quick example. Say, you come to me and you tell me, Jenna, I want to create an uncommon business. I wanna create a business where I do not have to be front and center at all, where I'm completely behind the scenes and I just [00:14:00] feel myself called to that. Like I feel myself. Every time I think about stepping in front of the camera, I just know that is not meant for me.

Now, at first glance, you might think, wow, this woman, she's very decisive. This is wonderful. She really knows herself. But what I was starting to find out is that what was really behind that was a fear of visibility or a fear of failure, or lots of perfectionism, and all of those were just unhelpful thoughts that were handed to that woman long ago that she didn't even realize she was carrying around.

And those fears and doubts have a way of masquerading as intuition, as knowingness. Now, there actually are textural differences in the way that energy feels in your body between pure intuition and this kind of more fear fueled sense. And I love helping people hone the former. But even if you haven't built that muscle yet [00:15:00] of really tuning into your intuition.

This concept here of choice neutrality can be a total game changer. You might not have thought about it this way, but if you can make both of your choices feel equally good to you, and at the same time, see how both of those choices might not be good for you. When you can develop your brain around all of those to the point where the choice becomes neutral.

Where either way you'll be fine and or either way, there are risks that you are willing to stomach. When you get to that choice neutrality, that is when you have an entry to hear that intuitive voice, to hear what is actually right for you and aligned for you. We do this all the time in my programs. My clients get very, very used to it.

They'll maybe come to me saying something like, I don't know. I wanna sell this thing at this [00:16:00] price, but I'm just not quite sure. And I'll be like, okay, great. In what ways could that be great for you? And in what ways could that be great for your clients? And if they're comparing that to either a higher or lower price possibility, I'd be like, okay, great.

In what ways might that be the best possibility? And in what ways might it backfire? One of my clients, Carrie, had a really fixed frame about the benefits of lower versus higher prices, right? Lower was always better. Higher was always worse. But when she stretched her brain in this way, which I call mental agility, right, the ability to bring your brain fully into one position versus the other, she realized that some people might actually be turned off by a lower price.

They might actually feel less connected to that offer, whereas with the higher price, they might feel safer, they might feel more secure, and this had [00:17:00] just never occurred to her before. But she realized that when she went into a drugstore, she never bought the very cheapest brand. She just didn't, she didn't trust it, and it had never occurred to her that maybe her audience was thinking the same thing.

So it's a very common trap to really feel like, no, I just feel like this is what my people really want. I just feel like this is what they're yearning for. But actually it's a projection of yours. You feel like this is what they are yearning for, and it's only through creating this choice neutrality. It doesn't mean that you always have to then side for the thing you weren't expecting, of course.

But it creates this even playing field. And once you do that. You are choosing from abundance. You're choosing from possibility rather than lack, and this one concept has saved my clients so much time and so much spinning in patterns that [00:18:00] really don't serve them and outdated ways of thinking that are not part of their new business because instead of knee jerk reactions, they're challenging their brains to think thoughts they've never thought before.

And once you've done it once, it feels fucking amazing. It feels so expansive. It feels like you have the universe at your fingertips and you just get to play. You just get to choose. And that is true liberation. Alright, number four. This is one I have been talking a lot about lately, but maybe you're coming to this episode six months from now, and this is the first time you've heard it.

And it is the theory of right conditions. I love going hiking here in the hills around my house. The part of Myorca where I live has this amazing protected mountain range and the mountains come straight down to the sea. So whenever you're [00:19:00] hiking, you're bound to get some amazing views. And since we're an island, the air just feels so clear and so pure.

And I started noticing these olive trees everywhere. Often they're just growing straight out of the cliffs, like right out of the rocks, and yet they're thriving there. I thought, how amazing is it that these plants really don't need anything other than the conditions around them and who they are to thrive?

And this concept was a really fun one to create because it came about very organically. I have a beloved verb baby named Skye, and she is a Border Collie, which is a very, very active breed. But she's about 10 now, and kind of since we moved here, we've noticed that she just didn't have the same kind of spark that she used to have.

Whereas before she would just run endlessly after balls and always wanted to be out ahead of us and exploring [00:20:00] trails. She just seemed more tired. And at first we thought, oh, okay, well it must just be the heat here. And then in winter we didn't really notice that much of a change. And so my husband and I started like exchanging these like, oh, that's just the way it is.

Kind of glances like, I guess she's just getting older. And it was sad, but that's the natural course of life. Well, then she got this stomach bug. We ended up putting her on like a really clean diet of just rice and beef to help her little digestive system regulate again, TMI. But stick with me here.

There's a point. Well, would you believe she just bounced right back to her normal self? And I remember thinking at the time, I don't know where this is going exactly, but I just have to write about it. So I sent out a newsletter where I was telling this story. And how much it made me think about how so often we just need to change that one thing, [00:21:00] right?

We just, there's just been this one thing that wasn't quite right for us and how beautiful it is that we can bounce back so quickly into thriving. So in the following week, right? I'm letting this all settle. I'm wondering like what needs to come out of this, where it's going? I was hiking, which I love doing in the hills around here.

We, the part of Myorca we live in has this gorgeous protected mountain range, and it's the place where mountains come straight down to the sea. And so whenever you're hiking, you're gonna get a gorgeous view at some point. And one thing I've always loved here are these olive trees that will just grow right out of the rocks, right out of the hillside and seem to be thriving.

And yet, if you think about it. This isn't like cultivated farmland. They just naturally thrive. And so thinking about that with sky and then these conditions for plants, I started thinking about how true that is in [00:22:00] nature. And then of course I got totally interested and I started researching all I could and found out that these olive trees can live for thousands of years.

But the interesting thing is that if you transplant them. Into land that supposedly on paper looks like the best farmland in the world, like the Mississippi Delta, just really nutrient dense soil, lots of humidity, lots of moisture, they'll wither and die. They actually need the tougher conditions, the more arid, rocky conditions that they have in their native habitat.

Again, if you look at nature, you will see this everywhere. What thrives so easily in one area with one set of conditions would not do well in the other and vice versa. And it just hit me that this is everything that I know to be true about business. Having worked with over a hundred women to align their [00:23:00] businesses to what really works for them to find their uncommon way for thriving, and so often it's not this complicated adding on of doing this or becoming that.

It's actually just leaning into the right conditions that work for you. I have had so much fun developing this concept and seeing how well it lands for so many women. I was at this fun dinner event the other night where you meet up with strangers and have either an appetizer or a main dish. When someone asked what I do, and I shared that this is really what my work centers around, there were other women entrepreneurs at the table and unsolicited, they all lean forward, captivated and said, I think I need to work with you.

Now, believe me, I've tested many frameworks over the years that do not get that kind of response. But when you keep thinking these things, you keep producing them and testing them with real people. You can tell right away [00:24:00] when you've come up with something that really hits the mark and right conditions theory is that it is the why behind the uncommon way.

It's not just we are being uncommon in order to be uncommon. It's not that we believe we have to be the boldest and brash in order to stop the scroll or attract views or whatever other lingo is out there. It's that by leaning into our right conditions, our uncommon way, what's right for us, that is what inevitably creates our thriving.

I really believe that we were put here with special gifts in order to further our work in the world. The sad thing is that often these quote unquote gifts, we don't perceive them as gifts. We might perceive them as something completely ordinary that everyone else can do too, or we may even think of them [00:25:00] as detriments as something we're ashamed of.

But as you become more and more of who you are. As you trust yourself more, as you express yourself more, allow more and more of you to guide the strategies that you use, the ways that you show up, the things that you talk about that attracts universal support, it attracts your right people and it leads to abundance.

Just like in nature, all around us, the natural state is abundance. Now, remember I talked about mental agility? Let's bring in our fifth and final concept because it might seem like it's the exact opposite of what I was just talking about, but this is the idea of constraint catalysts, voluntary constraints that we put on our business that actually catalyze growth.

Now, we do [00:26:00] also see this in nature. So, for instance, the olive trees may go through months of drought in hot, dry summers here, and that actually makes them stronger. Redwoods in a forest get very, very little light when they're saplings, and this actually creates stronger wood, the trees that get more light in the beginning or more susceptible later on to disease or to windstorms.

And too often we shy away from pressure. When really that's the exact thing that's going to help us grow. Maybe you were like me and thought that when you had a child that was going to completely detract from your business, that your business would inevitably suffer when your attention was pulled in a different direction.

But what I, and most of the moms I know have found is that what really happens is we are forced to expand our capacity. We really see what we're capable of. We come up with systems that [00:27:00] help us work faster. We become more disciplined, we become better managers, we become much more creative. So constraint catalysts are just this.

They're shortcuts to your creativity and your problem solving and your growth, and they can come about in many different ways for many months. Here on this podcast, I was talking about time as a constraint. I was talking about when you shorten your work week, how you're forced to make decisions and priorities in your business that you might not have made for a couple years down the road, and how that helps you scale so much faster.

How maybe you uncover some mindset block that was really keeping you from making your business more efficient. But time is not the only constraint. It can be really helpful to just choose on purpose to constrain your operating budget for a while to constrain your lead acquisition methods [00:28:00] rather than spreading yourself so thin.

And most of us freedom loving people won't naturally think that constraint will help us, but again, this is the mental agility I talked about or really considering possibilities you hadn't thought of before, and that's where it gets really interesting. So in this episode, you have learned about the Connect the Dots method, the decision tree method for decision making choice neutrality, the theory of right conditions and constraint catalysts.

You've seen how it's possible to pursue big goals without being slowed down by the fear of making the wrong choice, and you've found out that the fastest way to grow your business is often not about hustling harder. But it's about purposely constraining one area to help you grow into who you are becoming anyway.

And you've heard about how these pieces have [00:29:00] actually benefited my business in really concrete ways. And I hope you are walking away from this, not just with an expanded set of ideas and feeling that fun tingle of possibility and what if, but that you are also inspired. To create your intellectual property.

There's something new that I have in the works well. It's actually more of an evolution of my newest offer, which is the seven week reset. I'm gonna be sharing details in the coming episodes, but one of the pieces that it will include is support in creating your own intellectual property. So please tune in.

We've got some really exciting things coming. And remember, when you train your mind to think uncommonly, it unlocks completely new levels of impact and possibility. Let's talk again on Tuesday.

Support at The Uncommon Way 9/30/25 Support at The Uncommon Way 9/30/25

Ep 168: From Push-Pull Energy to Full-Body Yes: 3 Essentials for Thriving Naturally in Business

Have you ever wondered why some entrepreneurs seem to thrive with ease—and what they might know that you don’t?

The truth is, success doesn’t come from following someone else’s formula. It comes from creating the right conditions that let you flourish naturally—just like an olive tree that thrives for centuries without irrigation. In this episode, you’ll uncover the hidden factors that may be holding you back, and the shifts that open the door to greater ease and expansion.

Episode Summary

Have you ever wondered why some entrepreneurs seem to thrive with ease—and what they might know that you don’t?

Inside, you’ll hear:

The three essentials for creating the right conditions for YOU—the ones that allow you to thrive naturally and sustainably.
How one of my clients potentially grew her wealth by $27 million through a single conversation with the right people.
Why push-pull energy is the #1 hidden force keeping women entrepreneurs from experiencing both success and ease—and how resolving it changes everything.

Press play now to discover the three essentials that will help you create the conditions you need to thrive in business—starting today.

The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically.

Resources Mentioned

Episodes Mentioned

160. 3 Breakthroughs That Take You From Getting in Your Own Way to the Business You Really Want

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this episode, you will discover the three essentials for thriving naturally in business, finding those right conditions for you. That will bring you from push-pull energy into a full body. Yes. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders niche the rule book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome, welcome back to the Uncommon Way. We went on the funnest excursion the other night.

It was a restaurant sampling experience in Palma, and it was set up so cool because you would go with people you'd never met before and you'd sit around and you'd have an appetizer and a glass of wine, and then after an hour time would be up and you'd go to the next restaurant that was on your map.

And you'd meet up with totally different people and have your main course and a [00:01:00] glass of wine, and then there was a dessert following as well. So you got to interact with all of these different people and try all of these fantastic restaurants. Oh my gosh. They were so good. And at one of the tables, someone asked me what I did, and I decided to use one of my favorite methods that I have for networking rather than just saying, oh, I'm a business coach.

I try to create a more memorable experience for people. So I was talking about the idea of right conditions, which I've spoken about on this podcast in the last episodes, but really the essentials of what goes into making that possible. And all three, there were three other entrepreneurs at the table, all of them lean forward and they were like, tell me more about that.

I think I need that. And right then and there, of course, I knew. That other people must wanna hear about it too. There's no way I can have three people there and not have someone else in the world that really needs to hear that. So [00:02:00] this is going to be a very fun episode. I'm gonna talk about those three essentials, those three core essentials of creating the right conditions that naturally allow you to thrive naturally and sustainably, right, that you can keep going with it.

Like an olive tree that thrives naturally for thousands of years in the right environment. You'll also hear about how one of my clients potentially grew her wealth by $27 million through one conversation with the right people. And why push-pull energy is the number one hidden force keeping women entrepreneurs from experiencing both success and ease and how resolving it changes everything.

So let's get into it, shall we? The first thing that needs to happen, and I'm going to stick with the nature metaphors here. You really need to do the weeding. You need to remove what doesn't nourish you, and that seems pretty common sense, but it is [00:03:00] amazing how often women will prioritize other things rather than doing this basic thing first.

I imagine it, I don't know. I don't know a lot about gardening, but I imagine it like trying to get all these fancy nets around the bush that you're growing and all of these like splints that'll help it grow straight and all the perfect organic insecticide. I guess that's an oxymoron, isn't it? And you doing all these things, but meanwhile, there are all of these weeds that are just choking it at the roots, right?

Choking out all of the nutrients, and you haven't even addressed that. So in our world, those weeds look like things like mindset blocks, limiting beliefs, but also the static that our own resistance that gets in the way of us receiving. And I know you know about mindset blocks and limiting beliefs, and in fact, I've been speaking about them in the past episodes recently a lot because they are so important.

But so is the last thing I [00:04:00] mentioned, the the static and the resistance. Because the question is, are you sending mixed signals to your own future? Most women are, they're asking for growth with their words, right? But then unconsciously they're blocking it with their energy. So it's like someone on a date saying, come closer.

Come closer with one hand, but then the other hand to say, not too close. That push-pull energy really confuses the universe. It confuses your clients, confuses opportunities that may or may not be right for you. Are they're not sure. Are you the one or are you not The one? Should they go onto someone else?

And it even confuses your own brain, right? Your energy has to be a full body. Yes. And until you resolve that push pull, you're always gonna feel like you're hustling harder than you should be. So in a recent episode that we'll link to, I talked about my client, Lindy, who came to me saying she really wanted to clear up space in her calendar so that she could expand her [00:05:00] chain of stores.

But deep down, she really didn't want to take that kind of leadership on because she felt like she was so much better kind of being in the weeds and she didn't wanna fail. And we see this all the time. I'm sure you've experienced it. I have definitely experienced it. And often it's based on some kind of belief that we just, it has somehow lodged in our brain that it's true.

And that's just the way, it's one of my most recent clients also wants to expand her business, but she's worried that it's just gonna require so much of her, right. So much energy that she just doesn't have to give. And that push, pull energy has really been holding her back. I had a client named Crystal who really wanted to exit the industry that she loved so much, which was health and wellness coaching, because she had convinced herself that it was so hard to work with clients in that field because you were always having to drag them along to the results that they say they wanted.

But it [00:06:00] turns out that wasn't true. But we can see why. If your brain thinks it's true, of course you're not gonna pursue growth in that industry. I helped her to create some clear decisions about who she wanted to work with, and then go out and really capture the language of those kinds of people, and that way build evidence in her mind that those people really existed, and then she could lean in with this really clear choice, clear decision energy.

Book out her group program in one go with really aligned clients. Now, full transparency. I'm not saying it's always like that. I'm not saying you make one clear decision and all of a sudden you get booked out. But honestly, it has happened to me and it has happened to clients of mine. And so I do think it's important to at least show what's possible.

And because I know how important it is to see what's possible. I make really strategic decisions about what I'm asking clients to do based on what I know their growth [00:07:00] area is. So for instance, when I held a retreat for the Clarity Collective, we went to a luxury resort in Mexico and it was all inclusive.

They were waited on hand and foot. It was the most delicious, I was about to say decadent, but I guess it was decadent, but it was also just delirious delicious experience. For a lot of us women who are used to giving and giving and giving and not receiving it created some friction. It's like, oh, is this really right for me to live this way?

Is this really okay? Should I feel guilty? Is it too much? Is maybe the other shoe gonna drop if I'm, is it fair for other people to not live this way and for me to live this way? And it, it was an amazing. Relaxing retreat, but it also kicked up a lot of resistance on purpose so that we could clear that static and allow them to move into that life because they all wanted that life, but they also all didn't want that life.

You get me? [00:08:00] Right? And that leads really well into the second essential, which is expanding your pot. Again, I'm sticking with the nature metaphor. But often when you buy a plant at the nursery that's just flourishing with flowers, it's because it has reached its full potential in that pot, but then it can start to wither when you get home and it's because it just needs a bigger pot.

Now the roots need more room to expand and grow. And for us, unfortunately, we keep ourselves in these smaller pots in environments that don't really serve us in ideas about what we can and can't create. It's not our fault, it's just that we haven't been exposed to broader ideas. We haven't been exposed to a group of people who are all making seven figures and therefore it's easy for you to do the same or who did it this way, and therefore they know that you can absolutely do it that way.

You've never even considered that way. You've been knocking your head against [00:09:00] the wall over here trying to do things this way. Again, we think we're swimming in an ocean of possibilities, but actually we're in a fishbowl inside the ocean, and that fishbowl is our mind and it keeps us going round and round and round with how we think things need to be.

Once my mastermind was having a conversation about our five-year vision, and one of the women shared that she thought about selling her business and she kind of looked at us a little shyly and she said, and I'm thinking I might wanna sell it for like $3 million. And we all stopped and immediately told her, no, no, no, no, no.

That was bananas because it was already earning almost seven figures a year. So why would you sell something where the lifetime value is obviously so much higher than the price you're selling it for? And right then we said, we see something more like 30 million. Obviously that was completely new. Blew her mind.[00:10:00]

But she was able to acclimate to it in her body and within a month or so she was, that's what her goal was. That's what she was starting to talk to people about and that's what started feeling natural for her. And therefore, there was no way she was going to sell that amazing business for 3 million.

Maybe you all are like me, that you used to have a corporate career and everyone around you just thought that you should be happy with that. Maybe there was that little voice in you saying, but there must be more to life than this, right? There must be more. My potential must be bigger than this. But at the time, I had never heard of coaching.

I had never heard of any business where you didn't need to get a loan for capital to open it. Therefore, it didn't even occur to me. My pot was just too small for too long. I was like, I knew I wanted a business where somehow I could travel the world and be location independent. Did that mean I needed to be a travel agent?

I just couldn't figure out the [00:11:00] pieces. But if I'd had someone that could say, Hey, look, you know, this is absolutely possible for you, or I'd had a group of friends that were already living it and or working towards it themselves. My life would've been very, very different, and I would've started this business a decade sooner.

Absolutely. Hands down. And the third essential. I couldn't really think of a gardening metaphor for this. You let me know if you think of something, okay. But it's really leaning into your uncommon way, aligning with who you are. An olive tree doesn't try to be an apple tree, right? Nature isn't hustling to make things happen.

It is abundant, right? It thrives naturally by being exactly what it is. And it also never says to the tree next to it, oh no, no, no, you take the water because I don't want the water. I heard that from a coach once. I thought it was so profound. 'cause so many of us do that unconsciously. But nature just [00:12:00] receives abundantly and it gives abundantly being exactly who and how it is.

So will you. Trying to be the apple tree, that's the hard route. What you were given is exactly what you need to do your best work and live your best life. So what is your uncommon way? What are those gifts and what are those needs? What are the daily conditions you need so that you can tune in? When you know who you really are, what your secret sauce is, and then you have strong clean decision energy around what you wanna create, who your best fit clients are, who you wanna work with, what you're moving towards right now, how big you want your business to be.

That is when everything moves. Back to what I was saying, right about this push pull energy. Your energy, it's like a magnet. And if part of you is pulling in and then the other part's pushing away, everything's polarized. Nothing sticks. [00:13:00] But again, when it's Oh, so decisive. Right. And when it's just this full body, yes.

Both consciously and subconsciously, you easily attract what you've been waiting for. If not, if it's muddled in consistent energy, you tend to get muddled in consistent results, which is where the majority of people unfortunately, spend their lives. Like I've had several clients who just really undervalue the things that come really easily to them.

And so they're convinced that that can't be the thing that they should be honing in on or selling or talking about. It's so evident to people around them who can see what a special trait that is that they have, or a special skill that they have. But I suppose it's just human to undervalue what seems so normal to us.

I can't describe how amazing these olive trees are around here, like the swirls and curls around these. Ancient trunks of these trees and [00:14:00] how they formed. It's just mesmerizing to me. I'm gonna, I'll post pictures in my stories this week of some of them, an olive tree. Were like, no, no, no, but I really wanna be like an apple tree.

It would just seem so unfortunate. That's the best word. I can come up with such an unfortunate waste of who it is and what it was given and what it's really here to be. So in this episode, you've learned about the three essentials for thriving naturally in business, really creating those right conditions for you.

The first is about weeding things out, doing the weeding, and hopefully, you know, I do have a very special offer, which is a seven week reset for anything that you think might fit in this category for you. Any mindset block, any limiting belief. Any static that you have that's blocking your way to receiving, let's clear that out.

The second essential is [00:15:00] expanding your pot, getting around other people that can help you see bigger, and I forgot to mention that it's actually a skill you can build as well, to think thoughts you haven't thought before, to stretch your own mind in that way, and that kind of skill building is really more appropriate for my mastermind program, the Clarity Accelerator.

And then obviously in that same program, the main focus is leaning into your uncommon way, but whether you choose to do this work with me, with my clients, or on your own or with somebody else, those are the three essentials. Weeding out what doesn't nourish you, expanding your pot way beyond what seems currently likely or possible for you.

And then aligning with who you are, leaning into your uncommon way and owning that. I'm thinking about maybe releasing a guided meditation around these subjects. Those are so fantastic because when you are listening, your brain can't [00:16:00] do two things at once. And so when you're really absorbed and listening something, it allows a space, it allows an opening.

It helps you adopt those beliefs and create change more than when your normal brain is activating and you're thinking about all the but what ifs. But could it be, but wouldn't that mean that you know all the objections that come up in your brain to these new ways of thinking? I remember my coach when I was first starting out in business and I had so many different hangups.

She would create audios for me, and I would listen to those things. 24 7, well, obviously not 24, but my waking hours, walking the dog, washing the dishes, driving in the car. It was just all I was listening to make sure that my brain was just being bombarded by these new ways of thinking that I really desperately needed in order to clear the weeds, get rid of all of the gunk that just was not serving me.

So if you think that would be helpful for you based on what we've been talking about today, or you [00:17:00] can just relax into the thoughts about what you know to be true about you, about how close you really are, about how maybe those fears that you have or those worries, concerns you have are actually just static to your own receiving.

Just hop into my dms and let me know. Alright, my friend, have a wonderful rest of your week and let's talk again on Tuesday.

Support at The Uncommon Way 9/23/25 Support at The Uncommon Way 9/23/25

Ep 167: Disruption Is the New Normal—Do This to Lead and Live Well During Chaos and Difficult Times

Are you waiting for life to “calm down” before you can finally breathe, focus, and thrive, but that day never seems to come?

If you’ve felt paralyzed by uncertainty, drained by constant disruptions, or discouraged by the state of the world, you’re not alone. But what if there’s a way to both lead AND live well, right now? In this episode, you’ll discover how to thrive even if disruption actually is “the new normal.”

Episode Summary

Are you waiting for life to “calm down” before you can finally breathe, focus, and thrive, but that day never seems to come?

In this episode, you will:

Discover why waiting for things to “calm down” is the biggest trap keeping you from the life and business you want—and learn what to do instead.
Learn the two essential practices that allow you to thrive in an era of nonstop disruption, even when the world feels overwhelming.
Hear how leaders like Mandela, Frankl, and Schultz honed their minds and leadership in the midst of chaos—and how you can apply the same principles to your own challenges.

Press play now to reclaim your focus, energy, and joy—so you can lead and live well no matter what’s happening in the world.

Resources mentioned:

Ep# 98:Detox From Overwhelmed Hot Mess To Create More Easeful Business Growth as Women Entrepreneurs With Lauren Dito

122. Turn Catastrophe Into Triumph in 3 Steps: What We Can Learn From the U.S. Election

Fact checking organizations:
Snopes (snopes.com) – one of the oldest fact-checking sites, covering viral rumors, memes, and breaking stories.

PolitiFact (politifact.com) – focuses heavily on political claims in the U.S.

FactCheck.org (factcheck.org) – nonpartisan, often digs into statements by public figures.

Poynter’s International Fact-Checking Network (IFCN) (ifcncodeofprinciples.poynter.org) – global network of vetted fact-checking groups.

Google Reverse Image Search or TinEye – check if an image is old, repurposed, or from a different event.

InVID & WeVerify (browser plugin) – helps analyze videos and images for authenticity.

Wayback Machine (Internet Archive) – see if a page has changed over time.

Links mentioned:

Miller, Claire Cain. “The Relentlessness of Modern Parenting.” The Upshot, The New York Times, December 25, 2018

https://www.nytimes.com/2018/12/25/upshot/the-relentlessness-of-modern-parenting.html

FBI hate crime statistics https://www.fbi.gov/how-we-can-help-you/more-fbi-services-and-information/ucr/hate-crime

Global Sustainability article https://www.cambridge.org/core/product/identifier/S2059479825100185/type/journal_article

Through the Darkness movie
https://danainouye.ac-page.com/through-the-darkness?test=true

https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier McKinsey report titled “The Economic Potential of Generative AI: The Next Productivity Frontier” (June 2023).

Boston Marathon bombing study: https://pubmed.ncbi.nlm.nih.gov/24324161/

Social Media

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In this episode, you'll learn the two essential things that ensure you lead a business well and live your life well. In an era where we will likely witness even more disruption in the coming years. And why right now is actually a one of a kind opportunity. Welcome to The Uncommon Way where high-achieving women entrepreneurs and leaders pitch the rule book and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power moves to help you attract ideal clients, a leverage your unique genius and scale with freedom. Let's dive in. Welcome. Welcome back to the Uncommon Way. Who could use an injection of hope today, along with straight talk strategies to not just survive, but actually thrive during these turbulent times?

I could. I bet you could too. Times are challenging. You feel it? I feel it. Everyone feels it. But what if the turbulence around us [00:01:00] isn't just draining you? What if it's actually your training ground, the place where you can cultivate clarity and resilience and leadership that doesn't waver no matter what the world throws at you over summer.

You might've been distracting yourself with summer busyness, or you might've been paralyzed with dooms scrolling, but now that falls here. It's time to step into a new operating mode. All signs point to continued challenging times in the years ahead, and I'll share some really interesting facts about that soon.

But here's the reality. We have no idea exactly what kind of world our children will grow up in, but we do know that the time between that future and now is gonna be bumpy if we keep waiting for things to calm down. Waiting for the perfect moment to just breathe. We'll, not only be disappointed. We actually risk our dreams evaporating and our lives passing us by.

Yeah, it sounds [00:02:00] sobering, but this is actually a really positive themed episode. But the straight talk is that disruption is no longer just an interruption. It's the new baseline. This episode, it's both an outstretched hand and an invitation to an uncommon path. The only true path for leaders now, a path that leads not just to coping.

To thriving even when everything feels uncertain. I wanna help you frame the time ahead in the most empowering way and give you tools to lead and live well no matter what's happening. In this episode, you will discover why waiting for things to calm down is the biggest trap, keeping you from the life and business you want, and learn what to do instead.

You'll learn the two essential practices that allow you to thrive in an era of nonstop disruption, even when the world feels overwhelming. And you'll hear how leaders like Mandela, Frankel, and Schultz honed their [00:03:00] minds and leadership in the midst of chaos and how you can apply the same principles to your own challenges.

That's exactly what we're diving into today. By the end, you'll walk away with clarity, with insights that you can actually start acting on, and a sense of hopeful agency that you get to then carry into every decision and every single day we'll talk in a bit about why we're not headed back to unquote normal and how this is what normal looks like now.

If you end up agreeing with that perspective, then the question isn't, when will things calm down so I can finally breathe? The real question is how can I create the conditions to breathe and thrive right now? Even though I have spoken with many women this summer who are stuck in a holding pattern, waiting or waiting for things to calm down, waiting for summer to end.

Waiting until after a [00:04:00] move, waiting for their kids to get a little older, waiting for all these unusual circumstances to just mellow out, waiting for the economy to rebound, waiting for politics to get back to normal, and then finally they will be able to get back to normal. And typically for my clients, normal means devoting themselves to very meaningful work that stretches them because they can.

Because they wanna see what they're capable of and also they wanna start making more time for themselves and the holistic picture, all the things that matter in their lives. But right now, everything feels so crazy and exhausting. I have a client with a fairly new business and two children under five.

She's often solo parenting while her partner travels. She's juggling social obligations, volunteering as a room mom. And also often just feels flattened by everything happening in the country and on the planet. [00:05:00] She told me recently, after several sleepless nights, maybe I just have to accept that this is a season of my life and take a step back.

Another woman, a highly successful entrepreneur with raving fans, told me that with every new headline, she wonders what's the point? Does it even matter? The work she once did passionately, even for free, now feels heavy. She can barely drag herself on camera to do the weekly training that her clients are hungry for.

I resonate deeply with both of them because I've been there too. Whenever I speak about anything here, it's because I've walked the path myself. I've trialed errored, wrestled with the big questions tested solutions. I'm about maybe 70% on the other side, and then I'm able to share what's working for me and my clients if I've had time to test some of these things with them.

A year ago, if you listened to my [00:06:00] episodes, you'd hear a version of me waiting for things to calm down to settle, because in addition to the headlines that affect us and disruption in the coaching industry, and being a mom and a CEO and having parents getting older. My family also decided to totally rebuild our lives from the ground up in a new country, including buying a home here that had some issues to work through.

And I started noticing my interior dialogue and I started noticing my interior dialogue was all about, it has got to calm down. Eventually I'll just push this out a ways until things settle down, or even, why am I attracting all of this chaos into my life? What am I doing wrong? As I looked around, I realized things wouldn't necessarily calm down, and my growth edge was in accepting that and creating new solutions.

So I dove deep into the words of history's great leaders during upheaval, absorbing their [00:07:00] teachings. I worked these themes through my body. I consulted energy healers. I processed everything with my coach, friends and mentors. And as I've come to a far more peaceful place, here is what I've taken away. A stop waiting for some imagined future.

We are living in a time of upheaval. B, when disruption is the baseline, resilience isn't optional, it's essential. And C, the upside is that those who learn to lead well inside chaos will be the one shaping the businesses and lives that flourish now and in the future. If you are the kind of person who feels knocked off your game by simple life events, international crises, or anything in between.

Now, not later, is the time to develop resilience and the ability to stay relatively unruffled. Of course, we all take hits. We nurse wounds, we recharge as needed. [00:08:00] I'm not saying we become robots. I used to have an acupuncturist who would tell me, Jenna, your energy is like this. And she would motion up, down, up, down.

And we wanna see it more like this, flat, steady, and that's more of what I'm talking about. It just took me 30 years to cultivate it. So ask yourself, what is your general disposition right now? Are you resilient and unflappable or not? You'll know the answer. If you have been feeling like it's all too much, you are not weak, you're human.

For hundreds of thousands of years, our biology acclimated to pretty predictable rhythms. People would live in one town their whole lives. Things didn't change much. Maybe a crop failed. Maybe there was a war. But then life returned to a baseline and people rebuilt. So of course, everything going on today takes a toll.

Even the constant, you know, higher [00:09:00] stimulation of, of the content we read is not what we're wired for. Can you imagine a time when people would sit on their front porches, rocking back and forth, maybe chatting with a neighbor? That was the stimulating event of the day, or when radio came along, a 30 minute show was a big deal.

Now we are bombarded constantly with sensory stimuli, even though our biology has not evolved to handle it. On top of that, we're dealing with social, political, economic stressors, and that a lot of those just didn't even exist before. A friend of mine recently came back from the US and said, everyone, even people you pass on the street, they're all so stressed, even more than usual.

10 years ago, she was living in Korea and I was in Japan, and we'd talk about how jarring it was to visit the states. It felt so stressful. We wouldn't realize that until we'd been outside of it and then come back into it. But now [00:10:00] stress is amplified even more, and pretty much the whole world is feeling, at least the tremors of what's happening in the United States.

Understandably so. Inflation keeps rising at a time when jobs and income don't feel as secure. Your loved one might be losing medical coverage and you don't know if they're gonna get care. Or maybe you're in the middle of some home renovation and you've paid for all the supplies, but then construction halted 'cause everyone's afraid to come to work.

Or worse people you know from your community disappeared like a puff of smoke. There's the rising authoritarianism. You know, all of the social upheaval institutions are eroding. You're watching absolute devastation and horrors around the world. The point isn't to panic, it's to notice and to validate that yes, this is a lot, but also we can get clear on what we can control right now and look for ways to stay grounded even if the world isn't, [00:11:00] the world isn't grounded, but you get to be grounded and it's important for your business, for your wellbeing, but possibly you're trying to navigate your children's questions too.

Maybe your children are Ukrainian or Palestinian or otherwise affected, and your focus and energy is going into just helping them cope. I was talking to a Jewish friend the other day telling her I cannot imagine the weight of raising Jewish children now who are old enough to hear about and understand the events of October 7th and the current war, and then are also witnessing a huge wave of antisemitism.

I'm not saying that all criticism of the state of Israel is antisemitic. Antisemitism itself is rising. I heard this crazy statistic that Jews make up just about 2% of the US population, yet they experience more hate crimes than any other religious group. And I looked it up. The FBI shows it was almost 70% of religious hate crimes in [00:12:00] 2023.

And incidents are surging now in France, in the uk, Canada, Australia. It's not just in the states. We could spend hours unpacking tragedies and stressors around the world, not to mention the environmental crisis. And each of us has our own front and center stressor that we carry privately. And on top of that, so many women, including myself, are affected by the expectations placed on us today.

We're the first generations of women benefiting from shattered glass ceilings and new opportunities, which is of course a blessing. But also a lot of pressure. We're told how to be better partners, better daughters, better community leaders, better moms. In 2018, the New York Times published this article called The Relentlessness of Modern Parenting, and it showed that working moms now spend more time with their children than stay at home moms did in the seventies.

My husband and I remember, we'd get home from school, maybe you'd do your [00:13:00] homework if you had some, and then you got kicked out of the house. We had to find our own entertainment, go find friends to play with all weekend too. We spent much less time in the house than we spend now with our son. My parents were super loving and involved for that time, don't get me wrong, but they had so much more rest time, decompression time.

And let's talk beauty too. I'm actually of an age where I can remember life before Photoshop. Yeah. And even with photographic retouching, that was still something that you only saw, you know, on magazine covers that came out once a month. Actual people weren't expected to look like that. Have you ever watched movies from maybe the two thousands with actors who are still popular today and notice how different their teeth look?

Veneers weren't really a thing even for stars. Nowadays, all sorts of people have veneers. Yes, I just went from the Ukraine to tooth veneers. [00:14:00] But that's the point. Everything piles up. The weight you're carrying is real. And even though I'm outside the US and I tend to talk about positive topics here, I'm not living under a rock.

My heart aches too. I feel multiple pressures too. But here's the good news, there's a way forward. Our human brains are capable of adapting. We just need to practice new tools intentionally in this new way forward. Even though disruption is the new normal, it doesn't mean you have to be swept away. You can move through hard things and still love your life and the work you do in the world.

Just like in 12 step programs, you can't move forward without first accepting what is getting real with ourselves. The times will be bumpy for a while. That's the first step towards acclimating and creating a life that works even now. Now that idea that we shouldn't be waiting for things to [00:15:00] settle back down is so different.

It's such a different perspective than what most of us were brought up to expect. Because for centuries, experts have said that globalization would equal peace and stability, that countries would become way too interconnected to go to war. 'cause what hurt one country would in turn hurt the attacking country just as much or more.

Thomas Friedman famously said in the nineties that no two countries with McDonald's had ever gone to war because globalization created middle class consumers who wanted stability and prosperity more than conflict. Well. You know who proved that wrong? Putin by invading Georgia, Crimea and Ukraine. It turns out nations will act against rational economic interests, especially when led by non-rational leaders.

The takeaway for us though is that because the world is so interconnected now, when disruption hits a one part of the world, the ripple effects are global. [00:16:00] That means we're likely to experience disruption more frequently, not less frequently. And while that sounds scary, it's also exactly the kind of environment that becomes a mental and strategic training ground.

Those who learn to stay calm, adaptable, and solution oriented now are the ones who will thrive, not just survive in the years ahead. The World Economic Forum has described this current era as a poly crisis. Overlapping disruptions in the economy and politics. And climate and technology. And here's an example of how it plays out In Sub-Saharan Africa.

In 2020, there was a locus outbreak, but the region was already battling food insecurity because the supply chains had been thrown into chaos by the pandemic, which of course started thousands of miles away in China. At the same time, way up in Northern Europe, the war in [00:17:00] Ukraine caused bread prices to spike and it contributed to a shortage of about 30 million tons of grain, and it worsened that famine much more.

What once might have been localized disruptions affected a region far, far away. And these examples aren't limited to land. There are huge non localized domains that can affect the entire world simultaneously. Climate's the obvious one, no one escapes its effect. Though the impact is more acute in vulnerable populations.

Of course, technology's another. McKinsey predicts that half of today's work activities will be automated somewhere between 2030 and 2060. Half. That is massive. Here's the optimistic side. Those who practice adaptability and develop the complimentary human skills now, like creativity, judgment, leadership, those who [00:18:00] understand how to wield their own uncommon edge.

Those will be the ones designing and leading the new economy, not replaced by it. And then there's space, I mean, outer space. Specifically the low Earth orbits where our most critical infrastructure like GPS satellites are orbiting. GPS isn't just about directions on your phone or measuring how far you've walked that day, it's the backbone of financial markets, air travel, telecommunications, emergency services, the energy grids, military security.

Most people don't really realize this. I certainly didn't. It's only because my husband teaches it. I learned about it. But GPS is vulnerable to cyber attacks or to being shot down and also to space debris. Every time you explode a satellite or even just accidentally drop a screw when you're fixing [00:19:00] something in the space station, that little tiny piece of metal becomes a major projectile.

It doesn't fall to earth. It continues to orbit the earth forever, but it's moving at a speed of about five miles a second. That means even those little tiny things can pack a huge punch. When a paint chip floating in space hit the windshield of the space shuttle, it caused a two inch divot in the glass.

And unfortunately, as far more debris is created, there are already tens of thousands of pieces of debris. There's a possibility that a chain reaction of impacts could render entire orbits unusable and impassable. It would be too dangerous to pass through them. Of course, the more satellites and other objects that we throw up, the higher the chances of debris fields being larger and more impactful, and it doesn't look like we'll be slowing down anytime soon because there [00:20:00] is a space race going on.

Many new countries are developing capabilities, so there are more players. Currently, there are about 2,500 satellites going up each year, and SpaceX has created an even bigger rocket that can hold even more satellites at once. But this is also a huge opportunity. The technologies, the systems, the safety protocols that we develop now will define how we manage critical infrastructure for generations, the norms that we're putting into place now, and there's an opportunity to generate billions of dollars in profit from new industries and the technologies that are going to ripple out into all sectors of the economy, all around the world.

The same way it did during the race to the moon, but now you see why I say disruption is the new normal. But here's the part most people miss. The turbulence has a hidden gift. [00:21:00] We are witnessing the death rows of systems that are no longer serving us, and the bumpy initiation that comes with new advancements.

Eventually society sets up the bumper rails. For example, during the industrial Revolution, there were horrible, horrific working conditions, and that went on for decades. But over time, society decided, Hey, we want some labor laws. You know, we want some safety regulations. Workers decided we wanna unionize and, and correct this, and now we take those things for granted in many countries.

Another example. The introduction of cars initially led to really chaotic deadly streets in the cities, but eventually traffic laws and pedestrian zones and other systems were implemented and it really reduced risks and made cities so much safer. So here's the mental model. I suggest you hold.

Disruption is [00:22:00] uncomfortable, but it's also a training ground. Every time the world feels chaotic, it's an opportunity to strengthen your focus and strengthen your resilience and strengthen your decision making to become more acutely aware of who you are and how you wanna be. If you can learn to lead and thrive under these conditions, you will be ahead of the curve, way ahead of the curve for decades to come.

Which brings us to the question, what do we do with all of this stressful information we're absorbing? How do we take it in without getting paralyzed and instead use it as fuel to build an uncommon advantage? Well, first, let's talk about the stress we're absorbing from other people, stress that isn't even ours, the stress that you experience from other people's stress.

Sean Ker, hopefully I'm pronouncing that right. He wrote in the Harvard Business Review and calls it secondhand stress. He found that simply [00:23:00] observing someone else's stress can raise your cortisol by 26%. Of course, I'm linking to all of this in the show notes, but think about that for a second. You are waiting in the doctor's office scrolling through your phone for a quick distraction, and suddenly you are absorbing someone else's outrage or fear post.

Or maybe you meet a friend for coffee and spend half an hour listening to her spiral about politics. Just like that you are carrying stress that wasn't even yours a few minutes ago as if your plate wasn't already full. This isn't just anecdotal, right? The Washington Post highlighted research showing that when stress spreads through social media, it literally elevates stress hormones.

It disrupts immune function and cognition, and it hijacks your clarity. Outrage spreads faster and farther than joy. Especially through really loose social connections. So a stranger posts about her [00:24:00] excitement or happiness, it really doesn't move your mood that much usually, and you're probably not gonna share it, right.

But outrage that is very sticky. It's very contagious, and it can spread like wildfire. It happens in the 24 hour news cycle too. Watching the news excessively, especially after moments of collective trauma is very unhealthy. We're drawn to it, but it's very unhealthy. After the Boston Marathon bombing, people who consumed six or more hours of news per day experienced more acute stress symptoms than those with direct exposure to the bombing itself.

So no wonder your creativity feels blocked. No wonder decisions feel heavier. No wonder motivation feels suppressed. You're not just carrying your own load, you're carrying everyone else's. But here is the good news. Once you recognize the invisible weight of secondhand [00:25:00] stress, you can start creating boundaries.

You can adjust your exposure. You can reclaim the conditions that your biology needs to thrive. And once you do that, something remarkable happens. You start freeing up energy for your own creativity and your own action, your own focus. That is the first step in using this turbulent environment as your personal training ground.

It's a new era. It requires a new set of tools, a new way of being. We can't just get carried away, but leadership isn't about waiting for calm. CS either. Actually never has been Turbulent times have produced some of our greatest leaders. Leadership is about learning to sail in the storm, and you and I are leaders.

This is exactly when we kick into action. Our time has come. The world needs role, models of sanity and resilience and perseverance and [00:26:00] joy too. The world needs your specific brand of leadership. Howard Schultz did this when he returned to Starbucks during the 2008 crash. Instead of panicking over numbers, he first centered himself and he gathered employees in to listen closely to what they had to say.

He took the space and time for that, and that grounded leadership helped Starbucks rebound stronger than before. Or Nelson Mandela, who spent 27 years in prison, but famously said prison was his mental training ground. He didn't let apartheid win the war for his inner world. He trained his mind daily and he practiced what he called a mental diet.

He limited what he consumed mentally. He focused on selective reading and reflection and hope, and he emerged stronger. This is something you can apply right now. The first simplest step [00:27:00] if you wanna lead your business well and live well during chaos and difficult times, is to be selective with your mental diet.

Whatcha feeding your mind with. Is it giving you strength or slowly draining your power? I am not suggesting you bury your head in the sand. The world needs aware, educated citizens now more than ever, and whenever you feel moved to take action. I thank you so gratefully, if you're not sure how or where to take action, I recommend my episode 1 22 for feeling into that decision.

But I'm advocating for your discernment and your discipline. To be more specific. Limit the time you spend consuming news and upsetting things, and make intentional choices about where you receive your info. It's different if you're engaged in pro-social work. That can be really healing even though you're surrounded by really upsetting circumstances.

But [00:28:00] absorbing someone else's strong emotions over a long duration is never healthy. By the same token, we need to take responsibility for not stoking secondhand stress in others. If there's something important to share, fact check it first. This one step alone would totally change the game and think about how you wanna frame that information.

I will link to multiple fact checking organizations in the show notes. Bottom line, you limiting your exposure. It's not selfish or weak, it's self preservation. It means you understand the brain's biology and that we are not wired for chronic stress. And you realize that if you wanna do good in the world and truly live fully with your one precious life, not just get by in life, you need to create the internal conditions that allow it all, because there are a lot of things you can't control, but what you can control is your inner world, right?

To live well [00:29:00] doesn't mean everything around you is perfect, and you have mansions and fancy cars and are totally insulated from the world. Living well means living fully. If you catch yourself thinking, I can't feel joyful because of X, Y, Z, or I can't do anything because of A, B, C, remember, that's rarely, entirely true.

The lesson we can take from Nelson Mandela is you cannot use external circumstances as an excuse not to feel joyful and whole or anything that you personally have not given your express permission to. You decide, and he is not alone. People who have endured some of the worst conditions imaginable have reached the same conclusion.

Viktor Frankl, for example, survived four Nazi concentration camps, including Auschwitz. He lost his wife, his parents, and his [00:30:00] brother. But rather than despair, he leaned into meaning as a survival strategy. He observed that those who had a strong sense of purpose were more likely to survive. He chose to believe that suffering could be meaningful and that no one could take away his freedom to choose his attitude.

After the war, he published Man's Search for Meaning, which has sold over 16 million copies and transformed the field of psychology. And thankfully, we also have present day examples lighting the way. Remember my Jewish friend I mentioned earlier, her children are old enough to witness and absorb everything happening around them.

Her teenage son, Sebastian Aye, is an accomplished filmmaker. He created a documentary interviewing people in Israel, Jewish, Arab, Palestinian, who have endured personal hardship, but choose peace and coexistence because of their pain, not in spite of it, he and his mom brought it to life and it's being [00:31:00] released soon.

I'll share the link where you can sign up and get notified of its release. All the people involved, including the filmmakers themselves, are demonstrated firsthand that power to choose, showing why that choice matters and how it shapes their lives and their way of being, even Amids turmoil. Everything I've been talking about here regarding choice and remaining steadfast, it brings us to what I call mental sovereignty, the second essential component for leading your business and living well during chaos and difficult times.

Mental sovereignty is the ability to rule your inner world to feel the stress without being hijacked by it. To process emotions without collapsing under them. To notice outrage, without letting it run your day and actually allow those emotions in so that they can transform. It's not about shutting down emotion or powering through.

That [00:32:00] is the misunderstood version of the term mental toughness. The research shows that real resilience is flexibility. It's about adapting, processing, regulating, and returning to your center. And the good news. It's a skill that anyone can develop. Vitor Frankl said between stimulus and response lies choice.

As we've come to understand more fully how the brain and nervous system work, we know that interrupting our pattern, stimulus response can be challenging, but is always possible. And it's most effective when we work on both the body level and mind level as a woman entrepreneur. This kind of mental sovereignty, it is not optional.

I've argued in the past that it never was, but now it's even more critical when disruption is the new normal. The companies that survive and thrive will be the ones with adaptable, unflappable leaders. Who can navigate the chaos with competence and clarity. [00:33:00] Every challenge you experience now is your mental training ground.

Think of Mandela. He faced so many pressures, yet his inner world remained his domain. That's what mental sovereignty does for you too. And as women, the expectations and scrutiny are higher than for men. We're conditioned against many of the things required for entrepreneurship, resilience, and even mental health.

You're likely juggling multiple roles, you know, business, caregiving, relationships, and community, and navigating all the disruptions I outlined earlier and many more that I didn't even name. And if you're like my clients, you want to create impact. You wanna see what's truly possible for yourself and to lead in some way.

Mental sovereignty is what gives you the edge to keep showing up with clarity, you know, with, with conviction, even when the world is trying to pull you off [00:34:00] center. And it gives you the confidence and agency to trust your own voice and decisions, especially in spaces where historically they've been dismissed.

Imagine feeling fully in control of your mind and your response even as the world shifts around you. Feeling steady, clear and powerful no matter what comes your way. And no matter what you think might come your way, because there's something very real called pre traumatic stress. The stress we give ourselves ahead of events, which makes our experiences much worse and diminishes our capacity.

But mental sovereignty, it breaks that wave of victimhood. And it lets you not just focus on the here and now, but thrive in the here and now and know that you can make the most of whatever comes your way. Next, I have an episode all on this topic. It's episode 96. I'll link to that as well, and I'm gonna say it again.

All [00:35:00] of this work, that is what sets you apart as a leader today. The earlier you prioritize this mental training, the stronger your impact can be. The greater results you'll see, not just for your business, but for your life. When you cultivate this, everyone benefits too. Your family benefits because you model stability instead of transmitting stress, your presence becomes an anchor for them.

The anchor of the house, your business benefits. You show up, you make clearer, bolder decisions, and you move through the world with a sense of authority. Your team members benefit if you have them. They experience a more grounded leadership that inspires trust and productivity. Your clients benefit. They interact with the most clearheaded centered version of you, which elevates their experience and the results that they achieve, and your community and society benefits.

You have the mental [00:36:00] and emotional space to intentionally decide how and where to contribute rather than just being inundated by. All the negativity and the beautiful part is it is a virtuous cycle. Research in psychological science shows that taking action for communities during crises doesn't just help others.

It reduces personal stress and boosts resilience. It's the antithesis of consuming endless negative news. When you're grounded, you're more capable of making meaningful contribution and making those contributions in turn keeps you even more grounded. I'm on a mission to help women develop this kind of sovereignty, the kind that transform businesses and lives.

If you wanna learn how to remain unflappable and still be able to feel joyful and alive in the most challenging circumstances, my seven week reset is an excellent place for you to do so. Because yeah, you can meditate, you can [00:37:00] journal, you can take breaks. Most women don't have a structured container that helps them train their nervous system and learn the skillset of mental sovereignty so it can become second nature.

This is your opportunity to create the right conditions, to lead powerfully and to thrive, to live beautifully, even during chaos. For many women, what stands between them and a sense of thriving isn't fear of success or failure or anything like that. It's simply not knowing how to manage the pressure and stress they're feeling.

The seven Week Reset gives you the tools, the practice and the support to close that gap so you can step into your life and business more aligned, calm, capable, no matter what the world's throwing at you. So in this episode, you learned that disruption's the new normal, but that doesn't mean you have to be buried by it.

When you set boundaries around your mental diet, you're giving yourself the [00:38:00] opportunity to conserve energy, to lower anxiety, to maintain a healthier immune system, and to think more clearly. You're protecting your inner world so you can respond rather than freeze or fight. And by accepting what is and learning and developing your mental sovereignty, the real flexible kind of mental toughness, you can lead your business care for, your loved ones, contribute to your community.

But also squeeze the juice out of the precious life you're living, even when circumstances are challenging. If you're ready to build that skill or to embody it more deeply, you already know where to go. I'll link to the details of the new program in the show notes so you can step into it, because training your mind to work uncommonly unlocks a whole new level of impact and possibility.

Okay. If you know someone who needs to hear this episode, please share it and I'll talk to you again on Tuesday.

Support at The Uncommon Way 9/16/25 Support at The Uncommon Way 9/16/25

Ep 166: [MVE] Business Decision-Making Made Simple: The Fastest Way to Shift From Uncertainty to Confidence

We’re bringing this popular episode back for anyone who feels like your business would finally take off if only you knew the right next step to take, and you want to learn the simplest way to figure out your next step.

Episode Summary

It’s easy to feel like you’re stuck because the choice is too confusing or you’re missing some best strategy. But what if the real problem isn’t either of those—and the clarity you’ve been searching for has actually been within reach this whole time? In this episode, you’ll learn how to shift out of “I don’t know what to do” and start moving toward what’s uniquely yours.

By listening, you’ll discover:

A simple but powerful way to unlock clarity when you feel uncertain about your next step.
Why following cookie-cutter business models keeps you stuck—and how to find your own unique path instead.
How to step into conviction and momentum so your business starts reflecting your true brilliance.

Press play now to find out how to uncover your next step—and finally create the momentum you’ve been craving.

Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you’re a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organizstion, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

Full Episode Transcript:

Do you sometimes feel like maybe you don't really know what you're doing in your business? And that maybe other women are better business women or they have better info or more original things to say? That you must be focusing on the wrong things or people or just not doing it right, because otherwise business would be much easier and you'd be much further along right now? Today, we are going to shift your thinking around this and create much different results because of it. Ready? Let’s go.

You're listening to The Uncommon Way Business and Life Coaching Podcast, the only podcast that helps you unlock your next level in business and life by prioritizing your clarity and your own Uncommon Way. You will learn to maximize your mindset, mission, messaging, and strategy in order to create a true legacy. Here's your host, top-ranked business coach, and reformed over-analyzer turned queen of clarity, Jenna Harrison.

For those of you who've been with me for a while, my husband is retiring from the military next year, and we have been considering where we were going to move. And we were thinking we would have a house in the U.S. and a house in Europe. Then over time, as we spent more and more time in Europe, we'd maybe be able to transition to full time life there.

But I have been longing to live in Europe again for about a decade, and that was coming out more and more when we were actually there. Of course, right then, I'm just oh, loving so many aspects of that lifestyle. Ben and I started wondering, do we even want to move to Durham like we had been planning or do we want to just go straight to Spain?

That is when I felt myself sink into indecision, weighing all the pros and cons, trying to do all of the analysis that we've been taught to do. And for those of you that have not heard my early podcast episode called “The Decision Tree,” you might want to go back and listen to that.

Because weighing the pros and cons is not how I recommend we make the majority of our very important decisions. I believe that most often, deep down, clarity already exists for us. It's already within us, and we have to be the ones to take that leadership position in our brains, remind ourselves that we do know, so that we can transition into decisive action, and stop doing all the spinning and the staying up late or waking up in the middle of the night, or the exhausting back and forth, and the anxiety spirals.

And so, I'll tell you now what my epiphany was and how it relates to business. I realized that the most urgent shift that I needed to make in the moment, and the most urgent shifts that I know so many of you need to make, is the shift from ‘I don't know what I'm doing. I don't know what to do,’ to ‘I know what I need to do.’

Think about all of the focus and momentum and traction you'll gain once you're in that place. I know what I need to do. Now, let's talk about how to get there.

Sometimes the shift is just like a snap of your fingers. It's like an optical illusion that needs to happen, where you focus your eyes in a different way. You kind of cross your eyes, and then you're able to see a different picture. But what if you weren't clear? If you were just taking your best guess, what would it be? What would the answer be? I can't tell you the brilliance that comes out of my clients’ mouths. Sometimes when I ask this, often what ultimately reveals itself is, I do know what to do. I'm just not doing it.

Maybe you don't want to do that, it's not that you didn't know. Not knowing was a convenient way to keep yourself from examining the fact that you could do it but didn't want to. Maybe you're afraid to do it. Or you don't want to be wrong or miss out or whatever.

But once you identify that, at least you now know what to work on. I know what I need to do. I need to work on that… I need to work on that fear. Once we know, we can actually make a plan and do things. You can't accomplish anything in life without some direction and focus.

It's like the GPS analogy. You know you want to go to a certain town but you don't have your GPS turned on. And so, you have two options. You either ride around aimlessly, or you just sit there. But it never pays for you to stay stuck.

Now, those of you who have been with me for a minute know that I am not just a ‘randomly throw out different actions and see what works. Just start heading out in any direction, and maybe you'll end up in New York.’ No, but you can use all of the information at your disposal to at least make your best educated hypothesis about the direction New York likely is.

But sometimes it's not just a matter of shifting your mind. For instance, you really don't know how to grow your business. Or like for us, we really don't know some things about moving to Spain. We really don't know about tax implications and visa restrictions and whether we’ll like the schools and many other things.

So, sometimes you just don't know what you don't know. And in that case, you work with someone who can help you get clear. Notice that I didn't say tell you what to do. I said, “To help you get clear.” Because, yeah, you may need additional info so you can see the full picture. But get clear on your truth, the way you want to build your uncommon business.

Everyone's business is different and built differently. There are no two people that have taken the exact same path building their business, because every one of us are different. So, we are hiring some legal, tax, and relocation people. We're not turning our life over to them to make our decisions for us, but they're going to help us clarify our choices.

When you look for a cookie-cutter template, even if you've tried to implement it perfectly, it just won't turn out the same as the thing that you were starting from, as the original model, because that template wasn't created for you and your audience and your offer.

It's like my very a wise travel loving photographer said to me. Before I got there, she asked me to browse Pinterest to get an idea for what kind of poses I'd like and what kind of shot angles I would like. But once I had them, she was basically like, “Throw it all away. It was just a clarity exercise.” My words, not hers. I'm paraphrasing, but that was the gist of it.

She said, so often people spend so much energy trying to recreate something they've seen, like the perfect Instagram pose that others have done, but it never really looks the same. Instead, they could have been putting that same energy into creating, rather than recreating. To create something new and original and unique and beautiful.

That is what Anna and I did together, my photographer. We created some beautiful art and visuals; I'm beyond excited. I can't wait for you to see them. Your business is your own work of art. Even though right now it might not feel that way. It might feel like a hot mess. It might feel like a stagnant plateau. It might feel like this runaway beast that you have no control over; depending on what stage you're at.

But by the way, the first shots Anna and I did together, they were so clunky it reminded me of a Will Ferrell movie. My husband loves comedy of any kind, and there's this movie called Talladega Nights where Will Ferrell, he gets instantly famous as a racecar driver. As he's being interviewed, he keeps doing these really awkward things with his arms and his hands.

You see him as if you're watching on a newscast, and you have this closeup of his face, but his hands keep floating up. Finally, he goes, “I'm sorry, I don't know what to do with my hands.” And, it was just like that. It was like, “I don't know what to do with my hands.”

But even that stage, that clunky stage, was me getting into me. It was finding out what I do want to do with my hands. What I do know feels like me. What does feel like something I’d do and what doesn't. That is the precursor, and the good stuff doesn't happen without it. If I had spent the whole time recreating the other poses, I wouldn't have found my way to me.

If Anna had been directing me the whole time, I wouldn't have found my way. She and I are very similar, we believe in our clients. We believe in their brilliance. Now, I never hold back giving my clients all the info, so they can decide. In fact, I'm often really broadening their minds with things they've never even thought of.

But I do not make their decisions for them. I always trust their intuition. But when I look around at the entrepreneurial space in general, I unfortunately see too many people becoming carbon copies of someone else. Maybe you're recreating the website or the way of talking or the business model, and then you cry because you don't stand out. Why aren't I standing out? Why aren't clients coming to me?

People are price shopping between you and others, and you aren't known for anything specific and you haven't stepped into your thought leadership. Or maybe you're upset that you aren't highly respected, and you know you're a good coach. But of course, you really never did the work of finding you, of finding your uncommon way.

Your business needs to become the creation you're here to create, with the ideas and opinions you're here to share, and the process and products that you're here to work with. You need to find your uncommon way or it will end up being an awkward copy of something else rather than something truly yours.

Find a group of women who can support you to be more you, rather than wanting you to conform to some kind of group think. Find a mentor who can help you clarify your path, rather than feeling insecure that you don't do it her way or his way; maybe that means that they don't know what they're doing.

Find the flashes of clarity and belief that you can lean into, that can help you shift your mind away from the very toxic and unproductive thought, “I don't know what I'm doing.” That is a position that way too many women have been conditioned to believe about themselves for far too long.

Shift into, “I know what I need to do,” at least in your next step. “I know I need to try putting my hands this way next, so I can feel into whether this is right.”

And if you need help learning to feel your intuition, learning to tap into your brilliance, and unearth your clarity, then you must join the Clarity Accelerator because it is the only program of its kind. We not only build amazing and interesting and successful businesses, but we use business as a training vehicle for our growth.

That is why my clients all experience such profound transformations. “I'm like a new person,” I hear that often, almost every day. “I'm like a new person; decisive, calm, knowing, strong, capable, powerful.” Those are the words that my clients use to describe their before and after. You can hear, if you listen, you can hear that frequency transmitting through their voices on this very podcast.

People have remarked on it to me. They're like, “Your clients are amazing. How do you find them?” And yes, they are forces of nature. And their clients are too, because they're vibrating at such a high level that it's magnetic. That confidence and that certainty, it attracts.

So, what are your next steps? Is it to hire the expert? Is it to work through the real fears holding you back so you can finally spring forward? Is it to just do the thing you've been avoiding? Or declare the thing you've been holding back from declaring” Or start moving and feeling into your intuition?

Do it. Whatever it is, do that now. Don't waste another precious moment spinning in circles. It serves no one. It certainly doesn't serve your future clients, and it doesn't serve you. Whenever we play small, on some level, we know it. And then we end up beating ourselves up about it.

So, get clear, get focused, and get into decisive, calm action, and weed out all of the extraneous crap that you don't need. Focus on the simple essentials that matter until you master them, so that you can create what you're here to create and do what you're here to do.

I think maybe I've just spoken The Uncommon Way manifesto. Dare to dream big, and dare to live your own uncommon way, in business and in life. Take responsibility for working through all the bits in your circumstances, and in your own mind, that are keeping you from walking that walk.

My friends, I wish you a week filled with insights and epiphanies, and very exciting surprises. Remember, even if it's clunky, you are heading in the right direction. You know who you are, and each day you're stepping further into what you're here to create.

Hey, if you want true clarity about your secret sauce, your people, your best way of doing business, and how you talk about your offer, then I invite you to join us in the Clarity Accelerator. I'll teach you to connect all the dots, the dots that have always been there for you so that you can show up like you were born for exactly this.

Come join us and supercharge every other tool or tactic you'll ever learn, from Facebook ads to manifestation. Just go to TheUncommonWay.com/schedule and set up a time to talk. I can't wait to be your coach.

Support at The Uncommon Way 9/9/25 Support at The Uncommon Way 9/9/25

Ep 165: What’s My Best Next Step? 4 Mindset Traps Geniuses Fell For That Block You From Knowing What’s Next For You

Ever feel like you should already know your next step, but instead, you’ve been circling the same questions for months, maybe even years?

You’re not alone. Even the most brilliant minds in history have wrestled with the same hidden blocks that keep you spinning in uncertainty. The truth is, it’s not about needing more time, more signs, or more hard work. Something else might be standing in your way and until you spot it, clarity will always feel just out of reach.

Episode Summary

Ever feel like you should already know your next step, but instead, you’ve been circling the same questions for months, maybe even years?

In this episode, you will:

Hear how Charles Darwin spent decades wrestling with a secret before he finally published the book that would change the world—and what ultimately pushed him forward.
Learn why Harrison Ford almost decided to spend his life as a carpenter, and the moment that changed everything for him.
Uncover what helped Willie Nelson and Howard Schultz turn struggle into lasting success

Press play now to discover how to simplify your process, stop missing opportunities, and create the kind of purposeful flow that keeps your business growing organically.

Work With Jenna

7-Week Mindset Block Reset: https://app.acuityscheduling.com/catalog.php?owner=12460168&action=addCart&clear=1&id=2031334
Questions? Book a coffee chat with me: https://theuncommonway.as.me/?appointmentType=14162313

Clarity Accelerator Mastermind:
Unlock your inner genius, streamline your strategies and offers, and dial in the inner world that lets you create uncommon success in business and life; https://www.theuncommonway.com/schedule

Private coaching: https://www.theuncommonway.com/schedule

Resources Mentioned:

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

(0:00 - 0:23) In this episode, you'll discover four top mindset traps even geniuses fall for that keep you from getting clear on your next steps. Welcome to the Uncommon Way, where high-achieving women entrepreneurs and leaders ditch the rulebook and design success on their own terms. I'm your host, Jenna Harrison, a top-ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom.

(0:24 - 0:44)

Let's dive in. Welcome, welcome back to the Uncommon Way. If you ever feel like you are just not certain about your next steps, you're not clear on what you should do, or what would be the best path, what the universe is asking of you, or even just which would be the best idea, you are not alone.

(0:45 - 1:09)

In fact, the same thing has happened to many of the most famous people in history. The problem is that when you're in that place, it's possible to stay there for months, years, even decades, ask me how I know, because you'll see it from the stories I'm about to share, and I know it from my own personal experience. I stayed stuck for two decades trying to get clear on my next steps.

(1:09 - 1:44)

And when I was going through it, I kept wondering, why, why can't I get clear on this? You know, why can't I get a sign about what I should do, and then clarify things once and for all? But now I know that I didn't need to just wait, and I didn't need to go find some yogi from an ashram in India to point me in the right direction, even though I did try both of those things. What I really needed was to clear a mindset block. There was a specific reason that my brain didn't want me to figure out my next steps, didn't want me to know exactly what I should do next.

(1:44 - 2:07)

It was protecting me from something it perceived as far worse than just feeling stuck. I could survive just feeling stuck, but who knows what would happen if I got clear. So as long as that block's there, it's almost impossible for you to really step into your authority and alignment and correctly identify your next moves.

(2:08 - 2:25)

The power moves that you need for your next level. Now there are a couple of other reasons people aren't tapped into their mission or their purpose or they aren't feeling certain and decisive. But mindset blocks are a very common culprit, so that's what we're diving into today.

(2:25 - 3:02)

And after working with so many women entrepreneurs on this exact topic, I've seen four top blocks that tend to crop up over and over again. Of course there are many more than this, but these are the ones that I see most frequently. So I'm going to be telling you about them in story format, pulling in the stories of other famous people, so that A. you can identify if one of these is going on for you, and B. you'll know you're not alone, because some people that you have definitely heard about and probably admire deeply have passed through the very same thing.

(3:02 - 3:28)

In this episode, you will hear how Charles Darwin spent decades wrestling with a secret before he finally published the book that would change the world, and you'll hear what ultimately pushed him forward. You'll learn why Harrison Ford almost decided to spend his life as a carpenter, and the moment that changed everything for him. And you'll uncover what helped Willie Nelson and Howard Schultz turn struggle into lasting success.

(3:28 - 3:55)

But first, I have to tell you the funniest thing. So I recently took off a week to go on a girls trip, and, you know, we were talking about everything, life, love, business, my friend is also an entrepreneur, and her daughter was there as well, who's about 25 now. And she started looking over my website and reading it, and she was using the automatic translate feature in the chrome browser in order to read the website.

(3:55 - 4:22)

And I have this line on there that says something about how once you're really clear on these things, it'll make selling your tatas off so much easier. When it translated, she was reading, reading, scrolling. She looked over at me and she said, you're going to sell your tits? So I thought you all could relate because we all want to be found internationally, but sometimes it doesn't quite translate.

(4:23 - 4:43)

Okay, let's dive into the mindset blocks and how they make it almost impossible for you to correctly identify your next steps. One of the big ones I see is a fear of success. So early in his career, Harrison Ford worried about what success would cost him, his privacy, his family, his freedom.

(4:43 - 5:06)

And Ford was painfully shy too. So after a few small roles, he decided to deliberately avoid stardom and support himself as a carpenter, as like a kind of refuge. And it looked like he was going to achieve it because when he got his first big break, he was over 30, an age that many considered way too late to quote unquote break in back in those days.

(5:06 - 5:31)

Now, his big break actually came because some of his carpentry clients were George Lucas and Francis Ford Coppola and other leading people in Hollywood. And one day he was doing carpentry at Lucasfilm when George Lucas asked him to read lines with some actors who were auditioning there. So he had to kind of fill in as the role of Han Solo in order to get the other actors to be able to deliver their lines.

(5:32 - 5:42)

And at first Ford resisted. He worried that even that would suck him back into something that he didn't want to do. But he finally agreed, good money probably.

(5:43 - 6:05)

And his effortless, sarcastic delivery as Han Solo drew laughs from the people watching. That natural delivery of his was so magnetic that Lucas eventually cast him. And he described that moment of being cast as like relief mixed with dread, as anyone would feel who had that fear of success.

(6:06 - 6:25)

But after Star Wars and Indiana Jones and Blade Runner, Ford became one of the highest grossing actors in history, made over $9 billion at the box office. And of course, we have decades of unforgettable, iconic performances because of it. But here's the great thing.

(6:25 - 6:36)

He later reflected that success actually gave him control. It gave him agency. And it proved that his fear of success had blinded him to opportunity.

(6:36 - 6:51)

He said that the control you fear losing is exactly what success buys you. He had the ability to choose the projects he cared about most. So what he once feared was a trap, became the very thing that gave him true freedom.

(6:51 - 7:18)

So when you're in that place of fearing success, it's natural that your next steps aren't perfectly illuminated, because there's a small part of your brain that doesn't actually want you to create that success. I had a client named Carly who was a bit frustrated that her business wasn't really dialed in, wasn't taking off like she wanted. And when we started talking, it turned out that she came from a blue collar background and that they used to make fun of kind of the rich uncle.

(7:19 - 7:45)

And it was something that was so embedded into their way of being that she hadn't really even pulled it out, hadn't really identified it. But deep down, she did fear that if she created more than a certain amount of money, she would distance herself more from the people she loved and that they would end up making fun of her too. But more than that, not really being able to relate to her, you know, not really having that connection and that love.

(7:45 - 8:15)

These are not the kinds of things that always sound logical when you hear it in hindsight, but it feels very real when you identify it. It turns out that what her soul was really crying out for was to pivot slightly and target a different type of person. But she couldn't really see that because by continuing in the pattern she was in, it was much more effective for the deeper underlying desire, the desire of connection with the people that she loved the most.

(8:15 - 8:41)

Fear of success is like fearing the sun because it casts shadows and you're afraid of shadows, but you forget all the warmth, right? And how it allows the plants to grow and how good it feels. Unfortunately, that's so hard for us to believe on like a gut level, a cell level. And if that's you, I hope you get help for that and continue listening to this podcast where hopefully we'll help you see a different truth.

(8:42 - 9:11)

All right, now let's talk about the fear of failure. In 1938, Charles Darwin first sketched out his theory of natural selection, but instead of publishing, he tucked it into a drawer and he kept tinkering with it and rewriting it throughout the years for over 20 years. Someone I can relate to because I also was stuck for 20 years, but he really worried that there would be so much scandal and backlash when it came out.

(9:11 - 9:22)

People would hate him. He doubted that people would even accept it and he thought he'd just be a complete failure. He once described publishing as like confessing to murder.

(9:23 - 9:42)

That's how worried he felt about what would come back at him. And he frequently described being bedridden with stomach problems and heart palpitations and anxiety, especially when deciding whether or not to publish. He wrote once, I'm forced to live very quietly.

(9:43 - 10:04)

Any excitement brings on violent palpitations. But historians widely note that his illness was bound up with this fear of rejection and controversy and that his health issues worsened under the strain of withholding his theory. He talked about it like a weight he was carrying.

(10:05 - 10:24)

And that continued. Can you imagine that year after year? Until 1858, when someone named Alfred Russell Wallace sent him a paper outlining the exact same idea as natural selection. Darwin was devastated.

(10:25 - 10:42)

He described being struck dumb. He said it was like all my originality, whatever it may amount to, it's going to be smashed because no one will ever think of him as having come to that solution first. He wrote in one letter to a friend.

(10:42 - 10:54)

He said, your words have come true with a vengeance. I never saw a more striking coincidence. If Wallace had read my manuscript, he could not have made a better short abstract.

(10:55 - 11:15)

And that just shows that Darwin's friends had been urging him to publish, but his mindset block was really what was controlling the reins. And after he got Wallace's letter, yeah, he got, he was bedridden again. All of that fear and anxiety and consternation just kicked up for him.

(11:15 - 11:33)

But that delay almost lost him the credit for the work of his life. It was only because he was forced to act that Darwin published On the Origin of Species in 1859. It sold out on the first day and revolutionized science.

(11:34 - 11:50)

His work transformed biology, medicine, agriculture, you name it. He changed how humanity understood itself. In his autobiography, he reflected, I have deeply regretted that I did not publish my sketch in 1844.

(11:51 - 12:13)

He confessed that that procrastination was foolish and that it really haunted him. And he told confidants that he'd been a fool for putting off what he should have done long ago. I mean, this is the story of a genius literally making himself sick because of thoughts in his mind and being totally unclear about the next right step for him.

(12:14 - 12:29)

He didn't know that publishing would be better for him than not publishing because of this specific lens of his, this mindset block. But fear of failure is like locking treasure in a vault. Yeah, it's safe, but it's useless to the world.

(12:29 - 12:43)

And sometimes you do know what you're afraid of, but other times you don't. Like for me, I didn't know that I had a fear of failure. I thought I just couldn't get clear, you know, I thought I was the most confident person among my friends.

(12:43 - 13:00)

You know, I dropped out of the rap race after college to go live in Spain for a few years, and no one was doing that. I did not know or even know of a single person who had done that. But still, I knew I'd land on my feet because I was a total badass and I was going to accomplish whatever I wanted in life.

(13:02 - 13:31)

You've got to love the confidence of a 22-year-old, right? But for two decades, I just tore my hair out over that one question I couldn't answer. What am I here to do with my life? And despite mountains of journals and talking to that guru I told you about and pulling all of my friends, it just, it eluded me. I mean, I was so multi-passionate and that term was not even a thing, so I couldn't even relate to it as something that other people go through as well.

(13:31 - 13:56)

But I just thought, how can I ever choose if I'm interested in so many things? And each time I did get excited about something, a few months later there'd be a shinier, better idea that would pop into my head. And through it all, I'd get so depressed. You know, I just longed for this kind of unshakable knowingness that you read about in stories, you read about in someone's memoirs, and that it's like they have that sense of being called.

(13:56 - 14:10)

And so I would just like, I'd bargain with God. Okay, if I don't get to marry, it's okay if I don't get a family, but please, please let me have this one thing. I would date men who knew their calling just so that I could feel like I was close to it.

(14:10 - 14:22)

And there's the guitarist, the physicist, the politician. I thought like maybe that clear connection they had with the universe would somehow rub off on me, but it never did. That sense of calling just never came.

(14:23 - 14:50)

Until I realized when it came to this one thing, that me putting my stake in the ground and then having to possibly fail at it, I would just feel terrible about myself. There was no way I'd be able to live down that shame, you know, in front of my college classmates or my family. And it would just prove that all along I wasn't really that smart and I wasn't really that special or cut out for anything other than a pretty mediocre life.

(14:50 - 15:10)

I mean, I'm just giving you the kind of unvarnished peek into my mind at the time. But then when I uncovered that, everything changed. After 20 years of searching, you know how long it took for me to get clear on the uncommon way? Seven days.

(15:10 - 15:22)

After I released that block, I had this, it was like an explosion. It was this burst of clarity and it lasted for a week. I had all this like mind expansion and inspiration.

(15:23 - 15:33)

It was just, I'd never experienced anything like that before. And then I just had this download for the Connect the Dots method. It just hit me one day as I was thinking about all this stuff.

(15:34 - 15:55)

And then when I practiced it, when I applied it to myself, I saw that everything had been written right in front of me so clearly, like, but I just hadn't been able to see it. It felt like someone just cleared out this like fog or static in my brain. And what was left was so clear and it felt just undeniable.

(15:55 - 16:13)

It just clicked in, but I still didn't fully trust myself. So to be honest, I let it simmer for a few days, but then I did it. I just, I posted that Facebook update talking about my business, announcing it to the world and the rest is history.

(16:13 - 16:37)

I mean, that moment changed my life. That moment when I realized what was really getting in my way, but it's also what created the ability for all of my clients to change as well. Because that method has then since helped both me and them create millions and impact the lives of so many people through so many different industries.

(16:37 - 16:51)

So let's talk about another common block. And that's the one where you say, I should be able to figure it out myself, or I need to be able to figure it out myself. Well, Howard Schultz, the CEO of Starbucks, he grew up poor in Brooklyn.

(16:52 - 17:02)

He was the son of a truck driver who lost work after an injury. And so they were always scraping by. And as a child, he decided he didn't want to rely on anyone.

(17:02 - 17:20)

And he became really independent. He admits now that to him, needing help felt like weakness, and he thought he had to prove to himself that he didn't need anyone. So in 1987, he came on at this coffee shop, Starbucks, and had this vision.

(17:21 - 17:46)

And for the first 10 years or so, he admits he was really stubborn and he tried to do everything himself and he micromanaged and he overworked himself. He said there were many hard knocks and painful lessons in burnout before he finally made a change. And that really only came about because Starbucks really started floundering under the weight of expanding rapidly.

(17:46 - 18:12)

And he realized that the company's growth was really going beyond what he could do alone in leadership. So he began to build this circle of advisors and mentors, and he became a leader of leaders rather than the one doing all of the things. And that's the pivot that really allowed Starbucks to explode and to become a name that everyone knows.

(18:13 - 18:37)

And today, Starbucks is in over 80 countries, that's crazy, with 38,000 stores. Now, Schultz himself became a billionaire, but more importantly, his takeaway was that interdependence scales better than independence. And when he looks back on what saved Starbucks, he said it wasn't independence at all, it was vulnerability.

(18:38 - 18:59)

And now there's a famous quote of his that says, success is best when it's shared. And he really counsels everyone else who wants to really grow, that to grow with people, you know, and build with people and rely on the people you trust. I think it just really shows the ceiling that we hit when we insist on figuring everything out alone.

(19:00 - 19:18)

It really slows your growth. It's like you're trying to carry a piano all by yourself up to the stage. Maybe it's possible, technically, but it might break you in the process and be, you're really there to play, you're not there to carry the piano.

(19:19 - 19:47)

Sometimes this belief that we have to do it ourselves comes from within us, like with Charles Schultz, but other times it comes from the world around us. When I was trying to get clear, all of these people were only creating more confusion or only slowing my ability to create change in my life because they would say things like, oh, just give it time or keep working at it. You know, if you're not meant to figure it out yet, you will someday.

(19:47 - 19:58)

And I remember specifically someone saying, you know, no one else can help you with this. It's something you're just going to have to figure out for yourself. But they were so wrong.

(19:59 - 20:11)

People can help. So if you're struggling with something, even if you don't know exactly what you're struggling with, that's a sign you need help. Doesn't mean anything's wrong with you.

(20:11 - 20:31)

It means there's a piece that needs to click into place to get to your next level. That is exactly why I designed the 7-Week Reset that I've talked about in the last couple episodes. It's just meant to be this short, laser-focused intervention that's going to help you identify and release a mindset block.

(20:32 - 20:48)

And I've never met a person who didn't have one. But it's meant to just give you that reorientation to get you back in your game. And as we've seen from all of these stories, once these people got past their blocks, then their genius could naturally thrive.

(20:48 - 21:00)

And they and the world could benefit from it. So don't be the person who holds off just because you should be able to figure it out. Even a brain surgeon can't do surgery on herself.

(21:01 - 21:17)

Our brains just know us too well to make these patterns easily identifiable. If Charles Schultz had been able to see it in himself and realize how it was getting in his way, he would have asked for help 9 years earlier, 10 years earlier. But he didn't.

(21:18 - 21:41)

And he delayed growth and progress because of it. So if you are determined to do things differently and to get there quicker rather than later and easier rather than harder, which is exactly what happened to me when I first talked to a coach and she asked me a couple questions that really helped me identify what was going on for me. If that's you, then sign up for the 7-week reset.

(21:42 - 21:51)

It is completely guaranteed. It's the most accessible way to work directly with me. And you will feel like a completely different woman by Halloween.

(21:52 - 22:05)

You can sign up through the links in the comments or you can book a quick chat too if you have any questions at all. I am here for it. We'll work together throughout that time in a really personalized way that's all about you.

(22:05 - 22:27)

The things that I would say, the exercises that I would suggest, they're going to be different for you than for anyone else on the planet. Because we need you to be able to actually release it for you and then move on. We want to see your genius flourish and see you compensate it and living beautifully from these gifts that only you can give.

(22:27 - 22:47)

Let's move into the last block of this episode, which is underplaying your gifts. Or believing that people won't want that. So in 1960s Nashville, Willie Nelson was trying to mold himself into the image of what other country singers looked like at that time.

(22:48 - 22:53)

The sound was very polished. It was clean cut. He wore suits.

(22:53 - 22:57)

I know, right? Willie Nelson. He wore suits. He kept his hair short.

(22:57 - 23:08)

And he played by the rules. And he watered himself down because he doubted anyone would want the real Willie. The problem is that his career stalled because he didn't connect with audiences.

(23:09 - 23:17)

His stage presence was awkward. And audiences, they saw him as forgettable and bland. He was talented.

(23:17 - 23:26)

Yes, no one could deny that. But it was better if other people sang his songs. And he later admitted, I was doing what they wanted, not what I was.

(23:26 - 23:34)

And it didn't work. By the late 60s, he was broke, divorced two times. And he finally retired.

(23:34 - 23:43)

He sold all his possessions. And he moved back to Texas in frustration, convinced that no one wanted his music. And he said, I thought maybe I wasn't cut out for it.

(23:44 - 24:00)

But back in Austin, he let his hair grow. And out came the braids and the bandanas. And that outlaw country sound, you know, that really gritty, unapologetic style that just started drawing crowds.

(24:00 - 24:08)

They could not get enough of it. And suddenly he was embraced. He described it as a feeling of coming home to myself.

(24:09 - 24:26)

The very thing that he'd suppressed was what people adored. And of course, it catapulted him to legend status. Once he was authentic and aligned, Willie sold 40 million albums, over 40 million albums.

(24:26 - 24:37)

And the one called Redheaded Stranger was number one on the Billboard Country Album chart for 120 weeks. He's won 12 Grammys. He's become a cultural icon.

(24:37 - 24:53)

And he completely reshaped country music. His years of changing himself and erasing himself nearly ended his career. When he finally embraced his quirks, he became the artist that we know and love today.

(24:54 - 25:12)

I see this with clients too, tragically. It's even challenging for some people to do the Connect the Dots process that I walk them through in the beginning because they're jumping ahead, you know, but how can I make money from this? Or will people pay for this? And there's a time and place for that. Of course, we need to validate our offers.

(25:13 - 25:26)

But I've really only had one or two clients whose ideas did not prove viable at the time. Usually the real problem is that they don't think they would be viable. But really, it's just that there's something getting in the way.

(25:26 - 25:44)

Like maybe they're targeting the wrong people. Sometimes the thing that you are so tempted to hide is the very thing that creates your breakthrough. I remember I had a client who just was really ashamed of the fact that she didn't have a fancy background like an MBA or in, you know, working in PR.

(25:44 - 26:08)

She felt like because she was a business coach, and she felt like everyone that was was talking about how they'd transferred some great business success knowledge into what they were teaching now. But she didn't have any of that. But it turns out that what her people wanted, what they loved, was to believe it was possible for them to even if they didn't have that kind of background.

(26:08 - 26:30)

So they loved hearing her honest success story that made them want to learn from her even more. And sometimes you just are so close to that thing that you can't even see it as something special or even something that different. I have many clients who are like, but isn't everyone like this? Or can't everyone do that? No, you need to do it.

(26:30 - 26:35)

You were given those gifts. Use them. Downplaying your gifts.

(26:35 - 26:50)

It's just like painting over gold. You know, you might blend in, but it just loses all its shine and all its value. So let's get you authentic and aligned because that's what you really want, isn't it? And it's definitely what the world is waiting for.

(26:51 - 27:11)

All right, my friend. In this episode, you learned about how four mindset blocks that even geniuses have fallen for can keep you from getting clear on your next steps. You learned how Charles Darwin kept his work secret for decades, all because of a fear of failure.

(27:11 - 27:32)

And it wasn't until that now or never moment of someone else potentially getting credit that he finally published the book that would change the world. And you learned why Harrison Ford decided to spend his life as a carpenter because he was so afraid of success. But how thankfully George Lucas intervened and the rest is history.

(27:32 - 27:50)

And you also saw how Willie Nelson and Howard Schultz struggled for years until they finally let go of the blocks that were keeping them from their success. Plus, you learned what happens when you translate my website into Spanish. So good episode.

(27:51 - 27:58)

I hope it was helpful. If so, please share it with the woman you know who needs to hear it. And I'll see you back here again on Tuesday.

Support at The Uncommon Way 9/2/25 Support at The Uncommon Way 9/2/25

Ep 164: How to Organize and Systematize Your Lead Generation Efforts (And Do the Same for Your Life + Time)

What if your lead generation process could feel streamlined and under control instead of chaotic and scattered across endless to-dos?

Episode Summary

What if your lead generation process could feel streamlined and under control instead of chaotic and scattered across endless to-dos?

If you’ve ever felt the stress of leads slipping through the cracks—or the constant pressure of juggling too many moving pieces—you’re not alone. In this episode, professional organizer and certified life coach Tracy Hoth shares a practical, five-step framework that helps you clear the clutter, calm the overwhelm, and finally set up a lead generation system you can trust.

In this episode, you will:

Discover how streamlining your lead generation can improve your results AND instantly calm your nervous system—and why getting organized isn’t about color coding or fancy systems
Find out the hidden cost of “I’m bad with organizing”—and how disorganization in your backend may be what’s really stalling your results.
Learn the 5-step SPACE framework for organizing anything—from podcast pitching to client follow-ups to your weekly calendar—and why it could be the fastest path to more leads with less stress.

Press play now to discover how to simplify your process, stop missing opportunities, and create the kind of organized flow that keeps your business growing with ease.

Links Mentioned

Get the free gift from Tracy Hoth: https://simplysquaredaway.com/5files

The Organized Coach Podcast: https://simplysquaredaway.com/podcast/
Tracy’s website: https://simplysquaredaway.com/

Instagram: https://instagram.com/tracyhoth
LinkedIn: https://www.linkedin.com/in/tracyhoth/
Facebook: https://facebook.com/SimplySquaredAway

Work With Jenna

7-Week Mindset Block Reset: https://app.acuityscheduling.com/catalog.php?owner=12460168&action=addCart&clear=1&id=2031334
Questions? Book a coffee chat with me: https://theuncommonway.as.me/?appointmentType=14162313

Clarity Accelerator Mastermind:
Unlock your inner genius, streamline your strategies and offers, and dial in the inner world that lets you create uncommon success in business and life; https://www.theuncommonway.com/schedule

Private coaching: https://www.theuncommonway.com/schedule

Resources Mentioned:

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

In this episode, you'll discover a simple process to organize and systematize your lead generation efforts. And it's going to extend into all other areas of your life if you let it. Welcome to the Uncommon Way, where high achieving women entrepreneurs and leaders ditch the rulebook and design success on their own terms.

I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies, mindset mastery, and power moves to help you attract ideal clients, leverage your unique genius, and scale with freedom. Let's dive Welcome, welcome back to the Uncommon Way. I met a woman a few months ago who was a certified coach through the same organization as me, and I felt like I'd known her for years.

Not only do we have work in common, because both of us help entrepreneurs streamline their businesses so they can work less and earn more, but also she's one of those people who is so nice and down to earth and keeps everything so real. You'll see what I mean. So I decided to sit down for a conversation with her about her tips for streamlining lead generation, because it's obviously very aligned with what we talk about here, and I knew you'd find it really inspiring and also something that you can implement today.

In this episode, you will discover how streamlining your lead generation can improve your results and instantly calm your nervous system, and why getting organized is not about color coding or fancy systems or anything difficult. You'll find out the hidden cost of I'm bad with organizing, and how disorganization in your back end may be what's really stalling your results. And you'll learn the five-step space framework for organizing anything, from podcast pitching to client follow-ups to your weekly calendar, and why it could be the fastest path to more leads and less stress.

My guest Tracy Hoth is a 17-year veteran professional organizer and certified life coach who's on a mission to empower coaches to create streamlined and organized businesses. She is the host of the top 1% globally ranked Organized Coach podcast and creator of Organized Coach Academy, where she simplifies everything to help coaches become organized CEOs. And now, let's bring her on.

Welcome, Tracy. Thank you so much for being here. Jenna, I'm so glad that you're having me on and letting me talk about getting organized.

It's always a fun conversation. So first, I have to ask, how do you feel being the first ever non-client on the podcast? So honored. I feel like the most special ever.

Oh, that's so great. When Tracy and I started talking, we just knew that there were so many synergies, and I had to have her come on. So I'm glad that you'll be able to share with my audience some of the things that I've learned listening to your podcast.

Oh, yes. Wonderful. So I was wondering if we could dive in and just start talking about some of the misconceptions that people have when they think about getting organized in their business, or if they need to get organized in their business.

Yes. Well, first, when people say organized, they think it has to look a certain way. So that's one of the misconceptions is that it has to be a certain way, where organization just means that you know what you have, and you can find it when you need it.

So it doesn't mean anything more than that. It can look different depending on how your brain works and how your business is set up. So I've simplified some things to help in that, but just know that it doesn't have to look a certain way.

That's one of them. It doesn't have to be color-coded file tabs. Right.

Okay. Now it can, because that could be really fun. But it doesn't have to be.

Got it. Another misconception is that you need a big chunk of time. It's going to take a lot of time.

So good. And when people are thinking about their computer, and they have tons of files, and they think about how messed up all their systems are, and you know, then it does seem huge, but you can get organized in 15 minutes a day. You can organize each little section and get that done.

So you don't need a huge chunk of time. The other thing is that you don't need to get organized. You don't need to do organizing if it's not causing you problems.

Like if there's not something negative happening, you're not wasting a bunch of time. You're not feeling stressed because you can't find something, or because you don't have it. You're just like trying to make sure your outer appearance looks like you have it together.

Like that aspect of it, you would want to do something about it. But otherwise, it's not like everyone just needs to get organized and spend time doing that. If it's causing you problems, then address the problems that it's causing.

Interesting. Yeah. I have to admit, when you said that, though, I started thinking about ways in which, because one of the ways that I loved listening to your podcast pitching episode that you have on your podcast, and you talked about how you have everything that you'll need for all of these pitches put together.

And so it wasn't something that I felt I was having a problem with. But when I listened to you talk about it, I thought, Oh my gosh, that would be so much more streamlined. That would feel also just the cognitive load, right? There'd be less cognitive load.

So do you ever find that people come into your orbit, kind of like me, where we're not looking to get organized, but once we hear about it, we're like, Oh, that could really help. Yes. And I think that's part of it.

You've lived the way you've lived, that you don't realize what's possible. Like you don't realize that that part of your brain is overloaded, or there is, could be a better way. So it is fun for people to see different options and think, Okay, that's how I might want to try it.

I think the biggest thing is the wonderful one. It's a concept I have where thinking about that podcast pitching episode and how I pitched a podcast is that everything is in one place. So even just that part of it, it's like a spreadsheet I have that has the tabs at the bottom.

It has when podcasts I'm on go live. It has who I'm pitching to. It has what their response has been.

Everything's there in one place. And so it makes it so easy then to find what you need and you know exactly where to go. And your brain feels calm because it can find the things that you need.

And I can see, and I've learned as I've went, like I highlight if I haven't promoted that person's podcast. And so then I see, Oh, those are the three that I still need to promote. And then I can take that color off after, but like all that's in one place.

And it's so much easier than if I had it on a piece of paper, scrapped under a pile, you know, wherever it is. Okay. We definitely need to talk more about lead generation because I know my audience is going to gobble that up.

But first I'm wondering, what do you think, what is the true cost? Like what's it really costing business owners to put off getting organized? That nervous system that we were talking about, the nervous system and the stress. So even your own health, also confidence, like how you're coming across and how you're offering, making your offers and all of that. The confidence behind it, if you have it organized in the backend, just feel so much better, so much calmer.

So your confidence level and definitely time, spending time, looking for things, spending time, scrambling, remaking things, you know, all of that, that you could be doing other things. You could be working less because you can find things that you need quickly. And I think about the example of someone that put something on their calendar.

They think they're bad at time management. They put something on their calendar and they're like, okay, I'm going to do this task that I have. But then 30 minutes in, they finally found the pieces of it that they need in order to do it.

So then it's tying into, they think they're bad at time management when really, if they were organized, their files were organized, they would be able to find that and get the task done in the time they allotted for themselves. So there's so many things like cost, confidence, the time management piece, all of those things that are tied into getting organized. So I'm super curious, how did you get into this work? Tell us your story.

Tell us about you. Yeah. Well, I mean, I started organizing 17 years ago.

My youngest was in pre starting preschool and I was like, I need something to do. I knew I wanted to organize people, help friends, because I would say, let's go to the park with our kids because I stayed home. And my friends would be like, oh, I need to clean my house.

I need to organize. I was like, what? Come on, let's go do something fun. And then I had some friends who were like chronically disorganized.

And so I started my business. I started helping people get organized. I made a website, told people I was a professional organizer and then have done that, spoken on the topic.

And then in 2017, 2018, I got Life Coach certified. So I started bringing in the mindset and the identity work that goes with transformation to becoming the organized person who has an organized home and organized business. But when I started my online part of my business, it was challenging.

I'm like, I've never organized something online. I don't know where things are. Like I needed to organize and take my own steps, go into my own business and learn how to organize it from the back end.

So when I was doing that, I thought, how many other people that aren't organized, that don't know the steps that haven't done it or haven't been taught, how are they doing it? How are they finding things? Because I had challenges. And so I started helping then coaches and small business owners organize the back end of their business too. Oh, what a great story.

What a great story. And I'm sure that when you got your first clients with that, you had so much to give because you'd been doing it in other areas. And I bet they thought, this is where have you been my whole life? Yes.

So amazing. So helpful. Yeah.

I have one offer that I love so much. It's helping people get the three biggest areas, the three biggest return on investments. If they spent time organizing it, one's their files, one's their bookmarks bars.

I love helping people do those two things in particular. And we share our screens. We look at it and they're like, what? I did not know that the whole time.

What? Oh my gosh. Oh, you can do that. And it's just fun.

And it has such an impact that it's one of my favorite things to do. Oh my gosh. I can feel the joy you have in your business.

And I just love that you have taken your zone of genius and now built a business around it, but also that it is showing up in everything you do as well. Because even our interactions have just felt so calm and so clean and organized because of how you've done all the things you do, how you follow up, how you, and yeah, and so I'll just want to second that for anyone who's on the outside and didn't get to see all that. I really do have a very, even before we met, I had a very consistent and clear idea of how you were and how professional you were because of all of that.

That's so interesting. And I just listened to something where someone was talking about your strengths and they said, it's so, to think about it, to find your own strength, you think of something that you don't even think everybody doesn't know. I'm like, doesn't everybody do that? Yes, yes, yes, yes.

Absolutely. I've practiced for 17 years. I've used the same five steps.

I've practiced the same thing. I've trained my brain to think in that, to use that funnel sort of thing. So that is also like everyone can have that.

It's a skill that they can learn and they can be practicing. So just to encourage anybody who's like, well, I don't have that naturally. It's okay.

You can learn. Yes, yes. Great point.

So let's then talk about those kinds of steps when it comes to a lead generation system. Because getting organized with lead generation, like you do with the podcast, is something that I think everybody, one of the common threads that I hear as a business coach is I want to get more leads, right? Or I want to find more ideal clients, depending how thoughtful and intentional, sophisticated they are about it. But it's about connecting with more people and finding more people.

So I believe that if you're able to be more organized in your approach to that, then you're going to create more results rather than more doing on the other end. So let's talk about that. Yeah.

Well, specifically about the podcast, like I started the year saying I want more visibility. What that led to was more connections. And I hadn't really thought like that, I guess.

But as I started connecting with different podcast hosts, it was so beautiful. Like I get to know you and I get to now forever have this connection that we have. And it's been a really special treat to be allowed on someone's podcast and to have that connection.

So that's been fun. But yes, starting with the wonderful one, thinking of one place to organize all of that is key. And same with, let's say you are working on a funnel for your lead generation, a traditional funnel, like where you have a freebie and then you have an opt-in page, that kind of thing.

All the links need to be in one spot so you can find everything that you need. So I run my business off of, I call them dashboards. They're Google Sheets that have tabs at the bottom.

And one of my tabs is funnels. And I have the funnel name and I have all the links to all the assets that go with that funnel in one place. And that's linked on my bookmarks bar.

So when I'm going to work on that, I click on my bookmarks bar link. I open the sheet, which opens the sheet. I have all the links I need.

I click on a link to open that thing and work on it. And so it's all in one place. Same with the podcast pitching.

I just open that Google Sheet and I have everything related to the podcast that I need right there. So when you are working with clients on something like this and they're trying to create a sheet because I'm just imagining myself doing this, where I think I would stumble is that I wouldn't think ahead about all the things I should have, like all the tabs that I should have or all the pieces in the long process of lead generation. So how do you think through that? Well, I think first I would just give them the sheet already made.

So when I work with them, get a sheet and I can help them add those. But notice one of the things we think is we need all the things in the future. It's like going to Target and buying a bunch of containers.

And we don't know if we need those containers yet. So I suggest not making a bunch of extra things until you realize you need them. And that's how my sheet even was formed.

Like I knew I needed to keep track of who I was pitching to. The next tab was I know I need to keep track of when I've booked a session. So I made a new tab there.

And then I need to keep track of if I and I could keep all that on that same tab. If I've promoted that person, when their thing went live, the link to it, all that can be on one tab. And so I don't really need any more things or put those in place ahead of time, just as I need them, I can add them.

And I can totally see if someone's not used to using that I like to use what they feel comfortable with already. But if there's no system they have, then a Google Sheet is just an easy thing to start with. But yeah, how in the initially it might be intimidating.

And that's why you know, having someone there showing you and we share screens, and I can tell you where to click. So you're learning how to do it and able to then next time you're making something you have a better skill level. Yes, absolutely.

So in terms of other forms of lead generation, like a networking, or like maybe being a speaker, the same thing applies where you have all the information in one place. Yes. And you can use the system that you want to collect and gather all of that information.

Yes. And you can make it way more complicated. What I tell people is by starting with a Google Sheet, if you're not using something else, you know, like Notion or you know, some other form, or ClickUp or whatever it is, even though I'm so tempted to use all these other things, I'm like, I use the Google workspace, I'm going to keep it there.

I'm not going to go with all the distractions and all the temptations and everybody telling me well, this is better, it's way more robust. And I'm like, I don't necessarily need robust. I just need to have if I was networking, I would make one with names.

And one of my colleagues has this where she that's her main lead generation, she goes to events, she brings home business cards or contacts, and she puts them in there, she writes when she's reached out to them with a date, you can format it with a date in it. You just double click and the little calendar comes up and you put the date on it. You can put notes in there.

And now you have everything in one place, you just pull that up, you go back and through. You also can put follow up dates on there. And you can add those to your calendar so that you have the date that you're going to follow up with them.

There's drop downs where you can have was interested, reached out, sent something, you know, like all those kinds of things too. So you can keep it up to date on what if you have steps like a system in place of how you reach out to someone, those drop down menu could be in your Google Sheet. So all those things like in one place, and it's really simple.

And you just keep that on your bookmarks bar so you can access it in one second and one click. And there you have it. You're ready.

I'm noticing this theme of like very simplistic, streamlined, right? Like these are the words that keep coming up again, easy, calm, making it simple. It's all right there for you. And don't you have something where like you're so good about saying it's just about this or the essential this.

Don't you have something where it's like the core files that are essential or something where it makes it sounds like so key? Well, there's two things that I have. They're the steps to organizing, which spell the acronym SPACE. We start by sorting, then you purge, you assign homes, you contain.

So remember, that's the step where you don't buy containers or you don't decide on those until step four. And then the last one is energize. And you're energized by going and visiting that space.

You're energized by maintaining that organization that you have. So those are the five steps to organize. And those five steps work for organizing digital files.

It works for organizing your desk or your closets or your mind. Whenever you're overwhelmed, use those steps. Sort everything out of your mind.

Go back through. I sort into categories. So I'll sort into calls I need to make tasks for a certain project I need to do errands I need to run.

So when I'm sorting, and some of them might just be thoughts, I sort into categories, and then you go back through and you purge those categories. And maybe you can delegate, maybe there's something you want to delay until next month. You can even delegate and decide when you're going to do those things when you're going to think those thoughts when you're not going to think those thoughts, maybe some of them are delete.

Yeah. And then you assign homes on your calendar. You contain them with a time block like an end start and end time.

And then you energize, you maintain your calendar, you go back and look at it, you see how nice and neat it is. And you you make any adjustments that you need to. So people always think energizing or organizing just takes so much work.

And it's so hard. Not really, if you think that, then it will be right. Yes, of course.

energizing. It's so calming and so productive. I don't know.

It's just has that feature to it that I think people when they're in the midst of the overwhelm of it that they don't think about. Yes, I actually have a story about this, which is that we've moved into this place which has far less space than anything we ever had in the United States. But it's also very modern.

And so it has this very like clean, modern look that we wouldn't have chosen. But I'm really happy that we have now because it is creating such a simple organized space for us. But in the bathroom in particular, I walked in and I thought, how in the world, how in the world am I going to fit my bathroom things in here.

But it turns out that you I've bought, I've gotten into it. Now I've bought these little containers that are very cute that organize everything. And now, I would not have believed this before.

But when I walk into that bathroom, I light up every single time. I have such a smile on my face because it's all so well organized. And I wouldn't have thought before.

But the fact that I can just and I have everything in the front that I need right away in the morning. And I can just pull out there's my face cleanser, there's my toner. And I don't have to go down into a drawer and bend down low and get the thing.

And I still get to maintain the, you know, sink area super clean. It looks like something you'd see in a magazine. In there each time and I think this is what people are talking about.

This feels so energizing. Like you said, it feels so fun. So I didn't know who else I could geek out with on that.

I knew you'd be the perfect person who would actually get it. Well, I love to that you say, I didn't know it could be like that. Like that's what happens once you start doing this in one little area.

We start in business or I still have a home organizing program. We start in our home, it just bleeds into all of your life and overflows and starts creeping in and taking over. And you're just like, this is awesome.

Where before you probably didn't really think it was possible. Yes, yes. Yeah, I can see that.

I can see that I have an open glass desk area now. And I used to have a desk against a wall. And so there would be cords and all in the back.

Yeah, never even look at but that can't happen now, because it would just make the space look so awful, right? Untidy. And so I do take the time now I just it's part of my weekly thing that I reorganize my cords. Oh, I'm like, Oh, you should send a picture of that my cord.

I'm up against a window. So I don't see it. But even on my desk, I have so many cords.

How do you not do that? Oh, interesting. Yeah, it's fun. I mean, they actually I bought this really pretty basket at Ikea.

And all the cords stay in the basket. So there's one extension cord that goes into the wall. And then there's the outlet in the basket and all the cords and everything are in the basket.

And then I just have a few small ones coming out coming out. Oh, love it. Love it.

But of course, they're in the basket. It just turns into like craziness. So that's what I have to organize.

Yes. Yeah. Oh, gosh.

That's okay. Back to the fun segway. But I love that you are that you brought up this five part framework, because I was also going to ask you some of the clients that I work with, they find themselves getting disorganized with not so much with with life. And especially it seems like with children, you know, with kids, appointments and to dues and things that are needed from school. And so that framework that you talked about that applies. Same thing, right? Same with everything.

Yeah. So when they're sorting all of that out, they just put them into those categories, sorting like with like, and then going back through purging, which includes delegating, deleting, delaying, or deciding they're going to do it. So there's kind of four D's when you're looking at tasks, and then assigning homes to when they're going to do it.

So good. So what are give us just some main obstacles that get in the way for your clients when they start doing this work? Well, I don't have time. For sure.

Yes. Also the whole identity thing. So they might have thoughts like I'm not an organized person.

I never have been. I have ADHD. I can't do that.
It doesn't work the way my brain works. What are some other ones? It's too overwhelming. Those are probably the biggest ones like I don't have time.

It's too overwhelming. I should be able to do this myself. Oh, yes.

That's a huge one that keeps people stuck over and over. You know what I love about all of those? Not a single one of those was an actual issue with an actual thing that gets in the way. It was all thoughts and beliefs.

So anyone can organize what you're telling us. It is. And all the people in my, especially my life program, which is the home, they all say, Tracy, it's the mindset.

Like it's the mindset. I never knew how much my mindset was keeping me stuck. One lady even said like it's her worthiness.

She didn't think she was worth having an organized home or was valuable enough to have an organized home. And so it's so interesting because she remembers her mom telling her that she was messy. Her room was always messy.

So then that kind of came into her adult life, like her home is always messy and she didn't deserve it because she was messy. And so it's so interesting digging into those thoughts and beliefs that we have. And once she realized, oh, that's where it came from.

Now she's transforming her home. And we looked at different areas. Like she was super organized at work.

She was super organized planning vacations, like down to the details of it. And I'm like, so interesting that you can do that, but not your home. And now she's doing that in her home.

And it's so exciting. Oh, what a great story. What a great story.

It's true that the things that we, that often keep us, the mindset pieces that keep us from doing something are not necessarily logical. Like you would never logically think the reason that the home is messy is because I don't feel worthy. Right.

That's not a logical, obvious connection that we would make. But if you don't address that, then all of the tactics, all of the spreadsheets that you give them probably are not going to help. Yes.

Oh, I'm glad that, yes. So true. And we all, well, me, I always am like, just give me the practical, tell me what to do.

It takes that, like, okay, hold on. There's probably something that's keeping me from being able to do that, being able to maintain it, starting that, whatever it is, going into the mindset. Yeah.

Well, Tracy, it has been so refreshing and so nice having you on. I know people are going to want to know where they can find you. And I think you also have something special to offer the listeners, right? Tell us about all that.

Yeah. My website is simplysquaredaway.com. You can find everything on there. I also have my podcast, The Organized Coach Podcast. My free class that people can take is all about organizing your business. It's simply squared away.com forward slash the number five files, all one word. And in that I talk about the three, my framework, the three parts of an organized business.

And then I share my five files to organize all your digital business files on your computer, which I was going to share on here. I'll gladly tell people what they are. You tell us.

Yeah. So when you're organizing your digital files, I think of home and business. You have two things on your computer in business.

I think you can organize every single thing that you have in five files. Operations, which some people might call admin. It's anything behind the scenes in your business.

Marketing is anything outward facing in your business. The third one is my content. I always call it my content because it's anything you create.

And then the fourth one's education, which is anything anybody else has created. All those freebies you've downloaded, all those courses, your coaching, your certifications, all of that. And then the fifth one is clients.

So operations and marketing, my content and education, and then clients. And everything in your business will fit. I mean, I haven't found anybody that's needed to add another one unless they have a different style of business, which then we've had something, you know? And then I also, once you sign up to take, to watch that free class, we'll send you other tips on organizing in different areas of your business and just life in general.

Oh, perfect. Okay. I need to be on the list for sure.

I've already dabbled in your podcast, so I'd love to go deeper. Oh, Tracy, thank you so much for coming. It was such a just breath of fresh air and so inspiring to think about what else is available in the business.

Jenna, I'm honored to be here. Thanks for having me.

Support at The Uncommon Way 8/26/25 Support at The Uncommon Way 8/26/25

Ep 163: The 7-Week Reset: A New Way for Women Entrepreneurs to Remove Mindset Blocks and Go from Forcing to Flow

If you’ve ever felt like you’re the one standing in your own way—pushing harder, trying more strategies, but not seeing the breakthroughs you crave—this episode will inspire you and change how you see your next steps. You’ll hear why so many traditional tools like affirmations or mindset hacks fall flat, and how one simple but powerful step could reset the entire game for you.

Episode Summary

You will learn:

The surprising reason most affirmations, mindset advice and even therapy falls flat — and how tuning into what actually works for your unique wiring can unlock breakthroughs faster than you’re probably expecting.
How one of my clients found that producing LESS content created better results in her business--because of what she focused on instead.
And I’ll reveal my newest offer, which is the first full offer I’ve released in 3.5 years.

Press play now to uncover how to unlock your next level of success and growth.

Links Mentioned

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Questions? Book a coffee chat with me: https://theuncommonway.as.me/?appointmentType=14162313

Resources Mentioned:

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

This podcast dives into the potential of balancing a business and life without sacrificing revenue or impact. It helps women business owners and mompreneurs overcome overwhelm, decision fatigue, and the guilt of working less and stepping away from hustle culture while increasing leadership, strategic decision making, alignment and delegation / team building. Learn to build powerful habits and mindset, embrace smarter and higher vibration work methods, and master time management by streamlining tasks, implementing business systems, and even prioritizing self-care. We explore efficiency and energetics, productivity and filling your cup, automation and where to personalize your efforts … all to reduce overworking, and finally take time off—without the fear or shame—whether that is with high-ticket offers, scalable offers, or passive income. Say goodbye to imposter syndrome and people pleasing while running a small business: It's time to shift your mindset, reclaim your work-life balance, and thrive!

Full Episode Transcript:

[00:00:00] In this episode, you'll discover how you can simplify the path from forcing to flow in your business and life in just seven weeks. Welcome to The Uncommon Way where high achieving women, entrepreneurs and leaders ditch the rule, book and design success on their own terms. I'm your host, Jenna Harrison, a top ranked business coach sharing business growth strategies of mindset, mastery, and power boost to help you attract ideal clients, leverage your unique genius and scale with freedom.

Let's dive in. Welcome, welcome to the Uncommon Way. Oh, do I have some wonderful things to reveal today? I just wanna gather everyone around like we're having a little huddle and whisper. It's not as complicated as you might think because get this, it's like I imagine the first woman who ever realized you could just count backwards and your child will let go of the dog's tail.

She must have been giddy running to the playground and sharing it with the other moms. And they were like, really? That's it. 3, 2, 1, and [00:01:00] it works. So what I'm gonna share with you today isn't that simple, full disclosure, but it is fundamentally a very simple concept and very easy for you to implement. So get ready in this episode.

I can't wait to share. The surprising reason most affirmations, mindset, advice, and even therapy falls flat. How tuning into what actually works for your unique wiring can unlock breakthroughs faster than you are probably expecting. And how? One of my clients found that producing less content created better results in her business because of what she focused on instead.

And I'll reveal my newest offer, which is the first full offer I've released in three and a half years. So I didn't undertake this lightly. I have a feeling you're gonna be really surprised and delighted when you hear the details. So let's dive in. Last [00:02:00] week I shared how an olive tree thrives naturally when it has the right conditions.

Rocky, well draining soil and long hot dry summers. But that same tree would wither in the textbook perfect growing conditions of the Mississippi Delta, and that is such a relief. Because it means in nature of which we form a part, you inevitably thrive in the conditions that suit you, and you can bounce back very quickly when you find them.

That's why in business you can see incredibly talented women start to sputter and stall out, and even question whether they're cut out for entrepreneurship, not because they lack ability or smarts or drive, but just 'cause they're not fully in their right conditions. I worked with a woman who was a coach for corporate leaders who had these fantastic insights that could really shake up corporate America.

But when it came time to publish her ideas, she [00:03:00] kept watering them down because what would people think? Some people for sure would get angry about what she was saying, and did she really want that backlash? Or to lose a bunch of followers and turn off prospective clients? Also what if people refuted what she was saying?

Wouldn't she look foolish? She spent a lot of time therefore thinking about content, writing content or rewriting content so much that she didn't have much space for other things she wished she could do to grow her business. And when her revenue declined, she thought she needed to be more visible and create more content, which we all know how that feels.

She was really drained. She even wondered if she wanted to keep going in a business where it felt like she was putting so much in and not getting that much out. When I asked her what she thought would create her breakthrough, she got quiet and then said, I need to be bolder and say the [00:04:00] things that need to be said.

She was right deep down. She knew her issue wasn't about spending even more time on LinkedIn. She needed to stop pretending that she didn't have brilliance to offer. And start showing up in a way where people would take notice. The real turning point, it didn't come from doing more. It was in creating the right internal conditions so that sharing her message felt energizing instead of exhausting.

She needed an internal landscape where she trusted herself and felt safe no matter what, so that she could be bold, really bold. In a way she hadn't dared to before, but also in a way that was true to her rather than what seemed more like posturing or acting as if by being safe in her own skin, she could finally show up fully and magnetically.

So once we cleared the beliefs and patterns that had been getting in the way and replace them with what she truly needed, the shifts were visible [00:05:00] right away. She started writing differently, sharing the hard, impactful truths that she hadn't before. She found she could create less content because each piece was more powerful.

Now, the leaders who were called to her new messaging were really excited to work with her because they said they wanted exactly what she was talking about. She even began dressing differently because she enjoyed standing out when she entered a room that was totally new. People started gravitating towards her at networking event saying something just made me wanna come, introduce myself.

And now that she was actually allowing her ideas to flow, she downloaded this whole new framework in a single day. That was such a captivating shift in thinking versus how most people think that well-known companies were inviting her to come in and speak to their leaders. Then those leaders wanted more and started signing up to be on her list and part of her community in rates that blew past industry [00:06:00] standards.

Plus she had time and energy again. So her personal life changed too. It was so clear to her how much that old way of being had drained her and how much cognitive load she'd been carrying that she didn't even realize she was carrying. And now instead of thinking and worrying about her business day and night, and then feeling guilty when she wasn't working.

She was trying new things, picking up new sports and hobbies, and experiencing more joy. She said so many people came up to her and would say, wow, Lisa, you look great. What have you done? Breakthroughs like that are possible for you too, but here's where they don't come from some generic formula for confidence or for visibility, or a copywriting course or a money mindset course.

They come from creating unique right conditions, starting from the inside out. That domino is the key piece that initiated all the other [00:07:00] change. The biggest breakthroughs in your business never come from doing more of what's not working. Producing more content wouldn't have helped Lisa because it wasn't fully landing anyway.

Your clarity, power, and genius are always available. They just need some air and sun. But how you create that right environment is different for everyone. We all have different experiences and different wiring that have led us to this point, so we all need unique solutions. What creates effortless decision making for one person Can feel like nails on a chalkboard to someone else.

And what lights a fire for one woman's creativity might leave another Totally. Frozen with tight shoulders and her chest, feeling constricted in her stomach and nuts. I had a client whose business had stalled and fear was consuming her. The panic and helplessness she felt during the day seeped into her [00:08:00] dreams and in one, her dad was telling her, see, I told you to stick with a real job.

She told me it felt as if she could actually end up living under a bridge. That's how scary it felt. And by the way, she was earning hundreds of thousands of dollars, so it wasn't an actual number in her bank account that was scaring her. So I'm curious, what do you think she needed in that moment? More hope, more power, or maybe less pressure.

Maybe she needed less of something. Take a second to feel into your answer. It could have been any of these. That's the point. Different people need different things. And honestly, that's what makes this work so endlessly fascinating for one person asking, but what have you signed a client today? Someone who's been circling and suddenly says, yes, let's do this.

And that could be the very spark that shifts all the momentum, right? Suddenly their chest [00:09:00] lifts and their shoulders relax, and this sense of excitement tingles down their spine and new ideas start flowing. Like a geyser, I don't know. But meanwhile, that same question could make someone else tense up.

They'd have thoughts like, I have to make this happen today. I need to do everything perfectly, or I've blown it again. And their jaws tighten up and their breathing get shallow, and they just feel that pit. And of course from there, they don't really wanna do anything at all. They're just forcing it and their audience can feel it.

This is why affirmations often backfire. One thought can send two different people in completely opposite directions, and if just repeating affirmations or acting as if or going to therapy, were enough. Wouldn't most of the ambitious women, you know, be billionaires by now? Because most of the women I talk to are doing these things.

They've been [00:10:00] doing them for months or even years. And yet they're still that quiet or not so quiet sense of, I know I'm holding myself back. They can sense attention and an internal resistance that keeps them from fully stepping into their power. For the client I mentioned whose business had slumped the key didn't have much to do with thinking at all.

Her body was so spun up with anxiety that she couldn't really think straight. She needed tools to settle it and to cope with high stress situations. Once she could do that, she felt grounded and calm, which gave her a totally different perspective on her business and reignited her confidence. She remembered who she was and all of her accomplishments, and got a download to make a special offer to some past clients, bringing in tens of thousands from one email.

The best part is that her newfound calmness spread into everything. How she treated her children, whether she reached for a glass of wine at night. [00:11:00] Even how she drove through traffic. Her daughter told her Mommy, people are better drivers now, aren't they? Because she noticed her mom wasn't complaining about them each morning on the way to daycare.

So this was very much a body-based issue, but for someone else, the shift might be in what they do. Maybe they thrive in conversation and connection, and once they allow themselves to prioritize more interaction, they're going to light up. They'll feel energetic, and they'll see their mos of magnetic communication start to flow with ease.

Or maybe they need to step back from overloading on trainings and tactics because that's been clouding intuition and leaving them feeling confused in adrift. This is why chasing solutions that work for other people rather than tuning into what actually works for you, leaves you doing everything right except what actually works without someone who sees the full picture, the mindset, the nervous system strategy, and energetics, [00:12:00] and who has cultivated intuition rather than following cookie cutter formulas.

It's easy to waste energy fixing the wrong things. You want someone who can spot what's really going on under the surface, whether that's a deep-seated belief, a nervous system trigger, an unnatural identity, you've adopted an unfortunate pattern you're caught up in, and who has the range to work with all of it.

Because honestly, you can't build the business you want from a state of constant forcing. And I can say this with certainty because I've been living and running my business this way for years. The difference in results and in how it feels is night and day. Ugh. I remember when I kept trying to convince myself with little post-Its all over the house that I earned $250,000 last year.

It was like I had one of those little devils on my shoulder holding a whip, pointing at that post-it and saying, come on, step up, be better. It's just so [00:13:00] much better when you create the internal landscape that supports your unique genius. To naturally and inevitably create your results, even if it doesn't look like what you expected, even if it's not the textbook version of how you should think in order to be a successful entrepreneur, you become the woman whose body, mind, and intuition becomes sources of power, not detractors from your power.

It's all about the who before the how. And once you do, everything else can start falling into place. When your internal conditions are clear and aligned, you stop wasting energy fighting yourself, and you start operating from the steady renewable source of your alignment. That's when you're able to create wildly different, which is what you really want, right?

It's why an olive tree in the wild can endure for centuries or even [00:14:00] millennia. It has the right conditions to be what it's meant to be. And I know you know what this alignment feels like. You felt it before. Think about being on that awkward date with that guy or girl and you're searching for conversation topics and everything just felt off and they're saying something that was supposed to be a joke, but it just went right over your head.

And then you're like, do I laugh now a second later, or would that be weird? And that person's totally dressed up and you thought it would be more casual, and the whole night is just weird, but you've all been on a perfect date too, where time flies and you don't even have to think about what you're going to say because everything's flowing so quickly.

You come up with brilliant things to say and the banter is just so lighthearted and funny. It doesn't even matter how you're dressed because the night just takes you all over the place doing different things and everything seems to just fall into [00:15:00] place. Those synchronicities one thing after another.

You have so many stories to tell afterwards that is alignment. We've all felt what it's like to be in flow. Imagine that in your business too. When you have what you need, you feel confident and certain and light, you show up with conviction. And all of that is so compelling. You become magnetic to others.

The truth is that flow, it's already inside you. My role is simply to help you clear the static that's interfering with it, so it becomes your default setting in business. And that's exactly why I created this new offer. The first full offer I've put out since the Clarity Accelerator launched three and a half years ago.

I am committed to getting more women into this flow state and living life uncommonly, because it changes households, it changes communities, it changes countries, it changes the world. So this is a [00:16:00] private coaching experience designed to clear the single biggest block or unhelpful pattern standing between you and your natural flow.

Because when you're no longer weighed down by fear or spinning into overwork. Pushing through the fog of overthinking, that's when you regain your power and your inspiration. Recently I reached out to people on my email list, which make sure you're on it, and I asked them what was going on in their business and where were they feeling challenged, and the most popular answer was some variation of, I feel like I'm getting in my own way.

So I wanted to make it really easy for you to get back in your game. We can stack all the best strategies and refine your offers and polish up your messaging. But if your inner conditions are off, it's like having a racehorse with a limp. The potential is there to win, but the conditions aren't right.

That's why this work isn't extra. [00:17:00] It is the essential piece that makes everything else click. It's the internal strategy that ignites all the others, and here's how it'll work. First, we'll identify the one core issue that's really running the show, whether it's imposter syndrome, money, scarcity, visibility, fears, or something else.

And if you're not sure, don't worry. I'll help you find it. Then we'll have seven weeks together where we work on that and only that. So you get this done and done quickly and efficiently. You'll have full support over WhatsApp during that time, so you're never waiting for our next call. You'll have this focus time to work daily based on your availability, of course, kind of like language immersion.

I wanted to make sure we could capture whatever's going on for you in real time, and I could give you guidance in a way that lets you really reflect and digest it before you respond, because that's what helps our brains learn and [00:18:00] integrate new information. And we'll meet privately on Zoom for 2 45 minute sessions.

Some tools work better in that format, and I wanna make sure you get to experience the sensation of profound transformation from a single call. This is not a surface level think positive advice. It's precise targeted intervention where we are focused on what's actually working for you. Nothing more, nothing less, every step of the way.

It's a mindset done with you. If I could do it for you, I would. It's a kind of inner work that honors your unique brain so your mind and body can trust the change. And you don't have to wonder if this is just the way you'll always be or if the solution you're currently trying will even work for you.

And the even bigger value is that when you create the right conditions for you, like plants and animals, make use of all around the world. You [00:19:00] bounce back quickly, get into alignment and get to feel what it's like for things to flow naturally. And what you're looking for is a way to stop forcing yourself and just take a breath, right?

I am in love with the structure I just outlined because what do we so often end up doing when we suspect we are the ones getting in our own way? We go buy a bunch of courses on different things, money, scarcity. Or no, maybe it's imposter syndrome or maybe it's a visibility issue, and rarely do we actually get through those courses.

Right? Plus it's a generic advice, and as we've already talked about, that's like the lottery. If it works, you got lucky, but usually it's not exactly what you needed. Or we go the other way and we invest in higher level coaching, which is amazing. That's my personal preference. I'll be honest, it's not always laser focused 'cause one [00:20:00] day you're asking for help with this thing and then another day I'll show up asking for help with something else.

But with this seven week sprint, we are both going all in to create real results in this one area, which means you see and feel real results quickly without dragging it out and without piling on extra cost. The whole point is speed and leverage. Because here's the thing, when you dissolve the right block, it's not just one shift.

It unlocks dozens of ripple effects in your business. In life. It restores right conditions. Isn't that so cool? I learned about this in EMDR work. It's like you have one made thread and once you pull it, the whole knot unravels. So if imposter syndrome has been whispering, not yet. Suddenly you are showing up.

You're leading naturally pricing differently and [00:21:00] selling with integrity and conviction. If fear of success has been slowing you down, suddenly you're aware of an excited about every opportunity you're playing to win, and your results come faster because you are moving fast. If it's hard to remain resilient and cope with emotions in your business or with what's going on in the world outside of your business, suddenly you're responding to challenges calmly.

You're feeling steady, even when things feel messy and making decisions from a grounded place. One shift doesn't just move that one piece on the chessboard. It resets the whole game, and that is the big idea that I want to shout from the rooftops. And I hope it gives you a pep in your step today, regardless of whether we ever work together, you don't always need to work through a laundry list of all the different ways in which you're getting in your way.

Sometimes [00:22:00] it's one that lifts the weight and the doubts and returns you to the place where your thriving feels natural, where you don't have to force. Where there's no wall, you need to climb over or push past or find the secret key to let you through, and you deserve a life that feels right where your life gets to belong to you and your daily way of thinking, believing and acting honors you look blocks of all kinds are totally natural.

They're part of every entrepreneur's journey. Lord knows they've been a part of mine. I used to have a big block around sales conversations, but then once I got over that and got booked out, then I was afraid of making too much because what if I separated from my husband when I got rich? And there's so many more that have popped up over the years that I've talked about in prior episodes, and I wish there had been an offer exactly like what I'm offering now, so [00:23:00] that I could have just worked through it and moved on.

Blocks aren't a sign that you're broken or behind, it's just something that tends to show up in different forms depending on where you are in business. Each time. It's just the next layer asking to be cleared so you can step into that next level. I've seen this again and again with women from five different continents and all different industries and all different revenue levels.

What comes up is different, but the pattern is the same. You release the thing that's keeping you from thriving, and that's when you get to see the breakthroughs in your business, and it often happens faster than you think. I've seen clients experience a complete turnaround in one conversation because once your mind and body adopt a new perspective, it doesn't take weeks of convincing.

You simply start operating from it. Interestingly, I asked chat GPT for a very conservative [00:24:00] estimate of what the lifetime value is to an entrepreneur from clearing even one block, and it said an extra 10 to 50,000 per year every year for 10 to 20 years, although I for one plan to be in business for longer than that.

But anyway, that comes to a hundred thousand dollars to $1 million in lifetime revenue from one shift. And like I said earlier, I wanted to make this very easy for you. So I've set the price at just $2,100. This is the most accessible way to work with me. And yes, I will also be offering payment plans too.

And yes, there is a guarantee. If you don't feel a real shift by the end of our time together, I'll refund you again, easy. Let's get more women into this way of being. Watch how that transforms everything. So if you wanna stop circling the same issue and get your groove back without extra [00:25:00] time or money in a way that works for you, dm me the word mindset on Instagram or head to the link in the episode description to book your spot.

If you have questions and you wanna talk first, that's cool too. You can book a 30 minute coffee chat, which we'll also link to below. This is your moment to stop working against yourself and create the inner landscape that explodes what was previously possible for you. So feel into the yes in your body.

And before Halloween, you can be living a very different experience than you are now. I can't wait to talk. Okay. In this episode, you learned the surprising reason that most affirmations of mindset, advice, and even therapy falls flat. Because you're not tuning into what actually works for you and your unique wiring in ways that span the mindset, the nervous system energetics, and your daily routines.

You [00:26:00] heard about how one of my clients found that producing less content created better results in her business because she focused on her internal landscape and that allowed her to create the bold statements. That called in her Ideal clients, and I told you about my newest offer, which is business and life changing work at the most accessible price that we can work together.

And the most important idea of all is that sometimes it's one shift that resets the whole game. And you deserve a life where the conditions feel right and everything is honoring you. So that you can do the work that you're here to do. Alright, if you know somebody that needs to hear this today, please forward this episode and let's talk again on Tuesday.

Support at The Uncommon Way 8/12/25 Support at The Uncommon Way 8/12/25

Ep 162: Want to Get Out of Your Own Way? Create More Ideal Clients, Revenue and Work-Life Balance Using 'Right Conditions Theory'

If you know you’re capable of so much more—but have a feeling you're the one standing in your own way—this episode will show you how to shift that.

Episode Summary

If you know you’re capable of so much more—but have a feeling you're the one standing in your own way—this episode will show you how to shift that.

What if the key to unlocking more ideal clients, revenue and work-life balance is all around you in nature? This episode dives into the most effective and important method for thriving without restraint.

This is the episode where you will:

1) Learn what Right Conditions Theory is and how it can transform your business, how you feel about your business, what you’re prioritizing in your business, and the results you see in your business

2) Discover what most entrepreneurs are doing that wastes their time and energy and how to avoid that pitfall

3) Discover why that thing that worked wonders for someone else might be the very thing suffocating your growth—and what to do instead

Press play now to uncover the simple, natural shift that can unlock your next level of success and growth.

Resources Mentioned:

Clarity Accelerator: Schedule a call with Jenna about joining the Clarity Accelerator--the same mastermind that we talk about in this episode--to unlock your inner genius, streamline your strategies and offers, and dial in the inner world that lets you work smarter, not harder.

https://www.theuncommonway.com/schedule

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] What if the simple key to having ideal clients booking into work with you, running your business with plenty of time for the things that make life worth living and becoming richer than you've ever been before, all comes down to you cultivating a very specific set of conditions for yourself. Welcome, welcome back to The Uncommon Way.

I've got something new to introduce today, and if you really absorb it, really let it settle in. You're going to see that this one thing is the difference between a path that is wrought with friction and lag and feels really frustrating because it's like you keep banging your head against the wall and still there's something that just doesn't let you break past it, versus a path of just much more lightness and freedom.

Where your business grows and unfolds very organically, you [00:01:00] have plenty of opportunities and clients coming your way and the right kinds of people seem fascinated by what you're saying and doing, and you feel like you are powerfully in control of all of this rather than confused or burned out or stuck.

This is the episode where you will learn what right conditions theory is. How it can transform your business, how you feel about your business, what you're prioritizing in your business, and the results you see in your business. You'll discover what most entrepreneurs are doing that waste their time and energy and how to avoid that pitfall.

It's very simple. And discover why that thing that worked wonders for someone else might actually be the very thing suffocating your growth and what to do instead. So for this episode, I recommend you get out of the house, go for a walk, move your body, and just listen without multitasking so you [00:02:00] can really let it sink in.

This is a very simple but profound and life-changing truth. Okay, let's dive in, shall we? The concept that I wanna share came alive for me in the most unexpected way recently. I have a beloved fur baby named Skye. She's plastered all over my website. I love her to pieces and in fact, she was a deployment present from my husband.

I don't know if you know this. So a deployment present is what deploying soldiers get for their partners to help ease the difficulties of separation. And Ben got me a puppy, so she and I had a year together where she was my sole focus. I didn't have a human baby yet, although we've been trying. So I had so much love to pour into this dog.

Now she's 10. And over the last year or so, my husband and I noticed her really slowing down and each time she lagged behind us coming up a hill, my husband and I, we'd [00:03:00] exchange these glances like, ugh, old age. You know? It's inevitable. It is what it is. Until one day she ate something that made her really sick, poor thing.

And so we put her on this special protocol of rice and boiled beef, and a couple of days later, I took her out to play. And after retrieving the ball, she promptly dropped it for another throw, and then it happened again and again, and she just wouldn't stop. Each time she was looking at me like, what are you waiting for?

As if this were really normal like it used to be. Okay. So it goes without saying. Obviously we got rid of our old food and now we have a companion who just trots along beside us when we're climbing hills and plays ball until we drag her back to the house and nudges my leg with her toy when I'm working.

As a matter of fact, I have the door closed right now [00:04:00] 'cause otherwise she'd be in here doing exactly that. Watching her bounce back so quickly made me think of how long we continue with suboptimal conditions in our life because we excuse it away or put it off or tell ourselves that's just how things are and we forget what feeling amazing and totally on our game even feels like.

We get used to a bit of anxiety here and maybe feeling a little down over there and perhaps running a bit low on energy until it all blends into the background and you start believing this is just normal, but it's not. What it really is, is your biology reacting to something that is quietly draining your capacity, and that thing can be external or internal.

I know you've experienced this. Think back to your twenties when that person you liked didn't wanna date you anymore. And you start [00:05:00] wondering if you'll ever find someone and you're depressed and you just feel blood and maybe your skin breaks out. It's been hard to sleep. Your hormones are out of whack.

Your skin's looking s your shoulders are kind of slumped. Then, I mean, when you do meet people out and about, they aren't all that interested in you, and that just confirms to yourself your growing belief that you won't get what you want in life. When you're in that place, you are not on top of your game.

You know that. And that is simply a more pronounced version of what many of us get used to and start tolerating in much milder doses that maybe take you out for the count, but maybe they just are dragging you down. We're not wired to operate like that permanently. Our biological norm is actually vibrant and lit up and energized and clearheaded.

In other words, powerful. That is how you feel when you're not [00:06:00] getting pulled off course, and often it's you pulling yourself off course, unfortunately, I mean, we do get in our own way. Just like my puppy sky. Your system can bounce back fast when you give it the conditions it truly needs. And this is what right conditions theory is.

It states that the surest path to you thriving is leaning into who you really are and how you really are. And coming back to that relentlessly and we're weeding out anything that is getting in the way of that. Now the right conditions for you might not be the right conditions for someone else. Just like how one person thrives with keto, but someone else does not.

We see this all the time in nature. What works for one plant might totally kill off another plant. One thing that I love doing here in my new home is to go on hikes in the mountains and they drop straight down to this glistening blue sea. I love [00:07:00] stopping and looking out over coves. I look for like the prettiest cove with the most deep emerald color, and I just stand there and inhale this beautiful smell of warm pine and rosemary.

I love it so much and something that I've noticed on these hikes, and I've started to actually look for it specifically 'cause it's so cool, are these olive trees that grow right outta the cliff faces. I probably have 25 pictures of this on my phone. 'cause I mean, how, right? How is it possible? How tenacious, how scrappy does that little seedling have to be to grow there?

And not just grow, but Thrive Green, full leaves and so many olives that the tree can't hold them. They're dropping off onto the rocks below. It turns out olive trees thrive with stress. They do really well on cliffs. It goes against all reason. But if you plant them in [00:08:00] textbook perfect farmland, let's say a place with moist, dense soil with lots of nutrients and steady natural moisture in the environment is after all that is what plants need, right?

They need sun and good soil and water. So let's say the Mississippi Delta, which is called the most fertile land in the United States 'cause of all those conditions I just described. But if you plant an olive tree there, it's gonna wither and die. The roots could rot, the olives wouldn't really be able to open and it would be prone to disease.

Olive trees do really well though in rocky, arid soil that drains well. With a hot, dry summer, that gives them plenty of time for the fruit to ripen. So a rice plant would shrivel and die here in Myorca, and an olive tree would wither and drown in the delta. But in their own environments, each one thrives [00:09:00] naturally and abundantly.

It's not about watering it more or giving it more fertilizer, it's about finding the right conditions. When you do, it's not just possible to bounce back quickly like Sky did. It's inevitable because that's who you are designed to be. You are created to thrive. Even if you're on the face of a cliff, you don't really need much at all.

But we're not taught to problem solve in this way, especially in business and our professional life. We're not taught to think, oh, exactly what works for me and brings out who I'm really meant to be. How do I get back to that? How can I bring forth more of that? Right. We don't grow up with right conditions theory.

We grow up with topiary theory. Now, a topiary is a tree that is meticulously trimmed in order to form different shapes. It'll be round like a ball and then [00:10:00] have a bald stock coming up, and then there'll be another ball of another size on top of that. All different shapes. Just to paint the picture, so Topiary theory states that you need to mold yourself in some specific way, in fact, to be more like the other topiaries.

Your success is dependent on how well you play the game and force yourself to be something you're not. You expect this to be super high maintenance, right? You expect to work really hard at it, and if any natural part of you doesn't fit the program, if that starts showing up. You wanna trim that back immediately, and there's really no reason to question it because, I mean, these trees have had proven success and what works for them should work for you, which is exactly why we run after the trends, or we assume what it is that our people want, or we lock away that new idea that we have, that brainstorm that we have because [00:11:00] it's probably not realistic.

But wow, it's exhausting to do business like that. It makes entrepreneurship feel like such an uphill battle. You know, maybe you go to networking events, trying to be the polished, credible version of what you think people want, but you're tense the entire time. And that suit costs a fortune too. And oh, by the way, those heels, they really hurt.

And sure, they say you should just write content authentically. But what you really wanna say, it's pretty blunt. And so you meticulously write and rewrite everything you produce, or maybe you did speak up in the past, but now you feel like you have to keep saying that same stuff in order to keep your audience warm, when really you wanna be saying something else completely now, and that weighs on you and it makes showing up feel so tiring and draining.

It's just like. An olive tree trying to grow in the [00:12:00] delta. So I have got a question for you. First picture, an olive tree there in the Mediterranean branches, twisting and untwisting in total free form. Basking in the sun. Roots deep in the earth. It has everything it needs. It has its own power source, and those right conditions will help it thrive for 600, 2000, even 4,000 years now, picture a topiary.

It gets trimmed into shape every few weeks, trying hard to become exactly what the viewer wants. Growing with constant correction and tight reigns. Maybe it could grow on its own, but that's risky. Yeah, who knows how it would turn out. So you make sure to keep a tight grip and try to force it into the way you want it to be.

Which one are you right now? Do you feel like you are more olive tree [00:13:00] or more topiary if it feels like you've been trying to push through and make success happen, or you've been hearing a lot of internal have tos or shoulds you are working against yourself? That includes things that seem like there can't possibly be anything wrong with them, like saying the affirmations that other people are saying or reframing everything to the positive or acting as if you're already there, because growth isn't about force, it's about alignment.

If you agree and you want help cultivating that for yourself, I've got a brand new offer dropping next week designed to help you create the right conditions for you. It's simple, effective, and totally guaranteed. So block out a time now on your calendar so you can make sure you listen in to next week's episode and get all the details.

Now, let's recap what you learned today. You now know [00:14:00] what right conditions theory is. You know that most people naturally default to topiary theory, but that is the source of so much exhaustion, frustration, and wasted time and money, and it completely explains why. What worked wonders for your business bestie might be the very thing suffocating your growth.

And whether this is the first time you've heard about this, or the 30th or the hundredth time you've heard about this. Now is the time to reorient yourself to the truth that cultivating the conditions that are right for you to thrive makes the most sense and has the highest likelihood of guaranteeing your success.

Alright, if you enjoyed this episode, please share it with a friend who could benefit from it too. And let's talk again on Tuesday.

Support at The Uncommon Way 8/5/25 Support at The Uncommon Way 8/5/25

Ep 161: Sneak Peek into My Private Coaching Containers + Why Is Our Legal Name EsCap LLC?

Ever wondered what it’s really like to have a private coach in your back pocket—giving you personalized guidance, real-time support, and mindset breakthroughs as you build your business?

Episode Summary

Ever wondered what it’s really like to have a private coach in your back pocket—giving you personalized guidance, real-time support, and mindset breakthroughs as you build your business?

If you’re curious whether a voice-based coaching model can deliver real-time breakthroughs (or if you’ll just get generic responses), this episode pulls back the curtain on my very own WhatsApp coaching sessions—warts, wins, and all—so you can see for yourself.

In this episode you will get:

A sneak peek into the private coaching experience
To hear an actual audio that I sent to a client recently
Learn the story behind my company’s legal name (EsCap LLC)

Press play now to pull back the curtain and step behind the scenes of my coaching containers and my business.

Resources Mentioned:

https://www.theuncommonway.com/schedule

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

[00:00:00] In today's episode, you'll discover what private coaching over WhatsApp is really like. At least when I do it. Welcome, welcome to The Uncommon Way. Oh, it feels so good to say that I mentioned in an earlier episode that I was going to keep the three-day work week, but no, something kept nudging me back to total brand consistency and here we are. And with a lighter, brighter cover for summer 'cause a girl should be able to switch things up when she wants. Speaking of keeping it light for summer, today's episode is for you. If you've ever wondered what private coaching would be like or what WhatsApp coaching would be like With all of my private coaching at the moment, I offer WhatsApp support and sometimes I offer just WhatsApp with no calls.

And it's becoming more and more common, but not everyone has really experienced it. In fact, some people who have purchased these offers have said, I [00:01:00] wasn't sure what this was going to be like, but I ended up really liking it because it gave me time to really digest what it was that you've said and reflect on it, and then say something back.

And plus, I get to keep all the recordings and just listen to them whenever I want. So in this episode, you will get a sneak peek into the private coaching experience. You'll get to hear an actual audio that I sent to a client recently and also get to hear why my company's legal name is spelled E-S-C-A-P.

I got this ping to download an actual audio message that I sent, and when it came time to listen to a few, in order to select one, I realized just how specific and personal they are. I'm mentioning their services and offers by name. I'm referring to past situations, past ways of thinking that would probably be confusing for someone listening in, which is why we sign up for private coaching, right?

We want a coach who knows [00:02:00] us and our business to. So that the conversations can be really targeted and you don't have to repeat the backstory, and then you can get the coaching you need and then go out and implement that guidance, that guidance that was tailor made for you rather than a training that you've listened to that hundreds of other people are listening to and may or may not apply to this specific moment in your business.

But I realized, you know what? It's okay. It's okay if I didn't find a coaching sample that maintains the privacy of my clients because we talk about other things too. And what my clients have told me over and over is that they love that they can just ask me anything. And I am an open book. They tell me.

It's really helpful to hear how I think about situations how. I react to things past and present and that it's in those moments, those conversations that they sometimes get [00:03:00] the biggest breakthroughs. 'cause it either helps normalize things that they're going through or prepare them for things to come.

And I know for myself when someone shares their story, I also get to see how I'm not thinking right, or not being by seeing that difference between me and them. And that gives me. Not just clarity on me, but an insider pass on how to get there. Myself, just before recording this, in fact, I got a message from a client who said, I'm so grateful that I get to learn from you and that you put yourself in uncomfortable growth situations so that then you can tell me about it, and then I can try it and feel it for myself on the other side too.

But those moments only come through being really candid and really transparent. And that's just how I've decided to be in life. I mean, with everyone really. One of my new friends told me the other day that she was so taken aback when I first arrived here, and I was like. Yes, and my son has a DHD. And yes, I get my face lasered for [00:04:00] youthfulness and vitality and oh my gosh, for the first time, the family's depending on my income because we only maintain our visa if the government decides I'm earning enough.

And that's kind of freaking me out. And I just laid all the cards on the table. But I mean, why hide anything, you know, that would be hiding a piece of me too, which only blocks connection, not invites people into connection, which is what we all want. So without any more preamble, I hope you enjoy this audio.

Which answers the question, why is the legal name of my business Escap, LLC? So Escap, it's actually two words. It's in Catalan, the language Catalan, and so a place in for Terra, the island I used to live, my very favorite part of the island was an eska, means like the head, you know, or the highlands. And so from there you could see both sides of the island like see on both sides.

So magical and it was a big turning point [00:05:00] in my life because, ooh, maybe I should tell this on the podcast. It's a good story now that I think about it. Thank you. I had gotten a scholarship. For University of Chicago Business School, my MBA, and the way it was was they were taking like students from the top liberal arts schools because they were known as a very quantitative school and they wanted to round out their image.

So they wanted to attract these like top liberal arts students. And so I won the scholarship and I got to go for a summer between my junior and senior year, so hadn't even finished college yet. And I was taking MBA classes and. It really left a sour taste in my mouth after the rigors of Swarthmore. I felt like the work was just way too easy.

It was everyone I talked to, it was just all about networking. Like they don't even care about the classes. They're just going there to meet people, which were mostly Chicago. It was still a very regional school. I'm like, I'm never gonna live in Chicago and need to have all these contacts, you know, so why am I gonna pay?

At the time, it was a lot of money. It was a hundred thousand dollars, [00:06:00] or was it, I think it was 50,000 back in the day. But anyway, it felt like a lot of money back then. Exactly the same amount as whatever they cost now. Like that's how it felt. And I was like, is this really what I wanna do? And I was gonna do it just 'cause I thought it was a good thing to do.

But my dad, who had always promised me. That he would pay for my undergraduate and then loan me money for my graduate school because I had gone off to live in Spain. I think he lost faith in me or something because we had this pivotal conversation where he was like, oh, and if you keep doing this, how do you expect to pay for grad school?

And I was like, huh. I just just never been a thing. And so I'm actually really thankful I did that now in hindsight, because it really had me considering, okay, if I'm gonna take on student debt to pay for this, because I think I would get, yeah, I think I would get the first year free and have to pay for the second year.

[00:07:00] Or maybe it was just the first quarter free and then I'd have to pay for the rest. I don't quite remember, but I was like, if I'm gonna take on student debt, is this really worth it to me given what I've just me mentioned to you before? And so. Here I am, of course, with this completely alternate life in Spain.

You know, where no one cares, could care less, which MBA you went, you got your MBA from, or even if you got an MBA, right? It's like just a completely different world about really living in the moment, really living life for the joy and the community and not caring what your job is. And of course that was not my thing either, because as I found out after years of living there, when I did turn down grad school and decided to stay there.

Or go back there after my undergraduate is that I need meaning in my life and just like selling my hours just to work and then without having, meaning wasn't for me either. Like just working in a restaurant and then, you know, smoking joints at night or something. Like, it just, you know, but I didn't know that at the point, right, where [00:08:00] I'm making this consideration about do I wanna pay for grad school or do I want something else in life?

And I'm standing there looking at the, in this favorite place, which is the highlands. I see a for sale sign, and there was this piece of property, like it would've cost a fortune to redo, but it was like a abandoned house. So the stone structure was there. It just was all grumbly, you know? But that meant that if you, you didn't have to get like a permit for a new place, right?

Like there is a house there that you could then just get a renovation permit for. But anyway. So this land was for sale in the place that I've always loved, and it was the exact same price, and it just seemed like a question from the universe, right? I'm gonna give you two, like, I'm gonna put a monetary value on this and I'm gonna give you two choices.

What do you want, Jenna? And the rest is history, right? I turned down the University of [00:09:00] Chicago, said thank you, but no thank you. I went back to Spain after college and I lived a absolutely wonderful, you know, few years that ended up changing the course of my life, and so I'm very, very happy with that decision.

But anyway, these highlands are called Escap, and I loved the fact, like I loved the play on words that when you put it together in English, it looks like escape, right? It looks like freedom, and that obviously is what the uncommon way is all about. It's about. Really creating your uncommon way, daring to be different, doing things differently and escaping from all of these have dos and all of these shoulds and creating the thing that you're here to create and making it meaningful, making life count, and then. Yeah, I've continued with it until this day.

Thanks for joining us here at The Uncommon Way. If you want more tips and resources for [00:10:00] developing clarity in your business and life, including the clarity first strategy for growing and scaling your business, visit the uncommon way.com. See time.

Support at The Uncommon Way 7/29/25 Support at The Uncommon Way 7/29/25

Ep 160: 3 Breakthroughs That Take You From Getting in Your Own Way to the Business You Really Want

Ever get the feeling that no matter how hard you work, the thing secretly holding your business back might be … you?

Many women entrepreneurs feel driven by a cycle of overwork and frustration, thinking the right strategy, hire, or software will finally free them. But what if the real reason you’re not getting the results you want is a hidden pattern you can’t yet see—and breaking it is the difference between staying stuck and finally creating the business you actually want?

Episode Summary

Ever get the feeling that no matter how hard you work, the thing secretly holding your business back might be … you?

In this episode you will discover:

How to identify if you’re getting in your own way and whether or not that is the problem you need to be focusing on in your business
3 breakthroughs that stop you getting in your way so you can have the business you really want
The neuroscience-backed reason why insight alone rarely changes behavior—and what does.

Press play now to shift from “Why is it always like this?!” to your own clear path to success.

Resources Mentioned:

https://www.theuncommonway.com/schedule

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: (0:00 - 0:22) It's a fact of life that often we are the ones getting in our way. Today, I'll show you how to identify when that's happening, and three breakthroughs that move you past this and into the business you really want. Welcome to the three-day workweek, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like, without stress, guilt, or sacrificing growth.

(0:22 - 0:32)

I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo to help you work smarter, leave early, and find true balance. Let's dive in. Welcome, welcome back.

(0:33 - 1:26)

I'm Jenna Harrison, and in this episode, you are going to discover how to identify if you are getting in your own way, and so that's the problem you need to be focusing on in your business, and if so, three breakthroughs that shift you out of that and into the business you really want, and the neuroscience-backed reason why insight alone rarely changes behavior and what does. So yes, welcome back to another truth-telling episode, where I give you the hard truth and nothing but the truth to help you cut through the noise, focus on what actually moves the needle for your business, and get you living in alignment with the uncommon life of your choosing, the one that is really meant for you. I want to tell you a story today about a woman named Lindy, who is experiencing something I am sure you can relate to.

(1:26 - 1:47)

Lindy is a woman with very big dreams. She has a strong desire to do something very meaningful in her life, and lots of smarts, and a very strong work ethic. I have a feeling this is sounding familiar, and she brought me on as her coach so she could get help and an outside perspective on this big problem she was up against.

(1:48 - 2:09)

She was stuck and couldn't grow because, frankly, she just didn't have time. But this episode is not about creating more time. It's about identifying when it's true that what's really getting in your way is you, no matter how that might be showing up, and no matter what appears at first glance to be the problem.

(2:10 - 2:43)

First, though, let me backtrack a bit and tell you her story. See, Lindy had grown up in the Midwest in a time when towns were really bustling, and she has memories as a little girl of bumping into neighbors on Main Street, and having an ice cream cone, and strolling along, and going about life, and just this wonderful community aspect. But fast forward to now, and many of those same small towns are just really dead when you drive through them.

(2:43 - 3:20)

Yeah, everybody's at home, you know, there are people living there, but they're in their houses, and there's no actual nucleus where people can congregate. And she had realized that the thing that had changed was that there was no longer an anchor point on Main Street that would draw people in enough to then have other businesses open around it, and that anchor point was the supermarket. Now, when Walmart came along, all of the mom-and-pop supermarkets closed, and she could see how that correlated to other businesses closing, and eventually, the crumbling of the community.

(3:20 - 3:50)

Really, people were having to drive half an hour in some of these towns to go get their groceries, rather than being able to not just buy them five minutes away, but also see so many of their friends and neighbors, and just interact and feel that sense of community. And her vision really was to roll out her current two supermarkets throughout the country. Again, she had big dreams.

(3:51 - 4:13)

But when I first talked to her, she said, there's no way I'm going to roll out more supermarkets. I wish that I could be working on the big vision of the business and the big strategy that needs to happen, but I'm out here, like she called it, putting out dumpster fires. There's always something erupting that I have to step in and take care of.

(4:13 - 4:34)

Maybe there's some staffing issue. Maybe I'm cleaning up an aisle because, you know, there's some mess or somebody knocked some glass jars over, and all the green beans spilled out. I'm working on scheduling.

I'm looking at inventory. I'm just doing all the things. There's no way that I have time to really step into this vision.

(4:35 - 4:44)

And of course, that wasn't the business Lindy wanted. She didn't leave her great job in Chicago or Minneapolis. I'm drawing a blank now.

(4:44 - 5:01)

But she didn't leave that to now be all stressed out all the time, running around, have even less time with her kids, be working with her partner. And of course, they're squabbling because there's all different things going on. They both have to manage and juggle.

(5:01 - 5:19)

And just so tired by the time she would finally lay her head on her pillow. Let alone having a moment to just breathe. And the reason I'm sharing this is because so many of you out there are caught up in this same situation like Lindy was.

(5:19 - 5:43)

But there's something that's like preventing you, that's holding you back from getting to that bigger vision that you desire. And the pain that you're in because of it is real. Or let's say you have a coaching business where you really want to bring on a team that can help you with the day-to-day operations and free you up to write this book that you have inside you.

(5:43 - 5:58)

You've been longing to write it. And you know that's going to be the thing that captures so much interest and attention and really just skyrockets your visibility and allows you to help so many more people. Because I just don't trust them not to mess it up.

(5:58 - 6:19)

And I really have to be in there doing it myself. And it's in the same way that Lindy was really pointing outwards at everything going on as a source of her problem rather than turning that lens around to herself. And what I want to do in this episode is highlight how important it is not to stay in this kind of status quo.

(6:20 - 6:27)

Not to continue doing business this way. Because that kind of gridlock serves no one. It doesn't serve you.

(6:27 - 6:34)

It doesn't serve your clients. It doesn't serve the world at large. And it can linger for years.

(6:34 - 6:53)

You know, I've been doing a podcast tour and appearing on different podcasts talking to different business owners. So as I'm talking to them, I can just see how there are these unexamined assumptions they have that have created this whole way of thinking around their business in which this is the way it has to be. Right? This is how business is.

(6:54 - 7:12)

So I want to help you learn to not only identify when it's happening to you, but move past it. So that you don't find yourself 10 or 20 years from now talking about how this is just the way business is and always has been. And you're still just scratching the surface of your potential.

(7:12 - 7:45)

Because when you change that, that's when you get to step in to deciding how you want your life to be, how you want your business to be, rather than letting the world happen to you. So really, the first step, the first breakthrough is when you have an uncomfortable conversation with yourself, where you stop looking to the outside circumstances, and you turn that lens back on yourself. And you say, what if I am the common denominator here? Now, I am not saying that you are always the problem.

(7:46 - 8:18)

Many times there are circumstances beyond our control that are just really bad luck or poor timing, and it has nothing to do with you creating that for yourself. But after nearly a decade of working with over 100 women, bringing in close to a million dollars in coaching revenue, in which no matter what the client has come to me for, we invariably end up working on mindset as well. Because it's what guides every decision, every action.

(8:18 - 8:44)

Our brain, after all, is what determines everything that we do. And after all this, I can tell you that 8 or even 9 times out of 10, this is the hidden saboteur that is keeping women from creating the uncommon life of their choosing. Not their busy schedules, or their underperforming employees, or their wishy-washy clients.

(8:44 - 9:06)

And this, that fact alone, is just so... Ugh. Right? Because it can keep you stuck without you even realizing that you're in it. Here you are, banging your head on the wall, comparing your current reality to your dreams, and thinking, ugh, I should be way closer by now.

(9:06 - 9:11)

I'm working so hard. I've been at this for a while. It's not that I'm just starting out.

(9:11 - 9:44)

Or maybe you are starting out, but you're looking at and hearing about other people who were starting out and blown past you with their results. And it's like, what do they know that I don't know? You're racking your brain trying to compare. Is it that she's a better writer? Or more creative? Maybe she's more magnetic or prettier than I am? What gives? But you see how all of those thoughts I just mentioned are a symptom of that same external focus? Thinking it's about, it's you looking outside.

(9:45 - 10:31)

You're trying to look outside of yourself, gather data from out there to solve the problem, rather than being like, hmm, what is my role in this? If you just heard my voice go, I was like tapping my chest as I was talking. What is my role in this? And by now you might be thinking, okay, if there are things going on I'm not happy about, and I'm willing to bravely have the hard conversation with myself and look at taking responsibility for what's going on, because otherwise you'll just be wasting your time and money and solving for the wrong thing. Like Lindy had already tried other things, she'd invested in expensive inventory management systems and several other things to try and help the situation.

(10:32 - 11:04)

Just like maybe you find yourself thinking the solution is, oh, I need to, whatever, invest in Facebook ads, redo my website, learn to overcome objections, invest in fancy project management software, which don't get me wrong, all have their place. And I'm not saying you're never going to work on those or that there's not room for actual skill building and bringing in smart technology, of course. And you lean into them with a very different energy.

(11:04 - 11:28)

When you don't think that your whole business is dependent on you, having that, you recognize that those are just the tool set you are choosing out of many different options that you could choose to create a next result from a really clean place. When your mindset is stuck, your strategy doesn't matter. You've got to make sure you're solving for the root issue.

(11:28 - 11:41)

Then what's the next step? The second breakthrough is when you realize that this is a recurring pattern. It's not a one-off circumstance. It's something you've seen for yourself again and again.

(11:41 - 12:01)

That is the key that lets you know if you need to work on something about your mind rather than on something tactical in your business or something strategy related in your business. Because this main issue coming up for you is something that's happened again and again. And you will feel a recognition when you think about that thing.

(12:01 - 12:16)

You'll feel a sagging of your shoulders and like, oh, that again. It's the kind of thing that almost doesn't surprise you when it happens. You're so used to it happening that you're kind of like, of course, and now this.

(12:16 - 12:37)

And those are the most energy-draining, demoralizing parts of business and life when you're feeling that weight and it's put you into that victim state of something that you can't change. So first, you want to turn the lens on yourself. And then second, you just want to confirm.

(12:37 - 12:52)

Is this a pattern? That's your next breakthrough. Sometimes it's a pattern that seems like outside occurrences or circumstances, like what I've been describing here with Lindy. But other times, it's a pattern of behavior that you see in yourself.

(12:52 - 13:17)

Maybe it is over-functioning, where you spin into overdrive when you get stressed. And you know that that's when you start dropping balls and the quality of your work declines and you start snapping at the people you love. Maybe your fears and doubts repeatedly run the show and they block you from doing the things you know you need to do in order to grow your business or step back from your business, depending on where you are.

(13:17 - 13:31)

Maybe you have a pattern of overthinking and uncertainty. And as much as you love to move through life decisively and powerfully, you just can't seem to do so. If you have a recurring pattern in your life, get help for that right away.

(13:32 - 13:49)

Because these don't just drive your behavior, they drive your outcomes, your results. They infiltrate the way you show up, the decisions you make, and the way you see the world. And the longer you remain the puppet in the show rather than the puppeteer, the longer you suffer the consequences.

(13:49 - 14:22)

Now for you, that might look like squashing your most brilliant ideas and overthinking before they've even seen the light of day. Or making yourself sick because you're so stressed all the time that your immune system is completely suppressed. Or getting all weird in sales moments because all you can think about is what if this doesn't work? For Lindy, she was stressed, exhausted, and didn't feel like she had the energy to pour into that store even one more day, let alone start rolling out other stores.

(14:23 - 14:40)

And so of course she wasn't rolling out your stores across the nation and reviving all of those areas and small towns that so desperately need it. And becoming silly rich, I'm sure you can imagine. So instead I asked her to fill in the blanks on this sentence.

(14:41 - 15:10)

If only I could just fill in the blank, then I could fill in the blank. And guess what she said? If only I could just get out of the weeds, then I'd finally have time to focus on the bigger picture strategy. So I'm going to pause a moment because she revealed a lot right there, and you can reveal a lot for yourself by asking yourself this very question.

(15:10 - 15:45)

She had been thinking that there were all of these other things outside of her control that made it impossible for her to move forward. When we started to talk, she realized that this was all part of a bigger pattern, keeping her from this dream of impacting small town America, and specifically keeping her from being able to do the big strategic thinking that she needed to do, the higher level thinking. She already knew that's what she needed to do if she ever wanted to achieve her dreams.

(15:46 - 16:08)

She just wasn't doing it. And so in that very sentence, we revealed both where a part of her brain felt most comfortable and wanted to stay, which was in the weeds, and what a part of her brain wanted to avoid, which was becoming the strategic thinker. This is not about logic, y'all.

(16:08 - 16:23)

This is about deep patterning, subconscious patterning. That doesn't have to be logical. I see that so often with women who really want to create that business that lets them go, huh, job well done, go me.

(16:24 - 16:39)

And the good news is they are just a few breakthroughs away from that. Once they realize, wait, I am being cleverly distracted from the real issue. This is about me and not really about today's brush fire.

(16:40 - 16:59)

And then they realize, wait, I can clearly see that this is a pattern. And then they realize, wait, I know exactly what feels scary to my brain and therefore why I've been using this pattern. It's because it keeps me in what I know.

(16:59 - 17:28)

The hard truth that Lindy was finally able to see clearly and freely admit to once the blinders were off is that she was scared to death of having to think strategically, of having that responsibility, and from being found out that she just wasn't very good at it. This is a woman who had excelled her entire life. She was a local girl who went off to the big school and worked at the big deal corporate job and now had come back to make this grand difference.

(17:28 - 17:52)

It's so much safer to say, oh, it's just impossible to juggle everything on my plate than it is to say, I tried to do this, but I suck at it. And as soon as I start meeting with all the vendors and investors and whomever else I'll need to make this vision a reality, they're going to be giving each other side-eye and chuckling behind my back and being like, yeah, right. Dream on, baby.

(17:53 - 18:04)

I mean, why change when your brain's getting all the dopamine hits from everyone around saying, oh, Lindy's trying to do the right thing. Oh my God, look how hard she works. Wow, I admire her.

(18:05 - 18:37)

But if she actually had the time and could make the big moves her business needed and then failed at it? Ugh. Now, on the one hand, if you were in Lindy's position, you might be tempted to just shake yourself. Are you kidding me? I have been doing all this cleaning and having these late nights and being stressed out by these dumpster fires to myself? Are you fucking kidding me? What is wrong with me? But my friend, we all go through this.

(18:38 - 18:59)

Despite what you hear in the shiny origin stories that you hear on podcasts or that you see on Instagram, every entrepreneur has been through this. And in fact, it's necessary to create real change. Entrepreneurship pulls it out of you, and your business succeeds as you work through your crap.

(18:59 - 19:15)

I've seen it over and over again. And so when you identify something like this, you need to say, good, now I have a clear issue to work on. Now I can get down to solving it rather than continuing to live in the situation I've been living.

(19:16 - 19:42)

You hire a coach or you get a mentor who's been there themselves and you pick their brain. Or if you want, you can just cross your fingers and listen to a bunch of podcasts and hope it just naturally resolves without having to actually do uncomfortable work or take any time or without having to invest money. Because after all, you should be able to figure it out for yourself, right? Which always makes me scratch my head, because even a brain surgeon can't do surgery on herself.

(19:43 - 19:58)

And trying to see things in new ways and see the tricky tactics and patterns and distractions your brain will come up with from inside the very brain that's creating them. I mean, I don't know. I personally choose the one of the first two.

(19:59 - 20:29)

I always have a coach to help me and I seek out mentors whenever I can as well. I want people who will help me zoom past and keep performing at my highest level. I surround myself with colleagues who are also working on themselves so that I can see that it's possible, so that I can learn from people who've gone through what I'm now going through, and I can also deepen into the new knowledge I've created by sharing it with others.

(20:30 - 20:41)

Other women who are just now starting to work on that thing that I worked through. Working on your brain is a lot like working on your body. You need to put in the reps.

(20:41 - 20:49)

You need to put in the right reps in the right way. I'm a person who has done decades of yoga. I have an extremely strong core.

(20:50 - 21:12)

And if I'm on my own at the gym, I'll do a lot of core work and leg work because it's easy for me. It feels right in my body when I'm doing it. But work on those super small muscles in my upper body where I'm lifting a little bag of nuts or something, and yet somehow I'm all tired? No.

(21:13 - 21:27)

No, thank you. Right? I will only do that stuff with a trainer, let alone identifying which muscle I need to work on. I remember once my back was hurting, and then the physical therapist was like, oh, no, no, no.

(21:27 - 21:38)

It's your left glute that's the problem. I'm like, huh? How is that even related? Which is the same thing I have people ask me. Because this is my area of expertise.

(21:38 - 22:00)

And so it makes sense to me, I'll assign a client something to focus on or do in their business, and they'll be like, but wait, wait, wait. How is that related? Or aren't I supposed to X, Y, Z? Right? Didn't you tell me six months ago that I should be working on this? And yes, in that moment. But now you've got your glutes firing the way they need to be.

(22:00 - 22:25)

And what we need to be working on now is this part over here, because that's what's going to set you up perfectly later to hit that goal over there. So many business owners try to work on something up here, metaphorically, I'm like holding my hand in the air now, without realizing it's not going to create the results they want unless they first work on this other piece over here. Now, often we can work on things in tandem.

(22:26 - 22:37)

For instance, mindset. Really, we should always be working on our minds. They are the single greatest asset and are our single biggest revenue potential.

(22:38 - 22:49)

Single biggest. So that's why in my programs, with the curriculums that I have, I always have mindset training at the beginning of each module. In the Clarity Accelerator, it is set up perfectly.

(22:50 - 24:08)

The training is always related exactly to the things that tend to trip people up when they're working on that specific part of their business. Whether it is clarity on your next level zone of genius that's ready to be unleashed into the world now, or how exactly that's going to determine the next moves that you're making, or if it's refining who your best clients really are, whatever it is, I have seen the issues and the objections and the self-sabotaging beliefs that tend to appear as we consider these different aspects of our business and as we move forward in the deeper and deeper declaration of what we're really about and what we're going after and how we're going to get there. Because look, if your deeper operating system is telling you to always be a nice person, but what's called for in your business is to stop letting people take advantage of you, then when it comes time to do the actual doing of that, such as having the tough conversation or whatever it may be, your brain is going to come up with objections, right? Because it wants to bring you back into what you know to be true, what has worked for you, and that is being a nice person, even if it's to your detriment, even if it's sabotaging your business.

(24:09 - 24:26)

The problem is we don't see it when we're in it. It always sounds like a perfectly logical reason to not do the thing we need to do or not do it in the way we need to do it. Now, the good news is that once you are onto yourself, you can create change.

(24:27 - 24:45)

Lindy did. I have this iconic moment of her stuck in my head where she was telling me about it. Now remember, this is the woman who was in her oldest clothes because she never knew what she was going to have to get into at work, cleaning up green beans in the supermarket aisle.

(24:46 - 25:26)

Fast forward several months and she's wearing this very elegant but powerful sleeveless black top, seeing herself as the strategic visionary thinker she is because, of course, you don't get into a business like that creating that kind of vision without being that way. It's just that for several reasons, things that had happened throughout her life, she had never come to think of herself in that way and had never given herself a chance to think in that way. Once she actually created the space to do so, it was so funny because she just offhandedly referred to like, well, obviously I can't do that because I'm the strategic thinker here.

(25:26 - 25:41)

I'm the one that needs to be thinking about this next thing coming down the road and she'd just be rattling this stuff off to me as if she had always thought that way. It is a beautiful thing to see. Now you can hear her tell her story herself in an early episode of this podcast.

(25:42 - 25:55)

We're going to link to it in the episode description. Go take a listen because when we're growing a business, anyone's growing a business, we really need to just hear, hey, this happens to everyone. No big deal.

(25:55 - 26:15)

What separates out the people that move forward the fastest from those who stay stuck are the ones who can spot it the most quickly. Either they spot it or someone spots it for them. And of course, if you're having someone help you spot it, then you also want to make sure they understand the science of brain change.

(26:15 - 26:40)

Hopefully the latest neuroscience-backed methods that have been shown to create the most effective change using the whole brain because of course back in the day, all we had was therapy, right? We'd go to therapy for 20 years and hope we saw some sort of measurable result. As we know now, insight alone rarely changes behavior. There's a default mechanism that keeps us repeating the past.

(26:40 - 27:13)

And that operating system directs all of our perceptions, our preferences, our decisions, our desires. But nowadays we can test tactics and then we can go look at them in an fMRI and actually see the brain changing, which is such a gift and a blessing and is allowing more and more women to move into the 2.0 or the 3.0 version of themselves. You know, if someone in the future is listing out the greatest milestones or breakthroughs of mankind, womankind, this is going to be on there.

(27:14 - 27:31)

How we learned that we have so much power to reinvent ourselves and create change with our minds. Our brains are not only malleable, they are self-malleable. And this is the most useful work in our lives, not just for business owners.

(27:32 - 27:48)

Because no matter what you do, you can't outwork a belief system that is wired against your success. You can't diet your way to skinny if your brain is wired against it. You can't hustle your way to ease if your brain is wired against it.

(27:48 - 28:28)

You can't save your way to wealth if your brain is wired against it. Which is why this is such an important topic and why in this episode, I've helped you identify if you are getting in your own way, if that's the problem you need to be focusing on in your business. As evidenced by patterns you just can't seem to get away from, I've shown you the three breakthroughs that shift you out of that and into the business you really want, which are that you realize there's a pattern, and then you realize what the pattern is and what exactly your brain is trying to avoid.

(28:29 - 28:52)

Isn't this stuff fun? I think this stuff is so fun. I get so excited talking about what's possible, especially when it comes to these identity pieces. And once you realize it is possible, then of course you know that every hour spent grinding through resisting change is a tax you pay for not rewiring your brain.

(28:52 - 29:15)

All right, my friend, thank you so much for listening. I hope it has given you a lot of clarity on what's going on in your business right now, whether or not it truly is about you getting in your own way. And if you liked this episode, please share it with a friend, somebody that you think would also like it and that you think could use this little bit of perspective today.

(29:15 - 29:37)

Have a great week, and let's talk again on Tuesday. Thanks for joining us here at The Uncommon Way. If you want more tips and resources for developing clarity in your business and life, including the Clarity First strategy for growing and scaling your business, visit theuncommonway.com. See you next time.

Support at The Uncommon Way 7/22/25 Support at The Uncommon Way 7/22/25

Ep 159: Lady Luck

Press play now to shift from “Why isn’t this working?” to your own unstoppable uncommon way.

Episode Summary

Press play now to shift from “Why isn’t this working?” to your own unstoppable uncommon way.

Resources Mentioned:

https://www.theuncommonway.com/schedule

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: [00:00:00] What if there was one simple shift that could get more luck flowing towards you and your business? Welcome to the three-day work Week, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like, without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo, to help you work smarter, leap boldly, and find true balance.

Let's dive in. Welcome, welcome back to the podcast. I've got a little story for you today. It's all about luck. Oh my gosh. We love it when Lady Luck seems to be shining her light on us and hate it when she seems to leave us. It's like there's no room for seasonality. We just want it all the time. Am I right?

Or maybe that's just me. My son, Dylan, has just recently discovered the game Uno, the card game. He's seven and a half. He acts like he's 12. I have [00:01:00] no idea why this didn't land for him before. But anyway, now is the moment. So we have been having some marathon family Uno games here in our home, which is great because it has been boiling hot outside.

But there was the most interesting dynamic going on this morning. We were at a tiebreaker match. My son had won a game. I had won a game, and my husband had won a game. Now, of course, my son is very, very competitive, so he had conveniently forgotten that he had won a game. He was convinced that everybody else was winning except him, as we were heading into this tiebreaker match.

So it was really comical watching him with all of the sound effects that would come along with every card he drew, drew with everything that was played. He'd either be elated or crushed. And by this point, I hate to say it, maybe you're gonna judge me, but I was trying to help him win. I did not [00:02:00] wanna win that match.

Now, not because I'm trying to shelter him from disappointment, but because when we play, I tend to win. And frankly, he's so hyperactive that it's been wonderful having just a quiet family game where we can sit and play. And I know that if he got too demotivated, he wouldn't do that anymore. But I have to tell you, no matter what happened.

It would work out that I kept having to put down a draw two, or my husband would have to put down a draw four when it was Dylan Stern. And so he kept having to collect all these cards, and he was getting angrier and angrier, and I got to the point where I just couldn't contain my laughter because it was like, you couldn't even script this.

Oh, you couldn't plan it this way. Maybe I didn't have a yellow card to put down, and so I went to the deck to pick up a card, and what is the one yellow card? A draw two yellow card. So I had to play the card. I put the card down. Dylan, of course, his face is crushed. He's all crushed, all a drawing his [00:03:00] two cards, but started to become so funny, even when we would reverse and go back in the other direction so that I wouldn't be giving Dylan the bad cards.

The same thing would happen with my husband. As I was reflecting on this, I was thinking about how my husband and I were playing it as if it were a game. We really weren't attached to the outcome. It really doesn't mean that much in our world, whether or not we win or lose, UNO in the family, but for us, it was like we couldn't lose.

Meanwhile, Dylan was so attached to the outcome, and it was as if he was just repelling all of the good cards, and I started to think. This is such a great analogy for business, too. And so today I just wanted to leave you with this one little thing that you can take forward in the week as you're going about your business activities.

Thinking about what if I were thinking of this as just an UNO game, right? An UNO game where it's [00:04:00] actually fun sometimes, where you get down to Uno and then have to draw more cards, and then you're trying to work your way back. That adds to the enjoyment. It prolongs the game. And of course, there are times when there are very dire consequences.

On the other side of our bad luck, I do not wanna minimize that. But most often in the clients I've seen, the stakes aren't as high as our brains are making them seem. We put a lot of meaning into things that really aren't life and death. So if you have been feeling a bit of heaviness. In your business, some frustration, maybe even feeling like luck is turned against you.

Then whatever you're currently doing isn't working. And so what could you lose by just trying this for one week? Let's all do this together. What would I do? How would I play this card? How would I make this move if this were as [00:05:00] light and fun as an Uno game? Alright, one last note before I leave you today.

I would like to apologize for a little snafu. Now, in the episode last week, I said that we were going to put a poll on Instagram that day, and I encourage you to go over and choose your favorite title. Well, unfortunately, that poll did not get posted on Tuesday when this episode drops. So if you'll gimme a second chance, I would be so grateful to hear what you think.

All right. Thank you so much for tuning in today. I look forward to being with you again next week. Let's talk again on Tuesday.

Thanks for joining us here at The Uncommon Way. If you want more tips and resources for developing clarity in your business and life, including the Clarity first strategy for growing and scaling your business, visit the uncommon [00:06:00] way.

Support at The Uncommon Way 7/15/25 Support at The Uncommon Way 7/15/25

Ep 158: How to Fix a Broken Lead Gen Strategy in 3 Simple Steps (aka How I Booked Out a Podcast Tour in 6 Weeks) : Business Streamlining for Work-Life Balance

Have you ever followed expert advice to the letter… only to feel more off-track than ever?

If you’ve been trying to “market smarter” and follow all the right strategies—but something just isn’t clicking—this episode is for you. I grabbed my voice recorder on my morning walk (recorded right from the Mallorca countryside) to reveal how I broke my own lead gen strategy… and the powerful steps that fixed it fast.

Episode Summary

Have you ever followed expert advice to the letter… only to feel more off-track than ever?

In this episode you will:

Find out what happened when I followed expert advice—and how it nearly derailed things.
Discover the hidden cost of trying to “market smarter”—and why your energy might be more powerful than your strategy.
Learn the subtle mindset shift that helped me go from podcast pitch rejections to a fully booked guest lineup in one month.

Press play now to shift from “Why isn’t this working?” to your own unstoppable uncommon way.

Resources Mentioned:

https://www.theuncommonway.com/schedule

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: [00:00:00] In this episode, I'm taking you on my morning walk and sharing how I lost my way figuratively in the business, not literally as I was walking. I'll be sharing how you can fix a broken lead generation strategy and how using this formula allowed me to turn a podcast tour that had totally flopped. Into a booked out success in just six weeks.

Welcome to the three day work week, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo, to help you work smarter leap boldly and find true balance.

Let's dive in. Welcome, welcome to the three day work week. I've got a little something different for you today. I was taking a morning walk after dropping my son at summer camp, and I just thought I'd pull out my phone and record something on my voice recorder. So obviously you'll notice a difference in audio quality, but I hope you [00:01:00] still enjoy it because I hope that this story helps you learn from my mistakes and this strategy helps you create great success.

Starting today. You're gonna find out what happened when I followed expert advice. How it nearly derailed things. You'll discover the hidden cost of trying to market smarter and why your energy might be more powerful than your strategy, and you'll learn the subtle mindset shift that helped me go from podcast pitch rejections to a fully booked guest tour in about a month, six weeks before we dive in.

A point on that. In my audio, I said it was about a month, but I think it was more like six weeks. Just full transparency. And also something that I forgot to mention that is so important. It's not just that I booked more guest spots, it's that I booked more aligned guest spots. When I made the change, the people that came back and said, [00:02:00] yes, please come on our show.

Were actually people whose show I would wanna be on. In fact, I was just on one. It was so good. It just felt like pure alignment. It was a guest panel and every other entrepreneur on there, I, we were just, there was this man, he was so wise, he was sharing so much wisdom. And then there was just a lot of fun, rapport and laughter.

And I'll share that in my newsletter sometime after it finally comes out. It led to good things all around, not just the numbers. Numbers are important, but in my mind, quality over quantity. This other piece is even more important. So without further ado, I hope you enjoy this morning, walk through the Mallorca countryside.

Welcome. Welcome everyone. I thought I would try something different this morning and bring you with me on my morning walk. So I dropped my son off at summer camp out in the countryside, and I saw a trail and I thought, oh yeah, I'm gonna [00:03:00] do it. And oh, it's so beautiful. I wish you could see it. I'm gonna.

Actually, I'll take a picture. I'll put it on, uh, on the socials. But I thought today I'd just bring you as I'm thinking about something that happened recently that I know can serve you as well, because it has to do with really going back to your roots, which is what I'm, the theme that I'm getting is I'm walking here through the country with the olive trees, and even though it's like smack dab in the middle of summer, there are still these gorgeous little blue wildflowers, like a corn flower blue that are hopping, popping up.

In the middle of stones, right in the middle of this kind of mm, sort of dusty path that I'm on walking through a, looks like some orchards of some sort. I can't tell what these trees are, but they're definitely olive trees that just grow natively around here and getting back to our roots. [00:04:00] What happened is I hired some consultants, which.

I love their great people, but they were helping me grow the podcast. And what happened is that it wasn't growing as quickly as they would've liked and as quickly as my retention time would indicate. So retention time is how long somebody spends actually listening to your podcast if they listen to the end or if they drop off in the middle.

And so usually when you see that people are actually listening to the end, then. It grows over time because as more and more people come on, they start also sticking around and listening to the end. So they suggested that I narrow the focus, which is when the three day work week was born. I still love the three day work week.

I think that it is just. Emblematic of what you can do when you stretch your mind and really [00:05:00] lean into an imagine possibility and then reverse engineer your way there. I also love that it's not. Money focused because while we all love money, there's just too much meaning put on it, too much scarcity around it.

It creates a lot of destructive behaviors. If you haven't done your work around money, I. But time is so much more precious than money, and while of course we don't have to work a three day work week, what is interesting is this idea of creating more life even outside of your business. So I. With that, we started looking at ways to, of course, niche down the podcast, uh, so that people would have a really burning pain point specifically of feeling overworked, feeling overwhelmed, which a lot of my people do, but a lot of my people are also feeling.

Uncertain or [00:06:00] stuck, and so many things that come up as a general business coach, as somebody that helps with a lot of things. You know, I help with the tactics, of course, the strategies, but also mindset, but also energetics, but also the nervous system. And this is something that drives the pro marketers.

Crazy, right? They want to really niche us down and put us into a nice little box that can be tied up with a bow. So you all, I really lost my way because I, of all people should have realized that this was what was starting to happen. But I told myself in the moment, this is a fun experiment. Let's just see.

Well, guess what? The numbers started going down on the podcast, not up as predicted. And I'll tell you another thing that happened as I was pitching, um, to be [00:07:00] guests on other podcasts, we had crafted a really like dynamic pitch letter and they'd helped me come up with these titles that were very like bold and attention grabbing, right?

But they were. Also a little click Beatty, I have to say a little bro. And we were not seeing the positive response rate that they had seen with other clients of theirs. Now, other clients of theirs are maybe selling a very specific niche like. Gut health or something. And I of course am talking to a really, really saturated market business coaching for women.

And I have a very general approach. So we started implementing this three day work week pitch with really targeted, powerful pitch topics, three of them. And we weren't seeing the, the results that we would've expected. So I [00:08:00] finally kind of had a. Come back to my roots moment and I thought, I am just going to, I'm gonna craft a letter that is to these people that I'd like to be on their podcast.

That's really more speaking from the heart, and I'm just going to tell them a few different aspects of my story that I could be sharing with their listeners that I really think would bring value, right? And. Guess what I am now booked out on as a podcast guest through September with one to two podcasts a week, and I'm, I have some sporadic ones that go all the way through February.

I. And this was within one month maybe, of having changed the pitch letter. So the moral of the story is that what we've all known to be true or hoped to be true. It just got reinforced for [00:09:00] me. Like, we really have to find our uncommon way. And even when the experts and the pros and the specialists tell you otherwise, and you start falling into the mindset or the the thought pattern of I have to right, or I should, let me do it this way.

We give away so much of our agency, of course our power, but also. The energetic touch, right? That frequency that is uniquely ours and it backfires. Um, I've seen it with clients that have come to me from that place and then want something different, and now I really got to experience it for myself in a way that I haven't done since the early parts of my business.

So if this is you. No shame. It happens to all of us. It's tempting. It's tantalizing. Wouldn't it be [00:10:00] great if we just do it this way? And then all of the growth happens immediately, right? Like where is the shortcut? But I also have to tell you some of the topics that I've been talking about lately. I haven't been looking forward to the podcast, to doing, to creating the podcast as much as I used to.

And. They were starting to feel a little forced, which is the opposite of how we wanna spend our days in our business, in this business that means so much to us and lights us up and is our our calling, right? It's the thing that we really wanna be spending our days doing. If our time is valuable, if our life is valuable, we wanna be spending our days doing something that counts and doing something that matters.

And let's all get back to that, shall we? So this is my little pep talk to you if you are on that path, just to keep going, to actually know, to lean in even [00:11:00] further to what you are really about, to believe that you are enough, that that frequency of yours, that gift of yours, that superpower of yours, that is gold.

That is enough, and the more that we go back to that and believe in that, the more success finds us. Hey again, Zoe, in the original title, I promise, the three simple steps for fixing a broken lead generation strategy. Obviously, I don't want clickbait, so I'm gonna give them to you now, but I'm also gonna ask for your help in naming this episode.

I'll tell you about that in a sec. So if you're listening in the future and you wanna see the original title, 'cause you don't know what I'm talking about right now, you can see it in the episode description because I'm curious, would you have been as likely to click play if there wasn't a direct benefit [00:12:00] to you in the title?

You know, a three step formula to solve a specific pain point? This really underscores the line that we need to walk as entrepreneurs nowadays. Our human non-AI generated content is going to be even more important than it ever was. People will want connection even more than before to real humans, and I've seen it over and over and over again that it's really our energy that sells.

And the rest is just supporting documents. Really, it's just supporting tactics. But our brains don't always work in perfect benefits. Focus three step processes, right? At least my a DH brain doesn't I. In fact, I'm sure you heard that in all the tangents I went down as I was wandering along on my walk.

For me, that kind of thinking that comes after the fact, right after the download when I'm been thinking or I've been reflecting for a while, but then by the time I deliver that and then condense it [00:13:00] down so it's concise and actionable, it's never gonna be as raw and real as the original would've been.

So I am going to be playing around with mixing in both and maybe some hybrid models, which is what this episode is like. Those three takeaways at the beginning of the episode that I said you would learn, those were created by chat GPT, and they're really good. Of course, I've taught chat, GPT how to sound like me and exactly what I want in those bullets.

So there's some of me in there too, but it was designed after the fact to help you see the benefit of listening to this episode. So this is just a really fun time to be an entrepreneur. You know, we're in a period of so much change and we're forging new paths on the fly, and really walking that line between sound business practices on the one hand, and our most authentic giving on the other.

Because authentic giving or being real, whatever [00:14:00] you wanna call it, if that's too unstructured, it can lead to a whole lot of output with not a lot of business results. I think most of us have experienced that in the beginning of our businesses. I. But also sound of business practices. If they are taken too far, turn into, you know, this detached sensationalist bro marketing that makes you wanna cringe and look around in amazement and be like, how can this stuff actually work?

Right on the tabloids, on the news channels. There's a, a podcast here. I don't know if it's popular in the States, but so a couple friends, a few different people have told me, I've just got to listen to this, and it's called Diary of a CEO. And this person interviews thought leaders and experts in their field.

And there's a different topic each show, but the titles for these episodes are so sensationalist. Here I'm gonna pull some up. Oh, here's a good one. World War III threat [00:15:00] assessment. The war has quietly started and no one's trying to stop it. Here's another one. Would you still love them if you came off the pill?

Your hormones are controlling you. Like I scrolled through these and I looked at my friend, I'm like, I just would never listen to that. I do not agree with titles like this. And she said, oh, but yeah, no, the titles are really awful. But if you actually listen to the episode, the episodes are really good for me.

I. I'm just not even gonna click on it. I just already don't like the energy of this podcast. Now watch, I'll actually listen to the podcast an episode and be like, I love this. But anyway, right now I'm keeping my distance. So to find out what we like, I am proposing a little fun and a little experiment right now.

Go to my Instagram at the Uncommon Way, pull up the stories, and you'll see a poll with three alternate titles for this episode. Let's see what style [00:16:00] you like best, and we'll see which one wins out and we'll come back and we'll change this episode title. It'll be fun because of course, I have now learned the hard way that I only care about finding the overlap between what my listeners like and what I like that may or may not fit best business practices.

If you have any thoughts on any of this, like if you really liked the ramble part of this episode, more than the more structured, more focused part here at the end, or if there's a point in the past that you really liked when of, you know, when I was doing a certain thing, please shoot me a dm. I would be eternally grateful to receive that inspiration.

I can sense that I'm in a a point of a lot of. Coming together of loose ends of things that have been going on over the year and also this rapid change. And I, of course want you to be a part of it. So let's now dive into those three steps that I promised. Step one, [00:17:00] step away from the have tos. We have been raised since little girls that this is how we have to do things.

And when I see women doing that in business, it just seems like a very old story. I mean, yeah, it's 2025. Yeah. We get to have our businesses and make our own money now. Yay. We're still forcing ourselves into non-natural ways of being. And the crazy thing is that they don't even work better necessarily.

You know, the bro marketers may wanna put us in a box with a bow, but your genius doesn't fit in one. And so as a first step, you gotta be okay with that to fix a strategy that's not working. Brave enough to find your uncommon way. If you don't know how to do that, I'd love to help you unlock it and amplify it through all areas of your business.

Step two, believe that that uncommon way is enough. You are here for something, is a part of you that wants to shine through you [00:18:00] and your work. That's to unearth it and then to lean into it and keep bringing more and more of it. Because you may be at the point where you're like, oh, no, no, no. I'm willing to do things my way.

I don't have to follow any rules. But if you aren't believing that your secret sauce is what they want and will ultimately guarantee your success, you'll not only flounder, but you'll lack the unique and cohesive messaging, and that inspires your audience and clients to make a change. You're not here to fit in.

You're here to bring more of you to the table. In a bigger way and a more impactful way. And step three, be a human connect with humans. When you try to be strategic at the expense of your soul, your audience feels it. There are people researching the effect of AI now, right? Can human subconsciously detect what's written by AI versus a human?[00:19:00]

And do they lean in closer when it's actually from a human? From what I am seeing and the conversations I've been having with other contemporaries of mine, the answer is yes. Human content wins out, and believe me, I understand the draw of ai, especially when times get busy and you're looking for efficiency.

It is extremely useful, don't get me wrong, but use it judiciously. Maybe with some of the time that you would be pumping out all of this AI generated content, you use that to create one quality, whatever, post email, podcast message letter to a human. Because first and foremost, humans buy from humans. They make purchasing decisions based on trust and resonance really, you can't go wrong selling to humans.

Humans are the most likely to buy from you, so sell to them. Okay, my friend. That's it for today. Have a great week. Let's talk again [00:20:00] on Tuesday.

Thanks for joining us here at The Uncommon Way. If you want more tips and resources for developing clarity in your business and life, including the clarity first strategy for growing and scaling your business, visit the uncommon way com. See you next time.

Support at The Uncommon Way 7/8/25 Support at The Uncommon Way 7/8/25

Ep 157: How to AI-Proof Your Business : Business Streamlining for Work Life Balance

Could AI might make your business obsolete?

If you've ever wondered how to stay relevant in an era where ChatGPT can write sales copy and AI “coaches” are popping up for $44, this episode is a wake-up call. But not in the doomscroll-y, panic-inducing way you’re used to. Instead, you’ll explore an unexpected approach to AI-proofing your business—one that goes deeper than tools or tactics and gives you a lasting edge in a rapidly changing market.

Episode Summary

Could AI might make your business obsolete?

In this episode you will:

Learn how to turn fear of AI takeover into your most powerful thought leadership yet
Discover the surprising truth behind just being yourself and what your content might really be missing instead
Hear a personal example of how one moment of, “I don't have time for this right now!” turned into the breakthrough that inspired this episode

Press play now to shift from anxious about the future to lit up by it.

Resources Mentioned:

https://www.theuncommonway.com/schedule

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: [00:00:00] In this episode, you'll discover how to AI proof your business. The only way to future proof your business from ai. Welcome to the three day work week, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo, to help you work smarter leap boldly and find true balance.

Let's dive in. Welcome. Welcome back to the Three Day Workweek Podcast from The Uncommon Way. In this episode, we are covering something that is on everyone's mind. With AI's incredible potential, will my business survive? How can I ensure that my business will endure, even though AI will be able to do or perform more and more of the things that I used to sell?

Don't worry, I. In this episode, you will learn to transform fear of [00:01:00] AI takeover into your best thought leadership. Yet you'll discover the surprising truth behind just be yourself and what your content might really be missing instead, and hear a personal example of how, one moment of, I don't have time for this.

Turned into the breakthrough that inspired this episode. Oh, I hope your summer is just going divinely at the time of this recording. We're gearing up for a 4th of July party at our house. This is the first 4th of July since we moved here, which is bittersweet since our country's going through such a challenging and dark time at the moment.

But this is the first July 4th since we moved here. Since we didn't arrive until the 15th, last summer and we found our way into such a beautiful international community, and so we thought, wouldn't it be fun to bring them over and have them experience like a summer [00:02:00] American barbecue? Now I know they're all probably thinking we're gonna get some traditional like.

Smoked meat type of right. Traditional barbecue. But no, Ben is from Texas. You know, that's only acceptable. Barbecue has been smoked for hours and hours in a big iron container. He would not be caught dead serving anything less than that. So, no, we're doing burgers and sausages, keeping it easy. We're having some friends bring side dishes.

Now what I am doing is making my personal summer favorite, which is a fresh berry pie. I cannot wait, especially since here in summer, the fruit is just so good. And I'm also gonna try making, well, actually, I already made them, I just haven't tested them yet. But we're making these red, white, and blue pop, so crushed up fresh strawberries, yogurt, and then crushed up fresh blueberries.

And yeah, we're all just gonna hang out by the pool here and, and chill. [00:03:00] And speaking of chilling, some of us are not really feeling chill about our business in this moment. I've been hearing a lot of little twittering about what's to come with ai? Will my business actually be viable? What if it's not, what can I do to future proof it?

And I'm not saying those fears are unfounded. I saw a headline the other day that says Microsoft has some AI based diagnostic software. That was shown to outperform doctors incorrectly diagnosing a person's issue. Something like four to one. Don't quote me on that, but enough to make a good headline. And in the coaching industry, I've seen people selling these little custom GPTs for like $44.

The promise to incorporate all of this personal information about you, and then you have your own coach forever and ever after just setting it up for just 15 minutes. I [00:04:00] mean, it's crazy. How do we adapt to that and how can we put our minds at ease so that we can enjoy our summer, but also feel calm and secure enough that we can actually tap in to the problem solving and the inspiration that we need right now more than ever.

Because if not, we're creating this cycle of a negative self-fulfilling prophecy where my business is going to, pot times are hard. Everyone sees it, people aren't buying, and then we're showing up with that convincing energy and it just not making a sale. And then it's reinforcing that, see, everything is changing and it serves no one.

It doesn't serve you. It doesn't serve your clients, it doesn't serve anyone else who's looking around to see what everyone else is doing. So here's an invitation to step into a different way of thinking about this, my friend. This is a [00:05:00] great problem to have. The universe is always giving us opportunities to clarify our secret sauce, what we and only we bring into the world.

That is the work that we do At the Uncommon way. If we were never presented with obstacles, we wouldn't reach even half of the growth that's available to us. Half of the greatness that is available to us. Obstacles don't really feel good in the moment. We know this, but luckily we have a higher self, a higher level of consciousness that knows.

That what doesn't kill us, makes us who we are, makes us stronger. This current environment is bringing up great questions for you to ponder. I believe the greatest questions of your life, and even if you've thought of them before, you've thought through them before my friend, are now a different person that you were when you thought through [00:06:00] them with this new brain, with these new experiences, with this new evolved consciousness.

You get, you get to reconsider what is it that I do that no one else, no computer can do, and or where is there an opportunity for me to deepen this in a way, or expand this in a way, or change this up in a way that no person or computer could do it. These are the times when you come up with that deeper clarity for yourself when you lean more fully into belief about what it is that you're selling when you come up with the great offers.

This happened to me just the other day. I went to get a massage and it was the most amazing, by the way, when I had a client come over for a VIP day, I really wanted to get her a massage at this place that I'd heard about, which is in caves right by the sea. You can [00:07:00] hear the water lapping against the rocks the whole time you're getting the massage.

I mean, come on. But unfortunately, they didn't open the caves until after she had arrived because they're never sure if it's gonna be warm enough at that in May. And so I remember just at the last minute, I was like, well, you know what? Let me just book one for myself so that I can experience it and know for sure that this is the place where I would wanna send clients.

And then when it finally came to the day, I had all sorts of things going on. It was just one of those moments where you're like, oh my gosh, I need to take three and a half hours outta my day. Like, I need a hole in my head. You know, this is, I'm not even gonna be able to enjoy it. You know, those thoughts that come up.

But guess what? It was amazing. It was so beautiful. That sea was so relaxing and they just went above and beyond. And then I got to sit out afterwards with this amazing fruit and chocolate plate and a fresh [00:08:00] fruit juice and just enjoy looking at the sea. And it's actually this hotel's right down the hill from my house.

I mean, how am I gonna keep myself from going there every week? I don't know. Anyway, it ended up being just what I needed and on the way back, for some reason I was thinking about how people say, just show up and be yourself. Just show up and be yourself online. And I realized right then it is what it's about, but it's also not what it's about in terms of the work I do.

Because of course there's always room for us to be ourselves and we wanna get to know the people that we're interested in working with. But let me read you what I wrote down, what I jotted in my phone. It's not just be more you. It's bring more of you, right? Tap into that well of potential. Unlock that next phase.

Tap into your greatness. And I have seen it over and over again with myself and with [00:09:00] all the women I've worked with up about a hundred now. And that every hard knock, every conundrum. Presents the opportunity to source even more deeply into your brilliance and understand for yourself as well, right? What am I here to give?

What is my greatest potential? What am I capable of? And those are great questions. And also it's just a great energy to bring yourself into when you feel your mind going down the negativity slide. How is this working for me? What is this here to help me see? And of course, if you would like help clarifying all of that, bringing it into your business in tactical ways and getting outside perspectives to help you accelerate your understanding of it yourself, come join us in the Clarity Accelerator.

There's a link in the show notes for us to have a personal call, and I would love to get [00:10:00] to know you and talk through how you could use. These tools to accelerate your business and personal growth. All right, my friend, sending a big hug and you got this. Let's talk again on Tuesday.

Support at The Uncommon Way 7/1/25 Support at The Uncommon Way 7/1/25

Ep 156: Steal the Game Changing. Takeaways I Learned Investing With 5 Elite Business Coaches : Business Streamlining for Work-Life Balance

What really moves the needle in a business at a high level… and what’s just noise? I’ve tested it all so you can skip the fluff.

If you’ve wondered what it’s like inside the most exclusive business coaching programs and what you’d learn from them—this episode is your sneak peek behind the curtain. You’ll hear my top takeaways from working with five of the industry’s most elite business coaches so you can not only scratch the itch of curiosity, but start applying my takeaways to your business immediately (and for much less)!

Episode Summary

What really moves the needle in a business at a high level… and what’s just noise? I’ve tested it all so you can skip the fluff.

In this episode you you will:

Learn what the top 1% of entrepreneurs are doing in $100K masterminds—it’s probably not what you think
Learn what one of the world’s best ads strategists said is the thing you MUST get right to be successful with digital advertising
Hear the coaching moment that finally freed Jenna from the fear of “saying the wrong thing”—and launched this very podcast

Press play to start designing the intentional workweek that lets you earn, live and enjoy summer on your terms.

Resources Mentioned:

“How Many Hours Could You Gain Back?” Quiz: Find out how many hours you could shave off your workweek and the biggest opportunity in your business for gaining hours right now. Take the quiz

https://www.theuncommonway.com/schedule

Power & Potency: Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released:

https://www.theuncommonway.com/waitlist

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: (0:00 - 3:34) In this episode, you'll peek behind the curtain into the most exclusive programs of five of the world's top business coaches and find out the most important and business-transforming things that I learned from each one. Welcome to the three-day workweek, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like, without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo to help you work smarter, lead boldly, and find true balance. Let's dive in. Welcome, welcome back to the three-day workweek. I was on a discovery call with a new client last week, and she asked me, who are the coaches I've learned from? And I thought, that's a really good question. But also, the answer to that question and the details behind it are things that my clients have loved hearing about. So, I realized, I'm sure you will too. I am the person who takes my business very seriously, and I always want to work with the best of the best. If I perceive there's some area where I have a knowledge gap, or the business is possibly underperforming, I go find the person who really understands that subject matter, and then I work with them in their most exclusive program, because I want access not only to their knowledge, and of course, their direct assistance in applying that knowledge, but I want to be around them, and I really want to absorb the way they think, and the way they act. And sometimes, I've learned the most from a coach's completely offhand comment, something that I never would have heard otherwise. Now, I've also worked with great coaches for mindset, for energetics, for somatics. Some of you may not even know what that last one is, that's okay. But if I had included all of those people, this would have turned into an epic episode. So, I'm keeping my focus on business coaches, because I want to keep these episodes really bite-sized for you. So, in this episode, you will learn what the top 1% of entrepreneurs are doing in those $100,000 masterminds. It's probably not what you think. And you'll learn what one of the world's best ad strategists said is the thing you must get right to be successful with digital advertising.

And you'll hear the coaching moment that finally freed me from the fear of doing the wrong thing, and is responsible for me launching this very podcast. But before we dive in, thank you to everyone who participated in our Summer Days of Deals. I hope that you had as much fun as I did.

I'm so excited to work with you and to see the results you create. If you missed it, or are listening to this episode at some future date, you can go to theuncommonway.com forward slash D-O-D bonus, that's Days of Deals bonus, to be notified about our next round of really fun 24-hour-only offers that are often one-of-a-kind, may never be released again, or there's just some really cool deal or bonus for one of our other offers. You just never know.

It's just always fun surprises, because I always just lean into my intuition and what I've been hearing from my people, and I just roll with it. All right, that link will be in the show notes. And so now, let's get down to it.

(3:35 - 5:07) Okay, the first coach that I'll talk about is actually my current coach, but she was my first business coach as well. Her name is Louisa Zhou, that's Z-H-O-U. And I came to her after a couple of years in my business.

I had been trying to DIY everything myself. I'd been taking a bunch of different courses and treating them as if they were my full-time job, rather than actually doing client-getting activities. I was really in the consumption and the studying mode.

But then I had my child, and all of a sudden, I realized that I had recreated the life of my mom, because I really wasn't bringing in income, and I'd eaten through all the savings I had from my years in corporate, so I was completely dependent on my husband. And that sent all sorts of alarm bells ringing in my head. I'm sure that many of you independent women can relate to this.

And that was the turning point when I decided everything had to change, and that I was going to hire myself a top-notch business coach. And it was from her that I learned how important mindset was, but also your energy and the energetics behind your business, which is not what I thought I was getting myself into. I sought her out because she was a Princeton-trained engineer, she was very left-brained, and I thought that would be the perfect counterpoint to the way my brain worked.

(5:07 - 9:50) I wanted someone who would really help me be disciplined, be able to do the math and tweak the funnel numbers and really analyze everything down to the T and the I, because at the time, I felt really insecure in those areas, which I now understand is completely part of our conditioning rather than true fact. I have an episode about why only 2% of women entrepreneurs hit the seven figure mark, I'll link to it in the show notes, and it goes into a lot more detail on this. But what happened as we were working together is that there came a point, finally, where I had all of the systems in place, all of the messaging in place, I was doing, taking all the action, doing all the things I was supposed to be doing, and yet I wasn't bringing in clients.

And finally, she's the one that said to me, Jen, I think this might be a mindset issue. And because I'd built that trust with her by that point, I could actually hear what she was saying to me. And I decided to try it out.

I hired a mindset coach, and immediately started seeing changes in my business, that combination of the strategy side, and then the mindset side was so powerful. And so obviously, once I saw how important those both were, I always wanted to bring that to my clients as well. Once she saw that I was really open and really coachable and doing the work, she also started to open up to me about the energetics.

And she was able to tell me, this is one of the great things about working with the best of the best. She was in masterminds that would even cost $100,000 with these top, top earners. And the entire thing would be about energetics, would be about attraction, would be about the energy that you're in as you're doing the work that you're doing.

And I started seeing it for myself. Even though I was the biggest skeptic and never would have believed it, I would see how I would clear a block. And then before I would even take action, I there was no time to take action.

There were already people coming in booking in that were either a different caliber of client or a different quantity of clients. Somehow there was a change just through the inner work that I was doing. So I have an episode on that as well, called How Entrepreneurship Made Me Woo.

And it's talking about this time in my career. And it ended up changing everything for me because back then I was a performance coach. I was not a business coach.

But I was investing in my business in a way that the people around me were not. And so even when I was working with my clients on performance coaching, because of the circles I was moving in tended to mostly be entrepreneurs, of course, I wanted to help them succeed. Of course, I was passing on everything that I was learning.

And then they were starting to get amazing results. When you brought this performance coaching aspect together with the strategy and the mindset and the energetics, it was really explosive. But I still felt a lot of shame about it.

Honestly, I would only talk about energetics with my closest clients. And I did not talk about it publicly until I launched this podcast. Actually, it was kind of a big coming out a big vulnerability moment for me to declare that side of my work.

But anyway, we had a mastermind program and we would meet every two weeks. It was a large mastermind, probably 30 plus people, I think, and we would meet every two weeks. And she would answer everybody's questions on these calls.

So they would be two and a half hours long. Quite honestly, I hated it. I was the mom of a newborn, I felt completely exhausted.

I was working nap times and evening seven days a week. And so I only wanted information tailored to me and I didn't yet understand the power of group coaching, which is a shame because I would turn I would mute the volume of these calls until it was my turn to get called. And so I was missing out on so much great coaching and great ideas from other people in the group.

Now, ironically, I do work with her one to one, of course, for a lot more money. But now that I've seen the power of group work, I wish she had a mastermind. I would love to be in a mastermind now.

But obviously still happy to have her as my coach. We meet once a month for 45 minutes, and then the rest of our work is all through WhatsApp. All right, let's talk about another high end coach that I've worked with Brooke Castillo.

(9:51 - 10:21)

For those who don't know, she is the founder of the Life Coach School, from which I have a coaching certification. And because she has so many thousands of people as clients, she holds these high end, much more private, get togethers and coaching experiences that I've been able to be a part of. The most impactful thing that she really helped me understand is about how much power we have to create who we are to really reinvent ourselves.

(10:22 - 16:30)

There are so many ways of thinking that we adopt and we don't even realize that they're optional thoughts or optional beliefs or that we could be different. We just assume this is the way we are. This is the way we've always been.

These are the kinds of colors I like. These are the kinds of situations that I excel in. What if so much of that is not true? What if you could question all of that and then decide intentionally how you want to be and then step in to creating that? Not just overnight acting as if and not really believing it, but truly becoming that kind of person, that kind of woman.

What would be possible for you? This is some of the deeper transformational work that I do with my private clients. And it's what's helped me personally go from a person who felt very much like a victim to circumstances, had a very strong inner critic, I was a huge perfectionist, really believed that I was not good at math, was not good at business. What else? Oh my gosh.

Well, I had a lot of money issues. And looking back now, I really didn't trust myself. I really didn't trust that I was supported in any way.

I kind of felt like I was out there slugging through all the hardships of life. And this is sounding dramatic, but only I could take care of myself. No one was going to do anything for me.

I had to make it all happen. And it was exhausting, just an exhausting way to live. Such high standards that had really gotten me far in life, but they weren't going to get me where I needed to go.

And they weren't sustainable because I was going to burn out. In fact, I did burn out several times. We had a few group calls, and then we had a live in-person event that was a day or two.

When it was my turn to get coached by her, I talked about my fears about starting a podcast, actually, funny enough, and specifically this fear about getting it wrong, doing the wrong thing, saying the wrong thing, and maybe then getting called out for it. Somehow, I guess it had felt safe for me to do that with my clients because they had chosen to work with me. They'd kind of adopted this philosophy.

But somehow, if I was out there on the public record saying, Hey, alignment is really the way to go. It will accelerate your results and make your life so much easier. But what if I were wrong? What if somehow there were some way of knowing for sure that I was wrong, and I had in some way defrauded all of these listeners? And I remember she said, Well, if that turns out to be, then just tell them you were wrong.

Isn't it funny how sometimes it's just so easy for someone outside of your head to see the things you just never even considered? All right, let's talk about Tara Zerker. She had a program called Successful Ads Club, and I was in the highest tier of that with the most personalized interaction. She's a very successful Facebook ad strategist.

She had an agency managing millions and millions in ad spend. And then she also had this program teaching people to run ads for themselves, or with the support of her program coaches. And what she taught me is that all of the things that you think are difficult about ads, like the targeting and the pixels and the funnel strategies and retargeting strategies, are actually not the hard part.

They're not rocket science in her language. What is rocket science is figuring out what do your people really want? How do they really talk? How do they really think? And how do you create resonance with them? That was huge for me, because guess what, those were the things I was doing. And that really helped me see I am helping people with the rocket science.

This work that I'm doing is so valuable, but I really struggled with that. Beforehand, it was challenging. When I was first doing business coaching, it was a done-for-you service as well.

So I was writing people's copy. And when I stopped doing that, I had a lot of hang-ups, thinking that what I was doing might not actually be that worth it, might not really be that valuable. Now I had built, I was building up from that, but when I heard her say that, something just clicked for me.

And I was so grateful, because I really saw it in a new light. I'm sure you've had those moments yourself as well, where someone else outside of you can say something about you that feels a little bit like, aw shucks, me? Really? But at the same time, you can see they're sincere about it. She wasn't saying this just to help my ego.

She was just saying it to the group at large. I just overheard her and was able to recognize it in myself. A huge turning point for me.

I don't remember how much I paid for this, but the way the container looked was that there was a curriculum that you studied, and then there was also, there were like five different program coaches, and they would have a call, each of them would have a call on a subsequent day. And so any day of the week, you would be able to hop on and be on a call with a copywriting coach or with a tech coach. And so another reason that was helpful is that I saw how a highly large-scaled program could still be giving people that personal touch, that high touch.

So that was really inspiring for me, because I've always first and foremost, cared about client results. To the point, sometimes even in the beginning when I, where I just wouldn't sell, because I was so afraid of being out of integrity in some way. Okay, let's talk about Stacey Bayman, the sales coach.

(16:30 - 18:48)

I was in her program called the 200k Mastermind for two rounds, I believe. And I have to say, out of all the masterminds I've been to, this, except for my own, of course, but this was the most fun, because at the time, it always started off with an in-person retreat at a really swanky hotel. One year, we were at Cabo in Mexico, and the rooms cost, at that time, some of the highest hotel rooms I'd ever paid for in my life.

But they were beautiful, and the food was amazing. And it just helped you see yourself in a different way, to think, I am a business owner, traveling for business to a business conference in this way, and I can start to see this as part of my life. I can start to normalize this.

From Stacey, I really learned the importance of believing in your offer with so much conviction, and really being vigilant about rooting out any doubts and fears that are lingering in your mind about it, because they will always affect how you speak about the offer, your body language as you show up and talk about your offer, your presence on a sales call. So how you think about your offer, how you think about your people, and how you think about yourself, all the time affect what you're doing. And you can really start to pick it apart and see it with such precision.

Like, when I'm thinking this, I end up doing this, I end up not doing this. And the beauty is just liberating yourself from all of that gunk that's been swirling up in your head, recognizing that the brain will always skew towards the negative. Just because it's having those thoughts, it doesn't mean those thoughts are real.

And it's your job, and nobody else's job, to go out and gather the evidence for the thoughts that really support you, and to practice the thoughts that really support you, and to build your reasoning and your rationale around those thoughts until they become rock solid. And lastly, let's talk about Vicky Louise. I went to her specifically to unravel the thoughts that I had about time.

(18:49 - 22:09)

This was at a point where I'd seen the benefits of not working as much and being more in alignment, but my nervous system and my old mindset would still have me kind of ping-pong back and forth into my old ways. And as I've mentioned before, I did all the things. I did therapy, I did coaching, and one of those things was this work, which was hugely impactful and important to me, because we questioned everything that we had come to believe about time.

And I still have clients asking me to this day, like, but really, do some things just take time? You know, where is that line between it can happen in an instant, and you just got to put in the work? But what's interesting is that we substitute time for work so often. We say, this is just going to take time, when really what it means is this is just going to take work, or this is going to take practice, or this is going to take anything else other than time. Yes, you may need to put in some reps on some things, but also time is not what creates our results, especially as entrepreneurs.

Many other things create our results, such as the value that we're creating, such as the resonance we're creating with people. But when we put time front and center, rather than those things that really count front and center, we're not only delaying our progress, we're really disempowering ourselves. It's almost like they talk about smoke and mirrors.

And so you keep kind of chasing the wrong thing. You know, you keep trying to work more, or work longer, or do harder. But that's a mirage.

That's not the real thing. The real thing is right over here. And you can't see it, because you're so busy chasing this other thing that you've been told is what will create results for you.

So hugely grateful to Vicki for just providing the container for me to do this kind of deep work. And of course, for her leadership and guidance, as we were all working through it. Okay, I hope it was helpful to get that little behind the scenes sneak peek.

I know I always love hearing about other people's experiences, and what their biggest takeaways are, and what it's really like behind the glitzy facade of all those nice sales pages. And just as kind of an overall summary from everything we've talked about, these programs all looked so different. And it's just a testament about how there's no one right way to do anything.

What really counts is what is right for you and right for your customers. And I just want to point out here that I love all of these people. I hear some stories about people that have had negative experiences with coaching.

I haven't seen it. Sometimes I've acted very quickly to move forward with coaches. Other times I've watched and waited for a bit.

But every coach that I've worked with has really cared very deeply about their client's journey and their client's results. And also, I've been the one to step up and get the great results. I've decided beforehand that I was going to get great results, and I've done the things to get the great results.

(22:09 - 23:59)

I've been on many of the people I'm talking about here. I've been on their podcasts as their testimonial client, talking about the wins I was able to get within their programs. Actually, that's a really good point that I didn't talk about.

Tara Zerger, the Facebook ads. I actually did not apply myself in that one. It was at a time when I was involved in other coaching programs, and I kind of didn't really think clearly about what my availability was going to be during that time frame.

And it really helped me see, you can be working with the best of the best, but if you aren't doing the work, nothing happens. It's like a professor in the university, teaching exactly the same thing, has the exact same office hours for everyone, and yet some people get the A's, and some people get the C's or D's. So my advice after all of this coaching that I've done, is just decide in advance that if you want the transformation badly enough that this person is talking about, decide that you're going to be the one to get the A. Because then it's never about trusting the coach, or trusting the process, or trusting, well, will I get my ROI? Because all of the trust is on you.

Do you trust yourself to get your ROI? I hope the answer is yes. If not, then you probably really need a coach. It's like if you don't have time to meditate, you probably need to meditate.

If you don't quite trust that you can get results, you probably really need to work with a coach to learn how to get results. But there you have it, my top five takeaways behind the scenes for five high-end coaching programs. I hope you have a wonderful week, and let's talk again on Tuesday.

(24:03 - 24:18)

Thanks for joining us here at The Uncommon Way. If you want more tips and resources for developing clarity in your business and life, including the Clarity First strategy for growing and scaling your business, visit theuncommonway.com. See you next time.

Support at The Uncommon Way 6/24/25 Support at The Uncommon Way 6/24/25

Ep 155: Help! I Can’t Find Time for the Important Things! : Business Streamlining for Work-Life Balance

Ever feel like you should have time for the big-picture work… but the day keeps disappearing into tasks, emails, and damage control?

You’re not alone—and it’s not just a time issue. If you’re constantly responding, reacting, and rearranging instead of leading with clarity and strategy, this episode was made for you to help move your business forward.

Episode Summary

Ever feel like you should have time for the big-picture work… but the day keeps disappearing into tasks, emails, and damage control?

In this episode, you will:

Find out the common calendar trap high-achieving women fall into—and how to finally break free.
Learn the simple scheduling tweak that creates more clarity, momentum, and room to breathe—even during your busiest seasons.
Discover why your endless to-do list might be a sign of something OTHER than overwhelm

Press play to start designing the intentional workweek that lets you earn, live and enjoy summer on your terms.

Resources Mentioned:

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“How Many Hours You Could Gain Back?” Quiz: Find out how many hours you could shave off your workweek and the biggest opportunity in your business for gaining hours right now. Take the quiz

https://www.theuncommonway.com/schedule

Power & Potency: Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released:

https://www.theuncommonway.com/waitlist

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Full Episode Transcript:

Jenna Harrison: [00:00:00] In this episode, you will discover how to find time for the important things that actually move your business forward. Welcome to the three day work week, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like without stress, guilt, or sacrificing growth.

I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo, to help you work smarter leap boldly and find true balance. Let's dive in. Welcome, welcome back to the three day work week. Wow, episode 155, and that feels really good to say, and I've got a perfect episode so we can celebrate that milestone.

Inspired by a woman who asked me, how do I actually find time for the important things? And when she asked me that, I felt it. I felt it in my bones because I remember longing for CEO time. And let's be honest, we all have moments [00:01:00] where life gets crazy. I've talked about it here a few times in this past year as we've been making this move for the family and uprooting our entire life and moving overseas.

There have been some intense moments, but I'm not talking about those little spikes. I'm talking about situations where. It constantly seems like you just can't get ahead, like you just can't get control of your schedule, and it happens over and over. That doesn't have to look like all sorts of craziness in your life.

It can just look like ongoing business as usual in your business, which is why when someone asks me how do I actually find time for the important things, although I feel it, I also know that honestly, you hardly ever find the time. There's always more that you could be doing, more people, you could be responding to more potential fires you could be avoiding.

So I thought, good, let's create an episode where I can [00:02:00] synthesize what I've learned, and then you can start creating changes sooner rather than later. You will find out the common calendar trap, high achieving women fall into and how to finally break free, and you'll learn the simple scheduling tweak that creates more clarity, momentum, and room to breathe.

Even during your busiest seasons plus discover why your endless to-do list might be a sign of something other than overwhelm. But first, our summer days of deals are on. I have been teasing this for weeks, and it's finally here. Now you need to be on my email list in order to see what these offers are.

So if you are already there, then great. You're getting great tips and tools in your inbox to create more of this life that we're talking about here at the uncommon way. But if not, luckily it's super easy to do so now 'cause we're putting the link right in the description. But I'll give [00:03:00] you a little sneak peek for one of the offers.

It is the coolest. Custom GPT where you can put in the exact number of hours that you wanna work, and then through the power of AI and all of the experience that I've gained working on this issue for years, you'll be able to see exactly how that could work for your business. Very, very customized and bananas useful.

So run, don't walk. Because each one of these offers, it's only available for 24 hours. You do not want to miss them. And if you wanna see what the first deal is, which coincidentally is also the least expensive, then you need to sign up today if you are not already on the email list. Okay? Oh, happy summer.

How is your summer so far? We've got a little heat wave going on here, but I'm excited because this weekend we're [00:04:00] running a large catamaran with a few other families and that is one of my favorite things to do. You can really get to these off the beaten path coves with the like beautiful snorkeling and it's not overrun with all the people visiting Myorca this time of year.

I love places like that. When I used to be a travel blogger, my whole site was about finding the undiscovered places. Probably because I'm an introvert and I've always loved plenty of space, but I also love this idea of renting a a great boat because it's proof that you can start living the life that you wanna live today.

You don't have to wait. I remember so clearly sitting on the beach years ago on my towel. In my little patch of beach real estate crammed in with all the other towels on, with all the other beachgoers, and looking out at the yachts who were getting a, you know, a beautiful pie. Yeah. Brought out to them on a [00:05:00] dinghy thinking I would have to be mega rich to ever be one of those people and experience that.

But no, it turns out you just need to get creative. And then all sorts of worlds open up, and that is exactly the kind of questioning of our own assumptions that we're gonna do in this episode, and the kind of enjoyment we'll create by bringing our future into our present. You ready? I've got three big takeaways for you today.

If you've been wondering how to actually find time for the important things. The first thing I do with a client who feels like she has been running around like a chicken with her head cut off, or she's simply reached capacity each week with the tasks that she needs to do in her business. First thing I do is to help her ground into her power and realize that she controls her calendar.

It's so [00:06:00] amazing how we go about our daily lives recreating old habits and old decisions. Without even realizing. Just yesterday I was messaging a private client with an example of this very thing. I was remembering a time when I never seemed to have a moment to get to the important stuff. And when I looked back at my calendar, I realized that I just, I had a lot of appointments and things outside of the house, and when I got really real with myself, I realized that when I would call the doctor to make an appointment and they would say, okay, we have an opening on such and such a day.

I would look and I would see that there was, um, that there wasn't another like client call or something planned on that time, and without even realize it, I was thinking I could fit that in. I could fit that in. That has nothing to do with my strategic vision. Right? It's, I could potentially take that on.

Well, what it was leading to is that I'd have two or three appointments, not all doctor's [00:07:00] appointments, but just other things going on. That would contract my time so that I wasn't really getting those opportunities for the deep thinking. So what I ended up doing was creating a rule for myself where I would only take one appointment per week, and it would get to the point where the doctor's office would say, or whatever office would say.

We can fit you in this Thursday, and I would say, well, do you have something seven weeks from now? That's just one example of how we move through our days unconsciously creating situations that don't really serve us. It might be external appointments, but it could be internal goings on as well, and I realized it actually wasn't that my life was just out of control, busy, and I never had the time to focus on what truly mattered.

It was just that I needed to create some rules for myself to make it easy not to fall into old patterns. So look, if your schedule is packed all the time, it's not just a time problem, it's a thinking [00:08:00] problem. You may be unconsciously prioritizing being needed, or feeling in control over creating real freedom and growth.

There are many different reasons why high performers tend to develop habits of overfunctioning. We got lots of praise for it when we were young, or we get a little hit when someone says, I don't know how she does it, or, our nervous system is in a stress response and it feels really uncomfortable and scary not to be on the go.

Really. I could go on and on and on and on with this topic. This is why our endless to-do lists are often about a lot more than overwhelm. With all of that subtext and those hidden subconscious agendas. Of course, our days feel overstuffed. We've got so many competing needs and we're trying to satisfy all of them.

But when you start to clean up your mind, when you step into that calm, [00:09:00] cool CEO identity, your calendar will reflect that rather than reflecting your old habits. And if you're not there yet, work with a coach who can help you get there. Remember that each week your calendar is your opportunity to lock in new habits and new opportunities because by nature it's future focused.

If your identity was three day work week, CEO, what would your calendar look like? And to clarify, we are not talking about the business belonging to a three-day work week CEO yet, because a lot of us can jump to Oh sure. If I had a huge team. Or Oh sure if I had that kind of client pipeline. But we are talking about the mindset of that woman, of that three day work week, CEO, that way of being of a three day work week, CEO.

That's what you wanna tap into when you're planning your calendar. How does she think about [00:10:00] these decisions? And then if you stray during the week. That gives you solid data about the gap that you have to close between your current way of thinking and hers. That's when you see what you need to work on.

But if you don't calendar anything at all, and you just have an endless to-do list, you are never going to unearth those nuggets that really need to be corrected in order to create a different way. So remember, your calendar is more than a plan. It's a mirror of your mindset. It will give you so much information.

Here's another important idea. Strategic thinking doesn't happen later. It must be designed in Too many people are waiting for a magical window of opportunity to open up. That never comes. They're waiting for that moment of space or that moment of clarity or that moment of inspiration. [00:11:00] But you hardly ever find the time.

The perfect time. So you need to create it, create these pockets and these opportunities for yourself. You've got a schedule space for strategy, reflection. Big picture thinking as it has to be non-negotiable, has to be your non-negotiable CEO time. Of course, there are so many things you can do to create a business that gives you more time, but no matter what, you need to get into the practice of taking time.

Of designing your calendar, because no matter what business you have, there will always be opportunities to write that one extra email or have another mentoring session with a team member or do that one thing for a client. As we just talked about, there is a mindset component to this, and even more importantly, actually respecting that plan you've made and protecting it.

That is where most people get hung [00:12:00] up. Your brain is very clever and it knows the best way to keep you in your status quo, where you never have to stretch too much or get too bold, do that scary of a thing. Your brain's never gonna say, Hey, let's just sacrifice your biggest dreams and visions and, and just stay right here and keep playing it safe.

Let's stay just too busy to do the big scary things. What it's gonna say is something that seems like infallible logic. It's gonna say, um, yeah, maybe let's just do this first. That way we can concentrate more, right? But this person really needs you, or this client's gonna walk away if we don't keep them happy.

That is why the simplest scheduling tweak, that creates more clarity, momentum, and room to breathe over the long haul. Is if even during your busiest seasons, you give yourself at least a minimum chunk of CEO time during your week no [00:13:00] matter what. It has to become non-negotiable, even if it's just 15 minutes.

I've had clients who've implemented a weekly CEO thinking block or even a CEO day and come back to me after just a week or two saying, wow. I had this download that is going to be money, or I can't believe how much I'm getting done in this block of time and how much quicker I can make decisions. And now that I'm stepping back and can actually see what's going on in my business, I.

One even used this time to finally dial in a launch plan for her membership program. She had had a specific membership goal for like a decade, and she had gotten kind of in reach of it, but could never pass that magic number until she did what she had to do and ended up blowing past her goal. And I don't mean when I say doing what she had to do, that she started working 80 hours a week.

I can see my [00:14:00] previous brain going there like, yeah, Jenna, you just need to work harder. But no, she spent a good portion of her launch snowboarding in the Pyrenees. The shift was that she realized that the three day work week, CEO version of herself didn't feel guilty about her deepest thinking and strategic moves.

She doesn't ask for permission or ask for time. She just takes it. That moves us perfectly into the next takeaway I wanna share, which is that I had to help her get clear on her priorities and ruthlessly cut out what wasn't necessary. Listen, doing less is a prerequisite for leading more. You need to subtract what no longer serves your next level business in order to create your next level business.

That might mean cutting projects, simplifying offers, carrying less what people think, trusting others to take ownership and [00:15:00] listen. Deciding between all of those and even more is definitely where I would get hung up Sometimes I just wasn't sure what I needed to keep doing and what I didn't, and that pain of potentially wasting time, ugh, or barking up the wrong tree.

And what if I then needed to start over again or I made things worse? Uh, that is like fingernails on a chalkboard or someone who has a vision and wants to get there now, which is why you have got to find ways to move beyond that and get down to what is most important. There's a trend now in business coaching space to offer tiny offers and mini minds, which are like short term masterminds.

But you have to be careful because all this is really doing is adding more options to your plate. And I'm not blaming coaches in any way. They're responding to what a lot of people in the market want. People love these 'cause they get access [00:16:00] to a coach that they like at a lower price. It seems like a very quick and short solution, but what we really need when we're building a business is someone who can help us take away options.

I bet you already have tons of ideas and opportunities and things you could be doing. What you might not have is someone who knows your business, knows you and your strengths, and can help you streamline and stay focused. Honestly, I have had several clients that made really great strides in their business, but then when I caught up with them a year later, it turns out they splintered off in a totally different direction rather than sticking with what they had started and continuing to refine and optimize it.

And this is totally normal to look for the shortcut or look for the shiny object. It just doesn't serve our highest interests most times. I worked with a client once to elevate her offer and bring on her first premium clients, but then when I caught back up with her, [00:17:00] it turns out she had pivoted and built out an entire course that she was just now going to sell with zero knowledge of selling to people who want DIY courses and zero proof of concept that the people she thought needed it would actually want it.

She had packaged up all of her knowledge into this is what people need rather than looking at this is what people want. And thankfully she told me over emails so she couldn't see my face when I read it because I remember flinching, physically flinching, like when you watch a video of someone who's about to trip over something and, and you just see it coming and you're like, ouch.

I really felt the opportunity cost for her of where she could have been in her business if she had spent that same time space and energy building out what she had already started. This is why focus [00:18:00] is such a power skill, but also why I recommend finding someone outside your business who isn't just selling you.

Another thing you could try. An extra thing to put on your plate. But the opposite, the much harder work of whittling down, making the scary decisions, prioritizing those core essentials, and also spotting those energy leaks, those areas that are creating unnecessary decision fatigue or even things that are just procrastination so that you don't have to do the next thing.

I had a client recently who asked me to look over some copy because she wanted to call in some people for some market research calls, except I knew she already knew her people and the way they talk and think. So I said I could definitely, I can look this over, but I'm just wondering, do you really need to do 15 more market research calls or, I don't remember exactly how [00:19:00] many she was offering, but it would've been a significant time commitment.

I just flagged it for her and asked if she really needs to do that, or was she just avoiding actually launching the program right away? She was like, oh my God, that is exactly what I'm doing. I. So if that inner drive of yours has been telling you that you just need to do more, maybe more of what you've been doing or more of some different thing, or if you feel resistance to the idea of doing less because it feels kind of lazy or it triggers guilt, triggers guilty feelings in some way, remember that doing less strategically is what makes space for leadership.

The Fortune 100 CEOs don't get paid the big bucks for having all of the different ideas and possibilities. They get paid to listen to all the different potential ideas and decide this one, this is the way [00:20:00] we're going. You don't scale your impact by doing more. You scale it by doing what matters and ditching the rest.

Alright my friend, let's recap. Your calendar is a mirror of your mindset. Thinking of it that way will give you so much information and set you on the path of so much important change. And second, strategic thinking doesn't just happen. It has to be designed in. You get to create it, and you can start with as little as 15 minutes a week.

And finally doing less is a prerequisite for leading more. It's too easy for our brain to spin out into doing more. Adding on that other thing, rather than doing the scary thing or really optimizing what we set out to do and tightening up that focus really draining your mind to think. Uncommonly always unlocks a whole new level of impact [00:21:00] and possibility.

Alright, my friend, go snag One of those deals from the days of deals, they may not come back again. Let's talk again on Tuesday.

Support at The Uncommon Way 6/17/25 Support at The Uncommon Way 6/17/25

Ep 154: The 3-Part Framework My Clients Use to Build 3-Day Workweeks That Actually Work : Business Streamlining for Work-Life Balance

What if the real reason you’re stretched so thin isn’t your to-do list — but the way your business is built?

If you’ve ever wondered how some entrepreneurs manage to work three days a week without sacrificing income or momentum, this episode breaks down exactly how they do it — and why you're likely closer than you think. Instead of burnout, imagine reclaiming your time and scaling much less stressfully.

Episode Summary

What if the real reason you’re stretched so thin isn’t your to-do list — but the way your business is built?

In this episode, you will:

Hear the questions I ask every client to instantly reveal where they’re wasting hours—and how to reclaim them.
Hear why most entrepreneurs unconsciously design businesses that drain them—and how to flip the script so your business starts giving more than it takes.
Learn why tweaking your offer—not your funnel—is the fastest path to more sales and fewer work hours.

Press play to start designing the intentional workweek that lets you earn, live and enjoy summer on your terms.

Episodes Mentioned:

Ep 26: Becoming the 7-Figure CEO with Kat Haugh

Ep 56: Finding Your Way Out of the Ick with Kath Haugh

Resources Mentioned:

Days of Deals: Be the first to hear about our upcoming Days of Deals Week and get a special gift with purchase only for waitlist subscribers: a personal audit from Jenna of your website and social media to dial in your messaging, make sales easier, and move you closer to a 3-day workweek.

“How Many Hours You Could Gain Back?” Quiz: Find out how many hours you could shave off your workweek and the biggest opportunity in your business for gaining hours right now. Take the quiz

https://www.theuncommonway.com/schedule

Power & Potency: Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released:

https://www.theuncommonway.com/waitlist

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: (0:00 - 0:24) In this episode, you'll discover the three-part framework my clients use to build three-day work weeks that actually work. Welcome to the three-day work week, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like, without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo to help you work smarter, leave boldly, and find true balance.

(0:24 - 0:33)

Let's dive in. Welcome, welcome back to the three-day work week. I have a feeling that you already know that it's possible to work smarter, not harder.

(0:34 - 1:07)

You've probably read the articles, maybe you've saved some quotes on Instagram, you've heard stories of entrepreneurs who cut their hours without cutting their income, and you know deep down that some version of that could be possible for you too. But you're stuck on one important question. How? How do you actually pull it off? Without compromising client experience, without losing momentum, and without creating a house of cards that crashes the second you take your foot off the gas.

(1:08 - 1:42)

I am going to walk you through the exact three-part framework I use with my clients to help them build three-day work weeks that actually work. It's my streamlined business framework, and it is what's behind dozens of client transformations, including women who have doubled their income or more while cutting their hours, even by half. Women who have reclaimed their weekends for the first time in years, and women who now feel so powerful in their life because they've stretched themselves and they've done the thing that people said they couldn't do.

(1:42 - 2:12)

So now they go on to challenge other norms in their lives, losing the weight or living somewhere else or trading up in so many ways. So this framework isn't theory, it's proven, it works, and it's going to give you a clear roadmap for how to finally build the business that fits your life, not the other way around. Plus you will hear the questions I ask every client to instantly reveal where they're wasting hours and how to reclaim them.

(2:13 - 2:32)

You'll hear why most entrepreneurs unconsciously design businesses that drain them and how to flip the script so your business starts giving more than it takes. You'll learn why tweaking your offer, not your funnel, is the fastest path to more sales and fewer work hours. Let's get into it.

(2:33 - 2:41)

The first lever in the framework is your offers. We want offers that do the heavy lifting. Here's the truth.

(2:42 - 3:07)

The fastest way to free up time in your business isn't to work faster or even delegate more. It's to make sure that your offer is doing more of the work for you. When your offer is a no-brainer, when it's positioned clearly, solves a compelling problem, and is wrapped in messaging that makes people say, okay, this is a hell yes, you don't need to hustle harder to make a sale.

(3:07 - 3:14)

Your offer attracts. It pre-qualifies. It creates desire and demand.

(3:14 - 3:36)

According to a study by HubSpot that we'll link to, about half of consumers say they only need a few pieces of content before they move to a decision about buying. That means when your message hits the mark, people will move fast. I call this offer gravity because when your offer is dialed in, it pulls the right people to you almost effortlessly.

(3:37 - 3:47)

So many clients come to me thinking they have to nurture people for years. And guess what? You end up having to nurture people for years. But it's not true.

(3:48 - 4:10)

There are so many clients that have met me through a single landing page and booked a call and became a client. We were on a mastermind call yesterday and one of my clients had been hit with this huge epiphany about how she's been speaking to people who would be the most difficult to convince, rather than the people who are ready now. And that's opening up huge new avenues for her.

(4:11 - 4:32)

She was just like, why haven't I been doing this all along? And here's another place most entrepreneurs go wrong. They focus on making the sales process more effective instead of strengthening the offer itself. They try to fix the marketing, the funnel, the sales conversation without ever questioning whether their offer is carrying its weight.

(4:33 - 4:52)

Let me give you an example. One of my clients, Kat, was selling a lower priced offer that helped nonprofits and foundations visualize and communicate the results of their work. She was a stressed out freelancer working 40, 50 hours a week, even more, who had way too many clients and wasn't fully appreciated by them.

(4:52 - 5:01)

They were really underestimating what she was capable of. When we looked under the hood, we saw the real issue. Her offer wasn't differentiated.

(5:01 - 5:15)

It sounded like what other visual artists were selling. There was no unique methodology, no clear reason why her solution was the best fit and no magnetic messaging or smart positioning. So we rebuilt it.

(5:16 - 5:30)

Sometimes my clients benefit from a little tweet, sometimes an overhaul. And this was an overhaul and reimagining what was truly possible. The new offer was what her ideal clients really needed.

(5:30 - 5:43)

And it was also so deeply an expression of who she was that she couldn't not be doing that. She couldn't not be contributing that to the world. Once you see what you're really here to do, you can't turn back.

(5:44 - 5:55)

We got super clear on her ideal clients. We clarified the transformation they would have. And we defined the method of achieving that in a way that made sense and was unique in the industry.

(5:55 - 6:17)

We added in some exclusive deliverables that her people just had to have. And the result? She went from stressed out freelancer to the three-day workweek CEO of a seven-figure agency working with select clients who respected her as the true standout she is. That is the power of an aligned offer that works.

(6:17 - 6:44)

I've had Kat on the show before and I'll link to her episodes in the notes. So ask yourself. Does your offer instantly speak to a specific high-priority desire and create a solution in a way that nobody else does? Can your ideal client see themselves in the way you talk about it? And do you feel deeply aligned and confident selling it? Take my program, The Clarity Accelerator.

(6:45 - 6:54)

Sure, there are a million business programs out there that help you increase revenue. But this one's different. It's built for ambitious women who want more.

(6:55 - 7:14)

They also want the amazing life, and they want to prove to themselves that they're capable of creating all their big revenue goals and a shorter workweek through a business that actually reflects them. They're not forcing themselves into someone else's strategy box. And the structure of the program is designed to accelerate results.

(7:15 - 7:51)

It blends the power of a high-level mastermind with the hands-on support of a personal coaching team, your own copy coach, operations coach, mindset coach, and me as your lead coach who knows your business intimately. You're not getting lost in a crowd. I'm there with you, helping you apply proven methodologies like the streamlined business framework we're talking about today and my signature Connect the Dots method, which helps you get crystal clear on your unique genius, exactly who it's meant to serve, and how to craft and position your offer so it resonates both consciously and subconsciously.

(7:52 - 8:05)

There's truly nothing else like it, and that's because I use the methods I teach. I designed it to be one of a kind. Everything I teach and what I ask of you, I've already walked through myself.

(8:06 - 8:28)

So if you're not able to say that about your offer, this is your first leverage point. You have a huge opportunity to free up hours for yourself here. A great offer not only drives sales, it gives you your time back because it eliminates the friction that comes from convincing or overexplaining or pushing.

(8:28 - 8:41)

Clients come in and they're already excited. Let's talk about the second lever, operations. No, before you tune out, because yes, I know this can sound dry, let me reframe it.

(8:41 - 8:53)

Operations aren't about software. They are about freedom. When your business has clear, streamlined operations, it runs like a well-oiled machine.

(8:54 - 9:10)

Clients get what they need. Tasks don't fall through the cracks, and you don't have to be the one holding everything together with sheer willpower. You feel deep trust and safety in your body, and you get to be held and supported.

(9:11 - 9:29)

It really makes you move through the world differently. You're just a different person. According to McKinsey, when banks implemented streamlined operations, including simplified decision-making, they saw up to a 30% increase in productivity without hiring new employees.

(9:30 - 9:58)

30%! Imagine what your calendar would look like with that kind of a margin reclaimed. You want to know one of the biggest indicators I look for when I assess a client's scalability? It's this. How many decisions are you making in a day that someone or something else could be making for you? Because the truth is, decision fatigue is one of the most underestimated energy drains in entrepreneurship.

(9:59 - 10:19)

Every single what should I post today and did I follow up with her and do I need to approve that is costing you creative bandwidth. When we remove those micro-decisions, you free up mental real estate. That's when you finally have the space to be the strategic intuitive CEO that you're meant to be.

(10:20 - 10:47)

When we were looking for a place to live, we had gone to Sardinia, Italy, and my brother and sister-in-law joined us there. And I remember her telling me that she realized, because she'd never been out of the country before, just how much it costs us in terms of what she called like micro-decisions or micro-stressors. For instance, when we would go eat at a restaurant, there was no need to tip, and there was also no need to move on from your table.

(10:48 - 11:04)

So she was, I remember she was kind of laughing about it. She's like, I don't have to be worrying if we are hogging the table, if we should be leaving. Have we been here an appropriate time? I'm not assessing the person's service and thinking about how much I should leave for a tip and how much other people are leaving for a tip.

(11:05 - 11:22)

Like all of that was just gone. And all of those little micro-stressors and micro-decisions add up for us over the day without us even realizing it. And the beauty is you don't need a team of 10 or a fancy dashboard to make it happen.

(11:23 - 11:31)

Let me tell you about one of my clients. Let's call her Jamie. Jamie was running a successful consultancy, but everything still ran through her.

(11:32 - 11:43)

Managing her calendar, that was her job. Following up on invoices, that was her job. And overseeing all the project management for client delivery, you guessed it, that was her job.

(11:43 - 12:00)

And she told me, I feel like my entire business is duct taped together and I am the duct tape. So we fixed it. We mapped out her core systems and built SOP standard operating procedures for repeatable tasks that anyone would be able to follow.

(12:01 - 12:20)

So she was not dependent on the brain trust of a specific employee or just a few team members. And we automated a lot of those tasks too. We improved her hiring process and how she onboarded and oversees her team members, helping her become the leader rather than the doer.

(12:20 - 12:36)

And we got the team to take ownership of the things she never should have been touching in the first place. Two months later, she took a few weeks off for the first time in years and didn't check in once. That is the power of streamlined operations.

(12:36 - 13:03)

Freedom. So ask yourself, where am I the bottleneck in my business? What am I doing that could be systematized or simplified or delegated? And why? What's the cost, financial and energetic, of not addressing it? And what's keeping me from addressing it? I remember myself being at a place where I'm like, well, I just don't have time to hire anybody right now. I don't have the time to create these SOPs.

(13:04 - 13:12)

But messy operations don't just slow you down. They sabotage your growth. So remember, you are not the duct tape of your business.

(13:13 - 13:22)

You are the architect. Let's talk about the third lever. The most important and often overlooked lever of all.

(13:22 - 13:33)

You. And you becoming the three-day work week CEO. This is the shift that turns all the fancy tactical stuff in the things that actually work.

(13:34 - 13:41)

Because you can have a good offer. You can have clean operations. You can have hundreds of thousands of Instagram followers.

(13:42 - 13:59)

But if you are operating from burnout, fear, or old programming, none of it will feel useful. And your successes will only be a fraction of what's possible for you. This is where I see high-performing women get stuck.

(13:59 - 14:04)

They've gone to therapy. They've read the books. They're not afraid of putting in effort.

(14:04 - 14:18)

But they haven't fully stepped into the identity of a three-day work week CEO. They're still playing by other people's rules and running old operating systems. Like, if I'm not working hard, I'm not doing enough.

(14:18 - 14:27)

If I slow down, things will fall apart. If I don't push, I'll lose momentum. Sound familiar? I have been there.

(14:27 - 14:40)

I'm the girl who works seven days a week for two years straight while raising a newborn. For me, the turning point came when I realized I wasn't just managing my business. I was managing my nervous system.

(14:40 - 14:53)

If I was in stress mode, I made short-sighted decisions. If I was doubting myself, I showed up in ways that made other people doubt me too. If I was deeply afraid of something, I kept self-sabotaging.

(14:54 - 15:11)

But when I operated from calm and clarity and self-trust, everything changed. One of my clients came to me with a very successful business, but she was constantly anxious. She said, I don't know why I feel so worried all the time, like the other shoe's about to drop.

(15:11 - 15:24)

I can't turn my brain off. I know I should be able to relax, but I can't. We worked together to rewire her in her operating system and used a variety of different coaching methods.

(15:25 - 15:38)

And sure thing, she started to feel differently and see things differently. Because she's not the only woman that's ever felt this way. And there's a process for untangling all those old knots.

(15:39 - 16:02)

She started getting the intuitive hits that she just couldn't hear before, remaining grounded when obstacles popped up, making decisions based on playing to win instead of playing not to lose. She stopped working late. She stopped saying yes to misalign clients just because what if the money ran out? She started honoring her calendar boundaries and her energy skyrocketed.

(16:02 - 16:16)

So her business didn't just keep running, it grew. Because here's the thing, your business can only grow to the level that you are willing to grow. We go first and our business is an expression of us.

(16:17 - 16:45)

So if you're ready for your next level, start with you. Ask yourself, where am I operating from fear not power? What is driving my habit of making things harder than they need to be? And who do I need to become to hold the version of my business that I'm building? Because when you lead like the CEO, not the overworked peon down in cubicle 74, everything starts to shift. You're not grasping, you're receiving.

(16:46 - 17:02)

So let's recap. The three-part streamlined business framework that drives a three-day workweek that actually works is not about hacks or hashtags or hustle. It's about building offers that magnetize your ideal clients and do the heavy lifting for you.

(17:02 - 17:26)

Creating streamlined operations that run without you and becoming the version of you who leads from power, not pressure. When those three levers are in place, your business then finally becomes that vehicle for freedom that you've been looking for. Not the cage that's keeping you stuck or the hamster wheel that's keeping you running whatever metaphor sounds right for you.

(17:27 - 17:52)

Because it's really not about working harder. It's about working in alignment with offers, systems, and the highest version of you. You get to stop asking, how do I make this work and start asking, how far can I go from here? How good can my life get? Because training your mind to think uncommonly always unlocks a whole new level of impact and possibility.

(17:53 - 18:26)

And if right now you're thinking, okay, this sounds good, I want to try it out for myself, where do I go from here? Because this whole thing that I've got going on right now just is not sustainable. That is exactly why I've created the five days of deals that are coming up in just a few weeks. So you need to get on the wait list now because I'm offering a gift with purchase that I never offer, which is my personal audit and assessment of your website and social media.

(18:26 - 18:38)

So you'll find that link in the description. It's the uncommon way forward slash DOD bonus. All right, my friend, have a great week and let's talk again on Tuesday.

(18:42 - 18:57)

Support at The Uncommon Way 6/10/25 Support at The Uncommon Way 6/10/25

Ep 153: The 5 Systems I Use That Make a 3-Day Workweek Possible—Without Dropping the Ball

Ever look at another entrepreneur’s business and wonder, How is she making it look so effortless?

If your business still depends on you to hold every piece together, it’s not just draining—it’s keeping you from scaling. In this episode, I’m sharing the five essential systems that turn a scattered business into a smooth, self-sustaining machine—so you can finally lead, not chase.

Episode Summary

Ever look at another entrepreneur’s business and wonder, How is she making it look so effortless?

In this episode, you will:

Hear the overlooked mindset shift that helps you stop reacting to your to-do list—and start operating like a clear, strategic CEO.
Learn the weekly ritual I swear by to save hours, reduce stress, and turn chaotic weeks into needle-moving ones.
Discover the one system that most high-achievers ignore—until they’re forced to change … or get a great coach!

Press play to start designing the intentional workweek that lets you earn, live and enjoy summer on your terms.

“How Many Hours You Could Gain Back?” Quiz: Find out how many hours you could shave off your workweek and the biggest opportunity in your business for gaining hours right now. Take the quiz

https://www.theuncommonway.com/schedule

Power & Potency: Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released:

https://www.theuncommonway.com/waitlist

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

Full Episode Transcript:

Jenna Harrison: In this episode, you'll discover the five systems I use to run a smooth, scalable business in just three days a week without dropping the ball. Welcome to the three-day work week. Helping women entrepreneurs run profitable, meaningful businesses in just three days a week, if they like. Without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some will to help you work smarter, leapfully, and find true balance. Let's dive in. Welcome, welcome back to the three-day work week. Summer is here, and for many of you, the kids are about to get out of school soon, or you've got a vacation coming up, or people coming to visit you, all the more reason to set yourself up for success with systems that you can count on. And this applies to you whether your revenue is $50 or $5 million.

Systems aren't just tech, they're habits that protect your performance. Because really, do you long for freedom, build infrastructure, do you long for flow, create systems that hold the business so you don't have to. You can't be the strategic intuitive CEO you're meant to be if you are stuck in decision fatigue and task management all day.

Your energy is dispersed in all the wrong ways. No, no, no, we need you focused and clear and 10 steps ahead. We want other business owners being like, whoa, how'd she do that? How'd she think of that? So in this episode, I'll share the five systems that make my three-day work week possible without dropping a ball, and I'll share what some of my clients are doing too.

You will hear the overlooked mindset shift that helps you stop reacting to your to-do list, and start operating like a clear strategic CEO. You'll learn the weekly ritual I swear by to save hours, reduce stress, and turn chaotic weeks into needle moving ones. And you'll discover the one system that most hire achievers ignore until they're forced to change, or they get a great coach.

But first, you know how you're never supposed to have two calls to action at the same time? You might just can't choose. I can't. I have two, and they're both so good.

So the first you've heard about already, we've got our five days of deals coming up soon, with new offers, brand spanking new, designed to help you work hard or not smarter. And if you sign up for the wait list beforehand, you'll receive a special gift with purchase. I will personally audit your website and social media to show you how you could be creating more sales.

Just go to the uncommon way forward slash d-o-d-bonus, that's days of deals bonus, or click the link in the show notes, but I've also got something new to tell you about. It is a short but powerful quiz we've created that shows you exactly how much time you could shave off your work week using my methods, and of course gain back for other things in your life. Whether that is having more time to do proactive needle moving activities in your business, or just diving into a really fun beach read with an umbrella plunked next to you in the sand.

And the results will also show you exactly which area of your business will give you the biggest opportunity to gain back hours right now, so you know your next steps. Seriously, I have taken years of knowledge gained from my own experience and from working closely with over 100 women on this, and distilled it down into this quiz. The kinds of questions I would ask to really get to the bottom of things, the way that I would prioritize efforts, and exactly what's possible in terms of time savings based on specific actions.

It really is something. So go check it out, click the link in the description, and share it with your friends too, so you have someone to join you in these fun summer activities that you will finally be able to take advantage of. Okay, let's get down to business.

The first system I want to talk about is your weekly planning system. Of course, I'm going to start here because it's all about managing your time and time is your most valuable resource. A streamlined weekly planning system helps you start the week with clarity and end with real progress.

Every time that you spin or double back or drop a ball, it wastes precious energy. But when you manage your calendar well, you're really managing your energy and your decisions and your priorities. You're treating your energy like the liquid gold it is, and that gets reflected in your business results.

I used to love planning on Friday afternoon, so I could start the week fresh and not have to think about what I was going to do first. But now that I don't work on Fridays, I've shifted to first thing in my work week. I start with a brain dump, I get everything out of my head that I could be doing, I check just a few key indicators tied to my current priorities, but not everything or not obsessing over stats.

And then I map out my top pass and just plug them into my Google calendar. I time block for things like client calls and deep work, but not for podcasts because I prefer them to be more of the moment with what's going on in my life with my clients and make sure that they stay really fresh. Now what I've just described requires mental toughness.

You have to get good at saying no to everything that isn't needle moving and sue the part of you that wants to do it all. Because most entrepreneurs don't need more hours, they need fewer decisions. So again, the goal isn't to cram in more, it's to focus on the levers that make the biggest improvements and drive the biggest results in your business.

If something keeps throwing off your plans, then you need to add two hours of floating time into your week. You feel lower energy around your cycle, plan for it. If you know about yourself that for whatever reason, every few months you start feeling less motivated, then build in something restorative.

One of the biggest things I work on with clients and team members too is becoming the woman who consistently follows through on the right things and accomplishes what you set out to do. You need to get real with yourself and ask, do I need better boundaries? Do I need better focus on the strategies? What is it about me that needs to shift? And don't keep it in your head. Put it somewhere.

Like I said, it could be Google Calendar, it doesn't have to be a sauna, but break things down and give them deadlines. And if you're someone who craves flexibility, build that in too. Allow yourself to shift tasks within the week, but hold firm once the weekly plan is set because you've got to trust that higher part of your brain that made the plan in the first place.

Because of course your brain will object when the moment comes, of course it will. It wants easy dopamine, it doesn't want long term strategic work, but trust that the version of you who made the plan was thinking at a higher level, really honor that. I have a client that would find it really challenging to actually stick to the schedule that she had created, and we started looking at some of the things that motivate her.

And she realized about herself that she couldn't motivate herself with like a dangling carrot, you know, something that she would get to do for herself after she accomplished the task. And that's good to know because then we could just shift and find out what did work for her. The same client also had trouble keeping track of everything that she had to do.

And so she brought in tech, she found this amazing program that helps her prioritize and manage tasks. It reads her email, it does everything she can plug and play. I'm going to link to it in case anyone is interested because she is just a tech genius and finds the coolest tools.

But seriously, developing a weekly planning system is one of the simplest ways to instantly reduce stress, gain traction, and shave hours off your work week. And it's totally in your control. System number two, a client system.

You need a way to bring in clients consistently without making it a full-time job. This is one of the highest leverage systems you can build because when it's working, you're not spending all week chasing leads. You're simply showing up and letting the system do the heavy lifting.

That means less hustle, more flow, and yeah, fewer hours worked. Your business is not a hobby. It needs a consistent flow of clients.

But that doesn't mean doing every strategy under the sun. You want a method that works for you, your zones of genius, your lifestyle, your energy. Not just whatever strategy everyone else seems to be doing at the moment.

Life is too short to hate your own marketing, whether that is evergreen funnels for you or networking, SEO, social, referrals, speaking, great. The strategy itself matters far less than this. Is it reproducible? Does it bring results for you? And then you want to be asking, can you automate or delegate parts of it? Do you have a system for content creation or lead follow-up? Are you using tools like AI to repurpose or optimize? Are you leveraging your offer's uniqueness to pre-sell before a sales call? Or even a sales page ever happens? If your content attracts the wrong people or you're spending years nurturing people before they buy, something is off.

Your system isn't doing its job. Think of it like a tasty menu or a trail of breadcrumbs. You want one thing to lead to the next, to lead to the next, so that it's easy for them to work with you.

I'll tell you what this looked like for me in the beginning and then how it's evolved now that I've simplified even further. So it used to look like a few hours of deep work a month where I would decide my key social media pieces that I would then plug and play on different platforms throughout the month and grab some past content to repurpose. That kept me looking like I was everywhere, even though I wasn't.

And it also kept me thinking and developing my ideas. One of the forms of content was a live video that was usually about 10 minutes or so. And then I would be able to repurpose those for posts later on.

And I would check the social media just a few times a day. I had a VA help me post and then I would go in and look for anyone that engaged with my content and later separately I'd go in and I'd engage with other people's content. That was it.

A few hours at the beginning of the month. A live once a week. And a bit of engagement.

I was sitting my 10k months just with that. Since then I of course find myself on the first page of Google when you Google business coach for women entrepreneurs or for female entrepreneurs anything like that. And so my client acquisition system is much different.

But guess what? Everything on that website came from what I'd been creating in social media and really listening to the people that I was engaging with and talking to. The only difference is that instead of putting it out on social. I now had it there on a page that people could visit.

It became an asset that worked for me. So now I don't have to do anything with that. And I choose to do my thinking work in prep for these podcast episodes.

Again I have a weekly long form content piece that then gets repurposed into social media and newsletters. And I'm also guesting on other people's podcasts. But you can see that my focus and energy is in the podcast realm.

Because I knew that for a sustainable business I would want multiple avenues of lead generation. Not just relying on Google who could change its algorithm at any time. And that turned out to be really great thinking on my part because now AI will definitely change the landscape of SEO.

But it plays on my strengths. I get to think deeply. I get to keep ideas flowing which is very much a part of what lights me up.

And I get to do it all in three days. Now I have a client who completely reworked her lead generation. And now what she does is speaking engagements.

It really plays to her strengths. She also naturally loves to network and talk to people. And so she's utilized that too.

And has been able to start booking more aligned clients in much less time. She no longer believes that she has to be on social media daily nurturing for years to finally bring that person in. Alright let's talk about the third system offer delivery and client onboarding.

Once someone says yes your system should kick in automatically. Making them feel supported and impressed really even before you show up live. That's what turns client experience into something designed to naturally inspire retention.

And just like the rest of your business when you systematize it you buy back your time. So think about automated emails or chats. Think about team members who have learned your process and can deliver it even when you're not there.

And most importantly a clear flow that helps bring results in ways that have been verified. That leads to delivery that feels intimate but doesn't depend on your constant presence. High touch can be scalable.

You just need the right pieces in place. And by the same token low touch can be highly valuable. Again you just need the right pieces in place.

Here's what it looks like inside the clarity accelerator. Yes we meet weekly and coaching real time on what is most pressing. But there are also foundational resources that I can point clients to again and again so they don't need to rely on me for every step and then we can free up coaching time for going even deeper.

And there are automated emails directing them to these resources as they move through their time with me. And because I don't love worksheets or long modules myself. I'm more the type to just listen deeply to my coach and then test the advice in real time or listen to a podcast three or four times until it sinks in and then test it in real time.

I build in that kind of flexibility to my program. Coaching calls get uploaded to a private podcast feed for re-listening and when clients meet with our program copywriter or ops coach those calls are recorded too so they can revisit and fast track their integration. So what does that mean for me? It means that every Thursday at 4pm I show up to coach.

That's it. Because I've built the system, I've trained the coaches and created a structure that supports real transformation without it all resting on my shoulders. And that's what lets my life feel so in flow.

And Kat, she's another great example. She was a high performer who was doing everything at a very high standard for her clients. So high in fact that it was very daunting and difficult for them to learn to start doing it for themselves and for anyone else to really support her in that delivery.

But I worked with her to build out a team that could take on more of this heavy lifting. And she started to see that as she created more boundaries and trained her people took the time to actually train them to do what she does. As she stepped back, it turns out her clients loved it.

And she of course loved her three day work week. Too often we stay too involved out of ego rather than exploring the possibilities of what would ultimately be better for our clients, our business and ourselves. System number four, back end management and team operations.

This matters because a chaotic back end reflects a chaotic mind. And it leaks your most valuable resource, which is of course time. Let's be honest.

Every quick question in Slack, every last minute do over, every file you can't find, it adds up. Not just in minutes, but in energy. If your back end is messy, chances are your brain feels a little messy too.

And vice versa. The more structure and clarity you create here, the more space you free up for high level strategy, creativity and ease. This system is how work gets done, actually done without constant oversight from you.

That means that you have documented how recurring tasks flow. You've automated incoming inquiries and standardized your internal communication rhythms. And you know who is doing what, when and what, done well, even looks like.

Even if you are still a team of one, you have systems. Just like I talked about my earlier content repurposing system. Maybe it is Canva templates.

Maybe it's AI content for repurposing or a standard process for podcast editing or client onboarding. These small efficiencies compound over time. Every time you institute a new one, think about what that is saving you for the rest of your life.

It's so worth it. And I'm saying this because I have been the person who said I just don't have time to create a system. I don't have time to train anyone.

I'm too busy doing this. But thinking about what it does for you long term will really help motivate you to do it now rather than later. And if you're still doing everything manually or reinventing the wheel every time, it's time to get honest about the cost.

The opportunity cost of what your business could be doing if you were freed up to lead it there. Also, let's talk hiring. Most entrepreneurs wait too long with hiring or they have limiting beliefs around the kinds of workers who are out there.

And that gets reflected in their business. Maybe they're thinking they can't afford to hire that kind of person full time and they don't explore using them in a fractional capacity. Or they think they have to hire someone overpriced when the work could be done by someone else if that person is trained accordingly and actually given an SOP, a standard operating procedure.

Regardless, the shift happens the moment that you stop being the only one holding it all, but also start taking responsibility as the CEO for whatever you are seeing in your organization. In my own business, a backend chaos used to eat up entire days, a redoing task, following up on accounting, cleaning up the mess from some ball that had been dropped. But once I systematized key areas and brought in a line support, the difference was night and day.

So now I can walk away for a few days without worry. I can coach on Thursdays at 4pm and then shut the laptop knowing the podcast episode notes will be in my inbox Monday morning. That's the power of a backend that runs as it should.

Now, you could have the sleekest client pipeline, the most scalable offer delivery, and a backend that runs like a dream. But none of that will get you where you want to go if you, the CEO, are constantly running on fumes. That's why this final system might be the most overlooked and the most important of all.

It is your CEO management system. It matters because your brain and your energy are your most valuable business assets. Now, of course, this is the system that most high achieving women skip until they can't anymore.

Because when you're juggling all the things, pushing through exhaustion, doing everything backwards in heels, your brilliance gets buried under the stress. You start making mistakes, decision making gets harder. And the intuitive hits that could spark your next breakthrough, you're too tired to even notice them.

But this isn't about slowing down for the sake of it. It's about learning how to re-access your highest self daily. Because of that version of you, she makes better decisions.

She sees creative shortcuts. She writes magnetic content in half the time, and she doesn't spiral out every time something goes sideways. Your energy is your biggest time saver of all.

Think about it. That one inspired idea during yoga that writes itself in your head and brings in your highest lifetime value client of all time, that's not luck. That is the ROI of rest and regulation.

My client Lisa is a great example. She had started experimenting with a CEO management system, and because we had been working on her core pillars and positioning, that new mental spaciousness had her coming onto a call one day talking about an amazing new concept about how to pull everything together with this one very polarizing acronym that also held deep meaning for her people. It has ended up becoming what she's known for.

She's now launching a group program based around it, and she's invited to speak at organizations that you have definitely heard of just because people are so captivated by this idea. So that was a leap that felt expansive, not draining. She described it as feeling like gold glitter all around her.

We could all use more of that, right? So let's make this practical. Do you audit your energy weekly? Do you have a wind down routine that lets you truly disconnect? Do you use go-to tools to regulate after a stressful moment? Do you have boundaries to protect yourself from energy drainers, whether that's clients or team members or certain situations? If not, it is time to implement a CEO management system that gives you daily access to your creative genius and strategic edge. Because that next level of success, it doesn't come from doing more.

It comes from becoming more. More of the clear, calm, grounded elator that you are meant to be. Working less isn't about doing less.

It's about designing smarter systems that multiply your time and protect your genius and give you the resiliency to make the big moves, the big scary moves. So there you have it, five core systems that don't just make your business run more smoothly, they give you your life back in the process. Number one, your weekly planning system.

Two, your client acquisition system. Three, your offer delivery system. Four, your back end system.

And five, your CEO management system. These are not just operational upgrades. They are shifts in how you think, how you lead, and how you value your time and energy.

Because a three day work week isn't a luxury. It's what happens when you lead like a CEO, not operate like an employee. And when you build a business around your genius and design it to support your wellbeing, everything grows faster, with more flow, and a lot less friction.

All right, I've got another powerful episode coming your way next week. So let's talk again on Tuesday. Thanks for joining us here at the uncommon way.

If you want more tips and resources for developing clarity in your business and life, including the clarity first strategy for growing and scaling your business, visit the uncommon way.com. See you next time.

Support at The Uncommon Way 6/3/25 Support at The Uncommon Way 6/3/25

Ep 152: The Moment I Knew Hustling Was No Longer Worth It For Me–And How It’s the First Step to a 3 Day Workweek For You, Too : Business Streamlining for Work-Life Balance

Are you waiting for a personal wake-up call to leave hustle culture behind for good?

If you’re an ambitious woman entrepreneur who keeps promising yourself you’ll slow down “soon,” this episode shows why that promise never sticks—and how you can borrow my personal wake-up call (so you don’t have to go through it yourself!) to help you create both a growing business and a life you actually remember living.

Episode Summary

Are you waiting for a personal wake-up call to leave hustle culture behind for good?

In this episode you will:

Discover the single sentence that surprised me in a quiet desert—and why it became the non-negotiable that led me to create my 3-day workweek
Hear the unexpected result of waiting for a better time rather than starting now
Learn why the first step to working less has nothing to do with your calendar—and everything to do with a simple choice

Press play to start designing the intentional workweek that lets you earn, live and enjoy summer on your terms.

Resources Mentioned:

Be the first to hear about our upcoming Days of Deals Week and get a special gift with purchase only for waitlist subscribers: A personal audit from Jenna of your website and social media to dial in your messaging, make sales easier, and move you closer to a 3-day workweek.

Schedule a call with Jenna about joining the Clarity Accelerator--the same mastermind that we talk about in this episode--to unlock your inner genius, streamline your strategies and offers, and dial in the mindset that lets you work smarter, not harder.

https://www.theuncommonway.com/schedule

Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released:

https://www.theuncommonway.com/waitlist

Find Jenna on Instagram: https://www.instagram.com/theuncommonway/

This podcast dives into the potential of balancing a business and life without sacrificing revenue or impact. It helps women business owners and mompreneurs overcome overwhelm, decision fatigue, and the guilt of working less and stepping away from hustle culture while increasing leadership, strategic decision making, alignment and delegation / team building. Learn to build powerful habits and mindset, embrace smarter and higher vibration work methods, and master time management by streamlining tasks, implementing business systems, and even prioritising self-care. We explore efficiency and energetics, productivity and filling your cup, automation and where to personalize your efforts … all to reduce overworking, and finally take time off—without the fear or shame—whether that is with high-ticket offers, scalable offers, or passive income. Say goodbye to imposter syndrome and people pleasing while running a small business: It's time to shift your mindset, reclaim your work-life balance, and thrive!

Full Episode Transcript:

Jenna Harrison: [00:00:00] In this episode, you'll discover the very moment that I knew hustling just wasn't worth it for me anymore, launching my transition into a three day work week. A whole new way of living. Welcome to the three Day Work Week, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like, without stress, guilt, or sacrificing growth.

I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some woo, to help you work smarter leap boldly and find true balance. Let's dive in. Welcome, welcome to the three day work week. You know, sometimes it is the very, very quietest voice in you. That launches the biggest change in your life?

That was the case for me when I realized that hustling just wasn't worth it for me anymore. I've been a guest on a few podcasts recently, and that is always the first question they asked me. Like, what was the moment that things changed for you? And so I thought, huh, if this [00:01:00] is something people are interested in, maybe you are interested in it too.

Or maybe like me, you've already had that moment, but you're having trouble actually living into it. I feel that because there were so many things that needed to shift in my mindset, in my way of working, and even energetically for me to live the way that I do now most often, because of course I'm human and in no way perfect, and I don't always live like this, but chances are I do more frequently than you do, which is why you're here.

So in this episode, you'll discover the single sentence that surprised me in a quiet desert and why it became the non-negotiable that transformed my entire business model. You'll hear the unexpected result of waiting for a better time rather than starting now, and you'll learn why the first step to working less has nothing to do with your calendar and everything to do with a simple choice.[00:02:00]

But before we dive in to get really meta, what I'm doing right now is exactly the kind of thing that I never would've done before, this moment that I'm about to share with you. But it's exactly the kind of thing that makes my shorter work weeks possible. And what I'm doing is I'm just turning on the mic and talking.

Typically, my podcast is where I do like to put some extra thought into it. I'm a person who tends to go off on tangents. And I'm a very associative thinker, so I see different connections between many different things, and while I get it, in my mind, my work has really been to simplify and I consider it such a gift when I can condense what I'm saying into something very palatable and succinct for you, because you're probably very busy.

And I know that if you tend to look at an episode that's 40 minutes versus another one that's [00:03:00] 15, and you can gain the same type of takeaways from both, then it's my gift to you to give it to you in its condensed form. However, there are times where you wanna be able to choose not to. Like now, my mom has been visiting us and this is her last week with us, and I just wanna spend a lot of time with her.

And isn't it great that we've built a flexible business that can support that, but also a flexible mind that can support that? And I've built the capacity to just turn on my mic and start talking in a way that I wouldn't have been able to earlier. I wanted to let you in on the behind the scenes because I know it's important for more and more of us to show it's possible, especially if we've had perfectionist tendencies in the past and let's call 'em very high standards for ourselves, and we're used to performing very highly.

We forget that what might seem very simple for us to talk about [00:04:00] or simple for us to share might still be deeply impactful for somebody else. I remember being in a small mastermind once with some very successful entrepreneurs. Okay, so see here I go on a tangent. This is what happens when I don't have tight bullet points, but this is important because.

These two women had very successful podcasts and they talked about how it was just too much for them and they decided not to do it anymore, and wasn't it wonderful that they didn't have to stick to like a masculine version of consistency, that they could just start coming on whenever they wanted to, to drop a podcast, even if that was only every month or every two months.

And I just got a hit to share something with them. And I said, do you think that would still be what you wanted to do? If you felt that you could just turn on your mic, talk for five minutes and that would be worth it and wonderful for your audience? And they said, oh, yes, yes. It would still be the same.

This is just what I wanted do. But I wondered, and it's interesting because now when I [00:05:00] look at their podcasts, they don't actually drop episodes. Not saying at all that you have to put, be consistent and put things out weekly with anything you do, but just that you always really wanna get clean and understand your motivations before making a change like that.

So this is just an invitation to you to also start sampling some different ways of working. But what I really wanted to share with you was this story about when it hit me. So to set the scene, I was not a person who got into entrepreneurship because I wanted to work fewer hours. I got into entrepreneurship because I felt a very strong calling.

I wanted to see what was possible for myself in life, how far I could go. I didn't want caps on my salary in corporate. I didn't want caps on anything. I didn't want caps on my location. Independence. I wanted flexibility and freedom, and I also wanted to spend my waking hours doing something that meant something to me.

I've talked before about how when I was in [00:06:00] the fashion industry, I was just producing more clothes and I kept wondering, does the planet need more clothes? Is this really what I came here to do? And so once I did have the courage to step out of that, I was full steam ahead. I created the clarity for myself about what this really was going to be, and I was all in.

The problem is that I had a newborn. I had a newborn and I had a lot of demons too. A lot of demons telling me that if I were to fail, that would mean that maybe I wasn't cut out for this work, or maybe I wasn't cut out for greatness in any way. Maybe I'd been diluting myself. I had a lot of fear about becoming dependent on a man, and I was carrying a lot of scarcity and not having a steady paycheck really activated all of that.

My ancestors had been very poor, and so I had just grown up with this idea that the rug can get pulled out from you at any [00:07:00] moment. And so all of this combined with the schedule of breastfeeding a newborn meant that I started driving myself harder and harder and harder, and I ended up working nap times and evenings until about 10 30 or 11 at night.

My husband used to have to like pull me out of my office. And I did that for two years straight. I look back on it and I'm just like, what was I thinking? But I know that I wasn't thinking, I was just reacting. I was in survival mode. And in fact, the only night I would take off was Friday evenings to watch a movie with my husband, but only because I felt so guilty for being an absent wife.

Well then I had an opportunity to go on a business retreat. And the way this was set up, I couldn't not go. We were going to get all of our content done for the next quarter or year. I don't remember what it was, but I just thought it would save so much time and it'd be great networking and all the things.

So I rationalized [00:08:00] my way into something that my soul was deeply longing for, which was a break. And when you're used to go, go going, then at first it's really jarring when you try and turn down the tempo. But after a few days, I started to relax. I started to notice things around me again. I started to actually feel joy and feel presence and love and all those things that people talk about that we're supposed to live for and we're supposed to be high vibe, but in the day to day, it's so hard to make it happen.

In the last day or two of this retreat, we were in the desert, and I remember sitting outside at sunset. It was pure stillness. There was not a sound to be heard, and I was just absorbing the beauty thinking, why hadn't I done this a long time before? 'cause I also noticed the creativity I was feeling and the inspiration and the, the ideas I was having from my business.[00:09:00]

And in that pure silence, I finally heard a little voice that I hadn't been able to hear until then. 'cause often your soul does speak to you in a whisper, and if you don't slow down, you'll never hear it. And all it said was, I don't want to go back. I don't wanna go back. And I didn't mean back to being a mom.

I meant back to that experience of life. That low grade constant anxiety or even panic and exhaustion. But what if I'd been chasing the wrong thing all along? What if my experience of living was the true measure of success? Growing up, my dad was a military pilot and when I was very young, we lived in a test base where they were testing new aircraft and new features, and unfortunately.

There were failures that caused death. I remember when the little girl next door, who was in my class, when her father was [00:10:00] killed, and a couple weeks later they were just gone. I know this is morbid. But it really helped us all understand how precious life was and how precious relationships were. So for instance, we had a standing rule in our house that we, my dad could not leave for work with any of us still being angry or not talking to each other.

We always had to make up before dad would leave. And so from a young age, it was really instilled into me that life is so precious and we just don't know how much time we have left. And yet somehow I'd gotten to the point where years had just gone by in a blur. Until here I was in the desert hearing. I can't go back.

I don't want to go back to that now. At the time, I really thought that that meant, I don't wanna go back to that way of living in, you know, with those circumstances or in the rat race culture. Of the United States. I didn't yet know that all of that hustle was a [00:11:00] state of mind, and from then on it was not a linear.

And from then on, I'll be honest, it was not an abrupt change, and it wasn't even a linear movement from hustle to non hussle because I really had nobody around me that could model it. I didn't even know anyone around me that was striving for that. I certainly didn't know anybody who believed they could make whatever they wanted to happen with intention and diligence and reverse engineering.

It would've been laughable if I'd said, I wanna double my income working half the hours. It just wasn't what I was talking about with any of the other entrepreneurs I knew, but it's okay that it didn't happen as quickly as I wanted to, that I had to figure things out. I invested in coaching that I went through therapy that I trialed and errored my way through because now I get to live here.

When I can cut off early and go walk over and pick my son up from school [00:12:00] without feeling guilty, I know it's worth it. When something big happens in my life that's going to take a lot of my time out and I don't spiral into fear about whether that's going to affect my revenue or results, I know it's worth it.

And when I take an entire morning or an entire day off and I go hiking in the mountains, and I actually feel excited for the downloads that I'm going to get and how fun and easy it's going to be to create that next piece of content or that podcast episode because of it, I feel grateful. So for anyone who just feels like they're longing and yearning for something different.

They too are having that voice saying, I can't go back, or I just can't do this anymore. I just wanna let you know you're now crazy. You can create your own uncommon way. You can create the business that looks however you [00:13:00] want it to look, and your work to set your future self up for success isn't to try and get to some end goal as quickly as possible.

Then it's gonna be really challenging to break those habits later 'cause you'll have even more skin in the game, even more at stake. Your work to set your higher self up for success is to start now. Listen, the moment I gave myself permission to stop hustling, that was the moment everything I wanted became possible.

Alright, my friends, if you are feeling the call to a different way of living and working, because you too are realizing that when you look back on your life, how you experienced it will matter more to you than how busy you were able to look. And maybe you're just audacious enough to think that. Perhaps you can create the results you want with even the less time, then that's exactly why I've created a [00:14:00] slate of new tools to help you launch your own transition into working smarter, not harder.

These new offers are going to be launched in June over the course of one week exactly when you're heading into summer and working less and can really use support like this. So make sure to get on the wait list, because then if you do end up purchasing something during the days of deals, you'll also get a personalized audit from me.

I'm gonna go through your website, your socials, and really help you make powerful tweaks to bring in sales more naturally and organically so that sales won't feel like work. We'll link to it in the show notes, of course. But it's at the uncommon way.com/dod. Bonus days of deals bonus. Tune in again on Tuesday for even more ways to create a shorter work week.[00:15:00]

Support at The Uncommon Way 5/28/25 Support at The Uncommon Way 5/28/25

Ep 151: How These Top 3-Day Workweek Myths Are Holding You Back (And the Truth That Set Me Free)

What if this summer you could reclaim two extra days every week—without your income or clients missing a beat?

If summer has you juggling business with your BBQs, vacations, and kids, you're not alone. This episode shows why the real obstacle isn’t time but rather the myths that keep women from considering a different way of working.

Episode Summary

What if this summer you could reclaim two extra days every week—without your income or clients missing a beat?

In this episode, you will:

Learn which industries and types of businesses can have 3-day workweeks
Hear about the answer hiding in plain sight that allowed one entrepreneur to go from chasing no-show clients and working morning to night to cutting back her hours and watching one sales call after another happily pay in full for her entire package up front.
Discover the surprising way that boundary-setting might make people MORE likely to want to work with you, not less.

Press play and start designing the three-day workweek that lets you earn, live and enjoy summer on your terms.

Ep# 125: How to Go From Overworked to Easily Earning Multiple 6 Figures w/ Meg Smidt

Ep# 91: Q: My clients are exhausting me! How do I break the pattern of difficult clients?

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This podcast dives into the potential of balancing a business and life without sacrificing revenue or impact. It helps women business owners and mompreneurs overcome overwhelm, decision fatigue, and the guilt of working less and stepping away from hustle culture while increasing leadership, strategic decision making, alignment and delegation / team building. Learn to build powerful habits and mindset, embrace smarter and higher vibration work methods, and master time management by streamlining tasks, implementing business systems, and even prioritising self-care. We explore efficiency and energetics, productivity and filling your cup, automation and where to personalize your efforts … all to reduce overworking, and finally take time off—without the fear or shame—whether that is with high-ticket offers, scalable offers, or passive income. Say goodbye to imposter syndrome and people pleasing while running a small business: It's time to shift your mindset, reclaim your work-life balance, and thrive!

Full Episode Transcript:

Jenna Harrison: In this episode, you'll discover why the objections keeping you from a three-day work week aren't truths, they are traps keeping you overworked, underleveraged, and less fulfilled. Welcome to the three-day work, helping women entrepreneurs run profitable, meaningful businesses in just three days a week if they like, without stress, guilt, or sacrificing growth. I'm your host, Jenna Harrison, sharing practical strategies, mindset hacks, and even some will to help you work smarter, leapfully, and find true balance.

Let's dive in. Welcome, welcome back to the three-day work week. I love it so much, especially around here.

I love friends having barbecues in their backyard and the first dips in the water, which is so clear this time of year. And then the warming sun, it's heating up the pines and just releasing this core, just fragrance everywhere you go. And I love also that this is a time of year when I get to spend more time with friends and travel more, get my sons out of school.

And I know a lot of you are doing the same. Ah, it is summer. It is the time of year when we are spending more time with friends, we're traveling more, the kids are out of school.

And while all of that's amazing, it can also be stressful because our businesses don't just stop. And how do we get it all done? Some of us are just so burned out now that we're really grateful to have some kind of excuse to be able to take some time off, because we don't usually give ourselves time off. And so if family are in town or there's some other thing going on, we can finally permit that and give ourselves that permission.

But we know deep down that we're going to feel really guilty later or really frustrated with how things are going in our business. Others of us just try to barrel straight through. And I am proposing a third way where you intentionally scale back your weeks with the idea of growing at the same time.

There is no better time than now to put that into practice, right, to really streamline your operations, set yourself up for success with powerful offers, start thinking really strategically and leverage the intuitive hits that invariably come with some downtime. Which is why today we are dismantling the three top myths that I hear about three day work weeks that might be holding you back from seeing this as something you can do and something that you can keep doing and make it your new normal. I believe that you deserve to live your life really fully and deliciously and really squeeze the juice out of this really precious time on Earth.

I mean, statistically speaking, you probably have between 20,000 and maybe 11,000 days left on this planet. But not all of them will necessarily be high energy, healthy and free. We need to get real about how precious the time we have right now is.

Because who knows maybe the time we have is a decade, a year, a week. Who knows? The real question is, what do you want to do with that time? How many of those days do you want to spend burnt out? How many of those days do you want to be disconnected and not present with the ones that you love or even really cranky and aggravated? Which is invariably what happens when you are overstressed and overworked. This is something that you have a lot of control over.

You get to decide how you spend your days, especially as an entrepreneur. But you really need to take hold of that power rather than allowing excuses for why it can't happen for you right now. So this episode will help you not just reconsider your perspective, but also relieve any advanced guilt you might be starting to feel about whatever time you do choose to take.

In this episode, you will learn which industries and types of businesses can have three-day work weeks. And hear about the answer hiding in plain sight that allowed one entrepreneur to go from chasing no-show clients and working morning to night, to cutting back her hours, and listening to people on one sales call after another, happily pay in full for the entire package up front. And you'll discover the surprising way that boundary setting might make people more likely to want to work with you, not less.

So let's get down to it. Number one is that wouldn't work for me for my industry, my stage of business, et cetera. One of the most common questions I get is what type of business or stage of business does this work for? And the answer is every business.

Every entrepreneur has the power to determine the schedule they want and reverse engineer how to make that happen for themselves. Again, business isn't really rocket science. Yes, emotionally it feels really hard.

It feels confusing. It stretches us and our problem-solving abilities, but really we're just creating solutions for people. And we need to find out what solutions our people want, and we need to give them that solution.

I know, it doesn't seem that simple. We really overcomplicate it with so many different things, and it's distracting us from the one true thing that we have to do. Provide solutions.

Provide superior solutions. My team was recently pitching me on a podcast, and this was a podcast specifically for attorneys, and the first two idea topics we gave them were specifically around a three-day work week, and then there was another one about really a way to reset your nervous system so that you can do things like break past revenue plateaus or create more impactful thought leadership. And the host wrote back and said, Well, I feel like the first two don't apply to attorneys, so maybe we can talk about the third.

And my team kind of agreed and went on with continuing the email correspondence, but when I read over that when I saw it back, I'm like, no. Every entrepreneur, if you are the head of your law firm, for instance, I still believe you can create a three-day work week if you want to. You just need to work backwards from your end goal and figure out how to make it happen.

If they're saying they don't have time to just work three days because of this or reason or this other reason, they don't really have a time problem. They have a clarity problem. And this is true for any business that's in this situation where you're overworking.

You simply aren't clear on how to do it yet. It doesn't mean it can't be done. You don't know how to create that kind of focus for yourself or manifest in that way, or create a team or systems that give you time instead of take time from you.

How to package up really standout offers that are a custom fit for your ideal clients, or maybe you're not even very clear on who your ideal clients are. But when you start getting clear on these things and you align your business around your unique superpowers and that's valuable when people are seeking you out, work doesn't feel like work. It feels like flow.

And the universe conspires to help amplify that work that you're meant to do in the world. And you don't need to spend all of the time scrambling that we tend to spend. So a lot of people will say, well, but that only works if you already have a big team.

But the truth is that a three day work week doesn't require a big team. It requires smart systems, intentional offers, and better decision making. So solopreneurs can do that.

So many women launch businesses with very limited time because they are working a full time job or they are caring for children or they're going to school. I know of a woman named Janae Young and she launched a business while she was in college at a very challenging school and grew it to multiple six figures in college. So it's really not about the team that you have.

It's about how you think and how you build smarter. Because for everyone who says they can't do it because they don't have the team yet, there's someone else that comes to me saying, my business is already too big or too complex to simplify like that. But the truth is that complexity is often a symptom of an overactive mind, right? Of unclear offers, of bloated operations, a three day work week, it really forces an elegant design of your business, which is a gift to any business.

And it also helps you clean out that mind clutter. Some people will tell me it doesn't work for my kind of business because my clients won't respect that limited availability. That just won't work in their industry.

Maybe they're real estate agents or attorneys like we mentioned before. But the truth is that clear boundaries create trust and they elevate your perceived value. Clients actually don't need you 24-7.

They need you clear, confident, and excellent when you are present. For every client who is demanding and challenging to work with, there is another client who is a dream to work with. And your job is to bring in those clients rather than telling yourself that the only ones available are the ones that are going to make these demands of you.

I have an episode that I'll link to on how to navigate, particularly challenging clients. And I'll also link to an interview that I did with a client of mine, Rachel Hale, who was in a situation where clients kept asking her for jobs and to go above and beyond and to be available to her at all times. And what happened when she shifted that so that you can hear it from somebody other than me? Because imagine if you were working three days a week or four days a week, what if you were working the time that you wanted to work? Not that you felt you had to work.

But the true time, if you were to sit back and design your life, your uncommon way of living, you said, I want to work this many hours and I want to be doing these kind of things in these hours. With these, like we said, 10,000 or however many thousand of hours I have left, this is how I want to spend them. And this is the proportion of the life that I want to spend on each of these things that actually mean something to me.

And then imagine that you had a business that supported you in that. And that you had clients that supported you in that. And that you were no longer having any doubts about that being possible because you were living it.

That's what you need to be setting your mind towards instead of all of the reasons that it can't happen. All right, the second myth that I hear is, okay, maybe it is technically possible for me, but if I did, I wouldn't make as much or I wouldn't be as successful as I could be if I continue to work my current work hours. Or like I know so many of you are thinking, if I just had more time, if I could just work a little bit more, if I did a few more posts, if I did a few more of this, then I could make more money.

But actually the truth is that when you stop spreading yourself so thin, you can build better offers. You can streamline system. You can focus on what actually drives the income.

Look, it really just, it comes down to three things. It's about the thing that you're selling. It's about the way you run your business.

And then it's about who you are as a CEO. Those are the three things you need to focus on to create the life you want. One of my clients, Meg, who's also been on the podcast, so we'll link to her episode as well.

She really only had to do one thing differently. To shift from working from early in the morning until late at night, often chasing clients who wouldn't even show up for calls, and then trying to recruit payments, and regretfully telling her aging mom that unfortunately she couldn't take time off to go and see her. She was just too busy and had too many clients scheduled.

To shift from that to, yes, being able to take that time off, but also having clients that were so excited to work with her and happily paid in advance in advance for her packages and actually having time to, you know, make a juicer a smoothie in the morning and be really just present in that moment instead of so stressed and rushing from one call to the next. But she just, that one thing she needed was just to get clear on what her unique superpowers really were and, of course, speak to the clients who wanted that. And that was something that was really hidden in plain sight because she was so close to it.

She'd been living with it for her whole life, and she just couldn't see it for herself. She thought this thing she did was just what everyone does, and that couldn't possibly be that valuable, and it was so helpful for her to have me, but also all of her mastermind sisters and the clarity accelerator to be like, we see this in you. This is amazing.

People want this, and then she was like, all right, well then let me give it a try, and the rest is history. I'll let you hear it from her on the podcast. And along these same lines of I wouldn't make as much or I wouldn't be as successful, I think there's also a fear in a lot of us that's related, which is that we will lose our momentum if we take time off, right? The only thing that keeps us going, like we're really afraid of being lazy.

I'm going to do a separate episode just on like the guilty feelings, the guilty myths, the ways in which we feel guilty, that also keep us from moving into a three day work week. But it's stuff like this where you feel like you might become that kind of person that you don't want to become, where you just would never get back into the swing of things if you started taking like a four day weekend, which I get because now if you were to take a four day weekend, now that you're so tired, you probably would not feel like doing much of anything. It may be hard to get yourself back into the groove after that.

But pausing regularly and not getting to that point of exhaustion and running on fumes, when you pause, then it refuels your clarity and your creativity and your ability to make strategic moves. You come back to work more excited with more ideas and then you knock stuff out in record time. It really flows in a much different way.

Rest is a performance tool. And if you don't like thinking of it as rest, think of it like I do as CEO time. Very important CEO time.

It's just like plugging your phone into the wall and it might be the most amazing phone. But if the battery runs down, it's not going to do anything for you. That's how we are and we have to see our liquid gold, our energy as just that valuable.

The truth is that so much of your time is wasted on busy work and overthinking and cleaning up simple mistakes that happen when you're rushed or your foggy brain or decision fatigue or revenge scrolling because deep down you're crying out for a break. And since you won't allow it of yourself in any other way, you subconsciously do it this way by getting lost in the scroll. Right.

So many things are going on in these days that are not really serving you and they're not really serving your business. But when you don't have time for any of that stuff and then you couple that with your well being really full, then you're focused skyrockets and so does your output. So take a second and just imagine that.

Imagine you have just had a few days where you were doing the things that really really give you energy and bring you joy. Maybe that is connecting with friends. Maybe it's being out in nature.

Maybe it's just like if you're a mom checking into a hotel room and having complete silence. And I don't know. Maybe getting a massage or maybe it's completing this great project in your garden and it's amazing because you've been moving your body that whole time.

You've been out in the fresh air and it really feels like this project accomplished that may make your outdoor space just such a gorgeous place to be that you say I can't even believe I live here. Right. Something like that where you're so well nourished and then you've noticed that these ideas have been popping into your head and you're really itching to get back to work.

And when you sit down, you don't have to come back to a mountain of things that are waiting for you like when you get back from a normal vacation. But actually you know that everything is set up and things are still flowing. Right.

You can actually get into doing the high level work that you do best. Right. That really creates the money in your business.

And you can do it without guilt. You don't feel guilty about the time that you've just taken off. That is possible for you, my friend, but you have to believe it's possible and then you have to work backwards and make it happen.

Alright, the third myth that we're going to talk about today is that now it's just not the right moment to embark on a change like this. It's going to be so challenging to bring on the right team member and to create these systems and to overhaul my offer. And again, I just want to bring you back to A, sometimes it's just a tweak and B, if you don't have time to build better systems, that's exactly why you need them.

It's like the saying, if you don't have time to meditate, that's exactly why you need to meditate. And the longer that you delay on doing these things for yourself in your business, the longer you stay stuck in a cycle that drains your energy and caps your growth. Even small little shifts like streamlining one recurring task, that can start a domino effect that frees up hours and hours over time.

You don't need more time to start. You need to start to create more time. Some people will say, well, I just need to get through this launch or this season or this year or first, right? And the truth is there's just always a next thing.

That's what comes from us being visionary, idea focused people. We create ideas. We create possibilities.

And of course, there's always going to be a next thing. So what you need is a new way of working. And that shift begins when you stop postponing that new way.

Because how many of those remaining days, going back to those remaining days again, will you be saying maybe next year to the things you really want? Are you going to wait until you have 9,000 days left to start living those 9,000 days well? Are you going to wait until you have 5,000 days left to really start living a life you can truly be proud of? I think this is such legacy thinking because it really stems from what we've been conditioned with, where in the old days you would work for until you retired and then you'd finally be able to live well. And of course, we say, oh, we're too elevated for that now. We don't live like our grandfather did.

We're doing better. But the truth is, if you actually step back and look at it, it looks very, very similar. We may not be saying that we're going to wait until we're 65 anymore.

But if you look at our actions, we kind of are. And this, after I do this, then I can. That's another of those little sneaky guilty mindset things where it's like, I don't quite deserve it yet.

That is totally made up in your head. You get to choose how you live your life today. No one can choose it for you.

So let's start living a life now that you can truly be proud of. Because the truth is that success doesn't create your freedom. Freedom starts in your mind.

And what creates freedom is you building the habit of freedom. The longer you delay, the more ingrained those patterns of hustle become. My mom is visiting now.

And of course, a lot goes back to my mom and I just want her not being able to sit down because she wants to help in the kitchen. She wants to take tasks off of other people's plate. But it's because she's been doing it her whole life that she can't rest.

So start it now. There's a Chinese proverb that says, the best time to a planet a tree was 20 years ago. The second best time is right now.

If you haven't created these patterns for yourself and these habits for yourself and this mindset for yourself and this business for yourself yet, then do it now. Set your future self up for success. As you do so, you'll start attracting more and more of what enables your freedom too.

Because you'll be focused on that rather than focused on the busyness all of the time attracting more and more busyness. We want to bring you more wealth, more support, more talented team members, more opportunities. And so it starts with us doing it for ourselves because we teach people and the universe how to treat us.

All right, my friends, if you are feeling like on fumes and really wanting to set yourself up well for summer, but you just don't know exactly how to do it, that's exactly why I've created the days of deals offers that are coming to you in June. It's going to be one week with a different offer released each day. They're going to be very bite sized, very easy to digest and perfect for setting you up for success this summer and beyond.

If you want to start creating that reality now, get on the wait list. We'll link to it in the show notes, of course, but it's the uncommonway.com forward slash DoD bonus, days of deals bonus, because when you do purchase something during the days of deals, if you're on this wait list, you'll also get a personalized audit from me. I'm going to go through your website, your social and really help you improve those to make your life so much easier, bring in sales more naturally and organically.

And it's something I really never do except for my clients, so you want to hop on this now. Okay, my friend, your life is opening for you. Go seize it, have an amazing week, and let's talk again on Tuesday.

Thanks for joining us here at the uncommon way. If you want more tips and resources for developing clarity in your business and life, including the clarity first strategy for growing and scaling your business, visit the uncommonway.com. See you next time.